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identity Logo pitch - draft 1 by graffikk 12-09-2013


Zapacab now

doesn’t have a strong enough narrative story in any one direction might be a LittLe ‘cheap’ too pLayfuL, un-serious?

needs to be something more destinct in the Logo


brainstorm - fiLter

Loud coLourfuL, pLayfuL yet consistent easy, fast and reLiabLe service at a fair cost efficient, safe, easy, transparent - they get a cab faster QuaLity-minded, safe, +cooL

cLean simpListic, subtLe yet Loud innovative and tech savvy not Looking too eXpensive obama, coLorfuL but serious


ADD-ON Key Points

速 Logo - seriousness, strong brand image

Must work B/W in order to work in color

Simple, clean, readable, serious

modern, sharp, good-looking, timeless


Logo 1/5


“The Urban Traveller”

Black


Colors / Blood Orange / Tweaked Orange


tweaked orange / bLood orange


e - mockup


Logo 2/5


“The Urban Traveller-light”

Black


Colors / Blood Orange / Tweaked Orange


tweaked orange / bLood orange


e - mockup


Logo 3/5


“round-about”

Black


Colors / Blood Orange / Tweaked Orange


tweaked orange / bLood orange


e - mockup


Logo 4/5


“Soft but tough”

Black


Colors / Blood Orange / Tweaked Orange


tweaked orange / bLood orange


e - mockup


Logo 5/5


“The strong south african”

Black


Colors / Blood Orange / Tweaked Orange


tweaked orange / bLood orange


e - mockup


© GRaffikk 13/9/2013


Zapacab Identity Presentation