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Year 2 Edition 3 Jan-Jun/12

9 9 , 6


Illustrated Manuals

Product Design





Urban and Musical


Illustrated Manuals This is a small sample of my collection of more than 300 illustrated manuals. The start point was my PhD research, which has a chapter on "graphic representations of motion for instructional purposes". Besides working as a source of ideas, the collection became a topic of "show and tell" presentations at the Department of Typography & Graphic Communication (The University of Reading, United Kingdom) and Department of Design (Federal University of Paraná, Curitiba, Brazil).

A small sample of instructional volvelles about all sort of subjects: geography, sewing machine Pictogram


features, Portuguese grammar, maths, birth control and so on.

1° Semester/2012

A rare piece of my collection: an interactive volvelle that teaches how to carry out a "cross road drill".

Snapshot from one my presentations at Reading (15th February 2007). Two important designers were part of my audience: Gerard Unger and late Paul Stiff (just behind me). Photo by Lia Monica.



Heitor Villa-Lobos Poster for an exhibition about “Chorinho” music Heitor Villa-Lobos (March 5, 1887 – November 17, 1959) was a Brazilian composer, described as “the single most significant creative figure in 20th-century Brazilian art music”. Villa-Lobos has become the best-known and most significant Latin American composer to date. He wrote numerous orchestral, chamber, instrumental and vocal works. His music was influenced by both Brazilian folk music and by stylistic elements from the European classical tradition, as exemplified by his Bachianas Brasileiras (“Brazilian Bachian-pieces)


Marconi - magazine

Pixinguinha - Jazz Made in Brazil Acoording to Wikipedia, Alfredo da Rocha Viana, Jr., better known asPixinguinha (pee-sheen-GEEN-ya), (April 23, 1897 - February 7, 1973) was acomposer, arranger, flautist and saxophonist born in Rio de Janeiro.Pixinguinha is considered one of the greatest Brazilian composers of popularmusic, particularly within the genre of music known as choro. By integratingthe music of the older choro composers of the 19th century with contemporaryjazz-like harmonies, Afro-Brazilian rhythms, and sophisticated arrangements, heintroduced choro to a new audience and helped to popularize it as a uniquelyBrazilian genre. He was also one of the first Brazilian musicians and composersto take advantage of the new professional opportunities offered to musicians bythe new technologies of radio broadcasting and studio recording. Pixinguinhacomposed dozens of choros, including some of the most well-known works in thegenre such as “Carinhoso, “Glória, “Lamento”and “Um a Zero.

1° Semester/2012



Urban and Musical

Sketches developed in Curitiba and S찾o Paulo during 2011.


Marconi - magazine

1째 Semester/2012



Pictogram These illustrations were developed for the project “Communis" sponsored by SENAI (Brazilian organisation that deals with industrial training). Communis is a graphic system formed by printed cards with images and text. It is targeted to industrial managers who has to deal with employees that have speech difficulties (e.g. brain damages, intellectual deficiency, autism). In graphic terms, there is an obvious influence from Otto Neurath and Gerd Arntz work for the Isotype. However, later on these drawings had to be changed in order to fit to the in-house designer's style.


Family members.

Professions are represented in accordance with their uniform vests..

Facial expressions.

The study for representation of ethnic groups.

The ageing process of the basic character (the good guy).


Marconi - magazine

1° Semester/2012



José Marconi Bezerra de Souza

President Fernanda Pereira

Editor Victor Bitencourt

Assistant Editor Antonio Edwaldo Junior


Isac Smith, Aline Fraga, Marcos Souza, Bruno Santos

Information design lecturer (Part-time)

Editora Arte & Design Rua Miguel Teles Júnior, 394 Cambuci - Curitiba - PR CEP 01540-090 Fone: (41)3707-7099 Fax: (41) 3287-1309 0800-0141963 CEP@cep.

Supervision of Arts and Diagramming Licia Nogueira

Arts and Diagramming

Caio Scardini e Suearay Koga Fone: (41) 9845-0912


Pamela de Oliveira Litig


Farley Oliveira Campos

Employees in this edition: Ana Fonseca, Amanda Balla, Joaquim Justino, Paula Lima, Luan Miranda Dias, Isabela Kuster, Isabela Rodrigues, Marco Julian Batista, Rafael de Almeida, Pablo de Almeida Costa , Erique Magnani Souza, Gabriel Neves, Andressa Freitas, Yan Nicolas Falquetto, Welington Lima, Douglas Ferreira, Igor Magnata, Edmar Santos e Álvaro Antunes Chaves

Curitiba, Brazil

Besides background in industrial and footwear design, my main expertise is on instructional illustrations, but I am also able to create expressive or artistic images (mixed media). My objective for the next years is to join my craft skills as illustrator (handrawn mainly) with my scientific knowledge on how to design effective graphic and cinematographic instructions. Fifteen years experience as university lecturer including a short experience as teacher assistant at the Department of Typography & Graphic Communication (The University of Reading, UK). I have made presentations about the graphic representation of dynamic events in USA (Philadelphia and Atlanta) and UK (Wrexham, Cambridge, Greenwich and Reading), where my audience included technical communicators, information designers and illustrators.

Trab 3 Fernanda Pereira  

Gráfica 2 - Trabalho 3 2012.1

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