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Connecting the golf industry throughout Australia, New Zealand and South East Asia HeAder

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GOLF INDUSTRY CentrAL

sePt / OCt 2010

News, jobs & operational advice

Sign of the times or business as usual? RECEIVERSHIP CLOSED FOR SALE www.golfindustrycentral.com.au www.golfi ndustrycentral.com.au


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sam@insidegolf.com.au www.insidegolf.com.au

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CONTENTS | 3 Mike Orloff is a Golf Operations Specialist and Managing Director of Golf Industry Central. His prior 18 years of experience have been in a variety of management roles with two of the largest international golf management companies - American Golf Corporation and ClubCorp. Mike is also a US and Australian PGA Member and has been permanently based in Australia over the past 10 years.

Mike’s Space I have recently had the honour and pleasure to present at the New Zealand Golf Manager’s Conference which was held in Wellington at the end of August. The 2.5-day event was very well organised and attended. They had 91 of the 114 total national members attend along with around 30 other industry representatives and exhibitors. A very good showing especially in comparison to last year’s Australian GMA conference in Perth. (The Australian GMA

has close to 350 national members.) The industry in New Zealand seems to have very similar challenges to us in OZ, though I did hear more discussion centred on the big ‘A’ word – AMALGAMATION. With so many clubs nationally (app. 376), many are struggling with a decline in membership totals on already previously low figures. A recent one being the new Boulcott’s Farm which sees the merger of two very

Golf Industry Central exists to help golf facilities throughout Australia, New Zealand and Sout East Asia perform better. We offer easy access to golf industry news, job vacancies, recruitment services and operational advice. We also help overseas markets access the local golf industry via our vast network, online magazine and weekly publications. Golf Industry Central operates with a general premise that for the industry to get stronger there is a real need for a cross pollination of ideas and networking from across all the different sectors of the golf industry. We all have a common denominator with our respective businesses - we need more people playing golf and spending money! Currently our readership covers all sectors of the industry - General Managers, Superintendents, suppliers, Golf Pros, front line staff, accounting, architects, and various others from over 80 countries worldwide. Our goal in each issue is to bring you a fresh and unique perspective on our golf industry. Through the sharing and discussion of thoughtprovoking topics, we will hopefully help your business in some small way. For this magazine to be fully sustainable and to achieve our goal and vision, it truly will need to be a collaborative effort. Please feel free to submit any items or stories you think the general industry may have interest in.

Editor / Sales: Mike Orloff morloff@golfindustrycentral.com.au +61 415 682 259 Contributors: David Newbery Senior Writer Bruce Young Freelance Journalist Anthony Powter Photojournalist Dave Adelberg Motivational Salesman Design & Layout: www.al2webdevelopment.com Publisher: Morlo Pty Ltd ACN 123 872 784 ABN 1812 3872 784

Follow us on these networking sites link to these sites via www.golfindustrycentral.com.au longstanding neighbouring clubs joining in the Hutt Valley – Hutt Golf Club and Boulcott Golf Club. All mention of this amalgamation occurring looks to be very positive outcome. A special thank you to everyone there that provided such a warm and engaging conference during my visit, I thoroughly recommend that the Australian–based managers make the short journey over the Tasman

to Christchurch in 2012 to interact with our kindred managers and help strengthen our industry in this region. My personal best wishes to everyone in Christchurch after the devastating earthquake. Having grown up in California, I’ve been through a few my self.

Pages 04 - 07 Industry News Pages 08 - 09

Graham Marsh Pages 10 - 12

Sign Of The Times Page 13 Dean Murphy Pages 14 - 17 Behind The Scenes Of A Major Page 18 Selling Joy Page 19 Environmental

PO BOX 773, Main Beach, QLD, Australia, 4230 Contents may not be reproduced without written permission. Views expressed in editorial contributions do not necessarily reflect the opinions of this newspaper and its management.

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Page 21 - 23 News


4 | indUstrY neWs Golfplan breaks Ground on Saigon Resort 18 the course architects at Golfplan have stepped up construction of 18 resort holes in the vietnamese business capital of Ho Chi minh City. Jeong san vina Golf Club takes up unique residence on an island in the saigon river, directly between the city’s expatriate district and its new international airport. the course at Jeong san vina GC will stretch out along a man-made waterfront that Golfplan will outfit with a 50-meter natural buffer and overarching tropical garden landscape. the golf will serve as anchor to a high-rise condominium and hotel development overlooking course, river and city. “the plan is for Jeong san vina to be very high-end but still very accessible resort facility, which is just what the golf culture in vietnam needs,” said Golfplan partner david dale, who expects the course to open for play in late 2011.“When the hotel component is finished, it will function as an urban golf resort, and there’s nothing like that in Ho Chi minh City today.” dale and his colleagues at Golfplan have designed some 150 golf courses in more than 50 different countries, and the firm has developed a reputation for tackling some of the most complicated engineering projects in golf. Jeong san vina is Golfplan’s second project for this particular client; the other - Jeong san Country Club in Kim Hae City, south Korea - sits comfortably in a stunning, mountainous environment. You’d never know that millions of cubic meters of earth were cut from one part of the site and used to fill another, to create the award-winning 18-hole playing surface. Jeong san vina will play 6,595 meters from the championship tees and feature a diverse mixture of bunkering, from enormous, sandy waste areas that tie into greenside hazards, to the free-standing bunkers that dictate strategy in the fairways and off the tee.

Outdoor Sports Publishing adds Aussie PGA Magazine to portfolio Queensland-based publisher Outdoor sports Publishing – owner of the market-leading inside Golf newspaper-- has signed an agreement with the PGA of Australia to manage and publish the Association’s bi-monthly trade publication, the PGA magazine. the agreement will see Outdoor sports Publishing manage all content, advertising, printing and distribution of the publication, which is distributed to PGA members, golf club managers, directors, professionals and constituents within the golf industry. through Outdoor sports Publishing’s deep expertise in custom/niche publishing, the agreement will allow the PGA of Australia to take advantage of increased efficiencies and reduced costs for the publication, while it will also give Outdoor sports Publishing the ability to expand their growing presence in the highly-specialised trade segment of the golf industry.“We are extremely excited to be working with the PGA on this publication,” said sam Arthur, owner of Outdoor sports Publishing.“We believe that our deep knowledge of golf, our proficiency in print publishing, and our market-leading expertise in digital and online technology will combine to bring great value to the PGA, their members/readers and the magazine’s advertisers.” the content for the magazine will continue to be managed by current editor – and former tOUr player -- rob Willis. Contributions by PGA members and industry professionals will continue to be welcome, while the magazine will also benefit from the extensive editorial and design resources of the inside Golf team.

Bordering and intervening on those fairways (as you might expect from a course reclaimed from a river bed) are a bewildering array of water hazards. six holes at Jeong san vina skirt or require the crossing of freshwater lakes, while seven more incorporate wetlands features. the par-4 ninth and the par-5 18th wrap their way around the same lake and terminate at the same, shared green, which will ultimately spread out before a lavish, contemporary clubhouse.

Grant to promote Vietnam golf caps banner year the Asian Golf industry Foundation (AGiF) has awarded the montgomerie Links vietnam a Usd $10,000 grant to promote participation in the game across all socioeconomic strata in the Central Coast region.“it’s a most welcome and significant exclamation point to our first anniversary,” said general Jon tomlinson, referring to the opening of all 18 holes in August 2009, which led to montgomerie Links vietnam being named the country’s best new

golf course.“most important, it’s an affirmation of our passion for, and approach to, bringing golf to the area.” the AGiF Grow-the-Game / Let’s Go Golf initiative begins immediately and will run through 31 January 2011. And while the program will encourage every age and level of player – including corporate outreach events, school visits, and other off-course activities – the emphasis is on attracting novice junior players, with the goal introducing

the game to 2,000 children and 1,000 adults. montgomerie Links won the grant after all golf courses and driving ranges in vietnam were invited by the Asian Golf industry Foundation to submit bids. their successful bid presumably was in part attributable to an earlier iteration of Let’s Go Golf, co-sponsored by Pepsi and first held in the summer of 2009. it attracted 125 children – twice the anticipated number.

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Vietnam Golf Coast sets spotlight on ‘best courses in the country’ the maturation of golf in vietnam takes another step forward today with formation of the vietnam Golf Coast, a new partnership of golf and beach resorts in the Central Coast city of danang. the consortium’s web hub, www. vietnamgolfcoast.com, also has gone live this month. vietnam’s standing as an up-an-coming golf destination is no secret, but establishment of the vietnam Golf Coast coordinates for tourists the country’s top new courses with its finest hotels and beaches, all in one place. that place is a comely stretch of sand in danang, 20 minutes from an international airport that sits within 2-hour flights of both singapore and Hong Kong. indeed, the first of 30 regularly scheduled charter flights to danang out of Hong Kong on vietnam Airlines will commence sept. 17, and will fly every tuesday and Friday

thereafter. this confluence of new international routes obviously makes access to danang far more convenient. With all this in place, we see the Central Coast as the first vietnamese destination fully equipped to compete with the best of Asia’s beach destinations.” the founding members of the vietnam Golf Coast are: • montgomerie Links vietnam: designed by sitting european ryder Cup Captain Colin montgomerie and opened in August 2009, monty Links was recently ranked 7th on the list of top courses in all of southeast Asia. • danang Golf Club: Crafted by legend Greg norman and opened to wide acclaim in may 2010, the dunes Course at danang GC is “as close as you’ll come (in Asia) to the UK’s

great links courses,” according to Golf digest singapore. • the nam Hai: An ultra-luxurious, all-villa property, the nam Hai is the most highly acclaimed resort in the country. it was named to travel+Leisure magazine’s “it List” when it opened in 2007, and won Best resort in t+L’s design competition the following year. • Life resort danang: the region’s newest 5-star hotel (it opened in march 2010), Life resort danang is set on five hectares fronting beautiful Bac my An beach. its nearby sister property in Hoi An is on Condé nast traveler’s Gold List and won a reader’s Choice Award. • Golfasian vietnam: the leading golf tour operator in southeast Asia, Golfasian vietnam has been named Official tour Operator of the vietnam Golf Coast.

Lost Farm course to open soon with Toro fleet

Lost Farm, a new 18-hole championship golf course at Bridport, on tasmania’s northeast coast, will open for play next month. And one of the proudest onlookers at the official opening will be toro irrigation sales representative for victoria and tasmania Paul Woloszyn, who has been involved in the development from day one. Lost Farm is the second course to be built at Barnbougle dunes, Australia’s third-ranked course. “it’s a big thing to say, but i believe this new course offers an even better piece of land and playing challenge than Barnbougle dunes,” Paul said. toro’s main commercial dealer in tasmania, neville Coulson, from Pellows saws and mowers at Launceston, has been heavily involved in the project, supplying a fleet of new machinery. this included toro’s reelmaster 5610, Greenmaster 3150-Q, Workman mdXs and sandpro. Phil Hill, superintendent at Barnbougle dunes and Lost Farm, said toro had been more than obliging with its service.“We now have a fleet of toro machines ready to go,” Phil said.“it’s almost like the starting grid of a Formula 1 race.”

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Troon Golf on the move By david newbery

it is 10.30 am on a cool day at the Limestore Building at newstead in Brisbane – the new headquarters for golf course management company troon Golf (Australia). i’m greeted warmly by vanessa Andrew who offers me coffee and ushers me into the boardroom. i’m here to interview the company’s senior vice president and managing director ryan Walls about troon Golf’s growth and its expansion into Asia. But before Walls emerges from his office, i’m reacquainted with nick stewart, director of sales and marketing. stewart, who has been with troon Golf for eight years, tells me troon Golf’s prospects for growth are strong – both in the Australia Pacific region and Asia. He says over the past 12 months the company has grown its portfolio and set a number of initiatives in place. These include: • relocating to new office space; • expanding its portfolio; • extending existing Australian contracts;

the malaysia international Golf Fair (miGF) 2010 is organised by malaysian Golf Association (mGA) from October 1 to 3 at Putra World trade Centre, Kuala Lumpur. it is the governing body’s first and the biggest golf exhibition and conference in malaysia since its inception in 1929. the Honourable Prime minister of malaysia, YAB dato’ seri mohd najib tun razak is the patron of this inaugural event, which is supported by tourism malaysia, AseAn Golf Federation, and the Golf Club managers’ Association of malaysia. the theme for this year’s event,

• employing more highly-qualified staff; • Opening a regional satellite office in seoul, Korea and will soon open an office in shanghai, in addition to Hong Kong; • Launching the Privé residences by troon brand; • signing its first project under this brand in Pine tree Luxury Condo and spa, seoul; • Adding the m’s Club, which will open later this year; • Opening the troon Golf Academy at the Banyan tree Club & spa, seoul; and • Opening 27 holes at Lion Lake in China, which was recently named Best new Course in China. stewart says troon Golf’s brand has grown in a number of areas, which has allowed the company to employ more people. They include: • david townend, as director Business development (an Aussie and Asian veteran); • Harry Kim as Korea Business manager; • vanessa Andrew as national marketing manager; • david Hogben as director of Operations; • Kathy Karibalis as Administration manager. “troon Golf already employs a number of Australians in key position in America, Abu dhabi, China and London,” stewart said. moments later, Walls is there heaping praise on his formidable

‘Where Golf takes Flight’ boosts malaysia’s efforts to establish itself as the regional hub for golf in Asia Pacific. miGF seeks to bring professionals from different golfing arms and golfers (professional to occasional) under one roof to engage on issues pertinent to the industry and golfing community. miGF’s goal is to inject greater dynamism by facilitating growth, community and collaboration among the golfing community. About mGA.malaysian Golf Association, founded in 1929, the sole governing body, is entrusted to promote golf while

team. As i listen to Walls speak, i can’t help but think this is one company on the move. ten years have now passed since troon Golf arrived in Australia and they have survived where others have not. that tells me they must being doing something right.“One of the keys to our success is the fact that we are very selective when deciding which golfing facility to associate with the troon Golf name,” Walls said. “We only agree to enter into agreements on projects that have the same dedication to quality and service as troon Golf. “We are doing well and are very excited about the future.” Walls’ plan to grow the portfolio has started in earnest with the recent inclusion of riverside Oaks (nsW), the Cut (WA) and the Greg norman-designed dunes Port Hughes in south Australia. Of course, in Queensland they manage Brookwater, Links Hope island and Pacific Harbour – all rated among the top facilities in the country. the addition of riverside Oaks complements the other nsW facilities – Kooindah Waters, Pacific dunes and twin Creeks. And settlers run in victoria rounds out the portfolio – for now. “Priority one is to look after our existing clients and ensure our owners are realising our value, and secondly is to grow the business,” Walls said. “And now that we have a bigger team and have expanded our resources, we’d like to get two or three more facilities in Australia and possibly new Zealand.”

preserving its integrity, traditions and rules of the game, as prescribed by the royal & Ancient Golf Club of st Andrews (r&A). A team of dedicated volunteers run the non-government organisation, with assistance and guidance by a management team headed by dato robin H.L. Loh as President. mGA actively promotes grassroot programmes, trains players for international events and process handicaps through its national handicap system. its portfolio includes the malaysian Open, national and state amateur opens.

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2010 NZ Golf Manager’s Conference “The ‘Professional’ Manager” the 2010 nZ Golf manager’s bi- annual conference, held 29-31 August, has now come to an end. there were 91 managers along with another 30 attendees for the 2.5 day conference held in beautiful Wellington. Unfortunately it rained for the entire time the conference was on, but that is a normal daily occurrence in this part of the world. the sunday golf outing at royal Wellington exposed the players to a great club experience at the 115 year old facility that was full of charm and history. david Fordham was my playing partner and the designated mC for the festivities to come. the main theme was constructed to help managers develop more professionalism in their responsibilities. this was covered very well by nZ rugby Union High Performance

referee manager Lyndon Bray. the conference programme was dominated by subjects to help improve the knowledge and management skills of all attending. speakers came from new Zealand, Australia and as far away as Florida, UsA. master Club Advisors (UsA) manager norm spitzig presented on “How to make a good club a great club.” the rest of the conference programme was very well-balanced with speakers covering a range of topical subjects, such a volunteerism, the Carbon debate, managers making a difference, marketing with little or no budget (from Golf industry Central’s own mike Orloff) and Capital replacement and planning. this last one seems to have the most impact with many managers relating

to their own experience. the picture painted was not a very good one for many clubs in the country. A dinner was held on monday night to over 140 attendees all there to socialise with fellow industry people and to hear Kiwi sports Journalist/legend Keith Quinn speak. the history and banter between Fordham and Quinn was amazing to experience. the conference then wrapped up with an unveiling of the association’s new website www.golfmanagers.co.nz. the next conference will be held in Christchurch in 2010, venue and dates to be decided. We hope to see you all there in two year’s time. the trade show was a complete sell-out- so book early for the next one!

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Marsh Mellows

8 | GrAHAm mArsH

He may be semi-retired but Graham Marsh is not about to while away the time in a rocking chair, writes David Newbery Graham marsh has been heavily involved in the golf industry for more than four decades, mostly as a touring professional, followed by successful career as a golf course designer. But at 66, the man who started life as a mathematics teacher has started to slow down – just a little. marsh, affectionately known as ‘swampy’, may be semi-retired from tournament golf, but he won’t be taking a back-seat approach to his golf course design business. “i took retirement from the Champions tour in the Us, which means i’m only eligible to play 11 tournaments a year,” said marsh, who has been on the tour for 17 years. He had plenty of success on the regular tours (Us, europe, Japan and Asia) winning more than 60 tournaments. “i still find it enjoyable to play and i still find it enjoyable to travel in the Us and visit many of the golf courses. “i’m not disappointed at all, but there is a time to say goodbye to these things and that time is virtually now.” What has disappointed marsh is the closure of Palm meadows – a golf course he designed in the 1980s. “it saddens me because i think Palm meadows structurally is a very good golf course,” he said. “it certainly was built extremely well and engineered extremely well. “remember, a lot of this goes back to management and marketing of the golf club. “What could have been done to save it? i don’t know the answer to that. “Could it have been converted to a private members’ golf club with the right kind of packages? “But maybe Palm meadows was never going to be saved.” despite the closure of Palm meadows and a number of other golf facilities, marsh believes the Australian golf market is in a sound position. “the reason for that is golf courses in Australia are built for the right reason and that is to play golf,” he said. “in the Us in recent years, certainly in Japan and

other countries in south-east Asia some have tried to profit from golf and use golf as only a means to an end to enhance their residential development. “Generally speaking developers in Australia have been extremely savvy in determining whether or not having a golf course in their development.” marsh says Australian developers try and ensure a golf course can substantiate itself and run as an entity of its own after the residential sales have been completed. “they don’t spend excessive amounts on golf courses in Australia even though they are trying to attract residents. “it’s a totally different model to the one seen in the Us in recent years where the developer has gone to the market place with high prices and a costly design to try and market that to second home buyers in places like scottsdale, Florida and the Caribbean. “in tough economic times people are not spending as much time in a second home or perhaps even thinking of getting a second home. “so, if the residential estate hasn’t been sold out then of course you have this massive golf course that is expensive to run and a clubhouse that is expensive to operate. “it’s little wonder the golf course suddenly finds itself in trouble. “the developers in Australia have been very savvy in the way they have approached golf when it’s been integrated into a residential resort. “As a result we haven’t had anything like the number of closures. “the other aspect is that some of the golf courses that were built in the late 1970s and early 1980s were built with foreign money and Palm meadows would be a typical example of that. “there was probably too much money spent on developing those golf courses. “And people are finding today that the value is not there because the consumer doesn’t want to spend that amount of money in a tough economy just for a round of golf. “And the club is not being managed in the proper way. “there are options, but the problem occurs when money has been excessively spent on

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GrAHAm mArsH

evelopments. those options are never going to be available if ou use the original cost as the basis to doing the usiness. it cannot operate on that basis. Palm meadows was done by an overseas eveloper in the halcyon days of money being xcessively wasted not only on golf courses but on many others things including buildings.” marsh’s retirement from tournament golf is a boon or the golf industry as it will allow him to dedicate more time to his design business. have always wanted to put back into the game,” e said. All my life i have been interested in the game and romoting the game. i’m committed to that.” marsh, who has designed some of Australia’s topanked golf courses in and around major cities, ees opportunities to promote the sport in some emote regions of the country. e says he gets satisfaction from building quality olf courses in places like Kalgoorlie in West ustralian, Katherine in the northern territory nd Bingara Gorge at the foothills of the south ighlands in nsW. some of these projects can turn out to be bsolutely fabulous,” he said. n Kalgoorlie, marsh is putting the finishing ouches to Australia’s first genuine championship esert golf course. marsh, who was born at Kalgoorlie, says it will rival he true desert courses in Arizona. At the Kalgoorlie Golf Club we have isolated tees where you have to carry over the red dirt on the airways,” he said. While the fairways are generous, once you et outside of those you are on the red dirt or ushland – same as Arizona. believe it will rate favourably with other top esert courses in the Us as a championship test f golf.” urrently nine holes are in play. t Bingara Gorge, work has started on the golf ourse. believe the golf course will be a different style of ourse we haven’t seen in the sydney area,” marsh aid. t’s very much a rustic-style golf course, which can

be described as minimalistic in design. “We have reduced earth works to an absolute minimum. it’s very much a bushland setting along a beautiful gorge. “While there are constraints on that gorge, we have been able to incorporate it in the design on a number of places and stay within the environmental constraints. “And the residential is not overpowering on the golf course, which is always a good thing in today’s market. “the gorge and the lake form a beautiful buffer on one side of the hole so you’ll only ever be faced with residential on one side of the golf hole, which is always a plus when talking residential development. “We are in final design phases now and i would expect the opening would be 2012.” recently golf officials at Katherine in the northern territory approached marsh about the prospects of building a quality golf course in the area. marsh didn’t have to think twice about going off the beaten track to build a golf course for locals and tourists to enjoy. He said while the golf course would not be built on a massive budget. still, the golf course will be top notch and fun to play. “there are many of these golf courses around the country that people will visit these areas as tourism continues to grow. “Golfers can go and play these fun golf courses while they are on holiday. “We understand what they are trying to achieve and i just feel it’s going to be tremendous to bring a high level of golf course to that particular region and give people fun things to do when they come to town.” FOOtnOte: Graham marsh Golf design has two projects underway in China. One is a total remodel of the Beijing Country Club – a 54-hole complex. the other is on the island of Hainan, about an hour south of Hong Kong. the course will be completely grassed by the end of september and will open mid-2011

GRAHAM MARSH PROFILE Born: 14th January 1944 (Kalgoorlie, WA) Height: 1.80m (5’11”) College: University of WA and Claremont teachers College turned pro: 1969 Pro wins: 68 Us PGA tours wins: One european tour wins: 10 Other european wins: 4 Australasian wins: 14 Japan tour wins: 20 Other wins in Japan: 5 Asian wins: 5 Champions tour wins: 6

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10 | siGn OF tHe times

richard Chamberlain, david Burrup, Graham Papworth

Sign of the times or business as usual? By david newbery the recent closure of Palm meadows Golf Course on the Gold Coast sent a shiver through Australia’s golfing community, but it was a relatively minor tremor on golf’s richter scale. At least, that’s how Australian golf course architects and designers Graham Papworth, david Burrup and richard Chamberlain see it despite the closure of other courses including Queensland’s Kooralbyn resort, sorrento downs (victoria) and samford valley Golf Club in Brisbane. it’s been a challenging couple of years for many resorts and golf clubs as witnessed by the rise in the number of “FOr sALe” signs that have popped up around the country. Both st Andrews Beach in victoria and Kennedy Bay in West Australia were closed before being reopened by new owners and members saved the Cut (WA) from uncertainty when they purchased the club. And despite a number of new projects being put on hold, Papworth, Burrup and Chamberlain believe there won’t be a Palm meadows aftershock and that golf’s sky isn’t about to fall in. instead, they say, it’s business as usual. Golf industry Central caught up with the trio at a recent Golf managers’ Australia (Queensland) meeting and posed the following questions.

Golf Industry Central: How is the golf industry travelling and how has the global financial crisis affected your business? Graham Papworth: it’s hard to assess. it’s been pretty flat for the whole of the financial crisis – about 18 months or so – but since the start of the financial year i have had more interest. it’s looking a bit more positive from my point of view, but i am not representative of some of the larger guys (golf architects) who work internationally more often. David Burrup: Personally i am going okay in redesign and reconstruction. there’s still interest there but it’s not as great as a couple of years ago. Clubs are definitely looking at their expenditure and money is not as freely available. i have had some ongoing clients over the years that are loyal to me and they are keeping me active. Generally the enquiries are less and people are not pushing the button on the bigger jobs as they might. Richard Chamberlain: it’s been quiet, which isn’t a surprise. i am getting a pretty good feeling at the moment that there’s a little bit of

life coming back into it. since i went solo about a year ago, i have got the Wembley course in Perth where i have done a few bits and pieces. i did some follow up work and went to some trade shows, but it hasn’t kicked on like i thought. they (West Australia) are doing it tough and just haven’t got the money to fork out for architects. GIC: Did the closure of Palm Meadows come as a shock and what could have been done to avoid it? GP: i think that happened because they probably didn’t do a feasibility study in the first place. i was involved there when it was being built and the Japanese didn’t really care how much they spent and that’s being reflected now that it doesn’t support itself. so, when it gets to that point someone decides it’s better off closing it rather than continuing to lose money. if it had been properly thought out and designed to a budget they’d have enough clientele to make them viable and they���d have a far better chance of survival even though it is hard to turn a profit on any golf course, really.

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12 | sign of the times meant to be fun because the surest way to go broke is to make it too difficult that people don’t show up. DB: A lot of those courses need to be revitalised to keep players and to attract news players and new members. You don’t want to make it a heartache for members and overly difficult, but again it depends on the client I am working for and the brief I get. You have got to have that degree of difficult to keep better players interested, but for the older and lesstalented golfer their handicap goes out and they can still be competitive. RC: Sometimes clubs can get hung up on the once a year pro-am and worry about the pros coming and ripping their course apart by shooting 60. I think things are slanted in making golf courses too difficult and by that I mean too many bunkers. All some courses need is to make their greens a lot more slippery and that’s the best defence. DB: Palm Meadows closing has been great for Lakelands because they have been run off their feet with golfers. It’s not good to lose a Gold Coast golf course, but I’m sure the Palm Meadows owner doesn’t want to run a business where he is not making enough money out of it. It’s not like they have gone bad – there’s more to it than that.

for it at the moment from the general playing public. There’s a lot of merit in speeding up play and I’d have no problem designing shorter courses. I have done a couple, but there’s a perception that if it’s not 18 holes then it’s not really playing golf. You can play nine holes in a couple of hours and enjoy yourself. It doesn’t have to be an all day event.

RC: I was surprised Palm Meadows closed, but if a course is losing money and they are trying to charge $100 or $120 for a game doesn’t it makes sense to drop the prices to $50 or $60 and fill the place up. If Palm Meadows did a promotion offering $50 or $60 rounds, the place would be chokers.

DB: What I am looking at the moment are a couple of nine-hole courses that are more fun-type courses. We will see different golf courses built to cater for the fun-loving golfer that is more the social golfer, but traditional golfers will still want to play traditional golf courses. People who can’t afford the time will move to a different style of golf, which means golf clubs will have fewer members and will have to go a different way. But we should not lose our philosophy in golf course design. We must continue to provide options for the good golfer and the beginner.

GIC: Are there too many resort-style golf courses, particularly on the Gold Coast? GP: There are probably more courses than we need, but I am hopeful that they survive because it’s not a good look with courses like Palm Meadows closing. It’s not good for the industry. DB: I don’t think there are, but in these times people have different priorities. Maybe there are too many courses for the number of people that want to play golf. I understand some clubs are reporting a downturn of 15 or 16 per cent. RC: I don’t know. I think most of the golf courses are pretty busy. I have done some research around Colonial and Robina and found that it’s pretty tough to get a game. GIC: Slow play and time are the bane of golfers, do you think shorter golf courses and playing nine- or 12-hole events may be the solution? GP: I don’t think there is a general consensus

RC: I think a lot of courses lose that fun factor. There are a lot of architects that are using the word fun a lot and I think they are the guys that will get more work over the next five years or so. I think building tough courses time after time is getting a little bit sad, but everything has got its place in the market. Everyone wants a challenge – the good player wants a challenge and the beginner wants a different challenge. GIC: What is your view when it comes to member clubs turning their courses into tough, championship layouts? GP: There is a faction that wants to increase the level of difficultly for the good player, but they still want to maintain some sense of enjoyment for the average player. I think they realise that’s where their bread and butter comes from. I try and promote that golf’s

GIC: While on the subject of bunkers, US PGA Championship hosts Whistling Straits has more than 1000 bunkers. What are your thoughts on that strategy and is there an ideal number of bunkers for a golf course? GP: I am sure if someone other than Pete Dye had designed that course it would be vastly different. I think when you have designed 250 courses or more you get a bit bored and go overboard. The course would be more penal if it was rough anyway. So, what’s exactly the point of having it there – especially if it’s man-made. You can’t image what the Whistling Straits maintenance costs would be. There are no real rules to the ideal number of bunkers, but to me a logical number is three a hole on average and then you might have some holes that have one and others that have a few more. That, to me, is a sustainable number and still enough to make it quite interesting because let’s face it, bunkers are the strategic weapon that you have got as far as hazards go. DB: If you could do it, you’d do it. It’s a public golf course and people would pay a lot of money to play it. I’d love to do a golf course like that, but it’s unrealistic because no golf club would want me to do it. They couldn’t afford to maintain it. RC: I just don’t get it. I just can’t see the point of that many bunkers because too many bunkers mean increased maintenance costs. One bunker on the fairway and one bunker near the green is 36 bunkers so how it blows out to 70, 80 and 90 bunkers is just overkill in my opinion. Instead of guarding the side of a green with two or three bunkers, I am trying to do the same thing with deep little grassy humps and bumps. They are a hell of a lot easier to maintain and gives the player more shot options.

www.golfindustrycentral.com.au


deAn mUrPHY

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Golf can do better: NZ chief By david newbery

Golf, says dean murphy, is in good shape. new Zealand Golf’s new chief executive officer murphy is still fired up after watching German martin Kaymer win the Us PGA Championship at Whistling straits when he takes my telephone call. “We have just seen a fantastic advertisement for the game with a great finish to a major tournament,” he said. “i think the health of the golf industry has been challenged by the financial times, but i think in general participation is very solid in new Zealand. “i think club membership in new Zealand is hanging in there and there are some signs of recovery around the financial industry that’s leading to signs of growth in the golf industry. “so, i think we are in good shape, but i think we can be doing far better and we will look to do far better.” murphy, who was new Zealand Golf’s commercial manager for three years before officially taking the top job in June, has an innovative approach to the game. He is also extremely passionate about the industry and his enthusiasm is infectious. Prior to joining the nZ Golf, murphy worked in marketing and management in small business and the travel industry. murphy says getting more people to play more golf is just one of the challenges facing the new Zealand Golf’s governing body. “the bigger challenge is converting those participants into being active club members and holding long-term

memberships of those clubs,” said murphy, who is a member at titirangi Golf Club and plays off 9.5. “What new Zealand Golf needs is a healthy, vibrant golf club network. “We’d like healthy golf clubs throughout the country to contribute to the thriving game that produces more champions and has more club members. murphy points to a new Zealand government survey that reported a growth in participation of around two per cent between 2003 and 2008. Unfortunately, the growth was in social play – not club membership. “A decrease in membership over the same period shows that more people are actually participating in the sport but not necessarily joining golf clubs,” murphy said. He says one area of concern is the public’s perception that golf is an expensive game. “Golf has a lot of perceptions out there and one is that it’s very expensive to play. that’s one bad perception we need to get rid of. “it’s also considered a very time consuming sport so we need to present different ways to play the game – maybe six holes and nine-hole events. “But we have a lot of barriers in those spaces. “i guess the main thing we are looking to do is to create an environment that doesn’t put up too many barriers for people to enter the game of golf and actually creates a welcoming environment for people to play the

game.” so, does golf need to reinvent itself? “As an industry, we need to look at our product offering and ensure what we are offering as our sport is relevant to the modern day sporting environment. “that means looking at the way our memberships are structured, the way our clubs are structured and the way we present and profile the game of golf needs to evolve to be far more relevant to those consumers. “Our vision for golf is to have golf continue as new Zealand’s number one participation sport and to do that we have to attract more participants in the sport. “We’d like more females playing the game and we’d like more young people playing the game. “We’d like to get more of those demographics playing the game, but getting more participants and more club members is a real challenge for us.” murphy has already used his high-level marketing skills to attract more juniors to the game of golf. Last year he helped launch the country’s Junior tiger program, which has been a roaring success with more than 5000 kids introduced to the game. “Our Junior tiger program was very successful and we’ll look to expand that this year and do more things with more clubs,” he said. “We are looking for a bigger and brighter 2010-2011 summer and we are very excited.”

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14 | BEHIND THE SCENES OF A MAJOR

“Inside the ropes” at USPGA There are some championships when you wake-up in the morning and pinch yourself to check that you’re actually going to work in what is arguably one of the best jobs in the world - a sports photojournalist. There are other mornings where you simply cannot wait for the event to finish so you can get home, don your favourite pair of pants and have a quite few bevies on the balcony away from everything. Irrespective of your mood swings, there’s always an element of “hype” and anticipation about covering the US PGA Championship. For starters we’re all treated like kings and well looked after. From the moment you arrive at the media hotel for registration on the Tuesday and until when you leave on the following Monday, there’s constant pampering and the endless number of volunteers

to ensure your stay is the best it can be. There’s the accreditation bag you receive upon arrival and aside from the golfing industry goodies, a shirt, pad, pens and the odd trinket, there is one particular goodie that everyone wants and it’s a possession that’s highly sort after by all media professionals. It’s known as the “Inside the Ropes” arm band and this modest piece of polyester can make or break your championship. This year mine again reared its beautiful head upon opening my bag and a sigh of relief immediately comes upon you like you’ve won the lottery actually that’s exactly how it feels. Vision this, trying to get to a particular point on a course in the quickest possible time to catch a player, who is climbing the leader board faster than a frisky monkey after its mate and having over 10,000 golfing mad American fans

between you and your prey. Outside the ropes you have no chance, inside the ropes you can miss the crowds and be there to catch your prized golfer in action as they close out their round. This is exactly what we had to do this year at Whistling Straits when I went in search of the Elk as he stormed home in an attempt to claim his second PGA Championship title and in the process become the second oldest Major winner ever. The PGA of America distributes these “bands of importance” out in military like precision, although the scientific formulae for their allocation remains one of those “top-secret” matters within the inner sanctum of the elite personnel of the Match Committee of the PGA of America. To actually be allocated one is a feat in itself. To get it year after year,

you must be doing something right. I’ve never asked how it works and I don’t want to for fear of the answer and the probable inquiry as to how I’ve managed to secure one of these babies for the last seven years running. It’s better not to raise your head above the trench line, rather you should just continue on working and as my father says in his words of wisdom,“Son, keep your head down and bum up!” Years of investment, true Aussie charm and ensuring that you remain professional at all time both on and off the course, have done me no harm during this time. That and ensuring that the shutter on my camera remained in neutral until after the player had hit his shot, especially around Tiger Woods’ caddie, Steve Williams, a notorious photographer hater. Guys have been escorted off the

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BEHIND THE SCENES OF A MAJOR

course by security and never seen again for the dreaded “premature” shutter release episode. For my first three PGA Championships, I was left wondering if I would ever be elevated to this upper level and parade around the course like a prized peacock proudly wearing my armband and enjoying the best view in the house where you rub shoulders with golf’s elite, players included. I, like everyone, had to first do my time to be worthy of the honour of being “inside the ropes”. I battled the masses, argued with the marshals about whether my little toe was inside the ropes and tried my best to get a glimpse of Tiger or Phil in an attempt to send a photo to my agency. The amount of grovelling I did with spectators to get closer to the ropes was embarrassing. I must have passed over hundreds of “free” photos over the years in exchange for getting closer to the action. Since then I’ve become more

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sympathetic to the unfortunate sods that miss out on the arm band. I’ll even flick the odd photo to one if its that important for them. The exchange is usually an informality over a beer in the media tent afterwards and the hope that one day they also might return a favour. With my time done and the hard yards behind me, I hopefully can look forward in years to come to arriving at the PGA Championship and opening my bag of goodies each year to again see my arm band sitting proudly in the envelope. Like kids opening presents at Christmas time, seeing the faces of grown professional journalist upon finding this treasure in their credentials bag each year - it’s simply priceless. About the Author: Anthony Powter Anthony brings a vast array of experience having covered the world’s biggest golf Tours. An experienced photojournalist, his aim is to bring golf to life with articles of interest coupled with stunning photography.

news, job and operational advice. Revenue Generation Best Practices Manual - $49.00 Golf operations Manual - $69.00 Facility operations manual - $99.00 Golf Course Database - $99.00 Resume and Cover Letter critique service - $40.00 Visit http://www.golfindustrycentral.com.au/sale-item for further detail.

www.completemembershipdirector.com Click on web link to purchase book or go to Golf Industry Central website for further information.

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16 | BeHind tHe sCenes OF A mAJOr Bruce Young

U.S Open Professional golf is not just a game but an industry. there is evidence of such everywhere and during my visit to the Us Open at Pebble Beach this year it became more and more obvious that even the great time honoured events are now embracing the need to fall into line with the growing commercialisation of the game. during tournament week a total of 259,453 people attended the Championship on the monterey Peninsula just over two hours south of san Francisco. even on monday of tournament week 17,374 golf fans attended the first official practice round to watch the likes of tiger Woods play a practice round with Arjun Atwal and dustin Johnson. if only we realised what an impact Johnson and Woods would have on the tournament later in the week we might have spent more time walking with them.

Bruce Young is a freelance golf journalist based on Queensland’s Gold Coast from where he contributes to a range of golf related media outlets. much of Bruce’s work is for the leading Australian golfing website www.iseekgolf.com but he also writes for several players’ websites, including those of Peter Lonard, nathan Green and Brendan Jones, and is a regular contributor to Golf magazine, (Aust) new Zealand Golf magazine, Australian Women’s Golf , inside Golf, sky sport magazine (nZ) and Golf Par Weekly (Japan). Bruce provides golfing analysis on the radio tAB network’s sports Breakfast show, 4BC’s sports today in Brisbane, radio sport in new Zealand and sport 927 in melbourne. Having previously provided televised golf commentary for european tour Productions, Channel 10, Fox sports, and television new Zealand and tv3 in new Zealand, Bruce will this year commentate on the PGA tour of Australia’s coverage of regional events in Australia. Bruce’s career in golf began as a caddy on the european, Australasian, Japanese and Us Golf tours during which time he caddied for the winners of seventeen 72 hole events. One of Bruce’s employers during his caddying career was Australian golfer Graham marsh who later engaged Bruce to market his successful golf course design company throughout Asia and the Pacific rim. After ten years with Graham marsh Golf design, Bruce left in 1999 to establish a career in the golfing media. visit www.bruceyoungmedia.com to contact Bruce.

the crowds increased every day until on thursday 43,000 attended, peaking at 54,000 for saturday’s third round and 48,000 on sunday. the restricted access to Pebble Beach would mean that nearly every one of those who attended were transported in by coach from various parking facilities in the area some as far away as 20 kilometres. it was an exercise in logistics and people movement that even those organising the current Us withdrawal from iraq would have been proud of but the massive attendance did not stop with just the public attendees. the worldwide media contingent numbered 950 or at least that was the number of credentials handed out during the week although the television crews of nBC and esPn added another 1500 (yes you heard

right) to those covering the event in some way shape or form. they all had to be fed (and impressive meals i might add) and watered. Breakfasts, lunches and occasionally evening snack boxes were provided throughout the week. media Parking areas were provided within reasonable bussing proximity to either the television compounds or the media centre. the media Centre alone seated 400 journalists and given the number of photographers covering the event, they had their own specially constructed marquee alongside the main media centre facility. 7000 volunteers from across the UsA signed on to assist in all areas of tournament. All were dressed in uniforms but if you thought that would be a massive cost to the United states Golf Association then think again. each volunteer was required to part with Us$165 dollars for the pleasure of working for most of the week. there is never a shortage of volunteers however with many making a week at the Us Open an annual pilgrimage. their stories of mixing with the elite of the game no doubt embellished by the time they returned to their own golf clubs in all corners of the UsA and elsewhere. What about the merchandising? i have no figures on the amount of shirts, caps, sweaters, jackets, golfing memorabilia and the like sold each and every day but there was seldom a person you would see on the golf course who was not carrying a bag marked with the insignia of the Us Open. the large merchandising marquee was constantly full

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BeHind tHe sCenes OF A mAJOr

Clive Endive Ogive IV belongs to at least eighteen very exclusive private clubs—certainly all the ones that matter. The fact that he has a Roman numeral four after his name and is exclusive heir to a trust fund whose annual interest is sufficient to pay all his annual club dues in perpetuity—and also somehow manages to write all this money off on his taxes as “legitimate business deductions”—is more than enough to qualify him to author multiple groundbreaking and awe-inspiring books about the wonderful world of private clubs. For more information—and to order additional copies for your friends, enemies, fellow club members and fellow club employees—please visit Clive’s website at www.CliveEndiveOgiveIV.com. You may also to send your thoughts directly to Clive at CliveEndiveOgiveIV@hotmail.com.

MURDER AND MAYHEM AT OLD BANBURY

Private clubs are inextricably woven into the very fabric of America’s history, traditions and culture—and for that matter, those histories, traditions and cultures of ALL free societies around the world—and members, employees and guests alike (well, maybe not guests) will enjoy the author’s penetrating insights, off-beat humor, blatant irreverence and sarcastic wit. EVERYONE with a sense of humor (club member or not) will laugh his socks off at this latest Clive tale.

Clive Endive Ogive IV

Murder and Mayhem at Old Bunbury, Clive Endive Ogive IV’s eagerly awaited follow-up to his extremely successful and hugely influential Private Clubs in America and around the World, is another VERY clever and perceptive look into the special world of private clubs. In Murder and Mayhem at Old Bunbury, President Clive and waitress-extraordinaire Esther team up to solve a gruesome murder at one of the world’s truly great private clubs: the Old Bunbury Golf Links & Reading Club. Along the way Clive and Esther reacquaint you with many wacky old friends and introduce you to some even zanier new ones.

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$25.00 U.S.

and positioned in the most perfect location to capture to traffic flow to and from the golf course.

that was in but one of the queues for the many rental car companies at that particular airport.

the beneficial impact on the economy of the monterey Peninsula would be hard to judge but there were many who did very well out of the week. Hotel and motel rooms which would normally sell for around Us$100 per night were going for two and three times that amount and were hard to come by. On my arrival at the Budget car rental counter at san Francisco airport it seemed that everyone in the lengthy queue for cars on the sunday before the event was a golf fan or industry colleague headed south.

Although i have caddied in a couple previously, this was the first Us Open i had attended as a golf journalist and i could not have been more impressed. some hardened golf journalists were overheard expressing frustration at issues such as the cost of merchandising and the distance between the media park and the media centre (15 minutes on a coach). in my ‘rookie’ year however i preferred to look at the glass half full. i hope i always will. US OPEN photo credits to Bruce Young

2010 New Release Puts Humorous Spin on Murder Mystery Murder and Mayhem at Old Bunbury: A Clive and Esther Tale of Humor and Intrigue this clever tale is another perceptive look into the wonderful and fascinating world of private clubs. Board of directors President Clive Ogive and waitress-extraordinaire esther team up again, this time to solve a gruesome murder at one of the world’s most private clubs – the Old Bunbury Golf Links & reading Club. these colorful characters, first introduced in Ogive’s Private Clubs in America and Around the World, once again give readers a behind-the scenes look at the exclusive world of private clubs. the author’s insights, off-beat humor and wit provide plenty of humorous moments – and political jabs as well. Murder and Mayhem at Old Banbury provides a tongue-in-cheek tale about private clubs, which have significant influences throughout U.s. history and the present. From the moment police and other officials arrive to investigate longtime member Alfie Johnsons’s demise on the golf course, the club is thrown into mayhem. the case has plenty of suspects: Johnson’s three ex-wives, loan sharks and husbands of married women he entertained all had motive to do away with him. so why is Clive not relieved when esther says she’ll investigate on her own? Old Bunbury is rocked by multiple arrests and an assault before the tale comes to its surprising conclusion. Author Clive Endive Ogive IV belongs to at least 18 exclusive private clubs. This is his second book. For more information, visit www.CliveEndiveOgiveIV.com.

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18 | seLLinG JOY

Save the last course for me By dave Adelberg in case you haven’t noticed, we’re in deep kaka. the western world is falling behind faster than dustin Johnson’s down swing and there’s no plan to stop it. All the campaign promises of “change we can believe in,” so far, hasn’t changed anything nor made us believe something we didn’t believe in the first place. so what do you say we forget about changing anything and just focus on the things we as people already believe in? You notice i didn’t say “believe in” as a republican or as a democrat, or as a Liberal or a Conservative, i said as a People. i think “people” believe in a lot of the same things; like having a positive attitude … or believing that exercise and a healthy diet is a good thing, or it’s important to have a good education, uh huh… People believe that no one should go hungry, or suffer from curable or incurable diseases without help, yep… the point is that Human Beings share a lot of common beliefs, don’t we? most of the Western world believes in “Free enterprise”…i sure do. i can’t imagine a life without free markets and vigorous competition; but “What about Golf?” Golf seems to be an entity unto itself. i mean, how do you describe golf? surely not as an “enterprise; i mean, if it was an enterprise you’d have employees working on making a profit. i don’t know a single person in the golf course industry who would know a “profit” if it hit em in the brassy, never mind know how to make one. Well then, what about golf? maybe Golf isn’t an enterprise; maybe there’s a socialist plot to “redistribute golf” and make it available to everyone, for free…no, that can’t be it; if the owners heard that their multi-million dollar investment was being given away for free, they’d have a bird, wouldn’t they? maybe not; maybe they were told when they spent their doe they were spending it knowing they’d never see it again.

SELLING JOY is an invaluable resource. Written by a true professional, Selling Joy is a journey of understanding that leads to a belief so powerful, that the very instant you believe it, you will not only guarantee sales success; but bring more happiness and joy into your life every single day, forever. Matt Johnson, Chicago IL. “Very refreshing” Randy Cayson, PGA Professional, Naples Fl. “Compelling, Hysterically funny” Daniel Hull, Director of golf… Tagalonggolf, Duluth MN. “Dave really walks the talk. Great book”

www.sellingjoy.com

Clearly this is foolish thinking. Golf is definitely an enterprise; but if it is an enterprise then why is it not managed as an enterprise? it’s really simple; nobody, and i mean nobody, knows how. in fact they not only don’t know how, they don’t even know why. i recently received a reply from the vP of marketing from a well known golf management company that said they had no need of my services as they were confident that their “current programs were sufficient.” i was immediately taken back by this response as i had been to one of their courses the week before and witnessed for myself what “sufficient” really meant. Of the six staff members who were there when i dropped off my bag, parked the car, signed my visa slip and teed off, not one person, i mean not one, had said hello to me. i did get,“what time is your tee time,” but other than that, nothing was said. even the cart girl just looked at me like a bewildered puppy after she almost drove into my tee shot on seventeen, which incidentally was the first time i had seen her the whole day. i asked her nicely why i hadn’t seen her till now and she replied that “they were incredibly busy.” this was kind of the last straw since i hadn’t seen anybody in front of us or behind us for sixteen holes. i shook my head and rolled my eyes at my three buddies who were equally amazed. now it would be unfair to say that all courses are as “sufficient” as this one, but you and i know that this course is as stereotypical as it gets. in spite of the worse downturn in golf since the great depression there isn’t one golf course management company in America that has a plan to change anything. Like the rest of us, they have no “Change you can believe in.” Well i’m here to offer change you can believe in; it’s called free enterprise. Like i said before, i really believe in it. i believe that if you create an excellent product, have it attractively packaged, give it a nice name, and work at selling it everyday, you deserve to be successful. the obvious problem is that unlike every other “enterprise” on the planet, Golf courses don’t “seLL” anything. they have nice names like Cathedral Canyon and Cabbage Prairie; they usually have more than a hundred and seventy-five acres of pristine landscaping, a well stocked bar and big screen tv’s, carpets on the floor and an oblivious manager’s name on the door but they’re going broke faster than you can say “default mortgage.” All just because they, the management companies, don’t know how to sell anything and they don’t know why they should. it’s almost hard to believe, isn’t it? You would think that somewhere someone in the golf course industry would say “Gee, maybe if we sold more products and services we might make a profit.” but alas; there isn’t; and it’s a damn shame. it’s a damn shame that golf course management companies have nothing to believe in’ they don’t even believe in free enterprise. maybe it is a socialist plot; like healthcare and bank regulation. na; that can’t be it. You have to sell those things.

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Environmental

How it Works

Seair Seair Diffusion Diffusion System System

Seair Waste Water System - Wolf Creek

Sludge to Disposal

Inlet from Village

SA75

Discharge Control 2-way Valve

Sludge

Sludge Tank

Water Return

Seair Diffusion Chamber

Gas Injector

Flow Meter

Sludge Return Gas Control Valve

Aeration Tank A

Tertiary Tank A

Polishing Tank A

Clarifier A Ferric Doser

Discharge Control 2-way Valve

SA200

Transfer Pump

Expansion Tank

SA200

SA200 Discharge Control 2-way Valve Flow Meter

Gas Control Valve

Gas Control Valve

Discharge Control 2-way Valve

Flow Meter

Ozone Generator PB 120

Ozone Generator PB 120

Aeration Tank B

Clarifier B

Gas Control Valve

SA200 Discharge Control 2-way Valve

Flow Meter

Gas Control Valve

Gas Injector

Ozone Generator PB 120

Flow Meter

Discharge to Pond

Gas Injector

Check Valve

Flow Meter

Flow Meter

Ozone Generator PB 120

Gas Control Valve

Tertiary Tank B

Polishing Tank B

Gas Control Valve

Ferric Doser Discharge Control 2-way Valve

Sludge Return

Gas Injector

Gas Control Valve

Water Return

Sludge

Sludge Tank

Gas Injector

SA75

Discharge Control 2-way Valve

Flow Meter

Ozone Generator PB 120

SA200

Gas Control Valve

Flow Meter

Control 2-way Valve

SA200

Discharge Control 3-way Valve

Gas Injector

Check Valve

Discharge Control 2-way Valve

Discharge Control 2-way Valve

SA200

Seair Diffusion Chamber

Control 2-way Valve

Seair Diffusion Chamber

The change in the treatment process comes from Seair produced micron-sized bubbles...really, really, really, really small. Half -a- bacteria - size kind of small. Picture a fish tank. A little aerator makes bubbles in order to get oxygen into the water for the fish to breathe. In current water treatment, those same ‘large’ or ‘coarse’ bubbles are made, rise and break the surface tension of the water, then enter the atmosphere. Efficiency in aeration comes from making smaller bubbles. Simply, the bubbles created don’t rise. They electrostatically repel - meaning they take up all the space available in the water before breaking the surface tension. Producing 5 micron-sized bubbles exponentially increases the available surface area for reaction between the liquid and gases, such as oxygen, ozone and carbon dioxide and/or combinations thereof. This surface area allows for maximum use of the gas, and reactions not conventionally

Seair Diffusion Chamber

And Guy replying,“By making really small bubbles, mate!”

Seair Diffusion Chamber

I can hear Mike saying:“How?”

The footprint is small, there are no membranes, no filters, no chlorine dosing units or UV light disinfection systems required. Sludge removal, a common requirement at conventional plants, is not required. The plant does not produce methane gas, which contributes significantly more than carbon dioxide to green house gas emissions. The system has on/off capability. This means the golf course superintendent does not need to retrain as a wastewater treatment plant supervisor. I am hopeful that AGCSA Members will have the opportunity to take advantage of Seair’s innovative technology in the near future.

Seair Diffusion Chamber

Golf Courses using Seair equipment can expect: 1. Elimination of pathogens and viruses 2. Increased dissolved oxygen for better turf start up and stronger growth 3. Ability to add Carbon Dioxide to balance PH (10Ph can be reduced to 6.7 inline) 4. Odour and Colour elimination in ponds 5. Improved resilience in drought 7. Proven fungal protection for turf 8. Improved percolation - Colorado University study 9. Potential reductions in fertilizer, herbicide, fungicide and pesticide use.

Seair has augmented, even replaced, conventional aeration systems in pulp and paper mills. British Columbia Hydro studies of the new Canfor site reveal power consumption reductions of 80%. This extra power is sold to power- starved California. In water treatment, tiny bubbles not only provide aeration but also allow for maximum use of ozone gas, which is one of the strongest sterilants known to man. Seair developed an ozone/oxygen/ozone process that was introduced to the Australian Water Association in 2008, at a specialty conference about onsite and decentralized sewerage solutions. This patented Seair process has evolved into this world first plant at “TheWolf”.

Seair Diffusion Chamber

His reply: Hello. My name is Guy Scott. I am an Australian, a 20 year Canadian PGA Member and I bring the benefits of a Canadian water-related technology to Australians. I’m going to provide a very simplistic background and overview of a water recycling process that will combine with a golf development in a unique world first. A 200kL decentralized, wastewater treatment plant is being commissioned that treats all black and grey water from135 executive homes. Using a new treatment process made possible by advanced diffusion technology, recycled water is stored in a pond for future on-course use. Alberta’s Wolf Creek Golf Resort and Seair Canada Inc. will become the leaders in this type of water recycling scheme.

Generally speaking, treatment of water requires adding oxygen at some point. Having low amounts of oxygen does not promote biological growth of the natural microbes that are the little “ janitor bugs” which provide basic treatment of solids. Fly over a wastewater treatment plant in any major city, and you will see large lagoons with big ‘blowers’ pumping effluent into the air, which might give you the impression of a fountain. Though it is conventional aeration, it isn’t efficient. In conventional treatment methods, aeration is a leading cost factor because of the amount of electricity consumed.

Seair Diffusion Chamber

During the recent bi-annual Australian Golf Course Superintendents Trade Show, I met with Guy Scott. We discussed a new method of recycled water treatment that our readership should be most interested in. So, I asked him to provide readers an overview and what benefit there is to golf courses seeking results in a recycling operation.

possible happen quickly. There are other ‘fine- bubble’ makers, but none capable of achieving the 5 micron-sized bubbles produced by Seair Diffusion equipment. (An additional advantage is that it has no moving parts and operates at low pressures of 12-15 psi – a garden hose might be 17 psi).

Seair Diffusion Chamber

There is no fresher water than Canadian water

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Gas Control Valve

O2 From Central Oxygen System 300LPM AS-J

Sludge to Disposal

Seair Diffusion Systems • 9554 Yellowhead Trail • Edmonton, Alberta, CANADA • T5G OW4 • Tel: 780-477-7188 • Fax: 780-477-2523

www.seair.ca

seair@telus.net

“Seair Inc was recognized as a TSX Venture 50 ™ company in 2008. TSX Venture 50 is a trade-mark of TSX Inc. and is used under license.”

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©Seair Inc. 2009


20 | ADVERTISEMENT Golf Business Turnaround, Growth and Profit The road to turning a struggling golf business around can be a complicated one; and it is important to have a clear strategy in your head before you start. However, when we focus too hard on mere survival, it’s all too easy to take our eye off the ball and forget that we will quickly need to move into growth mode to maximise the benefits of the survival strategies we put in place…Failure to do this can often result in a big slide backwards just when you need it least. In my view there are 7 key stages in any turnaround project:

Golf Business Survival To shed some light on the gloom within the industry John Quinn, author of Golf Business Turnaround has produced a new Golf Club Survival advisory report. This report is FREE and contains essential Tools, Strategies and Advice to help Golf Clubs not only survive the current downward trend in the industry, but to start to put strategies into action to accelerate the recovery process and move quickly into growth and profit mode.

In this FREE report you will: Learn the 5 things that golf clubs MUST do to survive. Learn the essential strategies for releasing cash, retaining your top employees, and for retaining your valuable members and clients. Have access to unique business tools to help you navigate your way through hard times and come out the other end stronger and better equipped to thrive in the future. Learn how the current financial climate can actually be a golden opportunity for forward thinking clubs.

You can get your FREE copy of John’s Golf Club Business Survival Report at

www.golfbusinessturnaround.com

Fire-fighting; this is actually 2 stages rolled into one and includes saving money and making money. Traditionally this stage has focussed only on saving cash and cutting; and of course that is an admirable objective for any business in trouble. However, I think it’s vital to keep one eye on boosting income at this stage also. The trouble is that it’s very difficult to keep everyone motivated when all around seems to be heading in the wrong direction. Most of all we MUST keep our customers motivated; so the business has to maintain an air of positivity.

• Defining what makes you Unique; in the midst of the turmoil we must be ready to find the time to be strategic as well as hands on in the fire-fighting role. One fantastic way to keep everybody geed up is to take the time at this stage to re-define what makes this business great; why will customers come to us instead of the course down the road? • Marketing; one of the first budgets to go when times get tough is the marketing budget and I for one don’t really have any great issue with this even though it seems instinctively wrong...why? because in my experience that budget has usually been spent extremely un-wisely if the business is in trouble. I instead advocate a pared down, hands on approach to re-building the marketing effort and it starts with marketing what makes you special; not what you’ve already got. •

Operational Excellence; in this new approach to marketing, honesty and transparency are absolutely key to future success and we must gear up to deliver what we have promised in our marketing and that means putting in place some strong plans and strategies about how we are going to manage Money, People and Innovation in the future and this is where a bullet proof Operational Plan comes into play. However, this plan won’t look like any you’ve had before.

Waste; in every golf business there is phenomenal waste, up to 30% in even average situations. In failing businesses this can be much higher and for all intents and purposes it is completely invisible to the business owners and managers; it’s almost as if someone put a sheet over it. Forget benchmarking with similar facilities to make yourself feel better, you need to eradicate this waste as quickly as possible; after all it goes straight to the bottom line…fast.

Continuous Improvement; its easy easy easy to slip back almost immediately; so to make sure that doesn’t happen, there must be a new culture that aims for continuous, measurable improvement. With such a plan in place, your previous pre-conceptions about growth and profit will be shattered; with lateral thinking you can break out of the constraints “you think” you are under as a result of location, facilities, customer base etc.

John Quinn John is the MD of Hole18 Ltd and the author of Golf Business Turnaround the 7 essential steps to success.

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NEWS

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How great golf clubs stay great

Hear hear...is golf talk radio the future of the internet? Type the word “golf” into Google and you’ll get somewhere in the region of 666,000,000 web sites to choose from, a statistic that might make any budding entrepreneur wonder whether it’s a smart idea to jump into such a deep pool. But Sydney based golf writer Rod Morri has recently taken the plunge with a web based project he hopes will find it’s own niche. TalkinGolf (www.talkingolf.com) is a twice weekly podcast featuring guests from every part of the golf industry and covers everything from golf business to course architecture and interesting web sites from around the world. “Radio, and talk radio, is still an incredibly popular medium,” says Morri.“There’s something very engaging about listening to people who know what they’re talking about talking about what they know.“But there’s not really a lot to cater specifically to the golfer in the radio world. There’s millions of web sites and blogs and no end of content but very little in the way of quality talk radio. That’s the hole we’re trying to fill.” With a background in daily newspapers Morri’s first golf writing job was for The Golfer (now Pacific Golfer) in the mid 1990’s. He has also worked for Golf Australia magazine and most recently was editor of Inside Social Golf (now Inside Golf). “Golf media has always been strong in Australia because the game is strong here,” he says.“But the game is also truly a global one which is why it’s such a perfect fit for the internet. “My idea with TalkinGolf has never been to have an Australian golf radio show but a golf radio show hosted from Australia. There are potential listeners in virtually every part of the world and all they need is an internet connection to be able to tune in. “And the great thing is the technology is moving so fast that you no longer need to be chained to a computer to listen. Mobile devices like the iPod mean you can take audio with you wherever you go and now you can even get the internet on your mobile phone.“The next step for TalkinGolf will be to go live and include a talkback element which will be happening very soon. People all over the world will be able to sit on the bus or train or even in the car with the show streaming through their phone. And just like traditional radio they’ll be able to dial in to have their say or ask questions of guests.“It’s a very exciting concept.” Currently TalkinGolf is pre-recorded and “broadcast” twice a week. Listeners can subscribe through iTunes (http://itunes.apple.com/ au/podcast/talkingolf-blog-talk-radio/id370858374) or go to the TalkinGolf web site to listen. “All our shows are archived so if you miss an episode you can always find it later,” says Morri.“That’s the other great thing about digital media. If you miss something on the radio that’s it, it’s gone. “With TalkinGolf you can listen to episodes from three months ago just by going to the archive page on the web site.”

As a club owner or manager, have you ever found yourself saying “why am I the last person to know about this?” at which time it’s usually too late. Traditional forms of member communications can leave owners and managers vulnerable when it comes to evaluating their clubs performance, and making informed decisions. They often rely too much on front line staff to tell what’s really going on with regard to member interactions. Also, very few clubs have a mechanism in place that makes it easy and convenient for members to communicate directly with owners and management - so most don’t bother. The lack of effective member communications over time can spell trouble when it comes to member retention, loyalty, and bottom line profitability. A simple, yet effective solution has been developed to help owners and managers improve member communications. It’s called Golfer Insight. What this service does is make it easy and convenient for members to communicate directly with the owners and/or management of golf clubs. A member can leave their comments either anonymously or with their contact information through this third party service. The format and approach is very effective at getting members to share their point of view in a positive and constructive way. The result is greater access to quality member input that owners can use to make better decisions based on the knowledge and insight they gain. The most effective way to solicit member input is to take a proactive approach by sending them a direct email. A link in the email points directly to the clubs listing on Golfer Insight. In the email, members can be asked a specific question (added through the admin panel), or asked to comment in the default categories provided which are: The Good News, The Helpful News, or Ideas & Suggestions. After leaving comments, the member can choose to leave their contact information, or remain anonymous. An email notification is sent to the organization immediately after comments are received. This provides the opportunity for management to review the comments promptly, and take action if necessary. There are several reasons why this approach works better than traditional means of communication. Here are few. 1) Its well documented that people respond in greater numbers to a third party service. 2) The service makes it easy and convenient for members to communicate directly with owners and/or management from the comfort of their home or office. 3) Members have the option to submit comments with their contact information or remain anonymous. Please note: There’s a misconception that anonymity attracts poor or inappropriate comments. While this can happen, it is rare. Some of the most valuable information received will be anonymous, coming from the clubs quieter, more reserved members. Not hearing from members (that prefer not to be identified) is a missed opportunity that should not be overlooked. 4) Asking for member input makes them feel valued and appreciated. This leads to a great sense of belonging and connection to the organization, which translates into higher retention and loyalty. Simply asking for input has perceived value whether the member responds or not. The more that owners and managers know about their members, the easier it is for them to consistently meet their expectations. Working smarter rather than harder can only be accomplished when you access to the right information to make informed decisions. Let your members play a role in your success story, and they will reward you with their loyalty.

Click here for a free trial www.golferinsight.com/join/join.aspx

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22 | NEWS First Phuket Charity Pro Am Golf welcomes world top golf professionals 2010 Phuket Property Dot Com Pro Am Invitational to take place 5th November;Proceeds go to Phuket Has Been Good To Us Foundation; Over US$150,000 of prizes. The 2010 Phuket Property Dot Com Pro Am Invitational pairs top professional golfers with amateurs at Phuket’s Blue Canon Country Club on 5th November 2010 in a round of golf to raise money for Phuket Has Been Good To Us Foundation. This is the first charity Pro Am golf invitational of its kind on Phuket Island and offers over US$150,000 of prizes. Headline sponsored by Phuket Property Dot Com, the 2010 Pro Am Invitational will bring up to 30 touring golf professionals from around the world to Phuket, further cementing Phuket’s position as a leading golf resort destination in Asia. European Tour and Asian Tour players will join with amateurs to play Blue Canyon Country Club’s celebrated Canyon Course, voted Best Golf Course in Asia by FinanceAsia (2003, 2006, 2008, 2009), followed by a four-course gala dinner. Being the only three-time host of the Johnnie Walker Classic (1994, 1998, 2007), the Canyon Course is renowned for its difficulty and will test professionals and amateurs alike. Tour players confirmed include five-time winner Simon Yates, fivetime winner and longest hitter on the Asian Tour Scott Hend, tentime winner Gerry Norquist, Jason Knutzon who is currently in the top 10 money list for this year, and two of the top 10 career money winners list: Anthony Kang and Simon Yates. “We’re proud to be the title sponsor of the 2010 Phuket Property Dot Com Pro Am Invitational. The line up of golf pros is very exciting and I’m sure together with their help we will be able to raise lots of money for charity,” said Peter Bolton, founder of Phuket Property Dot Com.“The top-class venue and the golf professionals coming to take part, underscores Phuket as a top golfing destination on the world stage.”Over US$150,000 of prizes are on offer including a luxurious designer condominium valued at 3.1mill thb from YooPhuket, to every golfer who shoots a hole-in-one on the 17th hole, once described by Fred Couples as one of the best par 3’s anywhere in the world. In addition, prizes are offered for nearest to the pin on each hole and for overall tournament winners.“This is the first Pro Am charity golf invitational of its kind on Phuket. We are really proud to welcome top-class golf professionals to the Island and appreciate their time which is all for a good cause. Monies raised will be to support the foundation’s work with children on Phuket,” said Tina Hall, Director of Operations at Phuket Has Been Good To Us Foundation. Some of the children who are supported by the foundation will join the fun and watch the competitors at the Canyon Course, with a few lucky children caddying for the top Pros. The Invitational will take place over 18 holes on the Canyon Course with a two tee start, teeing off at 11.30am. All golfers will receive a goody bag valued at over THB3,000. Entry for members of Blue Canyon Country Club is THB7,000, and THB9,000 for non-members. If you’re an amateur golfer and want to get involved, contact Graham Haslam on graham@phukethasbeengoodtous.org. Or, if you would just like to make a donation to the charity, go to www. phukethasbeengoodtous.org/donate.html. About Phuket Has Been Good To Us Foundation: The Phuket Has Been Good To Us Foundation works to improve the economic opportunities and life chances of young people, by funding and implementing high quality, practical English language education in government schools on Phuket Island. Visit www.phukethasbeengoodtous.org.

www.gmgd.com.au

Media Contact: Chanut Nawnarong Tel: +66 (0) 89 512 7030 Email: chanut@infinity-comms.com

www.golfindustrycentral.com.au


NEWS

Fibrebond appoints Australia/NZ representative We are very pleased that Steve Hanlon will be representing our Fiber Bond bunker liner sales now in Australia and New Zealand. Steve has a world of sales and marketing experience and we are very confident that he will get us up to speed there very quickly. We are marketing two bunker liner material product lines, i) SandCatcher which is intended for use mostly in moderate climates and conditions and ii) TrapTex which is intended for severe and challenging course conditions. Fiber Bond is also introducing a line up of erosion control materials that may become part of the product offering as well. We would encourage all interested parties to contact Steve directly (please see ad. for contact information). Anyone interested in distribution of SandCatcher and TrapTex outside of Australia and New Zealand may contact me via email at: clive.mills@fiberbond.net.

| 23

The Business of golf During the next twelve months, more than 58 million golfers will decide where to go play over 1 billion rounds of golf on nearly 33,000 golf courses. What influences their decision? They all have one thing in common: they are seeking value-based entertainment. What does it take to attract and retain those decision makers? The financial success of a golf course is dependent on understanding those motivations and ensuring that the experience created exceeds the price charged. In ground-breaking research based on hard economic data, extensive field experience, and numerous client case studies, eight key concepts that accurately predict the success of a golf course are revealed: This book sheds light on virtually every aspect of golf course operations - strategic, tactical and operational. You’ll learn why some golf courses are successful while others flounder. The Golf Convergence WIN™ formula taught in this textbook is an easyto-follow method that has consistently increased the financial return of golf courses, and enhances the customer experience to the desired level. In an industry that is struggling who can afford to ignore the findings of this book, and the formula for success that is presented? To purchase go to http://www.golfconvergence.com/ Add the Discount Code GIC25 to receive 25% off your purchase. (Listed price is approximate due to shipping cost and currency exchange)

clive.mills@fiberbond.net

www.golfindustrycentral.com.au


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| 25

The Great Asian Golf Debate Takes Shape ... Anyone who is anybody in the global golf industry will be beating a straight path to thailand’s capital city of Bangkok this year to attend the 2010 Asia Pacific Golf summit slated to be held from October 18-20. stralia & New Zealand A uwww.golfconference.org

October 18-20, 2010

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the 2010 summit comes hot on the heels of the highly successful summit that was held in Kuala Lumpur, malaysia last year. the malaysian event attracted more than 550 international delegates and the main highlight of the show was the appearance of three of golf’s greatest legends, namely Jack nicklaus, Gary Player and Peter thomson. Both Greg norman and Annika sorenstam will be celebrity speakers at the 2010 summit and are expected to be gigantic attendance builders. the confirmed theme for the 2010 summit is “the Great Asian Golf debate”. Check out the summit’s 2010 web site www.golfconference.org for more information and to access early Bird registration rates.

Ranked amongst the top golf business conferences in the world. Come listen to such golfing greats as Greg Norman and Annika Sorenstam as they share their vision for the future of golf. Some of the best brains in the golf industry will be in Bangkok this year. The Asia Pacific Golf Summit - a true global forum on trends, opportunities and challenges confronting the growth of the game in the most dynamic part of the world world - the Asia Pacific.

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Golf Industry Central September 2010