Mer 2013

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MoBiLe innoVatoRS To waTCh New user experiences native to mobile devices offer new ways for Brands to connect with consumers.

payMentS meRChanT CUsTomeR exChange

DynamiCs

isis

What it Does - Massive retail

What it Does - ePlate battery

What it Does - A mobile payment

consortium for mobile commerce

powered Visa card that lets users

system and joint venture

with 21 retailers currently,

move between multiple loyalty

between AT&T, T-Mobile, and

including 711, Target, and

programs with complimentary

Verizon Wireless using tap-to-pay

Walmart.

app.

NFC technology.

ad Experience - Ad platform in

ad Experience - Brands offers

ad Experience - Offers, deals,

development but offers will be

rewards which are redeemed by

promotions, and loyalty cards

a big focus, integrating payment

card users over time as they earn

are all stored in the "wallet."

with a wide range of consumer

points with each purchase.

Users can also discover new promotions within the app.

offers, promotions, and retail programs.

Marketing objective - Loyalty, Engagement, Build Brand Image

Marketing objective - Loyalty,

Marketing objective -

Engagement, Awareness, Build

Engagement, Build Brand Image,

Brand Image

Sales, Loyalty

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