GOWEEKLY 15 2018 COVER STORY
Being outside and having a good time is what Camiel enjoys doing, which is why active is the one word Camiel Canters would use to describe himself. He was born and raised in Curaçao, and he got married on the island three years ago. Currently he is living in Jacksonville Beach, Florida. His decision to leave Curaçao was made to attend school. Camiel completed both his BBA and MBA degrees at Stetson University in central Florida. “For my undergraduate degree I studied finance, because it is a very competitive field”. By: Jade Mambre | Photography:
provided by Camiel Canters
8
Go Weekly
go_weekly
Let’s talk business with
Camiel Canters Camiel Canters was a trustee for the Roland George Investment Program at Stetson. The program concerned students who were managing a real portfolio made of $3.5 million in stocks and bonds. Exploring the field of finance and selling t-shirts in his dorm room led to Camiel’s very own clothing company. Along with three other friends, he started to sell t-shirts at Stetson University. In one week they sold 300 t-shirts. “This is when I realized we had something special”. From that moment on, he has been fully focused on his clothing brand.
A clothing company. Here’s why: Going to the beach in Florida was how he saw the opportunity to start a company that sells beach and active clothing. According to Camiel, Florida is the perfect place for that. As a 22-year-old, he started working towards building his company in 2010, but in 2013 Camiel himself and his three friends started to take it seriously. Now, his brand can be found in more than 100 stores!
The secret of building a brand “You have to be creative and think on your feet. I realized quickly there