BRINGING YOU THE BEST OF TEXAS MAY 2018
TEXAS DEPARTMENT OF AGRICULTURE
COMMISSIONER SID MILLER
JUICY, SWEET AND GROWN IN TEXAS p. 9 MEMBER SPOTLIGHT:
IT'S ALL FOR PALMER p. 15
BRINGING THE WORLD TO
INBOUND TRADE MISSIONS p. 10
READY. SET. SEW.
THE 2018 QUILT BLOCK COMPETITION p. 3
GO TEXAN MEMBER SPOTLIGHTS RECIPE & WINE PAIRING EVENTS CALENDAR SPOT THE MARK!
THANKS TO OUR CHAMPION SPONSORS
Howdy, neighbors! Welcome to the May 2018 edition of the GO TEXAN magazine. Agriculture has been at the forefront of the news lately, with lots of talk about agricultural trade and tariffs. I’m proud to say that I’m working hard to make sure Texas agriculture has a voice in what’s happening. As Texas Agriculture Commissioner, I am committed to ensuring that Texas farmers and ranchers — including our GO TEXAN members — have a healthy, competitive market to sell their goods.
With summer just around the corner, there will be plenty of Texas agricultural products on the market to purchase. Like Texas-grown watermelons — coming into season in the next few months. I know I’ll be looking for the GO TEXAN mark when I buy my watermelons this summer, because nothing beats a Texas watermelon. That’s the great thing about GO TEXAN; it gives us a quick-and-easy way to identify the best Texas-grown products. So next time you’re out shopping, look for the GO TEXAN mark in the shape of Texas, and make your purchase to support Texas agriculture. Remember friends, Texas agriculture matters! Your servant, SID MILLER Texas Agriculture Commissioner ABOUT COMMISSIONER SID MILLER Sid Miller is an eighth generation farmer and rancher and the 12th Commissioner of Agriculture for the great state of Texas. Commissioner Miller has devoted his life to the agriculture industry, and supporting Texas producers and the communities they call home. He is a businessman, rancher, community leader, former ag teacher and former school board member. Commissioner Miller is a rodeo cowboy and holds nine world championship titles. He is an honors graduate of Tarleton State University in Stephenville, where he received a Bachelor of Science in Vocational Agriculture Education.
TEXAS DEPARTMENT OF AGRICULTURE COMMISSIONER SID MILLER GO TEXAN E-ZINE MAY 2018
(877) 99-GOTEX gotexan.org gotexan@TexasAgriculture.gov TEXAS DEPARTMENT OF AGRICULTURE
COMMISSIONER SID MILLER
With GO TEXAN, you get the best of Texas. And remember, when you shop, travel and dine out, you are supporting Lone Star businesses, communities and the hard-working Texans behind them!
The 2018 Quilt Block Competition begins
How To Be Water Smart
Go Local. Go Texan. Go Share It.
Ready. Set. Sew.
Let Your Voice Be Heard!
he GO TEXAN marketing program, launched in 1999, adds a new dimension to the promotion of Texas agriculture. For nearly 20 years, this award-winning campaign has highlighted a wide variety of agricultural products under one easily recognizable trademark, a glowing brand in the shape of Texas.
Events & News
7 8 9 10
This publication is created using funding dedicated to marketing Texas goods and products.
TDA to hold FSMA Produce Rule public input meetings Greenspace grant is brightening communities and saving water GO TEXAN wants to hear from you. Here's how!
Made or Grown in Texas TEXAS WINE
The Best of Texas . . . for Mom
Texas is a Seafood State
Watermelon Season is Here!
Bringing the World to Texas: Inbound Trade Missions
STATE FAIR OF TEXAS
A Stage for Agriculture: The GO TEXAN event stage
TDA Goes Down Under: Trade Mission to Australia
Member Spotlight Cappadona Ranch
IN HER OWN WORDS: Owner Victoria Barrera Cappadona
Ritz & Ray's Woodworks
18 19 21 25 26 27 29 30
IN HIS OWN WORDS: Co-Founder Robert E. Strong, Jr IN HER OWN WORDS: Owner Ritz Aramburo
GO TEXAN Features
CHAMPION SPONSOR: AG WORKERS INSURANCE BEST OF TEXAS: FUN FACT POSTERS EVENT CALENDAR GO TEXAN OPPORTUNITIES SPOT THE MARK RECIPE OF THE MONTH REGIONAL FIELD STAFF CONTACTS GO TEXAN BULLETIN BOARD
EVENTS & NEWS
2018 QUILT BLOCK COMPETITION
READY SET SEW T
exas Agriculture Commissioner Sid Miller is asking quilters from all across the Lone Star State to participate in the Texas Department of Agriculture's 2018 Quilt Block Competition and submit patterns that depict scenes that ‘Celebrate Agriculture’ and define our 'Texas Roots'.
have kept their land in continuous operation for 100 years or more.
Get your thinking caps on and tap into some Texas pride because the 2018 agriculture quilt might be the most beautiful (and challenging) competition to date. Remember, Texas agriculture is a story of innovation As in previous years, participating quilters will create and preservation that continues to be written. But if you patterns from a selection of natural fibers (and one ‘bonus’ need some creative, quilting inspiration, below are three item). The only requirement for your self-provided words that ‘define' every Texan and make the Lone Star bonus item is that it must be a piece of cotton fabric State such a wonderful place to call home. that you include as part of your submission. Once all FAMILY: the entries have been collected, a panel of independent, A group consisting of Texas parents and children living together in outside judges will select the winning blocks, which will a household. be pieced together into a quilt and unveiled at this year’s Family Land Heritage event in November. LAND: The Family Land Heritage event is hosted by TDA to recognize Texas farmers and ranchers whose families
The part of Texas that is not covered by water, as opposed to the sea or the air.
HERITAGE: Valued objects and qualities such as cultural traditions, unspoiled countryside and historic buildings that have been passed down from previous generations.
By the way, if your block is selected, you will be embroidered in Texas quilting history. This one-of-a kind piece just might be seen, displayed and featured at activities and events throughout the Lone Star State, Sew, what are you waiting for? Texas Agriculture Commissioner Sid Miller unveils the winning 2016 Quilt
For more information, please contact Julia Newton at Julia.Newton@texasagriculture.gov or at (512) 463-8215
EVENTS & NEWS
Let Your Voice Be Heard!
tda to hold FSMA PRODUCE rule public INPUT meetings
harvesting, packing and holding of fruits and vegetables grown for human consumption. This is the first time such standards have been implemented. The purpose of FSMA is to shift food safety regulations from a system that focuses on responding to contamination to one that focuses on preventing contamination. FSMA was enacted on Jan. 4, 2011, and it authorizes the Food and Drug Administration to take a preventive “We want to hear from our ag producers,” approach to food safety. TDA is the state agency Agriculture Commissioner Sid Miller said. “This responsible for implementing the corresponding is a substantial new federal effort, and the Texas produce safety program in Texas. Department of Agriculture wants to make sure we work hand-in-hand with our farmers to In hosting the meetings in seven locations implement the rules consistently and efficiently.” across the state, TDA wants to give producers an opportunity to discuss the development of The Food Safety Modernization Act (FSMA), the administrative rules as they pertain to farm specifically the Produce Rule, establishes science- verification, review and enforcement. based minimum standards for the safe growing, he Texas Department of Agriculture (TDA) will hold a series of community meetings across the state to collect input on implementing the new federal law to promote the safety of fruits and vegetables grown across the country. The meetings will serve as a forum to gather public input, as TDA develops the rules to administer this comprehensive new federal mandate.
tda produce rule public input meetings LUBBOCK Texas A&M Agrilife Extension 1102 E FM 1294 Lubbock, TX 79403 Tuesday, May 1 • 10 a.m. - 12 p.m.
TYLER Hampton Inn & Suites Tyler-South 8962 S. Broadway Avenue Tyler, TX 75703 Thursday, May 3 • 10 a.m. - 12 p.m.
UVALDE Texas A&M AgriLife Extension 1619 Garner Field Road Uvalde, TX 78801 Wednesday, May 9 • 10 a.m. - 12 p.m.
FORT WORTH Hampton Inn (West I-H 30) 2700 Green Oaks Road Fort Worth, TX 76116 Wednesday, May 2 • 10 a.m. - 12 p.m.
WESLACO Texas A&M AgriLife Extension 2415 E. Business 83 Weslaco, TX 78596 Tuesday, May 8 • 10:30 a.m. - 12:30 p.m.
ROSENBERG Texas A&M AgriLife Extension 1402 Band Road Rosenberg, TX 77471 Tuesday, May 15 • 10 a.m. - 12 p.m.
SAN MARCOS Hilton Garden Inn 2131 N Interstate HW 35 San Marcos, TX 78666 Wednesday, May 16 • 10 a.m. - 12 p.m.
EVENTS & NEWS
How To Be
h, the beauty of a Texas landscape! Texas landscapes come in a wondrous array of shapes colors and forms. GO TEXAN and the Texas Water Smart Foundation have been working to add Texas landscape areas to some of our Certified Retirement Communities through a greenspace grant project. The Water Smart project was designed to promote the use of water smart plants and pollinator plants while utilizing practices of natural resource conservation and education. It also had a dual purpose of improving a communityâ&#x20AC;&#x2122;s appearance and attracting retirees.
Water Smart Project Photo Gallery
Completed Water Smart project in Palestine.
Weâ&#x20AC;&#x2122;re very proud of what has been accomplished through these grants and the enhancements they provide in their communities.
MEMORIAL DAY WEEKEND ONLY!
Volunteer shows Texas Agriculture Commissioner Sid Miller the completed project in Seguin.
May 26-28 has been designated the Lawn and Garden Water Smart Tax Holiday. Rain barrels, soaker hoses, mulch, topsoil, any landscape plants and more are all available as tax free purchases this Memorial Day weekend. Whether updating, planning new projects, or repairing damage from the storms of last year, keep this holiday in mind and plan to be Water Smart.
Asst. Comm. Dan Hunter and volunteers from the city of Rusk dedicate their greenspace area.
EVENTS & NEWS
GO LOCAL GO TEXAN GO SHARE IT G
O TEXAN wants to share more of what our members are doing. Social media is the quickest and most up-to-date way to share the latest news and happenings from our members. Please notify us if you have a new product, you’re in the news, or if you’ll be at a GO TEXAN event – whatever it is, we'd like to hear about it. There are two ways to let us know and help get the word out to the rest of the world.
1. Tag GO TEXAN on Facebook, Instagram and Twitter with @GOTEXAN
2. Email us at gotexan@TexasAgriculture.gov
Remember, tagging isn’t using the hashtag symbol # (but we love that too!), it’s linking our GO TEXAN social media outlets to your post. That notifies us that you have tagged us in your post. Our tag handle is the same on all of our accounts (Facebook, Instagram and Twitter)- @GOTEXAN. Once you tag us then we can share, repost or retweet it to our followers on all three social media platforms! About that hashtag . . . using #GOTEXAN is an awesome way to spread the word about our program. However, a hashtag simply is a way to group information together so followers can easily find all the posts that involve the program. It won't notify us about your post. Another good way to let us know about a big event you'll be hosting or attending is to send us an email! Put “social media” in the subject line, give us a brief description of the information you want in the post (who, what, when, where, why and how) and add a picture or two. Then, we will do our best to add it to our social media schedule.
UPDATE YOURSELF! Keep GO TEXAN up-to-date on your company and contact information! We have transitioned from a traditional paper mailout to an e-mail for our renewal letters and certificates. So we need your email addresses! Also, if there has been a change in physical address, change in contact name or an update on your products let us know; email us at: GOTEXAN@TexasAgriculture.gov
Type “update info: (your company name here)” and we will let you know when we update it.
We love knowing what is going on with all of our GO TEXAN members and we love letting the world know too! If you have any questions on how to tag GO TEXAN, or how it can benefit your social media, check out this link. Can’t wait to see and share all of your GO TEXAN pride!
WINE ADVISORY COMMITTEE MEETING
The Best of Texas
. . . for Mom
The Texas Wine Industry Development Advisory Committee will meet for the first time in 2018 on May 3. The committee will hear updates from TDA on the Uncork New Possibilities Texas Wine Campaign, as well as, discuss priorities the committee has identified, such as expanding Texas wine in retail locations and restaurants. This meeting is open to the public.
Texas Wine Industry Development Advisory Committee Meeting Thursday, May 3rd â&#x20AC;˘ 1:00pm
Texas Department of Agriculture Stephen F. Austin Bldg 11th Floor Conference Room Austin, Texas [view posting]
ood things spring from the Texas earth. The same soil that gives birth to the wine grape brings to life a wide array of colorful Texas plants.
This Motherâ&#x20AC;&#x2122;s Day, pair the beauty and flavor of Texas in one unforgettable package to make a Lone Star Statement. Combine fine Texas wine with fresh Texas-grown flowers for a show of gratitude every mother will love.
View our wine & floral pairing guide or visit uncorktexaswines.com to find local wineries in your area.
FOR MORE INFO Texas Wine
TEXAS GULF SHRIMP
is a seafood state
or years, the unpredictable and alluring waters of the Gulf of Mexico have provided a diverse and distinctive lifestyle for Texas fishermen. Fueled by hard work and driven by a gracious but sometimes unforgiving sea, Texas shrimpers are the heart of our coast and have an unparalleled commitment to provide consumers with the finest, freshest, besttasting shrimp around.
Dating back to the 19th century, the Texas shrimp industry has always been a salty group of coastal shrimpers focused on inshore white shrimp until the use of otter trawls were introduced in 1915. This breakthrough allowed vessels to fish further offshore. Shortly following World War II, the discovery of offshore ‘nocturnal’ brown shrimp opened new, uncharted waters and opportunities for Texas fishermen. The industry boomed, and Texas shrimp landings increased rapidly. In fact, the high standards and reputation for quality set back in the 1960’s has carried on for decades.
KNOW YOUR SHRIMP
There are more than 100 species of commercially available shrimp in the world and Texas Gulf waters are home to two of the best varieties: brown shrimp and white shrimp. Brown shrimp are the most dominant species caught by Texas shrimpers, harvested at night in the deeper waters of the Gulf. While white shrimp are harvested in shallow waters closer to the shore and are grey in color with a mild flavor. White Shrimp
Texas shrimp boats in 1952
courtesy Portal to Texas History
From captains with GPS-equipped boats to high-tech processing facilities, the Texas Gulf shrimp industry remains a progressive group of coastal innovators! Each individual involved in the process has a tale to tell and plays an important role. There are millions of dollars in Gulf shrimp landings and thousands of jobs attributed to the industry along the coast. It’s no wonder the success of the Texas shrimp industry is enjoyed by everyone who calls the Lone Star State home.
FOR MORE INFO
Bobby Champion Texas Shrimp
WATERMELON FUN FACTS • Watermelons are 92% water and a great source of hydration. • Watermelons contain the antioxidant lycopene which can aid in sun protection. • Watermelons are cholesterol-free, fat-free, sodium-free and only 80 calories per 2 cup serving. • Watermelons contribute almost $90 million annually to the Texas economy. • The first cookbook published in the U.S. in 1776 contained a recipe for watermelon rind pickles.
WATERMELON SURPRISES Shrimp Pico de Gallo (pictured) Green Tea Strawberry Shortcake
FOR MORE INFO
Scott Sroufe Texas Produce
atermelon: Fruit or Vegetable? Many have struggled with this age-old question. Well, whichever side you choose, you’re right! Watermelons are considered both a fruit and a vegetable.
Many consider it to be a fruit because it grows “on the vine” like other fruits. Those in this camp usually enjoy the humble watermelon as a sweet treat, a snack or even a tasty dessert. However, since it is a member of the plant family of gourds, to others it is a vegetable. These folks consume the rind just like a vegetable and will eat it stir fried, stewed or most often, pickled. Watermelons have grown so much in popularity they’re no longer seen as just a great staple of the iconic summertime picnic. In fact, studies have shown that 1 in 10 restaurants across the country feature watermelon on their menu in some form or fashion. As a matter of fact, their use in food establishments has grown by 27% in the past four years. So, whether you prefer yours seeded or seedless, red or yellow fleshed, as a dessert, side or part of the main course, you will find watermelon in abundance throughout Texas beginning mid-May through October. You won’t have to look too far either, because they’re grown on farms stretching from the Rio Grande Valley up to the High Plains and from East Texas to the Trans-Pecos. Whether you cast your lot with the fruit followers or the vegetable believers, be sure to get your hands on some juicy, sweet Texas watermelon this season!
TEX A S INBOUND TR A DE MISSIONS
UPCOMING INBOUND TRADE MISSION INFORMATION
Free advance registration is required. REGISTER HERE and get approved by SUSTA in order to participate in SUSTA events.
s a part of Commissioner Miller’s global outreach initiative, the Texas Department of Agriculture (TDA) organizes inbound trade missions to provide Texas businesses with an opportunity to meet pre-qualified potential foreign buyers face-to-face. TDA trade missions, both inbound and outbound, are international trips organized for the purpose of exploring international business opportunities, learning about a specific foreign market, and building business-to-business relationships. These events have proven highly successful for many local businesses, and opened the door for long-term trade relationships. In the past few years, the TDA / Southern United States Trade Association (SUSTA) have coordinated trade missions with buying delegations from over 15 different countries including: Canada, China, France, UK, Germany, Norway, South Korea, and many more countries.
Participation fee is $25.00 per activity paid directly to SUSTA after registration approval. Registering for these events will allow companies to meet one-onone with qualified buyers in Texas and give you the opportunity to explore the European, Canadian, and/or Mexican markets at a very low cost.
Organized by: Southern U.S. Trade Association and Texas Department of Agriculture
UPCOMING INBOUND TRADE MISSIONS to AUSTIN, TEXAS
June 27 -29
Canadian and European (Buyers) Inbound Trade Mission
July 27 -29
Canadian Broker/Agent Inbound Beer and Spirits Trade Mission
Mexican (Buyer) Inbound Trade Mission
Healthy snacks & salsas, condiments, non-GMO and gluten‐free, snacks, organic and natural, nuts, nut butters Award winning exportable spirits, highly-rated Texas craft beer, Texas distilled spirits, new-to-Canadian market products Healthy snacks & salsas, condiments, non-GMO and gluten‐free, snacks, organic and natural products, nut butters, ethnic foods
FOR MORE INFO
STATE FAIR OF TEXAS
EVENT STAGE PHOTOS
Learning about horse skeletons with a very patient painted horse!
a stage for agriculture
F Goat yoga!
Chatting with the game wardens and stars of "Lone Star Law"
While these are very popular attractions, the GO TEXAN Pavilion event stage is the epicenter of the pavilion and offers visitors the opportunity to experience Texas agriculture in a whole new way. A platform for talented Texans and unique agriculture demonstrations, the event stage is a great place to see live animals or participate in a live musical or educational experience. Where else can you see the skeleton and muscles (painted!) of a Texas quarter horse, hear from Texas Parks and Wildlife game wardens from the TV show "Lone Star Law" or participate in a ‘Goat Yoga’ session?
If you have something to showcase on TDA’s GO TEXAN event stage, please let us know. With the big event right around the corner (Sept. 28th – Oct 21st) it’s not too early to start making your State Fair of Texas event stage plans. Let us know and we'll hold a spot for you!
For more information about this and other State Fair opportunities, please contact TDA at txstatefair@TexasAgriculture.gov.
FOR MORE INFO State Fair
or 47 years, the State Fair of Texas has highlighted the importance of Texas Agriculture! Knowing this, it’s no wonder why the Texas Department of Agriculture’s GO TEXAN Pavilion remains a premier destination among annual fair-goers. From educational opportunities and friendly vendors, to a general store loaded with one of the largest collections of Texas-made food and goodies in the Lone Star State, you can find it all in the Pavilion.
OTHER TRADE MISSIONS
June 3rd to June 11th
DOWN UNDER TDA GOES
he Texas Department of Agriculture will be hosting an outbound trade mission to Australia to attend Beef Week. Australiaâ&#x20AC;&#x2122;s national beef expo is one of the worldâ&#x20AC;&#x2122;s greatest beef cattle events and is held just once every three years in Rockhampton, Queensland, Australia.
Beef Australia 2018 will be held from May 6 to 12 and will be a celebration of all facets of the Australian beef industry. It will facilitate new trade and export opportunities by exposing the local supply chain to the international industry leaders. It will feature more than 4500 cattle from over 30 breeds; a trade fair promoting more than 500 businesses; a symposium, seminars and property tours to deliver new research information to producers; and restaurants, celebrity chefs and cooking demonstrations for visitors to appreciate the quality and flavor of Australian beef. At the conclusion of the expo, the group will then go on a three-day tour of different ranches. The outbound trade mission, and the U.S. Livestock Genetics Export Program, is funded through the State Trade Expansion Program (STEP) grant. The Beefmaster Breeders United will also be in attendance.
DID YOU KNOW? The Beefmaster breed is recognized as a "Dual Purpose" breed, meaning Beefmaster blend strong maternal traits with excellent growth and carcass abilities. The cattle are heat, drought and insect resistant. They are moderate in size, and while there is no set color pattern in the breed, they are generally light red to dark red and some will have white mottle on their faces. The females are excellent mothers, raising a heavy calf each year, and the bulls are aggressive breeders. Beefmaster are intelligent, gentle cattle that are truly a pleasure to work with.
The Texas Department of Agriculture will be hosting an outbound trade mission to Resistencia Argentina for a Brangus Cattle show in June. The Resistencia show is the largest Brangus show in Argentina. Producers and visitors from different parts of the world (Brazil, Colombia, Mexico, Paraguay, Bolivia and Uruguay), come to the Chaco to witness the most important Brangus event in the country. By decision of the organizers, it is intended to concentrate on quality and not so much on quantity. The Brangus breed was developed to utilize the good traits of Angus and Brahman cattle. Their genetics are stabilized at 3/8 Brahman and 5/8 Angus. The breed have proven resistant to heat and high humidity. Under conditions of cool and cold climate they seem to produce enough hair for adequate protection. The cows are good mothers and the calves are usually of medium size at birth. The cattle respond well to conditions of abundant feed, but have exhibited hardiness under conditions of stress.
FOR MORE INFO
IN HER OWN WORDS:
Victoria Barrera Cappadona, Founder
Q: Tell our readers the brief history of you and your GO TEXAN business. A: In the summer of 2012, Texas was in the middle of a heavy drought, leaving our ranch land barren and dry. I was fascinated by all the plentiful mesquite bean pods hanging from the mesquite trees and was determined to learn why they continue to thrive under such harsh environmental conditions. Abundant and growing silently on the ranch, these mesquite trees soon found themselves in the spotlight. One day, I asked my father-in-law, Fred, "Besides nutrition for the cattle and wildlife, what can people do with all these mesquite beans?" His response? â&#x20AC;&#x153;Jelly!" With a sense of adventure and desire to try something new, my family and I gathered mesquite bean pods from the backyard and began to experiment with recipes. Through trial-and-error, I found the perfect mesquite bean jelly recipe; it was surprisingly delicious! In fact, it was so good, my children preferred it over traditional jellies and soon my entire family was hooked.
continued . . . By summer of 2013, 50 cases of Cappadona Ranch Mesquite Bean Jelly was being made and advertised by word-of-mouth. From this, a request for a ‘Chili Pequin’ mesquite bean jelly was made and the result was the perfect combination of valley sweetness and South Texas zing for those consumers looking for something with a kick. With more requests for our jelly and gift baskets, it was time to think bigger. In April of 2016, I created Rio Grande Mesquite, LLC, and built our first website. Cappadona Ranch expanded their operation to include (caffeine free) roasted coffee and flour made from mesquite beans. During the flour milling process we noticed the hulls were not pulverizing the seeds but I found a way to extract the seeds, and create Cappadona Ranch roasted tea. We are extremely proud that our operation is the only company offering both tea and coffee derived from the mesquite tree beans. Our mesquite bean products have been very well received and through our success, we’ve been able to give back and help others. We’ve been fortunate to work with the Texas A&M AgriLife Extension Family, Consumer Health Extension Agents for Diabetes, Walk Across Texas, Healthy South Texas, Better Living Texas and other statewide programs. In short, Cappadona Ranch is a great story driven by family, hard work, true grit and dedication. Through a willingness to think outside the box, along with some culinary innovation, native Mesquite trees and their fruit are iconic, historic and truly delicious!
Q: Provide TDA with one example of how you feature the GO TEXAN mark. A: The GO TEXAN mark is proudly featured on our products; indicating that we are a locally grown product with strong Texas roots. In fact, Cappadona Ranch products have been sold and showcased with fellow GO TEXAN products at many statewide events, stocks shows and in the GO TEXAN Pioneer General Store at the State Fair of Texas.
Q: Why is being a GO TEXAN member and sourcing local important to you? A: GO TEXAN allows our mesquite bean products to be seen and sampled. Sourcing our products locally helps us educate our community about our native resources and how they can benefit from them. Having our community support is very important and helps us connect with other entrepreneurs to share best practices, tips and advice.
HOW TO FIND US
The Mesquite Tree Out of all the mesquite trees in the United States, Texas is home to 76%. Native to Texas, mesquite trees, referred to by some as devil tree, also provide nutrition and sustenance to cattle and wild life during seasons of drought.
Visit www.cappadonaranch.com for more information 14
Q: How do you feature the GO TEXAN mark? A: This is simple. We make sure we have it on all of our packaging to highlight that we are GO TEXAN. We also feature this on presentations when we approach retailers.
Q: Why is being a GO TEXAN member and sourcing local important to you? A: Being GO TEXAN and staying as local as possible with regards to our production and sourcing of raw materials is important to us because it embodies what we are about as a company. We are a family based company with simple roots reliant on the support of our community for our growth. It is therefore very important to us to try to remain tied into the local community, albeit a large one throughout Texas. We have a unique challenge in that our products are Asian, but we believe that food is universal and we always strive to create unique recipes that feature foods Texans are accustomed to eating. Whether it be a new take on a pulled pork sandwich, a green curry coleslaw, or potato salad, we're always pushing the limits of what is expected, and we're doing it in a very flavorful way.
HOW TO FIND US 15
Please find us on Facebook: facebook.com/prettythaibrand facebook.com/heartstrongpns
MEMBER SPOTLIGHT Pretty Thai IN HIS OWN WORDS: Robert E. Strong, Jr. Co-Founder Chef Q: Tell our readers the brief history of you and your GO TEXAN business. A: Pretty Thai速 started as a food truck "Pretty Thai For A White Guy" in January 2013. Kristen and I met in 2012 on a food truck for SXSW and realized we were both attending the same culinary school in Austin. We fell in love cooking and decided to start our food truck following school. We were featured on Eat St. on the Cooking Channel as well as on Fox 7 Good Day Austin and other local publications. We ended up moving the food truck to Kristen's hometown of Boerne and served at a few local bars for about a year. It was during the summer of 2014 that we started bottling our products and selling them at Bending Branch Winery in Comfort, TX on the weekends. We chose to move to Southern California at the end of 2014 and started selling our products at Farmers Markets on the weekends, but we missed Austin and decided to move back within 9-months to re-open the food truck and start selling our products along with our food. We began operating the food truck again in October 2015 right behind Thom's Market on Barton Springs Rd. In January of 2016 we were discovered by Central Market at the Lakeline Mall, right after updating our new packaging/logo. We were first on the shelves of small stores (Thom's Market), as well as both Wheatsville Co-Op locations before launching in both Austin Central Market locations in July of 2016. By January of 2017 we were approved to go into all nine Central Market locations in Texas. We chose to stay small and focus on building our brand in Central Market who treated us like family from the getgo. We were very optimistic 2017 was going to be a great year for Pretty Thai as well as Kristen and I, but unfortunately life tends to happen and 2017 turned out to be the worst year of our lives. Our first child, Palmer, was born on April 1st and after 47days and two different children's hospitals (Dell Children's and Texas Children's Hospital), Palmer passed away due to having Heterotaxy Syndrome and multiple congenital heart defects. It was during this tragedy that I committed myself to not only building Pretty Thai速 into a household name to honor my son, but to also start a foundation in his honor to help families in need facing similar situations that we did. We just filed our 501(c)(3) paperwork this month for the Palmer Nicklaus Foundation, powered by HeartStrong
"Everything we do, everything we create, is to honor Palmer!" - Robert Strong
We just spent Easter weekend in Houston and we served lunch to the families in the hospital. Although difficult, the thought of not fulfilling the promises we made to Palmer are unfathomable. We plan to use Pretty Thai速 as a springboard to support the Palmer Nicklaus Foundation and HeartStrong. Every purchase of Pretty Thai速 will lead to a donation to our foundation which will in turn help us develop family advocacy programs with Texas Children's Hospital and hopefully Dell Children's, as well as help us feed families that are fighting alongside their babies in the hospital. Everything we do, everything we create, is to honor Palmer!
IN HER OWN WORDS:
Ritz & Ray Woodworks
Ritz Aramburo, Owner
Q: Tell us about you and your GO TEXAN business.
A: The business started in the last quarter of 2017, upon seeing the opportunity on the ranch property, with an existing woodshop (complete with raw materials and equipment) in Mission, Texas, that my aunt bought. The business is operated by me and my husband with the help of two local artisans. I am an accountant by profession and have been working in a bank for 15 years in various roles in sales, operations and customer service. My husband is a computer engineer, but grew up exposed to carpentry done by relatives. He is a diligent worker and pays attention to details.
Q: How do you feature the GO TEXAN mark? A: Finding the right people to help us in this business is the key, we are fortunate to get the services of local artisans who are experts in their field. We also surrounded ourselves with a team of influencers and designers to get the best advice for our products. We also take advantage of the assistance from the Womenâ&#x20AC;&#x2122;s Business Center of Cameron County (Small Business Entrepreneur Bootcamp), University of Texas Rio Grand Valley (Adopt a Startup Program), Harlingen EDC (Kauffman Fast Track Venture Program), SBDC and SCORE mentorship to create a business plan to ensure the success of this business. Being a member of the GO TEXAN community, with the brand recognition that goes along with it, is beneficial to start up businesses like ours to get our name and brand out.
Q: Why is being a GO TEXAN member and sourcing local important to you?
A: Since joining, I encourage other local businesses to join the GO TEXAN community and help promote and patronize other members. I believe that sharing is caring and that we can only be successful if we help others succeed as well. I also believe in collaboration and reach out to other businesses to find ways on how we can support and help each other. Hence, I share about GO TEXAN through my flyers, brochures, and website.
CHAMPION SPONSOR SPOTLIGHT
g Workers Mutual Auto Insurance has been serving the agriculture community and their families since 1948 by providing personal auto insurance coverage. Twelve-month policy owners in the state of Texas may earn a dividend at the end of each year. Over the years, we have given back over $200 million in dividends with the current dividend set at 17%. We are proud to have the privilege to serve third generation policy owners. It is an honor to be a part of their family legacy as well as the heritage of agriculture in Texas. Ag Workers supports GO TEXAN because we are a Texas based company taking care of Texans who provide the food and fiber for our country. It is our pleasure to support those who are doing what is great for our country. From Dirt Roads to Highways, Ag Workers would like to have you covered. Please visit us at agworkers.com or call us at 1-800-7727424 ext. 1634. We would love to welcome you into the Ag Workers Family. In addition, Ag Pro Services, is an in-house independent agent and wholly owned subsidiary of Ag Workers. Ag Pro may provide homeowners, animal mortality, commercial, umbrella, farm and ranch, equipment and other insurance products to our customers and the general public. Please visit us at AgProServ.com or call us at 1-877-962-4776 for a free no obligation rate quote.
Ag Workers Insurance 1-800-772-7424 ext. 1634 agworkers.com
DID YOU KNOW? H Watermelon is the most consumed melon in the U.S. H 100% of watermelon is edible. Yes, you can eat the rind! H Watermelon is both a fruit and a vegetable.
T E X AS DEPA RTM EN T OF AGR I 19
MAY FUN FACT POSTER Collect them all! Click here to download.
ICU LT U R E O COM M IS SION ER SI D M I L L ER 20
Events Calendar MAY May
FREDERICKSBURG SUMMER FARMERS MARKET Kinderhalle Pavilion at Marketplatz, Fredericksburg
Local Farmers, ranchers and artisan food makers have fresh, seasonal products for sale! Plus there are cooking demos, local wines and live music! Thursdays through August 30.
THE TEXAS WAY TRADE DAYS Towel Park Armory, Snyder
Car Show and festival for Food and Drink in Snyder! Friday May 4 through Saturday May 5. Discounted booth space to GO TEXAN members who wish to sample and sell products.
FIRST FRIDAY DINNERS Bryan
Two dinner servings: 6:30 and 8:30 PM of 3 wonderful courses! For reservations, please contact website and plan to BYOB.
20TH ANNUAL LAVENDER FEST AT BECKER VINEYARDS [website] Becker Vineyards, Fredericksburg
Celebrating everything Lavender including vendors, cooking demos, luncheons, wine tastings and tours, live music and more! May 5 and 6.
MILES AMERICA TRADE DAYS [Facebook page] Downtown Miles, Texas
Miles America Trade Days are the First Saturday of every month. Open Air market for handcrafted items, “Upcycled” Merchandize and Flea Market. Booth prices are $20 per 10x15 booth space.
TEXAS EU BUSINESS SUMMIT [website] San Jacinto Event Hall, University of Texas Austin
In its 7th year, the Texas-EU Business Summit is the premier event for Texas businesses, entrepreneurs and economic development professionals seeking to expand their footprint in Europe.
2018 SOUTHWEST FUEL AND CONVENIENCE EXPO [website] Henry B. Gonzales Convention Center, San Antonio
May 9 - 11. This is one of the premiere fuel and convenience expos in the Southwest.
LET US KNOW If you are planning a new event or part of an existing one with GO TEXAN member opportunities, let TDA know. We want to make sure fellow GO TEXAN members have an opportunity to participate.
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MAY (continued) May
WESTERN HERITAGE CLASSIC Taylor County Expo Center, Abilene
May 10 - 12. Today, the Western Heritage Classic is recognized internationally. The 3-day event's showcase is the Ranch Rodeo; though it features western interests as well as history.
EUREKA HERB FESTIVAL [website] C & J Farms, Eureka , Corsicana
The First Annual Eureka Herb Festival welcomes you for a day of good health and healthy living! GO TEXAN vendors are urged to apply!
SIAL CHINA Shanghai, China
From May 16-18. Leading trade show in Asia, attended by more than 1,000 wholesale and retail buyers. Major discounts available with SUSTA membership.
TEXAS FOOD PROCESSORS ASSOCIATION ANNUAL CONFERENCE Marriott Town Square, Sugar Land
May 16-17. All processors, associate and affiliate members are encouraged to attend. This is our largest conference and networking event of the year.
2018 ARTISAN SPECIAL EVENTS SHOPPING AT THE MARKET Bastrop
Artisan vendors introduce customers to new products and talents. Vendor application online here.
FREDERICKSBURG CRAWFISH FESTIVAL [website] Marketplatz, Fredericksburg
Cajun food, live music, and kid's carnival sponsored by Fredericksburg Jaycees. Contact website for ticket information. Through May 27
BAKING WORKSHOP [website] Blanco
Each student will take home samples of all items baked and a light lunch will be served midway through the day to keep spirits up! Class includes: Asiago Ciabatta, Sweet Potato Sandwich Rolls, Caramel Pecan Apple Muffins, Strawberry Biscuits. Register on website ($100)
TEXAS BLUEBERRY FESTIVAL Nacogdoches
This is the most delicious festival in the Lone Star Stateâ&#x20AC;&#x201D; a day-long celebration of the annual blueberry harvest.
57TH ANNUAL STONEWALL PEACH JAMBOREE AND RODEO [website] Stonewall Chamber of Commerce Grounds, Stonewall
Celebration of the peach crop including peach judging, crowning of the Peach Queen, parade, food, music and Rodeo! Through June 16.
3RD ANNUAL SUMMER HOUSTON HOME AND GARDEN SHOW [website] NRG Center, Hall D, Houston
Enjoy a comprehensive show with special section of GO TEXAN products! GO TEXAN members contact Gina Mayfield for special GO TEXAN booth rates.
JUNE (continued) June
INDEPENDENT CATTLEMEN'S ASSOCIATION CONVENTION College Station
June 21 - 22. Annual convention for the Independent Cattleman's Association.
DALLAS TEMPS MART Dallas Market Center
June 21-24. Put your GO TEXAN product in front of thousands of Wholesale Buyers from across the USA and the World at the Dallas Market Center! Special discounts of 15% for GO TEXAN members! New “Counter Top Booth” for only $425 (after discount)! Perfect for Gourmet Vendors! Two larger booth sizes available, too! For details and registration, contact Eden Moore at emoore@ dallasmarketcenter.com
TASTE OF DALLAS [website] Gas Monkey Live, 10110 Technology Blvd East, Dallas
For the tens of thousands of people set to visit Taste of Dallas this year, there will be something for everyone at Dallas' largest summertime food festival.
5TH ANNUAL HILL COUNTRY FOOD TRUCK FESTIVAL [website] 412 Luchenbach Town Loop, Luchenbach
Enjoy Food Truck Cuisine, Texas Hill Country wine, beer and live music all day.
SUMMER FANCY FOOD Javits Center, New York City
From June 30 - July 2. The largest specialty food show in North America. Buyers from all over the world will be there.
OLD FASHIONED FOURTH OF JULY Eastland
A "Rip-roaring" good time for the whole family. To download a vendor application, click here.
STAR SPANGLED SALSA FEST [website] Chestnut Square Historic Village, McKinney
Spicy Food Festival providing tasty Holiday Fun with Special Hot Sauce Competition! Tickets are $10 for adults and kids are free! All proceeds to Community Garden Kitchen to Fight Hunger in Collin County. Booths discounted 20% for GO TEXAN members! Go to website to apply for discount.
TEXAS WELCOME THE WORLD-A CELEBRATION OF ROUTE 66 [website] Shamrock
Come explore the 178 miles of Historic Route 66 in Texas! See the Mother Road as only Texas can show it! Car shows, Festivals, Dances, live music and more! Hosted by the City of Shamrock! GO TEXAN members are especially invited to participate at the RANCH RODEO portion with a discount of $25 or 25%. For this specific opportunity, contact Kristen Moudy at email@example.com.
TEXAS RESTAURANT ASSOCIATION MARKETPLACE Henry B. Gonzales Convention Center, San Antonio
The largest food service show in the Southwest presents a unique opportunity for GO TEXAN members to connect with Food service decision makers!
JUNE (continued) July
TEXAS FLORAL EXPO Embassy Suites Hotel & Conference Center • San Marcos, TX
The Texas State Florists' Association invites you to stage your Presence in the Texas Floral Expo Product Gallery. The Product Gallery will feature the best of the best with lots of time to market and educate your customers about your products. Demonstrations, Grab & Go Food, and Activities will make it go-to-kind of place!
2018 NURSERY/LANDSCAPE EXPO Henry B. Gonzalez Convention Center • San Antonio, Texas
You will not want to miss the chance to see the latest industry offerings, talk one-on-one with exhibitors and hear from the best during EXPO’s Education offerings all under one roof!
COLOMBIA OUTBOUND TRADE MISSION Medellin and Bogata, Colombia From Aug. 27-30. Connect with buyers in two of the most important cities for business in Colombia.
CANADA OUTBOUND TRADE MISSION Toronto, Canada
September 4 - 7. Ideal for new exporters who want to learn about the Canadian market and one-on-one meetings with food buyers.
FINE FOOD AUSTRALIA Melbourne, Australia
From Sept. 10-13. Includes a chance to schedule one-on-one meetings with buyers.
RIP FEST & OLD RIP PARADE Eastland
Contact Eastland Chamber for more information. Vendor application here.
CALHOUN COUNTY FAIR [website] Calhoun County Fairgrounds
October 16 - 20. A celebration benefiting the youth of Calhoun County and promoting Agricultural literacy.
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NEED TO ADD AN EVENT? LET US KNOW If you are planning a new event or part of an existing one with GO TEXAN member opportunities, let TDA know. We want to make sure fellow GO TEXAN members have an opportunity to participate.
's Talk About t e
Member Opportunities MEMBER SPOTLIGHT As a Tier II GO TEXAN member, you have a great opportunity to highlight yourself in this special section, just answer the questions below. Tier 2 or higher members will be prioritized, but all members are welcome to submit information. To upgrade your GO TEXAN membership, please email us. ➢ Provide TDA with a brief history about your GO TEXAN business. ➢ Provide TDA with one example of how you feature the GO TEXAN mark. ➢ Tell readers why being a GO TEXAN member is important to you?
BEEN IN THE NEWS? If your GO TEXAN business or product has received positive coverage in the news recently, TDA wants to know. Simply send us a link about what was said along with a picture so we can tout your success. It’s that easy!
GOT AN EVENT TO SHARE?
If you are planning a new event, or part of an existing one with GO TEXAN member opportunities, let TDA know. We want to make sure fellow GO TEXAN members have an opportunity to participate.
GO TEXAN RECIPE OF THE MONTH
If you are a GO TEXAN member and have a recipe to share, send it our way! Your recipe must feature Texas products, come with high-resolution (300 DPI) photographs and come with clear and precise cooking ingredients and directions.
SPOT THE MARK!
Have you seen the iconic GO TEXAN mark in the shape of Texas in your local grocery store, restaurant or community? Snap a pic and send it our way. We love to see Texas pride on display!
RECIPE OF THE MONTH
HAVE A RECIPE TO SHARE? If you are a GO TEXAN member and have a recipe to share, send it our way! Your recipe must feature Texas products, come with high-resolution (300 DPI) photographs and come with clear and precise cooking ingredients and directions. [Submit recipe here]
REGIONAL FIELD STAFF
TEXAS DEPARTMENT OF AGRICULTURE
COMMISSIONER SID MILLER Stephen F. Austin State Office Building 1700 N. Congress Avenue Austin, Texas 78701 877-99-GOTEX
Trade and Business Development Region
7. Jami McCool ob Barthen Your Regional Marketing Staff Matt Williams 8. Nelda Barrera McCool avid Kercheval 9. Chandra 1 Russ Robertson - Director 7 JamiEggemeyer arrell Dean Bobo 10. Michelle 2 Carol Faulkenberry 8 Nelda Barrera Manuel Martinez 11. Carol Faulkenberry ristin Lambrecht 3 David Kercheval 9 Chandra Eggemeyer Darrell Dean
10 Michelle Bobo
5 Manuel Martinez
11 Rob Barthen
6 Kristin Lambrecht
MEMBER BULLETIN BOARD
S E N D U S YO U R S CA N N E D B U S IN ESS A N D GO TEXA N W CA RD IL "TA C K " IT U P H E L PLA C IN G YOU IN RE , FR O F 22 ,000 REA D O NT E RS E V E R Y M O N TH ! submit here
GO TEXAN is a marketing program of the Texas Department of Agriculture, promoting the products, culture and communities that call Texas home.