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GO TEXAN Round-Up GO TEXAN MEMBER NEWS AND OPPORTUNITIES

JAN. 2017 EDITION

LONE STAR CITRUS:

Watching a Dream Bear Fruit Page 4

TEXAS DEPARTMENT OF AGRICULTURE O COMMISSIONER SID MILLER


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WELCOME TO THE JANUARY EDITION OF THE GO TEXAN ROUND-UP INFOLETTER. Happy New Year, friends! It’s 2017, and I’m looking forward to a wonderful year ahead for Texas agriculture. I visited the Texas A&M University-Kingsville Citrus Center in Weslaco last month, and I could not be more proud of our citrus industry and the people behind it. It’s an important part of our agriculture industry, and you and I both know that nothing beats Texas citrus.

In addition to the feature on citrus, this month’s issue is packed with much more, including information about our newest feature and resource for GO TEXAN members — the Trading Post.

Like the retail outposts of the Old West, the new Trading Post will serve as a simple classifed ad section right here in the Round-Up infoletter for you to network with your fellow GO TEXAN members. Take advantage Thanks to the work the Citrus Center of this new monthly opportunity, and does with the Texas Department of don’t forget about our exclusive GO Agriculture and its partners, Texas TEXAN group on LinkedIn to do the farmers are experiencing a bountiful same sort of networking (except it will season with greater yields this year. be in real-time and you won’t have to This includes one of our great GO wait until the first of the month to see a TEXAN members — Lone Star Citrus. listing in this infoletter). I’m excited to introduce you to them in I hope you enjoy this issue of this month’s infoletter. GO TEXAN Round-Up infoletter. Lone Star Citrus does a great job of Happy New Year, friends! Here’s to promoting Texas’ citrus industry, and 2017 and a great year of promoting the we are happy to stand behind efforts best in Texas through our GO TEXAN like that! It’s all about embracing Texas program. farmers and ranchers, and spreading the word that Texas-grown is a cut above the rest. 3


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LONE STAR CITRUS: WATCHING A DREAM BEAR FRUIT


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A decade ago, three friends came together to make a splash in the Rio Grande Valley and citrus industry. Jud Flowers, Trent Bishop and TJ Flowers came together to provide a savvy customer base with some of the best citrus around – Texas citrus from the Rio Grande Valley. Together, the trio makes up the leadership team at Lone Star Citrus. They are a team that believed they could build a thriving company founded on customer-centric service, while consistently providing highquality products — and they were right.

In 2007, the three industry veterans combined more than 65 years of experience and resources to launch their dream: Lone Star Citrus. This company was formed to take Texas red grapefruit and sweet, juicy oranges from the grove to the store. Based in Mission, Texas, Lone Star Citrus grows, processes, packs, markets and ships citrus produce to retailers all across the United States. TJ’s wife, April, is the marketing and promotions manager for Lone Star Citrus. Being business owners in Texas has special meaning for her family.

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“We’re all native Texans; we grew up here and we love all that Texas stands for,” Flowers said. “This industry has afforded us the opportunity to make a good, honest living, while working with good, honest people. Many of our employees and growers have been in this industry for decades, some for generations, and that commitment to the land and our industry is something really special.”

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Photos: Lauren Clark Photography

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Buying local is important to Flowers because her customers get the freshest products that are inseason, and buying local helps out local farmers and the community’s economy. Becoming a GO TEXAN member has allowed Lone Star Citrus to experience that firsthand. “We love that GO TEXAN helps to link the consumer to products from their growing region,” Flowers said. When it comes to one of their main products – grapefruit – Flowers said it’s more than just cutting it in half for breakfast these days. “We’re starting to see grapefruit recipes trending on food blogs and in restaurant dishes that utilize complex flavor combinations,” Flowers said. “It really is a sophisticated fruit that has so much to offer. It’s very exciting!” 88

Lone Star Citrus has experienced growth every season for the past 10 years. To Flowers, that means they must be doing something right. “We are especially mindful that our customers appreciate excellent service and consistent quality, so we’ve made that the foundation of our business,” Flowers said. “Our business goals will always orbit around our customers’ goals.” With a new juice plant facility that opened late in the 2015-16 season and is now in full operation, Lone Star Citrus has a bright future ahead. To connect with Lone Star Citrus, be sure to like and follow them on social media: Facebook, Instagram, Twitter and Pinterest. For recipe ideas, check out wintersweetz.com.


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Mark Your Calendar Events & Opportunities for GO TEXAN members What: Fiery Food Challenge When: Jan. 23-25 Where: Irving Details: The Fiery Food Challenge (FFC) is the most recognized and prestigious blind tasting competition of zesty products in the industry. In addition to 1st, 2nd and 3rd place awards, all winning companies receive 1,000 FFC winner labels for placement on their honored products. Companies worldwide are invited to participate in the quest for the coveted first place Golden Chile award! Awards are announced and presented Jan. 29, the first evening of ZestFest. You do not have to exhibit at ZestFest to enter, but the deadline for receipt of entries is Jan. 2. Contact June DeRousse at (210) 882-0952 for the FFC 2017 entry form or download the form here. What: ZestFest When: Jan. 27-29 Where: Irving Details: GO TEXAN members are invited to participate as food vendors at ZestFest. More than 11,000 zesty food lovers enjoyed last year’s festival, sampling and buying their food favorites. GO TEXAN members receive a $100 discount on any standard size booth, making the 10 10

discounted price for a 10’ x 10’ booth $795. They are also offering a limited number of 6’ x 10’ booths for $550. Exhibitors will receive the following perks in combination with the booth purchase: health department permits (ZestFest management absorbs the cost of obtaining permits); 2 complimentary tickets to the Fiery Food Challenge Awards Banquet on site Friday evening; and skirted table, 2 chairs, waste basket, washing station and identification sign. Contact June DeRousse at (210) 8820952 to book your discounted GO TEXAN booth. Don’t delay! Booths are booking daily on a first-come, first-served basis. What: FOODEX Japan When: Feb. 26 - March 2 Where: Tokyo, Japan Details: Exhibit with SUSTA at FOODEX and be a part of the largest food and drink exhibition in Asia. This 4 day event brings together about 77,000 buyers in one of the best environments to conduct business. Aside from the number of Japanese buyers who will be attending this event, FOODEX is a great opportunity to enter the food and drink market of East Asia. Industry focus is on food service products, natural/health, organic, produce


and retail products. Suitable products include, but are not limited to: sweets and snacks, produce, seasonings, organic and fair trade. Eligible MySUSTA companies can log into your account to register online. For more information, contact Carlos Guerrero at (512) 463-6507. What: Gulfood When: Feb. 26 - March 2 Where: Dubai, United Arab Emirates Details: Exhibit with SUSTA at Gulfood, the largest food, drink, food service and hospitality show in the Middle East. In the past, almost 5,000 exhibitors from roughly 120 countries showcased their products, highlighting the international appeal of this particular trade show. Industry focus is on: food service products, natural/health, organic and retail products. Suitable products include, but are not limited to: meat products, eggs, snack foods, beverages, Certified Halal foods, condiments and sauces, nuts, processed fruits and vegetables. Eligible MySUSTA companies can log into your account to register online. For more information, contact Carlos Guerrero at (512) 463-6507. What: Expo Antad and Alimentaria When: March 8-10 Where: Guadalajara, Mexico Details: Expo Antad & Alimentaria is the result of a partnership between Mexico’s Association of Supermarkets and Department Stores (ANTAD) and (Alimentaria) a Barcelona-based society that organizes international events

dedicated to the food sector. The booth fees for booth space within the SUSTA pavilion is $1,700. Registration deadline is January 13. Fee Includes: furnished booth space; interpreter services (must be requested in advance); an allowance of up to 50 pounds of sample shipment costs for samples from a U.S. consolidation point to the show using SUSTA’s designated freight forwarder. The industry focus is on: food service products, organic and retail products. Suitable products include, but are not limited to: snack foods; fresh/ processed fruits and vegetables; health and convenience foods; condiments and sauces. Eligible MySUSTA companies can register online. For more information, contact Carlos Guerrero at (512) 463-6507. What: VIV Asia 2017 When: March 15-17 Where: Bangkok, Thailand Details: VIV Asia is the leading trade exhibition for professionals in animal production and processing of meat, eggs, fish and milk with healthy growth ambitions. No other trade show in Asia offers such a broad pallet of opportunities. From feed to food, VIV Asia challenges professionals to invest in bringing the world’s most promising animal protein markets a big step further. With almost 900 international exhibitors, VIV Asia offers a unique selection, with global market leaders and regional as well as national Asian players of growing importance. There is a special USA Pavilion that you may exhibit in. For more information, contact Carlos Guerrero at (512) 463-6507. 11


TAKE THE USDA SURVEY If you are a vegetable or fruit producer, you might soon or already have received a new survey from the United States Department of Agriculture (USDA). If you do, please make sure to take the survey, because it will help our industry. USDA’s Economic Research Service (ERS) is researching how the produce industry will fare economically under the Food Safety Modernization Act (FSMA), and grower participation in the National Agricultural Statistics Service (NASS) 2016 Vegetable Chemical Use Survey is vital to the success of the study.

NASS is conducting the survey now until January 13, 2017. Survey responses are completely confidential, as required by Federal law. NASS safeguards the privacy of all respondents, ensuring that no individual operation or producer can be identified. NASS removes all personally identifiable information before providing basic data to ERS. In addition, ERS only publishes combined information, further ensuring that no individual producer or operation can be identified. The Economic Research Service encourages those contacted by NASS to fill out the survey in order to help us accurately quantify the economic impacts of FSMA. The information obtained in these surveys is critical to good policy making and policy implementation.

Questions on grower food safety practices are included at the end of the survey. These questions will help identify aspects of FSMA compliance that may be challenging to produce growers and will help develop guidance for growers on how to comply with the For more information, contact Gregory regulations. Astill, USDA-ERS, or Nathanial Warenski, USDA-NASS. 12


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New/Renewed Members 1888 Dirtiest Martini Dallas

Eilenberger’s Palestine

Medina Agriculture Products Hondo

Agri Wood Products Crawford

Enoch’s Stomp Vineyard and Winery Longview

Messina Hof Wine Cellars Bryan

Frascone Winery Anahuac

Messina Hof Winery and Resort - Hill Country Bryan

Friends and Allies Brewing Company Austin

Muffinelse Plano

The Happy Toy Maker Happy

Noah’s Health and Happiness Austin

Aspire Food Group Buda August’s Pies Lubbock Bagley Produce Co. Edinburg Barbecue Wife Austin Bottle Blasters Rowlett Brushy Creek Vineyards Alvord Cappy`s Restaurant San Antonio Cisneros Packing Company Raymondville Consolidated Mills Houston Cookwell and Company Austin Dublin Chamber of Commerce Dublin

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Haute Goat Creamery Longview Hemis View FM San Antonio Hot Line Pepper Products Spring

Our Heartfelt Home San Antonio Pecan Street Brewing Johnson City Phillips Vineyard Brownfield

International Brangus Breeders Association San Antonio

Quality Seafood Austin

Kane Beef Corpus Christi

Ranchman’s Ponder Steakhouse Ponder

Landscapers Pride New Waverly Lone Star Wine Cellars Mckinney Main Plaza Farmers Market San Antonio

Republic National Distributing Company Grand Prairie Rio Fresh San Juan Rios of Mercedes Mercedes


Samantha Springs Bottling Keller San Antonio Food Bank Farmers’ Market San Antonio South Texas Milling Inez South Texas Onion Committee Mission Summit Salsa Company Howe Tawakoni Plant Farm Wills Point Texcetera Johnson City This And That Nederland Toofan Cibolo Vegan Noms Dallas Wayne’s Popcorn and Snacks Fort Worth Wonderful Citrus Mission

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THE TRADING POST WHERE GO TEXAN MEMBERS CAN BUY, SELL, NETWORK AND TRADE WITH ONE ANOTHER.

Welcome to a brand new section for the GO TEXAN Round-Up infoletter, the Trading Post. Think of it as a free classified ad section just for you to advertise your service/ product to other members. In search of a service or product that a GO TEXAN member already provides? Find it by networking here. Did we mention it’s free? If you have something to list here, email the info (50 words or less) to us, and we’ll include it here in the next infoletter.

Post #1 GO TEXAN:

Help GO TEXAN promote your product in our social media and marketing materials by emailing us a photo with your product in hand.

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Post #2 Son Beverage Company:

We are hoping to connect with individuals and companies wanting to private label or copack beverage products here in Texas. We already have a few we are doing this for, including Don Roberto’s Michelada Mix, Schilo’s Root Beer and Margarita Texas Margarita Mix. Here are links that describe what we can offer to clients in terms of private label and regular co-packing. We send out an initial questionnaire that needs to be completed. Once we get that back, we evaluate our capability to successfully package the customer’s product.


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SPOT THE GO TEXAN MARK CHALLENGE Want a fun way to share the best of Texas with the world? It’s easy! GO TEXAN uses social media tools like Facebook, Instagram and Twitter to post GO TEXAN events, share member news and increase awareness of the wide variety of products grown and made right here in the Lone Star State.

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Challenge: If you spot the GO TEXAN mark, let us know. Send us a picture of the mark on a product, sign or printed materials, and tell us where you saw it. Be sure to use the GO TEXAN hashtag (#GOTEXAN) when you post, so we can easily share your message, or send us an email.


MEET YOUR FIELD REPRESENTATIVES Trade and Business Development Regions

Trade and Business Development Regions

1. Rob Barthen 7. Jami McCool 1. Rob Barthen 7. Jami McCool 2. Matt Williams 8. Nelda Barrera 2. Matt Williams Barrera 3. David Kercheval 8. Nelda Eggemeyer 9. Chandra 3. David Kercheval Chandra Eggemeyer 9. 4. Darrell Dean Bobo 10. Michelle 5. Manuel Martinez 10. Michelle Faulkenberry 11. CarolBobo 4. Darrell Dean Kristin Lambrecht11. Carol Faulkenberry 5. Manuel 6. Martinez [Russ Robertson – Director] 6. Kristin Lambrecht

Mouse over their photos to see which region each Field Representative serves, and click on their photo to send them an email.

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R E B M E M Y N O M I T TES roducts p r u o g in s yed showca o j n e y ll a e dence r n e p e “We d n I s a bury Tex ally nice e r f o at the Gran t lo a t l and me ar, and e y t x e n g Day Festiva in on return n la p e W . — one for le s t o p peop s o w t t ay wan Texas I think we m on Ranch and one for r Bis o more d o t e k li Bull Dance ld ion. I wou t a i c me in o s p s e e A k n o s , s Biso t n related eve N A X E T GO the loop!” phries, m u H . M y —Dann n Ranch o s i B r e c n e 2009) c n Bull Da i s r e b m N me (GO TEXA

GO TEXAN Round-Up Infoletter - January Edition  

An exclusive publication for GO TEXAN members with the latest events, opportunities and information.