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CHAPTER OVERVIEW The Hofstra American Marketing Association (HAMA) is the largest, pre-professional organization at Hofstra University. HAMA takes pride in producing the next generation of marketers. In conjunction with the Frank G. Zarb School of Business, we offer a number of opportunities for not only marketing majors, but for all business majors. HAMA has built a strong membership base and continues to grow, not only in number, but also in the respect endowed from the business school and the university as a whole.

Mission Statement HAMA is a student-run professional business organization that seeks to develop the best and brightest marketing students by providing valuable hands-on career and leadership experience and educational support.

2010 – 2011 Theme: “Marketing: Controlling Our Future” The organizational theme implemented this year is “Marketing: Controlling Our Future.” In addition to educating our members about the influence of marketing, we assist them in gaining a control of their future by helping them find their vision, design a plan, and take action. This will be accomplished through quality events that provide our members with valuable marketing and networking experience.

S.W.O.T Analysis Strengths

Weaknesses

Opportunities

Threats

• Corporate connections with leading industry professionals provide our members with unparalleled networking opportunities.

• Few hands-on projects available to members.

• Utilize our location for career and networking opportunities in New York City.

• Depleting funds from the Student Government Association will hinder organizational growth.

• Diverse membership contributes to our chapter’s resourcefulness. • Strong organizational leadership effectively and efficiently maximizes our chapter’s success. • Fiscally stable.

• Insufficient training of executive board members has led to inadequate task management. • Large member base creates difficulty in keeping everyone involved and updated. • Broad membership responsibilities have led to role ambiguity. • Many young members, thus an experience difference.

• Establish partnerships with other Hofstra organizations. • Develop corporate sponsorships with some of the nation’s largest businesses.

• Rules and regulations enforced by SGA limit our budget, events, advertising, and operations. • Similar campus organizations will impede student recruitment. • Many members are ambitious and involved in many other organizations that cause scheduling conflicts.

chapter plan whole document  

Fundraising ……………………………………………………………………………………………….. SWOT Analysis ………………………………………………………………………………………….. Communication ………………………………………………………………...