GO LOCAL. GO TEXAN. TEXAS FOOD, WINE, RESTAURANTS, RECIPES, GARDENING, STYLE & MORE
FENOGLIO BOOT COMPANY:
DEC. 2016 EDITION
KEEPING QUALITY AND HISTORY ALIVE
TEXAS DEPARTMENT OF AGRICULTURE O COMMISSIONER SID MILLER
WELCOME TO THE DECEMBER EDITION OF THE GO LOCAL. GO TEXAN. E-ZINE. If you’re a true red, white and blue Texan, then you probably own a pair of cowboy boots, or two! That’s why I think you’ll enjoy the feature story in this month’s Go Local. GO TEXAN. issue. It’s all about our friends the Fenoglio Boot Company — a great custom bootmaker in Nocona, Texas. We enjoyed having their team put on custom boot-making demonstrations at the State Fair of Texas this year. Inside this issue, you’ll get a glimpse into the boot-making process, as well as a link to tips on what to look for when buying a pair of cowboy boots and caring for them.
will make you appreciate Texas grapefruit even more. If you’re hungry, we have a feature on Joe Daddy’s in Amarillo and a fantastic recipe for venison with Texas pecans. As we head into the holiday season, I’d like to wish you a very Merry Christmas. I hope you get to spend time with your family and friends. In this issue, we have highlighted several holiday events all over the Lone Star State, so get out and enjoy all that Texas has to offer this holiday season and beyond!
I hope you enjoy this issue of Go Local. GO TEXAN. Be sure It’s not just boots in Texas, though. to share it with your friends, and As citrus season gets underway, remember Texas Agriculture we have a few fun facts about Matters! Texas grapefruit in this issue that
FENOGLIO BOOT COMPANY: KEEPING QUALITY AND HISTORY ALIVE WHEN YOU DRIVE INTO THE TOWN OF NOCONA, TEXAS, THE WELCOME SIGN PROCLAIMS IT AS THE “LEATHER GOODS CENTER OF THE SOUTHWEST.” THE TOWN ENJOYS A FINE REPUTATION AS AN EXPERT AND QUALITY BOOT-MAKING CENTER, AND FENOGLIO BOOT CO. IS ONE COMPANY HELPING TO CARRY ON THAT TRADITION. FENOGLIO BOOT CO. HOSTED A BOOT-MAKING DEMONSTRATION AT THE STATE FAIR OF TEXAS A COUPLE MONTHS AGO, AND WHILE HIS COMPATRIOTS AND CO-WORKERS HAMMERED, STRETCHED AND STAPLED PIECES OF LEATHER OVER ANVILS, CAIDEN FENOGLIO PRIVATELY SHARED SEVERAL BOOT-MAKING DETAILS WITH US ON THE SIDE.
THIS TIGHT-KNIT COMPANY LOVES THE ART OF MAKING COWBOY BOOTS, AND IT SHOWS IN THEIR CRAFTSMANSHIP.
he team that makes up the Fenoglio Boot Co. comes from a long line of boot-makers in Montague County, which includes connections to Justin, Nocona Boot and Montague Boot Company. “Cowboy boots have been made in Nocona, Texas, practically as long as the modern cowboy has existed,” Caiden Fenoglio said. In 2013, the Fenoglio Family purchased the assets of Montague
Boot Company. They specialize in “personalized” boots and are now the makers of the Cavender’s Boot Collection, Fenoglio Boot Collection and James Montague Boots. Personalized boots are the next best thing to getting custom measured. Once you decide what size fits you best, you choose the leathers, toe, heel, size of top, stitching and more. THE BOOT-MAKING PROCESS Making a pair of cowboy boots is a true art, and it involves more than 100
individual steps. Fenoglio Boot Co. has nearly 60 employees who make between 200 and 250 pairs on any given workday.
us an inside look at the process.
“A boot starts with finished hides meaning that the tanning, dying and distressing of the leather is done before “Our boots normally take 3-4 weeks we receive the hides,” Fenoglio said. from the time they are scheduled “We then cut these into the appropriate until they go into the box,” Fenoglio sizes and shapes — top panels, vamps, said. “They move much quicker than counters, shaft lining, vamp lining. special order boots, because we keep The top pieces will have their patterns all of their material on hand and they stitched on, and then these pieces are normally boots that the employees must be sewn together. The stitch that connects the bottoms to the tops is have seen and built before.” called a ‘fitting stitch.’” If you’ve ever wanted to know how a Next up is the front and back panels, pair of high-quality cowboy boots is made, you have come to the right place. which are put together at this point. Then, it’s onto the side-seam said Our friends at Fenoglio Boot Co. gave
Fenoglio. The next step is called “lasting.” “That is the point where we take the mold (last) and commence shaping the boot around it and the insole,” Fenoglio said. Then there’s the stapling and sewing. “With the boot lasted, we staple the vamps (bottoms) to the insole,” Fenoglio said. “In the same place where these staples are, we sew the bottom welt on. It is the part you will see with the one or two rows of heavy stitching around the very front of the boot.”
Then comes more trimming and stitching, and you can’t forget putting the heel of the boot on. Let’s just say, making boots isn’t a one-step process, and for Fenoglio, the process doesn’t end just because the boot is made. There’s quality control in place. “Finally, the boots go to a final checking station, where they are checked for protruding nails, discoloration, leathers that don’t match, missed stitches and many other hiccups,” Fenoglio said. “After this, they are boxed and either sent to our store in downtown Nocona or shipped directly to the store shelves.”
It’s not just how Fenoglio boots are made, it’s important to point out the value of the materials being used. This is what separates the cheap, massproduced knock-offs from the longlasting handcrafted variety. For a more in-depth look at what to look for when buying a pair of boots, as well as a care guide, read our indepth story on the Fenoglio Boot Co. at gotexan.org.
“Our busiest times are the holiday season (late-October to December) and rodeo season (mid-May and April),” Fenoglio said. “If the order goes in during the summer or late spring, we quote 8-12 weeks delivery, but if it is during one of the busier times, it could be three months or so.”
Special thanks to Caiden Fenoglio and the Fenoglio Boot Co. for all the insightful information. For more information on their boots or If you’d like to order a pair of scheduling a tour of their facility, visit personalized boots from Fenoglio Boot their website. Co., it pays to know what time of year to place your order.
PHOTO PROVIDED BY TEXASWEET CITRUS MARKETING
TEXAS GRAPEFRUIT FUN FACTS • Texas red grapefruit was designated the official state fruit of Texas in 1993.
• The Ruby Red was the first grapefruit to be granted a U.S. patent.
• The National Cancer Institute placed grapefruit on their list of cancer preventative health foods.
• Texas produces approximately 27,000 acres of citrus every year.
• TexasSweet.com says red grapefruit, which has become very popular today, was accidentally discovered in 1929 by Texas citrus growers. They found red grapefruit growing on pink grapefruit trees. This grapefruit became known as the Ruby Red grapefruit.
• LoneStarCitrus.com tells us the first reported planting of a grapefruit grove in Texas was 1893. • The Texas citrus industry is located almost entirely in the Lower Rio Grande Valley — about 89 percent of the acreage in Hidalgo County and nine percent in Cameron County. 11
JOE DADDY’S: ADDING ONE MORE JOE TO THE LIST Joe Daddy’s general manager, Dallas Hagar, said the restaurant and its name came together in 2013 after success with two other restaurants — Mac Joes and Joe Taco — in the Amarillo region. “Every day we have people ask us, “Who is Joe?” Hagar said. “The truth is that there is no Joe. We kept the name of a preexisting restaurant that we bought, Macaroni Joes, and we decided to put Joe on all the restaurants that we have opened since.” Despite the absence of someone named Joe working there, Joe Daddy’s isn’t missing anything else. With a great selection of Cajun food, amazing chicken fried steaks, creative pastas and salads, it’s a sure bet that even the pickiest of eaters can find something delicious to eat at Joe Daddy’s.
Becoming a GO TEXAN member was an important step for the Joe Daddy’s business to take. Hagar said that the need for awareness of people to buy locally sourced products and foods was the main reason they became GO TEXAN members. “The jobs that are created when people buy locally, the businesses that profit from it and essentially the overall product that you can get in Texas is superior in many ways,” Hagar said. “We have traveled to many different states but nothing compares to home.” According to Hagar, skipping a meal at Joe Daddy’s is one meal too many. “If you have not tried Joe Daddy’s or its been at least one meal since you have, the next time you are in Amarillo, stop on by and look for the tall bald guy named Dallas,” Hagar said. “He will make sure that you find something to fall in love with.”
“We have a great Cajun section on our menu, and my personal favorite is our Black Magic,” Hagar said. “Black Magic is a blackened catfish that is placed over a To see Joe Daddy’s hours and to check bed of our dirty rice and then smothered out their menu, click here. in gumbo and served with our delicious grilled veggies.” 12
FOUR BULLETS BREWERY: FROM THE KITCHEN TO THE BREWPUB Long before Four Bullets Brewery was an established beer factory, Jeff Douglas and Andrew Smeeton were brewing beer in Jeff’s kitchen. That was in the early 2000s. Smeeton, who hails from England, had been brewing beer for about 30 years before that.
In May 2015, the doors to Four Bullets Brewery officially opened in Richardson, Texas. Smeeton and Douglas came up with the name after a night of playing poker and drinking one of their craft beers.
“I’ve been a poker fan for many years, mainly Texas Hold ‘em,” Douglas said. “The beer was definitely good, but we knew we could do better,” Douglas said. “The ace is referred to a bullet, and I thought, ‘hey, what’s better than four aces?’ So I mentioned that Four Bullets “We decided to go bigger, so we designed our own brewing system after would be a great name for the brewery all of those kitchen tests,” Douglas said. and now all of our beer names come “When we started using a scaled-down from poker or casino themes.” commercial brewing system, the beer greatly improved, and after a few years The Four Bullets Brewery duo was first of brewing and developing recipes, we introduced to the GO TEXAN program decided we should take this to the next at the State Fair of Texas. level — test our beer with the public “We always visited their building each and possibly go commercial.” year during the fair, and we liked what 14
GO TEXAN offered and what the program stands for,” Douglas said. “Once we were offered to sell our beer at the Texas Wine Garden and realized that they were a part of the GO TEXAN program, we decided that this was an organization we wanted to be part of and a group that shares our views on how businesses in Texas should operate.”
same great-tasting English Brown Ale we started with originally.” Four Bullets Brewery usually focused on brewing English style ales, but the brewery is looking to amplify their craft beer menu and branch out to try creating different flavors.
Douglas along with his master brewer and partner, Smeeton, believe that buying locally in Texas is very important.
“We now make a great line of beers with various styles and taste,” Douglas said. “While some of our beers are dark in color, we brew them to make sure they are not too heavy and always have a crisp, clean finish.”
“We try to purchase everything we need for the brewery locally,” Douglas said. “We are a very small brewery trying to grow organically, and we want to help other small businesses grow the same way we are.”
Douglas said that Four Bullets Brewery will continue to focus on making top quality handcraft beers, while simultaneously ensuring the quality and importance of their craft remains a top priority.
As for Douglas’s personal favorite beer from Four Bullets Brewery? That would be the Black Jack Brown Ale, an English-style brown ale that’s smooth and malty with a hint of caramel and sweetness.
“No matter what the circumstance is never forget your customer and how much the quality of your final product matters,” said Douglas.
“This is the first beer Andrew and I brewed together as home brewers and tweaked it some over the years,” Douglas said. “But overall, it’s still the
Visit the Four Bullets Brewery website for information on where to find their beers or how to sample their fine English ales at the brewery taproom for yourself. 17
COLOR ME GREEN NURSERY: OUT OF RETIREMENT AND INTO BUSINESS After working in the mortgage business for more than 35 years, Lucy Wootan decided that it was time to retire. Since Wootan was already an avid gardener in her spare time, it was a no-brainer for her to take her hobby and turn it into aside business.
“A lot of my customers are from towns like La Vernia, Falls City, Poth — you know, the small towns,” Wootan said. “They come to me, because they know they can get a much better deal than if they were to go to San Antonio to a chain nursery.”
“I’ve always liked to garden,” Wootan said. “I knew my nursery business would not be able to provide me with a large income, but I really enjoyed it and thought I could help others enjoy gardening too.”
Wootan carries a variety of plants including succulents, cacti, pecan trees and so much more. Really, you’ll find anything you might need for gardening in her nursery.
In 2008, Color Me Green Nursery in Floresville, Texas, was established. Wootan said eight years later, her nursery has really grown, no pun intended.
“I always try to find whatever people ask me for,” Wootan said. “I like to carry a variety of plants.” A few months ago, Wootan said her plants and signs were destroyed by a tornado that went through Floresville,
and she was about ready to give up.
“Buying products or goods locally helps build up our community and supports small business owners like me,” Wootan said.
“I thought, well maybe it’s time to close down the shop,” Wootan said. “But my brother, who is in the nursery business himself, convinced me to persevere and When asked what the best thing about her line of work was, Wootan keep my nursery going.” responded that the people she interacts with are the best part of her job. Wootan said in Floresville, a lot of the local “mom-and-pop shops” are being taken over by chain stores, but she still “I’ve made a lot of friends through this business,” Wootan said. “I think that feels it’s important for consumers to people who garden are just good and buy locally.
honest people. In the eight years that I’ve been in operation, never once has a check bounced from a customer.” Wootan has been a GO TEXAN member for several years now. She said that she became a member, because she liked what the GO TEXAN representative had to say and what the program stood for. Although she said her business is a small operation, she really enjoys it and will keep doing it for as long as she can. “I like to help my neighbors and friends make their yards green and more colorful, which is why I named my business Color Me Green Nursery in the first place.” If you’re interested in visiting Color Me Green Nursery, visit Wootan and her shop at 2962 U.S. Hwy. 181 N in Floresville. Her hours of operation are Fridays from 10 a.m. to 6 p.m., Saturdays from 10 a.m. to 5 p.m. and Sundays from 10 a.m. to 4 p.m.
RECIPE: COFFEE MARINATED VENISON WITH PECAN SWEET POTATOES AND HORSERADISH CREMA Looking for an in-season recipe that’s out of the norm? You don’t have to hunt for a great venison recipe; we have the perfect one right here for you. The coffee marinade wakes up your tastes buds and the crunchy pecans make the potatoes and this recipe extra special.
Ingredients: 1 Gold or russet potato, peeled and cut in small pieces 2 Sweet potatoes, peeled; one cut in small pieces, the other one sliced ¾ cup Sour cream, divided 3 tbsp. Heavy cream, warm 3 tbsp. Butter 1 tbsp. Chipotle purée 4 tbsp. Texas olive oil 4 Texas venison filets (5 oz. each) 2 tbsp. Horseradish ½ tsp. Worcestershire sauce ½ cup Texas pecan pieces, roasted To taste Fresh coffee grounds To taste Salt To taste Pepper
like s e p i r rec .org e h t o n Find at gotexa this
potato is cooked through. Set aside. 5. Coat venison filets with remaining olive oil and coffee; season with salt and pepper. 6. On a medium-hot grill, cook venison Venison Directions: filets for 3 to 4 minutes on each side, or until medium rare or desired 1. Cook diced potatoes in boiling water for 10 to 12 minutes or until soft. temperature. 7. While the venison cooks, combine in a 2. Transfer potatoes to a mixing bowl. Add 1/4 cup of sour cream, heavy cream, bowl 1/2 cup of sour cream, horseradish and Worcestershire sauce. butter and chipotle purée. Mash until mixed, and season with salt. Set aside. 8. Season with salt and pepper. 3. On a small plate, add 2 tablespoons of 9. Divide mashed potatoes onto 4 plates, olive oil and coat the sliced sweet potato, place a venison filet on each plate and and season with salt. garnish with roasted pecans and grilled sweet potato slices. 4. Grill each side of the sweet potatoes for 2 minutes, turning as needed until Chipotle Purée Directions: 1. Buy chipotles in adobo sauce, place in blender and purée until smooth. Refrigerate until ready to use.
SPOT THE GO TEXAN MARK CHALLENGE
Take the Challenge and WIN PRIZES! 24
Grab your mobile devices and cameras and send us pictures of the GO TEXAN mark — on products on the shelf or in your hands, on signs, vehicles or printed materials. Get creative!
Prizes include GO TEXAN t-shirts, glasses and hats.
To enter, tell us where you saw the product and GO TEXAN mark, and post your photo (be sure to use the We will judge your social media post #GOTEXAN hashtag) on Facebook, or emailed photo based on originality, Instagram or Twitter. We will share creativity, composition, the “fun factor” your posts and select winners once and, occasionally, we’ll randomly pick per month. You may also enter by winners! If you win, we will notify you emailing us your photo. that we’re about to send you some stylish GO TEXAN swag. Have fun ... and happy hunting!
UPCOMING TEXAS EVENTS Dec. 1-31: The Honky Tonk Angels Holiday Spectacular, Houston Dec. 2-18: Christmas Wine Affair, Central Texas Dec. 10-15: The Christmas Celebration/Trail of Lights, Bay City Dec. 10-23: Austin Trail of Lights, Austin Dec. 15-17: Texas Cowboysâ€™ Christmas Ball, Anson Dec. 15-31: Comanche Trail Festival of Lights, Big Spring Dec. 16-17: Christmas Village, Baird Dec. 17: Singing in the Saddle, Bandera Dec. 27: Mannheim Steamroller Christmas, Amarillo Dec. 31: Team Roping, Graham Jan. 2: Goodyear Cotton Bowl Classic, Arlington Jan. 7: Resolution Run, Monahans View more Texas events here. 27
About GO TEXAN
Launched in 1999 by the Texas Department of Agriculture, GO TEXAN, with its signature mark in the shape of Texas, celebrates, promotes and supports the business savvy and plainspoken grit Texas agriculture is known for throughout the world. Whether it’s grown, sewn or served up on a plate, nearly 27 million Texans shop, travel and dine out in support of Texas businesses, agriculture and communities, looking for the GO TEXAN mark to light the way. To learn more about the GO TEXAN program, call (877) 99-GOTEX or visit the GO TEXAN website. Tell others about GO TEXAN! One great and easy way is to forward them this publication. All your friends have to do to is click here to subscribe, and they’ll start receiving the Go Local. GO TEXAN. free monthly e-zine.
About the Texas Department of Agriculture
TDA’s mission is to partner with all Texans to make Texas the nation’s leader in agriculture, fortify our economy, empower rural communities, promote healthy lifestyles, and cultivate winning strategies for rural, suburban and urban Texas through exceptional service and the common threads of agriculture in our daily lives. 28
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