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GO TEXAN Round-Up GO TEXAN MEMBER NEWS AND OPPORTUNITIES

DEC. 2016 EDITION

Llano Estacado Winery:

Watching Texas Wine Grow

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TEXAS DEPARTMENT OF AGRICULTURE O COMMISSIONER SID MILLER


BER MEM GHT TLI SPO

LLANO ESTACADO WINERY: WATCHING TEXAS WINE GROW 2


LLANO ESTACADO WINERY BEGAN IN 1976 IN LUBBOCK, TEXAS, WHEN TWO TEXAS TECH UNIVERSITY PROFESSORS AND THEIR FRIEND GOT TOGETHER AND ENVISIONED EXACTLY WHAT THE WEST TEXAS FERTILE SOIL COULD PRODUCE.

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“W

e were the first modernera bonded Texas winery to open our doors after prohibition ended and have been given credit for being one of the pioneers of expanding Texas wine,” president and CEO of Llano Estacado Winery Mark Hyman said. Hyman has been with Llano Estacado Winery since 1994 and has seen the company grow immensely.

take this company from selling 38,000 cases a year to selling 162,000 cases a year,” Hyman said. “We’re the largest premium winery in the state and the second largest by volume.” The GO TEXAN program was a perfect fit for Llano Estacado Winery, and they have been members since the program started back in 1999.

“The GO TEXAN program is a “As president since 2000, then CEO wonderful organization that has in 2006, it has been wonderful to provided us further exposure to 4


Photos: Lauren Clark Photography

the marketplace, as well as access to other Texas products, resulting in co-marketing opportunities,” Hyman said. Over the next year, Hyman expects to see more continued growth and expansion at the winery. His favorite wines are some of their newer varieties. “Personally, I love our Texas High Plains Montepulciano and Texas High Plains Stampede Red,” Hyman said.

The variety of wines that Llano Estacado Winery offers mirrors the diversity of Texas and is evident by the many awards the winery has received. “These wines truly reflect the Texas wine industry’s subtle moves toward making better, hot weather styled wines,” Hyman said. To plan a visit to Llano Estacado Winery or have your wine shipped directly to you, click here. [See next page for a detailed description of Hyman’s favorites.] 5


The Texas High Plains Montepulciano is a blend of 3 Italian varieties; Montepulciano 85%, Aglianico 12% and Barbera 3%. Deep red in color and perfumed, with a complex ripe aromatic blend of plum and blackberries, Montepulciano is medium-bodied with rich, lush, expansive tannins. The Aglianico and Barbera contribute to the firm tannins. Try Montepulciano with your favorite cut of beef, or your favorite pasta with a spicy red sauce.

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The Texas High Plains Stampede Red is composed entirely of Texas High Plains grapes with 57% Petite Verdot, 29% Petite Sirah, 13% Syrah and 1% Cabernet Sauvignon. Deep red in color, perfumed with complex ripe aromatics of plum, dried cherries and red licorice, this wine is medium-bodied with rich, ample tannins, with a finish that is firm with hints of prune. Being that this wine originated from grapes grown in the Texas High Plains, try Stampede with your favorite cut of North American Buffalo.

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Mark Your Calendar Events & Opportunities for GO TEXAN members What: McAllen Christmas Showcase When: Dec. 10-11 Where: McAllen Details: Central Texas’ largest Christmas show (Christmas Showcase San Antonio) is headed south. A diverse selection of arts and crafts from Texas vendors with more than 180 booths. GO TEXAN members get a $100 discount (off the normal rate of $425) for a 10’ x 10’ booth. For more information, contact Ashley at (210) 492-1437. What: Canada Inbound Trade Mission to the Tropical Plants Industry Exhibition When: Jan. 18 Where: Fort Lauderdale, Florida Details: The Tropical Plant Industry Exhibition (TPIE) showcases for three days the latest trends in the horticultural industry. Register for this Canada inbound trade mission to meet one-on-one with qualified horticulture buyers from Canada. This is a great opportunity to explore the Canadian market at a low cost participation fee of $25. Fee Includes: oneon-one meetings with Canadian buyers at TPIE. Travel and accommodations are the responsibility of the company. Registration deadline is Dec. 2. For more information, contact Carlos Guerrero at (512) 463-6507. 88

What: Fiery Food Challenge When: Jan. 23-25 Where: Irving Details: The Fiery Food Challenge (FFC) is the most recognized and prestigious blind tasting competition of zesty products in the industry. In addition to 1st, 2nd and 3rd place awards, all winning companies receive 1,000 FFC winner labels for placement on their honored products. Companies worldwide are invited to participate in the quest for the coveted first place Golden Chile award! Awards are announced and presented Jan. 29, the first evening of ZestFest. You do not have to exhibit at ZestFest to enter, but the deadline for receipt of entries is Jan. 2. Contact June DeRousse at (210) 882-0952 for the FFC 2017 entry form or download the form here. What: ZestFest When: Jan. 27-29 Where: Irving Details: GO TEXAN members are invited to participate as food vendors at ZestFest. More than 11,000 zesty food lovers enjoyed last year’s festival, sampling and buying their food favorites. GO TEXAN members receive a $100 discount on any standard size booth, making the


discounted price for a 10’ x 10’ booth $795. They are also offering a limited number of 6’ x 10’ booths for $550. Exhibitors will receive the following perks in combination with the booth purchase: health department permits (ZestFest management absorbs the cost of obtaining permits); 2 complimentary tickets to the Fiery Food Challenge Awards Banquet on site Friday evening; and skirted table, 2 chairs, waste basket, washing station and identification sign. Contact June DeRousse at (210) 8820952 to book your discounted GO TEXAN booth. Don’t delay! Booths are booking daily on a first-come, first-served basis. What: FOODEX Japan When: Feb. 26 - March 2 Where: Tokyo, Japan Details: Exhibit with SUSTA at FOODEX and be a part of the largest food and drink exhibition in Asia. This 4 day event brings together about 77,000 buyers in one of the best environments to conduct business. Aside from the number of Japanese buyers who will be attending this event, FOODEX is a great opportunity to enter the food and drink market of East Asia. Industry focus is on food service products, natural/health, organic, produce and retail products. Suitable products include, but are not limited to: sweets and snacks, produce, seasonings, organic and fair trade. Eligible MySUSTA companies can log into your account to register

online. For more information, contact Carlos Guerrero at (512) 463-6507. What: Gulfood When: Feb. 26 - March 2 Where: Dubai, United Arab Emirates Details: Exhibit with SUSTA at Gulfood, the largest food, drink, food service and hospitality show in the Middle East. In the past, almost 5,000 exhibitors from roughly 120 countries showcased their products, highlighting the international appeal of this particular trade show. Industry focus is on: food service products, natural/health, organic and retail products. Suitable products include, but are not limited to: meat products, eggs, snack foods, beverages, Certified Halal foods, condiments and sauces, nuts, processed fruits and vegetables. Eligible MySUSTA companies can log into your account to register online. For more information, contact Carlos Guerrero at (512) 463-6507. What: Expo Antad and Alimentaria When: March 8-10 Where: Guadalajara, Mexico Details: Mexico has been experiencing modest rates of growth after the global economic recession. Similarly, the level of disposable income is rising, which accounts for an increase in food and beverage consumption. Since the implementation of NAFTA in 1994, Mexico has become one of the largest and fastest growing

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Mark Your Calendar More Events & Opportunities... markets for U.S. exports. In 2013, exports of U.S. agricultural and related products to Mexico equaled $18.9 billion. Furthermore, U.S. agricultural and fishery products account for 77 percent of the total share of agricultural and fishery exports to Mexico. In 2016, this show hosted about 25,000 visitors and 2,300 exhibitors. Expo Antad & Alimentaria is the result of a partnership between Mexico’s Association of Supermarkets and Department Stores (ANTAD) and (Alimentaria) a Barcelonabased society that organizes international events dedicated to the food sector. The booth fees for booth space within the SUSTA pavilion is $1,700. Registration deadline is January 13. Fee Includes: furnished booth space; interpreter services (must be requested in advance); an allowance of up to 50 pounds of sample shipment costs for samples from a U.S. consolidation point to the show using SUSTA’s designated freight forwarder. The industry focus is on: food service products, organic and retail products. Suitable products include, but are not limited to: snack foods; fresh/processed fruits and vegetables; health and convenience foods; condiments and sauces. Eligible MySUSTA companies can register online. For more information, contact Carlos Guerrero at (512) 463-6507.

What: VIV Asia 2017 When: March 15-17 Where: Bangkok, Thailand Details: VIV Asia is the leading trade exhibition for professionals in animal production and processing of meat, eggs, fish and milk with healthy growth ambitions. No other trade show in Asia offers such a broad pallet of opportunities. From feed to food, VIV Asia challenges professionals to invest in bringing the world’s most promising animal protein markets a big step further. With almost 900 international exhibitors, VIV Asia offers a unique selection, with global market leaders and regional as well as national Asian players of growing importance. There is a special USA Pavilion that you may exhibit in. For more information, contact Carlos Guerrero at (512) 463-6507.

For a complete list of discounted international events please follow this link. 10


ATTENTION, GO TEXAN MEMBERS:

We want to promote your company more often and with style. We’d like to have more photos like the ones featured here. Send us your high resolution photos, whether it’s you with your product or in front of your facility. We want to get your product in front of our growing social media audience, now at more than 54,000 followers and growing! HELP US DO THAT! Email us your photos today! #GoLocal #GoTexan Email your photos to Doug.VanPelt@TexasAgriculture.gov. 11


EXPAND YOUR BUSINESS WITH STEP

[Pictured above: Jason Fearneyhough and Alale Allal]

Last month the U.S. Small Business Administration Office of International Trade presented the Texas Department of Agriculture (TDA) a grant for $800,000 for the State Trade Expansion Program (STEP). TDA will use the funding to expand export-related activities of small businesses in Texas and increase export dollars earned by those companies. “This is a huge boost for any small business in Texas ready to expand to the international market,” Texas Deputy Agriculture Commissioner Jason Fearneyhough said. “If you’re ready to sell to the world, then the Texas Department of Agriculture is ready to help. Come talk with us.” 12

“Exporting is an important growth opportunity for our small businesses that are ready to expand their reach into new global markets,” said Alale Allal, Regional Export Trade Manager for the SBA Office of International Trade. “The STEP award, in addition to the SBA’s export loan program, helps small businesses across Texas to have the tools and resources necessary to help launch or expand into global markets.” The grant money will provide trade and export training for interested businesses through the University of Texas San Antonio’s International Trade Center. Stipends will also be made available for Texas businesses that need small infusions of funding to


support export expansion. The most visible use of STEP grant funding will be major international trade missions hosted by TDA and the Office of the Governor. These visits will bring Texas businesses face-to-face with foreign buyers at trade events across the globe, including a major automotive trade show in Mexico City, the Paris Air Show, an Asian agricultural trade show and an African consumer-ready products show.

your business. Your company may be more “export ready” than you think. Take the Export Readiness Test and discover your company’s potential to take your business

worldwide. No matter the outcome of the sample Export Readiness Test, the STEP program offers a variety of services that will help take your company to the next level.

Eligible businesses looking to export beyond the US border should contact Whether your company is looking to us for more information on upcoming explore opportunities of international training events, export trends and sales for the first time or expand to new statistics. If you have questions about foreign markets, TDA’s Trade and Business going global, we’re here to help! Email Development Division is ready to connect us at Grants@TexasAgriculture.gov. you with a wide variety of federal, state and regional resources to help you grow

Connecting Texas Businesses to the World EXPAND YOUR BUSINESS TO WORLDWIDE MARKETS The Trade and Business Development division of the Texas Department of Agriculture supports small and large businesses with programs to expand and diversify beyond the borders of Texas. We support businesses with many events and opportunities to meet with foreign wholesale and retail buyers, connecting your business to the world. Ask about our programs today. Email grants@TexasAgriculture.gov

Funded in part through a cooperative agreement with the U.S. Small Business Administration STATE TRADE EXPANSION PROGRAM (STEP) Illustrations courtesy the Office of the Governor

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TAKING TEXAS WORLDWIDE CHINESE PECAN ROASTER TRADE MISSION TO TEXAS In addition to the trade missions that TDA coordinates with SUSTA, TDA frequently hosts trade missions with other agencies and international offices. Over the past decade, millions of pounds of pecans from Texas have been purchased by families with operations in the LinAn Zhejiang. In collaboration with the Foreign Agricultural Service (FAS) and the Agricultural Trade Office (ATO) in Shanghai, China, Texas hosted an inbound trade mission of Chinese pecan roasters in September. These nut roasters and processors, which focus mainly on local hickory nuts and pecans, used to purchase

their nuts through brokers in Hong Kong and South China. However, they have been increasingly buying our great Texas pecans directly rather than going through brokers back home. Through inbound trade missions like these, Chinese pecan roasters are able to meet directly with Texas farmers and establish long lasting relationships. The delegation that visited us this fall were second generation roasters, showing the great opportunity for the future growth of these relationships. They visited numerous pecan farms and were able to get an inside look at what we are growing here in Texas. 15


CANADA INBOUND TRADE MISSION TDA is committed to taking Texas worldwide. We are proud to continue to foster our relationship with the Southern U.S. Trade Association (SUSTA) as a longtime partner and an excellent resource for Texas companies looking to expand internationally.

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Uniquely Gourmet, Boots Beverages, Cajun Tex Salsa & More, Kelley’s Honey Farms, Taste Elevated, Texas Tito’s and Whitson Chile Products.

Every year, SUSTA hosts over 40 international trade events worldwide and connects with buyers from even more countries, including Brazil, United Arab Emirates, China, Japan, the Netherlands and so many more. A lot of these events are even within the comfort of the United States!

This trade mission was a great way for companies new to exporting to get consultations with experts from our neighbors to the far north. As the largest importer of U.S. agricultural products, Canada is an important market for Texas companies to consider when going international. It’s also a good “starter” market due to its close proximity and similar cultural affinities.

In September, SUSTA brought in four Canadian buyers to meet one-on-one with 10 Texas companies in San Antonio. Seven of these were GO TEXAN members:

If you’re interested in taking your products worldwide like these companies, contact Carlos Guerrero.


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Members in the News

Bacon Bash is giving more than $35,000 in scholarships to help those with Diabetes and specialized Diabetes camps as a result of this year’s bash. They were also featured on KOKE.FM. Live Oak Brewing was named the “Most Underrated Brewery” in Texas by Thrillist. Lone Star Beer was selected as “Most Iconic Beer” in Texas by Thrillist. According to True Viral News, the State Fair of Texas brought in 2.4 million visitors and $56 million. 18


The Sustainable Food Center was featured in a great article in National Geographic. Swift’s Attic was named on the list of the “50 Best Things to Eat in Austin” by Thrillist. The Texas Shrimp & Wine Festival was highlighted in the Abilene Reporter-News. Texas Tito’s Pickled Jalapeno Slices was featured in D Magazine.

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New/Renewed Members Anderson’s Gourmet Foods New Braunfels

Blencor Sealy

Fallen Tree Farms San Antonio

Aloe Farms Harlingen

Busted Sandal Brewing Company San Antonio

The Farmstead in Midlothian Midlothian

Butlers BBQ Sauce Carrollton

Farrell’s Olive Orchard Artesia Wells

Annie’s Hot! All Purpose Pepper Sauce Fairview

Cheesus Plano

Fischer and Wieser Specialty Foods Fredericksburg

Aunt Aggie De’s Pralines Sinton

Coffee City USA Tyler

Austin Adirondack Furniture Hutto

Constanzo Farms Atascosa

Amy Food Company Houston

Axel Provisions Houston Beba’s Pfresh Salsa Pflugerville Beyond Beverages Austin BFF Agriculture Terrell Big Little Fudge Montgomery Blackeyed Distilling Fort Worth 20

Cookenbock Lexington Custom Wine Packaging Burleson Cypress Ace Hardware Houston Drei Bruders San Angelo Engert Farms Alamo Fairhaven Vineyards Hawkins

Flyboy’s Salsa Arlington Fredericksburg Farms Fredericksburg Frenchie’s Fabulous Nut Company Carrollton Front Porch Distillery Nacogdoches Grease Monkey Rubs Fort Worth Heart of Texas Olive Oils and Balsamics Georgetown Hermann Sons Steak House Hondo


Hines Nut Company Dallas

The New World Bakery Kyle

In Sights Nutrition Lometa

Og Cellars Wichita Falls

Laredo Northside Market Laredo

Opa’s Smoked Meats Fredericksburg

Laura’s Cheesecake Mount Pleasant

Pederson Natural Farms Hamilton

Little America Miniature Horses Buda

Pinkerton’s Distillery Lubbock

Log 6ix Richardson

Plantation Produce Company Mission

Longhorn Coffee Co. San Angelo

The Rack House Ropesville

Mad Dash Mixes Cleburne

Southeast Texas Olive Winnie

Marker Cellars Alvord

Sucklebusters Coppell

Martin Food Service Houston

Tejano Salsa Houston

McNew Star M Christmas Tree Plantation Quinlan

Texas Watermelon Association Palmhurst

Texas Wine and Grape Growers Association Grapevine Tom and Bingo’s Bar B Que Lubbock WDFG North America Bethesda Winslow’s Treats Farmers Branch Zach’s Spice Company Deer Park

Merket Christmas Tree Farm Beckville 21


EVENT LISTING OPPORTUNITY POST YOUR EVENTS IN TRUE WEST MAGAZINE

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Want to get the word out about your event? Send your event details to Sheri Riley at (520) 254-5925.

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Get your event calendars to True West Magazine for 2017, and these events will be considered for their monthly “Western Roundup” print calendar. It’s a free opportunity worth taking advantage of. This is a fantastic opportunity to get your events in front of 312,000 heritage travelers looking to make their travel plans all throughout the year. Also, if you would like to promote your events further through advertising, send Sheri an email and she will help. 22


MEET YOUR FIELD REPRESENTATIVES Trade and Business Development Regions

Trade and Business Development Regions

1. Rob Barthen 7. Jami McCool 1. Rob Barthen 7. Jami McCool 2. Matt Williams 8. Nelda Barrera 2. Matt Williams Barrera 3. David Kercheval 8. Nelda Eggemeyer 9. Chandra 3. David Kercheval Chandra Eggemeyer 9. 4. Darrell Dean Bobo 10. Michelle 5. Manuel Martinez 10. Michelle Faulkenberry 11. CarolBobo 4. Darrell Dean Kristin Lambrecht11. Carol Faulkenberry 5. Manuel 6. Martinez [Russ Robertson – Director] 6. Kristin Lambrecht

Mouse over their photos to see which region each Field Representative serves, and click on their photo to send them an email.

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R E B M E M Y N O M I T TES

ber for m e m N A X a GO TE the most f o e n “We’ve been o n e e d it has b looked one year, an nces we have had. We nd erie positive exp ssional organizations a ss, e rofe rt-up busin a t s at several p w e n a to help the most s a w m a their ability r g EXAN pro T O G e h t and l by far.” a i c fi e n e b d an economical iksen, r n e H h a r —Debo Winery e l c r i C x o Kn


GO TEXAN Round-Up - December Infoletter