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FASHION DIVISION

Keeping the planet gorgeous with every campaign campaign! Robert Hensley Beauty & Fashion Publicist robert@gorgeouspr.com www.gorgeouspr.com


COMPANY OVERVIEW

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orgeous Media Group is a boutique public relations firm specializing in music, film, theatre, fashion, lifestyle and luxury brands, dedicated to realizing the dreams of its specialized and diverse roster of clients.

Gorgeous Media Group is fearlessly creative in all aspects of media relations, especially in the pursuit of press coverage for its clients, a dedication inherent in the fact that it chooses carefully which projects to take on. The Gorgeous Media Group staff is enthusiastic and regularly goes beyond the call of duty, securing any opportunity that would be beneficial for the client and the prospective aims and goals of their unique projects. We find creative solutions for any challenging goal. Gorgeous Media Group has offices in both Los Angeles and New York to better serve their clients: EAST COAST OFFICE 27 Vestry Street, 4th Floor New York, NY 10013 724-984-7310

MAIN OFFICE 7551 Melrose Ave., Ste. 7 Los Angeles, CA 90046 323-782-9000

WHAT WE DO            

Editorial research, development and pitch Media notification/Press releases Press kit/new media development Social Media/Web 2.0/Online PR SEO/SEM Event logistics, planning and execution Community development Newswire exposure Media wrangling Client personal appearances Grass roots/viral PR management Celebrity placement/gifting suites

www.gorgeouspr.com


PAST AND CURRENT CLIENTS            

BOXeight Los Angeles Fashion Week F/W 09 Carmen Steffans Della Los Angeles DeviantART Glaza GRIDLOCK 2008 New Years Eve Gifting Suite Music Loves Fashion-Coachella '08 Photographers Gallery Sonia Vera Swimwear STALYON Dei Gratia Tumbler & Tipsy Worn Free

www.gorgeouspr.com


CASE STUDIES

 OBJECTIVES – Establish a differentiating brand positioning and marketing strategy for the launch of Worn Free T-shirts in the U.S. Create cross-platform campaigns that would launch Worn Free as a category leader and build consumer awareness of the brand in celebrity, media and alternative markets.  SOLUTIONS – An outreach program was developed with high-profile influencers and celebrities in several target markets that included celebrity seeding, event sponsorships, and editor outreach.  RESULTS – Over 120 million impressions have been garnered for the product launch including Cosmopolitan, LA Times Magazine, Maxim, E!, MTV, VH1, Blurt, 944, and many more. Due to their success in the US, Worn Free is branching out internationally as well. Celebrity Placements Included: • • • • • • • • • • •

Jennifer Aniston Naomi Campbell Andrian Grenier Robert Downey Jr. Ryan Goslin Eva Mendes Gary Oldman Jon Heder Demi Levato Cuba Gooding Jr. Katherine Heigl

• • • • • • • • • • •

Ed Westwick Seth Green Carmen Electra Marlon Wayans Heather Graham Eddie Vedder Mischa Barton Robert Plant Christian Slater Wayne Brady Juliette Lewis

www.gorgeouspr.com

• • • • • • • • • • •

Sienna Miller Common Nick Carter Jamie Lynn Sigler Jack Houston Ellen Page Brandon Routh Paul Rudd Keith Urban John Stamos Jamie King


CASE STUDIES

 OBJECTIVES – Extend the reach of the brand internationally. Garner celebrity endorsement and product placement. Increase brand awareness and sales.  SOLUTIONS – An outreach program was developed with high-profile influencers and celebrities in several target markets that included celebrity seeding, event sponsorships, and editor outreach.  RESULTS – Reached readership of over 100 million, garnered for the brand including WWD, FHM Latino, Maxim, US Magazine, OK Weekly, 944, and many more. Sonia Vera Swimwear is worn by Britney Spears, Eva Longoria, Vanessa Huchinson and Bar Rafiel among others.

www.gorgeouspr.com


CASE STUDIES

 OBJECTIVES – Launch the Summer 2011 Collection. Garner celebrity endorsement and product placement. Increase brand awareness and sales. Increase awareness of humanitarian efforts of the company in Ghana.  SOLUTIONS – Develop an angle that shed light on the educational programs sponsored by Della for their seamstresses. Create giveaway promotions with targeted outlets. Execute a trunk show in Los Angeles for celebrity clientele and fashion editors, writers and bloggers.  RESULTS – Found support for humanitarian story angle from outlets like AOL Black Voices, StylistDiva.com, JustJaredJr.com , Teen Vogue and many more. Giveaways with Teen Vogue and JustJaredJr.com. Della accessories worn by Valarie Pettiford, Traci Lords, Patrika Darbo, Aly Maki, Janelle Ortiz among others.

www.gorgeouspr.com


VERSA MANOS Owner/President, Gorgeous Media Group

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ersa Manos is a leading media specialist in the global PR marketplace, as internationally recognized as the clients she represents. Having worked on three continents, Versa has been involved in all facets of publicity, including corporate imaging, launching new careers, maintaining superstar status for established artists and enhancing marketing strategies with savvy and original public relations campaigns. She has headed publicity divisions for film, television and radio networks, which gives her a unique industry insider’s perspective. Manos' saucy wit and rockin' instinct have ignited the careers of artists ranging from The Police to Whitney Houston. Versa’s magnetic presence has filled the press seats at stadium shows for The Three Tenors at Dodger Stadium, Woodstock '94, the Sex Pistols’ notorious Filthy Lucre Tour. She was instrumental in coordinating and orchestrating Return to Sin City: A Tribute to Gram Parsons, a concert extravaganza that featured a star-studded line-up including Keith Richards, Norah Jones, Lucinda Williams, Dwight Yoakam and Steve Earle. She was singularly responsible for breaking world music artist Manu Chao, described by Rolling Stone as one of the “ten great pleasures of the year that didn’t get away.” She has also cultivated long-time relationships and careers with such legends of modern music as Bauhaus and Love and Rockets founder David J and alt-country innovator Charlie Terrell. Manos has worked with the hippest of the hip, the critically acclaimed and the world-famous, earning respect from all those who have come under her guidance and she continues to energize every project she takes on with a strikingly sincere and dedicated--yet fun-loving-personal style that reflects an unwavering commitment to all her clients. She was voted "Most In Person" by Time Out London and was the subject of a three-hour profile on MTV Europe. Versa Manos has also been awarded the coveted "Best Independent" and "Best Publicist" awards by the British Music Industry and is a featured speaker at many high-profile classes and conferences worldwide. www.gorgeouspr.com


ROBERT HENSLEY Beauty & Fashion Publicist, Gorgeous Media Group

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obert Hensley has worked on numerous fashion campaigns and style events with public relations firms in Los Angeles, New York, Pittsburgh and San Francisco. He brings vast experience from within the beauty and fashion industries to Gorgeous Media Group, giving him a unique vantage point from which to work every campaign. Hensley has worked as a promotional manager for several denim lines, placing product on television networks like E!, Style Network and the CW. As a beauty educator and contributing industry expert, he has an inside track to beauty and fashion editors and their teams. He operates from within the industry, paying close attention to editorial calendars, and staying on top of seasonal forecasts and trends. Hensley’s has worked with clothing lines such as D2, Della Los Angeles, Farmer Denim USA, Fashion Assassin, Niki Flynn, On the Fly, Ranahan Jeans, Sandra Leal, Sue Wong, With Love, Steven, and Wrath Arcane among others. He has worked with beauty lines such as Dermalogica, Honeybee Gardens, Jan Marini Skin Care, Mirabella Cosmetics, Onesta Hair Care, Refinee Skin Care, and Sorme Cosmetics.

www.gorgeouspr.com


PRINT MEDIA OUTREACH 944 Magazines Altpress Magazine Associated Press BizBash Blog Downtown California Apparel News Cosmo Daily Candy Daily Candy Downtown News Elle Esquire Examiner.com Fabric Magazine Flaunt Magazine Gay Press Organization Getty Images Hamptons Hollywood Reporter Huffington Post

In Touch InStyle JC Report LA Confidential La Opinion LA Pretty LA Times LA Weekly LA.com Life & Style Los Angeles Magazine Make-Up Artist Magazine Malibu Magazine Neu Black NY Post Nylon OK Weekly Page Six People PerezHilton.com

Racked LA Reuters Rolling Stone Self Seventeen Singtao Daily News Sky Spin Teen Vogue Terra Networks TV Guide US Weekly USA Today Vanity Fair Vogue WENN WGSN WireImage WWD

BROADCAST MEDIA OUTREACH ABC Affiliates Access Hollywood BBC CBS Affiliates Current TV CW E! Extra FOX News Good Day LA

Good Morning America HBO MTV NBC Affiliates Style Network The Insider TMZ Today Show VH1

www.gorgeouspr.com


PRINT

TELEVISION

ONLINE

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Make sure that your campaign is a gorgeous one. We look forward to working with you! 7551 Melrose Avenue, Suite 7, Los Angeles, CA 90046 323-782-9000 o. 323-658-6189 f. Twitter: @GorgeousPR Facebook: GorgeousPR info@gorgeouspr.com www.gorgeouspr.com


Gorgeous Media Group - Fashion Division