GROUP TOUR OVERVIEW Louisville continues to gain momentum as a Group Travel destination. After having a very successful 2019 Marketplace for the American Bus
TARGET CITIES 1. Cleveland
Association, we plan to keep to the momentum
moving forward. Louisville has more success
in securing business when we can get clients in market to experience the destination for
4. St. Louis
themselves. This tactic will be a continued focus.
PRIMARY: Motor coach owners/operators
7. Dearborn, MI
These are typically the key decision maker(s)
that include Louisville in their guided tour: large companies primarily but also includes small business owners, often husband and wife
9. Nashville 10. Philadelphia
businesses that skew towards the middle class income level of $50k-$75k.
*BOLD cities represent crossover markets (e.g. both leisure and convention)