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Present in some of the most famous clubs in Brasilia, MUV Drink, a company that sells drink harmonizers, is about to make its debut in Miami. Founded in 2013, the company conquered a market that, until then, wasn’t really explored to its full potential. With flavors like grape, strawberry, pineapple and apple-lemon, in just three years the brand became the go-to option to those who enjoy good drinks. The product was created as a healthy and flavorful alternative to mixed drinks. The brand hired Brazilian mixologists to create its formula, 60% of which is made of fruit. The beverage is also alcohol-free and highly nutritious. Businessman Hélbio Nogueira, co-founder of the brand, chose to manufacture the soft drink in South Korea, due to the country’s tradition in energy drinks and healthy beverages production.

projeto de implementação nos Estados Unidos”. Nogueira acredita que a metrópole norte-americana se assemelha a Brasília, por ser uma cidade que abraça todas as culturas, lugar ideal para novos produtos e marcas. O harmonizador deve chegar às prateleiras norte-americanas até o final do ano. Atualmente, o principal mercado no Brasil é a região Sul. São Paulo e Rio de Janeiro iniciam venda no segundo semestre. “O desafio é fazer este público experimentar MUV e incluí-lo nesta lista de preferências. Para isso, tivemos de desenvolver uma linha de abordagem personalizada para o público americano, a começar pelos sabores”, explica o empresário. O mix que será vendido nos Estados Unidos é diferente do que é oferecido no Brasil. No entanto, para o empresário, as combinações de Bacardi com MUV de Uva Verde e Gim com MUV de abacaxi com gengibre são imbatíveis. Por ser produzido na Coreia do Sul, a distribuição do drink em outros países será mais fácil e, após Miami, o produto deve chegar a outras regiões do globo. MUV Drink « www.muvdrink.com

Nogueira explains that the transition to Miami happened spontaneously. “A group of Brazilian entrepreneurs based in Miami asked us to bring our product to the United States”. Nogueira believes that the American metropolis shares some similarities with Brasilia, like that fact that it embraces all cultures, which makes it an ideal place for new brands and products. The drink harmonizer will arrive in American lands at the end of the year. Today, MUV’s main market is Brazil’s southern region. The drink will be sold in São Paulo and Rio de Janeiro sometime in the next semester. “Our challenge is to make people try MUV and include it in their list of favorite drinks. To do so, we had to develop a new, custom approach to charm our American audience, starting with new flavors”, he explains. The flavors sold in the United States will be different from those currently sold in Brazil. However, the businessman believes that the combos Bacardi + Green Grape MUV and Gim + Pineapple and Ginger MUV can’t be beaten. Production in South Korea simplify the harmonizer’s international distribution, and after Miami, the plan is to bring this new drink to other parts of the world.

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