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Marketing Strategies


Community Minded . . . Customer Focused

16712 Kings Highway

37230 Rehoboth Ave. Ext.

33292 Coastal Highway

Lewes, DE 19958

Rehoboth Beach, DE 19971

Bethany Beach, DE 19930




Our Story

Locally owned, globally known . . . selling homes since 1979. Our team of over 100 sales professionals and staff have the expertise and resources to market your property, deliver results, and provide customer service that exceeds expectations. Licensed to sell in Delaware and Maryland, with limitless connections beyond.

A Global Network of Professionals

When it comes to marketing your property, there is power in numbers. Since 2013, the Berkshire Hathaway HomeServices network has become one of the largest real estate franchises in the country, with international offices in Europe and the Middle East. Our network partners send us a steady stream of potential buyers looking to purchase in our area.

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Distinctive Yard Sign Postcards/Flyers Print/Newspaper Advertising Direct Mail Open Houses Email Marketing Campaign Online Syndication—Worldwide Professional Photography Virtual Tours/Video Targeted Social Media Marketing Mobile App Transaction Management Systems Digital Sales Brochures Database Prospecting Worldwide Referral Network Leading Market Share Thorough Market Research Community Outreach And Connections Follow-Up And Communication Strategies Trained And Educated Sales Professionals A Commitment To Excellence Since 1979

Marketing Your Property

Every property is unique. We will create an individual and comprehensive marketing plan to successfully promote your property. Many of the tools and resources listed here will be implemented to maximize the exposure of your home and deliver the desired result . . . SOLD!

Steps to Selling

We will be there from start to finish, with the ultimate goal of getting you to SOLD. When listing your home, our top priorities are timely communication and outstanding service. With a dedicated administrative staff and the latest technology in transaction management, we strive to ensure the entire process runs smoothly and accurately.

How Buyers Find Their Home

We use targeted marketing initiatives to maximize exposure of your property. We implement a variety of strategies to make sure your home gets promoted – the Internet, yard signs, print advertising, direct mail, social media, direct prospecting. We are always researching and exploring new opportunities to promote our listings.

Online Marketing & Syndication

Your listing will appear on literally hundreds of websites. 95% of buyers use the Internet during their home search. Through our franchise portals and agreements with other syndication partners, your home will be seen on the information superhighway, including in over 80 countries worldwide.

The Top Real Estate Websites

Most buyers will use one or all of the most popular real estate sites. Our online strategy is targeted to get your property seen on these major sites. In addition, we have strategies in place to enhance the visibility of your listing.

Social Media/Digital Marketing

We get the word out and create a buzz around your property. Buyers of all ages and backgrounds are using social media on a daily basis. We have initiatives in place to put your property into their “feed” and keep it top of mind. Re-targeting strategies will display your ad as “surfers” are browsing the web.

Your Home On the Go

Our mobile technology platform lets buyers see your property – anywhere, anytime! Today’s buyers are tied to their mobile devices. With our property search app, mobile-responsive website and geo-targeted advertising, your property will be seen through various mobile experiences.

Professional Photography & Property Tours High quality images/video ensure your first impression will resonate with every buyer. We offer professional photography and a virtual tour as a standard on all of our listings. HD Video with drone imagery is also available to give buyers the ultimate viewing experience.

Print and Online Marketing

From local newspapers to targeted e-campaigns, we produce professional pieces. We have our own in-house marketing department and agent resources that ensure all printed and visual materials are professional and enticing.

Systemized Follow Up

Our goal is to exceed the client’s expectations for service and professionalism. We have several programs to keep you updated on your listing activity, provide feedback and follow-up on property showings, and a complete transaction management system that makes the whole process as stress-free as possible.

A Connection To Our Community

We are proud, visible and hands-on supporters of our community. Our Gallo Gives Foundation, established in 2016, is a vehicle for our agents and staff to contribute a portion of their earnings, which are distributed to many local organizations. We also dedicate our time to assist those in need—helping build for Habitat For Humanity, cooking for the homeless, and countless other activities.

Our Commitment To You

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Identify your needs and determine an effective pricing strategy. Develop and implement an effective marketing plan. Recommend steps to prepare your property for market. Communicate with you in a timely and efficient manner. Work to protect your interests through the completion of the transaction.

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