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GO TEXAN Round-Up GO TEXAN MEMBER NEWS AND OPPORTUNITIES

AUGUST EDITION

MOTHER BEVERAGE: APPLE CIDER VINEGAR THAT TASTES GREAT TEXAS DEPARTMENT OF AGRICULTURE O COMMISSIONER SID MILLER


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WELCOME TO THE AUGUST EDITION OF THE GO TEXAN ROUND-UP INFOLETTER. As summer starts to wind down in Texas, it’s time to start getting excited about the State Fair of Texas – the biggest state fair in the nation. The good news is there is still time for GO TEXAN members to get involved. Be sure to check out page 8 and find out how you can be a part of our GO TEXAN Pioneer Brand General Store inside the GO TEXAN Pavilion, where you’ll find a large collection of some of the best products made right here in Texas. We are thrilled to have the opportunity to promote the excellence and entrepreneurial spirit of our GO TEXAN members. From the finest in Texas food, wine and restaurants to communities and products, each issue of this electronic magazine is geared towards helping you stay up-to-date with helpful information regarding news, events and opportunities that might assist your company.

a spotlight on Mother Beverage. It’s a tasty sparkling drink with all natural ingredients and no added sugar. Plus, it comes in many flavors. Please take a look at all the other information on events and opportunities in this issue — they’re geared towards helping you promote and expand your business. If there are any other ways we can serve you with our GO TEXAN program, please don’t hesitate to contact our great staff. We’re all in this together, and we want nothing more than to promote the products, culture and communities that call Texas home. I hope you enjoy this issue of the GO TEXAN Round-Up infoletter. Remember friends, Texas agriculture matters! Your servant,

In this issue, we are delighted to shine

Sid Miller is an eighth generation farmer and rancher and the 12th Commissioner of Agriculture for the great state of Texas. Commissioner Miller has devoted his life to the agriculture industry, and supporting Texas producers and the communities they call home. He is a businessman, rancher, community leader, former ag teacher and former school board member. Commissioner Miller is a rodeo cowboy and holds nine world championship titles. He is an honors graduate of Tarleton State University in Stephenville, where he received a Bachelor of Science in Vocational Agriculture Education. He can be reached at Sid.Miller@TexasAgriculture.gov. 3


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MOTHER BEVERAGE: APPLE CIDER VINEGAR THAT TASTES GREAT Husband and wife team Stephen and Allison Ellsworth created a beverage they loved so much that they knew they had to share it with others. The beverage was an apple cider vinegar (ACV) that they began drinking to help them detox and “reset� their bodies. They loved the way drinking ACV made them feel, but they were put off by the taste.

That sparked an idea, and the duo headed into their kitchen and started mixing different ingredients to create their own ACV beverage. Their first attempts tasted great, but they were still high in calories and sugar. They were finally able to create a beverage that preserved the health benefits of ACV, tasted great and was low in calories and sugar. They achieved this by infusing their 5


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ACV with natural fruit, rather than just adding juice to the vinegar. The infusion process takes 4 to 6 weeks and involves adding the actual fruit (like raspberries or strawberries) and getting out the natural flavors before removing the fruit. They named the company after the “mother of vinegar,” which is the name for the strands of living protein enzymes and beneficial bacteria that are considered to be the most beneficial aspect of ACV. Mother Beverage preserves the mother in all of their drinks, because they keep their ACV raw and unpasteurized. This part of ACV would get killed off during the pasteurization process and would simply remove the most beneficial part of the drink. Mother Beverage infuses their drinks with fresh organic ingredients, like blueberries, strawberries, raspberries and even rose petals. The young company was formed 8

in December 2015, but it has already grown in the Dallas and Southern California markets. They are currently in Whole Foods stores in the Dallas/ Fort Worth area and were crowned Best New Beverage in Santa Monica, California, by BevNET at the 2016 new beverage showdown. Mother Beverage continues to produce their drinks in their own facility in small batches to ensure the highest quality and care in each bottle. “Mother Beverage pairs well with almost anything,” Ellsworth said. “Customers tell us they love drinking one after a big meal, as it helps aid in digestion. They also tell us that they are using them as a low calorie, low sugar cocktail mixer. The options are endless.” Mother Beverage prides itself in being a GO TEXAN member, and building something with and for their family.


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According to the Ellsworths, other benefits of ACV include: • Boosting immunity • Helps to alkalize the body • Serves as a probiotic and prebiotic

The Ellsworths perform all the work for their small but growing company — from making the infusions, bottling the product, selling, demoing and office work, but they’re not complaining. They know that not having a giant corporation and brand recognition behind them means they have to work twice as hard.

• Contains healthy acids that can help detox and cleanse the body • Works as an anti-inflammatory • Helps support weight loss as an appetite suppressant • Stabilizes blood sugar levels

While Ellsworth created every flavor they offer and thus loves them all, as of late, she has been grabbing the Lime Ginger drink, which is one of their top sellers, and Raspberry Rose.

“We pride ourselves that Mother Beverage is a healthy alternative to some of the sugary beverages on the market,” Ellsworth said. “We “Mentioning that we are GO love that we can help Texans start TEXAN members is one of the first to think about making healthier things I say when we are sampling choices.” our product or trying to get into a store,” Ellsworth said. “Texans love For more information on Mother local products, and they support Beverage, click here. them.” 11


Mark Your Calendar Events & Opportunities for GO TEXAN members What: Nursery Landscape Expo When: Aug. 10-12 Where: Dallas Details: Discover the latest green industry products and gain a new perspective as you meet face-to-face with thousands of industry experts. Share new ideas by participating in over 32 education breakout sessions and two notable keynote presentations. This is where unique products are found, great ideas are born and creativity and innovation unite. For more information, click here. What: Exporting 101 Seminar When: Aug. 23 Where: Austin Details: Join TDA and SUSTA staff for a free half-day seminar (9 a.m. to noon) to learn the basics of exporting U.S. food and agriculture products. Hear from a network of speakers on how to export and more about SUSTA’s 50 percent reimbursement of international marketing expenses. The seminar will discuss USDA programs to double your international marketing budget, export readiness, how to connect with foreign distributors, foreign market research and assistance, how to finance and protect your international transactions and shipping across international borders. Registration ends 12 12

August 23. For more information, contact Carlos Guerrero at (512) 463-6507. What: 9th Annual Food, Wine & Brew Fest When: Sept. 9, 2-10 p.m. Where: Harker Heights Details: This popular event has vendor opportunities for food, beer, wine, spirits and art. Ask about a special discount for GO TEXAN members! With 5,000 in attendance last year, this promises to be another great event with live music, culinary chefs, food, artists, craft beer, Texas wine and wine classes. For more information, contact Gina Pence at (254) 699-4999. What: The Ultimate Women’s Expo When: Sept. 9-10 and Sept. 30 - Oct. 1 Where: Dallas, San Antonio Details: This Expo provides the perfect venue to sell, market and promote to tens of thousands of active and enthusiastic women who are all searching for great resources designed to transform their home environment. Standard inline booths are $950 in San Antonio and $1,150 in Dallas. Premier corner locations offering access on two sides are $1,250 in San Antonio and $1,450 in Dallas. When you sign up for two shows, you will receive a $150 discount off your booth package. For


more information, contact Tina Matteri at (866) 618-3434 ext. 416.

economic changes, India is experiencing a food purchasing renovation led by its urban, upper-middle class. These types of What: Americas Food and Beverage Show consumers are receptive to the introduction When: Sept. 25-26 of foreign cuisines. This outbound trade Where: Miami, Florida mission will visit Mumbai and New Delhi; Details: This event is the largest Americas the two commercial and financial capitals of focused food and beverage trade show India. This activity coincides with the most in the Western Hemisphere. The show’s opportune time window to introduce new goal is to assist companies in growing products into the Indian food market as the their market share and increasing two-way sale of high value food items peaks during trade within the U.S. and throughout the this period. Registration closes August Americas. It provides exhibiting companies 18. For more information, contact Carlos and visitors unparalleled opportunities Guerrero at (512) 463-6507. to discover new markets, creative new products, ideas and innovations. For more What: Brazil Inbound Trade Mission information, contact Carlos Guerrero at When: Nov. 11-13 (512) 463-6507. Where: Chicago, Illinois, Atlanta, Georgia Details: Brazil is one of the leading What: Tap Into Downtown Odessa economies in Latin America and the When: Sept. 30 seventh largest in the world. Brazilians are Where: Odessa changing their tastes and consumption Details: This 2nd annual craft beer habits for new products, making the and wine festival will feature live jazz Brazilian food market an interesting option and acoustic music, food trucks and for U.S. exporters. This trade mission offers more. To sign-up as a winery, fill out the SUSTA companies the opportunity to winery participation form here. For more meet one-on-one with key buyers from information, contact Haley Howey at (432) Brazil in either Chicago (11/11) or Atlanta 335-4683. (11/13). Suitable products include gourmet products, condiments and sauces, grains What: India Outbound Trade Mission and cereals, olive oils, snack foods, health When: Oct. 29 - Nov.3 food products, fruit and vegetable juices, Where: New Delhi & Mumbai frozen meals, confectionary products Details: As part of the BRICS, India is and pet foods. The deadline to register experiencing a period of growth and is September 15. For more information, expansion. As a result, changes are visible contact Carlos Guerrero at (512) 463-6507. in their food market. For example, imports of consumer-oriented food products have doubled since 2009, reaching a total of $3.89 billion USD. Aside from 13


What: PLMA Show When: Nov. 12-14 Where: Chicago, Illinois Details: This event organized by the Private Label Manufacturers Association (PLMA) has linked retailers and suppliers for over 30 years. There is a growing trend among consumers favoring private label goods, as these are considerably more accessible. Moreover, products listed as private label goods are seeing growth in both market share and units sold across various distribution channels such as drugstores and supermarkets. This market segment has great sales potential for SUSTA region companies. Best prospects include but are not limited to: glutenfree, GMO-free, beverages, ethnic foods, snack foods, nuts, condiments, seasonings and sauces, organic products, specialty meats and dairy products. The deadline to register is August 18. For more information, contact Carlos Guerrero at (512) 463-6507.

to broaden their culinary experiences and tastes by consuming more western food products. In 2016, 53,295 visitors attended Food and Hotel China from both China and overseas. Most of the visitors are decision makers within their respective industries, with 42 percent retailers, 23 percent importers and distributors and 18 percent belong to the hospitality sector. Registration ends August 11th. For more information, contact Carlos Guerrero at (512) 463-6507.

What: SIAL Middle East When: Dec. 12-14 Where: Abu Dhabi, United Arab Emirates Details: Countries that make up the Gulf Cooperation Council-4 (Kuwait, Qatar, UAE and Oman) have some of the highest GDPs per capita in the world, ranging from $28,800 in Oman to over $100,000 in Qatar. At the same time, these countries rely on imports to meet their food needs; these countries import about 90 percent of their food products. The UAE is the largest What: Food and Hotel China market for U.S. food products. Dubai and When: Nov. 14-16 Abu Dhabi (the capital city) host millions Where: Shanghai, China of tourists each year and both of these are Details: This is a great opportunity for home to various multinational corporations. SUSTA registered companies to exhibit This tradeshow is one of the fastest their products in the appealing and growing food, beverage and hospitality dynamic Chinese specialty food market. events in the region with close to 1,000 The following metrics demonstrate China’s exhibitors from more than 30 countries potential: China urbanizes more than and over 15,000 visitors. This tradeshow 20 million residents per year currently is a truly unique business opportunity to accounting for 750 million urban dwellers; engage with buyers and increase sales in a its middle class is expected to double from very appealing market. Registration closes 33 million to 62 million by 2020. At the September 15th. For more information, same time, Chinese consumers are seeking contact Carlos Guerrero at (512) 463-6507. For a complete list of discounted international events, please follow this link. 14


What: IPM Essen 2018 When: Jan. 23-26 Where: Essen, Germany Details: IPM Essen is the world’s leading trade fair covering the plant industry in its entirety — ranging from production, technology, floristry, garden features and point of sale. This event will host over 50,000 visitors, with 40 percent of them coming from outside of Germany, as well as over 1,500 exhibitors from 49 countries. No other trade event offers the opportunity to explore and showcase horticultural products in a market that serves as an entry into one of the most integrated regions in the world. European Union (EU) member states share a customs union (a single market in which goods can move freely), a common trade policy and a common agricultural policy. Thus IPM Essen offers the opportunity for SUSTA companies to establish business relations with key buyers in Germany as well as other countries within the EU. Certification of eligibility for 2018 events begins August 1, while registration for events opens August 15. For more information, contact Carlos Guerrero at (512) 463-6507. What: Gulfood 2018 When: Feb. 18-20 Where: Dubai, United Arab Emirates Details: As a result of harsh climate and limited water resources, the United Arab Emirates must import about 90 percent of their food and food needs. Further driven by an expanding population, high regional per capita incomes and a continuous influx of tourists and businessmen, the UAE provides a large market for agricultural

export. Exhibit with SUSTA at Gulfood, the largest food, drink, food service and hospitality show in the Middle East. In the past, almost 5,000 exhibitors from roughly 120 countries showcased their products, highlighting the international appeal of this particular trade show. Certification of eligibility for 2018 events begins August 1, while registration for events opens August 1. Spots fill up very quickly. For more information, contact Carlos Guerrero at (512) 463-6507. What: FOODEX Japan When: March 6-9 Where: Tokyo, Japan Details: Japan is one of the best food and drink markets in the world; the total value of the market is around $584.45 billion USD (combining food retail and food service sectors). In 2014, the U.S exported $13.9 billion USD worth of agricultural and fish products to Japan. Exhibit with SUSTA at FOODEX and be a part of the largest food and drink exhibition in Asia. This 4 day event brings together about 77,000 buyers in one of the best environments to conduct business. Aside from the number of Japanese buyers who will be attending this event, FOODEX is a great opportunity to enter the food and drink market of East Asia. Certification of eligibility for 2018 events begins August 1, while registration for events opens August 15. For more information, contact Carlos Guerrero at (512) 463-6507.

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PROMOTE YOUR PRODUCT AT THE STATE FAIR OF TEXAS The 2017 State Fair of Texas is just around the corner. We hope you’ll plan to head to Dallas Sept. 29 through Oct. 22 for the State Fair, and join us as we promote the best in Texas through GO TEXAN. The one-of-a-kind GO TEXAN Pioneer Brand General Store boasts the largest collection of Texasmade food and gifts on the fairgrounds. Promoting your company in the GO TEXAN Pioneer Brand General Store and sampling your product is a great opportunity to shine in an all-Texas product setting. We are currently accepting applications for the GO TEXAN Pioneer Brand General Store in the GO TEXAN Pavilion, as well as for the Product Showcase, Exhibiting and the Community Spotlight. There are only a few spots available, so sign up today! Visit GOTEXAN.org or email TXStateFair@TexasAgriculture.gov for more information. 16


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SPONSOR YOUR BRAND WITH GO TEXAN MEMBER, AM RACING Ever dreamed of sponsoring a sports team with a nationwide viewing audience? Are you ready to increase your exposure to the Lone Star State and beyond? GO TEXAN member AM Racing is willing to talk to you about a discounted sponsorship opportunity. For more information on Austin Wayne Self or exploring this opportunity of national exposure, contact Meredith Murray of AM Racing at (979) 476-0560. 19


New/Renewed Members 4 Ceesons Christmas Tree Farm Caddo Mills

Choicolate Artisan Chocolates San Antonio

A 76 Technologies Houston

Christoval Carpets San Angelo

Agave Bar and Grill Stephenville

Clark Angus Ranch Crockett

Alberto’s Food Products Houston

Coffee Process Houston

Harley’s Texas Style BBQ Seasoning Giddings

Alexander Blueberry Farms Frierson

Colors of Texas Waco

Hilco and Hilsport Harlingen

American Spice and Seasoning Midlothian

Covered Wagon Almonds Aubrey

Hill Country Alliance Bee Caves

Austin Label Company Austin

Davis Mountains Nut Company Fort Davis

Hill Country Dairies Austin

Austin Slow Burn Austin

Diamond K Ranch Hempstead

Austin’s Own Amarillo

Double T Gourmet Foods Montgomery

Bee Bop Books Howe

Dr. Baker’s Grassfed Beef Belton

Beetnik Foods Austin

Durham Ellis Pecan Company Comanche

The Beeswax Company Dripping Springs Behrnes’ Dallas Billy Welkener BMW Beefmasters Kenedy

Fairfield Chamber of Commerce Fairfield

Gulick the Emu Ranch Georgetown H and H Feed Buda

Infiniti Catering San Antonio Jack’s Produce Pearsall JB5 Nacogdoches Kava Farms Kearney Kloesel’s Steak House and Bar Moulton La Raye’s BBQ Sauce Katy Life Nutrients Dallas

Fara Cafe USA Austin

Limestone Cottage Austin

Frio Farm Medina

Mazama Coffee Co. Dripping Springs

Cedar Creek Brewery Seven Points

Gonzales Chamber of Commerce Gonzales

McNamee Nursery and Landscape Taft

Chef Milton Richardson

Gorji Gourmet Addison

Meier Ranch Foods Fredericksburg

Cat Spring Tea Austin Cattlesoft College Station

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El Paso Downtown Artist and Farmers Market El Paso

Grocers Supply Produce Houston


Meridian Products Brownsville

Sandy Oaks Olive Orchard Elmendorf

Texas Pride Barbecue Adkins

Moravia Vineyard and Winery Schulenburg

Sea Ranch Restaurant and Bar South Padre Island

Texas Range Honey Weston

Neopel San Antonio

Seville Farms Fort Worth

Three Rivers Chamber of Commerce Three Rivers

Nolan Ryan Beef Conroe

Sinful Bakery Houston

Timothy’s Gourmet House Plano

O’Farrell Country Vineyards Sklenarik’s Smoked Meats Atlanta Miles

Trinity Turf Nursery Pilot Point

Ol’ Gringo Chile Company Mineral Wells

Souders Honey Company Houston

Tru Tex Antique Prints Maxwell

Pabst Brewing Company – Lone Star Beer Austin

Suregrow Agricultural Products Comanche

True Texas Pits Houston

Pappas Bar B Q Houston

Sweet Cheeks Enterprise Bishop

Pappas Bros. Steakhouse Houston

Tex Select Farms Aledo

Urban Crust Wood Fired Pizza Plano

Pappas Burger Houston

Texas Brew Products San Antonio

Vintage Vanilla Albany

Pedernales Brewing Company Fredericksburg

Texas Coffee Company Beaumont

Walker Honey Farm Rogers

Peticolas Brewing Dallas

Texas Corn Producers Board Lubbock

West Texas Pepper Traders Abilene

Pretty Thai Austin

Texas Custom Spice Company Katy

Railean Distillers League City Rio Farms Monte Alto Robert Clay Vineyards Mason Roundtree Landscaping Dallas Salt Lick Cellars Driftwood

Texas Forts Trail Abilene Texas Hill Country Wineries Dripping Springs Texas Pecan Growers Association Bryan

Uniquely Gourmet Rusk

Winters Family Beef Brady Wittig Grass Sales Boling Yia Yia Mary’s Greek Kitchen Houston Yia Yia Mary’s Mediterraneand Kitchen Houston

Texas Pecan Shortcourse Bryan

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Members in the News

Pinkerton’s Distillery was featured on The Agriculturist.

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Congrats to Pappas Bros. Steakhouse, who was named Grand Award winners in Wine Spectator’s Restaurant Awards for their uncompromising, passionate devotion to the quality of their wine program. Loam Agronomics was spotlighted on Click2Houston.

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THE TRADING POST WHERE GO TEXAN MEMBERS CAN BUY, SELL, NETWORK AND TRADE WITH ONE ANOTHER.

Your free classified ad section to advertise your service/product to other members. In search of a service or product that a GO TEXAN member already provides? Find it by networking here. If you have something to list here, email the info (50 words or less) to us, and we’ll include it here in the next infoletter. Post #1 U.S. Dept. of Agriculture (USDA): America’s farmers and ranchers will soon have the opportunity to strongly represent agriculture in their communities and industry by taking part in the 2017 Census of Agriculture. Conducted every five years by USDA’s National Agricultural Statistics Service (NASS), the census, to be mailed at the end of this year, is a complete count of all U.S. farms, ranches, and those who operate them. So, when you get the census in the mail, please fill it out and send it in! Your fellow farmers depend on it. Watch the video at left for more information.

Post #2 Quality Brand Promotions: Looking for professionals to sample your product at an event or retail store? Quality Brand Promotions specializes in tastings for spirits, wine and beer as well as specialty foods in Texas. During the months of August and September, they will offer interested GO TEXAN members a 10 percent discount on copromotions of alcoholic beverages with specialty food products and alcoholic beverages from two suppliers. To explore more options or for more information, visit their website or contact Thomas Simon at (512) 491-7911. Post #3 U.S. Dept. of Agriculture (USDA): Attention all GO TEXAN producers: USDA is seeking comments on a proposal for a new industry-funded research and promotion program. Click here to learn more.

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SPOT THE GO TEXAN MARK CHALLENGE Want a fun way to share the best of Texas with the world? It’s easy! GO TEXAN uses social media tools like Facebook, Instagram and Twitter to post GO TEXAN events, share member news and increase awareness of the wide variety of products grown and made right here in the Lone Star State.

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Challenge: If you spot the GO TEXAN mark, let us know. Send us a picture of the mark on a product, sign or printed materials, and tell us where you saw it. Be sure to use the GO TEXAN hashtag (#GOTEXAN) when you post, so we can easily share your message, or send us an email.


MEET YOUR FIELD REPRESENTATIVES Trade and Business Development Regions

Trade and Business Development Regions

1. Rob Barthen 7. Jami McCool 1. Rob Barthen 7. Jami McCool 2. Matt Williams 8. Nelda Barrera 2. Matt Williams Barrera 3. David Kercheval 8. Nelda Eggemeyer 9. Chandra 3. David Kercheval Chandra Eggemeyer 9. 4. Darrell Dean Bobo 10. Michelle 5. Manuel Martinez 10. Michelle Faulkenberry 11. CarolBobo 4. Darrell Dean Kristin Lambrecht11. Carol Faulkenberry 5. Manuel 6. Martinez [Russ Robertson – Director] 6. Kristin Lambrecht

Mouse over their photos to see which region each Field Representative serves, and click on their photo to send them an email.

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GO TEXAN Round-Up August edition  

Exclusive communication for GO TEXAN members, with the latest information, news, events and opportunities for members.