Fash20031 N0376518 Portfolio III
THIS IS MY WORK
open me up!
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What am I like? WHAT AM I LIKE
This is my ‘what am i like?’ mood board from high top trainers, trumpets to cips of tea I realised there are lots of aspects that makes me, me. This was an interesting task and one that was surprisingly challenging and thought provoking as these aspects are like second nature to me so to stop and pinpoint them was a real eye opener to me. This peice was inspired a the film poster called ‘Objectified’ by Gary Hustwit. It was his use of information graphics, my new found craze that I wanted to build upon to create my piece.
g-chair r-high tops a-cockatil glass c-telephone e-trumpet c-sunglasses o-dog o-ipod k-bath,biro,tea spoon e-macbook
When given the task to promote myself as a brand it seemed very daunting. I knew roughly how I would liked to be percieved by others, but was that a reality? I began looking at past work and professionals branding for ideas and found that I leaned towards ‘simplistic, classic’ designs that also incorporated some modern or fun e.g colours, prints or tongue in cheek phrases. I then started to think about starting points for a logo, from anagrams, prints, to one that is obvious and im not afraid to admit it, the use of my intials ‘GB’. This seemed to fit quite well as not only did it fit with the simplicity that i leaned towards and gave me leaway to add some modernity to it, it is also a nickname I seem to have adopted, unbeknown to me until I asked for opinions from my friends on the matter. The next couple of pages show my development of the above idea without the painful indecisive decsion making.
1. GB in grey circle 2.G/B 3. Linked Captials 4. Lower case 5. Intials- Flex Display Font 6. Captial B- Laranjha Pro Font 7. gb- Oriya Sangam 8. 4 g’s 9. 4 g’s cont.
Here are some intial logo designs for my self promotion, I had already used a logo for my blog called’ giving fashion the once over’, it was the ‘GB’ in the grey circle as seen to the right ‘1’. However during my research i found that this design had been exsperated. Moving on from that I came up with a few designs such as adding colour ‘2’, linking my intials together ‘3’,’5’,’7’ as I like the fluididity created by doing this. I did however discard these designs except ‘9’ which survived the cut.
Creative Professional Ivel Mill, Taylors Rd Stotfold HERTS SG5 4AZ Tel: 07525173984 Email: email@example.com
Ivel Mill Taylors Rd Stotfold HERTS SG5 4AZ
GB Logo overview
CV & COVERING LETTER
STORM, 37-39 Conway Street London W1T 6STTORM, 37 - 39 Conway Street London W1T 6ST, HR-STORM@StormWatches.com
Dear Sarah, I am interested in gaining some work experience with Storm Watches in the marketing and communication department. I am a Fashion Communication and Promotion student at Nottingham Trent, although a somewhat fancy title, it is essentially creating aesthetically and innovative ways of promoting brands/services/products, analysing trends, styling, creative direction of publications and photo shoots. We have so far completed a live project with Unilever, however I would like to test my creative skills with a working fashion brand such as yourselves as I feel this is where my interest lies. As a young female I can relate to storm well, my personal style is classic with a slight twist of edgy which I think aligns with your brand very well.
CMYK: 14/10/11/0 RGB: 208/208/208 LABL87/0/0
CMYK: 59/74/68/83 RGB: 24/2/3 LAB:3/12/4
CMYK: 7/4/13/0 RGB:230/230/212 LAB:93/-2/7
Typeface Oriya Sangam
I feel I could offer some uniquely creative and innovative designs and would love to be part of the team. I hope you consider my application and get in touch if anything were available.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789@$%&()-
Givingfashiontheonceover.blogspot.com Please find my CV attached for your perusal.
/CREATIVE / PORTFOLIO- CARGOCOLLECTIVE.COM/GRACEBURT/ GIVINGFASHIONTHEONCEOVER.BLOGSPOT.COM / PINTEREST.COM/WACIEB / 07525173984 / GREMBURT@TISCALI.CO.UK PROFILE
Fashion student, ideas women, style conscious, trend aware, blogging since 2011, Working with sharp eye and ears since birth. SKILLS
ABODE DESIGN SUITE Photoshop, Indesign Research, Styling, Data Visualisation, Photo editing, Rookie Photographer, Powerpoint, Presenting, Full clean driving license, Basic conversational French STRENGTHS, INTERESTS& ACHEIVEMENTS
STRENGTHS Creative with a vast range of interests. A problem solver and strong visual communicator I seek to visualise concepts simply so that they can communicate with a wide audience. Whether in a team on individually my goal is to create work that is creatively stimulating that plays with new concepts and ideas but is easy to understand. INTERESTS& ACHEIVEMENTS Fashion, advertising, interiors, cuisine, pinterest, styling, trends
Netball; represented school, local teams, county and University. Head Girl of St Andrews, School Officer of Bedford High School which I gained experience of organizing events such as Fashion shows, coffee mornings and Leavers Ball and public speaking EDUCATION
Nottingham Trent University BA Fashion Communication and Promotion 2011-Present Bedford High School for Girls 2008-2011 A levels: Business (B); Product Design (B) Dance (B) St Andrews School 2000-2008 Gained 11 GCSEâ€™s A*-C incl English, Maths and Science
2010- 1st Class Cuisine Present Ability to work under pressure and to a high level for high end clients. To be able to rationally deal with complaints in a friendly manner 2010/ 2012 2010
Fielding Group Designing, Merchandising, Liaising with the factory, Garment safety/ regulation checks, packaging Zoki Couture Creating patterns, Advising on fabrics, Trend prediction, Buying fabrics for the next season, developing advertising for the brand
GRACE BURT PORTFOLIO
Work Experience All photos taken from the lookbook of the collection
The Fielding Group When first being told i was going to be working on the kardashian kollection i was slightly reserved as i knew it would be the most fashion experimental items, and lets just say i was right. (However it did provide quite a talking point amoung friends so there were some perks.) Although to work on such a high profile case for the company was a nice surprise. Unfortunately for me I joined the process near to the end so couldnt experience all its stages first hand. By this point the design had been finalised, samples checked, orders near completion and were just in the stages of sending over packaging plans for travel and checking over the freight and estimated time of arrival. However I had work for the company a couple of years before on the christmas pjâ€™s for the TU range a Sainsburyâ€™s so had experienced a full range been completed from start to finish. I really enjoyed my time working with the company again although It has made me realise that it would not be my first port of call if i was applying for a job. I would like to experience being part of the brand that places the requirements of the order.
MOVING DIGITAL MANIFESTO
To watch videos please follow this link https://vimeo.com/user16190514
1 Numbers into Fashion
NUMBERS INTO FASHION
The brief for this project gave us the challenge to create a numerical fact
into a visual concept. I choose i fact ‘
yields £12 of wool
to base my idea on. I thought it would be good idea to think about a concept that could be used in a wide variety of projects e.g photoshoots, VM, advertising. So I came up with the idea to create perspex sheep that will have a £1 peice located in the middle of the sheeps body. There would be a series of 12 of these sheep made, to make up the £12 of wool they yeild. The free standing models could then be used in photoshoots and have the models wearing jumpers intergrated with the sheep in the shoot. They could be used in VM, or in open exhibtion spaces (see next page) to make them an
object of publicity with the public so the problem wasnt being communicated through a company so they were getting the credit for it, but just a general campaign. As I often feel that the true meaning of a campaign is lost as company’s just use them as a ploy to look good. I also thought this could give the chance for people to get involved by uploading there pictures on to a website. By using the same sheep in all of these ideas it will give a contiunity to the concept and give ‘sign posts’ to consumers to connect each stage toegther.
WHAT IS BEAUTY
‘What is Beauty?’