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What is GO TEXAN? GO TEXAN is a widely recognized brand. It represents a diverse collective of people, products and services that are genuinely Texan. GO TEXAN includes: • Goods (products from soap, spices and jewelry to apparel, houseware and hunting gear) • Foods (from cheese and meat to cake and candy) • Beverages (soda, tea and water to beer, wine and spirits) • Restaurants (food trucks to fine dining) • Farmers and ranchers (producers of fruits, vegetables, flowers, nurseries, livestock and seafood, along with farmers markets and trade associations) • Communities (from rural towns to Certified Retirement Communities to chambers of commerce) • Services (retailers to wildlife/hunting operations)
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Reap the benefits of joining a movement as big and bold as Texas
Why GO TEXAN?
Consumers make buying decisions based on the prestige of GO TEXAN, a desire to support the Texas economy and the value received from buying local. No other state has this kind of built-in pride, loyalty and support system. In other words, GO TEXAN helps your bottom line. Research shows Texas consumers want to buy Texas products and support their state: • 97% perceive the quality of Texas goods to be superior to non-Texas products. • 81% agree that buying GO TEXAN products is a reflection of Texas pride. • 81% make an effort to purchase local Texas products. • 72% say they would be influenced to purchase GO TEXAN products promoted at in-store events. When buying GO TEXAN products, consumers know: • They’re buying the best in Texas. • They’re supporting local businesses and our economy, and creating jobs for Texans. • They’re buying quality and originality.
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Why GO TEXAN? The GO TEXAN Certification Mark • This signature mark in the shape of Texas adds value and credibility to your business and sets you apart from the crowd as Texas proud. • Qualifying for GO TEXAN allows you to use the registered certification mark. Use of this mark guarantees the elite power and trust it holds in a growing marketplace. Professional Assistance and Networking • GO TEXAN has a team of marketing professionals to help you grow your business in Texas, across the United States and around the globe. • Friendly and helpful regional field representatives and an experienced marketing staff make connections between producers, vendors and producers, and producers and associations. • Our marketing staff is available to you for expert advice on exporting strategies, navigating regulatory challenges and making connections for you. • Retail buyer shows and events provide opportunities for you to showcase your products. • The vast network of GO TEXAN members gives you opportunities to network and collaborate with fellow Texas business owners. Funding • Members receive updates on funding opportunities from program partners.
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The Benefits of GO TEXAN
Discounts • Members receive discounts on vendor booth fees, event registrations and more. Together, these savings often cover the annual cost of membership (in one event). • Many media outlets offer advertising discounts for GO TEXAN members. Electronic and Social Media • Two monthly online publications introduce and promote your company to tens of thousands of readers. • The GO TEXAN mobile app includes directories of restaurants, wineries, nurseries, florists, farmers markets, pick-your-own farms and more. • Our social media platforms reach over 50,000 fans each day with information, images and links to your activities, events, media coverage and special notices. • Network with other members within the GO TEXAN group on LinkedIn. Publicity • GO TEXAN helps customers find you. Our search engine and member listings drive people to your business and website. • Your events are promoted on the Texas Events Calendar on gotexan.org. • All members are provided a membership decal and certificate. • GO TEXAN promotes your business to the world through advertisements on the GO TEXAN program, media coverage and highprofile events. • Through GO TEXAN events and online campaigns, members are promoted as part of something bigger — the GO TEXAN and buying local movement.
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The Benefits of GO TEXAN
Events • GO TEXAN retail events, national and international trade shows, livestock expositions, fashion shows and more offer opportunities to showcase and network your brand. • The GO TEXAN General Store at the State Fair of Texas allows you to sample and share your products with more than a million state fair visitors. • As a member, you have the opportunity to be included in holiday-themed GO TEXAN Gift Guides and related social media promotions. Retail Initiatives • Besides the ability to use the prestigious GO TEXAN mark on product packaging, GO TEXAN shelf-talkers and other promotional displays point customers to your product in stores across the state. • In-store tastings, samplings, cooking and other professional showcase demonstrations are available to promote and educate consumers about your products. • Distribution of booklets and other marketing promotional pieces into retail and industry outlets promote programs and industries from shrimp to wine to produce to horticulture and so much more. Upper Level Membership • Increased exposure through additional marketing opportunities, including featured recognition in a variety of formats. • Ability to brand your company as a premier partner with TDA. • Discounts on GO TEXAN merchandise (apparel, wine glasses, etc.).
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Read what some members are saying about GO TEXAN: “I have been a member of the GO TEXAN program since my first year in business. It has been the single biggest booster for my business.”
“We love the recognition of the GO TEXAN mark. It’s on all of our wine bottles.”
“The excitement and energy you feel when you walk into a store that is filled with all Texas products is hard to describe. We will be selling our product at the State Fair of Texas GO TEXAN General Store for the fifth year in a row. A number of people shop the store, picking up products that they send to their family and friends, and bragging about how great Texas is. Our online visitors spike during and after this month-long event.” “Having the ability to work with a field representative who is truly interested in the members’ business needs is one aspect of the GO TEXAN program that went above and beyond our initial expectations. GO TEXAN gave us the ability to get our foot in the door with retailers like H-E-B and Kroger, as well as discounted advertising opportunities with media outlets like PBS Television.”
“We joined GO TEXAN, because we want everyone to know that there are awesome Texas restaurants that are privately owned. We like the fact that this program highlights and promotes businesses that represent hardworking families who give back to their communities.” 9/18/2015 12:55:38 PM
“GO TEXAN is truly a valuable advocate for Texas companies. We have benefited from the tremendous exposure and promotional power of the program, which is something we could not afford to gain on our own. We’ve found that our listings in online directories and mobile apps are frequently used by consumers and retailers to find locally produced products. Networking with other GO TEXAN companies has been an invaluable asset, allowing us to interact with others who face the same daily challenges as we do.”
“Right after joining we asked, ‘How do we get more involved?’ Right away the GO TEXAN team took us under their wings and gave us some awesome opportunities. They really do work for their members! After the inclusion in the GO TEXAN Round-Up newsletter, our website analytics were three times what it normally gets in a day. We’re just getting started with our GO TEXAN membership and responding to these opportunities. We haven’t even started doing our own work to capitalize on our membership yet — like going through the database to contact other members — this is all stuff GO TEXAN has done for us!”
GO TEXAN Success Stories
“We are able to get our name out in the public more as an independently-owned Texas business because of GO TEXAN. We love working with the courteous staff, and we recommend that other GO TEXAN members make their patrons aware of their membership. It enhances the fact that we are homegrown.”
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“The GO TEXAN program is our flagship effort here at the Texas Department of Agriculture. For more than 15 years, GO TEXAN has done an outstanding job of promoting Texas businesses. I want to take it to the next level and help increase our presence in Texas. We need to capitalize on the huge potential we have for increasing awareness of all of our state’s agricultural products and producers. Having a program like GO TEXAN makes me even more proud to call Texas home.” —COMMISSIONER SID MILLER
“TEXAS AGRICULTURE ”
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An informative booklet that shows what GO TEXAN is and explains its many benefits to Texans.