a product message image
{' '} {' '}
Limited time offer
SAVE % on your upgrade

Page 1



Texas Forestry Association: Advancing Forestry in Texas

plus Texas wine, Hurricane Harvey relief & more. TEXAS DEPARTMENT OF AGRICULTURE O COMMISSIONER SID MILLER


WELCOME TO THE OCTOBER EDITION OF THE GO TEXAN ROUND-UP INFOLETTER. As you may know, October is Texas Wine Month — the perfect time to savor and experience the bountiful harvest and fine wine Texas has to offer. The Texas Department of Agriculture’s (TDA) latest marketing campaign, Uncork New Possibilities, encourages Texans to try Texas wine and visit local wineries during Texas Wine Month. From cellars tucked away on country roads to wineries that dominate spacious vistas, there’s something for everyone to enjoy. I encourage you to visit uncorktexaswines. com to find special tastings, food and wine pairings, festivals and more — all in our own backyard. Together, we can all raise a glass to celebrate Texas wines this October. We aren’t just focused on wine, though. In this issue, we are delighted to shine a spotlight on a nonprofit association that supports Texas’ timber industry, while promoting and protecting our forestry resources in the Lone Star State. While mostly focused on the eastern part of our state, the Texas Forestry Association (TFA) does an amazing job supporting an industry that brings 144,600 jobs with $8.4 billion in wages and benefits to Texas (both directly and indirectly). Be sure to keep reading and learn all about the work TFA is doing.

Additionally, you’ll find information on events and opportunities for you to promote and expand your business in the coming pages. If there are any other ways we can serve you with our GO TEXAN program, please don’t hesitate to contact our great staff. We’re all in this together, and we want nothing more than to promote the products, culture and communities that call Texas home. While we’ve hopefully experienced the worst that Mother Nature can throw at us, many of our fellow Texans still have a long road ahead of them as they work to rebuild after Hurricane Harvey battered the Texas coast. Head over to page 24 to see how you can lend a helping hand to our fellow Texans. We are strong in Texas, and that’s because we band together and help each other out. I hope you enjoy this issue of GO TEXAN Round-Up infoletter. Remember friends, Texas agriculture matters! Your servant,

Sid Miller is an eighth generation farmer and rancher and the 12th Commissioner of Agriculture for the great state of Texas. Commissioner Miller has devoted his life to the agriculture industry, and supporting Texas producers and the communities they call home. He is a businessman, rancher, community leader, former ag teacher and former school board member. Commissioner Miller is a rodeo cowboy and holds nine world championship titles. He is an honors graduate of Tarleton State University in Stephenville, where he received a Bachelor of Science in Vocational Agriculture Education. He can be reached at Sid.Miller@TexasAgriculture.gov. 3


Executive Director Ron Hufford (left), TFA Officer Lee Caroll (right).


TEXAS FORESTRY ASSOCIATION: ADVANCING FORESTRY IN TEXAS One of the fun events scheduled each year in the GO TEXAN Pavilion at the State Fair of Texas is the annual tree sapling giveaway from Texas Forestry Association (TFA) sponsors. This year’s event will take place

Oct. 9 and feature an appearance by Smokey the Bear. While everyone loves Smokey the Bear, TFA is more than just a cute mascot or a clever slogan. They are an advocate for the entire forestry industry in Texas. 5

TFA is made up of forest landowners, professional foresters, logging contractors, processing mills, service providers and others with interests in the working forests of East Texas. TFA members grow, manage, harvest and process the forest resources of East Texas. They do this by sponsoring initiatives like the Sustainable Forestry Initiative, as well as other conservation programs to grow and enhance Texas forest products at home in the Lone Star State and abroad. TFA not only helps put sustainability measures in place but works closely with teachers to educate children on the importance of trees. “We want to help teach Texas leaders of tomorrow that working forests are environmentally responsible and an integral part of their daily lives,� Assistant Director Susan Stutts said. Besides the State Fair of Texas, TFA also puts on the Texas 6


Forestry Association Annual Convention – October 25-27 in Nacogdoches; the Conference for the Advancement of Science Teaching (CAST) – November 9-11 at the George R. Brown Convention Center in Houston; and Forestry Day at the State Capitol during the regular sessions of the Texas State Legislature. If you visit the State Fair this month, be sure to stop by the TFA booth in the GO TEXAN Pavilion and learn about how they are promoting managed forests and their environmental impact on Texas. For more information on the Texas Forestry Association, click here. 8


How Texas forest and trees might benefit your GO TEXAN business: Clean Water – Forests act as natural filters cleaning sediments and other

pollutants from water. Fact: Timber harvesters use Best Management Practices, such as leaving trees along streams, rivers and creeks, to minimize soil loss due to erosion.

Clean Air – Healthy forests renew our air supply by absorbing carbon

dioxide and producing oxygen; as trees grow, they reduce and store carbon from the atmosphere. Fact: Wood products, such as outdoor structures, lumber and furniture, store carbon for their lifetime.

Everyday Resources – Working forests produce goods we use every day

like the paper on your product’s labels, your restaurant’s menu and even the lumber and structural panels used in your office or facility. 10

Fact: More than 5,000 products are produced from trees. Economic Impact – According to Texas A&M Forest Service, the working

forests of Texas provide a substantial benefit to the economy of Texas. Fact: In 25 of the 43 East Texas counties, wood-based industries are one of the top two largest manufacturing employers. The forest industry has a total economic impact of $32.5 million in industry output, supporting more than 144,600 jobs for Texans with $8.4 billion in wages and benefits (total direct and indirect). Fact: On average, every dollar generated in the Texas forest sector contributed an additional 77 cents to the rest of the Texas economy.

Fact: Every job created in the forest sector resulted in another 1.19 jobs in

the state.

Fact: Texas forest products exported $1.1 billion worth of forest products to

foreign countries in 2015.

If you’d like more information on how your business can join in the effort of

sustainability for our Texas forests, check out some of the publications posted here. 11 11


OCTOBER TEXAS WINE MONTH From rom cellars cellars tucked tucked away away on on country country roads roads to to wineries wineries that that dominate dominate spacious spacious vistas, vistas, there’s there’s something something for for everyone everyone to to enjoy. enjoy. With With more more than than 400 400 wineries wineries spanning spanning the the Lone Lone Star Star State, State, you you can can enjoy enjoy special special tastings, tastings, food food and and wine wine pairings, pairings, festivals festivals and and more more all all in in our our own own backyard. backyard. The The Texas Texas Department Department of of Agriculture Agriculture invites invites you you and and your your friends friends to to join join us us to to uncork uncork new new possibilities possibilities and and raise raise aa glass glass to to celebrate celebrate Texas Texas wines wines this this October. October.

Find an event near you at:



Wines.com 13


As we celebrate this year’s bountiful grape harvest and our growing Texas wine industry, we’d like to share some practical ways you can help promote Texas wine and your fellow GO TEXAN members. Whether you’re at the grocery store or your favorite restaurant, there are plenty of ways to promote Texas wine while you’re out and about. • Buy Texas wine the next time you are at a restaurant or beverage retailer. Sip, savor and taste new Texas wines you haven’t tried yet. 14

• If Texas wines are not on the menu, ask the restaurant to consider some of your local favorites. • Pair crackers and cheese with wine at your next event. Use the GO TEXAN Product Search page to find a cheesemaker or bakery near you. • Next time your company reserves a vendor’s booth at a festival or tasting event, see if you can share your booth with a winery. This is a great way to pair your product with a wine sampling and share a winning combination.


[Inside Becker Vineyards.]

• Use social media and tag your favorite Texas winemaker when enjoying their wine. Be sure to tag #GOTEXAN with your posts and share our new Texas wine website, uncorktexaswines.com.

• Make it festive and flowery. Contact your local Texas florist and see if they’d like to get involved in a wine and floral promotion.

• Choose Texas wines when giving corporate gifts or celebrating • Challenge your out-of-state friends birthdays and special occasions with family and loved ones. Gift certificates with a wine competition. Offer to are available for wine tours, bed and share a bottle of great Texas wine breakfast getaways at Texas vineyards and compare it to their state’s and other Texas winery events. best offering. With many out-ofstate shipping options direct from wineries, this friendly competition When you promote Texas wine, is easy and convenient. you’re promoting Texas. GO TEXAN! 15 15

Mark Your Calendar Events & Opportunities for GO TEXAN members

What: Holiday Bowtique When: Nov. 7 Where: Temple Details: This annual holiday boutique market at the Cultural Arts Center is free to the public. Please contact Ami Hooper for more information or to become a vendor.

16 16

What: Brazil Inbound Trade Mission When: Nov. 11-13 Where: Chicago, IL, Atlanta, GA Details: This trade mission offers SUSTA companies the opportunity to meet one-on-one with key buyers from Brazil in either Chicago (11/11) or Atlanta (11/13). The deadline

What: Expo Antad & Alimentaria When: March 6-8, 2018 Where: Guadalajara, Mexico Details: This expo focuses on What: IPM Essen 2018 many new U.S. export product When: Jan. 23-26, 2018 categories that have grown with Where: Essen, Germany Mexico, including processed fruit Details: Offers an opportunity and vegetables, breakfast cereals, for SUSTA companies to establish condiments, processed meat products, business relations with key buyers in snack items and alcoholic beverages. Germany and other countries within For more information, contact Carlos the EU. For more information, contact Guerrero at (512) 463-6507. Carlos Guerrero at (512) 463-6507. to register is Oct. 6. For more information, contact Carlos Guerrero at (512) 463-6507.

What: Gulfood 2018 When: Feb. 18-20, 2018 Where: Dubai, United Arab Emirates Details: Spots fill up very quickly for this trade show. For more information, contact Carlos Guerrero at (512) 463-6507.

What: FOODEX Japan When: March 6-9, 2018 Where: Tokyo, Japan Details: Exhibit with SUSTA at FOODEX and be a part of the largest food and drink exhibition in Asia. For more information, contact Carlos Guerrero at (512) 463-6507.

For a complete list of discounted international events, please follow this link. 17

Members in the News

24 Diner was highlighted on the Travel Channel.


Nature Nate’s and their corporate giving program (Honey Gives Hope) will be the presenting sponsor at this year’s Dove Awards, which will be broadcast on TBN Network on Oct. 22. Pappa Bros. was featured in Wine Spectator. Several Texas wines (McPherson Cellars, Brennan Vineyards, Fall Creek Vineyards) and ciders (Austin Eastciders, Texas Keeper) were highlighted alongside Texas Gulf shrimp in Dallas Morning News.

19 19


The weekend that our latest Round-Up infoletter was delivered to their inbox, GO TEXAN member Texas Food could not exactly sit down and read through it, as they had to leave their Cypress home for higher ground as Hurricane Harvey made landfall. They returned when they could, only to find their home and office destroyed by water damage. Owner Jason Russo and his family have since started the process of cleaning up and rebuilding. They were kind enough to share


[Photos courtesy of Ben Porter Photography]

some photos of the devastation, so that we could see first-hand what some of our fellow Texans were going through. “It’s really inspiring to see our community come together to help each other out,” Russo said. Be sure to read the article on the STAR Fund that follows for information on how to help Texas farmers and ranchers.

21 21


“You just don’t know what it’s like unless you go through it,” Russo said. “I have lived here all my life. I have seen plenty of people flooding ... on TV. When it happens to you, it hits you like a ton of bricks.”



Your free classified ad section to advertise your service/ product to other members. In search of a service or product that a GO TEXAN member already provides? Find it by networking here. If you have something to list here, email the info (50 words or less) to us, and we’ll include it here in the next infoletter. Business For Sale: Shrub Drinks is on the cusp of growth with huge potential and opportunity. However, the owners (Cathy Tarasovic and Cynthia Guido) are at the sunset of long professional culinary careers and wish to hand the baton off to someone to take this company to the next level. If you are interested, please visit their website to

see if you may be a good fit. For more information, contact Cynthia Guido. Co-Packer Resource: Need a co-packer? Check out our list of co-packers, who have taken many GO TEXAN producers’ products to the retail level with packaging and shipping. Hurricane Harvey Was your business adversely impacted by Hurricane Harvey? Does your business have the ability to help another GO TEXAN member in need? Email us if you have a need or the ability to meet needs and we will be glad to privately introduce you to each other via email.

23 23



Managed by the Texas Department of Agriculture, the STAR Fund was created to collect private donations from individuals and businesses help Department Texas farmers ranchersthe affected Managed by thetoTexas of and Agriculture, STAR by natural disasters. you would likedonations to make afrom tax-deductible Fund was created to If collect private individuals donation to the STAR Fund, please contact today.affected and businesses to help Texas farmers and TDA ranchers by natural disasters. you would like to make a tax-deductible Managed by the If Texas Department of Agriculture, the STAR donation to the STARto Fund, please contact TDA today. Fund was created collect private donations from individuals and businesses to help Texas farmers and ranchers affected by natural disasters. If you would like to make a tax-deductible donation to the STAR Fund, please contact TDA today.

DONATE NOW DONATE NOW (800) TELL TDA (800) TELL TDA DONATE NOW texasagriculture.gov texasagriculture.gov

(800) TELL TDA



COMMISSIONER MILLER CALLS FOR DONATIONS TO STAR FUND: FUND PROVIDES GRANTS TO FARMERS AND RANCHERS IMPACTED BY HURRICANE HARVEY As residents along the Texas coast begin cleanup efforts after the devastation of Hurricane Harvey, Agriculture Commissioner Sid Miller is calling on others to donate to the State of Texas Agriculture Relief Fund (STAR Fund) and lend a helping hand to those ag producers devastated by this historic storm.

As farmers and ranchers begin to assess the damage and undertake cleanup efforts, Commissioner Miller is encouraging them to apply for assistance through the STAR Fund. Any ag producer in the 54 counties under Governor Abbott’s disaster declaration has until January 17, 2018 to turn in an application for funding.

The STAR Fundwas created to collect monetary contributions from private individuals and businesses to assist farmers and ranchers in responding to and recovering from natural disasters. Funds may be used to rebuild perimeter fences, pay for livestock burial costs, restore operations and assist with other agricultural relief efforts — basically anything that isn’t covered under federal farm assistance or insurance programs. Every single dollar donated to the STAR Fund is disbursed to ag producers in the disaster areas.

“This fund was created to help Texas farmers and ranchers get back on their feet and get back to the livelihood of producing the food and fiber we all need,” Commissioner Miller said. “Everyone depends on agriculture at least three times a day, and now it’s our turn to let them depend on us. God bless you for helping, and God bless the Texas farmers and ranchers who were affected by this catastrophe.”

“Hurricane Harvey caused devastation and losses like we’ve never seen before in our lifetime,” Commissioner Miller said. “Farmers and ranchers throughout the Coastal Bend and along the Texas coast are trying to pick up the pieces and figure out what to do next to rebuild. That’s where the STAR Fund comes into play and why it was created — to help folks out with things federal money and insurance won’t cover.”

Donations from across the country have been pouring in this month, with more than $160,000 in just three short weeks. There will be a great need for much more funding than is currently available to assist with these record damages. Pooling individual donations into a larger fund like the STAR fund means we are able to more effectively help those in need. Farmers and ranchers can apply for assistance or make donations to the STAR Fund by contacting TDA’s Grants Office or by visiting the STAR Fund web page. 25

SPOT THE GO TEXAN MARK CHALLENGE Want a fun way to share the best of Texas with the world? It’s easy! GO TEXAN uses social media tools like Facebook, Instagram and Twitter to post GO TEXAN events, share member news and increase awareness of the wide variety of products grown and made right here in the Lone Star State.


Challenge: If you spot the GO TEXAN mark, let us know. Send us a picture of the mark on a product, sign or printed materials, and tell us where you saw it. Be sure to use the GO TEXAN hashtag (#GOTEXAN) when you post, so we can easily share your message, or send us an email.

MEET YOUR FIELD REPRESENTATIVES Trade and Business Development Regions

Trade and Business Development Regions

1. Rob Barthen 7. Jami McCool 1. Jami McCool 1.Rob 7. 7. Jami McCool RobBarthen Barthen 2. Matt Williams 8. Nelda Barrera 2.Carol Matt Williams Nelda Barrera 2. Faulkenberry Nelda Barrera 3. David Kercheval 8. 8. Eggemeyer 9. Chandra 3. David Kercheval Chandra Eggemeyer 9. 3. David Kercheval 9. Chandra Eggemeyer 4. Darrell Dean Bobo 10. Michelle 5. Manuel Martinez 10.10. CarolBobo Faulkenberry 11. 4.Darrell DarrellDean Dean Michelle 4. Michelle Bobo 6. Kristin Lambrecht11. Carol Faulkenberry 5.Manuel ManuelMartinez Martinez 5. 11. Michelle Esper-Martin [Russ Robertson – Director] 6.Kristin KristinLambrecht Lambrecht [Russ Robertson - Director] 6.

Mouse over their photos to see which region each Field Representative serves, and click on their photo to send them an email.


R E B M E M Y N O M I T TES t platform a e r g a s i m a X AN progr E T ern and t O s G e e w e d “Th a m s mote Texas o r p o t r fe e gram stand o r p e h t for Scha f o e branding e Th l. e r a p p a the U.S. W in m a r outdoor g o r ther state p o y n a e v o b leagues a feature the e W . it f o t r o be a pa from hang — n a are proud t c e rywhere w e v e o g lo N G O TE X A aging.” hwear c n a tags to pack R r e f e a

t, Sch n a r G k c i —R

Profile for GO TEXAN

GO TEXAN Round-Up infoletter  

The latest news, events and opportunities for GO TEXAN members.

GO TEXAN Round-Up infoletter  

The latest news, events and opportunities for GO TEXAN members.

Profile for gotexan