TRISKELE By: Grace Prado
Our companyâ€™s core business strategy is to combine comfort, quality, and price. We work hard in order to keep our clients happy and we want them to feel comfortable everyday. Our mission is to become a lifetime brand and to provide an enjoyable shopping experience. We do not only represent value but we are committed to provide excellent customer service.
Customer Profile • • • • • • •
Male Age 18-30 Income: $25.001-$50,000 College Graduate/Young Professional Single Casual/Very Price Conscious Payment Method: Cash, Credit Cards Media Usage: Newspapers, Magazines
Marketing Plan TOTAL RETAIL SALES: $40,506.45 % MARKETING BUDGET: 10% $ MARKETING BUDGET: $4,050 Print Advertisement & Direct-Mail - $1,850 Partner with a Charitable Cause - $350 Endorse Mailings - $480 Group Promo – 300 coupons for Black Friday – Cost $78 Advertising: $2,758 Public Relations: $1,058 Display: $234