Leisure Group Tour/Motorcoach Market Overview
tour development and inclusion. With ever evolving
Louisville is still on the rise as a group tour destination
demographics, current group tour trends show that
with a continuous trend of annual increases in motorcoach tours. Louisville hosted 2,630 overnight motorcoaches in 2018 which reflects an increase of
passengers are interested in seeing the iconic sights and experiencing the local flavor of a destination. Louisville is ready to meet this requirement with many
356 motorcoaches from 2017.
iconic attractions named ABA’s “Best of the Best”
With the American Bus Association’s 2019
Discover Before Everyone Else” by Where Traveler, and
marketplace held in Louisville at the new Kentucky
“Top 10 U.S. Destinations for 2018” (Bourbon Country)
International Convention Center over 3,500
by Lonely Planet. We can ensure that Louisville can
tour operators, suppliers and exhibitors had the
customize any tour to the particular needs and desires
opportunity to see and experience the new re-
of a shifting group tour market.
and recent accolades including “12 Foodie Cities to
ignited Louisville, offering first hand exposure to new hotel and attraction product primed for future
Leisure Group Travel’s 2018 Group Intentions survey-benchmarking the group travel industry in an effort to gain insight into trends that are shaping the market.
Who are your clients? 93%
Boomers Gen X Millenials Youth/Student
22% 20% 14% 20%
While seniors still dominate the customer base, passenger demographics are shifting. The percentage of baby boomer clients now stands at 66%, up from 53% in 2016 and 57% in 2017. Gen-X is also growing, now representing 22%, up from 16% last year.