For Columbus Brand Guide

Page 1

brand guidelines For Columbus brand elements and identity guide

v. 1.1, July 2021


INTRODUCTION

01

brand overview

a gospel movement for Columbus For Columbus exists to join God in cultivating measurable change for the whole person, into the whole city. We are laboring to pull together the Church of Columbus as interdependent followers of Jesus, with diverse backgrounds and disciples to develop working solutions together that renew central Ohio with the love of Christ.


LOGO DESIGN

02

logo explanation

Columbus The Church of Columbus, for the city of Columbus

‘Collaborate’ in the Kingdom mission

‘Convene’ together in prayer and fellowship

‘Contribute’ to the ongoing social fabric of our city

Compass always pointing “Godward”; movement initiative

Star connection with Columbus branding


LOGO DESIGN

03

primary logomark Use the primary logo to represent the brand whenever possible.

primary logomark

primary logomark dark background


LOGO DESIGN

04

horizontal wordmark When the width is greater than the height, the horizontal wordmark design is used.

primary wordmark

wordmark dark background


LOGO DESIGN

05

stacked logo If text becomes too small to read on primary logomark, the stacked logo should be used as secondary option.

secondary stacked logo

secondary stacked logo dark background


LOGO DESIGN

06

icon

text

The icon is unique, quickly identifiable and

The text should only be used in

can easily stand alone to represent the brand

instances when wordmark cannot

if primary logomark cannot be used.

be used to represent brand.

text only

icon only

icon dark background

text dark background


LOGO APPLICATION

correct logo application

07 primary use

secondary use

alternative use

alternative use

alternative use

white overlay

alternative use

alternative use

These correct logo applications apply to all logo layout options.


LOGO APPLICATION

incorrect logo application

08 avoid using background colors too close in tone

avoid using same color text and background

avoid stretching or distorting

avoid rotating

avoid using on busy background

avoid adding strokes

avoid using off brand colors

avoid outlining

These incorrect logo applications apply to all logo layout options.


BRANDING ELEMENTS

09

PRIMARY COLORS Maroon, Red, and White make up the primary brand colors.

PRIMARY

colors

They should be used in most applications such as logo, headline treatments, graphic elements, etc. SECONDARY COLORS

Maroon

Red

#6d3633 cymk 38, 78, 70, 42 rgb 110, 55, 52

#e86956 cymk 4, 73, 67, 0 rgb 232, 105, 86

Dark Gray

Light Gray

#77787b cmyk 55, 46, 44, 10 rgb 119, 120, 123

#f1f2f2 cmyk 0, 0, 0, 5 rgb 241, 242, 242

Dark Gray and Light Gray the primary colors or in

scenarios where additional colors are needed such as subheadlines, body copy, etc.

SECONDARY

should be used to complement

These colors should never be used on the logo.

White #ffffff cmyk 0, 0, 0, 0 rgb 255, 255, 255


BRANDING ELEMENTS

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typography

Aa

Aa

PRIMARY TYPEFACE

SECONDARY TYPEFACE

Renogare Soft

Poppins

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm

Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()/ Available for download at www.dafont.com/renogare-soft.font

Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()/ Available for download at www.fonts.google.com/specimen/Poppins


BRANDING ELEMENTS

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typography hierarchy

main headlines Font: Renogare Soft Regular *lowercase recommended

Color: Maroon or Red

SUBHE A D LINE S Font: Poppins Light

*all caps recommended *slight letter spacing

aabbcc POPPINS LIGHT

A BCD E F G H I JK L M N OP QR STU VW XYZ 0 1 2 34 5 67 89

Color: Dark Gray

Poppins Regular

Body Copy

Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Font: Poppins Regular Color: Black or Dark Gray

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm 0123456789


BRANDING APPLICATION

12 Logo files available for download at www.forcolumbus.org/branding

logo addendums

When adding logo addendums to For Columbus branding please follow the guidelines below based on in-house branded addendums or a For Columbus associated brandmark.

IN-HOUSE BRANDED ADDENDUM

Stacked Logo

Stacked Logo

Your Additional Text

should be centered with ‘For Columbus’ text; use Poppins Semibold in Red

use the stacked logo version

ADDED BEFORE

ADDED AFTER

use the stacked logo version

Your Additional Text

should be centered above ‘For Columbus’ text; use Poppins Semibold in Red

justice Wordmark Logo

use text wordmark below your logomark

Your Additional Text

should be centered aligned above ‘For Columbus’ text wordmark; use Poppins Semibold in Red

OPTION 2

OPTION 1

FOR COLUMBUS ASSOCIATED BRAND - ADDED WORDMARK

YOUR LOGO

Wordmark Logo

use text wordmark below your logomark

Your Logo

should be center aligned above the ‘For Columbus’ text wordmark


CONCLUSION

conclusion Thank you for your contribution to the consistency of the For Columbus brand. Please keep in mind that any deviation from these guidelines must be approved.

QUESTIONS ? Contact hello@forcolumbus.org

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forcolumbus.org