Page 1

Golf

Homes M

a

g

a

z

i

n

Atlanta Spring 2010

e

www.golfhomesmag.com

Where Does Distance Come From?

The Latest in Green Living Golf Clubs: Clones vs Brands Sponsored By Local Real Estate Agents Call 702-648-5978


Dear Realtor, This is your magazine! Golf Homes Magazine is a creative and exciting new marketing tool that helps you connect with your home buyers. This digital publication is designed to be sent to your clients as email, web links or word of mouth. The inside pages feature a trendy mix of homes, condos and product ads, as well as entertaining, informative articles that focus on the home and condo lifestyle. The front and back cover, on the other hand, can be personalized to deliver a message that highlights you as a friendly, knowledgeable realtor. The format you see on this page is just one suggestion out of a wide array of possibilities. For example, you might use this space to personally recommend the homes or condos and informative articles in this magazine or to talk about your real estate background and what you love about the business. You might even tell about a time when you helped a client find the perfect home for their needs. Finally, you’ll probably want to end with a positive tag-line, a “thank you,” and your signature, such as: Serving you is my specialty! Thank you,

For more information about Golf Homes Magazine, please contact us: Phone: (702) 648-5978 Website: www.golfhomesmag.com

Any Agent Any Agent

Your Home Here 1234 Main Street Anytown, USA 10000 Phone: (206) 555-1234 MLS: #S123456 www.yourname.com

3 bedrooms 2.5 baths On site amenities: Full gym, olympic-sized pool, spa, rooftop deck

2 | www.golfhomesmag.com | Spring 2010

Realtors: picture your home ad in this space! Golf Homes Magazine provides you with a creative new tool for effectively promoting your home. Personalized for selling agents and formatted to highlight a handful of choice homes, Golf Homes Magazine delivers your ad to the perfect target audience. For more info, please call: (702) 648-5978.


Do You Hit Down? By Clive Scarff (sample article)

Golf is a difficult game. Yet to so many of the uninitiated it might seem incredibly simple. The objective is to strike a ball that is just sitting there. After all, how tough can it be? It’s not like baseball, or tennis, where the ball is moving as we attempt to make contact with it. It’s not like hockey, where someone is trying to knock you down. And if it is, rethinking your choice of foursome should perhaps be the bigger priority. Why is it then, in golf, that this stationary ball is so difficult to hit? Why do we even miss it completely at times? Golf is difficult - deceptively so - due to our perception of how to get the ball airborne. We want the ball to go up, and our natural inclination is to hit up at it. However, we need to hit down. Part of this initial deception in golf lies in the fact the ball is round, and our clubface is lofted (angled back). On first look it might appear that our goal is to slide the lofted clubhead under the ball, striking its lower half on the upswing, and thus driving - or lifting - the ball into the air. However, it is critical to note that the golf club has not been designed to get under the ball to lift it. It has been designed to strike the ball as the clubhead is descending on the downswing. The face of the club will then contact the surface of the golf ball just prior to reaching the bottom of the swing arc. As a result the ball becomes trapped between the descending clubface and the ground. The ball compresses. Because the face of the clubhead is lofted, the ball will - rather than be driven into the ground as a downward hit might imply - spin backwards up the clubface, decompresses (adding energy to its escape) and climb into the air. The angle at which the ball climbs (trajectory) will be directly related to the loft of the club we have chosen for the shot.

Unfortunately until the technicalities of hitting down are fully explained, hitting up seems, on the surface, more logical. If we want something to go up, we tend to hit up at it. If I gave you a tennis ball, and a racket, and asked you to hit the ball up into the air - what would you do? You would lower your racket and strike up at the tennis ball. And the tennis ball would go up. It’s logical. So why wouldn’t it be logical with golf too? Certainly - on the surface anyway - hitting down at something you want to go up, is not logical. And until it becomes logical, your muscles may resist as a result. Gaining a firm understanding of the golf swing - and especially the mechanics of “hitting down” - is vital to programming muscle memory. And good muscle memory in golf is essential, so you can stop worrying about your swing, and concentrate on the game itself.

www.golfhomesmag.com | Spring 2010 | 3


Featured Listing:

Your Home Here 1234 Main Street Anytown, USA 10000 Phone: (206) 555-1234 MLS:#S123456 www.yourname.com

3 bedrooms 2.5 baths On site amenities: Full gym, olympic-sized pool, spa, rooftop deck

Realtors: picture your home ad in this space! Golf Homes Magazine provides you with a creative new tool for effectively promoting your home. Personalized for selling agents and formatted to highlight a handful of choice homes, Golf Homes Magazine delivers your ad to the perfect target audience. For more info, please call: (702) 648-5978.

4 | www.golfhomesmag.com | Spring 2010


Your products are unique...

...and so are we.

Learn how Golf Homes Magazine can be the perfect fit for promoting your business.

Golf Homes Magazine is a great way to reach your local target audience. Our exciting new magazine is a personalized, neighborhood-by-neighborhood publication that features amazing homes and condos. Distributed to both past and future home and condo buyers, our readers enjoy learning about a wide variety of products and businesses, such as: • • • •

Neighborhood dining, entertainment and shopping establishments Home and garden centers Furniture and interior décor retailers Gadgets, gizmos and electronics

Get in on the action by contacting us today! Please call (702) 648-5978 or visit www.golfhomesmag.com.


Where Does Distance Come From? by Clive Scarff (sample article) Distance distance distance. Distance is to the golf industry what six-pack abs are to the fitness industry. The mere word itself drives sales of golf clubs, golf balls, magazines, and training videos. We all want distance, but do we even truly understand where distance comes from? It has been said it is best not to seek that which we don’t understand. But wouldn’t it be better to simply seek understanding? The answer to where distance comes from is simpler than you might think. Clubhead speed. Distance is simply a result of clubhead speed. While the answer to where distance comes from may be simple, achieving it may not be. Especially if we are bogged down with misleading clichés and old wives’ tales. Pure and simple, the faster the clubhead is going at impact, the further the ball will go. You Are The Variable Will a tightly wound golf ball give you more distance? It may. That new 450 cc driver? It may. However, these things will also give your playing companions more distance as well. And as much as “technology” may have given us more distance on the golf course, the golf courses have gotten longer as well. Our net advantage? Zero. The thing to remember is that once you are standing on the tee of that 7,000 yard golf

6 | www.golfhomesmag.com | Spring 2010

course, with your maximum distance golf ball teed up and your $800 titanium driver in your hand, you are the only variable. The ball won’t suddenly go further because it is in a positive frame of mind. Or because it suddenly got more tightly wound. Or the head of your driver suddenly grew bigger. Once purchased, the dynamics of ball and driver are set - there is nothing you can do to change them. But you do have control over one thing every time you tee it up: your clubhead speed. Your ability to create accelerating clubhead speed at impact will directly impact upon how far, or how short, the golf ball will travel. Understanding this - and how to achieve it - will give you a leg up on the competition. Size Of Swing The idea that ‘size of swing’ is the contributing factor to distance is one of the most misunderstood and misleading notions in the game of golf. If size of swing was the influence over distance, everyone with a huge swing would hit the ball a long way. Yet we all know people with huge swings who hit the ball nowhere. And people with short swings who hit the ball far. A big swing that does not create clubhead speed is just an invitation to error. And injury. Point A to Point B Your ability to get the clubhead from Point A to Point B quickly will have much greater bearing on the distance your golf ball will travel. Let’s consider the club half way back on the backswing - with the toe up, shaft horizontal and parallel to the target line - as ‘Point A’. And the club on the follow-through - pointed at the target, again toe up, shaft horizontal and parallel to the target line – as ‘Point B’. This motion, from A to B, is the golf swing. Anything bigger is just adding volume. If we liken the golf swing (from A to B) to a stereo, we can see that if there is a “fault”, turning up the volume just makes the sound worse. In order to develop a swing capable of great clubhead speed we must first make the swing pure from A to B. Once done the temptation is to


then make the swing bigger. Yet this would be skipping a key step. If we consider learning the swing from A to B as Step One, Step Two is not a bigger swing, but a faster one. Your ability to move the clubhead from A to B with speed will have a much greater effect on distance while at the same time actually reducing the margin for error. Only after we have perfected a fast swing from A to B does it then make sense to make a bigger one. An efficient swing, with the requisite ability to create speed - and then made bigger - will result in even more distance. Then, and only then. A faulty and plodding swing from A to B that is then made bigger is akin to the poorly tuned radio station blasting at high volume. Turn it down! No one wants to hear it! Please!

Jumpin’ Java, this is a great deal! Golf Homes Magazine is a great way to reach your local target audience. Our exciting new magazine is a personalized, neighborhood-by-neighborhood publication that features amazing homes. Distributed to both past and future home buyers, our readers enjoy learning about a wide variety of products and businesses, such as: • Neighborhood dining, entertainment and shopping establishments • Home and garden centers • Furniture and interior décor retailers • Gadgets, gizmos and electronics Get in on the action by contacting us today! Please call (702) 648-5978 or visit www.mlsmag.com.

206 Condo Magazine | Summer 2009 | 6


GOLF CLUB CLONES vs BRANDS Courtesy: PineMeadowGolf   In the SUV market we have the Ford Explorer, Jeep Cherokee, Toyota 4Runner, GMC Envoy, Cadillac Escalade, Lincoln Aviator, Buick Rainier, Lexus GX, and on and on. Each of these companies takes from each other and “clones” or “knocks-off” each others’ design concepts. They all do this legally, ethically and with great vigor. It is a game of leap frog. While we sometimes find it hard to distinguish one SUV from another, we know they are not exact copies of each other and that these companies are not trying to confuse the consumer into thinking so. But we also know the SUV makers copy the same features, performance characteristics, and customer benefits from each other in a marketplace of continuing innovation. Well, so do we, but we do it in golf. The most popular name brand companies in golf today are Callaway, Ping, Titliest, TaylorMade and Cobra, with several others typically coming in and out of favor. These companies (and us) are just like the auto makers — leap frogging each other with innovative new product concepts, materials and fashion statements. When talking generically about golf clubs, most consumers describe products in terms of general product families, just like when auto consumers say that Honda looks has a “Mercedes look”, or that Mercedes “looks like a Land Rover”. Well, it is the same thing in golf. A Golf Clone is similar to the concept of a PC Clone (at least that is how we think of it). In the mid-1980’s PC Clones were introduced into the personal computer market. Some of them, like Compaq, eventually became Brand Names. But the goal of Clones, in golf, computers and cars is to provide all of the performance features of a big name brand with a better value to the consumer. Clones are not to be confused with the branded products they may seek to flatter, but they are made from essentially the same materials and design principles, use many of the same shaft and grip suppliers, and perform similar to (or often better than) the name brands. The important point is we buy our heads, shafts, and grips from the same small community of golf 7 | www.golfhomesmag.com | Spring 2010

manufacturing suppliers. We provide performance but offer you a BETTER VALUE. To prove it, see what our other customers say about us. ARE SOME GOLF CLONES ILLEGAL? Illegal knockoffs and counterfeits have been a significant problem in the golf industry. The Name Brands talk about illegal clubs ripping them off, but counterfeiters also rip us off and you too, the consumer. No one should buy products from an illegal counterfeiter. An illegal knockoff and/or counterfeit is a product that violates the legal trade dress rights, trademarks, patents or copyrights of another company. Historical examples of trade dress violators were the makers of the “king snake” which was an illegal knockoff of Cobra’s King Cobra, the Tommy Mann Bummer, the Big Burser — you see the point. An illegal knockoff rips off the violated company because it confuses the consumer and in some cases seeks to fool the consumer into thinking their product is actually the Name Brand Company’s product. It rips us off because we play by the rules and lose business to shady operators who fool consumers into thinking they are buying a legitimate product. It rips you off if you buy their products because you have then violated the law and are holding illegal goods. That could very well negatively affect your game — and, we at Pinemeadow Golf do not want that to happen. Pinemeadowgolf.com is very careful to not violate the valid rights of other companies. However, we do examine carefully the claims of companies and work hard to get into your hands the best products at the best price.


Your Home Here 1234 Main Street Anytown, USA 10000 Phone: (206) 555-1234 MLS: #S123456 www.yourname.com

3 bedrooms 2.5 baths On site amenities: Full gym, olympic-sized pool, spa, rooftop deck

Realtors: picture your home ad in this space! Golf Homes Magazine provides you with a creative new tool for effectively promoting your home. Personalized for selling agents and formatted to highlight a handful of choice homes, Golf Homes Magazine delivers your ad to the perfect target audience. For more info, please call: (702) 648-5978.

3 bedrooms 2.5 baths On site amenities: Full gym, olympic-sized pool, spa, rooftop deck

Realtors: picture your home ad in this space! Golf Homes Magazine provides you with a creative new tool for effectively promoting your home. Personalized for selling agents and formatted to highlight a handful of choice homes, Golf Homes Magazine delivers your ad to the perfect target audience. For more info, please call: (702) 648-5978.

Your Home Here 1234 Main Street Anytown, USA 10000 Phone: (206) 555-1234 MLS: #S123456 www.yourname.com

www.golfhomesmag.com | Spring 2010 | 9


The Gift of Green Home is where the eco-friendly heart is By Jeff Schnaufer (sample article)

  “Without question, people are moving in a direction of buying green, both at the holidays and throughout the year,” says Tommy Rosen, founder of the Eco Gift Festival, which was held on Dec. 12 -14 in Santa Monica, Calif., and featured more than 200 green companies. “It all comes down to health at the individual level and at the planetary level. We have to bring balance and health back to the planet and back to ourselves.” Retailers big and small - from local decor shops to large furniture stores - are offering eco-friendly gifts, with plenty of ideas this holiday season for each member of the family. “We have everyone from grandmothers in North Carolina to single men in New York City buying our bedding,” says Marisa Mercer, co-owner of Plover Organic, which is based in Portland and sells everything from quilts to pillowcases to table linens in 19 states. “All Plover Organic textiles are made from 100-percent organic cotton, and we use only low-impact, fiber-reactive dyes, so you can feel confident that you’re giving a truly green gift.” “The beds are fantastic. They’re filled with eco fiber, made from recycled post consumer and industrial plastics, anything from a water bottle to a detergent bottle. They sterilize them and grind them up, so no petroleum is used,” she says. “Our customers demand eco friendly.” While bedding is Plover’s top seller, “right now we are actually selling more tabletop (napkins, tea towels and tablecloths) than anything else,” Mercer says. “It’s just the season of entertaining, and you want your table to impress. Tabletop pieces are also inexpensive, thoughtful gifts that anyone would appreciate getting.” Other green tabletop items to consider: certified organic wine, such as Cooper Mountain in Beaverton, Ore., or organic beer, like Butte Creek Brewing from Chico, Calif.

Your Home Here 1234 Main Street Anytown, USA 10000 Phone: (206) 555-1234 MLS: #S123456 www.youename.com

3 bedrooms 2.5 baths On site amenities: Full gym, olympic-sized pool, spa, rooftop deck

10 | www.golfhomesmag.com | Spring 2010

Realtors: picture your home ad in this space! Golf Homes Magazine provides you with a creative new tool for effectively promoting your home. Personalized for selling agents and formatted to highlight a handful of choice homes, Golf Homes Magazine delivers your ad to the perfect target audience. For more info, please call: (702) 648-5978.


Downtown

Neighborhood

Shopping

Neighborhood Shopping, Dining, Entertainment Your neighborhoods have many dining options, from pizza to sushi and mexican, and all types of night life and entertainment. To advertise your business on this neighborhood shopping and entertainment page, call an account executive at 702-648-5978, or visit www.mlsmag.com.

For Advertising Information, Call 702-648-5978

Coupons, Specials, Web Deals


Any Agent 1234 E 1st Street Your Town, USA 10000

Your Client 1234 Main Street Anytown, USA 10000

Your Home Here 1234 Main Street Anytown, USA 10000 Phone: (206) 555-1234 MLS: #S123456 www.yourname.com

3 bedrooms 2.5 baths On site amenities: Full gym, olympic-sized pool, spa, rooftop deck

Realtors: picture your Home ad in this space! Golf Homes Magazine provides you with a creative new tool for effectively promoting your home. Personalized for selling agents and formatted to highlight a handful of choice homes, Golf Homes Magazine delivers your ad to the perfect target audience. For more info, please call: (702) 648-5978.

Golf Homes Magazine  

Your digital golfing experience.

Read more
Read more
Similar to
Popular now
Just for you