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DESIGN WORKS ARCHIVE

2 013 - 201 8 GORNCHALEE NOOK CHUENKITTIPON ARCHITECTURAL-BASED GRAPHIC DESIGNER


Design Works Archive

Gornchalee Nook Chuenkittipon 1992, Bangkok, Thailand gornchalee@hotmail.com issuu.com/gornchalee behance.net/noooks +6685 843 8801

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Gornchalee Chuenkittipon

(2010 - 2014)

(September - October 2015)

Bachelor Of Architecture Faculty Of Architecture, Chulalongkorn University Temporary Architectural Designer at Tadah Collaboration Co., Ltd., Thailand - Design Development : 3d Modeling - Detail Design : Facade Design - Presentation : Architectural Graphic Concept Diagram

(November 2015 - January 2018)

Graphic Designer at rkd retail/iQ - Logo & Branding Design - Environmental Graphic Design - Digital & Omni-Channel Retail Management and Research - Signage Construction Document

(February 2018 - Present)

Creative Designer at Toneyes - Creative & Concept Design - UI/UX Design for website - Manage & Coordinate Design Project with Team and Client

(Design-Software Skills)

(Other Skills)

(Language)

Adobe Illustrator Adobe Photoshop Google SketchUp Autodesk AutoCAD Microsoft Office Papermodel & Popup Making Digital & Film Photography Thai English

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Design Works Archive

Logo & Branding Design

001 CAFFECINE 05-12 CAFE & LAB 002 SUPER:DAISY 13-18 MARKET 003 CHUN-STORE 19-24 SUPERMARKET 004 KIDSTORY 25-30 DEPARTMENT 005 WILD 31-36 DISCOVERY 006 ZING 37-44 HOME 007 YOOYA 45-52 PLACE 008 RISO 53-60 SUPERMARKET

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Gornchalee Chuenkittipon

Website Design

Brochure Design

009 BLACK 61-64 DIAMOND 010 XPORT8 65-70 INVESTMENT

Paperwork & Pop-Up Design

011 CHINO71-72 PORTUGUESE

Poster Design

012 AMBASSADOR 73-76 DE FRANCE 013 THE RADIO DEPT. 77-80 LIVE IN BANGKOK

Fashion Design

014 PETER PAN 81-82 T-SHIRT 04


Design Works Archive

001

Logo & Branding Design

CAFFECINE CAFE & LAB

Experimental Cafe & Laboratory for coffee seekers and brewers who are keen to know more about the theory and chemistry between coffee beans and fresh ingredients. It is more than just coffee, milk and sugar, caffeine + science = CAFFECINE

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2015 Š Personal Work Adobe Illustrator Adobe Photoshop


Design Works Archive

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Gornchalee Chuenkittipon

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Design Works Archive

Primary Typeface:

Aa

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Montserrat Regular

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Gornchalee Chuenkittipon

Secondary Typeface:

Aa

High Tower Text

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Design Works Archive

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Logo & Branding Design

SUPER :DAISY MARKET Fresh supermarket targeted at young and trendy women. Yellow and baby blue help convey vibrant and lively brand identity like a daisy flower, I also played with typography by adding “ : ” in front of the D to make the smiley face emoticon as the brand icon.

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2015 © Personal Work Adobe Illustrator Adobe Photoshop


D

A

I

-

S

Y


Design Works Archive

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Gornchalee Chuenkittipon

Primary Typeface:

Aa

Biko Bold

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Design Works Archive

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Logo & Branding Design

CHUNSTORE

The small supermarket in Shanghai with the slogan “Like a Love from Mom”. The logo designed by sybolizing the Chinese character as a home shape to represents the feeling and meaning of mom’s kitchen.

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2016 © rkd retail/iQ Adobe Illustrator Adobe Photoshop


Design Works Archive

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Gornchalee Chuenkittipon

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Design Works Archive

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Gornchalee Chuenkittipon

Primary Typeface:

Aa

Gotham Black

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Design Works Archive

004

Logo & Branding Design

KIDSTORY

Kids toy and apparel shop in Zhenghong Departmet Store (China). The Logo & Branding are inspired by the wooden building blocks which represent how kids and everything they need are gathered together in the store.

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2016 Š rkd retail/iQ Adobe Illustrator Adobe Photoshop


Design Works Archive

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Gornchalee Chuenkittipon

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Design Works Archive

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Gornchalee Chuenkittipon

Primary Typeface:

Aa

Print Bold

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Design Works Archive

005

Logo & Branding Design

WILD DISCOVERY

Adventure and sports gadget shop in Zhenghong Departmet Store (China). Contradiction between two fonts in logo expresses the contrast between the way you live your simple life and the wild side you come to find in the store.

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2016 Š rkd retail/iQ Adobe Illustrator Adobe Photoshop


Design Works Archive

Primary Typeface:

Aa 35

Gotham Light

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Gornchalee Chuenkittipon

a

Secondary Typeface:

Asphalt Brush

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Design Works Archive

006

Logo & Branding Design

ZING HOME

The first domestic household store in China with the slogan “Surprise People Who Love Home”. I played with unexpected typography: combining house shape with “g”, placing letters on zing furniture advertisements to express a homey, friendly and suprisingly feeling.

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2016 © rkd retail/iQ Adobe Illustrator Adobe Photoshop


Design Works Archive

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Gornchalee Chuenkittipon

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Design Works Archive

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Gornchalee Chuenkittipon

Your living room is where you share the story of who you are, because sharing it all with your favourite people is the best part.

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BRINGS LIFESTYLE INTO YOUR ROOM cool down your room in this hottest summer with zing green collection


Gornchalee Chuenkittipon

Primary Typeface:

Aa

Futura Bold

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Design Works Archive

007

Logo & Branding Design

YOOYA PLACE

Operated by Poly Development Group, Yooya Place aims to be the new supermarket for a young generation with a friendly name and color scheme which conveys the freshness of products and also sets up the store to be the new destination for the young shopper.

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2016 Šv rkd retail/iQ Adobe Illustrator Adobe Photoshop


ORIGINAL NATURAL EXPERIENCES


Design Works Archive

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Gornchalee Chuenkittipon

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Design Works Archive

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Gornchalee Chuenkittipon

Primary Typeface:

Gotham Medium

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 52


Design Works Archive

008

Brand Story & Identity Design

RISO SUPERMARKET

Based on it’s name “riso” which mean rice; the most important and basic ingredient in almost all Asian cooking. Rice can be paired with many dishes, thus representing the way different merchandise and people all gather together at riso.

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2017 © rkd retail/iQ Adobe Illustrator Adobe Photoshop


Design Works Archive

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Gornchalee Chuenkittipon

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Design Works Archive

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Gornchalee Chuenkittipon

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Design Works Archive

POINT COLLECTION

water

USERNAME

1, 23 4

current water point

see special products & activities to get more extra water point redeem special rewards

send water to friends

OK !

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WATER

earn

赎回 redeem

transfer


Gornchalee Chuenkittipon

¥ eve r y purchase will get WATER P O IN T eve r y WATER is collected to grow your far m t hen redeem our sp ecial reward s l e t’s see how far you can g row !

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th

DAY

of e ve r y month e ve r y purcha s e will get e x tra W A T E R P O I N T !

Aa Primary Typeface:

Bariol

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Design Works Archive

009

Website Design

BLACK DIAMOND

UI Design for bit-mining hardware online store. Using the drawing of the hardware to express professional and reliable of the products.

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2018 Š Toneyes Adobe Illustrator Adobe Photoshop


Gornchalee Chuenkittipon

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Design Works Archive

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Gornchalee Chuenkittipon

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Design Works Archive

010

Brochure Design

XPORT8 INVESTMENT

Brochure Design for investment in health & wellness business. The main challange is to avoid the stereotype of images use, so I use the landscape image that reflect people lifes and risks. Also combine graphic element and typographic on the image to keep the consistency of the XPORT8 branding.

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2018 Š Toneyes Adobe Illustrator Adobe Photoshop


Design Works Archive

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Gornchalee Chuenkittipon

Primary Typeface:

Aa

Montserrat

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 70


Design Works Archive

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Paperwork & Pop-Up Design

CHINOPORTUGUESE SHOPHOUSE I wanted to analyse the characteristics of a Chino-Portuguese facade. I chose the 'The Heritage Baan Silom Hotel' as a case study. The main idea of the facade is two layers of wall and structure together so I found it easier to represent the concept of this facade by creating a pop-up model that has many layers rather than a plain drawing on paper.

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2013 Š Personal Work Adobe Illustrator Adobe Photoshop Autodesk AutoCAD


Gornchalee Chuenkittipon

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Design Works Archive

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Poster Design

AMBASSADOR DE FRANCE EN THAILANDE The main concept is the quality of French spaces in three periods: past, present and future. It started from the very inspiring quote from Sixty French Men Can't Be Wrong, 'impossible to seperate the past from the present'. It impassioned me to create a project which expressed the differrence and indifference of space and time in France.

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2014 Š Personal Work Adobe Illustrator Adobe Photoshop Google SketchUp


Gornchalee Chuenkittipon

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Design Works Archive

013

Poster Design

THE RADIO DEPT. Fresh supermarket targeted at young and trendy women. Yellow and baby blue help convey vibrant and lively brand identity like a daisy flower, I also played with typography by adding “ : ” in front of the D to make the smiley face emoticon as the brand icon.

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2015 © Personal Work Adobe Illustrator Adobe Photoshop


Design Works Archive

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Fashion Design

PETER PAN T-SHIRT COLLECTION Faded-out film photographs and selected famous quotes printed on cotton T-shirts.

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2015 © Personal Work Adobe Photoshop


Gornchalee Chuenkittipon

Second star to the right and straight on ‘til morning

Peter Pan

Don’t grow up it’s a trap

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Gornchalee Nook Chuenkittipon 1992, Bangkok, Thailand gornchalee@hotmail.com issuu.com/gornchalee behance.net/noooks +6685 843 8801

Gornchalee Portfolio 2018  

DESIGN WORKS ARCHIVE 2013-2018 Gornchalee (Nook) Chuenkittipon

Gornchalee Portfolio 2018  

DESIGN WORKS ARCHIVE 2013-2018 Gornchalee (Nook) Chuenkittipon

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