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Fash20031 N0376518 Portfolio III

Grace Cooke

THIS IS MY WORK

open me up!

2012/13


HELLO!

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pg26 S R E MB N U N HIO FAS

DI

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IN R E V

CO & CV TER LET

pg4 AT E’ H ‘W I LIK d AM oar

ing

at i h t s

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N

TIO O M

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er t t e er l ches v g o , c Wat t a orkin d V C u My Storm abo e a w ns an d g o b for uirin nt to icati ent an n enq ceme mmu artm pla he co g dep in t rketin V. C a l a m isu v my

a ng i r atu e RO f P F ork gns, ge. L w E a i n S tio o des pack o om , log esign r p d f sel ss car d a d y M ine d an s bu erhea lett

ork e I ing w c r The erien k du ith o exp erto er w roup d un summ ing G e the Field on th The rking an wo dashi n for Kar lectio l Ko ethy r Do kins. Per

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AL T I IG

GD O N I V T MO NIFES to fes o i A n a M l m n tw i a on ated and s r e l tr A p ons rsona dem s: pe nal. y wa fessio pro

g tin h g li igh ce h ine ren A z diffe what dults the ween and a ful. bet ldren eauti chi k is b n thi

pg30 T IS A H

pg22 RK ENCE O W ERI EXP

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SI R E V

O INT

ing n i l t ou ind s d oar t beh ‘1 b ry ep ct: Sto conc he fa 12 of al i the ing t lds £ ditor r n e tur ep yi an e VM, o rt o she ol’ int ce of oor a e wo ce, pi f outd pie iece o a p rk . wo

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W

O YN

T U A BE

Y?

and m e g o ima ots fr s l a fin st sh hat i ot. e h T e te ps ‘W tosho tion m so grou pho spria rom f my uty?’ our in hoot ar a be took hotos f Osc to o We the p trait anted r for lf po we w n how e is e r a s de as t upo cultu ant l Wi men zine omin a com mag g a d ilde r in the motin nd W imila r e s pro olgy a aced care s ide self f nd hi him day a ed on n the his pinn ting o his. s wa men s of t s com lene fick


What am I like? WHAT AM I LIKE

This is my ‘what am i like?’ mood board from high top trainers, trumpets to cips of tea I realised there are lots of aspects that makes me, me. This was an interesting task and one that was surprisingly challenging and thought provoking as these aspects are like second nature to me so to stop and pinpoint them was a real eye opener to me. This peice was inspired a the film poster called ‘Objectified’ by Gary Hustwit. It was his use of information graphics, my new found craze that I wanted to build upon to create my piece.

g-chair r-high tops a-cockatil glass c-telephone e-trumpet c-sunglasses o-dog o-ipod k-bath,biro,tea spoon e-macbook


G

When given the task to promote myself as a brand it seemed very daunting. I knew roughly how I would liked to be percieved by others, but was that a reality? I began looking at past work and professionals branding for ideas and found that I leaned towards ‘simplistic, classic’ designs that also incorporated some modern or fun e.g colours, prints or tongue in cheek phrases. I then started to think about starting points for a logo, from anagrams, prints, to one that is obvious and im not afraid to admit it, the use of my intials ‘GB’. This seemed to fit quite well as not only did it fit with the simplicity that i leaned towards and gave me leaway to add some modernity to it, it is also a nickname I seem to have adopted, unbeknown to me until I asked for opinions from my friends on the matter. The next couple of pages show my development of the above idea without the painful indecisive decsion making.


SELF PROMOTION

1. GB in grey circle 2.G/B 3. Linked Captials 4. Lower case 5. Intials- Flex Display Font 6. Captial B- Laranjha Pro Font 7. gb- Oriya Sangam 8. 4 g’s 9. 4 g’s cont.

Intial Ideas

Here are some intial logo designs for my self promotion, I had already used a logo for my blog called’ giving fashion the once over’, it was the ‘GB’ in the grey circle as seen to the right ‘1’. However during my research i found that this design had been exsperated. Moving on from that I came up with a few designs such as adding colour ‘2’, linking my intials together ‘3’,’5’,’7’ as I like the fluididity created by doing this. I did however discard these designs except ‘9’ which survived the cut.


SELF PROMOTION

Letterhead

Logo

Grace Burt

Creative Professional Ivel Mill, Taylors Rd Stotfold HERTS SG5 4AZ Tel: 07525173984 Email: gremburt@tiscali.co.uk


SELF PROMOTION

BUSINESS CARD

DESIGN PACKAGE


Ivel Mill Taylors Rd Stotfold HERTS SG5 4AZ

SELF PROMOTION

GB Logo overview

CV & COVERING LETTER

MOB:07525173984 HOM:01462730327

Logotype

www.givingfashiontheonceover.blogspot.com

STORM, 37-39 Conway Street London W1T 6STTORM, 37 - 39 Conway Street London W1T 6ST, HR-STORM@StormWatches.com

Dear Sarah, I am interested in gaining some work experience with Storm Watches in the marketing and communication department. I am a Fashion Communication and Promotion student at Nottingham Trent, although a somewhat fancy title, it is essentially creating aesthetically and innovative ways of promoting brands/services/products, analysing trends, styling, creative direction of publications and photo shoots. We have so far completed a live project with Unilever, however I would like to test my creative skills with a working fashion brand such as yourselves as I feel this is where my interest lies. As a young female I can relate to storm well, my personal style is classic with a slight twist of edgy which I think aligns with your brand very well.

Colour

CMYK: 14/10/11/0 RGB: 208/208/208 LABL87/0/0

CMYK: 59/74/68/83 RGB: 24/2/3 LAB:3/12/4

CMYK: 7/4/13/0 RGB:230/230/212 LAB:93/-2/7

Many Thanks,

Typeface Oriya Sangam

I feel I could offer some uniquely creative and innovative designs and would love to be part of the team. I hope you consider my application and get in touch if anything were available.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789@$%&()-

Grace Burt

Givingfashiontheonceover.blogspot.com Please find my CV attached for your perusal.


GRACE BURT

/CREATIVE / PORTFOLIO- CARGOCOLLECTIVE.COM/GRACEBURT/ GIVINGFASHIONTHEONCEOVER.BLOGSPOT.COM / PINTEREST.COM/WACIEB / 07525173984 / GREMBURT@TISCALI.CO.UK PROFILE

Fashion student, ideas women, style conscious, trend aware, blogging since 2011, Working with sharp eye and ears since birth. SKILLS

ABODE DESIGN SUITE Photoshop, Indesign Research, Styling, Data Visualisation, Photo editing, Rookie Photographer, Powerpoint, Presenting, Full clean driving license, Basic conversational French STRENGTHS, INTERESTS& ACHEIVEMENTS

STRENGTHS Creative with a vast range of interests. A problem solver and strong visual communicator I seek to visualise concepts simply so that they can communicate with a wide audience. Whether in a team on individually my goal is to create work that is creatively stimulating that plays with new concepts and ideas but is easy to understand. INTERESTS& ACHEIVEMENTS Fashion, advertising, interiors, cuisine, pinterest, styling, trends

Netball; represented school, local teams, county and University. Head Girl of St Andrews, School Officer of Bedford High School which I gained experience of organizing events such as Fashion shows, coffee mornings and Leavers Ball and public speaking EDUCATION

Nottingham Trent University BA Fashion Communication and Promotion 2011-Present Bedford High School for Girls 2008-2011 A levels: Business (B); Product Design (B) Dance (B) St Andrews School 2000-2008 Gained 11 GCSE’s A*-C incl English, Maths and Science

WORK EXPERIENCE

2010- 1st Class Cuisine Present Ability to work under pressure and to a high level for high end clients. To be able to rationally deal with complaints in a friendly manner 2010/ 2012 2010

Fielding Group Designing, Merchandising, Liaising with the factory, Garment safety/ regulation checks, packaging Zoki Couture Creating patterns, Advising on fabrics, Trend prediction, Buying fabrics for the next season, developing advertising for the brand


VISUAL CV


E-PORTFOLIO WWW.CARGOCOLLECTIVE.COM/GRACEBURT

More online!

online portfolio

GRACE BURT PORTFOLIO


WORK EXPERIENCE

Work Experience All photos taken from the lookbook of the collection

The Fielding Group When first being told i was going to be working on the kardashian kollection i was slightly reserved as i knew it would be the most fashion experimental items, and lets just say i was right. (However it did provide quite a talking point amoung friends so there were some perks.) Although to work on such a high profile case for the company was a nice surprise. Unfortunately for me I joined the process near to the end so couldnt experience all its stages first hand. By this point the design had been finalised, samples checked, orders near completion and were just in the stages of sending over packaging plans for travel and checking over the freight and estimated time of arrival. However I had work for the company a couple of years before on the christmas pj’s for the TU range a Sainsbury’s so had experienced a full range been completed from start to finish. I really enjoyed my time working with the company again although It has made me realise that it would not be my first port of call if i was applying for a job. I would like to experience being part of the brand that places the requirements of the order.


MOVING DIGITAL MANIFESTO

To watch videos please follow this link https://vimeo.com/user16190514

Thanks.


1 Numbers into Fashion

NUMBERS INTO FASHION

The brief for this project gave us the challenge to create a numerical fact

sheep

into a visual concept. I choose i fact ‘

yields £12 of wool

’,

to base my idea on. I thought it would be good idea to think about a concept that could be used in a wide variety of projects e.g photoshoots, VM, advertising. So I came up with the idea to create perspex sheep that will have a £1 peice located in the middle of the sheeps body. There would be a series of 12 of these sheep made, to make up the £12 of wool they yeild. The free standing models could then be used in photoshoots and have the models wearing jumpers intergrated with the sheep in the shoot. They could be used in VM, or in open exhibtion spaces (see next page) to make them an

object of publicity with the public so the problem wasnt being communicated through a company so they were getting the credit for it, but just a general campaign. As I often feel that the true meaning of a campaign is lost as company’s just use them as a ploy to look good. I also thought this could give the chance for people to get involved by uploading there pictures on to a website. By using the same sheep in all of these ideas it will give a contiunity to the concept and give ‘sign posts’ to consumers to connect each stage toegther.


WHAT IS BEAUTY

‘What is Beauty?’


DIVERSITY NOW-ZINE

zine


DIVERSITY NOW-ZINE


BYE!

Portfolio I  

A portfolio displaying some of my work over the 1st term of my 2nd year.

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