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Meet the Top Texas Winery of 2016:

Fall Creek Vineyards Page 2






all Creek Vineyards was started in 1975 by Ed Auler and his wife, Susan. Located about eight miles northwest of Austin in the Texas Hill Country, this vineyard was inspired by a trip to France taken by the Aulers.

“We purchased the 400 acres on the west side of Lake Buchanan in the Texas Hill Country in the late 1970s for our new venture of growing grapes and making wine,” Susan said.

There is a breathtaking 90-foot waterfall, which is the result of 15 “I became convinced that certain miles of a spring-fed creek that parts of the Texas Hill Country culminates in the majestic Fall would be ideally suited to grape Creek Falls. It’s been a landmark growing,” Ed said. in the area for generations and its historical and personal significance Fall Creek Vineyards is named after to their family is why the Aulers gorgeous, spring-fed Fall Creek, decided on the name Fall Creek which flows through the Auler Vineyards. family’s ranch near the winery. The Auler’s land has been in the family “We are both native Texans and for five generations as a working we love the fact that we helped cattle ranch. develop a new industry in Texas beginning in the mid-1970s,” Susan 3

said. “We love growing grapes and world-class wines and the vineyard take extreme care to extract the best will have several new releases in the quality to make world-class wines.” coming years. Being part of the GO TEXAN program for the Aulers means assistance in marketing their Fall Creek Vineyard wine.

“We continue to focus on matching the right grape to the specific terroir best suited to each grape variety,” she said.

“TDA is the one Texas state agency that stepped up to assist Texas winegrowers with building the industry and marketing our wines,” she said.

Fall Creek Vineyards has won a variety of prestigious awards, including a gold medal in 2015 at the San Francisco International Wine Competition. Most recently, Fall Creek Vineyards was recognized as the Top Texas Winery at the Houston Livestock Show and Rodeo.

When it comes to buying locally, the Aulers are convinced it is a necessity. “We must all support our homegrown agriculture products and home-grown businesses in Texas,” she said. Fall Creek Vineyards is growing 4

Want to visit Fall Creek Vineyards at one of their locations or take a tour? Find out more information here.

Owners Ed and Susan Auler with Texas Agriculture Commissioner Sid Miller at the Rodeo Uncorked! International Wine competition at the 2016 Houston Livestock Show and Rodeo.



The Texas Department of Agriculture’s (TDA) Farm Fresh Network is a free tool that helps Texas producers, food companies and distributors connect with schools, child care centers and summer meal programs that are interested in purchasing local products. More and more often, sites across the state are using local ingredients in meals served to children, and TDA wants you to be able to take advantage of this growing market!

Since the Farm Fresh Network’s inception, TDA has helped many members build and sustain purchasing relationships with Texas schools and institutions.

When you join the Farm Fresh Network, schools and child care centers learn about your business and the items you sell, and can contact you directly when they want to purchase your products.

Click here to complete your profile.

Membership benefits include opportunities for: • Marketing • Training • Funding • Networking 66

JOIN THE FARM FRESH NETWORK TODAY All you need to join is: 1. A list of products you can sell to schools 2. The products’ seasonal availability 3. Your desired distribution radius in miles 4. Your contact information

Interested in finding out how your business can sell to schools, child care centers or summer meal programs? Use this tool to determine what methods may be effective for a business of your size. Click here for additional helpful resources. TDA created a short video to assist with registration in the Texas Farm Fresh Network.


Mark Your Calendar Events & Opportunities for GO TEXAN members What: Hogeye Festival When: Oct. 22 Where: Elgin Details: GO TEXAN members will receive a special $99 booth rate as an arts and crafts vendor. For an application, send an email. For more information, visit the event website.

meals and more. There are one-on-one meetings at the Private Label Trade Show in Chicago and one-on-one meetings in Atlanta. Participation fee is $25. Deadline for registration is Oct. 31. For more information, contact Carlos Guerrero at (512) 463-6507.

What: IPM Dubai 2016 When: Nov. 13-15 What: The Green Expo When: Oct. 26-28 Where: Dubai, United Arab Emirates Where: Mexico City Details: Exhibit in the SUSTA Pavilion at Details: Also known as the Global Resources IPM Dubai. Products of interest include, Environmental and Energy Network Exhibition but are not limited to: cut flowers, starter and Congress, this is the leading trade show plants, flowering potted plants, shrubs, for the Sustainable Industry in Mexico and hydroponics, seeds, tree-nursery plants and Latin America. Small and mid-sized businesses turf. Registration fee includes a 100 sq. ft. who exhibit with the State of Texas may be furnished booth and SUSTA will reimburse related to sustainable sectors such as (but each company up to $1,500 in shipping costs not limited to) clean energy, green housing with proper documentation. The extended development, solar heaters, water usage, deadline for registration is Oct. 14. For more waste management , recycling, noise control, information, contact Carlos Guerrero at (512) wind energy, and air purification. Click here 463-6507. for additional details regarding this exporting opportunity. What: San Antonio Christmas Showcase When: Nov. 19-20 What: Brazil Inbound Trade Mission Where: Freeman Coliseum, San Antonio When: Nov. 13-15 Details: A diverse selection of arts and crafts Where: Chicago (11/13), Atlanta (11/15) from Texas vendors with over 600 booths. Details: Suitable products include: gourmet GO TEXAN members get a $100 discount (off products, condiments and sauces, grains the normal rate of $425) for a 10’ x 10’ booth. and cereals, olive oils, snacks, health food For more information, contact Ashley at (210) products, fruit and vegetable juices, frozen 492-1437. 88

What: McAllen Christmas Showcase When: Dec. 10-11 Where: McAllen Details: Central Texas’ largest Christmas show (Christmas Showcase San Antonio) is headed South. A diverse selection of arts and crafts from Texas vendors with more than 180 booths. GO TEXAN members get a $100 discount (off the normal rate of $425) for a 10’ x 10’ booth. For more information, contact Ashley at (210) 492-1437. What: Canada Inbound Trade Mission to the Tropical Plants Industry Exhibition When: Jan. 18, 2017 Where: Fort Lauderdale, Florida Details: The Tropical Plant Industry Exhibition showcases for three days the latest trends in the horticultural industry. Register for this Canada Inbound Trade Mission to the Tropical Plants Industry Exhibition to meet one-onone with qualified horticulture buyers from Canada. This is a great opportunity to explore the Canadian market at a low cost participation fee of $25. Fee Includes: One-on-one meetings with Canadian buyers at TPIE. Travel and accommodations are the responsibility of the company. Registration deadline is Nov. 18. For more information, contact Carlos Guerrero at (512) 463-6507. What: IPM Essen When: Jan. 24-27, 2017 Where: Essen, Germany Details: The International Trade Fair for Plants (IPM) is the world’s leading trade fair covering the plant industry in its entirety, ranging from production, technology, floristry, garden

features and point of sale. For 6 days, this event will host over 50,000 visitors, with 40 percent of them coming from outside of Germany, as well as over 1,500 exhibitors from 49 countries. No other trade event offers the opportunity to explore and showcase horticultural products in a market that serves as an entry into one of the most integrated regions in the world. European Union member states share a customs union (a single market in which goods can move freely), a common trade policy and a common agricultural policy. Thus, IPM Essen offers the opportunity for SUSTA companies to establish business relations with key buyers in Germany, as well as other countries within the European Union. Registration deadline is Oct. 14. For more information, contact Carlos Guerrero at (512) 463-6507. What: VIV Asia 2017 When: March 15-17 Where: Bangkok, Thailand Details: VIV Asia is the leading trade exhibition for professionals in animal production and processing of meat, eggs, fish and milk with healthy growth ambitions. No other trade show in Asia offers such a broad pallet of opportunities. From feed to food, VIV Asia challenges professionals to invest in bringing the world’s most promising animal protein markets a big step further. With almost 900 international exhibitors, VIV Asia offers a unique selection, compromising global market leaders and regional as well as national Asian players of growing importance. There is a special USA Pavilion that you may exhibit in. For more information, contact Carlos Guerrero at (512) 463-6507.

For a complete list of discounted international events please follow this link. 9

Members in the News

Big Al’s Texas Rubs was spotlighted in Texas Lifestyle Magazine. Cacao and Cardamom Chocolatier was highlighted for its chocolate shoe in the New York Times.

The Go Local. GO TEXAN. auto decal made a cameo appearance on Season 5, Episode 14 of Mountain Men, The Sting of Defeat. Chef Gorji was mentioned in the Dallas Observer. Congratulations to Los Pinos Ranch Vineyards, who was nominated and named Runner-Up as Best Winery Restaurant in USA Today’s 10 Best Readers Choice Awards. Moonshine Sweet Tea was highlighted on BuzzFeed. Slaton Bakery was spotlighted in a nice segment on KCBD.

(An honest to goodness chocolate shoe!)


11 11

New/Renewed Members 38 Pecans Austin

Big Bend Brewing Co. Alpine

A and L Brewery San Marcos

The Big Game Dallas

AC Tree Farm Navasota

Blacklands Malt Austin

Alamo Candy Company San Antonio

Blue Corn Harvest Bar and Grill Cedar Park

Albisola Coffee Co. Brownsville

Blue Ostrich Winery and Vineyard Saint Jo

All Seasons Turf Grass Brookshire Arthur Pfeil Smart Flowers San Antonio Ashur Products Catherine’s Candy Creations San Antonio Auguste Escoffier School of Culinary Arts Austin Austin Bagel Dots Houston Balcones Distilling Waco Becker Vineyards Stonewall City of Bedias Bedias


Bluebonnet Beer Co. Round Rock

Cleburne Chamber of Commerce Cleburne Cobra Brewing Lewisville Cole’s Plants Weatherford Collective Brew Fort Worth Color Me Green Nursery Floresville Cousin’s BBQ Fort Worth

Boots Beverages Bryan

The Covenant Catering Service Carrollton

Bruce Miller Nursery Edgewood

Cowtown Liquors Houston

Buna Bean Coffee Roasters Ennis

Crenshaw’s C6 Salsa Austin

Buzzie’s Bar B Q Kerrville

D and L Farm and Home Aubrey

The Cake Plate Austin

Das Gud Spice Co. Plano

Caprock Cafe Lubbock

Deep Ellum Brewing Co. Dallas

Caveman’s Creations Houston

Del Valle Food Products Edinburg

Best Maid Products Fort Worth

Celebrate Something Special San Antonio

The Beverage Shoppe Houston

Choice Texan Foods San Antonio

Dell’s Favorite Dayton

Doc’s Beer & Wine Houston

Doc’s Liquor, Beer & Wine Houston

Flowers of Kingwood Kingwood

Hell on the Red Telephone

Doc’s Liquor, Wines & Beer Houston

Fort Davis Chamber of Commerce Fort Davis

Drunken Cow Jerky The Colony

Four Corners Brewing Co. Dallas

Holiday Tins and Containers Bellaire

Doc’s Wholesale Liquor Houston Dr. Kracker Plano Duncan Coffee Co. Houston Epicurean Refinado Alimento Houston

Hillsboro Farmers Market Fort Stockton Visitor Center Whitney Fort Stockton Hinojosa Brothers Four Bullets Brewery Wholesale Richardson Roma

Frontier Meats Fort Worth

Ether Elixir Fort Worth

Georgetown Farm Supply Georgetown

Eve’s Cafe Lampasas

Georgetown Winery Georgetown

Fall Creek Vineyards Austin

GNS Foods Arlington

Fall Creek Vineyards at Driftwood Austin

Goodies Texas McKinney

Fat Dog Beer & Wine Houston

Granny’s Sweet Treats Dallas

Guadalupe Brewing Co. Fat Dog Liquor, Beer & Wine Canyon Lake Houston Gulf Coast Trawling Feldman’s Brownsville Houston Gulf States Toyota Feldman’s Liquor Houston Houston Happy Cooks Fifth Avenue Greenhouses Austin Fort Worth Hardie’s Fruit Firestone and Robertson and Vegetable Co. Distilling Company Dallas Fort Worth

Homemade Wines Odessa Honey Doe Farm Madisonville Hudspeth River Ranch Lamb and Goat San Antonio Imagevision La Grange The Infinite Monkey Theorem Austin Intelligent Drinking New Braunfels Ironroot Republic Distilling McKinney Isabella Foods El Paso J and D Produce Edinburg J Bar B Foods Waelder 13

New/Renewed Members J D Hudgins Hungerford

New Canaan Farms Dripping Springs

Jason Claiborne Auctioneer Lily of the Desert Frisco Denton

Noble Rey Brewing Dallas

JJ’s Liquor Houston

Lyfe Tyme Uvalde

Obie-Cue’s Texas Spice Lancaster

John Henry’s Food Products Houston

Lyssy Beefmasters San Antonio

Oliver Pecan Company San Saba

Marigold Foods Willis

Panther Island Brewing Co. Fort Worth

Maverick Travel Center Santo

Picklesmith Corpus Christi

Maxfrut Arlington

Picosos Peanut Co. Helotes

Midland Meat Co. Midland

Pioneer Farms Austin

Mikey’s Garden Hunt

PJ Farm and Ranch Services San Antonio

Mo Produce Mission

Praseks Hillje Smokehouse El Campo

John’s Greenhouses Weatherford JW Farms Edinburg Kelumac Christmas Tree Farm Bryan Kitchun Grainfree Food Co. Austin Knoot Designs Lewisville Kolache Rolf’s College Station

Moonshine Sweet Tea Austin

Ranch Candies Del Rio

Morris Stock Farm Gruver

Ranch House Meat Co. Menard

Kylito’s Salsa Company Lubbock

Naca Valley Vineyard Nacogdoches

The Ranch Kitchen Gilmer

Lafe Natural Bodycare Austin

Native American Seed Junction

Red Dessert Dive Houston

Landon Bistro McKinney

Nature Nate’s Frisco

Laredo Main Street Laredo

Nevernotfun San Antonio

Red Road Vineyard and Winery Naples

Kroger Company Southwest Nashville


Legal Draft Beer Co. Arlington

Rocco and Lola Austin

Texas Basket Company Jacksonville

Sabrosos Salsas League City

Texas Bison Association Katy

Saint Arnold Brewing Co. Houston

Texas Honey Bee Guild Dallas

Sam Hausman Meat Packer Corpus Christi

Texas Select Beverage Co. Carrollton

San Antonio Commission Company of Texas McAllen Saxon Becnel and Sons of Texas Belle Chasse Serendipity of the Valley San Benito Silverback Gorill’n Sauce Plano Sister’s Spice Woodsboro Spec’s Houston Spoetzl Brewery San Antonio

Texas South Wind Vineyard and Winery Refugio

Vintage Grill and Car Museum Weatherford Warehouse Liquors Houston Warren Produce Co. McAllen Water Garden Gems Marion Watonga Cheese Factory Perryton

Texwood Shows Houston

Weavecrafters Mullin

Thirsty Mule Winery Georgetown

West Texas Growers and Producers Association Lubbock

Tin Roof Kitchen and Home El Campo Top Notch Tree Farm San Antonio Top Tier Catering at Texas Tech Lubbock Triple J Chophouse and Brew Co. Lubbock

White Fox Vineyards Murchison White Mountain Foods Austin Willow Grove Ranch Moody Wine A Rita Texarkana

Sweet Revenge Mustard Amarillo

Wines of Dotson Cervantes Two Bucks Beverage Center Voca Houston The Woof Biscuit Company Uncle Billy’s Brewery Bedford Austin Zilk’s Foods Up In Smoke BBQ Glendale Hillsboro

Tequila Fire Austin

Urban Rio Cantina and Grill Plano

Texana Brands Kyle

US Foods Buda

Sterling Tea Austin Sunrise Mexican Foods Dallas



Marcus Hill, chairman of the board and president of AgWorkers Insurance Group, converses with Dallas Cowboys legend Preston Pearson as Pearson autographs a football as part of a fundraiser for the North Texas Academy at Happy Hill Farm. Happy Hill Farm has been a haven for children from “difficult backgrounds� for more than 40 years. AgWorkers is a Champion Sponsor for GO TEXAN. 16

MEET YOUR FIELD REPRESENTATIVES Trade and Business Development Regions

Trade and Business Development Regions

1. Rob Barthen 7. Jami McCool 1. Rob Barthen 7. Jami McCool 2. Matt Williams 8. Nelda Barrera 2. Matt Williams Barrera 3. David Kercheval 8. Nelda Eggemeyer 9. Chandra 3. David Kercheval Chandra Eggemeyer 9. 4. Darrell Dean Bobo 10. Michelle 5. Manuel Martinez 10. Michelle Faulkenberry 11. CarolBobo 4. Darrell Dean Kristin Lambrecht11. Carol Faulkenberry 5. Manuel 6. Martinez [Russ Robertson – Director] 6. Kristin Lambrecht

Mouse over their photos to see which region each Field Representative serves, and click on their photo to send them an email.



Take the Challenge and WIN PRIZES! 18

Grab your mobile devices / cameras and send us pictures of the GO TEXAN mark — on products on the shelf or in your hands, on signs, vehicles or printed materials. Get creative!

Prizes include GO TEXAN t-shirts, glasses and hats.

To enter, tell us where you saw it and post your photo (be sure to use the #GOTEXAN hashtag) on We will judge your social media Facebook, Instagram or Twitter. post or email photo (based on We will share your posts and originality, creativity, composition, select winners once per month. the “fun factor” and, occasionally, You may also enter by emailing us we’ll randomly pick winners!). If you your photo. win, we will notify you that we’re about to send you some stylish Have fun ... and happy hunting! GO TEXAN swag. 19


y business m d e lp e h s a Nh I submitted . s y a “GO TEXA w y n a ly in so m General N A X tremendous E T O k to the G as so my cookboo e Fair of Texas and I w Stat kbook o o c y m ll e s Store at the ey chose to h t n e h w d ities from e n u t r excit o p p o y ived man e Fair. GO t a t there. I rece S e h t t a okbook tter, selling my co my story in their info-le er. ote TEXAN wr ure of my cookbook cov all pict n the w o g n a h including a o t r ade a banne store with a quote m o ls a y e Th General N A X E T written O e v a h o t at the G d u t being pro u o b a e m XAN team m E T fro O G e Th kbook. ll so nice a e r e w y a Texas coo e e royalty. Th ry a success k li e m d e t a tre ade my sto m d n a l, u f and help EXAN!” T O G u o y story. Thank Stovall, n y l o r a C — l Cooks a G s a x e T A 2015) ince (Member s

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GO TEXAN Round-Up - October Infoletter  

The latest exclusive news, information, events and opportunities for GO TEXAN members.

GO TEXAN Round-Up - October Infoletter  

The latest exclusive news, information, events and opportunities for GO TEXAN members.

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