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Texas Food:

Selling Texas Products 24/7

plus Gulfood 2018, FOODEX, United Estates of Texas wine festival events & more!



WELCOME TO THE SEPTEMBER EDITION OF THE GO TEXAN ROUND-UP INFOLETTER. (Click the play button at left to watch a video introduction.)

September is an exciting month in Texas. Kids are back in school, and the State Fair of Texas kicks off in just a few days. Be sure to come by our GO TEXAN Pioneer Brand General Store and see hundreds of GO TEXAN products. We believe it’s the largest collection of Texas products you’ll find under one roof. We have listened to your feedback and redesigned our infoletter to best meet your needs. We live in a fast-paced world, so we’ve decided to offer easier-toread articles and more bite-sized bits of information. We’re not going to fill your inbox up with more emails. We’re just going to make our monthly delivery of information quicker for you to digest. In this issue, we are delighted to shine a spotlight on Texas Food. Founded in 2008, this Cypress-based business sells only

authentic Texas-made foods. It’s like an online version of our GO TEXAN General Store — only it operates online 24/7 and 365 days a year. Please take a look at all the other opportunities for you to take advantage of to promote and expand your business in this issue. Remember, if there are any other ways we can serve you with our GO TEXAN program, please don’t hesitate to contact us! We’re all in this together, and we want nothing more than to promote the products, culture and communities that call Texas home. I hope you enjoy this issue of GO TEXAN Round-Up infoletter. Remember friends, Texas agriculture matters! Your servant,

Sid Miller is an eighth generation farmer and rancher and the 12th Commissioner of Agriculture for the great state of Texas. Commissioner Miller has devoted his life to the agriculture industry, and supporting Texas producers and the communities they call home. He is a businessman, rancher, community leader, former ag teacher and former school board member. Commissioner Miller is a rodeo cowboy and holds nine world championship titles. He is an honors graduate of Tarleton State University in Stephenville, where he received a Bachelor of Science in Vocational Agriculture Education. He can be reached at Sid.Miller@TexasAgriculture.gov. 3



TEXAS FOOD: SELLING TEXAS 24/7 Jason Russo has the same birthday request every year: visit a nice restaurant and eat a great dinner with his family.

Shortly after graduating from college, Russo combined his love for Texas foods and his skill in building websites for other companies to form an “Having been raised in online marketplace for TexasHouston, I was exposed to made foods. Just a part-time a wide variety of cuisines venture at first, he made it his growing up,” Russo said. “I have full-time vocation early last always had a love for great food year. and especially the flavors in Texas.” He sells a wide variety of food items at TexasFood.com — 5



from the usual and expected Texas foods (like candied jalapenos, chili mixes, BBQ sauces and salsas to sweet treats like pralines to the more unusual foods like beer jelly and chocolate-covered bacon. For those of us familiar with the GO TEXAN Pioneer Brand General Store at the State Fair of Texas, this concept will sound right at home. It’s like an online version of the General Store that is open 24 hours a day and 365 days a year! “I think the GO TEXAN Pioneer Brand General Store is a great way to showcase Texas made products to a large audience,” Russo said. “I like to think that we are the online equivalent.” Russo is a proud Texan who loves the fact that when Texans travel overseas, they don’t bill themselves as being “from the 8

States,” but simply from Texas. Of course, he loves the GO TEXAN program and cites it as inspiration for creating TexasFood.com way back in 2008. “We share the same goal of wanting to help spread the word about the great food in Texas,” Russo said. “I knew that being part of the GO TEXAN program would help in networking with other members and also allow me to display the GO TEXAN mark on the website.” It helps that he’s a one-stop shop. His customers appreciate being able to order products from so many different producers all at one time. “I think it is very important to source locally to help support the communities around us,” Russo said. “I especially like supporting Texas-based



companies, because I am helping someone else live out their dreams. It’s very rewarding knowing that I am helping to provide for their family, and in return, they provide delicious food for all of us to enjoy. Plus, locally sourced food just tastes better.” Russo knows that eCommerce is a fast moving industry and staying ahead of the curve is challenging.

Usually they start with drop ship arrangement, where they’ll provide orders to businesses to fulfill. Once sales pick up, they stock your inventory in-house, and they’ll do the shipping. This allows them to stock your entire line without having to invest heavily in inventory.

They also work with more perishable items, like fresh produce from farmers, bakeries and even “Americans spend around $1.2 barbecue restaurants, like Kreuz billion online every day, a number Market in Lockhart. Texas Food is that has doubled over the past five looking to branch out into handyears and is expected to double crafted food related items like again over the next five,” Russo cutting boards, BBQ pits, grilling and kitchen utensils. The only catch said. “TexasFood.com is in a position to continue to grow, so we is that everything has to be made in hope more and more producers will Texas. be coming on board.” If you would like to have your product sold on TexasFood.com, There is no charge to be part of the online store. All they ask is contact Russo directly at (281) 2177510 or fill out this online form. for a good wholesale pricing. 11

Mark Your Calendar Events & Opportunities for GO TEXAN members

What: 9th Annual Food, Wine & Brew Fest When: Sept. 9, 2-10 p.m. Where: Harker Heights Details: Vendor opportunities for food, beer, wine, spirits and art with special discount for GO TEXAN members! For more info, contact Gina Pence at (254) 699-4999. What: The Ultimate Women’s Expo When: Sept. 9-10 and Sept. 30 - Oct. 1 Where: Dallas, San Antonio Details: Standard inline booths are $950 in San Antonio and $1,150 in Dallas. For more info, contact Tina Matteri at (866) 618-3434.

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What: Texas Reds Steak & Grape Festival When: Sept. 22-24 Where: Bryan Details: GO TEXAN members get a 15 percent discount off booth fees. Email vendors@texasredsfestival.com first to get discount code. Here is the application link for artisans/packaged foods and here is the link for food vendors and food trucks. What: Americas Food and Beverage Show When: Sept. 25-26 Where: Miami, Florida Details: Largest Americas focused food

and beverage trade show in the Western Hemisphere. For more information, contact Carlos Guerrero at (512) 463-6507. What: Tap Into Downtown Odessa When: Sept. 30 Where: Odessa Details: Craft beer and wine festival. To sign up as a winery, fill out the participation form here. For more information, contact Haley Howey at (432) 335-4683. What: 2017 Opportunity Exchange When: Sept. 27 Where: San Antonio Details: Learn how to get artisanal beauty products on H-E-B shelves. For more information, contact Tessa Benavides at (210) 938-3855.

What: Holiday Bowtique When: Nov. 7 Where: Temple Details: This annual holiday boutique market at the Cultural Arts Center is free to the public. Please contact Ami Hooper for more information or to become a vendor.

What: Brazil Inbound Trade Mission When: Nov. 11-13 Where: Chicago, Illinois, Atlanta, Georgia Details: This trade mission offers SUSTA companies the opportunity to meet oneon-one with key buyers from Brazil in either Chicago (11/11) or Atlanta (11/13). The deadline to register is Sept. 15. For more information, contact Carlos Guerrero at (512) 463-6507. What: SIAL Middle East When: Dec. 12-14 Where: Abu Dhabi, United Arab Emirates Details: 1,000 exhibitors from more than 30 countries and over 15,000 visitors. Registration closes Sept. 15th. For more information, contact Carlos Guerrero at (512) 463-6507.

What: IPM Essen 2018 When: Jan. 23-26 Where: Essen, Germany Details: Offers the opportunity for SUSTA companies to establish business relations with key buyers in Germany as well as other countries within the EU. For more information, contact Carlos Guerrero at (512) 463-6507. More opportunities on next page >>


What: Gulfood 2018 When: Feb. 18-20 Where: Dubai, United Arab Emirates Details: Spots fill up very quickly for this trade show. For more information, contact Carlos Guerrero at (512) 463-6507.

What: FOODEX Japan When: March 6-9 Where: Tokyo, Japan Details: Exhibit with SUSTA at FOODEX and be a part of the largest food and drink exhibition in Asia. This 4 day event brings together about 77,000 buyers in one of the best environments to conduct business. For more information, contact Carlos Guerrero at (512) 463-6507.

For a complete list of discounted international events, please follow this link.

IMPORTANT INFORMATION FOR GO TEXAN PRODUCERS SUSTA’s 2018 global events opened for registration last month (August 15). Be sure to log in to your MySUSTA account to re-certify your company information for eligibility in the coming year. Don’t have a MySUSTA account? Create one today! 14

For more information on SUSTA events and GO TEXAN member opportunities, contact Carlos Guerrero at (512) 463-6507.


Your free classified ad section to advertise your service/product to other members. In search of a service or product that a GO TEXAN member already provides? Find it by networking here. If you have something to list here, email the info (50 words or less) to us, and we’ll include it here in the next infoletter. Business For Sale: Shrub Drinks is on the cusp of growth with huge potential and opportunity. However, the owners (Cathy Tarasovic and Cynthia Guido) are at the

sunset of long professional culinary careers and wish to hand the baton off to someone to take this company to the next level. If you are interested, please visit their website to see if you may be a good fit. For more information, contact Cynthia Guido. Co-Packer Resource: Need a co-packer? Check out our list of co-packers, who have taken many GO TEXAN producers’ products to the retail level with packaging and shipping.

GO TEXAN Members Get discounted advertising in Texas Co-Op Power. Texas Co-Op Power readers are 100 percent Texan. Their monthly circulation is 1.3 million. GO TEXAN members get an exclusive 10 percent discount off any 3x advertising contract (regional or statewide) when using the GO TEXAN mark in your ad. For more information, contact Martin Bevins at (512) 486-6249.

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Members in the News

Friends and Allies Brewing Company and Live Oak Brewing were both highlighted on Eater Austin.


Blue Bell Creameries was highlighted on Eater Austin.

GO TEXAN was featured, along with H-E-B, on PerishableNews.com. Nature Nate’s was a featured guest on Life Today. The Pecan Grill at the Overton was spotlighted in Wine Spectator.

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GO TEXAN members once again won big at the 4th Annual H-E-B Quest for Texas Best Con Pecan Cake Shop was awarded First Place ($20,000) for Lorraine’s Original Mini Texas Pecan Ribs Sauce. Tamale Addiction was awarded Second Place ($15,000) for its Poblano & Muen


[Photos courtesy of Ben Porter Photography]


ntest. Skull & Cakebones was awarded Grand Prize for its Mocha Marmalade. The Texas n Cakes. War Pig BBQ was also awarded First Place ($20,000) for its For Use on Butts and nster Cheese Organic Masa Tamales. Click here for a brief description of each winner.

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SPOT THE GO TEXAN MARK CHALLENGE Want a fun way to share the best of Texas with the world? It’s easy! GO TEXAN uses social media tools like Facebook, Instagram and Twitter to post GO TEXAN events, share member news and increase awareness of the wide variety of products grown and made right here in the Lone Star State.


Challenge: If you spot the GO TEXAN mark, let us know. Send us a picture of the mark on a product, sign or printed materials, and tell us where you saw it. Be sure to use the GO TEXAN hashtag (#GOTEXAN) when you post, so we can easily share your message, or send us an email.

MEET YOUR FIELD REPRESENTATIVES Trade and Business Development Regions

Trade and Business Development Regions

1. Rob Barthen 7. Jami McCool 1. Rob Barthen 7. Jami McCool 2. Matt Williams 8. Nelda Barrera 2. Matt Williams Barrera 3. David Kercheval 8. Nelda Eggemeyer 9. Chandra 3. David Kercheval Chandra Eggemeyer 9. 4. Darrell Dean Bobo 10. Michelle 5. Manuel Martinez 10. Michelle Faulkenberry 11. CarolBobo 4. Darrell Dean Kristin Lambrecht11. Carol Faulkenberry 5. Manuel 6. Martinez [Russ Robertson – Director] 6. Kristin Lambrecht

Mouse over their photos to see which region each Field Representative serves, and click on their photo to send them an email.


R E B M E M Y N O M I T TES l Farmers r a e P e h t d program an N A X E T r goals. We a “The GO il im s s d r orking towa w e r a t e k r ment of the e v Ma o m s t o o r s et as a gras k r a g Texas m r in u iz o it r see io r p am. We are r g o r p N Texas A ll a m s g GO TE X in t c e s first, conn r e c u d o r p grow. GO o t and their m e h t g encouragin d n a , to stay s t e s e s k e r a m r busin u at way for o e r g a o ls a vendors s r u o s t c e ff TE X A N i a t est news tha t la e h t n o stomers.” u c r informed u o o t d e eep connect k rket s a u s M lp e s h r e m and r rl Fa

h, Pea c t i F y c n a —N

Profile for GO TEXAN

GO TEXAN Round-Up infoletter - September edition  

Exclusive news, events and opportunities for GO TEXAN members.

GO TEXAN Round-Up infoletter - September edition  

Exclusive news, events and opportunities for GO TEXAN members.

Profile for gotexan