brand guidelines For Columbus brand elements and identity guide
v. 1.1, July 2021
INTRODUCTION
01
brand overview
a gospel movement for Columbus For Columbus exists to join God in cultivating measurable change for the whole person, into the whole city. We are laboring to pull together the Church of Columbus as interdependent followers of Jesus, with diverse backgrounds and disciples to develop working solutions together that renew central Ohio with the love of Christ.
LOGO DESIGN
02
logo explanation
Columbus The Church of Columbus, for the city of Columbus
‘Collaborate’ in the Kingdom mission
‘Convene’ together in prayer and fellowship
‘Contribute’ to the ongoing social fabric of our city
Compass always pointing “Godward”; movement initiative
Star connection with Columbus branding
LOGO DESIGN
03
primary logomark Use the primary logo to represent the brand whenever possible.
primary logomark
primary logomark dark background
LOGO DESIGN
04
horizontal wordmark When the width is greater than the height, the horizontal wordmark design is used.
primary wordmark
wordmark dark background
LOGO DESIGN
05
stacked logo If text becomes too small to read on primary logomark, the stacked logo should be used as secondary option.
secondary stacked logo
secondary stacked logo dark background
LOGO DESIGN
06
icon
text
The icon is unique, quickly identifiable and
The text should only be used in
can easily stand alone to represent the brand
instances when wordmark cannot
if primary logomark cannot be used.
be used to represent brand.
text only
icon only
icon dark background
text dark background
LOGO APPLICATION
correct logo application
07 primary use
secondary use
alternative use
alternative use
alternative use
white overlay
alternative use
alternative use
These correct logo applications apply to all logo layout options.
LOGO APPLICATION
incorrect logo application
08 avoid using background colors too close in tone
avoid using same color text and background
avoid stretching or distorting
avoid rotating
avoid using on busy background
avoid adding strokes
avoid using off brand colors
avoid outlining
These incorrect logo applications apply to all logo layout options.
BRANDING ELEMENTS
09
PRIMARY COLORS Maroon, Red, and White make up the primary brand colors.
PRIMARY
colors
They should be used in most applications such as logo, headline treatments, graphic elements, etc. SECONDARY COLORS
Maroon
Red
#6d3633 cymk 38, 78, 70, 42 rgb 110, 55, 52
#e86956 cymk 4, 73, 67, 0 rgb 232, 105, 86
Dark Gray
Light Gray
#77787b cmyk 55, 46, 44, 10 rgb 119, 120, 123
#f1f2f2 cmyk 0, 0, 0, 5 rgb 241, 242, 242
Dark Gray and Light Gray the primary colors or in
scenarios where additional colors are needed such as subheadlines, body copy, etc.
SECONDARY
should be used to complement
These colors should never be used on the logo.
White #ffffff cmyk 0, 0, 0, 0 rgb 255, 255, 255
BRANDING ELEMENTS
10
typography
Aa
Aa
PRIMARY TYPEFACE
SECONDARY TYPEFACE
Renogare Soft
Poppins
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()/ Available for download at www.dafont.com/renogare-soft.font
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()/ Available for download at www.fonts.google.com/specimen/Poppins
BRANDING ELEMENTS
11
typography hierarchy
main headlines Font: Renogare Soft Regular *lowercase recommended
Color: Maroon or Red
SUBHE A D LINE S Font: Poppins Light
*all caps recommended *slight letter spacing
aabbcc POPPINS LIGHT
A BCD E F G H I JK L M N OP QR STU VW XYZ 0 1 2 34 5 67 89
Color: Dark Gray
Poppins Regular
Body Copy
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Font: Poppins Regular Color: Black or Dark Gray
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm 0123456789
BRANDING APPLICATION
12 Logo files available for download at www.forcolumbus.org/branding
logo addendums
When adding logo addendums to For Columbus branding please follow the guidelines below based on in-house branded addendums or a For Columbus associated brandmark.
IN-HOUSE BRANDED ADDENDUM
Stacked Logo
Stacked Logo
Your Additional Text
should be centered with ‘For Columbus’ text; use Poppins Semibold in Red
use the stacked logo version
ADDED BEFORE
ADDED AFTER
use the stacked logo version
Your Additional Text
should be centered above ‘For Columbus’ text; use Poppins Semibold in Red
justice Wordmark Logo
use text wordmark below your logomark
Your Additional Text
should be centered aligned above ‘For Columbus’ text wordmark; use Poppins Semibold in Red
OPTION 2
OPTION 1
FOR COLUMBUS ASSOCIATED BRAND - ADDED WORDMARK
YOUR LOGO
Wordmark Logo
use text wordmark below your logomark
Your Logo
should be center aligned above the ‘For Columbus’ text wordmark
CONCLUSION
conclusion Thank you for your contribution to the consistency of the For Columbus brand. Please keep in mind that any deviation from these guidelines must be approved.
QUESTIONS ? Contact hello@forcolumbus.org
13
forcolumbus.org