Goteo from crowdfunding to crowdvocacy

FROM CROWDFUNDING TO CROWDVOCACY! Here come the civic makers

an Civic F rope oru Eu m by

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itizenship Aw ic C ard rat s oc

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- European D ar em Ye

www.goteo.org

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Let’s open: data, design, government, economics, journalism, ecology, social entrepreneurship...

DO IT COMMONS

IN D

20€

50€

150€ 500€ 1000€

1000€ 500€ 150€

Is known

on the Inter

net

5€

L R EWAR IVIDUA DS

DO IT COMMONS

CTIVE INCENTIV ES LLE O C OPEN PROJECT

GIVE ACCESS TO FILES

SHARE KNOWLEDGE PROMOTE LEARNING

CREATE COMMUNITY, SOCIAL CAPITAL

PROVIDE ECONOMIC OPPORTUNITIES TO OTHERS

50€

20€

5€

SOC

IAL R ETURN

What is Goteo Goteo is an open-source social network for crowdfunding (based on donations & rewards) as well as distributed collaboration (services, infrastructures, microtasks and other resources) to encourage the independent development of creative and innovative initiatives contributing to the common good, open knowledge.

It’s also a platform for collective investment focused on open projects with social, cultural, scientific, educational, technological, or ecological impact that generate new opportunities for the improvement of society.

Goteo offers a range of innovative digital services including training, advocacy and “Cloudfunding�, a social investment pool for match-funding with contributions from public and private institutions, integrated in a value system based on collective returns for the development of the Commons.

An open standard funding policy model Project needs

Money

Tasks

Infrastructure

Materials

Rewards

Digital archives

Money

Code

Services

Manuals

Products

Design

Others

Under Goteo’s conditions, each project is expected to adopt licenses like Creative Commons for its valuable content, to open up its data or its designs.

Goteo is the only platform with Open Licenses Integration

XOLN

XOLN

RED ABIERTA, LIBRE Y NEUTRAL

RED ABIERTA, LIBRE Y NEUTRAL

“ Goteo has developed the clearest and best articulated framework

I have come across so far to break down not only the needs of prospective projects, but, equally important, what are they supposed to give back to the community.

Giulio Quaggiotto from UNDP in Europe and Central Asia

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”

Why are we different The crowd beyond money: In Goteo, apart from monetary contributions, people collaborate offering services, material resources, infrastructure or by participating in specific microtasks needed for the development of projects.

Trustworthy and advantageous management model: The organisation that manages Goteo is managed by a nonprofit foundation, Fundación Fuentes Abiertas, designated as a public-interest organization and officially listed in the Register of Foundations of the Spanish Ministry of Education, Culture and Sports (nr. 1438). This management model offers some tax-deductible benefits for both co-financers and promoters.

http://www.goteo.org

My project!

My goal!

Optimum Minimum

Looking for

A Van Translator

Collective return: encouraging open culture, Goteo seeks social return on investments. That’s why, aside from individual rewards for backers, all cultural and social initiatives must contribute to the Commons.

Scanner Computer server

Fostering transparency: Each project that wants to be crowdfunded through Goteo must give specific details about where the money collected will go.

Coupled with the two-rounds scheme, it makes even very successful campaigns responsible in their use of the extra money obtained. Furthermore, Goteo establishes a legal agreement signed by both the promoter and our organisation, which guarantees the production of archives, activities, products and services associated with the project as described in their crowdfunding campaigns.

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Training: More than 2,000 people from cultural, social, academic, entrepreneurial, environmental and many other areas have been trained and advised through 60 workshops. We call it #learnbyfunding!

Community of local nodes: Goteo is growing as a community of communities, a network of local, independent, intercoordinated nodes which serve to localise the digital, contextualising it. The first one has already started in the Spanish region of the Basque country, supported

by Basque government. The second one is in the region of Andalusia. The third one is in Barcelona, supported by the city council. More nodes to come in France and South America.

Public / Private matchfunding: Goteo is a pioneer in promoting the involvement of public/private capital in the development of open culture projects, through a bottom-up process designed for the citizenship to be the measure of this support, which means a more fair process. Through our calls for ‘Cloudfunding capital’, each euro a project receives from a person is matched by another euro from institutions within this social investment fund.

Open source: The core code of Goteo is freely available under a GPL3 license, allowing its use as well as participatory development of the tool: https://github.com/Goteo/Goteo 140 Replicas from Venezuela to Japan

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Our 3 Main Pillars • Intense support and an active community: Our team loves to help! Goteo provides opportunities for individuals and organizations with non-generalist initiatives, or who have difficulties accessing resources, to help launch projects that will later become sustainable and durable. We make our assessment based on ethics and professionalism, fostering cross-pollination, solidarity and cooperation among users.

Lesson 1: Today’s backers are tomorrow’s entrepreneurs; we call it #learnbyfunding!

• Culture of generosity: Achieving one of the best statistics in the crowdfunding sector, i.e. a 70% campaign success rate with higher than average donations of €45 and 1 out of 3 backers not wanting any reward in return!

Lesson 2: The more open the process, the bigger the social impact!

• Open advocacy: Goteo creates an ecosystem for the Productive Commons and Peer Collaboration, based on openness and transparency. Beyond disruptive benefits for creative communities, we also see crowdfunding as a tool for raising awareness and facilitating a deeper democratic engagement, creating open standards for the economy.

Lesson 3: Crowdfunding plus crowdbenefits equals #crowdvocacy!

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We help to create amazing tools and stories Here are some examples of successful Goteo campaigns

OPEN DATA

Tuderechoasaber.es: (“Your Right to Know”) is an online platform for creating and accessing requests for information from Spanish public bodies (see full story below in the “Impact of Goteo” section of this document).

Quienmanda: collaborative mapping and dissemination of political and economic power relations in Spain.

OPEN HARDWARE

KinoRaw: free/libre documentation, software and hardware for film and audiovisual documentaries.

Open source gasifier for Chad: Renewable electricity generation using residual biomass gasification in the Republic of Chad.

(In collaboration with Universitat Politècnica de Catalunya).

OPEN DESIGN

Kubo: A team of 4th grade students in Tolosa, Spain, create a cube with Arduino for older people to exercise the mobility of their hands and their cognitive abilities.

Infinit Loop: a smart solution for wrapping up gifts and geolocating them, produced by social integration NGOs and people with special needs.

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OPEN ACTIVISM

#CrowdfundPaRato: Transparent funding campaign for the first citizen lawsuit against banks in Spain.

Gnu Privacy Guard: Encrypted email for everyone! GnuPG stands at the front line of the battle between invasive surveillance and civil liberties. Raised 24,000 euros in 24 hours!

OPEN CULTURE

Demodrama Faces: an open source technological tool used for stage innovation, involving interactive digital masks.

Bookcamping: convinced nearly 210 individuals and organisations of the need to back an open library which is a real network of free texts.

OPEN ECONOMY

The Social Market: Cooperation project by the Spanish Alternative and Solidarity Economy Network linking more than 230 companies that work with solidarity economy values.

Big Brother Bio Farming: a digital platform bringing the knowledge of local producers and consumers from the agroecological farms of Extremadura to cities.

An important part of our mission is working closely with people in order to help them prototype campaigns

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“ In Spanish, Goteo means “drop by drop”, and describes an

irrigation method for arid zones that permits optimum water usage – possibly the most important innovation in agriculture.

In Goteo.org, resources – monetary and otherwise – take the form of “drops” from the crowd, a natural way to fertilize initiatives and help them grow, while also favouring collective digital empowerment.

”

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The Social Coin A biodegradable “coin� holding a seed to plant at the end of the chain, The Social Coin is put into circulation to promote random acts of kindness and is tracked in real time to measure the positive impact of those acts.

Declared one of the best social innovation crowdfunded projects by the EU commission.

EN Y P O OM ON EC

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Smart Citizen kit These kits allow Smart Citizens to open and share their own data about pollution, enriching public data through an open source environmental monitoring platform consisting of Arduino hardware, data visualization web API, and a mobile app.

EN P O TA DA

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Spain in Flames OpenData visualisation of forest fires, their causes and solutions, enhanced with data from investigative reporting.

EN OP VISM TI AC 14

Photo: JoaquĂ­n JimĂŠnez

Bhoreal An Open Source interface that allows control of all types of software and hardware for audiovisual and electronic art.

EN OP IGN S DE

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Freedonia How about real soul music to bring collective energy to the commons?

Example of a studio album released under a Creative Commons license.

EN E P O TUR L CU

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Infinit Loop A smart, ecological giftwrapping solution using recycled fabrics and geolocation. Manufactured by social integration NGOs.

EN Y P O OM ON EC

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#learnbyfunding More than 2,000 social innovators and NGO members trained through more than 60 workshops and side events around Europe to date!

Pictures by Carlos Cazurro

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�

Teaching and training the SOE (Social + Open Entrepreneur)

Goteo’s mission, far transcending its funding purpose, is also to recruit and train entrepreneurs them make their initiatives more open/shareable/ actionable. They can also learn how to benefit from other, previous open initiatives, building upon prior efforts, existing knowledge, etc.

Open Data/Government and new modes of Internet-enabled citizenship, Open Design, Open Science, Open Ecology, and Open Business Models are new fields for social entrepreneurship to explore.

Only through these explorations can a new type of entrepreneurship rise: the social + open entrepreneur (SOE).

We want crowdfunding to be not only fully open but also fun!

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Impact of Goteo in building open ecosystems: The Civio case

Tuderechoasaber.es campaign page in Goteo

Actors involved

What happened

Goteo, as the collaborative and funding platform

David Cabo is a programmer and member of an NGO that promotes the right to access information within Europe.

Fundaci贸n Civio, as the organization promoting the initiative.

(Civio is dedicated to promoting transparency and open data through the use of technology)

David attended a workshop organized

by Goteo to intensify the opportunities available in opening up projects, building communities around them and mobilizing resources.

Irekia: department dedicated to open government and civic participation within the regional government / administration of the Basque Country.

David, realizing the potential in using the platform, decided to work with Goteo to publish and mobilize support for his initiative. Goteo helped define the project (from an open perspective) and advised David on how to launch

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The regional administration got involved and promoted the idea that other regional governments should start financing and supporting open projects run by the citizenship, that contribute to the commons.

and conduct the fund / resources raising campaign.

The campaign was strategically designed to run in parallel to the deadline the national government promised for working on a Transparency Act.

6 months after the launch of “yourrighttoknow”, Fundación Civio promoted yet another project through Goteo: an application for in-depth research of data on the fires that burnt more than 100 hectares in Spain from 2001 to 2010.

The campaign was a success, raising 150% of the funds needed to develop the application. More than 150 participated, and 80 more offered voluntary collaborations including translation and data mining. The campaign itself was featured in many national media outlets.

Once again, the campaign was a great success. As a result, the Ministry of Agriculture made all data related to fires in Spain accessible and available in a format that can be used for further research and policy-making in fire prevention.

Impact 40 days later, the initiative David proposed was up and running in a beta version, and under a free license so everyone could use/improve/replicate the code (sharing the code is just one example of how initiatives can be made open through Goteo).

A year later: David is in charge of a weekly segment about open government on a Spanish national TV programme called “el Objetivo” (la Sexta). Prime time!

Goteo was invited to a meeting on open data/open government organized by the regional government of the Basque Country. As a result As a result of the visibility obtained by the platform created through the initiative David promoted in Goteo (called: “yourrighttoknow”), a new foundation was created by the working group that gathered around the project: Civio

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“The barometer of what a more collaborative and ethical society needs”

Photo by Carlos Cazurro

22 by European Culture Foundation.

Idea Camp, 50 initiatives rethinking public space.A project Photo by Cédric Moulard

Who’s behind Goteo Unlike other crowdfunding platforms, Goteo is an initiative managed by a non-profit foundation (Fundación Fuentes Abiertas - Open Sources Foundation) in order to ensure that the core principles of openness, neutrality, transparency and independence are maintained throughout its development and management.

The Foundation also promotes an experimentation laboratory through practical workshops and co-creation processes which are applied in turn for the benefit of the common good and open knowledge looking for social, environmental and ethical impact.

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International participation Partner of the new cultural European HUBs network propelled by the European Cultural Foundation The current focus of this network is “Connecting Culture, Communities and Democracy” for the creation of a common agenda on advocacy issues surrounding culture as a change and democratic regeneration agent.

Our participation in the network, along with the rest of HUBs. Culture 2 Commons (Croatia), Les Têtes de l’Art (France), Oberliht (Moldova), Political Critique (Poland) and Subtopia (Sweden), means sharing projects, strategies, and the transference of know-how around the fostering of institutional commitment to this agenda. http://www.culturalfoundation.eu/thematic-focus

Ciudadanía 2.0: Programme on Civic Innovation lead by the Secretaría General Iberoamericana (SEGIB) Since 2013, this programme has aimed to promote and establish the basis for creating and propagating civic innovation spaces (Citizen Labs) in Latin America, supported by public institutions as spaces for conceiving, prototyping and launching cultural and entrepreneurial innovative projects.

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Network and community

We’re building a community of communities, with support from great individuals and organizations.

From translations to distributed communication, even developing parts of software and data visualizations, Goteo has an emerging network of volunteers and open enthusiasts supporting the daily work of our core team.

In addition, we have an increasing number of recurrent backers, whose main motivation is the same: to help open projects and shared resources grow, even when they’re from very different areas or take different shapes. All of these are great signs that we’re on the right track.

Members of the Goteo team and volunteers during the Floss Manuals sprint to translate Goteo into French, during Summerlab organised by PING

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Build your own Goteo!

Partners can establish an autonomous node in a specific region or theme, working closely with us in order to manage and administrate Goteo with more impact.

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”

Cloudfunding capital

A growing alliance of public & private agents redefining social responsibility by entering the Crowd dimension

CAPITAL RIEGO

CLOUD

FUNDING

Goteo works in ad hoc programs with universities, local governments, cooperatives, SMEs and innovation bodies, promoting hybrid match-funding formulas with both public and private economic resources to benefit and launch projects supported by citizens.

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“

Cloudfunding brings efficiency and fairness to public funding and resources.

Invest in #open + #social initiatives and get Return on Mission

This way, investing organisms can give wings to some of their areas of concern and their programs in an innovative way, as well as to their political obligations and social responsibilities. And yes, we have the right experience-based knowledge to assist them throughout the process.

”

We also have to acknowledge the support of the Technical University of Catalonia (UPC) and other major institutions in the fields of education and social responsibility.

In addition, we’re part of ambitious programs and strategies at the European level.

Through our cloudfunding program we have helped fund cultural and educational innovation projects with the International University of Andalusia, open entrepreneurship initiatives through the #CoFinancia call of the Government of Extremadura, as well as health projects through #Crowdsasuna promoted by Innobasque, the innovation agency of the Basque Country.

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SOME FIGURES

after 32 MONTHS of activity: GOTEO is a platform with: MORE THAN

70,000

REGISTERED USERS

MORE THAN

DAILY VISITS

15,000

FACEBOOK USERS

10,500

FACEBOOK USERS AND

20,000

TWITTER USERS

TWITTER USERS

67%

Campaign success rate with higher than average donations of:

€ 43 FACEBOOK USERS

AND AND

1 OUT OF 3 BACKERS

not wanting any reward in return!

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OVER

400

OPEN PROJECTS

have been fully funded and supported so far, altogether gathering more than

2,8Mâ‚Ź

67% SUCCESS RATE

and around

2,000 offers

of different types of collaboration from volunteers.

We like these figures nearly as much as the different type of projects and people around the platform, Our attention and respect for them grow greater every day.

EN Y OP OM N O EC

EN OP TA DA

EN OP VISM TI C A

EN OP IGN S E D

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EN E OP WAR D R HA

EN E OP TUR L U C

What we have ahead...

We think we can revolutionize (even more!) the way people support projects online, changing the paradigm of crowdfunding to one of more openness, social responsibility and effectiveness around the user’s experience (how they fund in relation to others) and motivation (why they fund in relation to society). In order to achieve this, we have more ideas, awesome plans and ongoing processes, such as: Alternative payments/currencies Rather than just making the platform available in other countries currencies, we’re talking and aligning with experienced partners to help give alternative and social currencies a real role in crowdfunding. Imagine people backing projects through time-banking, or using open, digital coins obtained from other platforms - or, a personal wallet for socially responsible spending! We’ve imagined these things already, and now we’re looking for ways to put it in practice and make it happen.

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Improvement of open data and social tools/badges Another field of improvements has to do with reinforcing the platform as social network and open data forge of collaboration, where users are not only recognized by their monetary support but also skills and areas of knowledge, and campaigns by their performance and impact. We’re planning a badges system, as well as more stats and indicators of activity based in shared data which could be nicely visualized. This way, open crowdfunding could be also a gate for more constructive learning, economic opportunities and community building. And more fun, also! :)

NEW!

http://www.

Agile Crowds, Agile Funding Merging scrum and co-creation methodologies with open crowdfunding dynamics, to design a comprehensive, instructive lab context that gathers together the entire process: conception, design, prototyping, and financing for project development. We call it Crowd Incubation...

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SMART CROWD INCUBATION

An open, modular set of P2P methodologies and tools for: 路 Cooperative development of civic innovations 路 Standardized measurement of social impact

What if we had an agile way to embed crowdfunding and crowdsourcing into hackathons, on one side... and into social innovation / open knowledge product and service delivery on the other?

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“

Growd is a centrifugal process based on a modular cycle to incubate projects from the “Idea stage” to the “Delivery stage”, passing through a co-creation phase, crowdfunding processes that incoporate matchfunding to multiply impact and stakeholders involvement, agile and scrum methodologies for the development process and a transversal module for impact tracking.

”

We have packed it all together. We think it would be very valuable as part of a digital - and physical (why not?) - platform to incubate open and commonsbased projects. And - to promote hybrid economic and sustainability models.

• (Open) Labs, coworking and co-creation spaces for social innovators

• Open software developers for project repositories, collaborative canvas and diagramming

• Research institutions around civic entrepreneurship, open data and P2P business models

• Expert online dissemination and networking institutions for social awareness

• Data visualization developers and experts in open datasets and indicators

• Media and advocacy partners for documenting and escalating results at European level

drop us an email!

maria@goteo.org 33

Awards & Recognitions

2014, European NGO of the Year by the European Civic Forum

2014, Award of Distinction in the Digital Communities section of Prix Ars Electronica

2014, Best initiative to promote entrepreneurship from open knowledge by the Spanish Chapter of the Open Knowledge Foundation

2014, Second largest global platform for civic crowdfunding according to the MIT Center for Civic Media study: “Civic Crowdfunding: Participatory Communities, Entrepreneurs and the Political Economy of Place�

2014, Goteo is among the 10 best initiatives of digital social innovation according to Nesta.org, published by The Guardian.

2014, Goteo has become established as the second largest crowdfunding platform in Spain according to the Public Service Economy Blog

2012, Prize for the Best Open Source Success Organisation

by Premios Focus

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How can you help We need individuals and civic organizations, but also public and private entities of all stripes, whose common focus is an interest in the development of a collective, open source, knowledge-based society.

So if you’re an institution that want to...

• Redefine your approach to social responsibility: We can work with you in creating your own call for open projects in a specific area or location, assessing throughout the process and ultimately enabling a successful campaign to add value and solutions for the common good.

• Develop tools for digital social innovation: If you can share resources and priorities with us, we would quickly increase our ability to provide more tools and technical improvements at the crossroads between collective funding, community building and distributed collaboration.

• Support world-changing institutions: We’re ready for big commitments with leading global partners which share our vision: that not only is openness good, but each day it is more critical for creating better societies and social development. Maybe we can multiply resources and help more open projects grow together?

... just say hola! info@goteo.org

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Mobilizing strategic stakeholders around an open/social/ sharing economy and channeling new funds via agile and innovative digital processes.

“ The power of GOTEO is the creation of shared Goteo invites both financiers and collaborators to experience and impact in addition to a valuable work on getting social good projects off the ground model and set of practices for future projects Stanford Social Innovation Review

”

info@goteo.org — http://www.goteo.org — @goteofunding

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