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EVENT MARKETING brings the crowds out to your location like nothing else. An event series or single day/night event can bring hundreds of new customers out and create a social buzz that will increase business and create a sustainable upward trajectory for your establishment.

Charlotte Prowler Magazine and Go! See! Do! Promotions are built to deliver dynamic onsite promotions for communities, retail centers, restaurants, bars and nightclubs. Utilizing the massive built-in audience of Charlotte Prowler Magazine, ESPN 730am and Go! See! Do! Promotion’s “Everyone’s A Winner!” instant prize delivery program—we bring the crowd. We produce Ultimate V.I.P. Tailgate Experiences and bring them to your location—The ESPN/Prowler Magazine V.I.P. Media Tailgate Trailer, our Prowler Magazine Street Team, the Go! See! Do! Kiosk and Prize Delivery System and a broad, deep network of MCs, DJs, entertainers, food and drink suppliers, attractions and social groups. Let us design, build and execute the Ultimate Onsite Promotion for your business. We deliver.


Dear Marketing Manager, We are proud to present the enclosed, powerful proposal to Priscilla McCall’s. We have crafted an amazing launch for Playboy Energy in Priscilla McCall’s stores using our media assets including Charlotte Prowler Magazine—the #1 free magazine in Charlotte, ESPN 730 radio and Go! See! Do! Media and Events. The combined reach and frequency of our group is unparalleled in the Charlotte market. There are two incredible components to our proposal: Part One: Kick-Start Playboy Energy Drink On-Premise Campaign 1) The Playboy Energy Drink Girls ONSITE Weekend Nights at Priscilla McCall’s 2) GoSeeDo Wi-Fi Hotspot ONSITE at Priscilla McCall’s 3) Playboy Energy Drink for Sampling and Sales at Priscilla McCall’s Part Two: Major Market Advertising and Marketing Campaign 1) Full Color, Full Page Advertisement in Charlotte Prowler Magazine 2) Full Color, Full Width Advertisement in On The Prowl eNewsletter to 366,000 subscribers 3) Everyone’s A Winner! Program—Registration onsite and gift giveaways at top CLT events 4) Creative Design/Printing and Distribution of Promo Cards for Playboy On-Premise Night There are also Bonus Upgrades: Full page upgrade for Christmas, Valentine’s Day. Editorial feature coverage in Charlotte Prowler Magazine and on ESPN 730. Grady Hills, Sr., myself and our entire staff are ready to personally oversee the launch of the Playboy brand in Priscilla McCall’s stores. We are also thrilled to execute this high-tech and high-octane media campaign and Ignite Your Brand™—Priscilla McCall’s for the Christmas, NYE and Valentine’s Day season. Thank you in advance for your consideration—we can’t wait to get started! Best Regards,

Randy Stimpson, Publisher/Editor/Creative Director Charlotte Prowler Magazine, ESPN Charlotte 730 and Go!See!Do! Media and Events

2520 Sardis Road North, Suite 100, Charlotte, NC 28227 R ST I M P SO N @ ST I M P SO N C R E AT I V E . CO M

704-352-4280

W W W. P R OW L E R M AG A Z I N E . CO M


WE GO! SEE! DO! Prowler Magazine is an official sponsor, covers and exhibits at many of Charlotte’s largest annual events and produces the Official Program for many events. We create engaging displays including the Go! See! Do! “Everyone’s a Winner!” program—which provides each guest that registers an immediate free prize from top area attractions. Our tour never stops—we attend top sporting events, major festivals, trades shows, home shows, charity events, concerts, and host our own events—totalling over 100 events each year. OPPORTUNITIES INCLUDE: Your Staff Onsite At Events for Lead Generation Your Advertisement in Event Programs Distributed Free Onsite Your TV Commercial On The Go! See! Do! Kiosk Your TV Commercial On The Go! See! Do! Media Trailer Your Signage Onsite In Prime Location At Events iPad Registered Guest Data Sharing

Let us create an engaging onsite campaign for your business... We’ll put your brand in front of 21.2

million fans in the year ahead!


2013 Event & Exhibition Highlights PROWLER MAGAZINE AND GO! SEE! DO! PROMOTIONS OPENS THE DOOR to exhibition for your business at the most anticipated major city events and sporting events by bringing your business along with us for a fraction of the cost you would spend to exhibit alone. Benefits include prime locations at events, high-visibility and crowd-pleasing giveaways and registration of attendees with data sharing. Let us show you how to put your business front and center without the cost of trade show exhibit creation, event fees, set-up and tear down. We can develop a custom event exhibition calendar that will increase your market awareness, strengthen your brand and introduce you to hundreds of thousands of new potential customers each week.

Just A Sampling Of Events Upcoming Where Your Business Can Co-Exhibit Alongside Us! Matthews Alive! Carolina Panther Home Game Tailgates BBQ and Blues Festival Uptown Carolina Renaissance Festival Carolina Panther Away Game Tailgates UNC Charlotte Football Home Games Halloween Events and Shuttles Mint Hill Madness Denver Days Festival in the Park Charlotte Sunset Jazz Festival Yaisou! Greek Festival Great Grapes

COME ON TOUR

Pineville Fall Fest Charlotte Bobcats Events Bank of America 500 NASCAR Race/Events Charlotte Checkers Home Games/Events Southern Spring Home & Garden Show St. Patrick’s Day Festival and Parade Charlotte Hounds Pro Lacrosse Home Games Charlotte Knights Home Games Food Lion Speed Street Charlotte Queen’s Cup/Steeplechase Southern Women’s Show

COME ON TOUR WITH US! COME ALONG WITH PROWLER MAGAZINE AND Go!See!Do! PROMOTIONS AS WE EXHIBIT AT AND/OR TAILGATE AT THESE GREAT EVENTS AND MORE. JOIN US AS AN ULTIMATE GAME DAY TAILGATE “SMART PARTNER” AND EXHIBIT AT OVER 100 EVENTS ANNUALLY—YOUR TV COMMERCIALS ON THE VIP MEDIA TRAILER AND YOUR STAFF ONSITE!


CHARLOTTE PROWLER MAGAZINE GOSEEDO MEDIA AND PLAYBOY ENERGY DRINK — present—

KICK-START ON-PREMISE PROMO

AND

MAJOR MARKET AD CAMPAIGN

PRISCILLA MCCALL’S PART ONE: KICK-START PLAYBOY ENERGY DRINK ON-PREMISE CAMPAIGN:

1) The Playboy Energy Drink Girls ONSITE at Priscilla’s —Two Playboy Representatives Onsite, Friday and Saturday, 3 Hours @ Evening Friday we will hand out flyers and promote. Saturday we will do sampling. 4 Weekends, Starting in December 6 Hours x 4 Weeks = 24 Hours $2,400 2) GoSeeDo Wi-Fi Hotspot ONSITE at Priscilla McCall’s —Onsite FREE Wi-Fi Remarketing Hotspot: Gathers customer data and provides customers with an enjoyable wi-fi experience with Everyone’s A Winner! prize giveaways—adds to your overall store experience. Dec, Jan, Feb Month 1 Start Up 1st Month Value: $490 $490 Months 2/3 Value: $197 x 2= $396

3) Playboy Energy Drink for SAMPLING and Sales ONSITE —One CASE each: Sugar-Free 24 drinks, Regular 24 drinks Two Cases for Sampling, Eight for Sales Wholesale Value: $320 3 Months x $320 = * Profit margin over 3 months on drinks = $768++

Dec, Jan, Feb

$960

PLAYBOY Package Value: Discount of 25% Offered at:

$4,246 -$1,061.50 $3,184.50

Monthly Kick-Start On-Premise

$1,061.50


PART TWO: MAJOR MARKET AD CAMPAIGN:

1) Advertisement in Charlotte PROWLER Magazine —1/2 Page, Full Color Value: $1,280 3 Issues x $1,280 =

Dec, Jan, Feb $3,840

2) Advertisement in On The Prowl eNewsletter —Full Page, Full Width Value: $300 12 Issues x $300 =

Dec, Jan, Feb $3,600

3) Advertisement in Everyone’s A Winner! Program —Full inclusion at all events (see Master List) Value: $300 3 Months x $300 =

Dec, Jan, Feb $900

4) Creative Design and Printing—Promo Cards for Kick-Start —1/6th Page Ticket Size Promo Cards —Includes creative, proofing, printing and distribution plus in-store copies Value: $600 $600 Package Value: Discount of 25% Offered at:

$8,940 -$2,235 $6,705

Monthly Major Market Campaign $2,235 COMBINED MONTHLY: On-Premise Playboy Energy Drink Campaign Major Market Ad Campaign TOTAL Monthly: $3,296

PRISCILLA’S TO PROVIDE:

1) Start-Up December

2) January (add’l $1K Discount) 3) February (add’l $1K Discount) BONUS:

$3,296 $2,296 $2,296

Upgrade to Full Page Ad in December (+$600) Upgrade to Full Page Ad in February (+$600) ESPN 730 Commentary and Spots for Ultimate Valentine’s Day Giveaway from Prowler/ESPN 730 (+$1,200) Bonus Value: $2,400


2013

PROWLER MAGAZINE / GO! SEE! DO! EVENTS Calendar

With ESPN 730 and WCCB 18

November

11/12 (Tues)

Habitat for Humanity (Trailer Onsite at RE:Store on Wendover)

16th

MMA FightLab Pro Boxing at Grady Cole Center—Prowler Media Trailer Onsite Go! See! Do! Kiosk Onsite at Epicentre at Strike City for V.I.P. After Party

18th

Carolina Panthers vs New England-Ultimate Game Day Tailgate-MONDAY NIGHT FOOTBALL Noon-Midnight—Onsite at The Shed Roaring Riot Meet-Up at All-American Pub/Oak Room—South End—Go! See! Do! Kiosk/Street Team Onsite Registering 2K+

24th-Jan 5th

WBT's Holiday on Ice at the NASCAR Hall of Fame—Buffalo Wild Wings (Dates TBA)

31st

Panthers Pep Rally at The Icehouse (formerly South End Brewery) in South End

+ + +

Charlotte Bobcats/Charlotte Checkers Games/Pep Rally Dates (Dates TBD/Exhibition) Panthers Pep Rally Dates/Locations TBD N.A.R.I. (Remodeler’s Association) Monthly Meetings—Business Leaders—Onsite Exhibition

December

1st

Carolina Panthers vs Tampa Bay-Ultimate Game Day Tailgate—Onsite at The Shed Roaring Riot Meet-Up at All-American Pub/Oak Room—South End—Go! See! Do! Kiosk/Street Team Onsite Registering 2K+

Start

UNC Charlotte 49er Basketball Games —November to March 2014—Promotion Plan TBA Dec.

6th

Celebrity Charity Wishes: TV, Radio Live Broadcast and Full Day Event —Ronald McDonald House —Levine Children's Hospital —NASCAR Hall of Fame

7th

ACC Championship Game at BOA—Ultimate Game Day Tailgate—The Shed ACC FanFest on Graham and Mint (Festival) Roaring Riot Meet-Up at All-American Pub/Oak Room—South End—Go! See! Do! Kiosk/Street Team Onsite Registering 2K+

16th

GRAND OPENING: Charlotte’s Largest Gym: PureBody Fitness Studio at Atherton Mill Prowler Media Trailer Onsite and Full Grid-Iron Games Set-up plus Kiosk: VIP Event

22nd

Carolina Panthers vs New Orleans-Ultimate Game Day Tailgate—Onsite at The Shed Roaring Riot Meet-Up at All-American Pub/Oak Room—South End—Go! See! Do! Kiosk/Street Team Onsite Registering 2K+

28th

Belk Bowl and Fan Fest Featuring Blake Shelton—Ultimate Game Day Tailgate at The Shed Roaring Riot Meet-Up at All-American Pub/Oak Room—South End—Go! See! Do! Kiosk/Street Team Onsite Registering 2K+

+ +

Charlotte Bobcats/Charlotte Checkers Games/Pep Rally Dates (Dates TBD/Exhibition) Panthers Pep Rally Dates/Locations TBD

31st +

NYE Event (TBA) with Crossover Media—Announcement and Media First Week of December N.A.R.I. (Remodeler’s Association) Monthly Meetings—Business Leaders—Onsite Exhibition


2014

PROWLER MAGAZINE / GO! SEE! DO! EVENTS Calendar

With ESPN 730 and WCCB 18

January

*

Possible Carolina Panther Playoff Game—Ultimate Game Day Tailgate: The Shed

5th

1-4pm Charlotte Bridal Show (Charlotte)

12th

12pm-5pm The Bridal Showcase-Charlotte Convention Center

10th-12th

Charlotte Build, Remodel & Landscape Expo (Charlotte)

24th-26th

CHARLOTTE (RV Dealers Show) (Charlotte) http://www.northcarolinarvda.com

29th

NASCAR Hall of Fame Annual Induction Ceremony (Charlotte) Promo at Buffalo Wild Wings

+ +

Charlotte Bobcats/Charlotte Checkers Games/Pep Rally Dates (Dates TBD/Exhibition) N.A.R.I. (Remodeler’s Association) Monthly Meetings—Business Leaders—Onsite Exhibition

February

2nd

Prowler Presents the Ultimate SuperBowl Party—Everyone’s A Winner! Location TBA

14th

Ultimate Valentine’s Giveaway—Grand Prize Package Giveaway All-Inclusive: Multiple Locations

21st-23rd 28th-Mar 2nd

Southern Spring Home & Garden Show Charlotte—Two Weekends—Exhibition Onsite Prime Position—Our Trade Show Booth Won Best of Show Previously at this show.

21st-23rd

CHARLOTTE (NC RV Camping Show) (Charlotte)

24th-26th

International Motorcycle Show (Charlotte)

+

Charlotte Bobcats/Charlotte Checkers Games/Pep Rally Dates (Dates TBD/Exhibition)

March

15th

St. Patrick's Day Festival and Parade Uptown (Charlotte) Plus Bar Crawl Afterward—Largest on East Coast—over 180,000 people during course of the day.

17th-18th

Hollywood Party at Charlotte University Hilton—Fonzie, Laverne & Shirley, Hulk Hogan + Attendance of 40K plus Knights (New BB&T Stadium Uptown) Bobcats/Checkers Games

+

Charlotte Bobcats/Charlotte Checkers Games/Pep Rally Dates (Dates TBD/Exhibition)

+

Open House at Crown (Dates TBD/Exhibition)

April

3rd-6th

Charlotte AutoFair and Collector Car Auction at CMS—Spring Meet—Exhibition Onsite

5th

Pet Palooza at Independence Park, 7th Street—All Day Event with Exhibition—Food Trucks

11th-13th

Scottish Festival and Loch Norman Highland Games at Rural Hill

19th

Bark in the Park—Rural Hill (Lake Norman/Davidson)—Full Day Event with Exhibition Onsite


26th

Queens Cup—Steeplechase—Onsite exhibition and contest participation plus Editorial Feature

Start

Charlotte Hounds Lacrosse Games Begin—April to August 2014—Fri, Sat or Sun Day Games

Start

Charlotte Knights Baseball Games Begin—April to September 2014—Official ESPN Partners

May

Fridays

Music Factory LIVE! Concert Series—Onsite at NC Music Factory—Street Team/Kiosk

1st Week

Lake Norman Spring Festival and Concert—Exhibit Onsite

Start

Charlotte Motor Speedway and ZMax Events with ESPN (official broadcast partner) Onsite Exhibit

Start

Go! See! Do! Social Summer Pool Parties—Upscale apartment communities around Charlotte and hotel dates. Onsite 1pm-4pm—Fully catered with MC/DJ and Everyone’s A Winner! Onsite

TBA

Mint Hill Madness Community Festival—Arts, carnival, family fun—Exhibition Onsite

TBA

Mooresville Race City Festival—Arts & Culture—Downtown—Onsite Exhibition

10th

North Carolina Brewers and Music Festival—Dozens of breweries, music, art—Exhibition Onsite

17th

MS Walk at Symphony Park at SouthPark

22nd-24th

Food Lion Speed Street presented by Coca-Cola—Uptown Charlotte-Official Program Partner Onsite three days and nights for Charlotte’s largest annual event with 400,000+ in attendance.

June

Heavy

Go! See! Do! Summer Pool Party Series—at area Apartment Communities

6th-8th

Taste of Charlotte—Charlotte’s 2nd largest annual event—Food, music, art Uptown Onsite Exhibition and Editorial Coverage Leading Up To And During The Event

Start

Charlotte Motor Speedway and ZMax Events with ESPN (official broadcast partner) Onsite Exhibit

TBA

The Best of Charlotte Awards—Celebrity Dinner and Farm-To-Table Experience—Brooks Mill Onsite exhibition with TV, Print, Social Media and Radio coverage—Feature Photo Shoot

July

Heavy

Go! See! Do! Summer Pool Party Series—at area Apartment Communities

18th

Summer Food Truck Rally at Rural Hill—Huge crowds, onsite kiosk and street team.

Start

Charlotte Motor Speedway and ZMax Events with ESPN (official broadcast partner) Onsite Exhibit

August

Heavy

Go! See! Do! Summer Pool Party Series—at area Apartment Communities

Start

Carolina Panther Home Games and Ultimate Game Day Tailgates—The Shed/Growler/ESPN ESPN will tailgate at the Charlotte Knights BB&T Stadium Next Year

22nd-24th

Southern Ideal Home Show—Three Day Show—Exhibition Onsite and Editorial Feature Story

30th-Sept 2nd

Matthews Alive! (Previously Stumptown Festival) Arts, Carnival, Music, Family Event-Exhibition

Start

Private School Varsity Football—ESPN Radio Coverage and Onsite Events—August-November Providence Day, Country Day, Latin, others.


Start

Charlotte Motor Speedway and ZMax Events with ESPN (official broadcast partner) Onsite Exhibit

Start

UNC Charlotte 49er Football —ESPN Radio Coverage and Onsite Events—August-November

September

11th-14th

Southern Women’s Show—Four Day Show—Exhibition Onsite and Editorial Feature Story

17th-18th

Hollywood Party at Charlotte University Hilton—Fonzie, Laverne & Shirley, Hulk Hogan + Attendance of 40K plus

Start

Charlotte Motor Speedway and ZMax Events with ESPN (official broadcast partner) Onsite Exhibit

Start

Carolina Panther Home Games and Ultimate Game Day Tailgates—The Shed/Growler/ESPN ESPN will tailgate at the Charlotte Knights BB&T Stadium Next Year

19th-21st

50th Anniversary Festival in the Park—Freedom Park, Dilworth—Arts, music, carnival, family Exhibition Onsite

3rd Weekend

Denver Days Festival—Music, carnival, food, family event—Onsite Exhibition

TBA

Charlotte Oktoberfest—NC Music Factory—Concert and brewfest—Exhibition Onsite

October

TBA

Pineville Fall Festival—Music, music, arts, family—Onsite Exhibition

Oct-Nov

Carolina Renaissance Festival—Select Weeks—Onsite Media Trailer and Street Team—Exhibition

4th

Great Grapes Food & Wine Festival—Symphony Park, South Park—Exhibition Onsite

Start

Carolina Panther Home Games and Ultimate Game Day Tailgates—The Shed/Growler/ESPN ESPN will tailgate at the Charlotte Knights BB&T Stadium Next Year

Start

Charlotte Motor Speedway and ZMax Events with ESPN (official broadcast partner) Onsite Exhibit

4th

Susan G Komen Race for the Cure—Uptown—Exhibition Onsite, Sponsorship

17th-18th

Hollywood Party at Charlotte University Hilton—Fonzie, Laverne & Shirley, Hulk Hogan + Attendance of 40K plus

Date TBA

Queen City Charlotte BBQ Championship (Formerly BBQ & Blues) Uptown—Exhibit on Tryon St.

31st

Gravediggers Ball—Uptown Bar Crawl—Concert at Dixie’s Tavern/BMG—Exhibition Onsite

31st

Music, Monsters and Mayhem at the NC Music Factory—Exhibition Onsite

November

1st-3rd Weekends

Homearama Charlotte—Fine Home Show—Weekends in November, Exhibition Onsite

8th-9th

Rural Hill Sheepdog Trials and Dog Festival

Start

Charlotte Motor Speedway and ZMax Events with ESPN (official broadcast partner) Onsite Exhibit

Start

Carolina Panther Home Games and Ultimate Game Day Tailgates—The Shed/Growler/ESPN ESPN will tailgate at the Charlotte Knights BB&T Stadium Next Year


PROWLER EVENT DATES

TBA

The Best of Charlotte Awards Release Party (Each Issue) at Food/Bev/or Hotel—Monthly Feb+

TBA

The Best of Charlotte Awards Gala—August 2014

TBA

Prowler/ESPN Pep Rallies

TBA

Go! See! Do! Social Summer Pool Party—Various Upscale Apartment Communities May-August

TBA

Ultimate Guys Night Out/Girls Night Out with ESPN and WCCB Every 45 days—Alternating Locations will be upscale and new dining and nightlife destinations throughout the QC.

TBA

EdgeFest—Music, Art & Food Festival with WCCB and ESPN in Charlotte

TBA

ESPN Spring Food Truck Event with Celebrity Appearances

TBA

Open House at EVCO Center (Crown Point)—We will produce 2-4 events each year here. We will set-up the Media Trailer, Run Radio and include TV Coverage and work with a charity.

TBA

Chamber meetings in Mint Hill, Pineville, Waxhaw, Charlotte—We will set-up 1-2 a year where Prowler and our sponsors are onsite for a lunch meeting. First up is Mint Hill.

*** Additional events of interest to Hendrick Lexus Charlotte can be considered and Prowler/Go! See! Do! will reserve space and promote the event.


Priscilla McCall's Proposal : Playboy Launch, Major Market Campaign  

ESPN, Prowler, GoSeeDo present Playboy Energy Drink at Priscilla McCall's—Lingerie and Gifts—IGNITE YOUR BRAND™.