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WELCOME TO THE APRIL EDITION OF THE GO TEXAN ROUND-UP INFOLETTER. We are thrilled to have the opportunity to promote the excellence and entrepreneurial spirit of our GO TEXAN members. From the finest in Texas food, wine and restaurants to communities and products, each issue of the GO TEXAN Round-Up magazine is geared towards helping you stay up-to-date with helpful information regarding news, events and opportunities that might assist your company. We are delighted to shine a spotlight on Ron’s Home Style Foods in Houston this month. They supply refrigerated prepared deli salads, spreads, desserts, bases, dressings and frozen side dishes to food suppliers and retailers — all with that home-cooked style and freshness we all love in Texas.

Additionally, take a peek at all the other information on events and opportunities in this issue —all of which are geared towards helping you to promote and expand your business. If there are any other ways we can serve you with our GO TEXAN program, please don’t hesitate to contact our team. We’re all in this together, and we want nothing more than to promote the products, culture and communities that call Texas home. I hope you enjoy this issue of GO TEXAN Round-Up infoletter. Remember friends, Texas agriculture matters!





on’s Home Style Foods got their start when Brandon Woodall’s grandfather, Ron Woodall, was running his own restaurant chain — Ron’s Krispy Fried Chicken. They started making their own potato salad, coleslaw and baked beans in-house simply to meet their high standards for prepared salads and sides, which wasn’t readily available 55

through the normal channels. Grandfather Woodall (pictured at right) eventually got out of the fried chicken business in 1983 when Church’s Fried Chicken made him an offer that was too good to pass up. Then Ron started a new company that focused on sides and salads with a business they called Texas Kitchen Salads. In 2004, they changed the company name to Ron’s 6

Home Style Foods, while still retaining Texas Kitchen Salads as a separate retail brand that is still sold in many supermarkets throughout Texas. Ron’s grandson, Brandon Woodall, is now the vice president of the company, but Ron’s presence is still felt. “My granddad turns 90 years old this year, and he is at the office every day keeping us in line and making sure we never sacrifice quality,” Woodall said.


Ron’s Home Style Foods has been in business for 32 years now, and they are moving into a new state-of-the-art production and distribution facility this spring. The new facility is 40 percent larger than both of their existing facilities combined — with two-and-a-half times more production space and triple the amount of cold storage. This gives them more than enough 8

space to meet and exceed their customers’ expectations. With a bright future ahead of them, Ron’s Home Style Foods is quite proud of its Texas heritage, and is never shy about letting others know about it. “We are a bit biased, but there is no better state than Texas,” Woodall said. “Everything in Texas is incredible. The

culture, the food, the history and the Houston Rodeo are all things to be proud of. We love being able to place the GO TEXAN logo on our products and we are proud to put GO TEXAN license plates on our vehicles. It makes it loud and clear where our products are coming from.” Texans enjoy many of their products, but perhaps none

more than one of Woodall’s favorites — Cranberry Pecan White Meat Chicken Salad, which features large Texas pecans. “It’s genuinely like a flavor explosion of cranberries, pineapple and chicken with Texas pecans,” Woodall said. “Classic Potato Salad is an all-time favorite, our Creamy Coleslaw is a true southern 9

staple, and we’ll put our Baked Potato Salad up against anyone’s potato salad.” Thanks to distribution agreements with food service powerhouses like Sysco, Jake’s Finer Foods and Ben E. Keith Co., you could already be eating Ron’s Home Style Foods, but you can also find some of their packaged products in


grocery and convenience stores all over Texas. There’s nothing like being able to buy great food with that home cooking attention to freshness and quality. For more information, visit their website.


Mark Your Calendar Events & Opportunities for GO TEXAN members What: The Ultimate Women’s Expo When: April 8-9, May 20-21, Sept. 9-10 and Sept. 30 - Oct. 1 Where: Austin, Houston, Dallas, San Antonio Details: This Expo provides the perfect venue to sell, market and promote to tens of thousands of active and enthusiastic women who are all searching for great resources designed to transform their home environment. All booths include a 6’ draped and skirted table, 8’ draped backwall, chairs and corporate signage with your company name. Standard inline booths are $950 in Houston/San Antonio and $1,150 in Austin/Dallas. Premier corner locations offering access on two sides are $1,250 in Houston/San Antonio and $1,450 in Austin/Dallas. When you sign up for two shows, you will receive a $150 discount off your booth package. For more information, contact Tina Matteri at (866) 618-3434 ext. 416.

sale in the world. Weekend activities include a show clinic, an ultrasound demonstration to predict marbling scores, industry speakers, a cowboy social, plenty of time to view the cattle, and the sale starting at 1 p.m. on Saturday. Be sure to join us for the complimentary Wagyu burgers, fajitas and brisket served throughout the weekend. Come taste for yourself what Wagyu is all about! For more information, click here or contact Tim Conrad at (903) 521-5235.

What: San Jacinto Day Festival and Battle Reenactment When: April 22 Where: La Porte Details: The admission-free San Jacinto Day Festival takes place from 10 a.m. to 6 p.m. on the 1,200-acre San Jacinto Battleground State Historic Site at the San Jacinto Monument. Past events have attracted 15,000 to 20,000 attendees. They are looking for history-themed What: Texas Wagyu Association Meeting & individuals and/or groups to participate “Steaks are High” Cattle Auction in the festival. Vendors fall into these When: April 21-22 three categories: commercial sales; Where: Tenroc Ranch in Salado demonstrators with commercial sales; Details: Join GO TEXAN, TDA and and exhibitors/entertainers (new and other ranchers, producers and industry old). For more information, contact Lydia professionals in a fun and educational Duncombe at (210) 824-9474. weekend at the longest running Wagyu 12 12

What: Texas Shrimp Association 67th Annual Convention When: May 4-5 Where: San Antonio Details: Shrimp industry professionals and leaders, dignitaries, media, Sea Grant, TPWD and other coastal conservation organizations attend this annual convention. This year’s convention is expecting more than 150 attendees. In addition to attendance, there are vendor/ exhibit opportunities available. For more information, contact Lisa Magee at (956) 831-6550.

What: Summer Fancy Food Show 2017 When: June 25-27 Where: New York City Details: This show offers SUSTA region companies the chance to exhibit their products in front of an interesting combination of national and foreign buyers in a more cost effective setting, without leaving the United States. SUSTA companies must also be a first-time exhibitor at Summer Fancy Food Show. For more information, contact Carlos Guerrero at (512) 463-6507.

What: TRA Marketplace What: Lawn & Garden When: July 9-10 Water Smart Tax Holiday Where: Dallas When: May 27-29 Details: The Southwest’s largest gathering Where: Garden centers, nurseries and place for restaurant industry movers, home improvement stores across Texas shakers and bakers. This event is four Details: A time when you can save on months away and already more than 71 products that help to conserve water. percent sold out. GO TEXAN members get Purchase any plant, many mulchers, drip an exclusive discounted 8x10 booth space irrigators and more without paying sales for only $1,500 (normally $2,240). Ask tax. For more information on what you can about the GO TEXAN Pavilion. If you would purchase and how to save water, please just like to attend, register with this code visit landscapetexas.org. for free admission: GoTx7. Admission prices go up to $45 on April 15th and $65 onsite. What: EU Inbound Trade Mission For more information, contact Chris Cobb When: June 22-24 at (512) 457-4194. Where: Austin Details: Buyers from the European What: Nursery Landscape Expo Union are coming to Austin to meet with When: August 10-12 producers prior to the Summer Fancy Where: Dallas Food Show in New York City. Sign up for Details: Discover the latest green industry pre-arranged one-on-one meetings with products and gain a new perspective as European buyers. Registration is only $25 you meet face-to-face with thousands and expires April 14. For more information, of industry experts. Share new ideas contact Carlos Guerrero at (512) 463-6507. by participating in over 32 education breakout sessions and two notable 13

What: ABASTUR When: August 29 - September 1 Where: Mexico City Details: ABASTUR is known as the oneand-only meeting point in Latin America What: China Outbound Trade Mission for companies in the hospitality industry. When: August 13-18 The vast majority of buyers (90 percent) Where: Shanghai, Ningbo and Guangzhou at this tradeshow are Mexican hotels, Details: This outbound trade mission restaurants and catering companies. Your will be a great opportunity to immerse registration fee includes a furnished booth into the Chinese agricultural market. The with lockable cabinet, front counter and fee encompasses many benefits: foreign shelves, interpreter services (if requested market briefing, one-on-one meetings in advance) and up to 50 pounds of with buyers, retail store tours, in-country shipping from a consolidation point in the transportation, interpreter services and U.S. to the trade show via SUSTA’s freight sample shipping. Suitable products forwarder. Registration deadline is June include, but are not limited to: grocery and 23. For more information, contact Carlos canned goods, wine/beer, non-alcoholic Guerrero at (512) 463-6507. beverages, dried fruits/nuts, baking mixes and ingredients, dairy products, snack What: Canadian Outbound Trade Mission foods, baby foods, breakfast cereals and When: September 6-7 ready-to-eat foods. Registration deadline Where: Toronto, Canada is May 5. For more information, contact Details: The main center for business and Carlos Guerrero at (512) 463-6507. finance in Canada, Toronto’s food market is a very attractive option for U.S. suppliers. What: Colombia Outbound Trade Mission The deadline to register is July 7. SUSTA When: August 28-30 registered companies will have the chance Where: Bogota, Colombia to meet with select Canadian buyers Details: Colombia is one of the best through one-on-one meetings. Suitable agricultural markets for U.S. exporters. products include, but are not limited to: Suitable products include, but are not frozen fruits & vegetables, soft drinks, rice limited to: seafood, pet food, grocery and and grains, breakfast foods, condiments, convenience, confectionary and processed snack foods, jams, jellies and preserves. For fruit, dairy and dairy products. Registration more information, contact Carlos Guerrero deadline is June 16. For more information, at (512) 463-6507. contact Carlos Guerrero at (512) 463-6507. keynote presentations. This is where unique products are found, great ideas are born and creativity and innovation unite. For more information, click here.


What: Fine Foods Australia When: September 11-14 Where: Sydney, Australia Details: Sydney will host the 33rd edition of Fine Food Australia, one of the most attended and renowned tradeshows in the Australasian region. Suitable products include, but are not limited to: frozen foods, herbs & spices, beverages, condiments, ethnic foods, organic products, healthy snack foods and glutenfree products. Registration deadline is June 9. For more information, contact Carlos Guerrero at (512) 463-6507. What: ANUGA When: October 7-11 Where: Cologne, Germany Details: Every two years Cologne hosts ANUGA, one of the most attended and cosmopolitan trade shows in the world. In 2015, approximately 160,000 visitors from 192 countries attended the event. This show is a great platform for international business, with 68 percent of past visitors being foreign. SUSTA’s pavilion is located within the Fine Food section. This show offers unparalleled business opportunities for both visitors and exhibitors. Best prospects include, but are not limited to: convenience and snack foods, ingredients, fruit and tree nuts, seasonings and sauces, frozen foods, natural / health / organic, beverages, meat and poultry. The deadline to register is April 15. For more information, contact Carlos Guerrero at (512) 463-6507.

What: Hong Kong Wine and Spirits When: November 9-11 Where: Hong Kong, China Details: Ever since China eliminated its tariff on wine in 2008, wine imports have been on the rise and rapidly growing. Hong Kong’s tourism and hospitality industries are the main consumers of wine and spirits. In 2015, the fair invited 20,394 buyers from 75 countries. Suitable products include, but are not limited to: wine and distilled spirits (for example: still red and white wines, whiskey, brandy and cognac). The deadline to register is September 1. For more information, contact Carlos Guerrero at (512) 463-6507. What: PLMA Show When: November 12-14 Where: Chicago Details: This event is organized by the Private Label Manufacturers Association (PLMA) and has linked retailers and suppliers for over 30 years. Fee includes a 10x10 booth space and SUSTA booth signage. Not included is the PLMA membership fee (cost is $1,000). Registration deadline is June 23. For more information, contact Carlos Guerrero at (512) 463-6507.


For a complete list of discounted international events, please follow this link. 15


TAKE ADVANTAGE OF TEXAS’ TRADE EXPANSION PROGRAM (STEP) The Texas Department of Agriculture (TDA) has partnered with the U.S. Small Business Administration and the Office of the Governor’s Economic Development and Tourism Division, the University of Texas at San Antonio — International Trade Center and the U.S. Department of Commerce to help promote businesses all over the state of Texas through the State Trade Expansion Program (STEP). 16


is geared towards increasing the number of small businesses that are exporting their goods and increase the value of exports for those small businesses that are currently exporting. STEP helps businesses take the necessary steps to create or expand their export capacity and provides financial assistance along the way to help them achieve success. One part of this business support we’d like to highlight this issue is our training opportunities. The UTSA-International Trade Center is offering new-to-export and experienced export companies market research, one-on-one export advising and on-site training. All information provided will be customized to assist companies in growing their business internationally. Participants will also be introduced to key international trade issues and provided an overview of the essential elements necessary to successfully enter global markets. Companies can choose from a variety of training topics that best fulfill their needs, including: 1) LAYING THE FOUNDATION: International trade risks, HS classification and export regulations 2) IDENTIFYING AND SELECTING MARKETS: Selecting the best markets, secondary vs. primary trade research, in-depth international market research, export tools and resources 3) INTERNATIONAL MARKET ENTRY STRATEGIES: Foreign market entry options, international representation, agent

and distributor agreements, international sales program and action plan 4) INCOTERMS 2010: Incoterms 2010, rules on modes of transport, how incoterms affect pricing, logistics, documentation and payment methods 5) INTERNATIONAL PRICING: Factors affecting international price, calculating landed costs, price escalation and international pricing strategies 6) INTERNATIONAL PAYMENT METHODS: Understanding the risks, evaluating international payment methods, reviewing letters of credit and documentary drafts, export credit insurance, foreign exchange management and export financing options 7) INTERNATIONAL SHIPPING AND LOGISTICS: Roles of the most important players, selecting logistics providers, use of freight forwarders, customs brokers and modes of transportation 8) INTERNATIONAL DOCUMENTATION: How to complete documentation, certificate of origin, liability in completing international documentation, international shipping documents and payment methods, risks and other legal issues For more information on export training, market research and advising services, please contact Berenice Espinoza at (210) 458-2470. For additional STEP details, contact TDA’s Grants Office at (512) 4632496. Applications are available on TDA’s website. 17


2017 YOUNG FARMER GRANTS ROUND 2: NOW ACCEPTING APPLICATIONS Are you currently creating or expanding an agricultural business in Texas? Consider applying for the 2017 Young Farmer Grant (YFG) program. The Texas Department of Agriculture (TDA) is now accepting applications for these grants, and we hope to hear from you! YFG is administered by TDA under the direction of the Texas Agricultural Finance Authority (TAFA). The purpose of this program is to provide financial assistance in the form of dollarfor-dollar matching grant funds to individuals between the age of 18 and 46 years of age who are engaged or will be engaged in creating or expanding an agricultural business in Texas. Additional details, instructions and the 2017 Round 2 application materials can be found here. Applications are due by the close of business (5 p.m.) on Thursday, April 20, 2017. Contact TDA’s Grants Office at (512) 463-2537 or by email at Grants@TexasAgriculture.gov with questions.


Read the Latest on GO TEXAN Check out our free online e-zine, Go Local. GO TEXAN. GO TEXAN Round-Up GO TEXAN MEMBER NEWS AND OPPORTUNITIES





Hand-Crafted Excellence















GO TEXAN STORY TELLERS: TELL US YOUR STORY! We are so proud of you — our GO TEXAN members. Your determination and grit are inspiring and we want to continue to share and reflect the greatness that you embody. Each one of you has a unique story, and we’ve created a short little survey that asks you some questions, simply prompting you to tell your story in your own words. We’ll also ask for a photo or two. Most of our stories are in a written article format, but we also welcome video interviews. Click here to get the story started! 21

New/Renewed Members 33 Heritage Pizza and Taproom Frisco

Corpus Christi Southside Farmers Market Corpus Christi

Absolutely World Class Abilene

County Road Canning Kaufman

Alpha Foods Co. Waller

Cuero Chamber of Commerce Agriculture & Visitor Center Cuero

Ana’s Foods San Antonio

H and H Feed Blanco H2S Farms Schulenburg H-E-B San Antonio Hops and Grain Austin

Avaline Trading San Antonio

Culinary Kitchen and Beyond Grapevine

Barton Springs Nursery Co. Austin

Dallas Farmers Market Dallas

Julio’s Seasoning and Corn Chips Del Rio

Bling-A-GoGo Houston

Defaid Livestock Snyder

Karbach Brewing Company Houston

Brainjuice Headquarters Austin

Diamond H Ranch Bandera

KatySweet Confectioners La Grange

Brothers Produce Houston

Edes Custom Meats Amarillo

Katz Coffee Houston

Bullseye Watering Mat Lubbock

Element Kombucha San Antonio

Cabernet Grill Texas Wine Country Restaurant Fredericksburg

Fiddlesticks Farms General Store Midland

Kearley Seeds and Pepper Co. Pearland

City of Castroville Castroville

Food Bank RGV Pharrmers Market Pharr

Central Texas Speedway Kyle City Market Schulenburg


Grow A Pear Austin

Galveston Shrimp Company Galveston

Coffee Roco Weatherford

Glazed Honey Ham Company Lubbock

Collier Farms Brenham

Glove Guard Highlands

King William Association San Antonio Klepac Greenhouses Blanco Kung Pow Asian Diner Richardson La Mujer Obrera El Paso Livengood Farms Eddy Loam Agronomics Houston

Lorelei Brewing Company Corpus Christi

POKS Spices Dallas

Susan Shaw Collection San Antonio

Luby’s Houston

Port Aransas Chamber of Commerce Port Aransas

Talley Amusements Fort Worth

Makewood Plantation Huntsville Mc Allen Farmers Market Mission Mmmpanadas Austin Mother Beverage Dallas My Epicurian Farm Lantana Nature’s Best Boerne NB Mattress New Braunfels New Earth San Antonio Newberry Bakers Houston Panhandle Milling Company Dawn Papa Perry’s Pepper Products Wylie

Pro Health Carrollton

Texas Hill Country Ceramics and Gifts Spicewood

Produce Market San Antonio

Texas Hill Country Olive Company Dripping Springs

Purple Ranch Lavender Farm Royse City

Texas Organic Mushrooms Denison

Rock Lake Ranch Anderson

Texas Pecan Board Bryan

Ron’s Home Style Foods Houston

The Texas Penwright Pleasanton

Rose City Farmers Market Tyler

Texas Products Rockwall

Rosenberg Cultural District Rosenberg

Texas Pure Honey Waxahachie

Rosewood Ranches Dallas

TexasFood.Com Houston

Saenz Farm and Ranch San Isidro

Thistleridge Vineyards and Winery Weatherford

Sanderson Specialty Foods Austin Sandy Trail Farm Kerrick

The Parkway Grill Wichita Falls

Sass Dressings Austin

Pecan Grove Plantation Bastrop

Scentchips USA San Antonio

Pemberton Cellars Mansfield

Southern Star Brewing Conroe

Pete’s Greenhouse Amarillo

Stuart Nursery Weatherford

Pirate’s Landing Restaurant Sunbar Ranch Port Isabel Tyler

Three Dudes Winery San Marcos Two Hot Mamas Salsa Spicewood Whistling Duck Vineyards and Winery Weimar Whitson Chile Products Terlingua Whittlesey Landscaping Supplies and Recycling Round Rock Winco Foods Boise 23

Members in the News

Austin Beerworks was spotlighted on Thrillist.

Black’s BBQ was highlighted in a “Best BBQ Joints in Austin” article on Thrillist.

Fairfield Chamber of Commerce was spotlighted on Freestone County Times. 24

Kรถrner Grist Mill was featured in Abilene Reporter-News.


Lone Star Beer made the “Most Iconic Beers in Every State� list on Thrillist. Tacodeli was spotlighted on Thrillist.



Your free classified ad section to advertise your service/product to other members. In search of a service or product that a GO TEXAN member already provides? Find it by networking here. If you have something to list here, email the info (50 words or less) to us, and we’ll include it here in the next infoletter.

Post #2 Quality Brand Promotions: Save money by sharing the cost of a retail sampling session by partnering with other GO TEXAN food and beverage members for joint samplings. Do you make a food or beverage? Would you like your product sampled with twice the customer appeal and at a reduced cost to you? Contact Post #1 Quality Brand Promotions and City of Nacogdoches: we’ll help connect you with other We are excited to announce the interested members, to set up official launch of the new City of the sampling events. They cover Nacogdoches podcast, NacChat. every single city in Texas, with Hosted by Communications/Main well-screened ambassadors, to do Street Director, Amy Mehaffey, the sampling for you and spread NacChat is a pre-recorded series awareness of your brand. For more which features a new guest every information, Contact Thomas A. show. These guests discuss a variety Simon at (512) 491-7911. of topics, including debunking rumors, addressing city related Post #3 issues, announcing new projects, U.S. Dept. of Agriculture (USDA) or telling stories of their favorite Attention all GO TEXAN producers: experiences. Each episode of USDA is seeking comments on a NacChat is now available to proposal for a new industry-funded download on iTunes, or can be research and promotion program. accessed on SoundCloud.com. Click here to learn more.

27 27

SPOT THE GO TEXAN MARK CHALLENGE Want a fun way to share the best of Texas with the world? It’s easy! GO TEXAN uses social media tools like Facebook, Instagram and Twitter to post GO TEXAN events, share member news and increase awareness of the wide variety of products grown and made right here in the Lone Star State.


Challenge: If you spot the GO TEXAN mark, let us know. Send us a picture of the mark on a product, sign or printed materials, and tell us where you saw it. Be sure to use the GO TEXAN hashtag (#GOTEXAN) when you post, so we can easily share your message, or send us an email.

MEET YOUR FIELD REPRESENTATIVES Trade and Business Development Regions

Trade and Business Development Regions

1. Rob Barthen 7. Jami McCool 1. Rob Barthen 7. Jami McCool 2. Matt Williams 8. Nelda Barrera 2. Matt Williams Barrera 3. David Kercheval 8. Nelda Eggemeyer 9. Chandra 3. David Kercheval Chandra Eggemeyer 9. 4. Darrell Dean Bobo 10. Michelle 5. Manuel Martinez 10. Michelle Faulkenberry 11. CarolBobo 4. Darrell Dean Kristin Lambrecht11. Carol Faulkenberry 5. Manuel 6. Martinez [Russ Robertson – Director] 6. Kristin Lambrecht

Mouse over their photos to see which region each Field Representative serves, and click on their photo to send them an email.


R E B M E M Y N O M I T TES . If your m a r g o r p t a e N is a g r A X E T O I think , G s “ n o i t a c fi li s the qua . The GO company fit r e b m e m a become are of the you should w a s u e d a ogram m on. It also i TEXAN pr t i t e p m o c t exas Bes counts to Quest for T s i d d n a s e i t portuni ducts at provides op o r p r u o y e s showca ot have. n e s i attend and w r e h t would o u o y t a h t s unities t t r o p even p o g n i s network e d i v o r p o pport if s l u s d It a n a s e s s all busine m s r e h t o h wit tions.” s e u q e v a h you ank, l B n o m a —D Sons Blank and nce 2015) i s r e b m e Nm (GO TEXA

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GO TEXAN Round-Up - April Infoletter  

Exclusive publication with events and opportunities for GO TEXAN members.

GO TEXAN Round-Up - April Infoletter  

Exclusive publication with events and opportunities for GO TEXAN members.

Profile for gotexan