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BRINGING YOU THE BEST OF TEXAS APRIL 2018

TEXAS DEPARTMENT OF AGRICULTURE

COMMISSIONER SID MILLER

Go Wild!

CELEBRATE TEXAS WILDFLOWERS

ALL IN THE

FAMILY

THE FAMILY LAND HERITAGE PROGRAM p. 4

GOING SOUTH

+

TRADING WITH OUR SOUTHERN NEIGHBOR

GO TEXAN MEMBER SPOTLIGHT RECIPE & WINE PAIRING EVENTS CALENDAR SPOT THE MARK!


Howdy Neighbors!

THANKS TO OUR CHAMPION SPONSORS

Springtime in Texas is just one of the best times of year. Bluebonnets, Indian paintbrushes and other wildflowers are popping out all over the state -- travel almost any road in Texas and you’re taking a wildflower tour! Spring represents new growth and opportunity and reminds us of God’s great blessings here in the Lone Star State. It’s a great time to get outside with the kiddos and sample some of the best Texas has to offer. That’s what GO TEXAN is all about. In this issue, you’ll find a wealth of information to help make your springtime bright. From wildflowers to wine, GO TEXAN has got you covered. Whether you’re planning your next spring shrimp boil or looking for a great new Texas product, this ezine has something for you. We’ve also got some great information about our Family Land Heritage program, a great way to show our appreciation for those families who sustain our agricultural heritage in Texas. So get out-and-about and enjoy spring in Texas. I look forward to seeing you around the state, and remember friends, Texas Agriculture Matters!

ABOUT COMMISSIONER SID MILLER Sid Miller is an eighth generation farmer and rancher and the 12th Commissioner of Agriculture for the great state of Texas. Commissioner Miller has devoted his life to the agriculture industry, and supporting Texas producers and the communities they call home. He is a businessman, rancher, community leader, former ag teacher and former school board member. Commissioner Miller is a rodeo cowboy and holds nine world championship titles. He is an honors graduate of Tarleton State University in Stephenville, where he received a Bachelor of Science in Vocational Agriculture Education.


TEXAS DEPARTMENT OF AGRICULTURE COMMISSIONER SID MILLER GO TEXAN E-ZINE APRIL 2018

(877) 99-GOTEX gotexan.org gotexan@TexasAgriculture.gov TEXAS DEPARTMENT OF AGRICULTURE

COMMISSIONER SID MILLER

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This publication is created using funding dedicated to marketing Texas goods and products.

Events & News

A Home In Texas: Fair & Square

TDA's CDBG program observes Fair Housing Month

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All in the Family: Family Land Heritage

5

Hats Off To You!

6

Safety First

Help celebrate family-owned Texas agriculture

Thank you to our Rodeo & Stock Show GO TEXAN Participants Implementing a National Food Safety System

Made or Grown in Texas 7 8 9 10

TEXAS WINE

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STATE FAIR OF TEXAS

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APRIL 2018

T

he GO TEXAN marketing program, launched in 1999, adds a new dimension to the promotion of Texas agriculture. For nearly 20 years, this award-winning campaign has highlighted a wide variety of agricultural products under one easily recognizable trademark, a glowing brand in the shape of Texas. With GO TEXAN, you get the best of Texas. And remember, when you shop, travel and dine out, you are supporting Lone Star businesses, communities and the hard-working Texans behind them!

13 16 17 19 23 24 25 27 29 30

Uncork the Magic of Spring

TEXAS SHRIMP

Texas Shrimp State of Mind

TEXAS PRODUCE

School Nutrition: Growing Strong

TEXAS EXPORTS

Going South: Trading with Our Southern Neighbor Opportunities in General: The Pioneer Brand General Store

TEXAS WILDFLOWERS

Celebrate the Wild Side of Texas

Member Spotlight "The Jank" Gourmet BBQ Sauce

IN HIS OWN WORDS: Owner Lamar Jones

TXQ Rubs

IN HIS OWN WORDS: Owner Lou Castro

GO TEXAN Features BEST OF TEXAS: FUN FACT POSTERS EVENT CALENDAR GO TEXAN MEMBERS IN THE NEWS SPOT THE MARK RECIPE OF THE MONTH UNCORK SPRING IN TEXAS WITH TEXAS WINES REGIONAL FIELD STAFF CONTACTS GO TEXAN BULLETIN BOARD


EVENTS & NEWS

A HOME IN TEXA S

e ar u q S & ir a F

T

exas is a wonderful place to plant roots. This April, Texans will celebrate their access to fair housing across the Lone Star State! All Texans should be able to live in a place that is safe, affordable, accessible and inclusive. Understanding and promoting fair housing practices is a critical element of the Community Development Block Grant Program managed by the Texas Department of Agriculture. Individuals in every community that participate in the program, through infrastructure investment or community services, have the right to call Texas home. Thanks to the Fair Housing Act, Title VII of the Civil Rights Act of 1968, an individual’s ability to own, rent, sell or finance property is federally protected from any type of discrimination including race, religion, national origin, sex, handicap and or family status. When you are ready to buy a home, know that you are protected under the law but always understand all your rights before beginning. During the mortgage lending process, a lender may NOT:

Governor's Proclamation naming April Fair Housing Month

FOR MORE INFO

• •

Suzanne Barnard CDBG Grants

Suzanne.Barnard@TexasAgriculture.gov

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512. 463.6612

• • •

Impose different terms or conditions on a loan, such as different interest rates, points, or fees Discriminate in appraising property Refuse to purchase a loan or set different terms or conditions for purchasing a loan Make housing unavailable when a realtor or landlord falsely denies a unit is available Make the mortgage process difficult and confusing to discourage potential homeowners Refuse to make a mortgage loan or provide information regarding loans


EVENTS & NEWS

C E L E B R AT I N G 1 0 0 Y E A R S O R M O R E O F FA M I LY- O W N E D T E X A S A G R I C U LT U R E

FAMILY LAND HERITAGE

A

griculture Commissioner Sid Miller is proud to invite Texas farmers and ranchers to apply for the Texas Department of Agriculture’s (TDA) Family Land Heritage (FLH) program, which pays tribute to families who have kept their land in continuous agricultural production for at least 100 years. As TDA continues this proud tradition of honoring true Lone Star pioneers, Texas families are asked to submit their applications for recognition in the 2018 FLH registry by Tuesday, May 1. There is no cost to apply.

“Family farms and ranches are key to our agricultural heritage in Texas and instrumental to our future success,” Commissioner Miller said. “The Family Land Heritage program gives us the opportunity to recognize Texas families for their enduring commitment, perseverance and hard work, all of which has helped make our state’s agriculture industry the powerhouse that it is today.” Eligible farms and ranches must be owned and operated by the descendants of the founder, either through blood, marriage or adoption. At least 10 acres of the land must have been in continuous agricultural production for the past 100 years or more. This fall, Commissioner Miller will honor farms and ranches established in 1918 or earlier at the FLH ceremony at the Texas Capitol. To apply for FLH recognition, visit www.TexasAgriculture.gov or download the application here.

A FAMILY AFFAIR

TDA's Family Land Heritage Recognition Ceremony is held every fall in the State Capitol in Austin. To date, TDA has recognized more than 5,000 farms and ranches, including 211 for 150 years of operation. Seven ranches have been honored for 200 years of operation.

FOR MORE INFO

Justin Rand

Family Land Heritage Justin.Rand@TexasAgriculture.gov

512. 463.9985

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EVENTS & NEWS

k n a h T !

u o Y

HATS OFF TO YOU! As the dust settles on the 2018 Rodeo and Stock show season, the Texas Department of Agriculture would like to recognize GO TEXAN members for their participation in these statewide events. From all of us here at TDA as well as our friends in Ft. Worth, San Antonio, San Angelo, Houston, Austin and the Rio Grande Valley, thank you for being the best part of Texas! By participating in customized GO TEXAN opportunities like these, these members and consumers can connect to set up opportunities where locally grown products and handcrafted gifts, created in the Lone Star State, can be sampled and purchased. Pair this with the easily identifiable GO TEXAN mark and you have a marketing recipe for success! Because of you, the GO TEXAN marketing campaign is more than the promotion of a brand; it’s a reflection of how Texans feel for our great state. If you happen to miss the stock shows events this year, don’t worry! Additional GO TEXAN opportunities are right around the corner including ways to participate in the 2018 State Fair of Texas. Contact us to learn how!

FOR MORE INFO

Allie Jones

Rodeo and Stock Shows Allie.Jones@TexasAgriculture.gov

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512. 463.7425

THANK YOU TO OUR 2018 RODEO AND STOCK SHOW GO TEXAN MEMBER PARTICIPANTS 1836: A Texas Olive Company 2BQ'd BBQ sauce Amanda's Country Whims Apple Pie Publishing Behrnes' Pepper Salts Big Bayou Cocktail Sauce Big Creek Farms Bola Pizza C&J Farms Café TEO Calyan Wax Company Cappadona Ranch Chilitos Sauces Cocina 54 Crazy Water Daddy's Seasonings Defaid Livestock D'Gusto Foods Dos Armadillos Chocolates Doug Nelson Food Products El Norte Beef Jerky Evil Cowboy Hot Sauce Explore Bastrop County Fischer and Weiser Fort Davis Chamber of Commerce Golden Farms Quail Eggs Hand Poured Hope Soy Candles Hill Country Salts (Provisions & Iron) Humble House JD's WoodWorks

Kelley Honey Farms Kiki Neumann Creations Lazy Bee Honey Co. Leaning R Salsa Loam Agronomics Longhorn Coffee Company Moon Fairies & More Murphy's Mellows Natural Traditions Ready Ritas Ritz and Ray Woodworks Salsa Maya Salsa-Holics Salve Naturals Sandy Oaks Olive Orchard Santitos Salsa Sogo Industries Stellar Gourmet TEA in TEXAS TEAM Corp Texana Brands Texas Flame and Smoke Texas Hill Country Olive Co. Texas Olive Ranch Texas Pecan Cakes Texas Pepper Sauce Texas Toffee The Jank Tough Love Nutrition (Tough Mother)


Safety First

EVENTS & NEWS

IMPLEMENTING A NATIONAL FOOD SAFETY SYSTEM

T

he Texas Department of Agriculture is working with the Food and Drug Administration (FDA) through a cooperative agreement to advance efforts for a nationally integrated food safety system. This will occur through the planning, establishment and/or enhancement of statewide and local programs that encourage the safe production of fresh fruits and vegetables. Additionally, TDA will work with farmers to promote understanding and compliance with the requirements of FDA’s Standards for the Growing, Harvesting, Packing and Holding of Produce for Human Consumption, commonly referred to as the Produce Safety Rule. TDA is conducting grower outreach and education, and will conduct inspections in the future in accordance with the Food Safety Modernization Act (FSMA). Commissioner Sid Miller has put together a stellar team to help Texas ag producers meet the guidelines of the Produce Safety Rule and ensure Texas’ agriculture industry remains a leader in produce safety.

OUTREACH TEAM Cheryl Goswick West Texas 806.239.5247 Corey Hunt East Texas 817.680.6073 Arturo De La Garza South Texas 956.453.2209 Shane Teeter Central Texas 512.587.1339 Rene Nieto Capitol Area 512.463.7439 FOR MORE INFO

Richard De Los Santos Produce Safety

Richard.DeLosSantos@TexasAgriculture.gov

512. 463.7472

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TEXAS WINE

Uncork the the Magic Magic of of Spring Spring Uncork

with Texas wines

B WINE ON THE WEB Texas Wine Coordinator Lindsay Baerwald continues to update UncorkTexasWines.com with winery and vineyard events happening all across Texas. Visit the site to find the perfect place to pair a glass of Texas wine with our beautiful spring weather!

looming bluebonnets, magical warm evenings, and unforgettable sunsets… these are just a few of the wonders that await you this spring in our beautiful Lone Star State. As you cruise our enchanting country roads, you will not be able to ignore the scent of wonderful wildflowers and breathtaking landscapes that beg you to slow down and take it all in. Forget the shortcuts and take the scenic route, with over 400 wineries and charming cellars waiting to be discovered.

GO TEXAN has prepared the most delightful food and wine pairings to compliment the season of bloom (See Pages 27-28). Share this marvelous experience with those you love and make memories that will last forever! Your friends at TDA want you to know, the doors to our beautiful State are always open for you… there is something special for everyone to enjoy. Visit uncorktexaswines.com for an event near you today!

POINT OF PURCHASE SIGNAGE

NOW AVAILABLE

TEXAS TOP THIRTY TRENDING: Read Jessica Dupuy’s picks for the Top 30 Texas Wines to drink this Spring in Texas Monthly.

Uncork

Texas Wines

READ ARTICLE HERE

FOR MORE INFO

Lindsay Baerwald Texas Wine

Lindsay.Baerwald@TexasAgriculture.gov

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512. 463.7591

UncorkTexasWines.com

Wine Retailers: Our new, redesigned point of purchase shelf signage are now available. These signs are a great way to guide shoppers towards buying Texas wines.


TEXAS GULF SHRIMP TEXAS

SHRIMP STATE OF MIND

HOW TO SUPPORT TEXAS SHRIMPERS

lose your eyes and picture Texas agriculture . . .what do you see? Perhaps grazing longhorns, cotton bales, shelled pecans or red rubygrapefruits? For most people, these iconic Lone Star staples easily come to mind. Perhaps it’s time to expand that vision to the fresh-caugh Gulf shrimp.

Purchase Texas Gulf shrimp when given the choice; it is the ‘Best’ option.

C

Believe it or not, y’all, Texas is a seafood state!

Choose Wisely!

Go Local!

If you’ve ever had an opportunity to visit the Texas coast and enjoy delicious Gulf shrimp, thank a Texas shrimper! Why, you ask? Because Texas shrimpers – like Texans – are resilient in the face of adversity, relish a challenge and look out for one another.

No need to go far; Texas Gulf shrimp is harvested in our own backyard!

Think about it, each day, shrimpers work in one of the most dangerous, physically demanding professions in the world. But despite these hardships, they continue to navigate their vessels across the Gulf of Mexico delivering sweet Gulf shrimp for you to enjoy.

Get on Board!

Culinary Tips Shrimp Boil

Texas Gulf Shrimp is wildly delicious and Better by a Nautical Mile!

DID YOU KNOW? Approximately 1/3 of all the shrimp harvested from the Gulf of Mexico are caught by Texas shrimpers. That's a Texas-sized haul!

E E E E

Bring water to a boil and, if you wish, add in your favorite spice or seasoning. Do not peel shrimp; add them directly to the boiling water. When shrimp begin to float – about two to three minutes after water returns to a boil – strain them in a colander. Immediately place the shrimp into an ice bath or under cold running water to stop the cooking process. This prevents overcooking and makes the shrimp easier to peel.

Helpful Tip

Limit the salt you add to your shrimp to a teaspoon or less per quart of water. Sweet Gulf shrimp have a clean, natural, briny flavor, and you don’t want to overpower it with too much added salt.

FOR MORE INFO

Bobby Champion Texas Shrimp

Robert.Champion@TexasAgriculture.gov

512. 475.3303

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TEXAS PRODUCE

SCHOOL NUTRITION:

GROWING STRONG!

G

O TEXAN has partnered with H-E-B, Dole and San Juan-Pharr-Alamo Independent School District in a project aimed to help students learn more about nutrition and agriculture in “Let’s Get Growing!”

PLANTING WITH THE SUPERSTARS Spring planting season is here! Additional copies of our ever popular Texas Superstar® brochures are being printed and will be in the TDA warehouse in just a few weeks ready for distribution. We have a limited supply on hand until the new shipment arrives. Dr. Brent Pemberton and his team at Texas A&M AgriLife Research are currently in the process of identifying the 2019 additions to bear the Texas Superstar® designation. TDA will be updating the brochure to include the most current listings as soon as they become available.

FOR MORE INFO

Scott Sroufe Texas Produce

Scott.Sroufe@TexasAgriculture.gov

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512. 463.2496

The pilot phase of this project is complete and Phase 2 has begun. In the pilot phase, 1,200 second graders from PSJA ISD participated in learning about farming in Texas, nutrition lessons using MyPlate and the lifecycle of a garden. Phase 2 is now well underway and reaching 2,350 families in 25 elementary schools. In addition to the nutrition lessons, students also receive an activity booklet and a fiber pot with a soil pellet and seeds with instructions to grow a plant at home with their families. They also take home a “Let’s Get Growing” branded MyPlate placemat to remind them to fill their plate with great Texas fruits and veggies. For more information, please contact TDA or ask your local school nutrition staff.


TEXAS EXPORTS

GOING SOUTH TRADING WITH OUR SOUTHERN NEIGHBOR

E

xpo ANTAD & Alimentaria 2018 is the official food show in Guadalajara, Mexico. This year TDA staff successfully recruited and assisted ten GO TEXAN member companies and delegates to attend the show and exhibit their products at ANTAD. TDA also introduced our delegates to Mexican retail buyers for business-to-business (B2B) meetings.

THREE REASONS EXPORTING IS GOOD FOR BUSINESS

1 ACCESS Today, improvements in trade finance, the Internet, and trade agreements have dramatically increased access to markets worldwide.

2 DEMAND

The State Trade Expansion Promotion (STEP) Grant assisted our GO TEXAN members with funding to attend the show and focus on networking at pre-arranged B2B meetings. TDA and State of Texas Mexico Office (STMO) accompanied members every step of the way, helping organize flights, accommodations and providing logistical support at the show, leaving more time to focus on the expansion of their business.

More than 70 percent of the world’s purchasing power is located outside of the United States. Your competitors are increasing their global market share, and you can too.

Mexico is a growth market with excellent opportunities for U.S. products. Apart from proximity, Mexican consumption patterns are expected to change as more than half of its population is under the age of 35, and 78% of the population lives in urban areas. These demographics coincide with an increase in level of disposable income and consumption of food and beverages. Moreover, given the integration of both economies, Mexican consumers recognize and associate US brands with high, consistent quality and value, therefore this market has a lot of potential for Texas companies.

Exporting can be profitable for businesses of all sizes. On average, sales grow faster, more jobs are created, and employees earn more than in non-exporting firms.

3 PROFITS

Source: International Trade Administration www.trade.gov

FOR MORE INFO

Carlos Guerrero

Exports

Carlos.Guerrero@TexasAgriculture.gov

512. 463.6507

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STATE FAIR OF TEXAS

the general store

FAIR FUN FACTS N In 2017, a grand total of 2,250,443 visitors attended the State Fair of Texas. That equals an average daily attendance of 93,000 visitors per day! That's a lot of corny dogs! N During the 2017 State Fair of Texas, sales of GO TEXAN member products exceeded $337,000 in just 24 days. N Did you know the theme for the 2018 State Fair of Texas is Innovation?

FOR MORE INFO

Tracey Fontenot State Fair

Tracey.Fontenot@TexasAgriculture.gov

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512. 463.7673

Where GO TEXAN Members Come Together

F

or 47 years, the State Fair of Texas has highlighted the importance of Texas Agriculture. The 2018 State Fair of Texas promises to be no different. With the big event right around the corner (ok, it’s actually Sept. 28th – Oct 21st) it’s not too early to start making your Dallas travel plans. In the Pioneer Brand General Store in the GO TEXAN Pavilion at the State Fair, state-wide businesses, products and Texas-made merchandise are on full display. For GO TEXAN members, being part of the General Store makes good sense. Why? Because last year, it was one of the most popular destinations on the fairgrounds; hauling in more than $337,840 in gross sales for 101 participating GO TEXAN members and their businesses last year. This store also welcomed more than 300,000 visitors and housed one of the largest collections of Texas-made food and gifts in the Lone Star State. With sampling opportunities and price ranges to meet every budget, promoting your company in the GO TEXAN Pioneer Brand General Store just makes sense. Later this April, look for ‘Early Bird’ e-mails outlining State Fair opportunities packed with significant savings; you’ll be happy you did! Hope to see you there!


TEXAS WILDFLOWERS

e t a r b e l e C THE WILD SIDE OF TEXAS!

SEEDS OF BEAUTY

E

ach year, something magical happens across the Lone Star State! Texas wildflowers ‘wake up’ and begin to bloom; ushering in a season full of unmistakable color and painted abundance. Beginning as early as March and extending throughout the summer, wildflowers bloom in phases, signifying the tail end of winter and beginning of warmer, more conducive temperatures, to these parts. At the beginning of wildflower season, you can expect to see entire fields throughout the state covered up with our beloved state flower, the Bluebonnet (Lupinus texensis). Known for its rich, blue color and early season arrival, catch them while you can because these celebrated blossoms won’t last long. But don’t despair if you happen to miss these Texas staples; Indian Blankets (aka fire wheels), primroses, yellow daisies, purple horsemint and verbenas are soon to follow. In fact, the large variety of Texas wildflowers goes hand-in-hand with the diversity of Texas. Not only are the wild flowers a welcome site for bees and butterflies, but to long-time Texans and visitors to our great state as well. These highly anticipated wildflowers are a wonderful site that light up roadsides and adorn our landscapes with fields of beauty. Finally, with all the spring time events on the horizon, be on the lookout for GO TEXAN wildflower seed packets available at TDA and GO TEXAN sponsored events and activities throughout the state. There’s a good chance that wildflower seed packets will be available for you to pick up. Join GO TEXAN and the Texas Department of Agriculture and get outdoors to enjoy the splash of color painting the Texas landscape this spring!

Texas wild flowers won’t last long! So if you are blessed with a green thumb and the idea of creating your own wildflower patch has crossed your mind, two GO TEXAN companies can help. Please visit or contact the experts at Wildseed Farms and Native American Seed for information about sourcing wildflower seeds, purchasing rooted seedlings and receiving additional horticulture tips to help you get started!

WILDSEED FARMS

NATIVE AMERICAN SEED

FOR MORE INFO

Scott Sroufe Texas Produce

Scott.Sroufe@TexasAgriculture.gov

512. 463.2496

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MEMBER SPOTLIGHT

‘The Jank’ Gourmet BBQ Sauce

IN HIS OWN WORDS:

Lamar Jones, Owner

Q: Tell our readers the brief history of you and your GO TEXAN business. A: After chasing my dream of becoming an independent recording artist during the summer of 2008, I packed everything I owned into my 1995 Buick and drove from Hollywood, Florida to Texas with virtually nothing to lose. Relocating to South Texas provided me with a new start. My brother Shawn Elliot (Author of “Be Still Little Tree Be Still”) and I called a small 15' X 15' room home for about a month until we found an affordable two bedroom apartment. I slept on a deflated air mattress and Shawn slept on whatever clothes he had laying around. There wasn’t much in the fridge, the cabinets were empty and funds were low. Both of us learned quickly what it meant to be resourceful. From this adversity, ‘The Jank’ was born. A barbeque sauce business was never in the plans for me. In fact, I started making ‘The Jank’ for myself because I enjoyed it. Over time, I started getting feedback from friends and family, telling me how good it was; but it wasn't until that moment that I began to think about starting a BBQ sauce business and eventually competing with other major brands on the market. The rest is history but the ‘Jank’s’ journey is still being written.

Q: Give us one example of how you feature the iconic GO TEXAN mark on your products. A: The GO TEXAN mark is proudly displayed on the labels of my Original, Spicy and Habanero Sauce. It will soon be displayed on The Jank dry rub all-purpose seasoning blend.

Q: Why is being a GO TEXAN member and sourcing local important to you? A: Sourcing local allows ‘The Jank’ to maintain the quality and prestige that the state of Texas represents. People traveling from all over the world want a piece of the Lone Star State. And sourcing local through the GO TEXAN program not only encourages entrepreneurship, it truly is a great way to support local farmers, businesses and communities. ‘The Jank’ is a perfect example of its marketing power.

Follow "The Jank" @bbqjank on all social media platforms. 13

HOW TO FIND US


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Q: Give us one example of how you feature the GO TEXAN mark. A: We have the easily recognizable GO TEXAN mark on all of our current TXQ packaging and plan to again on all future ones.

Q: Why is being a GO TEXAN member and sourcing local is important to you? A: TXQ was created to celebrate everything Texas! The rich traditions and cultures that define our great state create best cuisine on the planet. We are true believers in local and wholeheartedly support our fellow Texans and their businesses.

HOW TO FIND US

Please follow TXQ Rubs on Facebook/TXQRUBS and Instagram/TXQRUBS for live cooking shows with some excellent tips and tricks. You can also order online at www.TXQRUBS.com

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IN HIS OWN WORDS:

TXQ Rubs

MEMBER SPOTLIGHT

Lou Castro, Owner

Q: Tell our readers the brief history of you and your GO TEXAN business. A: TXQ RUBS was born late at night, in Brownsville, Texas on a driveway, next to a mesquite fired pit. The dream of selling unique, Texan born rubs featuring traditions and flavors from the vastly different regions in Texas became a reality on January 19 2017, when we had our first sale. With my true love for anything cooked outdoors, and my family’s true love of Texas, we have created two rubs that showcase two different regions in Texas. TXQ (956) and TXQ (214) have been amazingly successful for us and both possess the boldness and flavor that you would expect from uniquely Texas rubs. TXQ (956) embodies the flavors and attitude only found in deep South Texas. With plenty of garlic, a bit of Cumin, several different peppers (designed for flavor not heat) a touch of lime and a pinch of Turbinado sugar, this rub can be applied to anything for a smoky, zesty flavor brimming with South Texas hospitality. TXQ (214) takes us to the DFW area, which conjures up images of cattle ranches and anything else big and bold! Made for steak and veggies (214) is a bold, simple, clean rub that adds just enough to make Texas beef shine without any nonsense. We currently have six more regional rubs planned. Our next rub will roll out this spring. TXQ (210) will represent the San Antonio area with our fantastic fajita rub! Over the course of the last year, we have established ourselves in over 50 retail locations! We ship coast to coast on a weekly basis. Our reach spans to Austin and San Antonio, and even all the way up to Amarillo, Decatur and even out of state. Our business is a family affair, my wife Melissa and I handle the marketing and distribution and our 7-year-old son Champ is our top salesman! Our aspirations don’t stop with rubs either. we have plans for marinades, and sauces and snacks in the works too. We attribute our success to four main concepts. •

My family and I believe wholeheartedly in the TXQ RUBS concept and products.

Our fans are the driving force behind our success, from the competition cooks to the backyard guys and gals, they are the reason we are here.

When we embarked on this mission, we committed to providing a superior product from the ground up, from our Texas graphic artist to only using the finest ingredients available.

Being a proud member of GO TEXAN! We are beyond proud to be able to claim membership of such great organization with such a great cause. We are nothing but TEXAS!

At TXQ RUBS, our tag line is “Echale” which directly translated from Spanish means to put, throw, apply or take. But, as is often the case the true meaning gets lost in translation. Echale is more of a feeling than anything. It implies giving it your all! So, from our Texas Region to yours, Echale!!

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TEXAS HOGS

DID YOU KNOW? H Raising hogs supports more than 800,000 U.S. jobs. H Family farms account for more than 90% of all U.S. hog operations. H There are 67,000 hog farms in the U.S.

T E X AS DEPA RTM EN T OF AGR I 17


O

APRIL FUN FACT POSTER Collect them all! Click here to download.

ICU LT U R E O COM M IS SION ER SI D M I L L ER 18


Events Calendar

APRIL April

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April

6

April

6

April

6

April

7

April

7

April

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AMERICAN CHUCK WAGON ASSOCIATION CHAMPIONSHIP COOKOFF [website] Gillespie County Fairgrounds, Fredericksburg

Educational and Competitive Event where pre-qualified teams set up camp, cook using authentic Old Western Tools and show their restored or replicated chuck wagons!

FIRST FRIDAY DINNERS [website] Bryan

Two dinner servings: 6:30 and 8:30 PM of 3 wonderful courses! Please visit website and plan to BYOB

WINE AND WILDFLOWER JOURNEY [website] Multiple locations throughout the Texas Wine Country

Enjoy the Texas Hill Country wineries and wildflowers. Complimentary tastings, discounts and more. Self Guided tour. Purchase tickets online.

WALTSTOCK AND BARREL WINE AND MUSIC FESTIVAL [website] Jellystone Park RV Park, Fredericksburg A Texas Wine and Music Festival in a large seated listening area under a tent! Lots of great local vendors of Wines, Beers and original art!

BATTLEGROUND TO BREAKING GROUND College Station

April 7 - 8. For military veteran entrepreneurs seeking to enter agriculture

WILDFLOWER CELEBRATION AT WILDSEED FARMS Wildseed Farms, Fredericksburg

April 7 - 21. Celebrate the arrival of Spring and Texas wildflower blossoms with colorful fields, great shopping, butterfly gardens and special activities!

37TH ANNUAL SPRING HOUSTON HOME AND GARDEN SHOW George R. Brown Convention Center, Houston

Enjoy a comprehensive show for all your Home and Garden needs with special section of GO TEXAN products! GO TEXAN members should contact Gina Mayfield for special GO TEXAN booth rates.

LET US KNOW If you are planning a new event or part of an existing one with GO TEXAN member opportunities, let TDA know. We want to make sure fellow GO TEXAN members have an opportunity to participate.

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= GO TEXAN

Member Opportunity


APRIL (continued) April

8

April

14 April

14 April

16 April

20 April

22 April

26 April

27 April

27

RIP'S RIBS COOK-OFF Eastland

Named after the legendary frog "Old Rip." An opportunity for GO TEXAN members to be a vendor.

Click here to apply.

QUESO, BREAKFAST TACOS AND QUESADILLAS CLASS [website] Onion Creek Kitchens, Blanco Register on website ($95)

BLUEBONNET TRACTOR RIDE [website] Fredericksburg and Throughout Gillespie County

Antique tractors, cars, trucks and a "people mover" make a 20 mile loop through scenic Gillespie County. Register online.

VALERO TEXAS OPEN San Antonio

[website]

April 16 - 22. San Antonio's only PGA TOUR event. First played in 1922, the Valero Texas Open is the 3rd oldest PGA TOUR tournament. Texas wines to be featured at this premium golf event.

EARTHX 2018 Fair Park, Dallas

[website]

April 20 - 24. Largest annual forum for sharing the latest initiatives, discoveries, research, innovations, and corporate practices that are reshaping our world.

TEXAS WINE REVOLUTION Horseshoe Bay

Showcasing the beauty of 100% Texas grown wines.

HILL COUNTRY FILM FESTIVAL [website] Fritztown Cinema, Fredericksburg

April 26 - 29. A four day independent film festival in the heart of the picturesque Hill Country.

LUBBOCK UNCORKED [website] American Windmill Museum, Lubbock

Attendees will be tasting wine made from High Plains grapes and will feature only TEXAS wine! Don’t miss this one. It promises to be barrels of fun!

GRANBURY WINE WALK [website] Granbury

April 27 - 28. Hood County and other Texas Wines to be featured

MAY May

4

THE TEXAS WAY TRADE DAYS Towel Park Armory, Snyder

[website]

Car Show and festival for Food and Drink in Snyder! Friday May 4 through Saturday May 5. Discounted booth space to GO TEXAN members who wish to sample and sell products

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MAY (continued) May

8

May

9

May

10 May

12 May

16 May

16 May

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TEXAS EU BUSINESS SUMMIT [website] San Jacinto Event Hall, University of Texas Austin

In its 7th year, the Texas-EU Business Summit is the premier event for Texas businesses, entrepreneurs and economic development professionals seeking to expand their footprint in Europe.

2018 SOUTHWEST FUEL AND CONVENIENCE EXPO [website] Henry B. Gonzales Convention Center, San Antonio

May 9 - 11. This is one of the premiere fuel and convenience expos in the Southwest.

WESTERN HERITAGE CLASSIC Taylor County Expo Center, Abilene

[website]

May 10 - 12. Today, the Western Heritage Classic is recognized internationally. The 3-day event's showcase is the Ranch Rodeo; though it features western interests as well as history.

EUREKA HERB FESTIVAL [website] C & J Farms, Eureka , Corsicana

The First Annual Eureka Herb Festival is a day of good health and healthy living! GO TEXAN vendors are urged to apply!

SIAL CHINA Shanghai, China

From May 16-18. Leading trade show in Asia, attended by more than 1,000 wholesale and retail buyers. Major discounts available with SUSTA membership.

TEXAS FOOD PROCESSORS ASSOCIATION ANNUAL CONFERENCE Marriott Town Square, Sugar Land

[website]

May 16-17. All processors, associate and affiliate members are encouraged to attend. This is our largest conference and networking event of the year.

FREDERICKSBURG CRAWFISH FESTIVAL [website] Marketplatz, Fredericksburg

Cajun food, live music, and kid's carnival sponsored by Fredericksburg Jaycees. Contact website for ticket information. Through May 27

JUNE June

9

June

16 June

20 June

21 21

TEXAS BLUEBERRY FESTIVAL Nacogdoches

[website]

This is the most delicious festival in the Lone Star State— a day-long celebration of the annual blueberry harvest.

3RD ANNUAL SUMMER HOUSTON HOME AND GARDEN SHOW [website] NRG Center, Hall D, Houston

Enjoy a comprehensive show with special section of GO TEXAN products! GO TEXAN members contact Gina Mayfield for special GO TEXAN booth rates.

INDEPENDENT CATTLEMEN'S ASSOCIATION CONVENTION College Station

[website]

June 21 - 22. Annual convention for the Independent Cattleman's Association.

DALLAS HOME AND GIFT MARKET Dallas Market Center

[website]

Discover new products across more categories at the first show of the summer.The only complete marketplace for gift, home décor, lighting, holiday and floral, gourmet, housewares, and fashion. Discount for GO TEXAN members.


JUNE (continued) June

21 June

30

TASTE OF DALLAS [website] Gas Monkey Live, 10110 Technology Blvd East, Dallas

For the tens of thousands of people set to visit Taste of Dallas this year, there will be something for everyone at Dallas' largest summertime food festival.

SUMMER FANCY FOOD Javits Center, New York City

From June 30 - July 2. The largest specialty food show in North America. Buyers from all over the world will be there.

JULY July

4 July

12 July

15 July

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OLD FASHIONED FOURTH OF JULY Eastland

A "Rip-roaring" good time for the whole family. To download a vendor application, click here.

TEXAS WELCOME THE WORLD-A CELEBRATION OF ROUTE 66 [website] Shamrock

Come explore the 178 miles of Historic Route 66 in Texas! See the Mother Road as only Texas can show it! Car shows, Festivals, Dances, live music and more! Hosted by the City of Shamrock!

TEXAS RESTAURANT ASSOCIATION MARKETPLACE Henry B. Gonzales Convention Center, San Antonio

[website]

The largest food service show in the Southwest presents a unique opportunity for GO TEXAN members to connect with Food service decision makers!

TEXAS FLORAL EXPO Embassy Suites Hotel & Conference Center • San Marcos, TX

The Product Gallery will feature the best of the best with lots of time to market and educate new customers about your products.

AUGUST August

16 August

27

2018 NURSERY/LANDSCAPE EXPO Henry B. Gonzalez Convention Center • San Antonio, Texas

You will not want to miss the chance to see the latest industry offerings, talk one-on-one with exhibitors and hear from the best during EXPO’s Education offerings all under one roof!

COLOMBIA OUTBOUND TRADE MISSION Medellin and Bogata, Colombia From Aug. 27-30. Connect with buyers in two of the most important cities for business in Colombia.

SEPTEMBER September

4

September

10

CANADA OUTBOUND TRADE MISSION Toronto, Canada

September 4 - 7. Ideal for new exporters who want to learn about the Canadian market and one-on-one meetings with food buyers.

FINE FOOD AUSTRALIA Melbourne, Australia

[website]

From Sept. 10-13. Includes a chance to schedule one-on-one meetings with buyers.

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Members In The News Big Creek Farms Shepherd

GO TEXAN winners! 2018 TEXSOM International Wine Competition The 2018 TEXSOM International Wine Competition received over 3,200 entries representing 30 countries and 21 U.S. States, with the most diverse selection of wines in the history of the competition! We’re proud to announce 3 of the 4 Texas wines that received Judges Selection awards, which are deemed as exceptional from among their award-winning peers, are GO TEXAN members.

The Houston Livestock Show & Rodeo Commercial Exhibits Committee announced the Best Booth Presentation Awards, Monday, March 5th. This year, more than 300 booths were judged on technical compliance, Western Theme, design innovation, neatness, presentation of merchandise and salesmanship. GO TEXAN member, Big Creek Farms, won this year’s Best New Booth (Retail).

Congratulations to Becker Vineyards, Brennan Vineyards and Enoch's Stomp Winery and Vineyard! READ ARTICLE TO VIEW ALL TEXAS WINE WINNERS

Texas is the New Wine Hotspot Travel Channel Social Media Video The Travel Channel proclaimed Texas as the next hot wine spot, featuring Sister Creek, Inwood Estates and Grape Creek in a new video. VIEW TRAVEL CHANNEL VIDEO

IN THE NEWS? If you are a GO TEXAN member and your business or product has been featured in the news recently, GO TEXAN wants to know. Simply send us a link to the news article, TV or radio coverage, along with a picture, and we wil tout your success. It’s that easy! 23


SPOTTHE MARK

24


RECIPE OF THE MONTH

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HAVE A RECIPE TO SHARE? If you are a GO TEXAN member and have a recipe to share, send it our way! Your recipe must feature Texas products, come with high-resolution (300 DPI) photographs and come with clear and precise cooking ingredients and directions. [Submit recipe here]

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Warm Up The Grill We invite you to uncork Spring and fire up the grill with some of our favorite pairings.

FIRST COURSE - APPETIZER Prosciutto and cantaloupe

Appetizer Wine Option 1: Sparkling Wine

The high salt and dryness from the prosciutto is asking for a light, crisp, dry, refreshing wine that is also fruity. A sparkling wine boasts of fruity and floral flavors. The crisp dryness will complement the prosciutto while the fruity flavors will accentuate the cantaloupe.

Appetizer Wine Option 2: Dry Riesling

The flavors of sweet berries and citrus fruits in a dry Riesling will complement those in the cantaloupe and the high acidity and mineral taste will balance the saltiness and richness of the prosciutto.

SECOND COURSE - DINNER

Caprese grilled filet mignon, lemony orzo with parmesan & sweet peas, and roasted carrots

Dinner Wine Option 1: Merlot

Merlot is a softer, smoother wine. The warm Texas climate creates a Merlot that is fruit forward with less prevalent softer tannins. It has flavors of raspberry, cherry, mocha, and spices like nutmegs and cloves that will complement the smoke on the grilled steak.

Dinner Wine Option 2: Cabernet Sauvignon

The strong smoke flavors from the grilled filet mignon pair wonderfully with the strong robust flavors of black cherry, blackberry, tobacco and black pepper. The high tannins help cut through the fat in the steak making the wine taste smoother and the steak more flavorful.

THIRD COURSE - DESSERT Grilled peaches and ice cream with salted caramel

Dessert Wine Option 1: Sparkling Moscato

Delicate wine with the sweet crisp flavors of citrus fruit like orange, peach, and nectarine and strong floral aromatics make this wine a great pairing to accentuate the grilled peach flavor as well as palate refreshing to complement the ice cream, and get you ready for the next bite.

Dessert Wine Option 2: Sparkling RosĂŠ

A dry, crisp wine with medium acidity, with notes of fresh red fruits and berries and bright citrus notes. This wine creates a soft refreshing palate to balance out the sweet, creaminess from the peaches and ice cream. This list was curated by the Texas Department of Agriculture’s Wine Division team.

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REGIONAL FIELD STAFF

TEXAS DEPARTMENT OF AGRICULTURE

COMMISSIONER SID MILLER Stephen F. Austin State Office Building 1700 N. Congress Avenue Austin, Texas 78701 877-99-GOTEX

Trade and Business Development Region

7. Jami McCool ob Barthen Your Regional Marketing Staff Matt Williams 8. Nelda Barrera McCool avid Kercheval 9. Chandra 1 Russ Robertson - Director 7 JamiEggemeyer arrell Dean Bobo 10. Michelle 2 Carol Faulkenberry 8 Nelda Barrera Manuel Martinez 11. Carol Faulkenberry ristin Lambrecht 3 David Kercheval 9 Chandra Eggemeyer Darrell Dean

10 Michelle Bobo

5 Manuel Martinez

11 Rob Barthen

4

6 Kristin Lambrecht

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MEMBER BULLETIN BOARD

S E N D U S YO U R S CA N N E D B U S IN ESS A N D GO TEXA N W CA RD IL "TA C K " IT U P H E L PLA C IN G YOU IN RE , FR O F 22 ,000 REA D O NT E RS E V E R Y M O N TH ! submit here

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GO TEXAN is a marketing program of the Texas Department of Agriculture, promoting the products, culture and communities that call Texas home.

gotexan.org gotexan@TexasAgriculture.gov

texasagriculture.gov

GO TEXAN April 2018  

April 2018 GO TEXAN E-zine

GO TEXAN April 2018  

April 2018 GO TEXAN E-zine

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