GO LOCAL. GO TEXAN. TEXAS FOOD, WINE, RESTAURANTS, RECIPES, GARDENING, STYLE & MORE OCT. 2016 EDITION
OLD FACTORY SOAP CRAFTING BEAUTY OUT OF NECESSITY
+ LOTS MORE INSIDE TEXAS DEPARTMENT OF AGRICULTURE O COMMISSIONER SID MILLER
elcome to the October edition of the Go Local. GO TEXAN. e-zine. We hope you dig in and enjoy the articles we’ve handpicked for you this month.
many events planned around the state this month – from the Texas Wine Garden at the State Fair of Texas to the Food and Wine Fest in Fredericksburg to the Texas Mushroom Festival in Madisonville. Look for more events As you may have heard, October is Texas Wine listed on the Texas Events page in this e-zine Month, where we celebrate the wonderful and on our website. wines that our Texan wineries are making. The Texas Mushroom Festival is an exciting Each passing year our Texas wineries are event that unites several GO TEXAN members winning more awards, like at San Francisco’s in downtown Madisonville, including International Wine Competition, where Monterey Mushrooms and more than a dozen McPherson Cellars won Best in Show White Texas wineries and breweries. Read all about it with its 2015 Piquepoul Blanc. I also had the in this issue, as well as articles on natural soap, honor of co-presenting Fall Creek Vineyards a distillery that honors the Texas wine and with the “Commissioner’s Top Texas Winery Award” at the Rodeo Uncorked! International grape industry and a beef jerky company that uses Texas certified Angus beef. Don’t forget Wine Competition at the Houston Livestock to try our recipe of Texas Gulf shrimp, too. It Show and Rodeo this past spring. looks delicious. Wine is a true treasure in Texas and we are so It’s Texas Wine Month, so remember friends, proud that the rest of the world is discovering from the field to the glass, Texas agriculture that. Debra and I support the Texas wine matters! industry and plan on celebrating at one of the 2
OLD FACTORY SOAP: CRAFTING BEAUTY OUT OF NECESSITY O
ld Factory is a plant-based perfumery offering pure, natural and high-quality products handmade in Blanco. The company founded in 2008 by a soap maker and an artist with severe skin allergies. In essence, the company was born out of necessity. “It has since blossomed into a creative enterprise that teaches us about life, love and following our dreams,” co-founder Madeline Novak said. The simple goals of Old Factory are not small, either. They’re dreaming big and going for it. “It is Old Factory’s aim to create the best, most nourishing natural skincare and home goods on the market,” Novak said. “With fresh, colorful packaging coupled with the botanical based aesthetics of our products, we are inspired by the natural world around us in the Texas Hill Country. We love it here.” Old Factory specializes in artisan handmade soap and natural skincare but also creates a variety of other popular products, including unique kitchen & home items. “We set ourselves apart from the crowd in three distinct ways,” Novak said. “One, our creations are naturally driven and include simple ingredients
“Our packing is artisan-crafted,” in their purest forms. We use high quality recipes fit for kings and queens Novak said. “All of our soap sampler boxes are handmade right here in the but priced for the people.” shop. In fact, most of our packaging is designed, printed and constructed Novak and co-founder Jonathan right here in-house. Beginning with Savoie are proud of what they put a pencil and paper, our designs come into their products. from our heart, and our quest for truth and beauty. Our packaging can “Just read our ingredients, and also be recycled or reused. Besides you’ll see our formulations were reducing waste and allowing us to be designed as powerful support for more creative, we feel that it brings us your skin,” Novak said. “We will never compromise quality for price, closer to everything we send out into and we’ll never sink to low marketing the world.” tricks such as adding tiny percentages The third factor that sets Old Factory of decadent oils just to get it on our labels. We are the natural soap apart is the focus on the quality of the product itself. company you’ve been looking for.” Old Factory also sets itself apart from other soap products is its artful packaging.
“Combining extensive research, intuitive and folk knowledge, with fine wholesome ingredients, our master perfumer seeks to tell stories 7
and teach lessons through creative aromatherapy,” Novak said. “Working with the ever changing natural world around us, our line is constantly evolving, so watch for limited editions and house-crafted aromas extracted from our local Texas plants.” Old Factory finds itself in a busy industry with many challenges. One of the biggest challenges they face is educating their consumers
and the excess is going down the drain, into the ground and into our shared water system here in Texas,” said Novak. “It is vitally important for customers to choose truly natural products, for their own health and the health of our beautiful state. I have seen a great change in the last few years. People are starting to seek out natural products. I hope to see that trend continue!”
The trend to go natural and go local “We try to get customers to realize that fits well with the mission of the GO everything they put on their bodies is TEXAN program. going to be absorbed into their bodies, 8
“We feel that it’s important to form a community of creators and producers locally,” Novak said. “Purchasing from and supporting local business is not only economically sustainable, but it also lowers transportation waste and fosters a community that wants to preserve and take care of its own environment. We joined GO TEXAN, because we wanted to be part of that community and form partnerships with other local growers/businesses.” Her membership in the GO TEXAN program is not all business for Novak. It’s personal, too.
“Since joining, I always pay attention to the GO TEXAN mark when I am shopping. I try to support other local businesses and would suggest that they do the same. We are all in this together! I would also suggest working together to promote GO TEXAN businesses online.” Novak’s favorite part of the GO TEXAN website is the Product Search page, which is the resource she often hears new customers cite as to how they discovered Old Factory. For more information on Old Factory, visit their website here. 9
TEXAS MUSHROOM FESTIVAL: SHINING A LIGHT ON MADISONVILLE The entire city of Madisonville comes alive with a giant celebration of all things mushroom, and no party is complete without fine Texas wine, which pairs so nicely with many mushroom dishes. There will be plenty of opportunity to enjoy these tasty combinations on Saturday, Oct. 22 for the 15th Annual Texas Mushroom Festival. The day’s fun will kick off with a bit of exercise to get the blood flowing at the Shiitake 5K Run/Walk at 8 a.m. After the race finishes, the entire downtown square will be converted into an old-time street festival, complete with live entertainment, delicious food including Monterey Mushrooms’ famous mushroom fajitas, and more than 200 unique vendors. It’s a shopaholic’s dream! Once at the festival, you can partake in a variety of activities and view a number of exhibits. There will be a vintage auto showcase, quilt show, art and photography contest exhibits and good old grape stomp. Best of all, admission to these parts of the festival is free. The longstanding cornerstone of the festival is “The Taste of Texas,” which proudly showcases Texas wine and craft beer. Of course, 11 out of 13 wineries
participating are GO TEXAN members: Angelita, Bernhardt, Granny Muffin, Froggy Wine, Landon Winery, Lone Hen, Los Pinos, Messina Hof, Pleasant Hill, Texas South Wind, and White Fox Vineyards. Admission to the Taste of Texas is $20, and it includes your choice of either the Texas Mushroom Festival’s commemorative wine tasting glass or the beer tasting glass and sampling tickets. This also pays for your admission to the live entertainment area, which is home to music and cooking demonstrations. The wine tasting area will be open from 10 a.m. to 5 p.m., and the Biergarten will be open from noon to 7 p.m. The wine tasting and Chef’s Cooking Showcase will feature the best Texas wines to be sampled along with delectable mushroom morsels prepared by both professional and amateur chefs. All day, these chefs and wineries will share their recipes and specialties hoping to win the coveted People’s Choice Award. What better place to celebrate Texas Wine Month in Texas? For more information, visit the festival website here. 11
IRON ROOT REPUBLIC: LOVE AT FIRST STILL The idea for Ironroot Republic Distillery began about eight years ago when brothers, Jonathan and Robert Likarish, wandered into a distillery for the first time. “It was love at first sight when we saw those copper stills,” Robert said. “That visit to Dry Fly Distilling started our exploration into discovering new whiskeys, brandies and gins.”
“Munson’s work is credited with saving the French wine industry,” Robert said. “In honor of this work, the French government named him Chevalier du Merite Agricole of the French Legion of Honor, and Cognac, France, became a sister city to Denison. The iron grape roots from Texas had saved the French wine industry.” When asked what attracted the brothers to the GO TEXAN program, Robert said that he liked how the program supported true Texas producers.
After the Likarish brothers interned at different distilleries around the United States, the pair decided to open Ironroot “In an industry where many products Republic Distillery’s doors in 2013. Located in Denison, this distillery has a claim to be from Texas, when they are originally distilled in other states, we unique meaning behind its name. wanted to be part of a program that The name honors the legacy of Thomas supports distilleries that are supporting our local farmers,” Robert said. Volney Munson, a well-known horticulturist from Denison. Munson Not only does buying local support your established methods in creating neighbors, it’s an investment in your phylloxera-resistant grape roots by community. grafting European grapes on top of sturdy native Texas grape roots. “When you buy locally made spirits,
those distilleries are buying grain from local farmers and giving their spent grains to local ranchers, which helps to keep their costs down, and paying local city, county and state taxes,” Robert said. As for Ironroot Republic’s future? It looks bright. The small-town distillery is making a big name for itself and has already won a variety of awards, including the Texas Strong Award presented by the Small Business Development Center and the Small
Business of the Year Award from the Governor’s office. “We’re getting ready to launch our whiskey statewide and have engaged in a really special project celebrating the historic ties between Texas and the United Kingdom,” Robert said Want to visit Ironroot Republic Distillery or take a tour? Click here. to find out how you can do just that!
DRUNKEN COW JERKY: RISING TO THE TOP SOMETIMES IT TAKES A BIT OF MARKETING CLEVERNESS TO RISE TO THE TOP. FORTUNATELY, FOR DRUNKEN COW JERKY, THEY’VE GOT BOTH A CLEVER NAME AND SUPERIOR PRODUCT TO HELP THEIR BUSINESS GROW.
efore someone tastes their beef jerky, the first question they have to ask would be, “Why did you come up with that name?” The simple answer is because they marinate their jerky in whiskey or beer. Once you’ve tasted the unique flavor of their jerky, their next question is often “How?” “Anyone that knows jerky realizes immediately that our product is far above the standards,” Mark Heymann, president and CEO, said. “We offer a high-end beef jerky product using fresh ingredients. Our jerky is proudly made from Texas Certified Angus Beef.” This Dallas company started off very small five years ago, and now, they have sold more than 70,000 bags of jerky from coast-to-coast. They’ve even expanded to serve their four-legged
friends, offering 100 percent pure beef “human grade” pet jerky. “We joined GO TEXAN so that we can proudly represent Texas quality products and do business with other Texas companies in hopes of strengthening the state’s business community,” Heymann said. “We are proud Texans and believe there is power in numbers.” Their affiliation with GO TEXAN recently brought them a surprise large order. A large hotel found Drunken Cow Jerky using the GO TEXAN Product Search page, and now, the hotel wants their jerky in every room in the mini bars. “It opened up a whole new sales direction for us,” Heymann said. “We would not have found this new path without GO TEXAN.” For more information on Drunken Cow Jerky, visit their website. 15
ART CONTEST SHINES LIGHT ON FARM FRESH FRIDAYS The winners of the Texas Department of Agriculture’s You Art What You Eat contest are Ashley Porter of Thrall High School in Thrall and Jake Schultze of Marion Elementary School – Karrer Campus in Marion. Their designs were printed on posters displayed in schools across Texas during National School Lunch Week, which took place this past week.
National School Lunch Week was established in 1962 as a nationwide celebration to raise student awareness about the importance of eating a healthy school lunch each day. Each year, TDA creates a theme and develops resources tailored to promote school nutrition programs and National School Lunch Week.
The winning artwork inspired the designs for TDA’s 2016 National School Lunch The winning artwork illustrates this year’s Week promotions. Materials featuring National School Lunch Week theme, Vote for a Winning Lunch. Ashley earned the top the winning students’ artwork include suggested menus, newsletter ads, social honor in the middle/high school category media ads and flyers. The posters will be and Jake won in the elementary contest. on display in the State Capitol March 1-6, 2017, along with the artwork submitted by “Young people have the most powerful the winners and other top finalists. voice for promoting good nutrition to themselves and their friends,” “We are extremely proud that Ashley’s Commissioner Miller said. “This contest artwork was selected as the winning piece is a great way to let Texas students be in TDA’s You Art What You Eat contest,” the leaders in showcasing why leading a Thrall High School Principal Travis Dube healthy lifestyle is so important. School nutrition teams in Texas work hard to serve said. “In addition to being a fantastic the healthy food students need to succeed student, varsity athlete, community and thrive, and I’m excited to see Ashley’s volunteer and FFA officer, Ashley is a and Jake’s artwork encourage students all natural leader on campus. Because the community of Thrall is so ingrained in across the state to eat the healthy meals in agriculture, we have made the September their school lunchrooms.” 16
16 district-wide pep rally theme Youth in Agriculture. We were all very proud that Commissioner Miller made a personal appearance to present Ashley with her award. It was a very special day for Ashley and Thrall High School.” The Marion Elementary – Karrer Campus principal echoed similar sentiments in his appreciation for Jake’s impressive achievement. “Marion Independent School District is so proud of Jake Schultze, one of our third grade students, for placing first in the You Art What You Eat contest,” Principal Paul Goetzke said. “His creative efforts and hard work to bring awareness to school nutrition and promote healthy choices is
commendable. We are super excited for Jake and his family.” TDA introduced the You Art What You Eat statewide student art contest in 2016 and invited all Texas students attending a school participating in the National School Lunch and Breakfast Programs to submit entries. TDA received 74 entries for the National School Lunch Week art contest. Additionally, TDA will announce the winners of the School Breakfast Week You Art What You Eat statewide student art contest early next year. Students are also encouraged to look for information about next year’s art contests in early 2017.
AMERICORPS VISTA: VOLUNTEERING FOR HEALTHY CHANGE One in four Texas children is food insecure, meaning they don’t always have access to enough food for an active, healthy life. That’s why TDA has embarked on a partnership with AmeriCorps Volunteers in Service to America (VISTA), in collaboration with Texas A&M AgriLife Extension Service, to promote healthy living in communities across Texas and connect food-insecure children with the healthy meals they need to thrive in school and life. TDA’s collaboration with AmeriCorps VISTA will bring highly motivated volunteers to Texas communities facing food-insecurity challenges with the goal of engaging local leaders and developing strategies for decreasing food insecurity, increasing availability of fresh local products and enhancing the community’s overall health and wellness. “By partnering with AmeriCorps VISTA, the Texas Department of Agriculture is bringing a whole new level of expertise to communities that can benefit from our nutrition programs and support healthier lifestyles for children in Texas,” Commissioner Miller said. “Expanding partnerships that strengthen Texas communities is a priority at TDA, and I encourage our friends out there to get involved. If you have a passion for promoting child nutrition, I hope you’ll apply for the AmeriCorps VISTA program and turn your talent and motivation into building a
healthier future for the Lone Star State.” Applications are now being accepted for this program. Successful applicants will become AmeriCorps VISTA members in five regions across the state: South, Central, West/ Panhandle, North and East Texas. Volunteers will live in a designated region and work to identify barriers to the success of federal nutrition programs. Additionally, VISTAs will form advisory committees to engage parents and key community members in working to overcome barriers, enhance local school wellness policies and strengthen TDA’s Summer Food Service Program and Farm to School efforts. At the end of their year of service, members will have created a sustainable framework within each community that ensures children practice TDA’s 3E’s of Healthy Living — Education, Exercise and Eating Right. AmeriCorps VISTA members will be provided a monthly living allowance. Membership is open to U.S. citizens or lawful permanent residents age 18 or older. The term of service is from Fall/Winter 2016 through Fall/Winter 2017. Applications will be accepted until all positions are filled. Applications must be submitted through the AmeriCorps portal. For more information about how to apply, click here or send an email. 19
RECIPE: CILANTRO LIME PICKLED WILD CAUGHT SHRIMP The shrimp will stay fresh when it’s refrigerated for up to five days in the marinade, and the flavors will continue to build. Serves four or five as an appetizer. Ingredients: 1 tsp. Fresh garlic, peeled and minced 2 tsp. Kosher or sea salt 1 tsp. Sugar 2 tbsp. Fresh cilantro, minced 1/2 Small fresh jalapeno, minced 1/4 tsp. Celery seed ½ tsp. Black pepper ¼ cup Lime juice, fresh squeezed 1 tsp. Fresh lime zest ¼ cup Rice wine vinegar or quality white wine vinegar ½ cup Texas olive oil 1 lb. Medium-size Texas wild caught shrimp, fully cooked and peeled 1/2 Small red onion, peeled and sliced thinly 1 Large ripe avocado Kosher salt and freshly ground black pepper Crisp tortilla chips 20
Directions: 1. In a medium size bowl, stir together the garlic, salt, sugar, cilantro, jalapeno, celery seed, pepper, lime juice and zest, along with rice wine vinegar. 2. Whisk in the olive oil to create the marinade. 3. Place the shrimp and onions in the bowl, and toss with the marinade. Cover the bowl with plastic wrap
or a lid. Place the mixture in the refrigerator for 24 hours for the flavors to meld. Stir the ingredients a couple of time during the process. 4. Just prior to serving, peel the avocado and cut into half inch cubes. Season the avocado with a little salt and pepper. 5. Serve the shrimp chilled, alongside the diced avocado and tortilla chips.
SPOT THE GO TEXAN MARK CHALLENGE
Take the Challenge and WIN PRIZES! 22
Grab your mobile devices and cameras and send us pictures of the GO TEXAN mark — on products on the shelf or in your hands, on signs, vehicles or printed materials. Get creative!
Prizes include GO TEXAN t-shirts, glasses and hats.
To enter, tell us where you saw the product and GO TEXAN mark, and post your photo (be sure to use the We will judge your social media post #GOTEXAN hashtag) on Facebook, or emailed photo based on originality, Instagram or Twitter. We will share creativity, composition, the “fun factor” your posts and select winners once and, occasionally, we’ll randomly pick per month. You may also enter by winners! If you win, we will notify you emailing us your photo. that we’re about to send you some stylish GO TEXAN swag. Have fun ... and happy hunting!
Discover the flavors of the Texas wine country. Visit gotexan.org to learn more. 24
TEXAS DEPARTMENT OF AGRICULTURE O COMMISSIONER SID MILLER
UPCOMING TEXAS EVENTS Oct. 15: Bacon Bash, Cranfills Gap Oct. 15: United Estates of Texas Wine Festival, Florence Oct. 20: GO TEXAN Wine Dinner, Fredericksburg Oct. 21-22: Wine in the Pines, Mount Vernon Oct. 22: Hogeye Festival, Elgin Oct. 22: Food and Wine Fest, Fredericksburg Oct. 22: Texas Mushroom Festival, Madisonville Oct. 29: Riverside Halloween Food Truck Fest, Victoria Nov. 5: Pecan Harvest Festival, Caldwell Nov. 6: Worldâ€™s Championship Shrimp Cook-Off, Port Isabel Nov. 6-7: Grape Camp, Fredericksburg View more Texas events here. 25
About GO TEXAN
Launched in 1999 by the Texas Department of Agriculture, GO TEXAN, with its signature mark in the shape of Texas, celebrates, promotes and supports the business savvy and plainspoken grit Texas agriculture is known for throughout the world. Whether it’s grown, sewn or served up on a plate, nearly 27 million Texans shop, travel and dine out in support of Texas businesses, agriculture and communities, looking for the GO TEXAN mark to light the way. To learn more about the GO TEXAN program, call (877) 99-GOTEX or visit the GO TEXAN website. Tell others about GO TEXAN! One great and easy way is to forward them this publication. All your friends have to do to is click here to subscribe, and they’ll start receiving the Go Local. GO TEXAN. free monthly e-zine.
About the Texas Department of Agriculture
TDA’s mission is to partner with all Texans to make Texas the nation’s leader in agriculture, fortify our economy, empower rural communities, promote healthy lifestyles, and cultivate winning strategies for rural, suburban and urban Texas through exceptional service and the common threads of agriculture in our daily lives. 26