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THE GREER FARM: A Well-Rounded Family Enterprise



WELCOME TO THE MARCH EDITION OF THE GO TEXAN ROUND-UP INFOLETTER. It’s March in Texas, and that means we are smack dab in the middle of rodeo season. Rodeos are the greatest show on dirt, and I hope you’ll check one out near you. I also love how it starts to warm up this time of year, and now is the best time to get out and see so many great things about the Lone Star State.

kinds of meat processing to MaineAnjou cattle breeding, a pick-yourown fruit and berry orchard, as well as on-site cabins to stay in and soak up the agricultural lifestyle. In today’s economy, a farmer has to diversify to make a living, and we couldn’t be more proud of these GO TEXAN members for doing just that.

We have highlighted lots of great events and opportunities for our GO TEXAN members to check out in this issue, especially when it comes to taking Texas products and exporting them to foreign markets. People all over the world recognize Texas as a leader in agriculture and that makes our mission a little bit easier.

If there are any other ways we can serve you with our GO TEXAN program, please don’t hesitate to contact our great staff. We’re all in this together, and we want nothing more than to promote the products, culture and communities that call Texas home.

We are delighted to shine a spotlight on the Greer Farm in Daingerfield this month. They’ve done a great job of diversifying what they offer and sell — from all

I hope you enjoy this issue of GO TEXAN Round-Up infoletter. Remember friends, Texas agriculture matters!





nce upon a time, many farmers focused their energies on crops and livestock, making a living and supporting their family by specializing in corn, cotton and cattle, for example. Today, however, many farmers, like Sid and Eva Greer from Daingerfield, Texas, have realized that diversification is the key to earning a good living on a farm these days. The Greer Farm not only offers meat processing to consumers, but also cabin rentals, private dining, a pick-your-own fruit and berry orchard and farm-to-fork cooking classes.


“This farm is our only income,” coowner Sid Greer said. “We needed to have a broad base of different revenue streams to make a living and for each of them to not being totally dependent on the other. In writing our business plan, we focused on our own talents, our own resources, what financing might be available and how to have a limited labor cost.” The Greers have been successful, and now boast an operation that 6

sells directly to consumers, as well as participating in the Longview farmers markets. Grass-fed beef, grass-fed lamb, pastured pork, free-range eggs and pastured chicken in a wide variety of cuts can all be ordered online. A myriad of different jams, jellies, sauces and honey are prepared in the farm commercial kitchen and available for purchase under the brand name of Eva’s Jams and Sauces. These are made by Eva from

fruit, berries and vegetables grown Sustainable farming is important on their farm, other local farms and to the Greer family. on friends’ property. Their website states their goal Visitors to the farm have a lot “to be a center of excellence in sustainable agriculture of shopping options, of course, including all kinds of in-season demonstrating that a family farm can be profitable, practice vegetables, herbs and dried peppers, flowers and cattle for bulk environmental stewardship and beef sales and breeding purposes. produce a stable food supply and They raise Maine-Anjou cattle timber in perpetuity without degrading the natural resources strictly on forages with no grain inputs, which is the true definition that support the production processes.� of grass-fed. 77

The Greer Farm is not certified organic by the USDA, but they instead go by the sustainable model, which relies on the farmer’s word to their customers that they are staying true to their goals. “We eat what we raise and desire to have food that is chemical- and pesticide-free. Our customers desire the same thing.” The Greers have a lot to be thankful for, but they say their interaction and experience with the families that visit the cabins and the fruit orchard offer their most rewarding moments. “One family started out visiting with a toddler, and we have watched their children grow up, and they take their annual photos in the berry patch. Another is a family that had a six-year-old who loved Charlotte’s Web. He saw photos of our white


farm house and our more than 100 year-old barn. He just knew that this was ‘Fern’s house,’ and he had to go see it and find Charlotte and Wilber. Most of the memories are of happy folks staying in a cabin and learning about a farm. To many folks, we are their oasis over the years. One of our tag lines is: ‘Make Our Farm Your Farm.’ This has happened for many.” When asked what his favorite Greer Farms products were, he deferred like a parent asked about which child his favorite was. “We like everything we raise. I especially like lamb chops, pork chops, baked chicken and all of Chef Eva’s jams. Our summer farm honey is especially good.” If you’d like to shop online or come to visit Greer Farms, go to their website here.


Mark Your Calendar Events & Opportunities for GO TEXAN members What: 2017 Cattle Raisers’ Convention When: March 31 - April 2 Where: San Antonio Details: Exhibit at the largest ranching event in the Southwest. Get your products in front of over 4,500 ranchers, landowners, hunters and their families. There is a special retail area designated for merchants that can sell their products on the spot: western clothes, jewelry, wine, beer, hot sauce, spices and more. Click here to get registered. What: The Ultimate Women’s Expo When: April 8-9, May 20-21, Sept. 9-10 and Sept. 30 - Oct. 1 Where: Austin, Houston, Dallas, San Antonio Details: This Expo provides the perfect venue to sell, market and promote to tens of thousands of active and enthusiastic women who are all searching for great resources designed to transform their home environment, including home improvement, remodeling, home decor, interior design, landscaping, preventative maintenance and much more. All booths include a 6’ draped and skirted table, 8’ draped backwall, chairs and corporate signage with your company name. Standard inline booths are $950 10 10

in Houston/San Antonio and $1,150 in Austin/Dallas. Premier corner locations offering access on two sides are $1,250 in Houston/San Antonio and $1,450 in Austin/Dallas. When you sign up for two shows, you will receive a $150 discount off your booth package. For more information, contact Tina Matteri at (866) 618-3434 ext. 416. What: Texas Wagyu Association Meeting & “Steaks are High” Cattle Auction When: April 21-22 Where: Tenroc Ranch in Salado Details: Join GO TEXAN, TDA and other ranchers, producers and industry professionals in a fun and educational weekend at the longest running Wagyu sale in the world. Weekend activities include a show clinic, an ultrasound demonstration to predict marbling scores, industry speakers, a cowboy social, plenty of time to view the cattle, and the sale starting at 1 p.m. on Saturday. Be sure to join us for the complimentary Wagyu burgers, fajitas and brisket served throughout the weekend. Come taste for yourself what Wagyu is all about! For more information, click here or contact Tim Conrad at (903) 521-5235.

What: San Jacinto Day Festival and Battle Reenactment When: April 22 Where: La Porte Details: The admission-free San Jacinto Day Festival takes place from 10 a.m. to 6 p.m. on the 1,200-acre San Jacinto Battleground State Historic Site at the San Jacinto Monument. Past events have attracted 15,000 to 20,000 attendees. They are looking for history-themed individuals and/or groups to participate in the festival. Vendors fall into these three categories: commercial sales; demonstrators with commercial sales; and exhibitors/entertainers (new and old). For more information, contact Lydia Duncombe at (210) 824-9474. What: Lawn & Garden Water Smart Tax Holiday When: May 27-29 Where: Garden centers, nurseries and home improvement stores across Texas Details: A time when you can save on products that help to conserve water. Purchase any plant, many mulchers, drip irrigators and more without paying sales tax. For more information on what you can purchase and how to save water, please visit landscapetexas.org. What: EU Inbound Trade Mission When: June 22-24 Where: Austin Details: Buyers from the European Union are coming to Austin to meet with producers prior to the TRA Marketplace in New York City. Sign up for pre-arranged one-on-one meetings with European

buyers. Registration is only $25 and expires April 14. For more information, contact Carlos Guerrero at (512) 463-6507. What: Summer Fancy Food Show 2017 When: June 25-27 Where: New York City Details: This show offers SUSTA region companies the chance to exhibit their products in front of an interesting combination of national and foreign buyers in a more cost effective setting, without leaving the United States. SUSTA companies must also be a first-time exhibitor at Summer Fancy Food Show. For more information, contact Carlos Guerrero at (512) 463-6507. What: TRA Marketplace When: July 9-10 Where: Dallas Details: The Southwest’s largest gathering place for restaurant industry movers, shakers and bakers. This event is four months away and already more than 71 percent sold out. GO TEXAN members get an exclusive discounted 8x10 booth space for only $1,500 (normally $2,240). Ask about the GO TEXAN Pavilion. If you would just like to attend, register with this code for free admission: GoTx7. Admission prices go up to $45 on April 15th and $65 onsite. For more information, contact Chris Cobb at (512) 457-4194. What: Nursery Landscape Expo When: August 10-12 Where: Dallas Details: Discover the latest green industry products and gain a new perspective as 11

you meet face-to-face with thousands of industry experts. Share new ideas by participating in over 32 education breakout sessions and two notable keynote presentations. This is where unique products are found, great ideas are born and creativity and innovation unite. For more information, click here. What: China Outbound Trade Mission When: August 13-18 Where: Shanghai, Ningbo and Guangzhou Details: This outbound trade mission will be a great opportunity to immerse into the Chinese agricultural market. The fee encompasses many benefits: foreign market briefing, one-on-one meetings with buyers, retail store tours, in-country transportation, interpreter services and sample shipping. Suitable products include, but are not limited to: grocery and canned goods, wine/beer, non-alcoholic beverages, dried fruits/ nuts, baking mixes and ingredients, dairy products, snack foods, baby foods, breakfast cereals and ready-to-eat foods. Registration deadline is May 5. For more information, contact Carlos Guerrero at (512) 463-6507. What: Colombia Outbound Trade Mission When: August 28-30 Where: Bogota, Colombia Details: Colombia is one of the best agricultural markets for U.S. exporters. Suitable products include, but are not limited to: seafood, pet food, grocery and convenience, confectionary and processed fruit, dairy and dairy products. 12

Registration deadline is June 16. For more information, contact Carlos Guerrero at (512) 463-6507. What: ABASTUR When: August 29 - September 1 Where: Mexico City Details: ABASTUR is known as the oneand-only meeting point in Latin America for companies in the hospitality industry. The vast majority of buyers (90 percent) at this tradeshow are Mexican hotels, restaurants and catering companies. Your registration fee includes a furnished booth with lockable cabinet, front counter and shelves, interpreter services (if requested in advance) and up to 50 pounds of shipping from a consolidation point in the U.S. to the trade show via SUSTA’s freight forwarder. Registration deadline is June 23. For more information, contact Carlos Guerrero at (512) 463-6507. What: Canadian Outbound Trade Mission When: September 6-7 Where: Toronto, Canada Details: The main center for business and finance in Canada, Toronto’s food market is a very attractive option for U.S. suppliers. The deadline to register is July 7. SUSTA registered companies will have the chance to meet with select Canadian buyers through one-on-one meetings. Suitable products include, but are not limited to: frozen fruits & vegetables, soft drinks, rice and grains, breakfast foods, condiments, snack foods, jams, jellies and preserves. For more information, contact Carlos Guerrero at (512) 463-6507.

What: Fine Foods Australia When: September 11-14 Where: Sydney, Australia Details: Sydney will host the 33rd edition of Fine Food Australia, one of the most attended and renowned tradeshows in the Australasian region. Suitable products include, but are not limited to: frozen foods, herbs & spices, beverages, condiments, ethnic foods, organic products, healthy snack foods and glutenfree products. Registration deadline is June 9. For more information, contact Carlos Guerrero at (512) 463-6507. What: ANUGA When: October 7-11 Where: Cologne, Germany Details: Every two years Cologne hosts ANUGA, one of the most attended and cosmopolitan trade shows in the world. In 2015, approximately 160,000 visitors from 192 countries attended the event. This show is a great platform for international business, with 68 percent of past visitors being foreign. SUSTA’s pavilion is located within the Fine Food section. This show offers unparalleled business opportunities for both visitors and exhibitors. Best prospects include, but are not limited to: convenience and snack foods, ingredients, fruit and tree nuts, seasonings and sauces, frozen foods, natural / health / organic, beverages, meat and poultry. The deadline to register is April 15. For more information, contact Carlos Guerrero at (512) 463-6507.

What: Hong Kong Wine and Spirits When: November 9-11 Where: Hong Kong, China Details: Ever since China eliminated its tariff on wine in 2008, wine imports have been on the rise and rapidly growing. Hong Kong’s tourism and hospitality industries are the main consumers of wine and spirits. In 2015, the fair invited 20,394 buyers from 75 countries. Suitable products include, but are not limited to: wine and distilled spirits (for example: still red and white wines, whiskey, brandy and cognac). The deadline to register is September 1. For more information, contact Carlos Guerrero at (512) 463-6507. What: PLMA Show When: November 12-14 Where: Chicago Details: This event is organized by the Private Label Manufacturers Association (PLMA) and has linked retailers and suppliers for over 30 years. Fee includes a 10x10 booth space and SUSTA booth signage. Not included is the PLMA membership fee (cost is $1,000). Registration deadline is June 23. For more information, contact Carlos Guerrero at (512) 463-6507.


For a complete list of discounted international events, please follow this link. 13



H-E-B Launches its Fourth Annual Primo Picks Quest for Texas Best Contest GO TEXAN members and retail giant H-E-B just launched its fourth annual Primo Picks Quest for Texas Best contest. Each of the three previous years has seen GO TEXAN members place in three of the four top spots, so help us keep winning and enter your finished product this month! For more information, go to heb.com/quest or contact Jami McCool at (210) 708-1713. 15


Food Safety Modernization Act (FSMA): Produce Safety Rule The purpose of the Food Safety Modernization Act (FSMA) is to shift food safety regulations toward a system designed to prevent food contamination. Prior to FSMA, food safety efforts were focused on responding to contaminants after they had been discovered in the U.S. food supply. FSMA was a law enacted on Jan. 4, 2011, that authorizes the U.S. Food and Drug Administration (FDA) to take a preventative approach to food safety. The law does so by incorporating new enforcement actions that are designed to achieve higher rates of compliance with preventative safety standards. FSMA also gives the FDA the tools it needs to hold imported foods to the same standards as domestic foods. The Texas Department of Agriculture (TDA) is working with FDA through a cooperative agreement to advance efforts for a nationally integrated food safety system. This will occur through the planning, establishment and/or enhancement of State and Territory Produce Safety Programs that encourage the safe production of fresh fruits and vegetables. Additionally, TDA will work to promote understanding and compliance with the requirements of FDA’s “Standards for the Growing, Harvesting, Packing and Holding of Produce for Human Consumption” (commonly referred to as the Produce Safety Rule). TDA will create the necessary infrastructure and conduct grower outreach, education and inspections based on FSMA. In order to build this produce safety program, TDA must first build a complete list of produce growers. Visit www.texasagriculture.gov and click on “Regulatory Programs,” scroll down to Food Safety Modernization Act to complete the Farm Inventory Survey. For any additional questions, email us at ProduceSafety@ TexasAgriculture.gov. The future of the Texas produce industry begins with you, because Texas Agriculture Matters! 17

Members in the News

Chef Gorji and his Canary by Gorji restuarant was spotlighted on WFAA. ELM Restaurant Group, the GO TEXAN members that represent 24 Diner, Easy Tiger, Italic and Irene’s, were highlighted on Eater Austin. about its new Cookbook plans at the Austin Central Library. (See an artist’s rendering of the building at right).


Fairfield, Texas, was featured in Texas Farm & Home Magazine. Our GO TEXAN shrimp program was spotlighted on the Port Arthur News.

Janktified Goodness was highlighted in the Mid-Valley Town Crier.

Peach Creek Vineyards was featured in the Navatosa Examiner.

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New/Renewed Members 44 Farms Houston

Blanco Valley Farms Schertz

Desert Creek Honey Mckinney

8fd Designs Dallas

Bovine Elite College Station

Don’s Smokehouse Howe

A-7 Leather Houston

Brookshire Brothers Lufkin

Acadian Crossing Logistics San Antonio

Bubba’s Bar-B-Q Rub Staples

Downtown Bryan Association Bryan

Accent Outdoors Spring

Buchanan’s Native Plants Houston

Adams Flavors Foods and Ingredients Gonzales

Buddysbonz Boerne

City of Elgin Elgin

Burton Chamber of Commerce Burton

Florentina’s SA Co. San Antonio

Artistic Creations By Heidy San Antonio Austwell Aqua Farm Austwell B Pop! Houston Bags and Brews Bulverde Richard Barrett Produce Company Muleshoe

Caferros San Antonio Calico Creations San Antonio Castro Cheese Co. Houston Concho Valley Farmers Market San Angelo

Bellville Meat Market Bellville

Coppell Farmers Market Coppell

Berdoll Pecan Candy and Gift Co. Cedar Creek

Creations by Jeanna San Antonio

Big Creek Farms Shepherd Bishop Arts Winery Dallas 20

DR DELICACY Houston El Matador Foods Baytown

From Scratch Farm Boerne Full of Bull BBQ Sauce Austin Fused Glassworks Haslet Granel Houston Grateful Dane Distilling Company Houston The Great San Saba River Pecan Co. San Saba

Crockett Farms Harlingen

Green Valley Food Corp. Dallas

Delta Millworks Austin

Greer Farm Daingerfield

The Ground Up Houston

Latte Da Dairy Flower Mound

C. H. Guenther and Son, Inc. San Antonio

Lauren’s Garden Mix Austin

Hazelwoods Foods Washougal Christiane Henriet San Antonio HH Country Store Houston Hometown Roots Spring Hugelland Feed Llano Ideal Poultry Breeding Farms Cameron Jaime’s Foods Austin JB Produce Corpus Christi Jimmy O’s Texas Marinades Bergheim Jojo’s Sweet Treats Van Alstyne Josie’s Foods Lewisville Kenz Henz Santa Fe Kiolbassa Provision Company San Antonio La Brisa Ice Cream Houston

L’dor V’dor Confections Terrell Lindley’s Bakery Amarillo Live Oak Brewing Del Valle

National Champion Farms Austin National Mounted Warfare Foundation Killeen Natives of Texas Kerrville Nature’s Herb Farm San Antonio

Lone Star Baskets Pflugerville

Nocona Chamber of Commerce Nocona

Lone Star Citrus Growers Mission

Nolan Herefords Gilmer

Lone Star Rose Nursery Lindale

Olathe Boot Co. Mercedes

City of Madisonville Madisonville

Owl Shack Nacogdoches

Madisonville Sidewalk Cattlemen’s Association Madisonville

Pa Belle Austin

Market and Trade Days Burton McLellan Botanicals Watsonville Mickey’s Mustard Granbury Mid Valley Ag La Feria Mikaila’s Bee Sweet Lemonade Austin Mireles Ice SA San Antonio Music of the Spheres Austin

Peggy’s Cakes Lozano Pet Wants Big D Dallas Pierce Sales Henrietta Pollok’s Market Falls City Prukop Farms Premont Pure Element Water Dumas Qualitas Health Houston


New/Renewed Members The Red Brick Tavern Conroe

Taco Taco Cafe San Antonio

Reese Technology Center Lubbock

Tatum Economic Development Corporation Tatum

Renfro Foods New York

Tea and Coffee America Beaumont

V8 Ranch Wharton

Rentsch Brewery Georgetown

Texas and Southwestern Cattle Raisers Association Fort Worth

The Vineyard at Florence Florence

Resaca Grove Farm Brownsville Revolver Brewing Granbury Rohan Meadery La Grange Rustlin Rob’s Texas Gourmet Foods Fredericksburg Scorpion Gourmet Hot Sauce Arlington Serenity Soapworks Tuscola Skoruppa Beefmasters George West Sogo Industries Houston The Stray Grape Urban Winery San Antonio Sway Water Austin Swift Beef Company Cactus 22

Texas Best Proteins Santo Texas Hills Vineyard Johnson City

Unique Landscaping Design and Construction Colleyville Uprooted Gardens San Antonio

Waco Bottling Co. Farmington Western Grillers Hughes Springs

Whiz Q Stone Texas Ranger Day in Burton Fort Worth Burton Wild Acre Texas Star Nut and Food Co. Brewing Company Boerne Fort Worth Texas Toffee Queen Heath

Windmill Ridge Soap Kaufman

Texas Wine Maps Canyon Lake

Wondercide Austin

Thomas Turfgrass Wharton

Your Farmer 2 U Elgin

Tom & Bingo’s BBQ Lubbock Triple J Organics Mission Tru Balance Water Houston Tuttle’s Grocery and Market Woodsboro Twinstar Bakery Missouri City


Your free classified ad section to advertise your service/product to other members. In search of a service or product that a GO TEXAN member already provides? Find it by networking here. If you have something to list here, email the info (50 words or less) to us, and we’ll include it here in the next infoletter.

Post #2 Quality Brand Promotions: Save money by sharing the cost of a retail sampling session by partnering with other GO TEXAN food and beverage members for joint samplings. Do you make a food or beverage? Would you like your product sampled with twice the customer appeal and at a reduced cost to you? Contact Post #1 Quality Brand Promotions and City of Nacogdoches: we’ll help connect you with other We are excited to announce the interested members, to set up official launch of the new City of the sampling events. They cover Nacogdoches podcast, NacChat. every single city in Texas, with Hosted by Communications/Main well-screened ambassadors, to do Street Director, Amy Mehaffey, the sampling for you and spread NacChat is a pre-recorded series awareness of your brand. For more which features a new guest every information, Contact Thomas A. show. These guests discuss a variety Simon at (512) 491-7911. of topics, including debunking rumors, addressing city related Post #3 issues, announcing new projects, U.S. Dept. of Agriculture (USDA) or telling stories of their favorite Attention all GO TEXAN producers: experiences. Each episode of USDA is seeking comments on a NacChat is now available to proposal for a new industry-funded download on iTunes, or can be research and promotion program. accessed on SoundCloud.com. Click here to learn more.

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SPOT THE GO TEXAN MARK CHALLENGE Want a fun way to share the best of Texas with the world? It’s easy! GO TEXAN uses social media tools like Facebook, Instagram and Twitter to post GO TEXAN events, share member news and increase awareness of the wide variety of products grown and made right here in the Lone Star State.


Challenge: If you spot the GO TEXAN mark, let us know. Send us a picture of the mark on a product, sign or printed materials, and tell us where you saw it. Be sure to use the GO TEXAN hashtag (#GOTEXAN) when you post, so we can easily share your message, or send us an email.

MEET YOUR FIELD REPRESENTATIVES Trade and Business Development Regions

Trade and Business Development Regions

1. Rob Barthen 7. Jami McCool 1. Rob Barthen 7. Jami McCool 2. Matt Williams 8. Nelda Barrera 2. Matt Williams Barrera 3. David Kercheval 8. Nelda Eggemeyer 9. Chandra 3. David Kercheval Chandra Eggemeyer 9. 4. Darrell Dean Bobo 10. Michelle 5. Manuel Martinez 10. Michelle Faulkenberry 11. CarolBobo 4. Darrell Dean Kristin Lambrecht11. Carol Faulkenberry 5. Manuel 6. Martinez [Russ Robertson – Director] 6. Kristin Lambrecht

Mouse over their photos to see which region each Field Representative serves, and click on their photo to send them an email.



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GO TEXAN Round-Up - March Infoletter  

Exclusive publication for GO TEXAN members, with the latest news, events and opportunities.

GO TEXAN Round-Up - March Infoletter  

Exclusive publication for GO TEXAN members, with the latest news, events and opportunities.

Profile for gotexan