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GO TEXAN Round-Up GO TEXAN MEMBER NEWS AND OPPORTUNITIES

FEBRUARY EDITION

GYPSY GROVE FOODS: Selling the Family Favorites

TEXAS DEPARTMENT OF AGRICULTURE O COMMISSIONER SID MILLER


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WELCOME TO THE FEBRUARY EDITION OF THE GO TEXAN ROUND-UP INFOLETTER. With Valentine’s Day fast approaching, this February issue of the GO TEXAN infoletter is a great opportunity to talk about something we all love: Texasmade food! Check out our GO TEXAN member Gypsy Grove Foods from Austin in this issue. See how they’ve taken what they do well and shared their great food products with hungry Texans all across the Lone Star State. Additionally, I want to encourage all GO TEXAN members to take advantage of all the great opportunities available for your Texas business. In each issue of this infoletter, we highlight opportunities from international exporting to local events like food and trade shows to help you spread the word about your company.

You’ll see more people involved and listed in our Trading Post section, and I encourage you to send in your free classified ad submissions to us via email. This will help us spread the word to your fellow members about what your company has to offer. If you don’t want to wait until our next issue on March 1 to find more shared GO TEXAN opportunities, check out the GO TEXAN group on LinkedIn and start chatting with your fellow members today. I hope you enjoy this issue of GO TEXAN Round-Up infoletter. Remember friends, Texas agriculture matters!

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GYPSY GROVE FOODS: SELLING THE FAMILY FAVORITES 4


MEM SPO BER TLIG HT

MAKING A CAREER CHANGE IS NEVER EASY, ESPECIALLY WHEN YOU HAVE SPENT 31 YEARS AS A REGISTERED NURSE. BUT THAT’S EXACTLY WHAT JULIA DEISLER DID. IT WAS NO SMALL DECISION, BUT AFTER TURNING TO HER FRIEND OF MORE THAN 40 YEARS, BLAZE CALLAHAN, JULIA REALIZED THAT HER PASSION FOR COOKING MIGHT JUST BE HER PROFESSIONAL PASSION, TOO, AND THAT’S HOW GYPSY GROVE FOODS BEGAN.

“I

have been in love with cooking for most of my life,” Deisler said. “I am a single mother, and it’s always been important to me to have a family dinner with my kids every night using fresh foods. They often invited their friends over, too. We love sauces and condiments, and I’m always trying new things but some have been family favorites for years.” Deisler named her company to honor the Gypsy Grove

neighborhood in Austin where she raised her family and developed many of her popular recipes. One of those family favorites is her Chimichurri sauce. “Our Chimichurri is our flagship product,” Deisler said. “It is made with 100 percent olive oil, natural ingredients, no artificial preservatives and no sugar. It is gluten-free, dairy-free and vegan — even though it is amazing on grilled meats, chicken and seafood. 55


With its origins in Argentina, many have never heard of Chimichurri, so we love introducing it to our customers.” Gypsy Grove Foods make three varieties of chimichurri: Authentic, Spicy and Red (a happy marriage of South American and Mediterranean flavors). Their spicy variety won First Place People’s Choice Specialty Sauces at the 2015 Austin Chronicle Hot Sauce Festival. “I love it when someone who has never heard of Chimichurri tries it and their eyes light up,” Deisler said. “That makes me so happy! However, 6

that is also one of our biggest challenges. When they just see it on a shelf they may not buy it, because they don’t know how amazing it is. There is a lot of education involved so I try to do plenty of tastings.” While some companies start small and expand over the years, Gypsy Grove Foods has done the opposite. The company has decided to narrow their focus from a few of their family favorites to those products that have garnered the most praise, which is their Chimichurri and toffee. “Our toffee is made is small batches and sold to local specialty stores,”


Deisler said. “It has a very loyal following! We make milk chocolate with pecans, dark chocolate with pecans and dark chocolate with ancho and pecans. My son, Eric, is our toffee chef. Let’s just say, a love of cooking runs in the family.” When asked to pick a favorite between their toffee and Chimichurri, Deisler declined.

met have been very supportive and are eager to share their experiences and knowledge. Everyone roots for each other’s successes.” The easily recognizable GO TEXAN brand in the shape of Texas also boosts their product in a tangible way.

“Our customers appreciate seeing the GO TEXAN mark, because it makes them feel as though they are “I can’t really pick a favorite,” Deisler shopping locally and buying locally said. “The two sides of our business — something that’s very important are so different. I would have to say to us here in Austin,” Deisler said. that I am the most excited about “Plus, GO TEXAN products tend bringing our Chimichurri to a wider to be new and unique, and we like audience. My goal is to be your next being in those categories! Thanks favorite condiment, right there on the to our membership in GO TEXAN, table next to salsa, mustard, mayo or we’ve been presented with chances ketchup.” to advertise and sell our products in ways we otherwise would not have, Deisler and Callahan are very glad including at the State Fair of Texas to be located in the Lone Star State in the GO TEXAN General Store, and being a part of the GO TEXAN opportunities at other uniquely Texas program. events like rodeos, and promotional options such as this article.” “We have been very blessed because Austin, our hometown, is especially To find out more information on Gypsy Grove Foods, visit their receptive to local businesses, and website. Austinites love food,” Deisler said. “The store owners, buyers, producers and farmers market folks we have 77


SEVENTH ANNUAL CENTRAL MARKET SUPPLIER PARTNER SHOWCASE: SPECIAL PRICING AVAILABLE FOR GO TEXAN MEMBERS FEBRUARY 22, 2017: 12:30-4:30 P.M. GAYLORD TEXAN RESORT & CONVENTION CENTER IN GRAPEVINE, TEXAS GO TEXAN members currently not in any Central Market or H-E-B stores are eligible for a booth discount at the 2017 Central Market Supplier Partner Showcase. Central Market expects to have more than 400 partners (including general managers, store directors, department managers and division staff) attend the event. Click here for the application, along with information and a list of exclusive discounted prices for GO TEXAN members. Any questions regarding the application or showcase can be

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directed to Gilda Jordan (contact information below). With the exception of alcoholic beverages, any food or beverage product is eligible to participate. Registration payment deadline is February 10, 2017. Space is limited and available on a first come, first served basis, so act fast so you don’t miss out on this discounted opportunity! For more information, contact Gilda Jordan at (214) 252-5969.


7th ANNUAL

SUPPLIER PARTNER SHOWCASE Welcome to the

2017 Central Market Supplier Partner Showcase February 22, 2017 at

Booths will sell out quickly…. Don’t miss out! Sign up early to guarantee your choice of booth size. 99


Mark Your Calendar Events & Opportunities for GO TEXAN members What: H-E-B Primo Picks Quest for Texas Best When: February 22 - April 5 Where: All GO TEXAN members in Texas Details: Do you have the next best Texas made product? It’s time for the fourth annual Primo Picks Quest for Texas Best contest, where hundreds of entries from across the Lone Star State are tasted, bringing the best of what Texas has to offer to your H-E-B shelves. You can win cash prizes along with the chance to market your products to Texans across the Lone Star State. The Quest for Texas Best contest is designed to help take a business from fledgling to a major player at the retail level by getting them to market. H-E-B operates 330 stores in Texas. Last year’s contest attracted 475 applications from more than 100 cities and towns throughout the state. Click here for more information. What: VIV Asia 2017 When: March 15-17 Where: Bangkok, Thailand Details: From feed to food, VIV Asia challenges professionals to invest in bringing the world’s most promising animal protein markets a big step further. With almost 900 international exhibitors and global market leaders and regional as

well as national Asian players of growing importance. There is a special USA Pavilion that you may exhibit in. For more information, contact Carlos Guerrero at (512) 463-6507. What: 2017 Cattle Raisers’ Convention When: March 31 - April 2 Where: San Antonio Details: Exhibit at the largest ranching event in the Southwest. Get your products in front of over 4,500 ranchers, landowners, hunters and their families. There is a special retail area designated for merchants that can sell their products on the spot: western clothes, jewelry, wine, beer, hot sauce, spices and more. Click here to get registered. What: HOFEX 2017 When: May 8-11 Where: Hong Kong Details: Exhibit with SUSTA at HOFEX, one of Asia’s leading food and hospitality shows. This event will connect thousands of exhibitors and buyers both domestic and international. More than 40,000 buyers and 2,000 exhibitors are expected to attend this event. Suitable products may include, but are not limited to:

For a complete list of discounted international events, please follow this link. 10 10


specialty foods, beverages, sauces, condiments, seasonings, health foods, seafood and meat products, grocery products, confectionary, snacks and other value-added food products. For more information, contact Carlos Guerrero at (512) 463-6507. What: SIAL China When: May 17-19 Where: Shanghai Details: Exhibit with SUSTA at SIAL China, China’s largest leading international exhibition for food and beverages! With approximately over 70,000 visitors, this event gives SUSTA region companies the opportunity to showcase their products at a cosmopolitan event and in a market with demographic indicators that offer great sales potential. Industry focus is on food service products, ingredient, natural/health, organic and retail products. Suitable products include, but are not limited to: organic/health foods, grocery and canned foods, ethnic foods, value-added food products, sauces, condiments, seasonings, dairy products, juices, nuts and other beverages. For more information, contact Carlos Guerrero at (512) 463-6507. What: Summer Fancy Food Show When: June 25-27 Where: New York City Details: This show offers SUSTA region companies the chance to exhibit their products in front of an interesting combination of national and foreign

buyers in a more cost effective setting, without leaving the United States. In addition to the possibility of establishing meaningful business relations, this trade show offers a series of events covering topics, such as the basics of exporting by SUSTA and separate trade missions offering one-on-one meetings with foreign buyers. SUSTA exhibitors at this show must be members of the Specialty Food Association. SUSTA exhibitors who are not yet members of the Specialty Food Association must start the application process after they have successfully secured a booth space in the SUSTA pavilion. SUSTA companies must also be a first-time exhibitor at Summer Fancy Food Show. For more information, contact Carlos Guerrero at (512) 463-6507. What: China Outbound Trade Mission When: August 13-18 Where: Shanghai, Ningbo and Guangzhou Details: The fee encompasses many benefits: foreign market briefing, oneon-one meetings with buyers, retail store tours, in-country transportation, interpreter services and sample shipping. Industry focus is on ingredient, natural/ health and retail products. Suitable products include, but are not limited to: grocery and canned goods, wine/beer, non-alcoholic beverages, dried fruits/ nuts, baking mixes and ingredients, dairy products, snack foods, baby foods, breakfast Cereals, and ready-to-eat foods. For more information, contact Carlos Guerrero at (512) 463-6507. 11


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TEXAS EXPORT GUIDE GOES LIVE The Texas Export Guide is a resource publication for businesses in Texas that are interested in getting their products in places around the globe. The latest issue just went live and is available here. Page 9 of the guide highlights the new STEP program that TDA is administering. “This is a huge boost for any small business in Texas ready to expand to the international market,” Texas

A A HECHO EN TEX

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Deputy Agriculture Commissioner Jason Fearneyhough said. “If you’re ready to sell to the world, then the Texas Department of Agriculture is ready to help. Come talk with us.” Eligible businesses looking to export beyond the US border should contact us for more information on upcoming training events, export trends and statistics. If you have questions about going global, we’re here to help! Email us at Grants@TexasAgriculture.gov.

Conectando Empresas de Texas con el Mundo AMPLÍE SU EMPRESA A LOS MERCADOS INTERNACIONALES La división de Comercio y Desarrollo Comercial del Departamento de Agricultura de Texas apoya a pequeñas y grandes empresas con programas para expandirse y diversificarse más allá de las fronteras de Texas. Apoyamos a las empresas con muchos eventos y oportunidades para reunirse con compradores extranjeros de al por mayor y al por menor, conectando a las empresas al mundo. Pregunte sobre nuestros programas hoy. Correo electrónico: grants@TexasAgriculture.gov

Funded in part through a cooperative agreement with the U.S. Small Business Administration STATE TRADE EXPANSION PROGRAM (STEP) Illustrations courtesy the Office of the Governor

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Members in the News

Los Pinos Ranch Vineyards was highlighted on AgFax for the upcoming Texas Wine Grape Grower Workshop in Pittsburg. Several of our GO TEXAN wineries were recommended on Wide Open Country: Messina Hof Winery & Resort, Llano Estacado, Becker Vineyards, Peach Creek Vineyards, Bernhardt Winery and Haak Vineyards & Winery.

Janktified Goodness was highlighted in the San Antonio Business Journal about their recent deal with the Pittsburgh Steelers and serving The Jank at their UPMC Rooney Sports Complex facility. 14

Pappas Bros. Steakhouse and the Funky Door Bistro and Wine Room were both highlighted in Wine Spectator. Bastrop County and Nacogdoches County were featured in Texas Highways Magazine.


Congratulations to Kiepersol Vineyards & Winery for winning the Houston Livestock Show and Rodeo 2017 Rodeo Uncorked! International Wine Competition as the Top Texas Winery. Several other Texas wineries were also awarded, including: Pedernales Cellars, whose Texas High Plains Tempranillo (2014) won Top Texas Wine; Nice Winery, who was awarded the Reserve Grand Champion Best of Show for their

Notorious Malbec, Mount Veeder (2013); Fall Creek Vineyards, who was awarded Top White Wine with its Chardonnay, Certenberg Vineyards (2014); and several other GO TEXAN wineries. For a complete list of winners, visit Texas Wine Lover. Bernhardt Winery, Messina Hof Winery and Resort, Peach Creek Vineyards, Pleasant Hill Winery and Texas Star Winery were featured in Insite Magazine.

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New/Renewed Members All American Outfitter Clarendon ATX Jerky Austin Augustus Ranch Yoakum Barking Rocks Winery Granbury BestGrips.Com Conroe Better Bites Bakery Austin Big Creek Farms Shepherd Blyer’s Unlimited El Paso Bola Pizza Austin Bosses Pizza Wimberley Botany Lane Greenhouse Denver Brazos Valley Brewing Company Brenham Britten Farm Bryan Brittle By Jo San Antonio The Brookwood Community Brookshire

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Bull Dancer Bison Ranch Navasota Cin Chili and Company Houston City of Clifton Clifton Clifton Moulding Corp. Clifton Connolly Products Fort Worth The Crossing Travel Market Winters Cyclone Enterprises Houston Doguet’s Rice Milling Co. Beaumont Dusty Road Farm Normangee Fanick’s Garden Center San Antonio Fargo’s Pit BBQ Bryan

Heritage Lean Beef Rocksprings The High Ground of Texas Plainview Hill Country Beef Jerky San Antonio Hill Country Distillers Comfort Hinojosa and Sons Produce Mission Hudson Sausage Boerne Innovative Industries Boerne Janktafied Goodness Weslaco Just Add Chef Austin Kaleidoscope Farm Brookston L&J Cafe El Paso

Fenoglio Boot Company Nocona

La Casita Hot Sauce Royse City Lightsey Farms Mexia

Firefly and Rose Richardson

Livengood Feeds Lockhart

Fletcher Consulting Hurst

Lonestar Dynabites Houston

Foster Crossing Pecans Edna

Lord and Gap Farm Georgetown

Fran West Adkins

Lost Oak Winery Burleson


McReynolds Winery Cypress Mill

Rick’s Salsa Dallas

Sweet & Sour Stafford

Moonshine Patio Bar and Grill Austin

Riley Fuzzel Farm Oakwood Swinging B Ranch Spring Axtell

Mozzarella Company Dallas

Ron Hot Sauces for the Brave Dallas

Mumme’s Hondo

The Rust Game Place New Braunfels

Nice Winery Houston

S & H Green Acre Hunt

Taylor Made Gluten Free Bakery Bryan

Nokona Nocona

Sabor Austin

Texas Coffee Traders Austin

Nuluv Goat Milk Products Center Point

Scarmardo Produce Bryan

Texas Farm Products Co. Nacogdoches

One & Done Seasoning Fate

Scherz Landscape Co. San Angelo

Texas Produce Association Mission

Paciugo Gelato Caffe Dallas

City of Sealy Sealy

Packsaddle Bar B Que San Angelo

The Signature Collection Waller

Texas Sludge Coffee Company San Antonio

Patek’s Shiner Smokehouse Simply 7 Snacks Austin Houston The Slaton Bakery City of Perryton Slaton Perryton Smokin X BBQ Pleasant Hill Winery Lubbock Brenham Southern Blends Pumpkin Pyle Lindale Floydada Southern Style Spices Rahr and Sons Brewing Manor Company Stagecoach Salsa Company Fort Worth San Antonio Rib Ranger Sunshine Farm Products of Texas Montgomery Denton

TJ Blackburn Syrup Works Jefferson Taylor Farms Texas Dallas

Thunder Heart Bison and Native Nectar San Antonio Two Bar West Sabinal Unishippers Global Logistics San Angelo Viatrac Fertilizer Yoakum Wharton County Foods Rogers William Chris Vineyards Fredericksburg

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THE TRADING POST WHERE GO TEXAN MEMBERS CAN BUY, SELL, NETWORK AND TRADE WITH ONE ANOTHER.

Welcome to a brand new section for the GO TEXAN Round-Up infoletter, the Trading Post. Think of it as a free classified ad section just for you to advertise your service/ product to other members. In search of a service or product that a GO TEXAN member already provides? Find it by networking here. Did we mention it’s free? If you have something to list here, email the info (50 words or less) to us, and we’ll include it here in the next infoletter.

our website for complete details. Contact Sherrian Jones for wholesale pricing: (972) 742-0413. Let us help your garden grow!

Post #2 Son Beverage Company:

We are hoping to connect with individuals and companies wanting to private label or copack beverage products here in Texas. Here are links that describe what we can offer to clients in terms of private label and regular Post #1 co-packing. We send out an initial Texas Pure Products: questionnaire that needs to be Texas Pure Products creates highest completed. Once we get that back, quality OMRI listed organic we evaluate our capability to soil amendments: Compost, successfully package the customer’s Topdressing, as well as Probed product. Planting Mix and mulches. Visit

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SPOT THE GO TEXAN MARK CHALLENGE Want a fun way to share the best of Texas with the world? It’s easy! GO TEXAN uses social media tools like Facebook, Instagram and Twitter to post GO TEXAN events, share member news and increase awareness of the wide variety of products grown and made right here in the Lone Star State.

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Challenge: If you spot the GO TEXAN mark, let us know. Send us a picture of the mark on a product, sign or printed materials, and tell us where you saw it. Be sure to use the GO TEXAN hashtag (#GOTEXAN) when you post, so we can easily share your message, or send us an email.


MEET YOUR FIELD REPRESENTATIVES Trade and Business Development Regions

Trade and Business Development Regions

1. Rob Barthen 7. Jami McCool 1. Rob Barthen 7. Jami McCool 2. Matt Williams 8. Nelda Barrera 2. Matt Williams Barrera 3. David Kercheval 8. Nelda Eggemeyer 9. Chandra 3. David Kercheval Chandra Eggemeyer 9. 4. Darrell Dean Bobo 10. Michelle 5. Manuel Martinez 10. Michelle Faulkenberry 11. CarolBobo 4. Darrell Dean Kristin Lambrecht11. Carol Faulkenberry 5. Manuel 6. Martinez [Russ Robertson – Director] 6. Kristin Lambrecht

Mouse over their photos to see which region each Field Representative serves, and click on their photo to send them an email.

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R E B M E M Y N O M I T TES

art of the p g in e b y o j the staff e v lo “I really en d n a program easy GO TEXAN rs! They make it really ato and coordin all business, to keep up sm nd for me, as a ing on around Texas a s go nding my a p x e with what i r o f s e i portunit ogram, r p N A X different op E the GO T h g u o r ct in front u Th d .  o r h p r u reac o able to put n e e iversity b n e u v e a h h t in we le ntial peop e u fl in u for this y o y n a k n a of m Th .  nt arenas e m n r e v o us out!” g lp e h and o t o d u d all yo program an herrod, S e l o r a C — n Farms a c e P y lt a e 2009) y c n Ro i s r e b m N me (GO TEXA

GO TEXAN Round-Up - February Infoletter  

Exclusive events and opportunities for GO TEXAN members.

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