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AL TI EN ID NF

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M SP ed B ia TV Ki t

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e at e. e cr bas o s t er ad tom e s ag cu m r l i ou l -ro se y e pr rea ti h inc w rs and e us ROI V T e B rov P S e imp g ga ess, n E en ar w a


THE POWER OF SMARTPHONES MARKET With the growth of Smartphone in use throughout the world, research confirms that today’s consumers are spending a greater amount of money on their phones. Many Smartphone users are just beginning to understand the potential value of their devices, and as they start to realize the possible productivity gains, they are downloading more and more applications and spending longer amounts of time using their phones. A survey of US mobile phone users conducted by Lightspeed Research for mobileSQUARED, revealed that 49 million of US mobile users have engaged with an advertisement of some description on their mobile phone.

Mobile AR Ads

Mobile App

With such a large number of potential customers adopting a single media outlet, shouldn’t you position your marketing message where it’s going to be most effective? Pre-Roll advertising is one of the most powerful components of any media campaign, and SPB TV is the perfect fit for companies of all sizes. With more than 10 million users, SPB TV has proven itself to be an industry leader among Mobile TV applications. The number of SPB TV users is constantly increasing with the release of SPB TV FREE version on all supported platforms (Apple iPhone, iPod, iPad, Google Android, Windows Phone, Symbian, Palm webOS, BlackBerry, Samsung bada, WAP, and Maemo).

Games

Other

When you want to reach a large, highly interested audience of tech consumers, there is no better choice than SPB TV.

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FEATURS AND BENEFITS Higher Attention

— Mobile AR Ads

100% of the user attention is focused on the Smartphone screen while waiting for TV channel to open. The static picture ad will be shown in almost a full screen size.

Passive Positive Emotion Negative emotions are highly correlated with the active/negative engagement dimension – irritating, unpleasant, and disturbing – which is not surprising. In SPB TV the user understands the technical need for buffering (5–10 seconds)* when opening a channel and that showing the advertisement is not disturbing or delaying the TV channel loading. This means no negative emotions will be associated with your brand.

Reaching your Audience 100% of SPB TV audience is Smartphone’s power users searching for up-to-date, real-time news and information to get the most out of their handsets.

— Games

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* Depends on network speed and connection type.

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"Advertising with SPB TV banners was a new way for us to reach Symbian users right from their mobile devices, and have achieved outstanding results for Ovi Store promotional campaign. Highly relevant and visible, ads delivered not only impressive CTR, but also high conversion rate." © July 2011. Nokia Russia

— Mobile App


FEATURS AND BENEFITS Targeting Capabilities The more relevant the message, the more successful it will be. Our targeting capabilities ensure that your message gets to the right consumer at the right time. — — — — —

SPB TV is capable of specifically targeting ads by these methods: Targeting by platform (Apple iOS, Windows Phone, Symbian, Android, BlackBerry, Maemo, Palm webOS, WAP, and bada). Targeting by TV channel. Targeting by language. Targeting by country. Targeting by limiting the number of viewing times for each user.

Comprehensive Statistics SPB TV module records statistics about when and how often ads are viewed and clicked, for how long been viewed, on which platform, and more…

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"Advertising campaign using SPB TV embedded banners exceeded all HTC expectations. The off-scale CTR again proved that SPB is a trusted partner when it comes to mobile." © June 2011. HTC Russia


SPB TV METRICS The chart bellow unveils the ad viewing time period. Over 90% of users have more than 5 seconds of ad viewing time.

Over 90% of users have more than 5 seconds of ad viewing time

2 400 000 2 200 000 2 000 000 1 800 000 1 600 000 1 400 000 1 200 000 1 000 000 800 000 600 000 400 000 200 000 0–5 sec 10,97%

5–30 sec 26,57%

0,5–3 min 46,17%

3–30 min 13,72%

0,5–1 hr 1,33%

1–5 hr 0,82%

5–12 hr 0,1%

0,5–1 day 0,04%

1–3 day 0,03%

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AUDIENCE PROFILE SPB TV viewers by region (November 2010)

South Korea

United Kingdom

Top Ten Countries by Traffic (October 2011)

Asia

Spain

Saudi Arabia

France

Turkey

27%

Europe

40%

Russia

15%

N America

14%

S America

3%

Italy Others Germany

United States

5

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Russian Federation


DEMOGRAPHIC DATA Age Groups

Users Gender

21% 21% 15%

14%

85

11% 7%

3% Age

5-16

14 9 000 000

4% 4%

17-20 21-25 26-30 31-35 36-40 41-45 46-50

Sep Male 85%

50 and older

8 000 000

Female 14% 7 000 000 6 000 000

Users Growth

5 000 000

According to the monthly growth data, SPB TV gained a steady users increase since its launch.

4 000 000 3 000 000 2 000 000

1 000 000

May Apr

Mar Jan

Dec

Oct

Apr

2010

2011

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2009

Jul


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SAMPLE AD REPORT Summary

Users Activity

Views

796928

Clicks

45733

Month

Sessions

Users

Clicks

CTR

January

4562

2144

0

0%

February

195

39

15

7.69%

March

310

9

48

15.48%

-1733487813 Sec

Users

151730

April

210

209

17

8.1%

Views per user

5.25

May

33

33

4

12.12%

Clicks per user

0.301

June

6

6

0

0%

July

9

7

1

11.11%

Duration per user

-11425 Sec

August

1

1

0

0%

CTR

5.74%

October

23205

8220

2149

9.26%

November

280973

61419

14566

5.18%

December

292905

70741

17328

5.92%

January

194519

54155

11605

5.97%

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Duration


SAMPLE AD REPORT Users Activity Sessions

Users

Clicks

CTR

Sunday

143967

47981

8026

5.57%

Monday

102915

37655

6078

5.91%

Tuesday

97985

37116

5338

5.45%

Wednesday

93547

35569

5155

5.51%

Thursday

116180

43394

6716

5.78%

Friday

122151

43236

7351

6.02%

Saturday

120183

43033

7069

5.88%

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Weekday


SAMPLE AD REPORT The number of users by their total ads duration 90 000 80 000 70 000 60 000 50 000 40 000 30 000 20 000 10 000

0–5 sec 3,1%

5–30 sec 58,77%

0,5–3 min 31,04%

3–30 min 5,25%

0,5–1 hr 0,67%

1–5 hr 0,61%

5–12 hr 0,21%

0,5–1 day 0,18%

1–3 day 0,14%

> 3 day 0,03%

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SAMPLE AD REPORT The number of sessions by their duration 80 000

70 000

60 000

50 000

40 000

30 000

20 000

10 000

0–5 sec 6,2%

5–30 sec 89,16%

0,5–3 min 3,43%

3–30 min 0,88%

0,5–1 hr 0,11%

1–5 hr 0,1%

5–12 hr 0,06%

0,5–1 day 0,04%

1–3 day 0,02%

> 3 day 0%

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SAMPLE AD REPORT Advertisements

Operating Systems A3_intro_landskape

OS

Clicks

CTR

Users

151730

Windows Mobile

56

0.01%

Views

796928

Maemo

253

0.03%

Clicks

45733

Symbian

306

0.04%

Duration, Seconds

-1733487813.06

bada

3998

0.5%

CTR

5.74%

iPhone

792309

99.42%

Views per user

5.25

Clicks per user

0.301

Duration per user, Seconds

-11424.82

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Name


SAMPLE AD REPORT Countries Views

Clicks

Duration, Seconds

CTR

Views per user

Clicks per user

ru

637486

37397

-17454510.3

5.87%

5.36

0.315

-146.87

de

25034

1050

-298660757.55

4.19%

4.73

0.198

-56372.36

ua

19669

1139

-30147192.89

5.79%

4.87

0.282

-7471.42

us

12328

606

614209.04

4.92%

6.26

0.308

311.94

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Name

Duration per user, Sec


SAMPLE AD REPORT Countries Views

Russian Federation

637486

Germany

CTR

Name

Clicks

79.99%

Russian Federation

37397

81.77%

5.87%

25034

3.14%

Ukraine

1139

2.49%

5.79%

Ukraine

19669

2.47%

Germany

1050

2.3%

4.19%

United States

12328

1.55%

United States

606

1.33%

4.92%

Other

102411

12.78%

Other

5541

12.05%

4.89%

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AD SPECIFICATIONS

RATE CARD

Accepted Extensions

JPEG, PNG

Effective Feb 1, 2010

All figures listed in U.S. funds

Dimensions

300x250

CPM*

$12

Max File Size

100kb *Cost per thousand impressions will be charged for over 3 seconds of viewing time only.

This unit is clickable, please provide a click-thru URL

Example 300 px

250 px

= 100kb

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THANK YOU FOR YOUR ATTENTION

web: www.tafimedia.com email: info@tafimedia.com tel: +7 985 220 5251 2113 Highway 7 Concord Ontario Canada L4K 1V6

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