GO TEXAN Round-Up GO TEXAN MEMBER NEWS AND OPPORTUNITIES
NOV. 2016 EDITION
Texas Basket Company: Deep in the Hardwood of Texas Page 2
TEXAS DEPARTMENT OF AGRICULTURE O COMMISSIONER SID MILLER
MEMB E SPOTL R IGHT
TEXAS BASKET COMPANY: DEEP IN THE HARDWOOD OF TEXAS
f you’ve ever seen one of those ubiquitous wooden baskets at your local farmers market, there’s a good chance that basket came from one of the oldest and largest basket manufacturers in the nation: the Texas Basket Company.
four factories here at one time. And there were 57 basket factories in East Texas and Louisiana.”
This booming business was also serendipitously complemented by another raw material native to the area – lots of trees.
Texas Basket Company now has a retail store at its factory location, but the way that came about was from some unexpected publicity.
“Therefore, this tomato success brought the basket factories. Jacksonville had
“Southern Living Magazine did an article on us back in the early ‘80s,” Swanson
Texas Basket Company is the only one left today.
Today, wooden baskets from the Texas Basket Company are used for lots of “Texas Basket Company is what I would different reasons – from gifts, decoration call a working antique business in that and storage. all the machinery being used is older than I am,” owner Martin Swanson said. “When we purchased the factory we made two baskets – the bushel and the The machinery dates back to the 30s and half bushel,” Swanson said. “Since then 40s, but the history of the company goes we have expanded and now make about back further. 200 different types of baskets, crates, veneer and display racks.” “At the turn of the previous century, Jacksonville was mostly an agricultural Texas Basket Company’s products area,” Swanson said. “At first it was a are now sold from the Dallas Farmers large peach growing area. About this Market to Neiman Marcus. time the railroad came to Jacksonville. Then the peach business expanded into “We started off only selling to farmers tomatoes and the tomatoes really took and we still do, but now we also sell to off. As a result, from about 1897 through grocery stores, roadside farm stands, World War II, Jacksonville became the candy stores, gift stores, pet stores, tomato capital of the world. At its peak, liquor stores, arts and crafts stores, the area had about 15,000 local acres in wineries, florists, gift basket operations, tomatoes and shipped 3,000 railroad cars caterers and even crab fishermen in a year.” Chesapeake Bay,” Swanson said.
said. “The next day after it appeared, we had cars driving up and then more and more. I more or less kicked someone out of an office and made it into a store and showroom. Of course, most everyone wanted to take home a basket after visiting the factory, so this grew and we kept adding more rooms until it finally became quite large. I think we brought a lot of tourists to Jacksonville as a result.”
Swanson said. “My wife worked with the store and our kids would go to markets and actually take orders when they were only 10 or 12 years old. My wife’s parents would also go to markets and help out through the years. Once Jackie and I turned 50, however, we decided to downsize the store to the size it is now and reduced the hours a bit.”
Those that visit the factory get a real Swanson’s wife, Jackie, got involved in education in seeing how the baskets and the retail store’s expansion when she was other products are made. Swanson was out at markets selling their products. She eager to share some of the highlights of would purchase gift items to sell at the the process. store, which is now a gift shop as well as “Texas Basket Company is a complete a factory outlet. industry in that we start with a log and “We’ve always been a family business,” end up with a basket,” Swanson said. 5
“We start with what we call soft, hardwood logs that are harvested in the area and as far away as Oklahoma, Louisiana and Mississippi. This includes mainly sweet gum, but also black gum, birch, hackberry, elm and cottonwood.
resource means Texas Basket Company generates some of their own power, instead of electricity and gas, making them green long before it was cool to do so.
“The next step is that we veneer the logs,” Swanson said. “It is the same “We debark the log, cut them to smaller process as used in making plywood. lengths and steam them overnight. We Blocks are placed in a veneer lathe and turned and spinned. generate steam by burning our wood waste. We do not waste a single piece “A sharp 80-inch knife is fed into the of the tree. Steaming the logs gets them log and peels the wood. We cut from warm and moist, and thus easier to 1/32 to ¼ of an inch thick. Sheets of veneer and bend.” veneer come off the backside and are This use of wood waste as a renewable placed on top of each other on a long 66
table. A guillotine type knife cuts the wood to the width that we will be using that day. Everything is still green and wet at this time.
Depending on the size and the time of year, we will make between 5,000 and 12,000 baskets per day. We employ between 80 and 130 people, some of whom have been with us for long “Then the pieces are sorted and placed periods of time. I remember at one time in a jig in a certain order and a staple is we had five employees who each had placed in the middle. This is what we worked here for 50 years.” call a web. A web is taken to a basket machine, which folds the web over a It’s exciting and amazing to see such form and bands are inserted into the a historical business employ so many machine and stapled around – and out Texans and lead the nation in an comes a basket. A handle is then put on industry that serves so many purposes. and the basket is dried and sent to the For more information, visit the warehouse. company’s website here. “The next day we start all over again. 7
Mark Your Calendar Events & Opportunities for GO TEXAN members What: Governor’s Small Business Forum and Economic Summit When: Nov. 9 Where: Lufkin Details: These forums provide Texas businesses with timely, relevant, actionable advice to assist in establishing, operating, sustaining and growing their business. Each forum includes the Governor’s Small Business Awards to recognize outstanding businesses in Texas. Join entrepreneurs, small business owners and other small business stakeholders. For more information, call (512) 475-4460 or click here. What: San Antonio Christmas Showcase When: Nov. 19-20 Where: Freeman Coliseum, San Antonio Details: A diverse selection of arts and crafts from Texas vendors with over 600 booths. GO TEXAN members get a $100 discount (off the normal rate of $425) for a 10’ x 10’ booth. For more information, contact Ashley at (210) 492-1437. What: Foreign Market Briefings When: Nov 29 Where: New Orleans, Louisiana Details: Come for export consultations and training. Join SUSTA and the Louisiana Department of Agriculture and Forestry for in-depth presentations on U.S. food and 88
agriculture exports to China, India, Canada and Europe. SUSTA’s consultants from these four markets will be in New Orleans to discuss the opportunities and challenges in their respective markets. Meet one-on-one with foreign market consultants for export and labeling advice. Registration fee is $25 and includes coffee and lunch. For more information, contact Carlos Guerrero at (512) 463-6507. What: Governor’s Small Business Forum – Williamson County When: Dec. 1 Where: Round Rock Details: These forums provide Texas businesses with timely, relevant, actionable advice to assist in establishing, operating, sustaining and growing their business. Each forum includes the Governor’s Small Business Awards to recognize outstanding businesses in Texas. Join entrepreneurs, small business owners and other small business stakeholders. For more information, call (512) 475-4460 or click here. What: SIAL Middle East When: Dec. 5-7 Where: Abu Dhabi, United Arab Emirates Details: The SIAL Middle East show is continuously growing. In 2014, there were 27 national pavilions, 926 exhibitors and
over 15,000 visitors from 90 countries, 433 pre-qualified VIP hosted buyers and 680 participating chefs in La Cuisine. At least $350 million worth of contracts were signed by exhibitors at the event. The industry focus is on food service products, natural health, organic and retail products. Suitable products include, but are not limited to: meat products, eggs, snack foods, beverages, Certified Halal foods, condiments and sauces, nuts, processed fruits and vegetables. Registration is closed, but there is one more spot available. For more information, contact Carlos Guerrero at (512) 463-6507.
market at a low cost participation fee of $25. Fee Includes: one-on-one meetings with Canadian buyers at TPIE. Travel and accommodations are the responsibility of the company. Registration deadline is Nov. 18. For more information, contact Carlos Guerrero at (512) 463-6507.
What: McAllen Christmas Showcase When: Dec. 10-11 Where: McAllen Details: Central Texas’ largest Christmas show (Christmas Showcase San Antonio) is headed South. A diverse selection of arts and crafts from Texas vendors with more than 180 booths. GO TEXAN members get a $100 discount (off the normal rate of $425) for a 10’ x 10’ booth. For more information, contact Ashley at (210) 492-1437.
What: Fiery Food Challenge When: Jan. 23-25 Where: Irving Details: The Fiery Food Challenge (FFC) is the most recognized and prestigious blind tasting competition of zesty products in the industry. In addition to 1st, 2nd and 3rd place awards, all winning companies receive 1,000 FFC winner labels for placement on their honored products. Companies worldwide are invited to participate in the quest for the coveted first place Golden Chile award! Awards are announced and presented Jan. 29, the first evening of ZestFest. You do not have to exhibit at ZestFest to enter, but the deadline for receipt of entries is Jan. 2. Contact June DeRousse at (210) 882-0952 for the FFC 2017 entry form or download the form here.
What: Canada Inbound Trade Mission to the Tropical Plants Industry Exhibition When: Jan. 18 Where: Fort Lauderdale, Florida Details: The Tropical Plant Industry Exhibition (TPIE) showcases for three days the latest trends in the horticultural industry. Register for this Canada Inbound Trade Mission to meet one-on-one with qualified horticulture buyers from Canada. This is a great opportunity to explore the Canadian
What: IPM Essen When: Jan. 24-27 Where: Essen, Germany Details: The International Trade Fair for Plants (IPM) is the world’s leading trade fair covering the plant industry in its entirety, ranging from production, technology, floristry, garden features and point of sale. For six days, this event will host over 50,000 visitors, with 40 percent of them coming from outside of Germany, as well as over 1,500 exhibitors 9
Mark Your Calendar More Events & Opportunities... from 49 countries. No other trade event offers the opportunity to explore and showcase horticultural products in a market that serves as an entry into one of the most integrated regions in the world. European Union member states share a customs union (a single market in which goods can move freely), a common trade policy and a common agricultural policy. Thus, IPM Essen offers the opportunity for SUSTA companies to establish business relations with key buyers in Germany, as well as other countries within the European Union. The extended registration deadline is Nov. 18. For more information, contact Carlos Guerrero at (512) 463-6507. What: ZestFest When: Jan. 27-29 Where: Irving Details: GO TEXAN members are invited to participate as food vendors at ZestFest. More than 11,000 zesty food lovers enjoyed last year’s festival, sampling and buying their food favorites. GO TEXAN members receive a $100 discount on any standard size booth, making the discounted price for a 10’ x 10’ booth $795. They are also offering a limited number of 6’ x 10’ booths for $550. Exhibitors will receive the following perks in combination with the booth purchase: health department permits (ZestFest management absorbs the cost of obtaining permits); 2 complimentary tickets to the Fiery Food Challenge Awards Banquet on site Friday evening; and skirted table, 2 chairs, waste 10
basket, washing station and identification sign. Contact June DeRousse at (210) 8820952 to book your discounted GO TEXAN booth. Don’t delay! Booths are booking daily on a first-come, first-served basis. What: FOODEX Japan When: Feb. 26 - March 2 Where: Tokyo, Japan Details: Exhibit with SUSTA at FOODEX and be a part of the largest food and drink exhibition in Asia. This 4 day event brings together about 77,000 buyers in one of the best environments to conduct business. Aside from the number of Japanese buyers who will be attending this event, FOODEX is a great opportunity to enter the food and drink market of East Asia. Industry focus is on food service products, natural/ health, organic, produce and retail products. Suitable products include, but are not limited to: sweets and snacks, produce, seasonings, organic and fair trade. Eligible MySUSTA companies can log into your account to register online. For more information, contact Carlos Guerrero at (512) 463-6507. What: Gulfood When: Feb. 26 - March 2 Where: Dubai, United Arab Emirates Details: Exhibit with SUSTA at Gulfood, the largest food, drink, food service and hospitality show in the Middle East. In the past, almost 5,000 exhibitors from roughly
120 countries showcased their products, highlighting the international appeal of this particular trade show. Industry focus is on: food service products, natural/health, organic and retail products. Suitable products include, but are not limited to: meat products, eggs, snack foods, beverages, Certified Halal foods, condiments and sauces, nuts, processed fruits and vegetables. Eligible MySUSTA companies can log into your account to register online. For more information, contact Carlos Guerrero at (512) 463-6507. What: Expo Antad and Alimentaria When: March 8-10 Where: Guadalajara, Mexico Details: Mexico has been experiencing modest rates of growth after the global economic recession. Similarly, the level of disposable income is rising, which accounts for an increase in food and beverage consumption. Since the implementation of NAFTA in 1994, Mexico has become one of the largest and fastest growing markets for U.S. exports. In 2013, exports of U.S. agricultural and related products to Mexico equaled $18.9 billion. Furthermore, U.S. agricultural and fishery products account for 77 percent of the total share of agricultural and fishery exports to Mexico. In 2016, this show hosted about 25,000 visitors and 2,300 exhibitors. Expo Antad & Alimentaria is the result of a partnership between Mexico’s Association of Supermarkets and Department Stores (ANTAD) and (Alimentaria) a Barcelonabased society that organizes international events dedicated to the food sector. The booth fees for booth space within the SUSTA pavilion is $1,700. Registration deadline is
January 13. Fee Includes: furnished booth space; interpreter services (must be requested in advance); an allowance of up to 50 pounds of sample shipment costs for samples from a U.S. consolidation point to the show using SUSTA’s designated freight forwarder. The industry focus is on: food service products, organic and retail products. Suitable products include, but are not limited to: snack foods; fresh/processed fruits and vegetables; health and convenience foods; condiments and sauces. Eligible MySUSTA companies can register online. For more information, contact Carlos Guerrero at (512) 463-6507. What: VIV Asia 2017 When: March 15-17 Where: Bangkok, Thailand Details: VIV Asia is the leading trade exhibition for professionals in animal production and processing of meat, eggs, fish and milk with healthy growth ambitions. No other trade show in Asia offers such a broad pallet of opportunities. From feed to food, VIV Asia challenges professionals to invest in bringing the world’s most promising animal protein markets a big step further. With almost 900 international exhibitors, VIV Asia offers a unique selection, with global market leaders and regional as well as national Asian players of growing importance. There is a special USA Pavilion that you may exhibit in. For more information, contact Carlos Guerrero at (512) 463-6507.
For a complete list of discounted international events please follow this link. 11
Members in the News
Congratulations to all the GO TEXAN breweries who won awards at the Great American Beer Festival: Adelbert’s Brewery, NineBand Brewing Co., Community Beer Co., Solid Rock Brewing, Independence Brewing Co., Grapevine Craft Brewery, The Austin Beer Garden Brewing Co., Revolver Brewing and Real Ale Brewing Co.
Big Bend Brewing was highlighted on San Antonio Current. Chef Larry Delgado of the Texas Chef ’s Association was spotlighted at the New York City Fancy Food Show, shown in this video championing the GO TEXAN program. Several GO TEXAN members were highlighted in this Dallas Morning News article on the Pioneer Brand GO TEXAN General Store at the State Fair of Texas, including: Grease Monkey Rubs, Obie-Cue’s, Mild Bill’s Spices, Silverback Gorill’n Sauce, Chilitepin King, Cessna’s Sassy Salsa, Bugtussle Burn,
Momma Deeâ€™s, Salsa-Holics, Evil Cowboy, The Davis Mountains Nut Company, Dallas Caramel Co., Texas Toffee Queen, Halo del Santo, Slaton Bakery, Jammit Jam, Truly Texas and Dublin Bottling Works. Kiki Neumann Creations was featured in the Banner Press of Brenham on the front page.
Congratulations to all the GO TEXAN wineries who won in Texas Monthlyâ€™s Top Texas Wines awards: Pedernales Cellars, Brennan Vineyards, Infinite Monkey Theorem, Becker Vineyards, Los Pinos Ranch, McPherson Cellars, Messina Hof, William Chris Vineyards, Fall Creek Vineyards and Llano Estacado.
Times Ten Cellars was featured in a nice special about Texas wine on Marfa Public Radio.
GO TEXAN GALLERY
Photos (clockwise): Adam & Lori Thompson from Thompson Dairy Farm, recognized at the Governorâ€™s Small Business Forum as an Outstanding Business in Texas; Texas Agriculture Commissioner Sid Miller on WFAA in Dallas promoting the GO TEXAN Pavilion at the State Fair of Texas; Linda Ryan (Texas wine program coordinator) at Texas Fine Wine Tasting with Rae Wilson of Wine for the People.
A&E Seasonings Irving
Carmelite Hermits Kitchen Christoval
Edinburg Citrus Association Edinburg
Addison Coffee Roasters Addison
Cedar Eaters of Texas Boerne
Environx Solutions Hurst
Adelberts Brewery Austin
Chef Bobo Dallas
Farmers Marketing Service Linn
Al’s Jerky Weslaco
Circle Brewing Austin
Fatsolush Winery Bryan
Atlantic Coffee Solutions Houston
Circle J Fabrication White Settlement
First Place Foods Garland
Austin Beerworks Austin
Circle X Land and Cattle Bryan
Franconia Brewing Frisco
Austin Eastciders San Antonio
CJ’s Smokehouse Murphy
Grandpa Luker’s Berry Farm Carthage
Austin Wood Recycling Cedar Park
Clint’s Picante San Antonio
B&G Garden Fort Worth
Cuero Pecan House Cuero
Belle Brook Farms Nacogdoches
The Culinary Factory Cypress
Bertrands, Inc. Houston Big Red Austin
Custom Cafe Foods Richardson
Blessed Bee Winery Red Rock
Della Terra Farm Brashear
Brewskies Over Texas Richardson
Dixie Dude Ranch Bandera
Deep Rock Cattle Company Blum
Green Force Pest Control Tomball Green’s Grocery and Cafe San Angelo Griffin Meadery Houston Groomer Seafood of San Antonio San Antonio Groovy Dog Bakery Austin Guy’s Seasoning Houston
Harrington Packing Company Winnie
Little Pappasito’s Houston
Oma’s Choice Schulenburg
Harrington Seafood Brownsville
Lola Savannah Coffee and Tea Houston
Onion Shed Farms Smyer
Hasom Bags Glen Rose
Lone Star Pepper Company Keller
Heart Brand Beef Flatonia
Macaroni Joe’s Amarillo
Houston Coffee Exchange Conroe
Magi Foods San Antonio
Humble House Foods San Antonio
Mill King Market & Creamery Mcgregor
Interex Corp. Irving Jananna Foods Kilgore JK Chocolate Dallas Joe Daddy’s Amarillo Joe Taco Amarillo JP Quesos San Miguel San Benito La Familia Salsa Rockport
Mirth Waco Mr. G Real Pit Sauce Mesquite Mulay’s Sausage Longmont Municipal Plaza Odessa Navarro Pecan Company Corsicana City of Navasota Navasota Nine Band Brewing Allen
Padrino Foods Irving Pappasito’s Cantina Houston Philly Seafood Sugar Land Plant Odyssey Niederwald Pogue Agri Partners Kenedy Presidio Municipal Development District Presidio Prismaura Candles Houston Rain Fresh Bottled Water Garland Ranch Oak Farm Fort Worth Reina Meals Jersey Village Rice Belt Warehouse El Campo
New/Renewed Members Rio Valley Canning Co. Donna
Twisted Palate Houston
Salve Naturals Houston
Terry County Harvest Festival Brownfield
TX Q Rubs Brownsville
Serenity Tea Sips Mesquite Sherman County Development Committee Stratford Smart Flour Foods Austin Sogo Industries Houston Spring Creek Growers Magnolia Sunset Winery Fort Worth Susie’s South Forty Confections Midland
Texas Lone Star Honey Wichita Falls Texas Mountain Trail Region of Texas Alpine Texas Pecan Cake Shop Bertram
Weatherford Farms Stafford Wedding Oak Winery San Saba
Texas Toffee Plano Texas Tropical Trail Region Freer
Young’s Greenhouses Wichita Falls
Texas Twist Carrollton
Zeapod Cakery Houston
Times Ten Cellars Dallas
T/R’s Steaks and More Center
Torr Na Lochs Vineyard and Winery Burnet
Taiga Coolers Arlington
Village of Volente Annual Olive Festival Volente
Wolfforth Economic Development Corporation Wolfforth
Sweet Heat Jam Company Katy
Taco Taco Cafe San Antonio
Texas Keeper Cider Austin
Union Valley Farms Nixon
Tres Designs San Antonio Triangle Turf Bay City
MEET YOUR FIELD REPRESENTATIVES Trade and Business Development Regions
Trade and Business Development Regions
1. Rob Barthen 7. Jami McCool 1. Rob Barthen 7. Jami McCool 2. Matt Williams 8. Nelda Barrera 2. Matt Williams Barrera 3. David Kercheval 8. Nelda Eggemeyer 9. Chandra 3. David Kercheval Chandra Eggemeyer 9. 4. Darrell Dean Bobo 10. Michelle 5. Manuel Martinez 10. Michelle Faulkenberry 11. CarolBobo 4. Darrell Dean Kristin Lambrecht11. Carol Faulkenberry 5. Manuel 6. Martinez [Russ Robertson â€“ Director] 6. Kristin Lambrecht
Mouse over their photos to see which region each Field Representative serves, and click on their photo to send them an email.
SPOT THE GO TEXAN MARK CHALLENGE
Take the Challenge and WIN PRIZES! 20
Grab your mobile devices / cameras and send us pictures of the GO TEXAN mark — on products on the shelf or in your hands, on signs, vehicles or printed materials. Get creative!
Prizes include GO TEXAN t-shirts, glasses and hats.
To enter, tell us where you saw it and post your photo (be sure to use the #GOTEXAN hashtag) on We will judge your social media Facebook, Instagram or Twitter. post or email photo (based on We will share your posts and originality, creativity, composition, select winners once per month. the “fun factor” and, occasionally, You may also enter by emailing us we’ll randomly pick winners!). If you your photo. win, we will notify you that we’re about to send you some stylish Have fun ... and happy hunting! GO TEXAN swag. 21
R E B M E M Y N O M I T TES
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