INTRO TO FASHION STUDIES JOURNAL Grace McAuliffe
Table of Contents
Pg. 3 Entry #8: Store Visit / Trends – April 20th, 2013
Pg. 4 Entry #9: Visual displays – April 21st, 2013
Pg. 8 Entry #10: Designer Report – April 22nd, 2013
Entry #8: Store Visit / Trends – April 20th, 2013
Peplum Within Nordstrom Rack, peplum was a dominant style that circulated throughout various different designers racks. Brands that held this style included Wildfox Couture and Free People. The silhouette of peplum is known to be flattering on most figures, thus the vast popularity and manufacturing seen in many retail stores. Black & White Stripes Black and whites stripes are nothing new to the retail scene and are a classic pattern for many different articles of clothing. Nordstrom Rack held black and white striped pants, tops, shoes, and even bags. The look of this pattern makes any regular item stand out as an automatic statement, which explains its on going popularity. Hound’s-‐tooth Hound’s-‐tooth print is a puzzle piece pattern that is usually seen in black and white. Around the department store were Hound’s-‐tooth patterned pants, vests, and tops. There were also Hound’s tooth ankle socks on sale. Hi-‐Lo When hi-‐lo is mentioned, usually one thinks of the recent fad in skirts known for their mullet-‐like shape. Cut short in the front with a long tail in the back, this design has quickly circulated throughout retailers alike. However, Nordstrom rack not only contained hi-‐lo skirts but hi-‐lo tops as well; crop top in front with a longer back ranging from mid-‐back to ankle length. Neon Chartreuse Bright, neon chartreuse is an emerging color for the upcoming summer months. The yellow-‐green color is seen popping up in random areas around Nordstrom Rack. The color is appearing on shoes, shirts, pants, belts, jewelry, phone cases, etc.
Entry #9: Visual displays – April 21st, 2013
What really stands out to me about the UK based retailer AllSaints is the tactful way in which they incorporate mechanical, steampunk themes into their displays. Most of their clothing is dark/monochromatic no matter what time of the year. In this display I really love the motif of vintage sewing machines stacked behind the mannequins, bringing out a nice contrast between the sleek, tailored designs and the rusted machines. Continually, the conservative stance of the mannequins and and heir of regal superiority to the display, which may entrance the customer.
Again, I really enjoy the aesthetic approach to the deconstructed machine parts. Which in this case consists of various gears and cogs. The floral print blouse for spring, festival fringe purse, and cream linen pants jump out at the customer. The hard, cold look of the steel background really highlights the elegance of the individual garments.
Zara’s approach to spring wear is all things neon, which I am an avid fan of. The mannequins’ strong stances say to the customer, “This outfit will bring out confidence in you.” This marketing strategy is smart for Zara, and their strong, colorful visual displays will surely get their customers in the mood for spring and inspire them to wear their confidence on their sleeve.
What I appreciate about this display is the way in which two forms of color blocking are displayed. The first black and white mannequin may appeal to those either going for a more conservative, professional look with an added flirty essence with the pleated leather skirt. In contrast, the bright sunset colored mannequin to the right is color blocking in the literal sense. This may appeal to the women (or occasional man) ready for a classy wardrobe change for spring.
Entry #10: Designer Report – April 22nd, 2013
Alexandre Herchcovitch - Ready-toWear - Runway Collection - Women Spring / Summer 2014
I love the use of chartreuse in this suspender romper design; it is the perfect toned-‐down version of what can be an obnoxiously blinding, neon shade. Matched with the floral button up, it adds a chic and a well executed, revamped way of wearing overalls. I also applaud the detailed way in which the silhouette of the romper has been constructed. It is flattering, but also allows the model to remain dignified, unlike most overalls done wrong which make the wearer look homely. Alexandre Herchovitch perfects the look of whimsical innocence within structurally appealing, dignified garments. I can see Saks running out of stock with these overalls on display. I personally would not hesitate to purchase them myself.