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hile it’s not officially summer until June 21, here in Texas, it has felt like summer for quite a while already.

With the days getting longer and the kids out of school, it’s a great time to get out and enjoy this great state of ours. You might have to wait until the sun goes down and it cools off a bit, but Texas has plenty to offer — from pools, lakes, rivers and streams — there are plenty of ways to cool off. 2

Our state parks are open and full of opportunities to enjoy our great outdoors. Several Texas wineries are open for tours of vineyards and the wine-making process. There’s plenty of pick-your-own farms that offer fun for the whole family. If you’re looking for other ideas, check out our Texas Events calendar at gotexan.org. We are thrilled to have the opportunity to promote the excellence and entrepreneurial spirit of our GO TEXAN members. From the finest in Texas food, wine and restaurants to communities and products, each issue of this electronic magazine is geared towards helping you stay up-to-date with helpful information regarding news, events and opportunities that might assist your company. This month, we are delighted to shine a spotlight on Sabrosos Salsas. They grow many of the ingredients used in their delicious salsas and source whatever else they can’t grow in their yard from

other parts of Texas. It’s another great woman-owned business success story that shows that you can’t beat the strength, wisdom and entrepreneurial spirit of our Texas ladies. Go ladies, GO TEXAN! Please take a look at all the other information on events and opportunities inside this issue that will help you promote and expand your business. If there are any other ways we can serve you through our GO TEXAN program, please don’t hesitate to contact our great staff. We’re all in this together, and we want nothing more than to promote the products, culture and communities that call Texas home. I hope you enjoy this issue of the GO TEXAN Round-Up infoletter. Remember friends, Texas agriculture matters!







ike many Texas food companies, the Sabrosos Salsas story started in the kitchen. Sandy Maloney was simply cooking up a batch of her family salsa verde recipe. As was usual, it was going to be used for her enchiladas, but her son had other ideas. He took all of the salsa and some chips to feed his friends. Just like that, it was gone. This happened more than once and finally Sandy got the message: Everyone needs to have some of her salsa in their pantry. 5

It was in that moment that the great salsa theft turned into the creation of a new Texas business. Sandy and her son, Kris, knew they had a daunting task ahead of them, yet they had a vision that kept getting them up in the morning. That vision was to change the world’s view of salsa. In their household, salsa was never just a frivolous side. The salsa is what made their dishes taste great.

happen to make great salsas. We did not invent salsas, but we perfected it through the art of salsa crafting.”

It wasn’t long before loyal customers were coming back and sharing recipes of dishes they made with Sabrosos Salsas.

“We believe that when you lose the personal touch of salsas, you lose the flavor and spirit of salsa,” Maloney said. “Handcrafting allows us to insure that every batch we make has the same flavor as the last.”

“We believe in thinking differently,” Maloney said. ”In everything we do, we believe in challenging existing views of salsas. The way we challenge existing views is by making our salsas with quality ingredients, versatility and great value. With our passion for great flavor, we 6

This idea of handcrafting in small batches is what sets Sabrosos Salsas (Spanish for “tasty” or “delicious” salsa) apart. Instead of producing salsa on a mass production scale, they aim to keep the personal touch.

The types of salsa they make are obviously influenced by the ingredients used in each. Sabrosos Salsas have green salsas (Salsa Verde), which are made with tomatillos as the

Sandy and Kris Maloney with Jody Hall, H-E-B Director of Sourcing, at the Quest for Texas Best Finale.


base. Their red salsas — Salsa Norte, Roja and En Fuego — are made with red tomatoes as the base. What makes the salsas truly unique is blending the flavors of herbs, spices and peppers. “There are are lots of edgy salsas that are becoming increasingly popular that use


fruits and other unexpected ingredients,” Maloney said. “We are purists when it comes to salsa. Although we do make a raspberry salsa with ghost peppers that is truly amazing, we try not to stray from the origin of salsas.” Having a unique and handcrafted flavor for their

salsas, this small company faces many challenges in a salsa-saturated retail market. Maloney is aware of this challenge and uses as many sampling opportunities as possible so customers can taste the difference for themselves. “Most of the salsas and sauces on the retail shelf taste the

same, which makes people gravitate towards the $2.50 jar of Tostitos salsa,” she said. “Our biggest challenge is getting into stores and showing our customers that we’re not like the rest. Our only remedy is to sample as much as we can at the grocery stores and keep a strong presence at events around Texas.”



Sabrosos Salsas is a very proud GO TEXAN member. They enjoy the many big opportunities like sampling at the State Fair of Texas that are made available to GO TEXAN members.

moruga scorpions and others. They have planted a big garden in their side and back yard at home, which is assigned for their peppers, as well as their newest venture — growing their own tomatillos.

Maloney is also excited to point out that they grow their own peppers right here in the Lone Star State — from jalapenos, serranos, Buht Jolokia (Ghost),

“It is our dream to invest in land to eventually grow all of the vegetables and spices to make our salsas,” Maloney said. “Sometimes the local market

does not have certain spices, “Salsas have a good portion like cilantro, which is one of our of fresh veggies when served main ingredients.” with something else, they make whatever it’s added to taste Another dream of theirs is better, and it’s gluten-free and to have their salsas accepted low in sodium.” as part of the diet of school children all over Texas. They If Sabrosos Salsas keeps up the have registered with the Farm good work, it won’t be long until Fresh Network at the Texas they make yet another one of Department of Agriculture and their dreams come true. For are working on presenting this more information, visit their idea for school lunches. website. 11

Mark Your Calendar Events & Opportunities for GO TEXAN members What: TRA Marketplace When: July 9-10 Where: Dallas Details: The Southwest’s largest gathering place for restaurant industry movers, shakers and bakers. GO TEXAN members get an exclusive discounted 8x10 booth space for only $1,500 (normally $2,240). Ask about the GO TEXAN Pavilion. If you would just like to attend, register with this code for free admission: GoTx7. Admission price is $65 onsite. For more information, contact Chris Cobb at (512) 457-4194.

agricultural markets for U.S. exporters. Suitable products include, but are not limited to: seafood, pet food, grocery and convenience, confectionary and processed fruit, dairy and dairy products. Registration deadline is June 16. For more information, contact Carlos Guerrero at (512) 463-6507.

What: ABASTUR When: Aug. 29 - Sept. 1 Where: Mexico City Details: ABASTUR is known as the oneand-only meeting point in Latin America for companies in the hospitality industry. What: Nursery Landscape Expo The vast majority of buyers (90 percent) When: Aug. 10-12 at this tradeshow are Mexican hotels, Where: Dallas restaurants and catering companies. Your Details: Discover the latest green industry registration fee includes a furnished booth products and gain a new perspective as with lockable cabinet, front counter and you meet face-to-face with thousands shelves, interpreter services (if requested of industry experts. Share new ideas in advance) and up to 50 pounds of by participating in over 32 education shipping from a consolidation point in the breakout sessions and two notable U.S. to the trade show via SUSTA’s freight keynote presentations. This is where forwarder. Registration deadline is June unique products are found, great ideas are 23. For more information, contact Carlos born and creativity and innovation unite. Guerrero at (512) 463-6507. For more information, click here. What: Canadian Outbound Trade Mission What: Colombia Outbound Trade Mission When: Sept. 6-7 When: Aug. 28-30 Where: Toronto, Canada Where: Bogota, Colombia Details: This outbound trade mission will Details: Colombia is one of the best take place in Toronto; a province home 12 12

to approximately 44 percent of Canada’s population. There is a great degree of ethnic diversity in this city, expanding the spectrum of consumer tastes and consumption habits and creating niche markets – especially for ethnic foods. Toronto is the main center for business and finance in Canada, therefore Toronto’s food market is a very attractive option for U.S. suppliers. The deadline to register is July 7. SUSTA registered companies will have the chance to meet with select Canadian buyers through one-on-one meetings. Suitable products include, but are not limited to: frozen fruits and vegetables, snack foods, soft drinks, rice and grains, breakfast foods, condiments, jams, jellies and preserves. For more information, contact Carlos Guerrero at (512) 463-6507. What: 9th Annual Food, Wine & Brew Fest When: Sept. 9, 2-10 p.m. Where: Harker Heights Details: This popular event has vendor opportunities for food, beer, wine, spirits and art. Ask about a special discount for GO TEXAN members! With 5,000 in attendance last year, this promises to be another great event with live music, culinary chefs, food, artists, craft beer, Texas wine and wine classes. For more information, contact Gina Pence at (254) 699-4999. What: The Ultimate Women’s Expo When: Sept. 9-10 and Sept. 30 - Oct. 1 Where: Dallas, San Antonio Details: This Expo provides the perfect venue to sell, market and promote to tens

of thousands of active and enthusiastic women who are all searching for great resources designed to transform their home environment. Standard inline booths are $950 in San Antonio and $1,150 in Dallas. Premier corner locations offering access on two sides are $1,250 in San Antonio and $1,450 in Dallas. When you sign up for two shows, you will receive a $150 discount off your booth package. For more information, contact Tina Matteri at (866) 618-3434 ext. 416. What: Fine Foods Australia When: Sept. 11-14 Where: Sydney, Australia Details: Australia is an appealing market for U.S. exporters. It offers few barriers to entry. Fortunately for SUSTA region companies, consumer-oriented foods and ingredients for further processing dominate Australia’s import market for foodstuffs. Sydney will host the 33rd edition of Fine Food Australia, one of the most attended and renowned tradeshows in the Australasian region. In 2015, a total of 19,682 visitors and 938 exhibitors from over 49 countries attended the show. Attending Fine Food Australia is the most cost effective way to establish potential business relations in Australia given the country’s vast size and high costs of domestic flights. Suitable products include, but are not limited to: frozen foods, herbs and spices, beverages, condiments, ethnic foods, organic products, healthy snack foods and glutenfree products. Registration deadline is June 9. For more information, contact Carlos Guerrero at (512) 463-6507. 13

What: Tap Into Downtown Odessa When: Sept. 30 Where: Odessa Details: This 2nd annual craft beer and wine festival will feature live jazz and acoustic music, food trucks and more. To sign-up as a winery, fill out the winery participation form here and return by Friday, June 30. For more information, contact Haley Howey at (432) 335-4683. What: Hong Kong Wine and Spirits When: Nov. 9-11 Where: Hong Kong, China Details: Ever since China eliminated its tariff on wine in 2008, wine imports have been on the rise and rapidly growing. Hong Kong’s tourism and hospitality industries are the main consumers of wine and spirits. In addition, nearby neighbors such as Macau also offer an excellent opportunity, considering that Hong Kong is a major transshipping center. In 2015, the fair invited 20,394 buyers from 75 countries. Suitable products include, but are not limited to: wine and distilled spirits (for example, still red and white wines, whiskey, brandy and cognac). The deadline to register is September 1. For more information, contact Carlos Guerrero at (512) 463-6507. What: Brazil Inbound Trade Mission When: Nov. 11-13 Where: Chicago, Illinois, Atlanta, Georgia Details: Brazil is one of the leading economies in Latin America and the seventh largest in the world. Brazilians are

changing their tastes and consumption habits for new products, making the Brazilian food market an interesting option for U.S. exporters. The Brazilian market for consumer-oriented food products is very promising and fortunately it has been less affected than other sectors of the Brazilian economy. This trade mission offers SUSTA companies the opportunity to meet one-on-one with key buyers from Brazil in either Chicago (11/11) or Atlanta (11/13). Suitable products include gourmet products, condiments and sauces, grains and cereals, olive oils, snack foods, health food products, fruit and vegetable juices, frozen meals, confectionary products and pet foods. The deadline to register is September 15. For more information, contact Carlos Guerrero at (512) 463-6507. What: PLMA Show When: Nov. 12-14 Where: Chicago, Illinois Details: This event organized by the Private Label Manufacturers Association (PLMA) has linked retailers and suppliers for over 30 years. This market segment has great sales potential for SUSTA region companies. Best prospects include but are not limited to: gluten-free, GMO-free, beverages, ethnic foods, snack foods, nuts, condiments, seasonings and sauces, organic products, specialty meats and dairy products. The deadline to register is August 18. For more information, contact Carlos Guerrero at (512) 463-6507.

For a complete list of discounted international events, please follow this link. 14

Read the Latest on GO TEXAN Check out our free online e-zine, Go Local. GO TEXAN. GO TEXAN Round-Up GO TEXAN MEMBER NEWS AND OPPORTUNITIES




Hand-Crafted Excellence










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TDA’S GO TEXAN PAVILION AT THE STATE FAIR OF TEXAS The 2017 State Fair of Texas will be here before we know it! We hope you’ll plan to head to Dallas Sept. 29 through Oct. 22 for the State Fair, and join us as we promote the best in Texas through GO TEXAN. We are currently accepting applications for the GO TEXAN General Store in the GO TEXAN Pavilion. The one-of-a-kind GO TEXAN General Store boasts the largest collection of Texas-made food and gifts on the fairgrounds. Promoting your company in the GO TEXAN General Store and sampling your product is a great opportunity to shine in an all-Texas product setting. Visit GOTEXAN.org or email TXStateFair@TexasAgriculture.gov for more information. 16 16

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New/Renewed Members 259 Brantley’s Bistro Boerne

Broken Arrow Ranch Ingram

Diamond A Ranch Dime Box

A & J Produce Alpine

Dixondale Farms Carrizo Springs

Acqua Organics Ozona

Buc-ees Lake Jackson Buffalo Bayou Distilleries Houston

Amalfi Ristorante Houston

Bugtussle Burn Arlington

Aqua Custom Label Bottling Cedar Creek

Carmie’s Kitchen Wylie

Atkinson Candy Company Lufkin

Dziuk’s Meat Market Castroville Eastland Chamber of Commerce Eastland

Caviness Beef Packers Amarillo

Emporium Packaging and Spice Company Temple

Chilesquiles Foods The Woodlands

Evil Cowboy Hot Sauce Richardson

Cita’s Salsa Dallas

Fain’s Honey Llano

City Market Burleson Burleson

Featherland Egg Farms Marion

Bending Branch Winery Comfort

Cooper’s Meat Market San Antonio

Fiesta Winery Lometa

Blooming Colors Nursery and Landscape Grapevine

Cooseman’s Houston Houston

Forgotten Creek Farms Lufkin

Copan Trade Tomball

Francois Louis Waxahachie

Corpus Christi Produce Co. Corpus Christi

Fredonia Brewery Nacogdoches

County Line Farms Hereford

Georgetown Farmers Market Thrall

Basia’s Pickles Hutto Bastrop 1832 Farmers Market Smithville Beefmaster Breeders United San Antonio

Blue Bell Creameries Brenham Blue Island Coffee Dallas Bo-Jangles Exclusively for Dogs San Antonio Bragg Pecans Hondo Brawley’s Foods Bryan


Casey Beefmasters Albany

Doug Nelson Food Products Beaumont

Couple of Cooks Snacks Needville Davids Nursery Mineral Wells Deanan Gourmet Popcorn Wylie

Gilbert Pecan Co. Santo Green Grocer Dallas Grumps Granbury

Gwickles Pickles Daingerfield

Lone Star Bee Company Houston

Happy Tomato Fresh Foods Fort Worth

Lubbock Economic Development Alliance Lubbock

Hardcore Carnivore Austin Harker Heights Chamber of Commerce Harker Heights Hill Country Food Works Austin Hill Country Pottery Comfort Hillsboro Chamber of Commerce Hillsboro in.gredients Austin Independence Coffee Co. Brenham Joss Growers Georgetown Justice Label Distillery Odem Kelle B Designs Lubbock Kelley’s Honey Farm Fort Worth Koch Ranches San Antonio Levelland Chamber of Commerce Levelland

Maceo Spice and Import Company Galveston Market Square Farmers Market Paris Martinez Food Company Austin McAdams Floral Victoria Mexfresh Produce Edinburg Monterey Mushrooms Madisonville Mosquito Steve Dallas

Poppin Pleasures Gourmet Popcorn Georgetown Precious Memories Florist Temple Rapunzel’s Potion The Woodlands Reyes Seafood Products Port Isabel Rich Products Corporation Buffalo Ricos Products Company San Antonio Rinda’s Peanut Patties Graham River’s End Nursery Los Fresnos Rollins Vine 2 Wine V ineyards and Winery Winnie

Round Rock Mount Pleasant Titus County Farmers Market Thrall Chamber of Commerce Mount Pleasant Roy Kevin Johnson Barbecue Sauce Natural Living Fort Stockton Organic Co-Op League City Russells Pecans and Fine Candies O B Macaroni Waco Fort Worth Omaha Chamber of Commerce Omaha Paseo Del Rio College Station

Llano Estacado Winery Colleyville

Pecan Shed Wichita Falls

Lone Hen Winery College Station

Platinum Pet Foods Brownwood

Salsa El Gallo Factory Weslaco Santa Rosa Ranch Crockett Scott Family Farms Anderson Shallowater Bridgeport


New/Renewed Members Simplyfresco San Antonio

Susan’s Soaps and More Scurry

Val Paraiso Farms Como

Slovacek Sausage Snook

The Tasting Room Cafe Laredo

Victoria’s Candied Peppers Hurst

Soapzees San Antonio

Texas Beef Council Austin

Warpig BBQ Houston

The Spicewood Food Company Spicewood

Texas Certified Farmers Market Corporation Lubbock

Weiss Enterprises Dallas

Spiral Horn Ranch Rochelle

Texas Choice Lewisville

Stillwaters Farm Van Alstyne

Texas Country Farmers Market Lubbock

Strong Sugar Stopper Mansfield Sun City Farmers Market Thrall

Two Old Farts Carrollton

West Texas Fire Cans El Paso White Rock Granola Dallas Womack Nursery Company De Leon



Managed by the Texas Department of Agriculture, the STAR Fund was created to collect private donations from individuals and businesses to help Texas farmers and ranchers affected by natural disasters. It is a helping hand, not a handout. If you or your company would like to make a tax-deductible donation to the STAR Fund, please contact TDA today. The need is always great.

DONATE NOW texasagriculture.gov 20

GO TEXAN STORY TELLERS: TELL US YOUR STORY! We are so proud of you — our GO TEXAN members. Your determination and grit are inspiring, and we want to continue to share and reflect the greatness that you embody. Each one of you has a unique story, and we’ve created a short little survey that asks you some questions, simply prompting you to tell your story in your own words. We’ll also ask for a photo or two. Most of our stories are in a written article format, but we also welcome video interviews. Click here to get the story started! 21

Members in the News

Cabernet Grill was highlighted in Senior Resource Guide.


Congrats to Fischer & Wieser just won two SOFI Awards from the Specialty Food Association for their Cherry Balsamic Preserves and Dr. Foo’s Bali BBQ Sauce.

The GO TEXAN Texas Gulf shrimp program was mentioned in The Port Arthur News.


Frontier Meats was featured on MyHighPlains.com.

The GO TEXAN Certified Retirement Community of Van Alstyne was highlighted in Senior Resource Guide. 24


Your free classified ad section to advertise your service/product to other members. In search of a service or product that a GO TEXAN member already provides? Find it by networking here. If you have something to list here, email the info (50 words or less) to us, and we’ll include it here in the next infoletter.

Post #2 Quality Brand Promotions: Save money by sharing the cost of a retail sampling session by partnering with other GO TEXAN food and beverage members for joint samplings. Do you make a food or beverage? Would you like your product sampled with twice the customer appeal and at a reduced cost to you? Contact Post #1 Quality Brand Promotions and U.S. Dept. of Agriculture (USDA): we’ll help connect you with other America’s farmers and ranchers interested members, to set up will soon have the opportunity to the sampling events. They cover strongly represent agriculture in every single city in Texas, with their communities and industry well-screened ambassadors, to do by taking part in the 2017 Census the sampling for you and spread of Agriculture. Conducted every awareness of your brand. For more five years by the U.S. Department information, Contact Thomas A. of Agriculture’s (USDA) National Simon at (512) 491-7911. Agricultural Statistics Service (NASS), the census, to be mailed at Post #3 the end of this year, is a complete U.S. Dept. of Agriculture (USDA) count of all U.S. farms, ranches, Attention all GO TEXAN producers: and those who operate them. So, USDA is seeking comments on a when you get the census in the proposal for a new industry-funded mail, please fill it out and send it in! research and promotion program. Your fellow farmers depend on it. Click here to learn more.

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SPOT THE GO TEXAN MARK CHALLENGE Want a fun way to share the best of Texas with the world? It’s easy! GO TEXAN uses social media tools like Facebook, Instagram and Twitter to post GO TEXAN events, share member news and increase awareness of the wide variety of products grown and made right here in the Lone Star State.


Challenge: If you spot the GO TEXAN mark, let us know. Send us a picture of the mark on a product, sign or printed materials, and tell us where you saw it. Be sure to use the GO TEXAN hashtag (#GOTEXAN) when you post, so we can easily share your message, or send us an email.

MEET YOUR FIELD REPRESENTATIVES Trade and Business Development Regions

Trade and Business Development Regions

1. Rob Barthen 7. Jami McCool 1. Rob Barthen 7. Jami McCool 2. Matt Williams 8. Nelda Barrera 2. Matt Williams Barrera 3. David Kercheval 8. Nelda Eggemeyer 9. Chandra 3. David Kercheval Chandra Eggemeyer 9. 4. Darrell Dean Bobo 10. Michelle 5. Manuel Martinez 10. Michelle Faulkenberry 11. CarolBobo 4. Darrell Dean Kristin Lambrecht11. Carol Faulkenberry 5. Manuel 6. Martinez [Russ Robertson – Director] 6. Kristin Lambrecht

Mouse over their photos to see which region each Field Representative serves, and click on their photo to send them an email.


R E B M E M Y N O M I T TES ave the h s t i r i p s y r eek Distille abels, displaying the r C a c c e b e “All R n their l o p ate of m t s a t e s h t N f o A X n o E GO T promoti d n a t mers r u o s p n p o c u s w s ’ o y r h distille y way to s uccess of s a e n a h c u Texas. It’s s ry is invested in the s ther lle i o t s g i n d i t e r h o t p t p a u th sses and s e n i s u b i r g ndeavors. a e r i e h t Texas n i s azing ber m m a e e m n o N d A s X a GO TE N mark h A X E T O etail and G r e r h u t o g h n t i i v w a H tionships a l e r loyal r r u u o o r o n f o s i t g n n i e th not to m , s t n -made e s li a c x t e n T a r g u n i a t t r res joy suppo n e t a s also a i h t s m r a e r g m o o r t p s cu TEXAN O G r Texas e e h t Th o . s h t t i c u w d k pro to networ y t i ifferent n d u t f r o o s p s e p o n e t r a gre raise awa d n a s e s s e n agribusi exas.” T n i s e i r t s u ind n, —Steve Iso a Creek Distilleries cc CEO, Rebe

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GO TEXAN Round-Up infoletter - June edition  

Exclusive publication for GO TEXAN members,, with the Latest news, events and opportunities.

GO TEXAN Round-Up infoletter - June edition  

Exclusive publication for GO TEXAN members,, with the Latest news, events and opportunities.

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