GO TEXAN Round-Up GO TEXAN MEMBER NEWS AND OPPORTUNITIES
FOR THE LOVE OF OLIVES
TEXAS DEPARTMENT OF AGRICULTURE O COMMISSIONER SID MILLER
WELCOME TO THE MAY EDITION OF THE GO TEXAN ROUND-UP INFOLETTER. We are thrilled to have the opportunity to promote the entrepreneurial spirit of our GO TEXAN members. From the finest in Texas food, wine and restaurants to communities and products, each issue of this electronic magazine is geared towards helping you stay up-to-date with helpful information regarding news, events and opportunities that might assist your business in its efforts to be one of Texas’ best. Olive oil is a growing commodity in Texas that we are only too proud to tell the rest of the world about. It’s not a well-kept secret how ideal the Texas soil and climate is for growing olives and the demand for Texas olive oil keeps growing. That’s why I’m excited we’re spotlighting Texana Brands in this month’s issue. They grow, harvest and press olives on their 150-acre olive orchard and bottle some delicious extra-virgin olive oil right
there at the Texana Olive Ranch in Artesia Wells. Find out why they labor and toil in their olive orchard and continue to expand their reach. Please take a look at all the other information on events and opportunities included in this issue — they can help you promote and expand your business. If there are any other ways we can serve you through our GO TEXAN program, please don’t hesitate to contact our great staff. We have a great team, and we want nothing more than to promote the products, culture and communities that call Texas home. I hope you enjoy this issue of GO TEXAN Round-Up infoletter. Remember friends, Texas agriculture matters!
TEXANA BRANDS: FOR THE LOVE OF OLIVES ONE OF THE GREATEST BLESSINGS IN LIFE IS TO ENJOY YOUR JOB. THINK ABOUT HOW MUCH OF OUR TIME IS SPENT WORKING. HOW GREAT IS IT WHEN YOUR JOB IS PART OF A BIGGER PICTURE? MANY GO TEXAN MEMBERS COULDN’T BE HAPPIER OPERATING THEIR BUSINESS RIGHT HERE IN THE LONE STAR STATE. JUST ASK TEXANA BRANDS’ MANAGING PARTNER, MICHAEL PAZ.
“By far, the greatest part of our job is meeting new people and sharing our story and, of course, our olive oil,” Paz said. “It is a constant blessing to be able to work with family and friends while continuing to grow, produce and market Texas olive oil. When you are doing something with those you respect and admire, it makes every story worth telling — good or bad!” 4
Texana Olive Ranch grows their own olives, harvesting and pressing them at their 150-acre olive orchard in Artesia Wells, which is heritage land that has been in the family for more than 125 years and continues to yield great crops on land that was once covered in watermelons and cattle. Both the ranch and the olive oil brand are named after the family’s great-great
MEM SPO BER TLIG HT
grandmother, Texana Ramsey Henrichson.
displayed on the front.
“We believe that branding and packaging is important in Texana Brands also bottles, markets and sells their extraselling any products,” Paz said. virgin olive oil all across the Lone “We want to build a brand that people recognize whenever they Star State and beyond. You’ll see their bottled olive oil in tall, are talking about olives and slender glass bottles with a giant olive oil produced in Texas. The packaging that we choose is T that has sprouted between two olive trees emblazoned on just one element to our overall the front and the Texana label. branding process. People typically buy with their eyes first, Of course, you’ll also see the GO TEXAN mark prominently whether it is the brand itself or a 6
company blurb on the package. We want to create a brand that pops and encourages consumers to pick the bottle up off the shelf. This is the first step to every ‘selling’ transaction.” This company is very proud of its Texas heritage, and they’re glad to be members of the GO TEXAN program. “As native Texans, we know that Texans support Texans,” Paz
said. “We also know that Texans love Texas products. Consumers are starting to understand that in most cases, local and ‘quality’ go hand-in-hand. This makes it easier to educate people about our product and provides a solid foundation for the initial phases of our marketing.” Paz is quick to point out the power of networking to any small business owners who are listening, and he advocates for 77
joining the program to help support fellow Texans. “GO TEXAN is an absolute blessing to anyone trying to start or maintain a business in this state,” Paz said. “As we all know, the GO TEXAN mark is becoming more and more recognizable, and for good reason! From help with marketing and networking, to providing opportunities to put your product in front of Texas 8
consumers, GO TEXAN truly paves the way to help ensure the best chance for your Texas business to be successful. We have enjoyed the opportunity to work with the staff of GO TEXAN and the Texas Department of Agriculture, and are genuinely appreciative of all that they do for Texas agriculture and Texas businesses.” When it comes to shopping and eating local, Paz and his family
not only talk the talk, but they walk the walk. “Honesty, we have enjoyed every GO TEXAN product that we have tried and pride ourselves on ‘going local’ whenever possible,” Paz said. “We are definitely appreciative of everyone who takes the risk to provide a Texas product or service. Currently, we are enjoying a mix pack of salsa from Salsa-Holics. We have gotten the opportunity to meet and sample with the family
who makes this product. They are just great people that provide a great product — with no artificial preservatives, all real ingredients — just good ole Texas salsa.” It’s obvious that Paz and his company are passionate about high quality and genuine ingredients. This passion aligns itself with one of their biggest marketing challenges when it comes to their competition, which is the misconception that all olive oil bottles labeled “extra9
virgin olive oilâ€? actually contain extra-virgin olive oil.
changes color from green to black as it ripens.
He advises consumers to buy fresh, buy local and know where you are buying from. It brings the go local movement into perspective.
Texana Brands will continue in their labor of love, appreciating the chance to work in a rewarding field and sharing their passion about olive oil with anyone who will listen. For more information about the company, visit their website.
Paz is most amused when people actually ask them whether they grow green or black olives â€” not knowing that the olive skin 10
Mark Your Calendar Events & Opportunities for GO TEXAN members
What: The Ultimate Women’s Expo When: May 20-21, Sept. 9-10 and Sept. 30 - Oct. 1 Where: Houston, Dallas, San Antonio Details: All booths include a 6’ draped and skirted table, 8’ draped backwall, chairs and corporate signage with your company name. Standard inline booths are $950 in Houston/San Antonio and $1,150 in Dallas. When you sign up for two shows, you will receive a $150 discount off your booth package. For more information, contact Tina Matteri at (866) 618-3434 ext. 416.
What: Nursery Landscape Expo When: August 10-12 Where: Dallas Details: Discover the latest green industry products and gain a new perspective as you meet face-to-face with thousands of industry experts. Share new ideas by participating in over 32 education breakout sessions and two notable keynote presentations. This is where unique products are found, great ideas are born and creativity and innovation unite. For more information, click here.
What: TRA Marketplace When: July 9-10 Where: Dallas Details: The Southwest’s largest gathering place for restaurant industry movers, shakers and bakers. This event is four months away and already more than 71 percent sold out. GO TEXAN members get an exclusive discounted 8x10 booth space for only $1,500 (normally $2,240). Ask about the GO TEXAN Pavilion. For more information, contact Chris Cobb at (512) 457-4194.
What: China Outbound Trade Mission When: August 13-18 Where: Shanghai, Ningbo and Guangzhou Details: This outbound trade mission will be a great opportunity to immerse into the Chinese agricultural market. The fee encompasses many benefits: foreign market briefing, one-on-one meetings with buyers, retail store tours, in-country transportation, interpreter services and sample shipping. Suitable products include, but are not limited to: grocery and canned goods, wine/beer, non-alcoholic beverages, dried fruits/
nuts, baking mixes and ingredients, dairy products, snack foods, baby foods, breakfast cereals and ready-to-eat foods. Registration deadline is May 5. For more information, contact Carlos Guerrero at (512) 463-6507.
information, contact Carlos Guerrero at (512) 463-6507.
What: Canadian Outbound Trade Mission When: September 6-7 Where: Toronto, Canada What: Colombia Outbound Details: The main center for business Trade Mission and finance in Canada, Torontoâ€™s food When: August 28-30 market is a very attractive option for Where: Bogota, Colombia U.S. suppliers. The deadline to register Details: Colombia is one of the best is July 7. SUSTA registered companies agricultural markets for U.S. exporters. will have the chance to meet with Suitable products include, but are not select Canadian buyers through onelimited to: seafood, pet food, grocery on-one meetings. Suitable products and convenience, confectionary include, but are not limited to: frozen and processed fruit, dairy and dairy fruits & vegetables, soft drinks, rice and products. Registration deadline is June grains, breakfast foods, condiments, 16. For more information, contact Carlos snack foods, jams, jellies and preserves. Guerrero at (512) 463-6507. For more information, contact Carlos Guerrero at (512) 463-6507. What: ABASTUR When: August 29 - September 1 What: Fine Foods Australia Where: Mexico City When: September 11-14 Details: ABASTUR is known as the Where: Sydney, Australia one-and-only meeting point in Details: Sydney will host the 33rd Latin America for companies in the edition of Fine Food Australia, one hospitality industry. The vast majority of the most attended and renowned of buyers (90 percent) at this tradeshow tradeshows in the Australasian region. are Mexican hotels, restaurants and Suitable products include, but are not catering companies. Your registration limited to: frozen foods, herbs & spices, fee includes a furnished booth with beverages, condiments, ethnic foods, lockable cabinet, front counter organic products, healthy snack foods and shelves, interpreter services (if and gluten-free products. Registration requested in advance) and up to 50 deadline is June 9. For more pounds of shipping. Registration information, contact Carlos Guerrero at deadline is June 23. For more (512) 463-6507. 13
What: Tap Into Downtown Odessa When: September 30 Where: Odessa Details: This 2nd annual craft beer and wine festival will feature live jazz and acoustic music, food trucks and more. To sign-up as a winery, fill out the winery participation form here and return by Friday, June 30. For more information, contact Haley Howey at (432) 335-4683.
retailers and suppliers for over 30 years. Fee includes a 10x10 booth space and SUSTA booth signage. Not included is the PLMA membership fee (cost is $1,000). Registration deadline is June 23. For more information, contact Carlos Guerrero at (512) 463-6507.
What: 2017 World Corporate Games When: November 16-19 Where: Houston Details: The worldâ€™s largest multiWhat: Hong Kong Wine and Spirits sport festival for businesses and was created to promote health and wellness When: November 9-11 Where: Hong Kong, China and improve employee engagement Details: Ever since China eliminated through team building opportunities. its tariff on wine in 2008, wine imports You can represent and promote your have been on the rise and rapidly company as a competitor in the World growing. Hong Kongâ€™s tourism and Corporate Games and/or exhibit at hospitality industries are the main the Health and Wellness Expo where consumers of wine and spirits. In 2015, booth spaces are available starting the fair invited 20,394 buyers from 75 at $500. Participation in the Games is countries. Suitable products include, not solely limited to direct employees. but are not limited to: wine and distilled In fact, teams can consist of business spirits (for example: still red and white or organizations along with clients, wines, whiskey, brandy and cognac). customers, suppliers, affiliates, family The deadline to register is September and friends. There are also a limited 1. For more information, contact Carlos number of events that include children Guerrero at (512) 463-6507. down to 5 years of age. For more information, watch this video or contact What: PLMA Show David Jones at (479) 899-8959. When: November 12-14 Where: Chicago Details: This event is organized by the Private Label Manufacturers Association (PLMA) and has linked For a complete list of discounted international events, please follow this link. 14
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GO LOCAL. GO TEXAN. TEXAS FOOD, WINE, RESTAURANTS, RECIPES, GARDENING, STYLE & MORE
FEBRUARY 2017 EDITION
RIO GRANDE VALLEY SUGAR GROWERS: SHOWING THE WORLD HOW SWEET TEXAS IS
SAVE THE DATE FOR THE 2017 NURSERY/LANDSCAPE EXPO TEXAS DEPARTMENT OF AGRICULTURE O COMMISSIONER SID MILLER
TEXAS DEPARTMENT OF AGRICULTURE O COMMISSIONER SID MILLER
GO LOCAL. GO TEXAN.
GO LOCAL. GO TEXAN.
TEXAS FOOD, WINE, RESTAURANTS, RECIPES, GARDENING, STYLE & MORE JANUARY 2017 EDITION
TEXAS FOOD, WINE, RESTAURANTS, RECIPES, GARDENING, STYLE & MORE
FENOGLIO BOOT COMPANY:
DEC. 2016 EDITION
KEEPING QUALITY AND HISTORY ALIVE
BIG GAME USA:
THE BEST FOOTBALLS IN TEXAS
TEXAS DEPARTMENT OF AGRICULTURE O COMMISSIONER SID MILLER
TEXAS DEPARTMENT OF AGRICULTURE O COMMISSIONER SID MILLER
TDAâ€™S GO TEXAN PAVILION AT THE STATE FAIR OF TEXAS The 2017 State Fair of Texas will be here before we know it! We are currently accepting Early Bird applications for the GO TEXAN General Store in the GO TEXAN Pavilion (September 29 - October 22). The one-of-a-kind GO TEXAN General Store boasts the largest collection of Texas-made food and gifts on the fairgrounds. Promoting your company in the GO TEXAN General Store and sampling your product is a great opportunity to shine in an all-Texas product setting. Visit GOTEXAN.org or email TXStateFair@TexasAgriculture.gov for more information.
TAKE ADVANTAGE OF TEXAS’ TRADE EXPANSION PROGRAM (STEP) The Texas Department of Agriculture (TDA) has partnered with the U.S. Small Business Administration and the Office of the Governor’s Economic Development and Tourism Division, the University of Texas at San Antonio — International Trade Center and the U.S. Department of Commerce to help promote businesses all over the state of Texas through the State Trade Expansion Program (STEP). 18
is geared towards increasing the number of small businesses that are exporting their goods and increase the value of exports for those small businesses that are currently exporting. STEP helps businesses take the necessary steps to create or expand their export capacity and provides financial assistance along the way to help them achieve success. One part of this business support we’d like to highlight this issue is our training opportunities. The UTSA-International Trade Center is offering new-to-export and experienced export companies market research, one-on-one export advising and on-site training. All information provided will be customized to assist companies in growing their business internationally. Participants will also be introduced to key international trade issues and provided an overview of the essential elements necessary to successfully enter global markets. Companies can choose from a variety of training topics that best fulfill their needs, including: 1) LAYING THE FOUNDATION: International trade risks, HS classification and export regulations 2) IDENTIFYING AND SELECTING MARKETS: Selecting the best markets, secondary vs. primary trade research, in-depth international market research, export tools and resources 3) INTERNATIONAL MARKET ENTRY STRATEGIES: Foreign market entry options, international representation, agent
and distributor agreements, international sales program and action plan 4) INCOTERMS 2010: Incoterms 2010, rules on modes of transport, how incoterms affect pricing, logistics, documentation and payment methods 5) INTERNATIONAL PRICING: Factors affecting international price, calculating landed costs, price escalation and international pricing strategies 6) INTERNATIONAL PAYMENT METHODS: Understanding the risks, evaluating international payment methods, reviewing letters of credit and documentary drafts, export credit insurance, foreign exchange management and export financing options 7) INTERNATIONAL SHIPPING AND LOGISTICS: Roles of the most important players, selecting logistics providers, use of freight forwarders, customs brokers and modes of transportation 8) INTERNATIONAL DOCUMENTATION: How to complete documentation, certificate of origin, liability in completing international documentation, international shipping documents and payment methods, risks and other legal issues For more information on export training, market research and advising services, please contact Berenice Espinoza at (210) 458-2470. For additional STEP details, contact TDA’s Grants Office at (512) 4632496. Applications are available on TDA’s website. 19
New/Renewed Members 1836: A Texas Olive Company Asherton
Bug Bouncer Dallas
Container Grown Nursery Montgomery
2S Ranch Richardson
Butler Farms Mount Vernon
Cooper Farms Fairfield
5 Busy Bees Bottling San Marcos
C & J Farms Corsicana
Cooper Farms Fairfield
Ag Workers Haltom City
Cady Products Lewisville
Cowcreek Gourmet Nuts Arlington
Aloe Laboratories Mercedes
Cafe at the Ridge Kerrville
Crystal Creek Moonshine Spicewood
Along Came Tamale Heath
Cajuntex Salsa and More Grand Prairie
Damn Good Heat Fort Worth
The Arbor Gate Tomball
Capra Foods Goldthwaite
Diane’s Signature Products Southlake
B Catalani San Antonio
Cargil Farms Produce Uvalde
Distant Lands Coffee Lexington
Bastrop Goldsmith Silversmith Bastrop
Celeste’s Best Austin
Dos Lunas Cheese Austin
Cessna’s Sassy Foods Rice
Downtown Farmers Market Lipan
Chamblee’s Rose Nursery Tyler
Driftwood Estate Winery Driftwood
Chilitepin King Lancaster
Eat My Pralines Houston
Choice Cuts Houston
Echo Springs Blueberry Farm Brownsboro
Clint and Sons White Deer
Erma’s Nutrition Center Nassau Bay
Coker Farms Yantis
Fawncrest Vineyard Canyon Lake
Conscious Choice Foods Amarillo
Feeding Texas Austin
Bebo Distributing Pharr Bentley’s Batch 5 Dallas Big Bayou Cocktail Sauce Houston Boss Food Co. The Woodlands Brennan Vineyards Comanche Buddha’s Brew Austin Buenos Aires Cafe Austin 20
Florentina Honey Winters
Holly’s Homespun Arlington
Maggie Lane Studio Austin
Flowers Baking Company of San Antonio San Antonio
Honey Guy Products Winona
Magnolia Gardens Nursery Waller
Hope Plantation Telephone
Mahard Egg Farm Prosper
Houston Tea and Beverage Houston
Mama G’s Creations Combine
Independent Cattlemen’s Association of Texas Lockhart
Market on Houston Restaurant San Antonio
Jacoby’s Cafe Melvin
City of McAllen Composting Facility McAllen
Freetail Brewing San Antonio The Funky Door Bistro and Wine Room Lubbock GMC Produce Henderson
Gil’s Nursery Laredo Gourmet Cuisine Mesquite Granbury Wine Walk Granbury Grapevine Convention and Visitors Bureau Grapevine Green Lake Nursery Dallas The Grey Mule Saloon Fort Stockton H & B Packing Co. Waco Halo Del Santo Fort Worth Hand Poured Hope Universal City Hines Nut Company Dallas Historic Mckinney Farmers Market McKinney Holiday Tour of Homes in McKinney McKinney
Jake’s Atomic Salsa Magnolia Jalsa Foods International Dallas Jeremy Enlow Fine Art Photography Weatherford Kicpops Houston The King and I Willis Kinne’s Jewelers Gainesville Kunafin the Insectary Quemado La Abuela Mexican Food Weslaco Love Creek Orchards Medina Luna Tigre Pflugerville Lusk Onion Co. Dalhart Lyssy and Eckel Poth
Milberger Landscape Nursery San Antonio Moeller Ranch New Braunfels Mongers Market and Kitchen Austin Moore’s Honey Farm Kountze Muenster Milling Company Muenster Native Texas Nursery Austin Nuts and Cows McAllen Olney Industrial Development Corp. Olney Paddle Tramps Lubbock Panola Orchard and Gardens Deberry Picklesmith Garden Ridge 21
New/Renewed Members Prestige Oyster Bacliff
Southern Commodities Uvalde
Prime Fresh Foods Goldthwaite
SPFM San Antonio Spindle Tap Brewery Houston
Professional Packaging Systems Grand Prairie Rebecca Creek Distillery San Antonio Renfro Foods Fort Worth Ricks Chophouse McKinney Robertson’s Ranches Comanche Rodak’s Fort Worth Round Rock Honey Round Rock Royal Oaks Alpacas Bryan San Luis Spirits Dripping Springs Sisters and Brothers Austin Skyline Deli Sugarland Slkta Farms Austin Smokin Upstream Dallas Sorrells Farms Comanche 22
Texas State Florists’ Association Austin Texas Tea Austin
Stacy’s Original Sauces Sherman
Texas Tea Sampling at Central Market Austin
Stanton’s Shopping Center Alvin
The Tipsy Bird Beer, Wine and Spirits Wheeler
Stroope Honey Farms Pearland Sweet Springs Winery Weatherford Syracuse Sausage Company Ponder Taste Elevated Castroville Tea Licious Pickle Manufacturing Burnet
Tracie’s Essential Solutions Vonormy Tropical Roofing Products Port Arthur Twin Lakes Nursery Canton Uncle Bob’s BBQ on the Lake Montgomery Val Verde Vegetable Co. McAllen
Tegarden Farms Elmendorf
Vela Farms Victoria
Texas Association of Olive Oil Walburg
Wagyu Excelente Fort Worth
Texas Cajun Sausage Co. Leakey
Water Street Oyster Bar Corpus Christi
Texas Forestry Association Lufkin
Wichita Falls Farmers Market Wichita Falls
Texas Global Trading Weatherford
Yorktown Chamber of Commerce and Agriculture Yorktown
Texas Quail Farms Lockhart
Z6 Cattle Milano
GO TEXAN STORY TELLERS: TELL US YOUR STORY! We are so proud of you — our GO TEXAN members. Your determination and grit are inspiring and we want to continue to share and reflect the greatness that you embody. Each one of you has a unique story, and we’ve created a short little survey that asks you some questions, simply prompting you to tell your story in your own words. We’ll also ask for a photo or two. Most of our stories are in a written article format, but we also welcome video interviews. Click here to get the story started! 23
Members in the News
Congratulations to Brennan Vineyards, Llano Estacado Winery, Lost Oak Winery, William Chris Winery and Los Pinos Ranch Vineyards, who were all highlighted in a â€œTop 10 List of CabernetSauvignonâ€? on Texas Wine Journal.
Buc-ee’s was named “America’s Best Pit Stop” on Thrillist.
Easy Tiger is opening a new location with Whole Foods in Cedar Park. Fairfield Chamber of Commerce was spotlighted on Freestone County Times. 25
Karbach Brewing Co. was chosen as one of the “Must-Visit Breweries in 35 Major Cities” on Thrillist.
The Dallas restaurant, Canary by Gorji, was spotlighted on WFAA’s Good Morning Texas.
Gulf States Toyota was featured in the Houston Business Journal. Our condolences to the Friedkin family and the team at GST.
THE TRADING POST WHERE GO TEXAN MEMBERS CAN BUY, SELL, NETWORK AND TRADE WITH ONE ANOTHER.
Your free classified ad section to advertise your service/product to other members. In search of a service or product that a GO TEXAN member already provides? Find it by networking here. If you have something to list here, email the info (50 words or less) to us, and weâ€™ll include it here in the next infoletter. Post #1 Texana Brands: Texana Brands is doing an Ecommerce promotion through May 1. Go to TexasOliveOilStore. com to purchase a bottle of Texana Brand Olive Oil to be enrolled in a drawing for a gift basket worth $120. Post #2 Quality Brand Promotions: Save money by sharing the cost of a retail sampling session by partnering with other GO TEXAN food and beverage members for joint samplings. Do you make a food or beverage? Would you like your product sampled
with twice the customer appeal and at a reduced cost to you? Contact Quality Brand Promotions and weâ€™ll help connect you with other interested members, to set up the sampling events. They cover every single city in Texas, with well-screened ambassadors, to do the sampling for you and spread awareness of your brand. For more information, Contact Thomas A. Simon at (512) 491-7911. Post #3 Smart Tax Holiday: On May 27-29, garden centers, nurseries and home improvement stores across Texas are participating in a lawn and garden smart tax holiday. This is a time when you can save on products that help to conserve water. Purchase any plant, many mulchers, drip irrigators and more without paying sales tax. For more information on what you can purchase and how to save water, please visit landscapetexas.org.
SPOT THE GO TEXAN MARK CHALLENGE Want a fun way to share the best of Texas with the world? Itâ€™s easy! GO TEXAN uses social media tools like Facebook, Instagram and Twitter to post GO TEXAN events, share member news and increase awareness of the wide variety of products grown and made right here in the Lone Star State.
Challenge: If you spot the GO TEXAN mark, let us know. Send us a picture of the mark on a product, sign or printed materials, and tell us where you saw it. Be sure to use the GO TEXAN hashtag (#GOTEXAN) when you post, so we can easily share your message, or send us an email.
MEET YOUR FIELD REPRESENTATIVES Trade and Business Development Regions
Trade and Business Development Regions
1. Rob Barthen 7. Jami McCool 1. Rob Barthen 7. Jami McCool 2. Matt Williams 8. Nelda Barrera 2. Matt Williams Barrera 3. David Kercheval 8. Nelda Eggemeyer 9. Chandra 3. David Kercheval Chandra Eggemeyer 9. 4. Darrell Dean Bobo 10. Michelle 5. Manuel Martinez 10. Michelle Faulkenberry 11. CarolBobo 4. Darrell Dean Kristin Lambrecht11. Carol Faulkenberry 5. Manuel 6. Martinez [Russ Robertson â€“ Director] 6. Kristin Lambrecht
Mouse over their photos to see which region each Field Representative serves, and click on their photo to send them an email.
R E B M E M Y N O M I T TES TEXAN O G e h t k r ys the wo o j n e s ’ c e p S ng directly i “ k r o w m o r ploys. F keting r program em a m d n a s r produce ailers, t e r s with Texan a l l e w mers as u s n o c o t ly t cating direc u d e t a t n e l l is exce s has to the program a x e T t a h t l about al what is n o n consumers o i t n e t o keep at t d e e n e W rt of the . a p a offer e b o t are proud e w d n a s a Tex program.” man, —Lisa Ryd Spec’s e 2013) c n i s r e b m N me (GO TEXA