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EXECUTIVE COMMITTEE Chairman of the Board Jim Holbrook Post Foods Vice Chairman of the Board Marc Shaw Unilever President Bonnie Carlson Promotion Marketing Association, Inc. Secretary Jeffrey A. Greenbaum Frankfurt Kurnit Klein & Selz Treasurer Bob Bell Centra360 Chair Emeritus Bill Sinnott D.L. Ryan Companies BOARD OF DIRECTORS Mary Kay Andersen Microsoft Corp. Terry Atkins Bob Bell Centra360 Jim Blumberg WhiteWave Foods Edward B. Chansky, Esq. Greenberg Traurig LLP Linda C. Crowder SC Johnson

For Immediate Release Contact: Roger Halligan H+A International, Inc. Tel. 312.332.4650 ext. 22 rhalligan@h-a-intl.com April 2-4

World’s Leading Brand Activation Experts To Share Insights At BAA Marketing Conference

Nancy Felsten Davis Wright Tremaine LLP

Paco Underhill Leads Stellar Line-Up of Top Marketing Gurus

Kenneth R. Florin, Esq. Loeb & Loeb LLP

New York, March 6, 2013 – Brand Activation experts from McDonald’s, Walmart, Unilever, General Mills, Godiva Chocolatier, Hasbro and many other leading firms will be joining marketing icon Paco Underhill at the Brand Activation Association (BAA) Annual Marketing Conference in Chicago, April 2-4, 2013, to explore how organizations can build loyalty and drive profitability.

Linda Goldstein Manatt, Phelps & Phillips Jeffrey A. Greenbaum, Esq. Frankfurt Kurnit Klein & Selz Dee Hall DFCBX Sean Hanrahan ESPN Michael Harris Marketing Drive John Hartinger Bravedog Brian Heidelberger Winston & Strawn Bruce Hollander Don Jagoda Laura Keely Kimberly-Clark Corp. Pam Kermisch General Mills Brian Kristofek UPSHOT Don Mayo IMI International Chris McCleary VISA Amy Murray McDonald’s Rick Murray Premiere Radio Robert Passikoff Brand Keys, Inc.

With the theme of The Art & Science of Brand Activation, the BAA, formerly the Promotion Marketing Association (PMA), has created a dynamic two-day program that is a must-attend for people responsible for Brand Activation strategies. It begins on Wednesday, April 3, with a stimulating keynote presentation from noted author, consultant, and marketing guru, Paco Underhill, who will share his unique insights about what motivates shopper behavior today and what changes to expect over the next five years. Underhill’s presentation, A View Into the Retail Landscape of the future, will be followed by a series of nearly two-dozen hard-hitting presentations from leading global marketers that address all facets of Brand Activation. These presentations include:

Wednesday, April 3 Real Time Marketing at Walmart – Clint McClain, Senior Director, Marketing, Walmart

Stuart Schwartz Coca-Cola USA Marc Shaw Unilever Keith Simmons PrizeLogic Jeff E. Smith Comcast Ron Urbach Davis & Gilbert LLP Al Wittemen Omni Channel Barbara Yaros Reckitt Benckiser

360° Marketing - Finding the Sweet Spot Lauri Kien Kotcher, CMO & Sr. VP, Global Brand Dev., Godiva Who Said? Clive Sirkin, Senior Marketing Officer, Kimberly-Clark Corporation


People Lie, Numbers Don't Victor Lee - VP, Digital Brand Marketing, Hasbro Lifestyle Marketing: Marketing to the Organic Consumer Jim Blumberg, Director, Integrated Marketing, White Wave Foods (Silk Brand) Jeremiah Palmer, Marketing Director, LARABAR Marketing to Gen X / Gen Y: Quick! How Do You Share The Restaurant Bill With Your Friends? Andrew Kortina, Co-Founder, Venmo (Brain Tree) Marketing to the Multi-Cultural Consumer: Using Geo-demo Targeting Jeff Bowman, Head of N.A. Cross-Cultural Practice, Ogilvy & Mather Lifestyle Marketing: Marketing to the LGBT Consumer Jerime Black, LGBT Marketing & Sales Manager, Barefoot Wines, E & J Gallo Thomas E. Roth, President, Community Marketing & Insights Marketing to Gen X / Gen Y: The Mobile Consumer: Remapping the Pathway to Purchase John Lim, President, Life in Mobile Marketing to the Mulit-Cultural Consumer: Meet “The Asian Consumer�, One of the Fastest Growing Segments in the U.S. Marketplace Vivian Chen, Marketing Director, Asian Marketing, McDonald's Lifestyle Marketing: Marketing to the Green or Environmentally-Conscious Consumer Marc Shaw, Director of Shopper Marketing, Unilever Marketing to Gen X / Gen Y: Why Content (Marketing) Continues To Be King Edwin Philogene, Director, Sales Strategy & Development, Tumblr Marketing to the Multi-Cultural Consumer: Turn Passion Points To Loyalty by Understanding Your Hispanic Shopper Martin Ferro, Insights & Strategy, Velocidad Thursday, April 4 Keynote: Winning with the Omni-Channel Shopper. Released for the first time, a study into the emerging best practices for omni-channel shopper marketing collaboration between brands and retailers across categories Matt Egol, Managing Partner, Booz & Co. Activation and Gamestop: Unstoppable Partners Aaron Brinkman, Senior Director, Activision Kristin Djurdjulov, Division VP, Gamestop MANSUMER: Decision-making Dads Cause a Shift in the Marketplace Liz Ross, President, N.A., BPN, a Division of IPG Marketing to Boomers: Changing Category Conversations for Women Over 40 Rebecca Dunphey, Brand Champion, POISE, Kimberly-Clark


Marketing to Millennial Moms: Mindset of the Modern Mom Carol Bagnoli, Consumer Insights Mgr., Global Strategy & Growth, General Mills Pam Kermisch, Integrated Communications Director, Big G Cereals, General Mills Marketing to Boomers: Throw Out the Rocking Chair Susan Hanchett, Corp. Director, Brand Strategy and Marketing Development, Oakwood Corporate Services, Patricia Davis, Head of Marketing, AARP – Media sales Division is also speaking Marketing to Tech Enthusiasts: Optimizing Technology Mike Germano, CEO & Co-Founder, Carrot Creative Daniel Mandelbaum, Brand Director - Kraken Rum (Proximo Spirits) Marketing To MilleniaI Moms - Mobile: Redefining Shopper Engagement Dhana Pawar, Vice President - Mobile, Coupons.com The Survey Says Moderator: Joseph Lewczak, Partner, Davis & Gilbert LLP “In addition to the dynamic conference sessions, we will unveil propriety new research on a variety of topics and present the prestigious Reggie Awards and the new Brand Brilliance Awards,” said Bonnie Carlson, BAA President and CEO. “This year’s Annual Marketing Conference will definitely provide attendees with a competitive edge.” For more information on the conference visit http://pmamarketingconference.sched.org About BAA The Brand Activation Association (BAA) -- the newly rebranded Promotion Marketing Association (PMA) - is the national non-profit trade association dedicated to the industry of marketing disciplines that motivate behavior, activate response and build brands. Representing over $750 billion dollars in sales, brand activation disciplines include all the myriad connection points with the consumer, such as digital/mobile/social media marketing, shopper/retailer marketing, experiential marketing, marketing law, promotion marketing, multi-cultural and niche marketing, cause marketing, and sports, entertainment and sponsorship marketing. Founded in 1911, the PMA has championed this industry through its combination of research, education, advocacy, and collaboration opportunities. The organization's membership is comprised of Fortune 500 companies; top marketing agencies, law firms, retailers, service providers and academia, representing thousands of brands worldwide. The PMA is headquartered in New York City with its affiliate, the PMA Educational Foundation, Inc. For more information about PMA visit www.pmalink.org Click here to view this news release.


**The following writing sample is a media release that I created as part of a crisis communications team. This simulates an immediate response to a crisis that a high school on the Southside of Chicago was experiencing last fall.**

FOR IMMEDIATE RELEASE November, 27 2012 Media Contact: Grady Miller Columbia College Chicago grady.miller@loop.colum.edu (708)221-3589

Urban Prep Academies Introduces System to Stop Attacks on Students CHICAGO-November 27, 2012- A spokesperson for the Chicago charter schools, Urban Prep Academies, announced today that stopping the violent attacks against their students is the organization’s most pressing issue. The announcement follows an outcry from parents who demanded more protection for their children who were being targeted and terrorized by teenagers who live in a Chicago Housing complex that surrounds Urban Prep’s West Side Campus. Urban Prep has designed a system in which parents, volunteers, and faculty will work with the 12th District Chicago Police Department to minimize student attacks. Alderman Bob Fioretti of the Second District also called for the Chicago Housing Authority and University of Illinois in Chicago to work as partners in mitigating the threat of violence in the Westside neighborhood. “These children are our most valuable resource,” says Urban Prep Academies’ president, Tim King. “We will do whatever is necessary to protect them not only at this location but at all of the Urban Prep campuses.” Safe routes for students to travel to public transportation, increased police vigilance, and a hotline to report attacks are just a few of the new practices that will be implemented at each campus. Urban Prep Academies is a nonprofit organization founded in 2002 by education entrepreneur Tim King and a group of African-American education, business and civic leaders. Urban Prep's mission is to provide a comprehensive, high-quality college preparatory education to young men that results in graduates succeeding in college. ###


Media alert samples