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FINANCE AND ADMINISTRATION Louisville Tourism Budget By Segment 2019­-2020 LSC $530,000 2%

Marketing $5,119,334 23%

Finance/Admin $3,465,142 16%

Tourism Development $2,384,986 11%

Convention Sales and Destination Services $10,598,069 48%

Room Tax Breakdown CVB 4.50%

State Sales Tax 6.00%

KICC Bonds 3.00% Incremental Tax 0.57% State Lodging Tax 1.00%

KY Center for the Arts 1.00%

Visitor Growth 18

6.0%

17.5

5.0%

17

4.0%

16.5

3.0%

16 2.0%

15.5

1.0%

15 14.5 2013

2014

2015

2016*

2017*

0.0%

visitors (in millions)

*Downtown convention center closed for renovation.

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Profile for Louisville Convention & Visitors Bureau

2019-2020 Louisville Tourism Marketing Plan  

2019-2020 Louisville Tourism Marketing Plan