Branding of Toiing

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Refined explorations

The visual language was further explored based on a minimalistic approach, with the least number and kinds of elements put in. The round shape was used, which symbolise playfulness, fun and activity and was designed in a form that could cut across various mediums and themes as the visual language for Toiing through simple repitition. The round shape could resemble to a simple element like a ball or a bubble, which are playful associations for the visual element. Other aspects could be collaborated though, for a more effective communication as per need.

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Gopikrishnan H • B.Des • Graphic Design • NID 2016


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