RETURN OF THE RUDEBOY “In conservative culture that feels like punk never happened, the time is right for Return of the Rudeboy”. Speaking of Somerset House’s latest exhibition, Don Letts, the DJ and director credited for colliding the sounds of punk and reggae, has hit the nail on the head. Notable subscultures in fashion are almost a rarity among menswear in the modern world, and the rise of the Jamaican-inspired rudeboy is a subculture worth documenting. Curated by photographer and filmmaker Dan Chalkley and stylist Harris Elliot, the exhibition documents this sartorial subculture through a series of portraits, set pieces and instillations alongside DJs, merchandising and a pop-up barbers. Interestingly, the portraits were actually shot in the UK, highlighting how this trend has permeated culture transatlantically. Showing exactly what it means to be a 21st century rudeboy, the exhibition explores the style and attitudes of this emerging urban movement. Originating in the 1950s, the term was given to male fashion rebels who’s fashion choices included mohair suits, pork pie hats and the skinny tie. Return of the Rudeboy is at Somerset House for a limited time only. Buy merchandise. Get a haircut. Be inspired.
SOMERSETHOUSE.ORG | RETURN OF THE RUDEBOY, UNTIL AUGUST 25
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