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INTRO TO FASHION STUDIES JOURNAL Grace McAuliffe


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Table of Contents

Pg. 3 Entry #8: Store Visit / Trends – April 20th, 2013

Pg. 4 Entry #9: Visual displays – April 21st, 2013

Pg. 8 Entry #10: Designer Report – April 22nd, 2013


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Entry #8: Store Visit / Trends – April 20th, 2013

 

NORDSTROM  RACK  

  Peplum       Within  Nordstrom  Rack,  peplum  was  a  dominant  style  that  circulated   throughout  various  different  designers  racks.  Brands  that  held  this  style  included   Wildfox  Couture  and  Free  People.  The  silhouette  of  peplum  is  known  to  be  flattering   on  most  figures,  thus  the  vast  popularity  and  manufacturing  seen  in  many  retail   stores.       Black  &  White  Stripes     Black  and  whites  stripes  are  nothing  new  to  the  retail  scene  and  are  a  classic   pattern  for  many  different  articles  of  clothing.  Nordstrom  Rack  held  black  and  white   striped  pants,  tops,  shoes,  and  even  bags.  The  look  of  this  pattern  makes  any  regular   item  stand  out  as  an  automatic  statement,  which  explains  its  on  going  popularity.       Hound’s-­‐tooth       Hound’s-­‐tooth  print  is  a  puzzle  piece  pattern  that  is  usually  seen  in  black  and   white.  Around  the  department  store  were  Hound’s-­‐tooth  patterned  pants,  vests,  and   tops.  There  were  also  Hound’s  tooth  ankle  socks  on  sale.             Hi-­‐Lo     When  hi-­‐lo  is  mentioned,  usually  one  thinks  of  the  recent  fad  in  skirts  known   for  their  mullet-­‐like  shape.  Cut  short  in  the  front  with  a  long  tail  in  the  back,  this   design  has  quickly  circulated  throughout  retailers  alike.  However,  Nordstrom  rack   not  only  contained  hi-­‐lo  skirts  but  hi-­‐lo  tops  as  well;  crop  top  in  front  with  a  longer   back  ranging  from  mid-­‐back  to  ankle  length.       Neon  Chartreuse       Bright,  neon  chartreuse  is  an  emerging  color  for  the  upcoming  summer   months.  The  yellow-­‐green  color  is  seen  popping  up  in  random  areas  around   Nordstrom  Rack.  The  color  is  appearing  on  shoes,  shirts,  pants,  belts,  jewelry,  phone   cases,  etc.              


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  Entry #9: Visual displays – April 21st, 2013

   

ALLSAINTS  SPITALFIELDS  

What really stands out to me about the UK based retailer AllSaints is the tactful way in which they incorporate mechanical, steampunk themes into their displays. Most of their clothing is dark/monochromatic no matter what time of the year. In this display I really love the motif of vintage sewing machines stacked behind the mannequins, bringing out a nice contrast between the sleek, tailored designs and the rusted machines. Continually, the conservative stance of the mannequins and and heir of regal superiority to the display, which may entrance the customer.

 


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  ALLSAINTS  SPITALFIELDS  

 

Again,  I  really  enjoy  the  aesthetic  approach  to  the  deconstructed  machine   parts.  Which  in  this  case  consists  of  various  gears  and  cogs.  The  floral  print  blouse   for  spring,  festival  fringe  purse,  and  cream  linen  pants  jump  out  at  the  customer.   The  hard,  cold  look  of  the  steel  background  really  highlights  the  elegance  of  the   individual  garments.    

           

 


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  ZARA    

  Zara’s  approach  to  spring  wear  is  all  things  neon,  which  I  am  an  avid  fan  of.   The  mannequins’  strong  stances  say  to  the  customer,  “This  outfit  will  bring  out   confidence  in  you.”  This  marketing  strategy  is  smart  for  Zara,  and  their  strong,   colorful  visual  displays  will  surely  get  their  customers  in  the  mood  for  spring  and   inspire  them  to  wear  their  confidence  on  their  sleeve.    

         

 

 


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ZARA    

What  I  appreciate  about   this  display  is  the  way  in   which  two  forms  of  color   blocking  are  displayed.   The  first  black  and  white   mannequin  may  appeal   to  those  either  going  for   a  more  conservative,   professional  look  with  an   added  flirty  essence  with   the  pleated  leather  skirt.   In  contrast,  the  bright   sunset  colored   mannequin  to  the  right  is  color  blocking  in  the  literal  sense.  This  may  appeal  to  the   women  (or  occasional  man)  ready  for  a  classy  wardrobe  change  for  spring.                            


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Entry #10: Designer Report – April 22nd, 2013

Alexandre Herchcovitch - Ready-toWear - Runway Collection - Women Spring / Summer 2014

    I  love  the  use  of  chartreuse  in  this   suspender  romper  design;  it  is  the  perfect   toned-­‐down  version  of  what  can  be  an   obnoxiously  blinding,  neon  shade.  Matched   with  the  floral  button  up,  it  adds  a  chic  and   a  well  executed,  revamped  way  of  wearing  overalls.  I  also  applaud  the  detailed  way   in  which  the  silhouette  of  the  romper  has  been  constructed.  It  is  flattering,  but  also   allows  the  model  to  remain  dignified,  unlike  most  overalls  done  wrong  which  make   the  wearer  look  homely.  Alexandre  Herchovitch  perfects  the  look  of  whimsical   innocence  within  structurally  appealing,  dignified  garments.  I  can  see  Saks  running   out  of  stock  with  these  overalls  on  display.  I  personally  would  not  hesitate  to   purchase  them  myself.    


Fashion Studies Journal (Continued)