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Spring 21 Wholesale Catalog


Keep it simple. Keep it natural. Keep it different, evolve. Graf Lantz is a textile forward design company based in Los Angeles. We produce most of our goods in a 20 mile radius from our Silverlake based studio. Founded by Holger Graf and Daniel Lantz over 13 years ago the Graf Lantz design strategy has dialed in on innovative uses of sustainable yet high-performance, natural materials made with function, form and durability in mind.


“Graf Lantz is known for making magic with luxurygrade merino wool felt.” – Forbes Magazine

Los Angeles proud. Graf Lantz is a home and lifestyle accessories brand based in the Silverlake district of Los Angeles. Proudly out of step with the status quo, we design and manufacture our entire line in Los Angeles close to our design studio so that we can keep the majority of our production close and personally back the quality we put our names on. Our studio is home to a small team of like minded rebels dedicated to design that considers the provenance, utility and life of every product that leaves our doors.


The Graf Lantz wholesale program Spring 2021 Please join us online for our wholesale portal: wholesale.graflantz.com We feature additional colors not listed in the catalog, new launches and limited editions in addition to the classic catalog. On our portal, you will find real time inventory and seamless shipping. Inventory changes daily! We can only offer these goods to ship immediate if there is inventory. No pre-orders! We are only able to approve accounts that have a physical retail location.

This Spring 2021 Classics Catalog: This catalog features the best and brightest products that drive our wholesale business. All products in the pages below will be carrying inventory for the season.

Want to place an advanced order? Pre-order is only available on these goods listed in this catalog. To place a pre-order, please email us directly at sales@graf-lantz.com or contact your local sales rep.

Sales Reps If you are ina region with a sales rep, they will have access as well within their tools and programs. Oh, and FYI: if you shop with us online, your sales rep will get their commission automatically!


What does the Graf Lantz Portal offer?

Online exclusive colorways and styles

Training tools to share with your staff

Faster checkout and turnaround time

Secure Credit Card Storage

Check order status and easily update your account

Waitlist on sold out products

wholesale.graflantz.com


The Merino wool fibers we choose for our felt are the thinnest, strongest and most elastic of all wool varieties. But that’s just the beginning. Merino fibers have been optimized by nature for thermal protection, water-resistance and antimicrobial properties. The Graf Lantz Tabletop collection takes advantage of what nature has created and added rich saturated color, simple organic form and soft natural texture. Effortlessly chic, totally functional and endlessly adaptive, each piece in the collection is designed for easy care and and lasting beauty.


Tabletop


Every surface is a sculpture. Our OEKO-TEXÂŽ certified Luxury Merino wool felt Tabletop Collection takes advantage of what nature has created and added rich saturated color, simple organic form and soft natural texture. Effortlessly chic, totally functional and endlessly adaptive, each piece in the collection is designed for easy care and and lasting beauty.


“Felt is a wonderful material. Wool felt in particular is sustainable and extremely durable. I’m a fan of the lowly trivet. It’s a simple but very functional tool for place setting or while working in the kitchen. Wool is the ideal trivet material and comes in a range of wonderful colors.” – Dwell Magazine


Why we love Merino wool felt

Water Wicking and Easy to Clean

Stain, Water, and Heat Resistant

Sustainable, Non-Toxic and Oeko-texÂŽ certified

Luxury Grade and Ultra Soft Material

Antimicriobial

Colorfast, Durable, and Long Lasting


Tabletop Shape and Size Key

11


Coasters


Coasters that work. Every coaster should be 3 things: beautiful, functional and enduring. Most are none of those things. So we decided to make our own. Knowing a lot about Merino wool felt, we suspected it would be a good place to start. And we were right. Very right. In fact, our first pass at making one is pretty much the exact same coasters we sell today. Staple reinventions, perfected to the millimeter, built to last.


“Graf Lantz coasters do their job, last forever, and look good on any coffee table… I’ve used mine on a daily basis for years, and they still look as good as the day I got them... One day I’ll replace my stained coffee table. But I’ll never replace my coasters.” – Bon Appetit As Featured In


Multi 4 Pack Bierfilzl Square Coaster Felt Multi 4 Pack

Bierfilzl Round Coaster Felt Multi 4 Pack

5mm | Merino wool felt | Min 4 per SKU 4” x 4” 4301

5mm | Merino wool felt | Min 4 per SKU 4” diameter 4303

$11/$24

$11/$24

best

$11/$24

best

best

best

11- Bordeaux

12 - Forest

13 - Cobblestone

20 - Earth

26 - Alpine

27 - Ocean

Heather Orange, Red,

Loden Green, Pistachio,

Ash Brown, Granite,

Granite, Heather White,

Charcoal, Ash Brown,

Marine, Cobalt, Turquoise,

Fuchsia, Burgundy

Ash Brown, Chocolate

Heather Blue, Heather

Chocolate, Ash Brown

Tobacco, Moss

Heather Blue

White best

best

best

29 - Electric

42 - Gardener

41 - Happy

39 - Flame

40 - Terra

43 - Noir

Cobalt, Orange, Fuchsia,

Matcha, Dandelion,

Teal, Matcha, Rock Salt,

Orange, Heather Orange,

Rosewood, Ash Brown,

Heather White, Granite,

Dandelion

Heather White, Ash

Orange

Turmeric, Ash Brown

Heather White, Tobacco

Charcoal, Black

Brown

57 - Sunburst

55 - Midcentury

56 - Palm Springs

54 - Galaxy

59 - Provence

58 - Bauhaus

Orange, Turmeric, Dijon,

Charcoal, Heather White,

Turquoise, Pistachio,

Garnet, Twilight, Pacific,

Turmeric, Burgundy,

Black, Red, Cobalt, Dijon

Dandelion

Orange, Turquoise

Dijon, Orange

Eggplant

Orange, Moss

new

new

67 - Paradise

66 - Expedition

Horizon, Fuschia,

Moss, Dijon, Heather

Orange, Pistachio

Orange, Ash Brown

17


Multi 6 Pack Bierfilzl Square Coaster Felt Multi 6 Pack

Bierfilzl Round Coaster Felt Multi 6 Pack

5mm | Merino wool felt | Min 4 per SKU 4” x 4”

5mm | Merino wool felt | Min 4 per SKU 4” x 4”

$16.50/$36

$16.50/$36

best

best

4306-04 Rainbow

4306-06 Sundown

4306-07 Forest

4306-08 Midcentury

Red, Safety Orange,

Heather White, Granite, Ash

Ash Brown, Tobacco, Cumin,

Heather White, Charcoal,

Dandelion, Loden Green,

Brown, Rosewood, Orange,

Loden Green, Pistachio,

Orange, Turquoise, Pistachio,

Cobalt Blue, Fuchsia

Turmeric

Dandelion

Dijon

best

best

4306-09 Ocean

4306-10 Earth

4306-11 Palm Springs

4306-12 Provence

Marine, Horizon, Cobalt,

Black, Charcoal, Heather

Rock Salt, Turquoise,

Turmeric, Dijon, Moss,

Heather Blue, Turquoise, Teal

White, Granite, Ash Brown,

Pistachio, Turmeric, Orange,

Rosewood, Heather Orange,

Chocolate

Heather White

Charcoal

new

new

4306-67 Paradise

4306-66 Expedition

Horizon, Rock Salt, Fuschia,

Marine, Moss, Dijon, Heather

Orange, Pistachio, Teal

Orange, Heather White, Ash Brown

19


Solid 4 Pack Bierfilzl Square Coaster Felt Solid 4 Pack

Bierfilzl Round Coaster Felt Solid 4 Pack

5mm | Merino wool felt | Min 4 per SKU 4” x 4” 4301

5mm | Merino wool felt | Min 4 per SKU 4” diameter 4303

$11/$24

$11/$24

best

O - Orange

HO - Heather Orange

R - Red

RW - Rosewood

RS - Rock Salt

TU - Turmeric

MA - Matcha

P - Pistachio

TQ - Turquoise

best

SO - Safety

DJ - Dijon

DN - Dandelion

best

HB - Heather Blue

HZ - Horizon

DM - Denim

PC - Pacific

CB - Cobalt Blue

MR - Marine

T - Teal

MS - Moss

LG - Loden Green

BU - Burgundy

C - Chocolate

TB - Tobacco

best

CH - Charcoal

best

HW - Heather White

best

best

G - Granite

AB - Ash Brown

BK - Black

21


Coaster Accessories


Coaster Kobons Sculpted vegetable-tanned leather creates a timeless catch-all perfect for home or office. Designed to fit our Bierfilzl Coasters and available in square or round shape. See more on pages 62, 63

4375NT

4374NT

Kobon Square | Fits 4 and 6 pack coasters

Kobon Round | Fits 4 and 6 pack coasters

$24.50 / $49

$24.50 / $49

Coaster Stands Display our square or round coasters for maximum impact. Our stands are proven to increase selling. Fits round and square 4-pack coasters. Now available in large and small.

1000CD Large Coaster Stand | Fits 16 coaster packs

1001CD

$75/NA

Small Coaster Stand | Fits 8 coaster packs

$60/NA

Coasters pictured not included with stand

23


Placemats


Impress your plates. Modern and minimalist, our placements are cut from lux German Merino wool felt offering an effortless table setting that transitions between all interior aesthetics. For formal affairs or relaxed meals. Naturally stain-resistant, heat-resistant, and water repellent. Rectangle Placemat 3mm | Merino wool felt | Min 2 per SKU 18” W x 12” H 4316 $16/$32

best

HW - Heather White

G - Granite

MR - Marine

O - Orange

best

CH - Charcoal

MS - Moss

Stone Placemat 3mm | Merino wool felt | Min 2 per SKU 18” W x 13” H 4323 $16/$32

best

HW - Heather White

G - Granite

best

CH - Charcoal

25


Trivets


Stylish protection. Stylish protection from scuffs, dings and mystery rings. Merino wool would seem to be an unconventional choice for surface & tabletop. Prized for its high-performance properties & easy care we assure you it is the best material you can use on essentially any surface.


Round Trivet


Round Trivet Perfect for hot plates, dynamic table settings and even potted plants. Our family of round felt trivets protect surfaces in style. 5mm | Merino wool felt | Min 2 per SKU

4312

4311

4310

12” diameter

10” diameter

8” diameter

$16/$32

$12/$24

$9.50/$19

best

CH - Charcoal

best

G - Granite

MS - Moss

best

HW - Heather White

O - Orange

MR - Marine

DJ - Dijon

29


Stone Trivet


Stone Trivet River stones evoke a kind of peace and ease we’ve always envied. Maybe it’s intriguing for soft angles and polished edges that seldom happen in nature. Maybe it’s because seeing them in their natural habitat means we’ve taken a break from our own. Our stone trivets provide the perfect opportunity to carve out organic display areas while keeping surfaces scratch-free.

5mm | Merino wool felt | Min 2 per SKU

4322 12” W x 8 1/2”H $12/$24

4321 9 3/4” W x 6 3/4”H $9.50/$19

4320 6 1/2” W x 6”H $7/$14

best

AB - Ash Brown

G - Granite

best

CH - Charcoal

O - Orange

MS - Moss

31


Botanicals


Pure foliage fantasy. With complete approval from nature, we’ve brought the outside in with protective 5mm merino wool felt shapes that prove things always look better with a little green on top.


Monstera Trivet Who doesn’t love the Monstera? That big, broad, leafy green silhouette and all that lush attitude are welcome to lay around wherever they want. We grew them from 5mm merino felt and captured them at 3 growth stages so they can be planted anywhere.

5mm | Merino wool felt | Min 2 per SKU 13 1/2” x 11” 4402 $17/$34

5mm | Merino wool felt | Min 2 per SKU 11” x 9” 4401 $12/$24

5mm | Merino wool felt | Min 2 per SKU 7 3/4” x 5 1/2” 4400 $7/$14

best

LG - Loden Green

P - Pistachio

As Featured In


Marijuana Leaf Trivet Some people call it weed. We call it high-end table top. Made from our 5mm Luxury Merino wool felt these leaves are naturally water-resistant, stain-resistant, heat-protective, insulating, and more.

5mm | Merino wool felt | Min 2 per SKU 12 1/2” x 12” 4346 $16/$32

5mm | Merino wool felt | Min 2 per SKU 8” x 8” 4345 $9.50/$19

best

LG - Loden Green

35


Table Runner


Table Runner A new old kind of tabletop beauty. A home for crab claws. A stage for schnitzel. A place for long plates to finally feel ok being in public. Roll it out for honored guests, foreign dignitaries, and discerning in-laws.

3mm | Merino wool felt 36” W x 12” H 4325 $29.50/$59

12”

36”

best

G - Granite

best

CH - Charcoal

MS - Moss

37


Utensil Pocket


Kigu Utensil Pocket Felt 2 Pack Keep flatware organized and on hand. Our luxury grade Merino wool felt utensil pocket is great for casual entertaining or meals on the go. Comes in sets of two.

3mm | Merino wool felt | Min 2 per SKU 4� W x 9.5� H 4450 $16/$32

HW - Heather White

best

CH - Charcoal

best

G - Granite

O - Orange

39


Napkin Ring


Maki Napkin Ring Felt 6 Pack Let the good times roll. Three different shaped ends in a set of six napkin rings offer an eclectic mix to add charm and texture to tablescapes. Made from our luxury-grade Merino wool felt.

3mm | Merino wool felt | Min 2 per SKU 7� W x 1.5� H 4445 $12/$24

O - Orange

best

CH - Charcoal

G - Granite

best

TU - Turmeric

DJ - Dijon

41


Fine wine-ing. Our Bavarian-Milled Merino wool felt accessories and the Wine Industry share a close bond. There is a lot of overlap between our crafts - the exquisite process, attention to detail and insistence on absolute perfection to make an end product that is made to be enjoyed by a community of people that appreciate this labor-intensive pursuit to produce something that is pure and natural and beautiful.


Wine


Wine-O’s


Know your glass. When the wine starts flowing, It can be nearly impossible tell which glass is yours. Our merino felt wine-O’s remove doubt instantly and look cute while doing it. Simply choose a color, hook it to the glass stem and experience peace-of-wine like never before.


“The star hostess will never get wine glasses mixed up again, thanks to these colorful markers which responsibly crafted from the finest Bavarian Merino wool felt.” – Glamour Magazine

Never Felt More Featured


Wine-O’s Felt Wine Markers “True colors shining through. You’ll never lose track of your glass again thanks to these functional felt ‘labels.’ A minimalist approach to staying abreast of your wine glass’s location at a party, these colorful circles wrap around the stem, allowing for easy identification in a crowd. – Dwell Magazine

1”

Round 12-pack 5mm | Merino wool felt | Min 6 per SKU 1”

$9.50/$19

best

best

4110MX

4110AM

4110MC

Rainbow Mix

Autumn Mix

Midcentury Mix

Hexagon 12-pack

5mm | Merino wool felt | Min 6 per SKU $9.50/$19

best

4112MX

4112AM

4112MC

Rainbow Mix

Autumn Mix

Midcentury Mix


new

4110PD Paradise Mix

new

4112PD Paradise Mix

49


Wine-Ote’s


Just add wine. Introducing our new Wine-Ote’s Felt Wine Marker Note Cards as an extension of our best selling Merino wool felt wine markers Wine-O’s. A great host gift as an addition to any festivity (special event, party, or gathering) and even better paired with a bottle of wine.


Wine-Ote’s Peel, Pour, and Party. When the wine starts flowing it can be almost impossible to tell which glass is yours. Our removable Merino wool felt Wine-O’s provide instant proof of glass ownership. Pick your color, hook it to your glass, experience piece-ofwine like never before. Blank folded card interior allows for personal messages of cheers and celebration. 4.5”H x 6.25”W $7/$14

• • • • •

Includes a folded card, 7 round felt Wine-O’s, an envelope, and a plastic sleeve. 7 removable Merino wool felt wine charms Single card Blank inside May require additional postage if mailing

4117C

4117H

Cheers

Happy

4117S

4117J

Salud

Joy


Artist Collaboration We have partnered with Claire Gallagher a Los Angeles-based artist and illustrator who has a strong POV and illustration talent to add drawings to the Wine-Ote’s cards and add creatures as well as elements of joy. She has a design shop and studio called Animal Theory and sells her own treasures as well.

53


Wine Carrier


Wine is for sharing. Whether it’s keeping the chill on your bottle of rosÊ, tracking your glass at parties, or hauling a vintage Sancerre over the river and through the woods, the wine series is with you every step of the way. Natural beauty and elegant utility combine to protect, insulate, and differentiate. The Graf Lantz wine series pairs well with reds, whites and vibrant table conversation.


“Need a present for your favorite person to split a bottle of wine with? Gift them this cool carrying case so they can bring that precious cargo to your next distanced hang safely.” – Lonny Magazine

As Featured In

Cozy Carrier Solo 3mm | Merino wool felt | Vegetable tanned leather 6”W x 11”H $19.50/$39

best

best

4105CH

4105G

Charcoal

Granite


Cozy Carrier Duo 3mm | Merino wool felt | Vegetable tanned leather 12”W x 11”H $34.50/$69

best

4106G Granite

4106CH Charcoal

57


No space like home. Maximizing the “good vibe� impact of your place of residence is the core mission of our Home Utility line. Here you’ll find simple products reimagined to perfection, positioned to become nuts and bolts of what makes your place special. Using only the highest quality Merino wool felt, ours is certified OEKO-TEX nontoxic but did you also know that it is stain-resistant, water-resistant, antibacterial, antifungal, and flame retardant? Making it the ideal, all-natural addition to your environ.


Home Utility


Pan Handle


Don’t Get Burned Cast iron skillets are our friends- but sometimes they turn on us. We’ve all been there, lured with promises of sizzling glory. Stop getting burned. Graf Lantz Felt Pan Handles are natural insulators designed to slip right over standard size pan handles, keeping you safe and keeping peace with your pans. Simple, natural, and more effective against burns than a cube of butter. 3mm | Merino wool felt | Min 4 per SKU 2” W x 5” H 4430 $6/$12 best

best

G - Granite

TU - Turmeric

MR - Marine

CH - Charcoal

61


Kobon


Kobon Coaster Holder Sculpted vegetable-tanned leather creates a timeless catch-all perfect for home or office. Designed to fit our Bierfilzl Coasters and available in square or round shape. Also moonlights as a multitalented organizer perfect for jewelry, small office supplies and other diminutive treasures and sits neatly in our other modular leather/felt Kawabon trays. Grade A Vegetable Tanned Leather | Min 4 per SKU 4 3/8 “ x 4 3/8”x 1”

best

4375NT Kobon Square | Fits 4 and 6 pack coasters

$24.50 / $49

best

4374NT Kobon Round | Fits 4 and 6 pack coasters

$24.50 / $49

63


Tissue Box Cover


Tissue Box Cover What to do about those unsightly off the shelf tissue boxes ruining otherwise stylish environs? All function, no form. You can’t live without them, you shouldn’t have to live with them. A complex problem like this needs a simple solution. We added the form and beauty. 3mm | Merino wool felt

$19.50/$39 - Small $24/$48 - Large

4385 Small - 6” x 6”

best

best

CH - Charcoal

G - Granite

HZ - Horizon

DJ - Dijon

best

HW - Heather White

MS - Moss

4386 Large - 9 ½” x 5”

best

CH - Charcoal

G - Granite

HW - Heather White

65


Zabuton


Zabuton Seat Pad Our Round Zabutons are more than colorful circles that cheer up sad seating and look cool when stacked. Round, plush and sturdy. They feature a memory foam insert to effectively assists your natural padding, creating a barrier between the hard and lumpy. Now every chair can be happy.

Zabuton Square 3mm | Merino wool felt | Min 2 per SKU 4360 15”W x 1 ¼”D $37.50 / $75

best

CH - Charcoal

best

G - Granite

Zabuton Round 3mm | Merino wool felt | Min 2 per SKU 4362 15”W x 1 ¼”D $37.50 / $75

best

CH - Charcoal

best

G - Granite

67


Little things are everything. Accessories matter so much we dedicated an entire section to them. From wallets to keys to cards to glasses, our accessories give all those little things a chance to feel pretty.


Accessories


Eyeglass Sleeves


Protect your specs. There are two kinds of people in the world, those who are happy with a simple felt eyeglass sleeve, and those who want to make a case of it. The math is simple. It’s a 50/50 divide and we’re not taking sides. Graf Lantz Eyesleeves have it all; felt that protects, colors that delight, a style for everyone. No compromise necessary.

Eyeglass Sleeve 3mm | Merino wool felt | Vegetable tanned leather | Min 2 per SKU 6 3/4” x 3 1/4” $14/$28

best

3100ON

3100TUS

3100CH

Orange

Turmeric

Charcoal

best

best

3100G 3100HZN

Granite

Horizon

Anzen Eyeglass Sleeve 3mm | Merino wool felt | Vegetable tanned leather | Min 2 per SKU 6 3/4” x 31/4” $17/$34

3106ON Orange

best

3106TUS Turmeric

best

best

3106GNT 3106HZN Horizon

Granite

3106CHB Charcoal


Card Wallet


Card Wallet These mini pouches keep small items organized - from business cards to loose change to tech cords. Single nickel snap closure. 3mm | Merino wool felt | Min 2 per SKU 4”W x 2 1/2”H x 1”D $8/$16

3120O

3120HZN

Orange

Horizon

3120CH

3120G

Charcoal

Granite

3120TU Turmeric

73


Key Card Case


Key Card Case Keep your friends close and your key cards closer. The key card case fits everywhere and attaches to anything, even your old fashioned key ring. 3mm | Merino wool felt | Min 4 per SKU 2 3/4�W x 4 1/4�H $9.50/$19

3050GS

3050CHB

Granite

Charcoal

3050MRB 3050TUS

Marine

Turmeric

best

3050HZN Horizon

75


Key and Bag Accessories


Key Fobs Whimsical shapes add a burst of color and fun to key rings. Features include custom eyelet and nickel ring. 5mm | Merino wool felt | Min 4 per SKU $6/$12

3032

3035

Cactus

Palm Tree

LG

P

P

Loden Green

Pistachio

Pistachio

3012 Heart best

R

RS

Red

Rock Salt

77


Felt Tassel Accessorize bags and key rings with our soft felt tassel. Features include vegetable tanned leather trim and nickel hardware.

As Featured In

3mm | Merino wool felt | Vegetable tanned leather | Min 2 per SKU 5 3/4”H x 1”W x 1”D $24/$48 best

3300GN

3300GS

3300TUS

Granite / Natural

Granite / Sienna

Turmeric / Sienna

Kasane Key Fob It’s not a tassel. It’s not a doo-dah. Kasane Key Fobs are mad stacks of color with a knack for hanging around the coolest places. 3mm | Merino wool felt | Min 2 per SKU 1 1/2”W x 2”H $14/$28 best

3304MX

3304MC

Rainbow Mix

Midcentury


Felt Key Loop Losing your keys is still a drag but the GL Key Loop makes finding them pretty-easy. We combined a hands-free wristlet loop with colors that broadcast their location. 3mm | Merino wool felt | Min 4 per SKU 1 1/4�W x 7 1/2�H $6/$12

3000TU

3000HZ

Turmeric

Horizon

3000O

3000G

Orange

Granite

3000CH Charcoal

79


Conquer the daily runaround. Simple in theory our totes offer endless utility. Each of our totes stand out in form, material and design to elevate everything from a grocery run to a business meeting. Explore our durable and lightweight Merino wool and industrial canvas styles each trimmed with premium vegetable-tanned leather.


Women


Ami Tote


The expandable everything bag. Ami means Net in Japanese. Inspired by the Japanese Fish Markets the Ami Market Tote is a 100% cotton netting tote. The Ami happily collapses into its own pouch which moonlights as a roomy pocket for your things (keys, cards, mobile, etc) when in use.


Ami Net Market Tote Reusable, washable and ultra-versatile. The Ami is great for groceries, casual days out and beach days or to throw in your bag or car for those times, unseen or planned, you need another tote. Cotton canvas 15 ”W x 17”H | 10 1/2” Handle drop This product is designed in Los Angeles and produced in China

$9/$19

best

best

6500SE

6500AR

6500EA

Sea

Army

Earth

best

6500NT

6500O

Natural

Orange


new

new

6500TL

6500DJ

Thistle

Dijon

new

6500BK Black

85


Why Canvas?


Industrial-weight 100% cotton canvas

Extra strong for everyday use

Sun-kissed color perfection that softens with wear

Hand-dyed hues triple washed and dyed in Los Angeles

Our Unconventional Canvas. The beauty of utility is why we design. Heavy gauge canvas has been a workhorse for centuries. That deserves respect. It also deserves some time off. Our canvas collection is what 24oz cotton canvas feels like on vacation. Hand dyed hues capture the changing light of warm afternoons. Triple wash techniques bring out relaxed sun-kissed softness while carefree edge frays remind us to let our hair down.


Hana


Elegant simplicity. Designed to capture the elegance of simplicity, the Hana series is a study in easy lines, minimal embellishment, and functional versatility that lets the materials do all the talking. The result is a contemporary charmer able to pivot in ways few bags can. Dress up, dress down, cruise the country, hit the town, the Hana was built to compliment the journey with disarming appeal.


Hana Tote Canvas Heavy cotton canvas ensures the structure of the Hana Tote shape and makes a perfect summer bag. It features deconstructed edges, leather trim, an interior pocket and a nickel snap closure. Cotton canvas | Vegetable tanned leather 15 1/2”W x 15”H x 5”D

$55/$110

best

best

5255PON

5255TUS

5255MAN

Poppy | Natural

Turmeric | Sienna

Matcha | Natural

best

new

5255HZN

5255NTN

5255TLN

Horizon | Natural

Natural | Natural

Thistle | Natural


Hana Boat Bag Canvas A large, roomy canvas boat bag in our signature Hana style. Made with heavy duty cotton canvas, deconstructed edges, leather trim, an interior pocket and a nickel snap closure. Cotton canvas | Vegetable tanned leather 24 1/2”W x 15”H x 7 1/2”D

$69/$138

best

best

best

5256PON

5256TUS

5256MAN

Poppy | Natural

Turmeric | Sienna

Matcha | Natural

new

best

5256HZN

5256NTN

5256TLN

Horizon | Natural

Natural | Natural

Thistle | Natural

91


Why Felt?


Great for all season weather

Featherweight and soft to the touch

Sustainable and renewable

Durable

Easy care, spot and dry cleanable

Stain and dirt resistant

World’s Greatest Felt. We chose merino felt as a signature textile for all the right reasons. Some are obvious, like the beauty in its unique structure, color and finish. But it’s the unexpected durability and strength hidden in featherweight lightness that completed our embrace of the world’s oldest textile. The balance of natural beauty and endless utility is peculiar to felt and what we design into with every bag.


Jaunt


The original and classic. 10 felt panels + 7 leather cuts + 43 yards of thread = 1 classic bag. When “GL prototype #723� came to the review table 10 years ago we knew this one was more than the sum of its parts. Engineered down to the millimeter to distribute weight and load equally between multiple panels, the Jaunt has always been about the balance of strength and beauty. Like wine and cheese on a checkered blanket, the Jaunt bag is one of those things that somehow came out perfect and stayed that way.


best

Jaunt 15”

Created first in 2008, the Jaunt Tote’s color blocking and zig zag construction have continued to captivate and charm. Its sturdy frame features a magnetic snap closure, two interior hanging pockets, and vegetable tanned leather detailing. Merino wool felt | Vegetable tanned leather 14 ½”W x 15”H x 4 ½”D

14½” 5201GHW

$134/$268

Granite & Heather White

As Featured In best

Jaunt Petite 12”

The Jaunt Petite’s color blocked paneling is simplicity at its best. Features include a leather base, two interior hanging pockets and magnetic closure. Merino wool felt | Vegetable tanned leather 14 ½”W x 12”H X 4 ½“D

14½”

$121/$242

5202GHW Granite & Heather White

As Featured In

Jaunt Mini 8¼”

8¼” 5203GHW Granite & Heather White

Outfitted with two interior leather pockets, one zippered and one open, a magnetic top closure, and adjustable / detachable shoulder strap, the Mini’s size and color block paneling make it the perfect go-to crossbody. Merino wool felt | Vegetable tanned leather 8 ¼”W x 8 ¼”H X 3 ¼”D $129/$258


5201ONT

5201HZN

Orange & Heather White

Horizon & Heather White

5202ONT

5202HZN

Orange & Heather White

Horizon & Heather White

5203ONT

5203HZN

Orange & Heather White

Horizon & Heather White

97


Aiko


Dual chemistry. Beauty lies in contrast. It’s the contradictions that make us who were are. The Aiko is an exploration in the chemistry of duality and the sum of competing elements. Two-tone paneling sets the mood while leather accents ground the feeling of an ambidextrous bag created to harmonize with all facets of individuality.


Aiko Tote The Aiko Tote is a unique and distinct update to our classic color blocked styles. It features vegetable tanned leather trim, nickel feet, two interior pockets and an elegant hidden magnet closure. Merino wool felt | Vegetable tanned leather 20”W x 14”H x 4”D $162/$324

6225GNT Granite & Heather White | Natural


Aiko Petite The Aiko Petite’s unique color blocking and north-south silhouette make it the perfect day bag. Features include vegetable tanned leather trim, nickel feet, two interior pockets and a hidden magnet closure. Merino wool felt | Vegetable tanned leather 14 1/2”W x 15”H x 4”D

As Featured In

$146/$292

best

6226GNT Granite & Heather White | Natural

101


Bedford


Work-style balance. Sculpted, strong and beautiful, the Bedford series excels as a premier utilitarian work bag with an emphasis on style. A real go-getter with gracious looks and quality build, the Bedford is structural elegance in motion, ready to carry you through the day and into the night with total poise.


Bedford Convertible Backpack The Bedford’s unique three-way design shows off the sculptural quality of felt as well as its natural durability. Detachable straps convert the Bedford from backpack to shoulder tote in seconds. Features include an interior zippered felt pocket, smooth leather trim and nickel hardware. Merino wool felt | Vegetable tanned leather 14”W x 16”H x 4”D $174/$348

best

5331GNT Granite | Natural

best

5331GS Granite | Sienna


Bedford Convertible Backpack Mini Designed for light journeys, the Bedford Mini is a pack of all trades that shines as a crossbody, backpack or shoulder bag whenever you want it. Features a zip-top closure, interior patch pocket and adjustable leather shoulder straps. Merino wool felt | Vegetable tanned leather 8 ¾”W x 11 ½”H x 5”D $157.50/$315

best

5339GNT Granite | Natural

best

5339GS Granite | Sienna

105


Frankie


Frankie Tote With its luxe merino wool felt construction, sturdy vegetable tanned leather handles and adjustable shoulder strap, the Frankie Tote strikes the perfect balance between functionality and art. Features two interior pockets, convenient magnetic top closure and adjustable leather shoulder strap. Merino wool felt | Vegetable tanned leather 17 ½ “W x 16”H x 4 ½“D $212/$425 best

5320GNT Granite | Natural

Frankie Petite The Frankie Petite captures the inherent sculptural qualities of 3mm merino wool felt construction with a soft one piece rounded gusset. A magnetic snap closure and two interior hanging pockets provide security and convenience to this highly functional piece.

As Featured In

Merino wool felt | Vegetable tanned leather 16”W x 12 ½”H x 6”D $194/$389

best

5326GNT Granite | Natural

107


Take Care Merino wool felt What is merino wool felt? Felt is wool. Wool is hair from sheep. It’s that simple. Of the many varieties of wool available, the one we use comes from a specific breed of sheep called merino. Merino wool is unique among all wool varieties and prized for its strength, flexibility and softness. The secret of merino wool is the ultra fine fibers, which allow it 50% more flexibility than traditional, courser wool varieties. Merino fibers are typically much longer, creating density, structure and highly reduced pilling.

Hand Wash

Dry Clean OK

Stain Resistant

Flat Iron OK

Water Resistant NO Machine Wash

Everyday felt maintenance Will the felt start to pill? Surface pilling should not be a problem with the merino wool felt used in our products. The long fibered felt is very dense and pilling complaints are rare. If you do happen to experience minor pilling on the surface or edges of your product, we suggest a few circular passes with a home fabric shaver. Can felt lose its shape? Under certain wet conditions, the pressure of a heavy or angular object inside the bag may cause the felt to slightly change shape. Running a steamer or iron lightly over the general area can help return the bag to its original form. After a few light passes of 2 to 3 seconds the area should begin to smooth out. Always err on the side of less passes and less heat. A little help with your fingertips to flatten the area never hurts. Can I dry clean it? Dry cleaning is a great way to refresh your bag season to season. Since most of our styles feature a mix of felt and leather, we highly recommend using a cleaner who specializes in leather products. Can I machine-wash my felt products? Absolutely not - seriously, don’t do it.

Canvas We hand dye our canvas in small batches in LA, they are hand frayed for a relaxed look and trimmed in vegetable-tanned leather.

Cleaning: We recommend treating your bag before use with a fabric protector like Scotch Guard or Fabric Guard for waterproofing and stain proofing. Spot clean any area that has a set-in stain. Our dyes are strong, start with a standard stain remover per product directions and timing to weaken the stain. Next, with a fine spray bottle or damp cloth, wet the area with a mild detergent solution and massage till the stain lifts. To rinse, apply fresh water and remove it with an absorbent towel repeatedly until the detergent is removed. Air dry.


Felt stain removal What happens if I spill something on my felt product?

Water:

Wine, oil, and food:

Dry stains:

Vacuum:

Great news! Water will not damage felt. In fact, the material is able to wick away large quantities of moisture which is why our coasters are so popular!

Step 1: Wet the spot well with a mix of warm water and light detergent until saturated. Step 2: Massage the stain lightly to break up fibers - wait 2 or 3 minutes.

Lint rollers are a best first option for dry stains - a few passes with a good adhesive roller should reduce dry stains significantly and freshen up any felt product.

Just let it air dry and.

Step 3: Pat – don’t rub - the area firmly with absorbent paper towel to remove moisture.

We recommend doing that anyway with all products, it will get them looking like new.

What if I get mud on my bag? The most important thing to do with mud is let it sit and dry (that should be easy enough). Dryness is the key for releasing fine dirt particles. Once dry, slightly beat the felt to knock out the remaining dust as much as possible. Vacuum lightly to finish.

Step 4: Repeat 1-3 as necessary till stain visibly lightens. Step 5: Rinse and repeat until detergent clears. Step 6: Pat (again, don’t rub) surface well and lay flat to dry.

Wait, vacuum? It may seem strange, but it works! A few tips are: make sure hose attachment is clean; hold the felt securely in place; apply the vacuum with quick up and down motions to the affected area.

Leather Vegetable tanned leather is as old as civilization itself and still has no rival. Animal hides are tanned with a mixture of plant based materials such as tree bark, wood, leaves, fruit, and roots. The tannins from these natural materials slowly stabilize the proteins in the hide over a period of weeks and make the leather soft and workable. Since these types of hides only take a thin layer of surface dye and are not pigmented, only A grade hides get to become veg-tan.

Leather Patina: Products made with natural undyed vegetable tanned hides age gracefully and develop a patina with use and wear - turning from a light tan to a beautiful caramel color.

Vegetable tanned leather upkeep: To maintain an even finish, vegetable tanned leather can be treated with a conditioning treatment. To apply, rub a very small amount of the treatment on your item using a clean, dry cloth. Let the conditioner soak in for up to one hour. Use another clean cloth to buff dry. Be aware that the color of the leather will darken slightly after being treated with conditioner.


Design Studio & Factory 2751 W. Temple St Los Angeles, CA 90026 Tel: 310-560-2412 Fax: 310-356-3135 Instagram: @graflantz Facebook: graflantz Pinterest: graflantz Information, Collaborations and Special Projects info@graf-lantz.com Sales Inquiries sales@graf-lantz.com wholesale.graf-lantz.com (for retail stores only) Minimums Bags opening order: $1000 Bags reorder: $500 Objekt opening order: $500 Objekt reorder: $250

Designed in Los Angeles | graf-lantz.com


www.graf-lantz.com

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Spring 21 Catalog  

Spring 21 Catalog