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CHARLOTTE PROWLER MAGAZINE, STIMPSON CREATIVE AND GO! SEE! DO! EVENTS — p re s e n t —

MAJOR EVENTS AND ADVERTISING TOP SPONSORSHIP EXCLUSIVELY for

HENDRICK LEXUS CHARLOTTE WE WILL PROVIDE: 1) Charlotte Prowler Magazine MONTHLY Full Page Advertisement (Print and Digital) —Full Page, Full Color Monthly Value: $1,840 x 12 = $22,080.00 BONUS: Back Cover Every Other x, Inside Front Cover otherwise (waive 15% prime position)

2) On The Prowl WEEKLY Digital eNewsletter to 366,000 Subscribers — Full Width, Full Color Ad

Weekly Value: $300 x 52 = $14,400.00 Monthly Value: $1,200 BONUS: Top of Page 12x: Hendrick Lexus Charlotte Banner Ad w.Click before Masthead w/Specials, Etc.

3) Editorial Feature Story—3x (Months TBD) in Charlotte Prowler Magazine (Print/Digital) —Full Page, Full Color Feature Story in Each Issue (3 months) Monthly Value: $1,840 x 3 = $5,520.00 BONUS: Includes Editorial, Photography and Design As Required with Extra Magazine Copies for Prospects* * See Hendrick Lexus Charlotte featured in Charlotte Prowler Magazine Example: 1 Feature would be Business Profile, 1 Feature would be cars worked into Fashion Feature, 1 Car Piece

4) Hendrick Lexus TOP SPONSOR Onsite at Prowler Magazine Events + DATA SHARING For ALL MEDIA: “Hendrick Lexus Charlotte presents Charlotte Prowler Magazine onsite this coming weekend at the Charlotte Hounds Lacrosse home game” “Carolina Panthers Pep Rally”, etc. —Includes all fees associated with exhibition and full Prowler Magazine/Go! See! Do! Event staff plus: HDTV Commercials Running on Kiosk and/or ESPN/Prowler Media Trailer TVs Hendrick Lexus Charlotte Street Team Collecting Data/Registering Guests on iPad/Tablets for “Everyone’s A Winner!” Program Postcard/Literature Distribution At Events (Prowler Magazine will print postcards, included) Hendrick Lexus Charlotte Video on Kiosk at Prime Locations such as Epicentre, NC Music Factory with Business Card Holder and Hendrick Cards Mounted Signage At Events (Prowler Magazine will create/print signage—2 vertical stands) Prowler Magazines for Distribution At Events with Hendrick Lexus Full Page Ad BONUS: Data Collected at Events Will Be Provided to Hendrick Lexus Charlottes in .CSV File Following Event **** 84,000 names were collected in the last twelve calendar months at events **** **** See Event Calendar Attached for Partial Listing of Events for Exhibition **** Prowler Magazine will negotiate additional exhibition as follows: 1 or more Hendrick Lexus Charlotte cars ONSITE at the event. Where possible multiple cars will be admitted. Prime position for both Prowler and Hendrick Lexus Charlotte will be attained. * When additional space is premium, Prowler Magazine will negotiate add’l cost of space for cars. * VALUE OF THIS ITEMS VARIES MONTH-TO-MONTH-Sports, Festivals, Spring Events are the most expensive to secure space for—with 1 day events costing less. With 2-12 Possible Days for Exhibition Minimum Monthly Value: $600 Higher Monthly Value: $8,000 Average Monthly Value: $1,500 (rough)


5) Hendrick Lexus TOP SPONSOR of Prowler Magazine EDITORIAL Events & Contests A) Ultimate Girls Night Out Event—Title sponsor in conjunction with WCCB TV, ESPN Radio B) Additional Editorial Events as Developed and Published Each Quarter (new promotions). Monthly Value: $800 x 12= $9,600.00

6) PRESENTING SPONSOR of The Best of Charlotte Awards by Charlotte Prowler Magazine Randy Stimpson and Renee Wright will produce The Best of Charlotte Awards Editorial. Both have over 20 years experience with awards in Charlotte, and Renee Wright wrote and edited the first Best of Charlotte Awards 25 years ago. Wright is the editor of the Official Guides to Myrtle Beach, the Outer Banks and the Great Smoky Mountains and editor of Charlotte Prowler Magazine features. She previously was editor of Charlotte Magazine, Charlotte’s Best Magazine and Charlotte VIP Cityguide The editorial will appear in segments such as: Best of Charlotte: Reader’s Awards Issue Best of Charlotte: Editor’s Awards Issue Best of Charlotte: Celebrity Awards Issue * The Celebrity Awards will consist of a select group of Charlotte’s most popular celebrities who submit a ballot and name their favorites. There will be a Farm-to-Table Formal Seven Course Dinner with photoshoot and videography hosted at Brooks Mill Farm in Indian Trail. Food will be prepared by Monica Smith (Food Network) and Kathy Bivens (Owner, Brooks Mill Farm) and served by the graduating class of CPCC’s Culinary School. TV, Radio and Print coverage will highlight the day. Additional “Best Of” segments will include: Best of Homes & Interiors Issue Best of Health, Beauty, Fitness Issue Best of Nightlife Issue The Ultimate Menu: Best of Food, Brew Pubs and Cocktails (5 Issue Span) ****For ALL MEDIA: “Hendrick Lexus Charlotte presents The Best of Charlotte by Charlotte Prowler Magazine, ESPN Charlotte and WCCB TV” A) ON AWARDS Presenting LOGO On ALL Printed, Audio, Video representation of The Best of Charlotte Awards —Hendrick Lexus Charlotte logo on all awards (to be delivered and posted in prominent locations citywide in monthly campaigns) B) Photo Inset of Hendrick Lexus Charlotte vehicle in opening segment of each Best of Charlotte Editorial Feature (1/8-1/4 of the image area w/logo) (artfully featured) Includes printed items, promotional items, banners, hand-outs, sales materials, etc. Minimum Monthly Value: $1,000 Higher Monthly Value: $5,000* * Months where segments of TV, Radio and Events will feature Best of Charlotte

7) Everyone’s A Winner! Program—One of Three Grand Prizes Monthly A) Featured in Full Page Ad for Prize Package Giveaway (Centerpiece Promotional at ALL Events) We will randomly generate a prize (TBD) from Hendrick with as few as zero prizes given away in a month, and no more than 1 prize given away from Hendrick in a month. Value: $500 x 12 = $6,000 Monthly Value: $500


SUMMARY: Our goal is to promote the Hendrick Lexus Charlotte brand at the highest levels of the Charlotte market social stratus. We will seek out every opportunity to put Hendrick Lexus Charlotte at the forefront of tightly-targeted events and in front of your select driver, in good company. We will also minimize logistics for you and your staff to participate in an ongoing event series and reach an incredible number of new prospects for your vehicles in the year ahead. We will deliver timely itineraries for each event with all details. IGNITION TOP SPONSORSHIP MONTHLY VALUE: $8,680 IGNITION TOP SPONSORSHIP

OFFER:

$1,040 Monthly/$1,690 Monthly

Breakdown: $900 Deposit/Production to Start (Includes Events in November) Monthly Payments of $1,040 (Dec. 2013/Jan/Feb. 2014) * If required, we can spread Jan/Feb across March-October in equal installments Monthly Payments of $1,690 (March 2013-November 2014) * Co-Op Billing Of Individual Items As Required Additional Media: Mention on all ESPN 730 Spots Weekly Test-Drive Offer In All Email/Text Back Responses To Each “Everyone’s A Winner!” Entry Logo On Home Screen On iPad on Kiosk and Field Tablets Logo On All Promotional Tickets Printed For Events Logo On Cover Of All Event Programs —Special Prowler Editions—12 Total Annually (Such as the Official Program for Food Lion Speed Street) This would be a one year agreement with option to cancel or alter with 45 day notice (for editorial and event planning purposes).

Agreed ___________________________________________________ Date _____________ For Hendrick Lexus Charlotte

Agreed ___________________________________________________Date ______________ For Prowler Magazine/Stimpson Creative/Go! See! Do! Events


2013

PROWLER MAGAZINE / GO! SEE! DO! EVENTS Calendar

With ESPN 730 and WCCB 18

November

11/12 (Tues)

Habitat for Humanity (Trailer Onsite at RE:Store on Wendover)

16th

MMA FightLab Pro Boxing at Grady Cole Center—Prowler Media Trailer Onsite Go! See! Do! Kiosk Onsite at Epicentre at Strike City for V.I.P. After Party

18th

Carolina Panthers vs New England-Ultimate Game Day Tailgate-MONDAY NIGHT FOOTBALL Noon-Midnight—Onsite at The Shed Roaring Riot Meet-Up at All-American Pub/Oak Room—South End—Go! See! Do! Kiosk/Street Team Onsite Registering 2K+

24th-Jan 5th

WBT's Holiday on Ice at the NASCAR Hall of Fame—Buffalo Wild Wings (Dates TBA)

31st

Panthers Pep Rally at The Icehouse (formerly South End Brewery) in South End

+ + +

Charlotte Bobcats/Charlotte Checkers Games/Pep Rally Dates (Dates TBD/Exhibition) Panthers Pep Rally Dates/Locations TBD N.A.R.I. (Remodeler’s Association) Monthly Meetings—Business Leaders—Onsite Exhibition

December

1st

Carolina Panthers vs Tampa Bay-Ultimate Game Day Tailgate—Onsite at The Shed Roaring Riot Meet-Up at All-American Pub/Oak Room—South End—Go! See! Do! Kiosk/Street Team Onsite Registering 2K+

Start

UNC Charlotte 49er Basketball Games —November to March 2014—Promotion Plan TBA Dec.

6th

Celebrity Charity Wishes: TV, Radio Live Broadcast and Full Day Event —Ronald McDonald House —Levine Children's Hospital —NASCAR Hall of Fame

7th

ACC Championship Game at BOA—Ultimate Game Day Tailgate—The Shed ACC FanFest on Graham and Mint (Festival) Roaring Riot Meet-Up at All-American Pub/Oak Room—South End—Go! See! Do! Kiosk/Street Team Onsite Registering 2K+

16th

GRAND OPENING: Charlotte’s Largest Gym: PureBody Fitness Studio at Atherton Mill Prowler Media Trailer Onsite and Full Grid-Iron Games Set-up plus Kiosk: VIP Event

22nd

Carolina Panthers vs New Orleans-Ultimate Game Day Tailgate—Onsite at The Shed Roaring Riot Meet-Up at All-American Pub/Oak Room—South End—Go! See! Do! Kiosk/Street Team Onsite Registering 2K+

28th

Belk Bowl and Fan Fest Featuring Blake Shelton—Ultimate Game Day Tailgate at The Shed Roaring Riot Meet-Up at All-American Pub/Oak Room—South End—Go! See! Do! Kiosk/Street Team Onsite Registering 2K+

+ +

Charlotte Bobcats/Charlotte Checkers Games/Pep Rally Dates (Dates TBD/Exhibition) Panthers Pep Rally Dates/Locations TBD

31st +

NYE Event (TBA) with Crossover Media—Announcement and Media First Week of December N.A.R.I. (Remodeler’s Association) Monthly Meetings—Business Leaders—Onsite Exhibition


2014

PROWLER MAGAZINE / GO! SEE! DO! EVENTS Calendar

With ESPN 730 and WCCB 18

January

*

Possible Carolina Panther Playoff Game—Ultimate Game Day Tailgate: The Shed

5th

1-4pm Charlotte Bridal Show (Charlotte)

12th

12pm-5pm The Bridal Showcase-Charlotte Convention Center

10th-12th

Charlotte Build, Remodel & Landscape Expo (Charlotte)

24th-26th

CHARLOTTE (RV Dealers Show) (Charlotte) http://www.northcarolinarvda.com

29th

NASCAR Hall of Fame Annual Induction Ceremony (Charlotte) Promo at Buffalo Wild Wings

+ +

Charlotte Bobcats/Charlotte Checkers Games/Pep Rally Dates (Dates TBD/Exhibition) N.A.R.I. (Remodeler’s Association) Monthly Meetings—Business Leaders—Onsite Exhibition

February

2nd

Prowler Presents the Ultimate SuperBowl Party—Everyone’s A Winner! Location TBA

14th

Ultimate Valentine’s Giveaway—Grand Prize Package Giveaway All-Inclusive: Multiple Locations

21st-23rd 28th-Mar 2nd

Southern Spring Home & Garden Show Charlotte—Two Weekends—Exhibition Onsite Prime Position—Our Trade Show Booth Won Best of Show Previously at this show.

21st-23rd

CHARLOTTE (NC RV Camping Show) (Charlotte)

24th-26th

International Motorcycle Show (Charlotte)

+

Charlotte Bobcats/Charlotte Checkers Games/Pep Rally Dates (Dates TBD/Exhibition)

March

15th

St. Patrick's Day Festival and Parade Uptown (Charlotte) Plus Bar Crawl Afterward—Largest on East Coast—over 180,000 people during course of the day.

17th-18th

Hollywood Party at Charlotte University Hilton—Fonzie, Laverne & Shirley, Hulk Hogan + Attendance of 40K plus Knights (New BB&T Stadium Uptown) Bobcats/Checkers Games

+

Charlotte Bobcats/Charlotte Checkers Games/Pep Rally Dates (Dates TBD/Exhibition)

+

Open House at Crown (Dates TBD/Exhibition)

April

3rd-6th

Charlotte AutoFair and Collector Car Auction at CMS—Spring Meet—Exhibition Onsite

5th

Pet Palooza at Independence Park, 7th Street—All Day Event with Exhibition—Food Trucks

11th-13th

Scottish Festival and Loch Norman Highland Games at Rural Hill

19th

Bark in the Park—Rural Hill (Lake Norman/Davidson)—Full Day Event with Exhibition Onsite


26th

Queens Cup—Steeplechase—Onsite exhibition and contest participation plus Editorial Feature

Start

Charlotte Hounds Lacrosse Games Begin—April to August 2014—Fri, Sat or Sun Day Games

Start

Charlotte Knights Baseball Games Begin—April to September 2014—Official ESPN Partners

May

Fridays

Music Factory LIVE! Concert Series—Onsite at NC Music Factory—Street Team/Kiosk

1st Week

Lake Norman Spring Festival and Concert—Exhibit Onsite

Start

Charlotte Motor Speedway and ZMax Events with ESPN (official broadcast partner) Onsite Exhibit

Start

Go! See! Do! Social Summer Pool Parties—Upscale apartment communities around Charlotte and hotel dates. Onsite 1pm-4pm—Fully catered with MC/DJ and Everyone’s A Winner! Onsite

TBA

Mint Hill Madness Community Festival—Arts, carnival, family fun—Exhibition Onsite

TBA

Mooresville Race City Festival—Arts & Culture—Downtown—Onsite Exhibition

10th

North Carolina Brewers and Music Festival—Dozens of breweries, music, art—Exhibition Onsite

17th

MS Walk at Symphony Park at SouthPark

22nd-24th

Food Lion Speed Street presented by Coca-Cola—Uptown Charlotte-Official Program Partner Onsite three days and nights for Charlotte’s largest annual event with 400,000+ in attendance.

June

Heavy

Go! See! Do! Summer Pool Party Series—at area Apartment Communities

6th-8th

Taste of Charlotte—Charlotte’s 2nd largest annual event—Food, music, art Uptown Onsite Exhibition and Editorial Coverage Leading Up To And During The Event

Start

Charlotte Motor Speedway and ZMax Events with ESPN (official broadcast partner) Onsite Exhibit

TBA

The Best of Charlotte Awards—Celebrity Dinner and Farm-To-Table Experience—Brooks Mill Onsite exhibition with TV, Print, Social Media and Radio coverage—Feature Photo Shoot

July

Heavy

Go! See! Do! Summer Pool Party Series—at area Apartment Communities

18th

Summer Food Truck Rally at Rural Hill—Huge crowds, onsite kiosk and street team.

Start

Charlotte Motor Speedway and ZMax Events with ESPN (official broadcast partner) Onsite Exhibit

August

Heavy

Go! See! Do! Summer Pool Party Series—at area Apartment Communities

Start

Carolina Panther Home Games and Ultimate Game Day Tailgates—The Shed/Growler/ESPN ESPN will tailgate at the Charlotte Knights BB&T Stadium Next Year

22nd-24th

Southern Ideal Home Show—Three Day Show—Exhibition Onsite and Editorial Feature Story

30th-Sept 2nd

Matthews Alive! (Previously Stumptown Festival) Arts, Carnival, Music, Family Event-Exhibition

Start

Private School Varsity Football—ESPN Radio Coverage and Onsite Events—August-November Providence Day, Country Day, Latin, others.


Start

Charlotte Motor Speedway and ZMax Events with ESPN (official broadcast partner) Onsite Exhibit

Start

UNC Charlotte 49er Football —ESPN Radio Coverage and Onsite Events—August-November

September

11th-14th

Southern Women’s Show—Four Day Show—Exhibition Onsite and Editorial Feature Story

17th-18th

Hollywood Party at Charlotte University Hilton—Fonzie, Laverne & Shirley, Hulk Hogan + Attendance of 40K plus

Start

Charlotte Motor Speedway and ZMax Events with ESPN (official broadcast partner) Onsite Exhibit

Start

Carolina Panther Home Games and Ultimate Game Day Tailgates—The Shed/Growler/ESPN ESPN will tailgate at the Charlotte Knights BB&T Stadium Next Year

19th-21st

50th Anniversary Festival in the Park—Freedom Park, Dilworth—Arts, music, carnival, family Exhibition Onsite

3rd Weekend

Denver Days Festival—Music, carnival, food, family event—Onsite Exhibition

TBA

Charlotte Oktoberfest—NC Music Factory—Concert and brewfest—Exhibition Onsite

October

TBA

Pineville Fall Festival—Music, music, arts, family—Onsite Exhibition

Oct-Nov

Carolina Renaissance Festival—Select Weeks—Onsite Media Trailer and Street Team—Exhibition

4th

Great Grapes Food & Wine Festival—Symphony Park, South Park—Exhibition Onsite

Start

Carolina Panther Home Games and Ultimate Game Day Tailgates—The Shed/Growler/ESPN ESPN will tailgate at the Charlotte Knights BB&T Stadium Next Year

Start

Charlotte Motor Speedway and ZMax Events with ESPN (official broadcast partner) Onsite Exhibit

4th

Susan G Komen Race for the Cure—Uptown—Exhibition Onsite, Sponsorship

17th-18th

Hollywood Party at Charlotte University Hilton—Fonzie, Laverne & Shirley, Hulk Hogan + Attendance of 40K plus

Date TBA

Queen City Charlotte BBQ Championship (Formerly BBQ & Blues) Uptown—Exhibit on Tryon St.

31st

Gravediggers Ball—Uptown Bar Crawl—Concert at Dixie’s Tavern/BMG—Exhibition Onsite

31st

Music, Monsters and Mayhem at the NC Music Factory—Exhibition Onsite

November

1st-3rd Weekends

Homearama Charlotte—Fine Home Show—Weekends in November, Exhibition Onsite

8th-9th

Rural Hill Sheepdog Trials and Dog Festival

Start

Charlotte Motor Speedway and ZMax Events with ESPN (official broadcast partner) Onsite Exhibit

Start

Carolina Panther Home Games and Ultimate Game Day Tailgates—The Shed/Growler/ESPN ESPN will tailgate at the Charlotte Knights BB&T Stadium Next Year


PROWLER EVENT DATES

TBA

The Best of Charlotte Awards Release Party (Each Issue) at Food/Bev/or Hotel—Monthly Feb+

TBA

The Best of Charlotte Awards Gala—August 2014

TBA

Prowler/ESPN Pep Rallies

TBA

Go! See! Do! Social Summer Pool Party—Various Upscale Apartment Communities May-August

TBA

Ultimate Guys Night Out/Girls Night Out with ESPN and WCCB Every 45 days—Alternating Locations will be upscale and new dining and nightlife destinations throughout the QC.

TBA

EdgeFest—Music, Art & Food Festival with WCCB and ESPN in Charlotte

TBA

ESPN Spring Food Truck Event with Celebrity Appearances

TBA

Open House at EVCO Center (Crown Point)—We will produce 2-4 events each year here. We will set-up the Media Trailer, Run Radio and include TV Coverage and work with a charity.

TBA

Chamber meetings in Mint Hill, Pineville, Waxhaw, Charlotte—We will set-up 1-2 a year where Prowler and our sponsors are onsite for a lunch meeting. First up is Mint Hill.

*** Additional events of interest to Hendrick Lexus Charlotte can be considered and Prowler/Go! See! Do! will reserve space and promote the event.



Hendrick Lexus Charlotte 2013-2014