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Magical, Miracle, Mentors Tom Lehman and JJ Qualkenbush play together during The Children's Miracle Network Classic

W W W . F L O R I D A G O L F C E N T R A L . C O M


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AND, WHO KNOWS, YOU COULD of WIND UP And take advantage our IN THE HALL OF FAME. new fall golf special... “The Slammer”

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In the shadows of the World Golf Hall of Fame and the renowned Renaissance Resort, World Golf Village offers two championship golf courses, King & Bear and Slammer & Squire, designed by golf legends, Arnold Palmer, Jack Nicklaus, Sam Snead and Gene Sarazen. But you don’t have to be a pro to play at World Golf Village, all you need is a reservation. To book your tee times call (904) 940-6088 or visit, golfwgv.com.

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In the shadows of the World Golf Hall of Fame and the renowned Renaissance Resort, World Golf Village offers WORLD GOLF VILLAGE RESORT two championship golf courses, King & Bear and Slammer & Squire, designed by golf legends, Where legends play. Arnold Palmer, Jack Nicklaus, Samcome Sneadtoand Gene Sarazen. But you don’t have to be a pro to play at World Golf Village, all you need is a reservation.

(904) 940-6088 : TWO WORLD PLACEor visit, : ST.golfwgv.com. AUGUSTINE, FLORIDA To book your tee times callGOLF (904) 940-6088

from the publisher header

Benign Masochism Watching “CBS Sunday Morning” is one of my many simple pleasures. I feel comforted from the sounding of the Miles Davis trumpets in the intro, and the cleverly designed suns that segue to commercial break while a glass of iced over Mimosa sits on the table. This is all part of the over all pleasurable experience. I usually cry, laugh, and just simply feel like a better person after having watched. A few weeks ago they had a segment about simple pleasures, and how they’re not that simple, with Paul Bloom a Yale Grad and Author of the book ‘’How Pleasure Works, The Science of Why We Like What we Like. It’s really not that simple. I’ve seen it for years with Golfers, why they enjoy the pleasure and pain or challenge, at the same time. It’s compared to eating hot chili peppers, simply put. I’ve learned some pleasures are universal, sex, sleep, food and golf. Or sleeping during sex and then playing golf, while eating. I don’t know. Studies show that mastering the negative is part of the pleasure. HUH??? Maybe this can explain women who like men who treat them like crapola. I am challenged by the stress of working independently and as a small publisher in these times, and having pleasure of working with the fun and talented people in our group of wack jobs. We are introducing a new victim, who is very familiar with sickness of wanting to work in the field of golf. Former C.E.O., President, supervisor, marketing manager, sales manager, salesman and product designer, Ken Rudin, has chosen “Golf Central Magazine” as his next venture. “I believe in the value of this publication for golf companies, golf destinations and other worthwhile businesses to advertise in this fine publication,” says Rudin. “There are many opportunities in Southeast Florida for companies to get great exposure for a comparatively low cost and I look forward to spreading that message.” Having had experience at Ron Miller Golf Bags, Edwin Watts, Boca Raton Resort and Club, and Belding Sports, as well as being an independent sales representative, “Golf Central Magazine” is pleased and proud to have such an experienced individual as part of our staff. I had the pleasure of spending time with Ken in the interview process and I look forward to what he can do to help businesses advertise their products. In today’s economy, it is understandable that a knowledgeable salesperson such as Ken Rudin had many opportunities for employment. It is comforting to me that he chose us as his first choice. We will see you out at the Festivals of Speed-Ritz Carlton, Git R Done Foundation-Grand Cypress, and The Children’s Miracle Network Classic-Disney. PS. Not really on the Cain Train, but as a small businessperson I salute the 9-9-9 plan. Congrats Herman. 4

Volume 12, Issue 5 Publisher: Terrie L. Purdum Editor in Chief: Shannon Coates Managing Editor: Dave Daubert, USGA Executive Editor: Joel Jackson–Director of Communications for the Florida Golf Course Superintendents Association

North Florida Regional Editor: Stephen Trendler West Coast Regional Editor: Chris Karamitsos Southeast Regional Editor: Ken Rudin Photographers: Lynn Pelham, Brion Price, Peter Hakansson Tres Fenton, Mike Coonan

Public Relations & Social Media Director: Dennis Card Senior Correspondent: Rick Harris, Sr. Executive Correspondent: Dennis T. James Contributing Writers: Jay Golden, PGA; Marc Ray, CMAA; Greg Wise; Ed Gilbert

Media Muse: David E. Bailey Digital Video Producer: James Lee Director of Sales and Marketing: Jason Keesling Business Manager: Debbi Westbrook, dwestbrook@cfl.rr.com Graphic Design: Melahn Cable, melahn@mac.com Website Design/Network Support: ryjo.com Magazine Printing: Sundance Graphics 9580 Delegates Drive, Orlando, Florida 32837 • 800.617.5532

Florida Golf Central Magazine is published monthly by: Sand Hill Publishing & Public Relations 1549 Warrington Court, Winter Springs, FL 32708 phone: 407.971.4336 • 407.971.4337 fax: 407.971.4306 • toll-free: 877.208.5972 E-mail: info@ floridagolfcentral.com One year (12 issues) subscription price is $42.99 ©2011 Florida Golf Central Magazine. No portion of this publication may be reprinted without the prior written permission of the Publisher. Editorial contributions are welcome, but Florida Golf Central Magazine assumes no responsibility for unsolicited proposals, manuscripts and photographs. All materials submitted not accompanied by a selfaddressed stamped envelope will not be returned. Mailing, electronic mailing or faxing of contributions constitutes an expressed warrant on the part of the contributor that all material is original and does not infringe on the rights of others. Florida Golf Central Magazine retains all reprint rights and reserves the right to edit any submitted material to meet our specifications for publishing and or use in advertising or promotion. The Publisher and staff are not responsible for any loss or grievance by any person or persons whatsoever, due in any way or in part to the content of this publication. The Publisher reserves the right to refuse to accept any material deemed inappropriate or in bad taste.

2009 North Florida PGA Amateur of the Year Florida Golf Central • Volume 12, Issue 5

Join us for a cup of coffee ... Is itatime to opinion. invest and second

with caution or seek out new opportunities?

During volatile and confusing markets, we understand that even the most patient investors may come to question the wisdom of the investment plan they’ve been following. We’d like to help – and we can start by offering a cup of coffee and a second opinion. By appointment, you’re welcome to come in and talk with us about your investment portfolio. If we think your investments continue to be wellsuited to your long-term goals — in spite of the current market turmoil — we’ll gladly tell you so, and send you on your way. If, on the other hand, we think some of your investments no longer fit with your goals, we’ll explain Read our free midyear report to find why, in plain English. And, if you like, we’ll recommend some alternatives. out more about our forecast for the Either way, the coffee is on us. For a free consultation, please contact us rest let of the year. if you prefer milk or cream. and us know

Find out what we think.

Call today to order your copy of our “2009 Midyear Outlook.”

FA Name Brad Breuer, AWMA Title Compliance-Approved Managing Principal Address and Suite Number 4767 New Broad City Name, State St., Zip Suite 308 Orlando, FL 32814 xxx-xxx-xxxx • 8xx-xxx-xxxx 407-764-5101 877-702-3687 Web or E-mail •Address brad.breuer@wfafinet.com

FA Name Compliance-Approved Title Address and Suite Number City Name, State Zip xxx-xxx-xxxx • 8xx-xxx-xxxx Web or E-mail Address

Investment and Insurance Products: u NOT FDIC Insured u NO Bank Guarantee u MAY Lose Value Wells Fargo Advisors, Memberare SIPC, is a registered broker-dealer and a separate of Wells Member Fargo & Company. Investment products LLC, and services offered through Wells Fargo Advisors Financialnon-bank Network,affiliate LLC (WFAFN), SIPC, a registered broker-dealer and a separate non-bank affiliate of Wells Fargo & Company. ©2009 Wells Wells Fargo FargoAdvisors Advisors,Financial LLC. All Network, rights reserved. [77921-v1] A1354 LLC. All 0709-0792 rights reserved. 0809-4437 [79507-v1] A1434


Volume 12 Issue 5 50

Cart Girl 14 Brittany Smith

Celebrity Corner 24 Lucas Black 46 Michael Douglas

Feature 38 JJ Qualkenbush

Golf Bachelor 12 John Duval

Golf Travel 42 Whistling Rock

Player Development 26 American Junior Golf Association

Special EVents 22 Golf.com World Amateur 34 1000 Ocean 60 Giovannis

Stay & Play 30 Glen's Golf Group

Departments 4 8 10 18 20 28 32 36 44

Letter from the Publisher Golf Central Station Club Managers Association of America Social Golf Golf Channel Grip It & Sip It Thinking of Golf Live Golf Competitive Spirits

48 50 52 56 58 62 64 66 70 72

Sticks & Stogies Duffer Dan North Florida PGA South Florida PGA Central Florida Platinum Coast Platinum Coast First Coast Product Showcase Aces & Eagles

What's New 16 Tour Links 68 Pure

60 64


PURE GOLF Black Bear Golf Club is a quintessential P.B. Dye designed championship links course stretching over 7,000 yards. It is truly a fun test for golfers of all skill levels. Unlike most typically flat Florida courses Black Bear presents a unique challenge with its undulating fairways, elevation changes and fast, well manicured greens. The course has some of the most dramatic bunkers you will ever experience in Florida as well as some of the biggest elevation changes. P.B. Dye lived up to his reputation as a designer of championship courses when he built Black Bear. The focus at Black Bear is pure golf and after over a year of intensive investment the course is in outstanding condition. The club boasts one of the best practice facilities in Central Florida. With a double ended 400 yard range, 40,000 square foot short game complex, 16,000 square foot practice green and 19th hole - shoot out hole, Black Bear is the place to be if you want to improve your game. Black Bear hosts several professional tour events annually as well as being home to select PGA and LPGA players. Play a tournament quality championship course for $50 or less and rub shoulders with a few LPGA or PGA pros. That’s nearly impossible anywhere else in the Orlando area. Black Bear Golf Course is about a 30 minute drive north of downtown Orlando. The course is set in Florida ranch country. The drive from the city is easy and relaxing. It is more than worth the few extra minutes drive both for the golf experience as well as the great value offered.



Book a round at Black Bear and receive a complimentary sleeve of NIKE balls Not valid with any offer. Valid while supplies last

24505 calusa Blvd. EustIs, florIda 32736

Celebration Golf Management Hospitality Industry Championship at Celebration Golf Club - The Winning Team The winning team at the 11th annual Celebration Golf Management Hospitality Industry Championship held recently at Celebration Golf Club are left to right Scott Hickey, Jeff Popick, Chris Demko and Tom O’Brian. The winning foursome rolled up a score of 57, according to Stephen Horne, Director of Sales at Celebration Golf Management. The winning team competed against 25 teams.

Ogilvie, Celebrities Enter Fan-Friendly PGA TOUR Tournament at Walt Disney World Resort LAKE BUENA VISTA, Fla. – A host of sports and entertainment celebrities, along with

PGA TOUR veteran Joe Ogilvie, are among the latest entries into the Children’s Miracle Network Hospitals Classic, Oct. 20-23, at Walt Disney World Resort near Orlando, Fla. Former Super Bowl star Jerome “The Bus’’ Bettis (Pittsburgh Steelers), ex-NBA player Alonzo Mourning (Miami Heat), Tampa Bay Rays star Johnny Damon, future NFL Hall of Famer Derrick Brooks (Tampa Bay Bucs), actor Anthony Anderson (Law & Order) and popular MLB player Brian Wilson (SF Giants) headline the pro-am played during the first two official rounds of the Classic on Disney’s Palm and Magnolia courses. Other notable pro-am entries include Steve Young (ex-49ers QB), James Shields

(Tampa Bay Rays), David Price (Tampa Bay Rays) and Carlos Pena (Chicago Cubs). The defending champion of the 128-player event is TOUR veteran Robert Garrigus. He joins a marquee group of former winners at Disney that includes Tiger Woods, Vijay Singh, Jack Nicklaus, Payne Stewart and Raymond Floyd. This year’s Classic takes place nearly a month earlier. The Golf Channel will televise the tournament for the fifth consecutive year. The Golf Channel is scheduled to air live coverage each day. Tickets for individual rounds ($10), badges for Classic week ($20) and oneday Wine & Dine tickets are available at www.ChildrensMiracleNetworkHospitalsClassic.com or through www.ticketmaster.com.

Golfing Families are Invited for a FUN Day of FREE Golf Activities & Instruction

which encourages parents and children to learn and play the game together, invites families to MetroWest Golf Club for a fun-filled afternoon of free golf activities and instruction, including: long drive & putting contests; free 10-minute lessons from Tom Creavy School of Golf Instructors; Little Linksters “Pee Wee” Golf Program and so much more! Also on-site will be representatives from Edwin Watts Golf, TaylorMade, Cleveland and U.S. Kids Golf. For more information, please contact the Golf Shop at (407) 299-1099.

ORLANDO, Fla. –Marriott Golf, one of the world’s premier golf operators, is once again reaching out to families all over the world and promoting “togetherness in golf.” Located at 2100 S. Hiawassee Road, Orlando, FL, MetroWest Golf Club today announced that it will be hosting its first annual Family Golf Festival on Saturday, October 29, from 9 a.m. to 2 p.m. The Marriott International Family Golf Festival,

The Annika Foundation and Sandestin Golf and Beach Resort to Host Major Celebrity Event in May 2012

Destin, Fla.– The ANNIKA Foundation, founded by women’s golf legend Annika Sorenstam, in partnership with Sandestin Golf and Beach Resort, the #1 resort on Florida’s Emerald Coast, announced today the signing of an agreement to host a oneof-a-kind celebrity fundraising event in May 2012.  The inaugural ANNIKA & Friends at Sandestin Golf and Beach Resort will take place May 18-19, 2012. Annika, along with her celebrity friends and famous athletes, will join in an amazing weekend 8

filled with golf, social events and fine dining. All proceeds from ANNIKA & Friends at Sandestin Golf & Beach Resort will go toward implementing

SPARK – the leading physical education program for children in schools – in elementary schools in Northwest Florida and across the state. In 2009, the ANNIKA Foundation partnered with SPARK and Annika became its national spokesperson to help educate America’s youth about the benefits of physical fitness and proper nutrition. Proceeds from ANNIKA & Friends at Sandestin Golf & Beach Resort will provide support for the implementation of SPARK in selected elementary schools in both Okaloosa and Walton Counties. For further details and sponsorship information about the event, please contact Monark Events at 850-728-9476 or inquire at info@monarkevents. com or www.annikafoundation.org. Florida Golf Central • Volume 12, Issue 5

header cmaa

By Jack Brennan PALADIN Golf Marketing

It's Easier to Increase Revenue Than Continue to Cut Expenses rounds and a healthier Net Operating Income at your course. If you haven’t ever written a marketing plan for your golf course follow these simple steps and you’ll have the beginning of a dynamic marketing plan using the market research you collect.

Step 1) Write down all the business segments of play that you have been able to capture at your course this year. Include the number of rounds and revenue generated from each segment. Example: # Annual Membership 10,000 Outside Play 14,000 Tournaments 6,000 Outings 2,000 League Play 2,000

Revenue $ 470,000 $ 714,000 $ 312,000 $ 104,000 $ 58,000

Etc. Step 2) Competitor Survey - Write down ALL of the potential business segments of play that exist in your market (competitors) that you can even conceive of: membership (all categories), outside play, tournaments/outings (all categories),

It’s true.

If your course is in, or near, financial trouble and

you continue to try and impact your bottom line positively

league play, lodging rounds, special senior-junior-and ladies, etc. Note the number of rounds and the average rounds.

by only reducing costs you eventually affect your product (the golf course and golf experience) negatively. That’s an

Step 3) Let’s be realistic: Focus on increasing the play

unnecessary “one-two punch”. At some point, you will

segments that currently demand play at your course. Then

begin to lose your customer base and eventually your loyal

focus on the play that you are not getting, or not getting

customer base. Unfortunately, I see this as a knee jerk

enough of based on your competitors. Then conceive of

reaction from golf course owners and municipalities all too

promotional ways to better invite or solicit that segment of

often. However, a more effective means of dealing with

opportunity play.

revenue shortfalls after you’ve initially cut cost redundancy is


to focus your attention and energy to increasing new revenue

Step 4) Create a promotional budget that you can justify

by increasing new rounds at your course. It’s easier than it

for every segment of business you intend to capture.

sounds. But, it does take an investment of time to complete

only think of the traditional forms of advertising: newspaper,

the needed market research necessary to identify which

radio, magazines, TV, e-marketing. For example let’s consider

target segments of new rounds will be the most likely sources

“tournaments and outings”. It might be as simple as

of new revenue at your course. The good news is that it is

considering that you do a fair amount of charitable outings,

unlikely any course in your market is doing what is proposed

but not as much as your competition and you realize that

below. Therefore, the effort is likely to be rewarded with new

none of the staff has ever directly solicited this business by


Florida Golf Central • Volume 12, Issue 5

phoning them. I can almost guarantee you that your Chamber of Commerce has a listing of charitable organizations that you can get or buy. Most likely you got their business when they called you and your staff serviced their needs well. If this is your situation I’ve got a new promotional plan for increasing this segment of market play: PICK UP THE PHONE AND CALL THEM BEFORE THEY CALL YOUR COMPETITION. Now that’s service. Cost? $0. Same for corporate outings, leagues, and other group business targets.

Step 5) Repeat Step 4, first sentence, over and over again.

The perfect time for all your research and marketing organization is Thanksgiving through New Years no matter where your golf course is located. No one is in a buying mood. The holidays are upon us. The next best time is yesterday. And the third “most perfect” time is today. Get prepared now and you’ll be able to book more business in 2011/2012. January 2 through Easter is the selling season for golf courses (tournaments, outings, leagues, banquets, weddings, etc). Every business with inventory – tee times and event space are your inventory - needs a sales and marketing plan. And those plans start with market research.

Jack Brennan started PALADIN Golf Marketing in Tampa, FL in 1984 to assist owners and operators with effective marketing and sales practices for their golf courses. For a FREE marketing consultation contact PALADIN Golf Marketing & Associates at: 813-545-4600, jsbrennan11@verizon.net or through the web site www.golfcoursemarketingplans.com PALADIN’s Principal is affiliated with: The United States Golf Association, affiliate The Golf Association of Florida, Founding Member & Vice President on the Board Florida Golf Alliance, Founding Member & Treasurer on the Board International Network of Golf, affiliate Golf Course Business Consultants, Inc Founding Member since 1999, 2003-2005 President, 2005-2007 Chairman

Making the Business of Golf More Profitable Since 1984

Florida Golf Central • Volume 12, Issue 5


golf bachelor

Where were you born? Did you grow up there? Montreal, Quebec. I grew

What do you find to be the most annoying habit people demonstrate on the golf course? Slow play! It has nothing to do

up in Montreal, Paris, Toronto & Denver, and now I’m trying not to grow up in Daytona.

with skill – just be ready to play when it’s your turn and for god’s sake, your fourth putt is good!

Is “acting your age” over rated?

Name the three most important things to you in this world. Family & friends. Then,

Waaaay over rated. And boring.

What do you do for a living? I own

an I.T. consulting company called DuvalTec, I run a golf website called www.intothegrain.com and also do some freelance writing.

Aside from golf; what do you prefer for fun and relaxation? I play tennis

and hockey every week, and I love backpacking and traveling.

Whom do you most admire for their inner and outer beauty?

Most recently - Win McMurry. I met her at the PGA Show and interviewed her for my website. She is charming, funny, friendly, engaging and obviously beautiful. Call me Win! (wink)

Tell us about your first kiss? It was

John Duval

my car and internet access because my livelihood depends on them.

What do you fear the most? A long, tight Par 4 with water left and OB right.

What three people would you most like to play with in your fantasy golf foursome?

Bobby Jones, Jack Nicklaus and Tiger Woods, with David Feherty on the play-by-play and my dad as my caddie.

Have you ever witnessed sex on the links? Do horny squirrels count?

Have you ever participated in sex on the links? (Blushing) Yes, one night on the 18th green at an unnamed golf club…

Favorite comedian? Lewis Black!

very romantic. My girlfriend and I were in a canoe on a little pond under a full moon and sky full of stars…

Movies:…comedy, drama, action, romance? I usually prefer movies where

Tell us something about yourself that only your closest friends know. My

Last book you read? How to Disappear

real name is Jean-Francois, and I didn’t speak English until I was 6. French is my first language.

What three things would you need to survive on a deserted island?

A Swiss Army knife, my SAS Survival handbook, and a laptop with internet access would be nice…

Who would you like to have with you on the same deserted island; and why? My parents, because

stuff blows up.

by Frank Ahern. It’s a book about skip tracers, and how to erase your digital footprint and vanish without a trace. Very interesting stuff.

News, current events; hardcopy or on-line? Online. I like to skim various sources from all over the world. It’s interesting to see different perspectives on things.

Favorite magazine? Do I get bonus points for saying Florida Golf Central?

you can never spend too much time with your parents. Or, the Hawaiian Tropic Bikini Team!


Florida Golf Central • Volume 12, Issue 5

W e of of fe he r a co a n m vy- are vi me du na br rc ty, a de n ia sig t co l gr an ne lo ad d d red e, se th , e at in me g d fu ta rn b itu le re s Not Your Average Picnic Table

2817 NW 8th Place | Ocala, Fl 34475 | 888-878-5882 www.ofab.net/themetables.html | www.customthemetables.com

Cu sto Ta m T bl he es m by e

cart header girl

Brittany Smith Where did you grow up? Venice, Florida

What is your favorite sport to play? Favorite to watch? I love watching football and baseball!! What is your favorite part of being a cart girl? What is your least favorite part? I am a very social person so I enjoy meeting and talking to everyone. The least favorite part is that it is so hot outside.

Do you think the cart girls should be able to dress differently? How you prefer dress if you were given a choice? I think the dress is fine, shorts and a polo nothing wrong with that.

What type of music do you prefer?

I listen to just about everything, I love music and literally always have something playing. 14

What hobbies do you enjoy?

When I use to live back in Venice we would go to an event called “C&R” it was a big mud hole to go fourwheeling. My favorite thing to do though is going on the boat fishing. I could definitely do it everyday.

What is your idea of “the perfect date”? Is there such a thing, haha. I would say grabbing a couple of drinks at a restaurant on the water and watching the sunset. I want a fairy tale ending, I do believe there are some guys out there who are honest and real gentlemen.

Relaxed evening at home, or nightclub and cocktails?

I enjoy both, just depends on my mood. Nothing beats sitting at home in my pajamas watching a movie but it’s hard to pass up a night downtown.

Favorite comedian?

Chelsea Lately, I never miss a show!

Favorite charity to support?

The Tim Tebow Foundation. Florida Golf Central • Volume 12, Issue 5

Thirsty? Hungry? Order straight from your phone!

The NEW App for Food & Beverage On-Course Ordering!


View course menu and pro-shop items along with price and availability. Score card informs clubhouse of your location. Place your order with touch of a button.

what'sheader new

Dave Barlow. “Before, if you installed a synthetic putting green in your yard, it was permanent. They’d take dirt and rock and compact and rake it before they put the turf down. Eventually, it would show the imperfections. There’d be a footprint, or the ground would settle. Our interlocking, modular panel system takes the place of the crushed rock and dirt and forms a smooth solid base.” Barlow believes and has proven


that the secret to a perfect here are two factors that ruin

much time out of your busy day.

putting green is the base. “It’s

the enjoyment of playing golf

Well, times have changed. Tour

like building a house,” he says.

for the average player—time

Links, a company based out of St.

“You have to have a solid base.

and putts of less than 10-feet.

Petersburg, FL has developed a

Without it, you’ll have problems.”

How often have you gone over

synthetic putting green that you can

Another major advantage to a

your last round and thought, “What

set up inside or

if I’d made all of those three, six and

outside your home

eight foot putts? I could have had

and believe it or

a great score.” That is the golfers

not, it’s completely

lament. You also know you could


have made more of those putts if

“Our putting

you had the time to practice, but you

green system

know you don’t. It’s not the 20, or

features lightweight

30 minutes it takes to practice your

molded panels

putting, it’s the 20-minute drive each

that flow over the

way to get to the course and back

terrain,” says Tour

home. You can’t justify taking that

Links President

structural panel base system like Tour Links is the ease of installation. At 5.4 square feet each, the panels are relatively lightweight and easy to carry to the job site. A typical panel base system can be installed, by the homeowner, in less than one day without the need to hire a contractor or any other skilled laborers. For putting greens, the Tour Links Styrofoam contouring system makes easy work of creating the perfect topography, ready for panels to be installed on top to follow the smooth lines of the contours. What 16

Florida Golf Central • Volume 12, Issue 5

may take hours to create in stone and gravel can be done in minutes with this new state-of-the-art technology. With panel base technology, the precision-molded panel creates a near perfect surface and, when the panels are interlocked, they create a smooth base for the synthetic turf that goes on top resulting in a very smooth roll on the green. Most golfers understand the value of being able to roll a few extra practice putts when time allows. They also question the wisdom of installing a practice green. First, there’s the investment and then, what happens if they move?

Links putting green are pretty

a pre-pack putting green kit in your

“That’s one of the big advantages

straightforward. It allows any

home or office or create a customized

to our modular panel system,”

golfer of any skill level the ability

putting and chipping green in your

explains Barlow. “You never lose your

to practice day or night in the

backyard, the Tour Links Putting Green

investment, because it’s portable.

privacy of their own home or office.

System is the perfect answer for you!

You can disassemble it and take it

And with technology like this at

To learn more about the Tour

with you wherever you go. You can’t

your disposal, lower golf scores are

Links Putting Green System call 866

do that with rock and gravel.”

surely just around the corner.

921-7888 or visit their website at

The positives to having a Tour

So whether you are ready to install


Florida Golf Central • Volume 12, Issue 5


social golf

Take a Lesson from the Pros –

Why Social Media Is Good for Golf Courses and Golfers Watch the Golf Channel today, and you will continually hear from pros like Ian Poulter, Bubba Watson, Stewart Cink and many others talk about their Twitter accounts. They often brag about the amount of followers they have and even post updates in the middle of a tournament! Why is social media so important to them that they go as far as posting online while on the course, when they are supposed to be focused on executing their next shot and winning the tournament? The reason Ian Poulter will post an update while playing is the same reason a golf course should consider a social media strategy. The bottom line is that an effective social media presence will increase sales. Now sales is not the only thing social media can deliver: With a successful strategy, a golf course can improve on its brand, stay connected with customers, offer special discounts and, most importantly, provide customer service when its customers are away from the course. I read an article a few months back in USA Today that noted how Poulter posted online a picture of himself shaking hands with Prince Charles at the Ryder Cup. In this image, Poulter was wearing a white Power

With a successful strategy, a golf course can improve on its brand, stay connected with customers, offer special discounts and, most importantly, provide customer service when its customers

have. True, there is Golfnow.com and many other discount sites out there, but many courses are offering the best values on their Facebook and Twitter pages. Along with the discounts, golfers will have inside access to what is going on at the course. It is almost as if they are a “member” of the course but

are away from the course.

Balance bracelet, and shortly after his


specials that they wouldn’t otherwise

without the cost! I encourage all golfers to do a search for all the golf courses in

post, sales for the bracelet shot up.

that can benefit from your marketing

their area and “like” or “follow” them.

Poulter realized then that his sponsor

efforts, you can still build your brand

They will find many opportunities to

relationships could be impacted

and help spike sales at your golf course.

get deals and privileges as an exclusive

through his online efforts. This is

Additionally, golfers who “friend”


an example of the marketing power

or “like” the profiles of golf courses

If you have any questions or want

of social media. Though you are not

can receive many enticing benefits,

to learn more, please e-mail me at

Ian Poulter and don’t have sponsors

among them access to discounts and

dennis@golfclubmedia.com. Florida Golf Central • Volume 12, Issue 5

he Golf Channel The GOlf Channel The Golf Channel The Golf Channel The Gol

Orlando resident Bennett Maki Competes in Big Break Ireland


aking place at The K Club in Kildare, Ireland, Big Break Ireland features an international cast of six men and

six women competing against each other in an attempt to make their lifelong dreams of playing alongside the world’s top golfers a reality. The ultimate male or female winner will be awarded one of the most valuable prizes in Big Break history – two tournament exemptions from the four up for grabs (representing the LPGA Tour, European Tour and Ladies European Tour) and $50,000 in cash – among other prizes. Unlike a lot of his playing competitors on Big Break Ireland, Maki, 26, is starting

Mallory Blackwelder (24, Versailles, Ky.)–

his professional golf career. A model

One of the most experienced competitors on Big Break Ireland, Blackwelder is the daughter of 13-year LPGA Tour veteran Myra Blackwelder and professional caddie Worth Blackwelder. After traveling worldwide with the Ladies European Tour in 2010, Mallory is competing full time on the LPGA Futures Tour in 2011.  

and actor, Maki has appeared on numerous commercials that have aired on Golf Channel, which has served as a supplemental source of income to achieving his lifelong dream of competing on the PGA TOUR. The cast of Big Break Ireland are at different stages of their professional careers. Some have competed professionally on the world’s top tours, while others are just beginning their journey in professional golf.  The 10-episode series will feature an all-new team format.  One competitor will be eliminated each week, with the last person standing crowned Big Break champion. Joining Maki on Big Break Ireland are: 20

Annie Brophy (23, Spokane, Wash.) – A rookie on the LPGA Futures Tour and a proud alum from the University of Notre Dame, Brophy, 24, is looking to capture the “Luck of the Irish” on Big Break Ireland.

Joe Campbell (23, Cheltenham, England / Charlotte, N.C.) – The youngest competitor on the series, Campbell also is the longest hitter off the tee. He currently works at Carolina Golf Club, saving up money for the mini-tour events in 2011. 

Kelly Jacques (25, Thornton, Colo.) – Jacques made her return to competitive golf in 2011 after taking time away from the game following graduation at the University of Oklahoma.  Currently competing on a limited schedule on the LPGA Futures Tour, Jacques has a new, fresh outlook on the game and on life.  

Matt Melrose (27, Mulanje Malawi / Scottsdale, Ariz.) – A veteran of several mini tours and the Gateway Tour, Melrose is competing on Big Break Ireland without ever having watched a previous series.

Mark Murphy (33, Waterville, Ireland / New Orleans, La.) – An Ireland native, Murphy grew up four hours south of The K Club in Waterville. Currently residing in New Orleans, La., Murphy’s dream of playing on the PGA TOUR is still alive, although the results as a professional golfer have not Florida Golf Central • Volume 12, Issue 5

come to fruition like he hoped. A former caddie for Rocco Mediate, Murphy is competing in the 2011 Irish Open this week on a sponsor’s exemption.  

tion to hosting the 2006 Ryder Cup, The K

Nationwide Tour event at the Midwest

Club also has hosted 13 European Opens

Classic. Ryann O’Toole, a competitor on

on the European Tour.

Big Break Sandals Resorts in 2010 and

Past Big Break champions have won

a current rookie on the LPGA Tour, was

Nina Rodriguez (27, San Jose, Calif.) – Cur-

tournament exemptions to compete on

recently selected as a captain’s pick for

rently competing on the LPGA Futures Tour, Rodriguez is a late bloomer to the game, deciding to focus solely on golf at age 19.

some of the world’s top professional cir-

the 2011 U.S. Solheim Cup Team.

cuits, including the PGA TOUR, Champi-

Several other past Big Break com-

ons Tour, European Tour, LPGA Tour, Na-

petitors are currently competing on the

tionwide Tour and Canadian Tour. Most

world’s top tours, including Matt Every

recently, Tommy “Two Gloves” Gainey,

(PGA TOUR), Kim Welch (Ladies European

Big Break VII: Reunion champion and

Tour) and Sara Brown, Gerina Mendoza,

PGA TOUR professional, finished T5 at

O’Toole and 2009 U.S. Solheim Cup Team

the Wyndham Championship and James

member Kristy McPherson all competing

Nitties (Big Break Mesquite) won his first

on the LPGA Tour.

Nicole Smith (24, Riverside, Calif.) – Currently living out of her car, Smith is competing full-time on the LPGA Futures Tour. The proud alum from the University of Tennessee is looking to follow in the footsteps of Big Break Sandals Resorts competitor Ryann O’Toole, her close friend and travel companion on Tour.  

Julien Trudeau (30, Montreal, Quebec / Phoenix, Ariz.) – The lone Canadian on Big Break Ireland, Trudeau is looking to continue the recent success Canadians have had on Big Break. A veteran of several mini tours in the U.S. and Canada, Trudeau was ready to walk away from the game when a friend suggested he audition for Big Break and give professional golf one more try.  

Andy Walker (36, Phoenix, Ariz.) – A veteran of several professional golf tours, Walker has yet to have that breakthrough year in professional golf. In addition to competing on the professional circuits, he also is a professional golf instructor, assistant golf coach at South Mountain Community College and is a founding partner of the Joyner-Walker Foundation with former NFL great Seth Joyner.  

Whitney Wright (26, Rockingham, N.C.)– Girlfriend of Big Break Indian Wells competitor Robbie Biershenk, Wright is competing on the LPGA Futures Tour and supplements her income by competing in charitable competitions on the golf course.

Golf Channel’s Tom Abbott and Stephanie Sparks return as co-hosts for the series.

The Big Break show concept pits highly skilled golfers against each other in a variety of challenges that test their physical skills and mental toughness. Filmed in May at The K Club in Kildare, Ireland, Big Break Ireland will unfold on the resort’s two championship golf courses – the Palmer Smurfit Course and the Palmer Ryder Cup Course.  In addiFlorida Golf Central • Volume 12, Issue 5


special events header

Dean Stromwell

By Rick Harris, Sr.

Our Man in the World Am for 2011…with a kicker ending!


here is an old saying in golf that goes “When it’s your day… It’s YOUR day! For Dean Stromwall from Apopka, Florida it should have read “When it’s your week… It’s YOUR week!” especially when playing in the latest World Amateur Golf Championship in Myrtle Beach, South Carolina. For the four days in Flight 59(age 70 and above) Dean put together net scores of 72, 74, 64, and 65 to earn first place and a spot in the fifth day event that took place at the TPC in Myrtle Beach. Now here is the kicker part! On the fourth day the first four leaders in each flight are placed in the same foursome on a head to head basis by the tournament which adds a little pressure to the leader and the players that are chasing him. Entering Thursday’s event Dean found himself four shots off the lead of fellow competitor Bill Wallace. At the end of the round Bill had extended his lead to six shots and was the apparent winner in the flight. Figuring that he had no chance to play in the finals

Dean and his wife promptly left that afternoon for a visit to his summer home in North Carolina. On Friday, Dean called me on his cell phone to find out the final results in his flight and was dumbfounded when I told him he had won Flight 59! As a result of believing that he had lost Dean was NOT present to play in the finals of the World Amateur Golf Championship at the TPC in Myrtle Beach. A few days later I followed up with an inquiry as to what happened to the apparent flight winner and learned that he had been disqualified. The good news is that Dean earned $600 in prizes which can be picked up anytime during the next year.   Dean is a 79 year old golfer, who resides in Apopka, Florida and competes against other seniors in a variety of or-

ganizations including the Senior Amateur Golfers Association (SAGA) which was founded and managed by this writer. Eight months ago Dean had a knee replacement and after recuperating for several months he began playing again. The combination of the knee replacement, rehabilitation, and advancing age caused his handicap to go from a 15 handicap to a 17.3 index. It should be noted that Dean is a retired Air Traffic Controller; 5 time club champion at the Errol Estates Country Club, and a previous World Am Flight winner in the Senior 55 years and older bracket. He has played with a number of organizations all over the United States and has won golf championships in Traverse City, Michigan; San Antonio, Texas; and has competed in events in Pebble Beach and Bandon Dunes in Oregon.  Dean stated that hopefully he will be able to compete at the World Amateur Golf Championship in Myrtle Beach next year when he turns 80 years old.  Way to go Dean!

Dean Stromwell 22

Florida Golf Central • Volume 12, Issue 5

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celebrity header corner

Lucas Black— A big drawl and a real swing! L

ucas York Black was born to Larry and Jan Black on November 29, 1982 in Decatur, Alabama. Without any formal acting lessons, Lucas made his film debut with a small part in the Kevin Costner film The War (1994) at the age of 11. He did a few small parts in 1995 and he was next seen in the sleeper-hit Sling Blade (1996) and then in another dark film Ghosts of Mississippi (1996). A bit of Calvin Klein modeling and mainly school and sports occupied the rest of his spare time. He scored another summer hit with The X Files(1998) and finally got a lead role in the independent film Crazy in Alabama(1999). Selective about his film roles, Lucas turned down

Lucas Black had experience playing competitively, and I think it helped tremendously for the role, because there are certain things--the way a golfer carries himself, his demeanor--that it would be hard for an actor to fake. All the swings and putts were mine.”

Do you have your own charity or is there a charity close to your heart? I don’t have one of my own but I support several golf foundations in Missouri.

What was the greatest moment in your career? I hadn’t really thought about it. I don’t want to come off the wrong way, but I haven’t really had that experience. I started as a kid but never really dreamed of being an actor. Now, if I were to succeed in a golf tournament, I would have that moment. I definitely have more passion about golf than acting.

What is your most treasured item? I am not materialistic…that’s for sure. My wife and I just had a little girl 9 weeks ago—they are definitely the most important thing to me.

Lucas Black and Robert Duval an opportunity to star in the movie adaptation of The Horse Whisperer(1998) due to the request of having his accent altered. In 2000, he was seen with Matt Damon in All the Pretty Horses. He has worked just about every year since then and can now be seen in the just released Seven Days in Utopia. AZ Golf Central Magazine got to sit down with Lucas Black recently and he shared some insight into his views on golf, movies and life. He was proud to tell us that he is a real golfer.” I’ve 24

What’s the top song in your ipod right now? Well, I have putting a ‘little gravel in my travel’ by listening to Rodney Atkins’ Take a Back Road.

How many times a month do you get out and play? When I don’t work, I play every day. For the past few years, I have been doing a project a year, so for a few months I can’t play. But I still try to practice daily from April to September. I have been taking my game more serious over the last 3 ½ years.

Do you have a favorite course to play? Well, Pebble Beach and Spy-

glass are great. But, in Missouri, I like Old Hawthorne and Boone Valley.

What was your favorite TV show growing up? To be honest, I didn’t really watch much TV. I started acting at age 10. But I do remember watching a few fishing shows.

Who are some of the celebrities you were star struck by? I have met a lot of sports figures and golfers but I don’t really idolize anyone. It’s just not the way I was raised. I guess you can say that I can work with great actors and not make them uncomfortable because I don’t put them on a pedestal. I don’t think people should be put in that position. Afterall, we don’t really know the person. We should just appreciate their skills.

Who was your mentor growing up? Whether we realize it or not, there are many people in our lives who mentor us all the time. We take something from each person we come across. But,definitely my dad and my father in law. And, my golf coach.

Do you have a favorite quote that you live by? I really like the one by Dick Vitale, “If you laugh, you think, and you cry, that’s a full day.”

If you could change one thing about the acting world today, what would it be? There is always something in every job that we could change. But I think the movie industry is getting away from making movies like this. It’s so hard to find a G movie that isn’t animated, is entertaining and has value with good actors in it. Hollywood is too worried about strong faith messages and moral lessons because the audience might be offended. I think they are too mainstream focused. Florida Golf Central • Volume 12, Issue 5

Florida Golf Central • Volume 12, Issue 5


By: Stephen Trendler

special events header

Gavin Hall wins the AJGA Junior PLAYERS Invitational

Corey Carlson of Green Cove Springs played in his first PLAYERS


hat is already considered the Super Bowl of junior golf, the AJGA Junior PLAYERS Invitational featured 78 of the best junior amateurs in the world including 15 from foreign countries in this event at TPC Sawgrass. Many already had PGA Tour experience as they converged on a venue that was set up exactly like Winner Gavin Hall skillfully took on all challengers

The PLAYERS that the big guys play. With alumni that includes names like Michelson and Woods, the AJGA kids are seen as the future PGA Tour. Day One was played on the Stadium course with a trifecta of 3-under 69’s posted by Jim Liu of New York, Donald Stimble of Missouri and Nicolas Echiaverra of Medillin, Columbia. 3 more players posted 1 under 71’s with another 5 posting even par to make this event a real horse race. Day Two was played on the Dye Valley Course which hosts the Winn Dixie

Jacksonville’s A.J. Crouch finished with an impressive 7th place finish


Jim Liu puts 18 holes of pressure on the leader Jacksonville Open Nationwide event. Although overshadowed by the fame of the Stadium Course, the Valley course is no push over. Unless you are, of course, Gavin Hall who celebrated his 17th birthday with a smooth 64 to lap the field and take a 3 shot lead. This was no small task for Hall as this was only his 2nd start since June while recovering from an injury. Liu threw in a 2 under 70 but wasn’t enough to take the lead. On Day Three, Hall started with a 3 stroke lead and had a long list of players breathing down his neck. Since he had not yet won an AJGA event, he needed a lot of guts to hold off the stampede behind him. Hall came out smoking out of the gate and quickly extended his lead to 5 shots. What followed was an amazing serious of lead changes brought on by Liu as he cut Hall’s lead down to one shot at the turn. The back 9 par 5’s were the deciding factor for Hall’s victory as he birdied both. Liu however remained relentless with enough pressure to push Hall all the way to the finish. On # 18, Hall (a lefty) pulled his drive into the trees down the right side to create an exciting finish. With pure guts, he proceeded to bomb a 9 iron over the trees to the front edge of the green from 180 yards. He then only needed three more little swings to nail down the coveted trophy. The victory also gave Gavin Hall an exemption to the upcoming Nationwide Tour event at Dye’s Valley Course. What a birthday present! Hey pros…..Gavin shot 64 there….watch out! Florida Golf Central • Volume 12, Issue 5

Never look for a golf course phone number again. Never get lost looking for a golf course again. Know exactly what courses are near you, wherever you are.

grip it &header sip it

At Home on the Silverado Bench:

Winemaker Ralf Holdenried A winemaker can spend a lifetime

of the vineyard in the finished wine.”

searching for the perfect vineyard. In

After an internship at a boutique

Ralf Holdenried’s case, the vineyard

winery in Germany, Ralf realized that

found him.

winemaking was more than just a family duty: “Going through crush there

With an eclectic mix of wine-

– seeing the dynamics in the cellar,

making experience that spans

working with the grapes and the

two continents, Ralf is right at

land, melding equipment and tech-

home at William Hill’s benchland

nology to create something that

estate along the Silverado Trail

people care about and enjoy – that

in southern Napa Valley. From

really inspired me to pursue wine

childhood chores on his family’s

as a career.”

vineyard in Germany to crafting small lot wines in Napa Valley, Ralf is perfectly poised to bring his wines from the Silverado Bench onto the world stage.

Ralf studied winemaking and viticulture at Germany’s prestigious University of Geisenheim and worked at several wineries in Reinhessen and Nahe, gaining exposure to the full

Building on a Winemaking

spectrum of winemaking



Growing up on his fam-

Discovering Napa Valley

ily’s vineyard in Reinhessen, Germany, Ralf gained a

Ralf later studied

profound appreciation for

fermentation science,

cultivating the land. “Wine-

viticulture and enology at

making was part of my

the University of Cali-

everyday life,” Ralf explains.

fornia at Davis, where he

“My upbringing helped me

became fascinated with

understand the importance

California’s wine culture.

Ralf Holdenried

“California offers the freedom to move beyond some of the traditional laws of Old World winemaking,” Ralf explains. “Here, I have the flexibility to go in new directions without being confined by conventional customs.” Ralf joined E. & J. Gallo Winery’s Sonoma County winemaking team in 1998. He earned his MBA at UC Davis and later became winemaking director of Louis M. Martini’s small lot wines. “At Martini’s artisan winery, Cellar 254, I had the incredible opportunity to work with grapes from some of California’s most coveted sites,” says Ralf. “I was involved in the artistry of winemaking in a very hands-on way.” Finding a Home at William Hill Today, Ralf applies his breadth of experience to crafting William Hill’s sophisticated, contemporary wines from the Silverado Bench. “We have only begun to tap into the enormous potential of this region,” says Ralf. “Our 140-acre estate vineyard epitomizes the Silverado Bench –concentrated, flavorful grapes that make soft wines. I hope to express the quality of this region with every vintage.” This incredible vineyard, tucked away in the hills of Napa Valley, has found

William Hill Estate Vineyard


itself the ideal winemaker. Florida Golf Central • Volume 12, Issue 5

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stay & play

The Ultimate Golf Package L ooking for a bargain golf rave reviews from Golf Digest and vacation but don’t want to Golf Magazine, and Golf Digest has compromise on the courses named Possum Trot one of the most you’ll play? Glens Golf Group, known underrated courses in Myrtle Beach.’ for its award-winning courses, has the This package provides an excepional perfect package for you. The Ultimate opportunity to play on some fantastic Golf Package, available from September courses and not break the bank.” 15, 2011 – November 13, 2011, is a Accommodations are provided by 4-day/3-night package that starts The Village at the Glens, “one of the at $359 per person, based on quad best values in Myrtle Beach,” according occupancy. It includes eight rounds of Myrtle Beach area golf on topnotch courses for what you’d normally pay for three. Here’s how it plays out: A round each on Glen Dornoch, Heather Glen and Shaftesbury Glen. A fourth round at Possum Trot is free. You can then pre-book replays on all four courses for free. Spacious accommodations, carts and range balls, are also included. “Our goal is to give golfers a one of a kind experience,” said Jason Himmelsbach, director of marketing for the Glens Golf Group. “The Ultimate Golf Package offers award-winning courses and acclaimed accommodations, all at an affordable rate. Heather Glen, Glen Dornoch and Shaftesbury Heather Glen Hole #1 Glen have all received


to Golf Digest. Located adjacent to Heather Glen Golf Links, the spacious and comfortable villas are Scottishstyled with two bedrooms, each with double beds, two full baths, a full kitchen, washer and dryer, and a large living and dining area. A putting green is on-site, and a practice facility is right down the road at Heather Glen. Its driving range, putting green, and chipping/bunker area will have you ready for a day on the links. After a round, be sure to stop by the Heather Glen pub which offers a variety of cocktails and is also a great place for breakfast or lunch. The Village at the Glens is conveniently located just minutes from Myrtle Beach, well-known for its restaurants, shops and entertainment venues. It is also a short drive to either Myrtle Beach or Wilmington airports. Visitors not staying at the Glens, but who want to take advantage of this opportunity, can play the eight rounds with cart for as low as $236 per person. More information is available by calling 1-800999-9520 or online at www. glensgolfgroup.com. Be sure to check us out on Facebook at www.facebook. com/TheGlensGolfGroup. Florida Golf Central • Volume 12, Issue 5

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thinking of golf

Bigger Is Not Better

By Ed Gilbert, Head Thinker ed@absolutethinking.us

(Not in Golf Anyway!)


olf equipment marketing is big business for the manufacturers and for the PGA and LPGA professional golfers. Endorsements can be huge for the winning PGA/LPGA tour player. Hundreds of thousands of dollars just to wear a logo, use a putter, driver, wedge and irons. Check out the bags on television (not the elderly women) but the big bag carried by the caddie. No offense to older women. That is my current circle of influence. Just don’t want to confuse my readers who are easily swayed by youth, looks and tattoos. After doing a great deal of research, I found there is no good resource but patchwork all over the Internet for what pros play with what equipment. Few are loyal to one company. They may use Titleist Pro-V1 balls and a Taylormade R-11 driver and someone else’s irons. Money talks and the proverbial bull shit can’t get a VIP pass to an event. The bigger the marketing budget, the more impressions. The more impressions, the more potential sales. Unless you are astute. Porsche automobiles have a small advertising budget but people who can afford a Porsche know it is not about advertising. It’s about the quality of the product. From what I have found Taylormade has 76 players under endorsement contracts, Titleist – 30, Callaway – 21, Cleveland – 14, Scotty Cameron (Acushnet) – 38 and Mizuno a handful. Their best known was Nick Faldo. (Not too shabby). Since it is more apparent today that golf manufacturers have price fixed for the most part (Where is Sherman

when you need him?), the difference is in how you hit them and how you were motivated by one company’s marketing message over another. Since I am an equipment junkie and have owned 90% of all drivers made, I can give an educated opinion as an 11 handicapper who at one time was a 6 when I had an outer body experience for 45 days. Now

club in 1936 (Star-Line), Grand Monarch clubs in 1968, their first titanium club in 1990 and the highly successful JPX line began in 2005. Today for the player looking to improve their game, look at the JPX800. A great forgiving forged club. I play golf with the same 16 guys I have been playing with for over 15 years. I am the worst golfer at an 11 handicap. The best players all play Mizuno irons. There is an on-going debate about forged versus cast that could go on forever but here is what I know: If you want to get better and want a club you can feel, then the Mizuno JPX 800 forged iron is for you. Very forgiving. Most of the forged irons by Mizuno are made for lowhandicap players. However, these are a huge exception. This is a great forged iron for a large target audience. They are very forgiving and long. This new hot metal construction is a brand new process of making this club head. The club head is stronger and the impact on ball speed is worthy. 3 MPH faster and 7 yards longer on average. Pocket cavity on the other side extends the sweet spot and brings center of gravity deeper. This club is a great choice for players who want to try forged irons and still desire forgiveness. While the top 25 players don’t endorse them, does it really matter if it helps your game? PGA Tour pros could hit a $10 knock off club a long way. Their clubs are not made to the same specs we buy. So who cares? If you want one of the finest irons on the market today and be perceived as a Porsche kind of guy, buy this iron.

The bigger the marketing budget, the more impressions. The more impressions, the more potential sales.

Unless you are astute.


only a fond memory. The Taylormade R-11 driver in my opinion is the longest hitting driver on the market. The most used driver on the PGA Tour. But does that mean their new R-11 irons are equally as good? Maybe not. But branding of the R-11 driver will certainly help its iron sales. Probably one of the smallest qolf equipment advertising budgets today is from Mizuno. This is the Porsche of golf equipment. This company is 105 years old as it began in 1906. They made their first golf

Florida Golf Central • Volume 12, Issue 5

special events

HGTV’s ‘Selling New York’

Debbie Sufrin, Sabrina Kleier-Morgenstern and Maria Scarola.


Sean and Rena Clancy

hen One Thousand Ocean hosted

scheduled to air on the HGTV network,

tion, as well as the prescreening –

an exclusive prescreening of a

the event enabled partygoers to pre-

replete with movie concession-type

new episode of HGTV’s “Selling

view the episode before others across

treats – shown on a giant screen.

New York,” guests eagerly gathered

the U.S. and Canada watched it.

“Other series stars, Michele Kleier

to view it, knowing that the luxuri-

Celebrity guest of honor Sabrina

and Samantha Kleier-Forbes, had

ous oceanfront condominium played

Kleier-Morgenstern, who is among

planned on attending the event. But,

a starring role. Held in a sprawling,

stars of the highly rated “Selling New

at the last minute, they had to remain

$15-million-plus penthouse at One

York” reality series, was a welcomed

in New York to film another episode

Thousand Ocean this August, on the

addition to the festivities, which

of ‘Selling New York,’” explained Jamie

same evening that the episode was

included a cocktail and dessert recep-

Telchin, president of development for LXR Luxury Resorts & Hotels. Telchin managed the development of the 52unit, seven-story, modern building that is currently 75 percent sold. “We’ve learned a lot about show business,” Sabrina Kleier-Morgenstern told the guests. “Most importantly, the show must always go on!” Photographers clicked away, capturing the evening’s excitement that included not only rave reviews for the episode, but also for the 8,770 square feet of interior space in the penthouse (not to mention its 4,417 square feet of outdoor terraces overlooking the Atlantic Ocean, Boca Raton Inlet, Lake Boca Raton and city).

Susan Wexler, Joseph and Cheryl Barbagalio 34

Florida Golf Central • Volume 12, Issue 5

Jeff Currier, Jim and Paola Horvath

Katie Jordan, Peter and Lee Serena

“Having entered into a strategic al-

pool and sun deck, pool butlers, private

liance with the Kleiers to refer elite

beach cabanas, and a private walkway

clientele from New York seeking premier

over a dune to the beach. The building

waterfront property in Boca Raton, we’ve

also provides on-site management, pa-

received referrals which already resulted

trol services, a 24-hour desk attendant,

in a closed sale at One Thousand Ocean,”

concierge and valet parking.

said Telchin. “I am confident our rela-

A variety of unique Residences, Pent-

tionship with the Kleiers, as well as with

houses and one- and two-story Beach

the other New York brokers they have

Villas are available from approximately

introduced us to, will yield more refer-

$3 million to $15 million. The majority

rals to help us sell out One Thousand

have a private elevator landing, floor-to-


ceiling expanses of glass; fireplaces; and

The total dollar volume of closed

Additional lifestyle enhancements,

a private two-car garage. Most oversized

sales to date is just under $180 million.

found on site at One Thousand Ocean

terraces include a wood ceiling; private,

One contract is pending and only 12

itself, include the Ocean Club with

heated and jetted plunge pool; and an

residences of 52 remain. One Thou-

its fitness center, spa treatment suite,

outdoor kitchen. Penthouses have ceil-

sand Ocean is located adjacent to the

hot soaking tub, and steam and sauna

ing heights of approximately 14’, while

Boca Raton Resort’s Boca Beach Club.

rooms. There is a lounge with catering

two-story Beach Villas have double-

Residents who already are, or who elect

kitchen; multi-purpose room with TV,

height ceilings in the great room.

private membership privileges at the

video gaming console and movie library;

For further information, visit

Resort, can access all of its world-class

conference room; and an outdoor ter-

www.onethousandocean.com or call the

amenities and services for the all-en-

race with gas barbecue grills. Overlook-

Sales Center at (561) 869-5000 to sched-

compassing lifestyle.

ing the ocean and inlet are a swimming

ule a private showing.

Kathleen Meyer, Erik Silver, Carole Boucard, Paula Altizer Florida Golf Central • Volume 12, Issue 5

Darrel Branch, Rocki Rockingham, Jessica and Jamie Telchin. 35

live header golf

By Joel Jackson, FGCSA Executive Director

sweeter? They also have tennis courts and a supervised Kids Klub so mom can take a well deserved spa break or just enjoying some quiet time on the Photos courtesy of the Naples Beach Hotel


Aerial view of the Naples Beach Hotel and Golf Club

The Gulf and Golf at Your Door

If you must wander off property, the Naples area is home to fantastic shopping, museums, galleries, nature preserves, marinas, and performing arts and dining of all cuisines. Downtown Naples (5th Avenue and 3rd Street) as well as Tin City are all located just minutes from the resort, offering dining, shopping and features special festivals and entertainment throughout the year. Most of you are golfers so let’s tee it up on the Naples Beach Hotel’s golf course. When you arrive you can drop your clubs off at the Pro shop’s club


ne of the most anticipated events of

which is one of my favorite end-of-the-

each year on our calendar is the Ever-

day routines whenever I’m there. I have

glades GCSA’s Poa Annua Golf Classic

several photos of those sunsets on the

held each year in May at the Naples Beach

wall in our family room in Orlando.

Hotel and Golf Club in Naples. I’ve been

As a native Floridian we spent most of my

faithfully attending this event since the

childhood family vacations somewhere

mid 1980’s and have become a real fan of

on the Gulf coast beaches. Now I’m in the

the place. In fact, if any of my business

golf business and Naples Beach Hotel and

calls the rest of the year bring me to the

Golf Club gives me both the Gulf and golf

Naples area, I always make time to stay

right at my doorstep. What could be

there whenever I can. Why do guests return to The Naples Beach Hotel & Golf Club year after year? Some say it’s their tradition of family hospitality, which dates back to 1946. Of course, it also could be the championship golf course, world-class spa, excellent meeting facilities, award-winning beachfront dining or 7 miles of white-sand beach. If this was a quiz, the answer to “why I return” is all of the above. Another reason for me is the beautiful sunsets viewed from the iconic Sunset Beach Bar 36

storage and never have to worry about them again. The course was redesigned a few years ago by noted architect Ron Garl and will provide all the challenge and fun you could want from a test of golf. I get to play the course twice during our annual visits and it’s a wildlife wonderland to enjoy in the heart of the city. There are both birdies to be made and watched while playing the course.

Relax on the beautiful Gulf shore

Last year we viewed two bald eagles on #7, who displayed their fishing prowess by always enjoying a meal when we passed by. But my favorite exotic sightings are the Rose-cheeked parakeets. These bright chartreuse-green, parrot-sized birds can be seen around the course, but most often around the 15th and 16th holes. Come on down and like me get hooked on the hospitality, convenience and natural beauty of this historic beach hotel complex. Florida Golf Central • Volume 12, Issue 5

Marriott’s Gold VIP Membership

Member Beneets

The newly elected 2011-12 officers of the Florida GCSA are (l-r): Secretary/Treasurer Kevin Sunderman (Isla del Sol Y&CC; Past President Gary Myers CGCS (Disney), Vice President Nancy Miller (Maple Leaf G&CC) and President Mark Kann (U. of Florida/IFAS). Photo by Joel Jackson.

Harold Wilhelm (left) scored and ace worth $5,000 on the 15th hole at The Eaglerooke Club in Lakeland during the Ridge GCSA’s Annual Jack Harrell, Sr. Memorial Invitational. Congratulating Wilhelm are Ridge GCSAA Officers Scott Scamehorn and Mike Giddens. Photo by Joel Jackson. Steve Bernard from the Adios CC in West Palm Beach shot a 72 on the Grand Cypress New Course to win the Central Florida Crowfoot Open. He also won a spot on the FGCSA Golf Team to represent us in the GCSAA National Golf Championship in Palm Springs in February. Photo by Joel Jackson.

Florida Golf Central • Volume 12, Issue 5

- Unlimited daily play with payment of Gold VIP rate - Complimentary round upon enrollment - Discounted rate for member accompanied guests - 50% discount on range balls - 25% discount on instruction at Faldo Golf Institute - 15% discount on golf shop merchandise - 15% discount food and beverage - 7 day advance tee times

$75 Entitles You To Our Member Beneets For The Rest of 2011!!

Play at the GOLD VIP rate all year round. Enjoy playing privileges as low as $29.00 at all ve Marriott Golf facilities.

Free Round Of Golf With Registration!! 37

feature header

By Jay Golden, PGA Photos by TQK Event Photography

Tom Lehman, JJ Qualkenbush, and Kevin Streelman

The Miracle of Mentorship The dictionary defines mentor as an experienced adviser and supporter, usually older and more experienced, who advises and guides a younger, less experienced person. JJ Qualkenbush is a fortunate person, having experienced mentoring on three levels. First is the people who have mentored him, second are those he mentors, and third is his encouraging others to be a part of this very worthwhile endeavor. JJ’s most influential mentors are his parents. “They keep me motivated and always remind me that the goal is to have fun and never give up on my dreams,” says JJ. In addition, he says, “They support me and my golf dream financially, as well as always opening up new doors for my future. My father, in particular, is always talking to people and introducing me to them, which 38

has led to many wonderful things. My current golf coach, Joe Simonds, is a mentor who tells me that I have the ability to conquer the impossible. He has faith in me and in my potential and there are some tournaments when he caddies for me. His simple and important advice includes, ‘JJ, just relax and see it.’ ‘Fairway, green and two putts’ sets my mind at ease.” “The famous golf coach Hank Haney gave me goose-bumps just being around him. When he said ‘you have the work ethic of no other,’ it made me feel special. And being featured with Hank Haney on the cover of Florida Golf Central Magazine meant the world to me.” JJ is one of only three students out of the three thousand in his high school that are in a special co-enrolled program. This program Florida Golf Central • Volume 12, Issue 5

enables JJ to take four classes at school and two home-schooled classes so that he can be dismissed at noon. There is no question that when he leaves, he goes straight to the golf course, where he plays 18 holes and practices for an hour and a half every day. JJ also benefits from a less-likely group of mentors. “Many of my friends are growing up in a lower-economic area and tell me to cherish my talent. They frequently call me after tournaments asking how I did, and it makes me feel warm inside knowing that they care.” At Disney’s Children’s Miracle Network, JJ met another mentor, Tom Lehman, who mentors many people around the country. “I asked Tom several

the choice, he’d rather be captain than

in windy conditions. His mental game

questions and I totally trust what he

play.” JJ also learned about playing a

was also outstanding, as he stayed on a

told me. I asked him about being the

variety of shots on the course by watch-

level keel, whether he made a birdie or

captain of the Ryder Cup team in 2006,

ing Tom. “Depending on the situation,

a bogey. It is also a great boost to know

and although it was a nerve-wrecking

he hit it high or low with draws and

that Tom told me that I could contact

experience, he admitted that, if given

fades, which enabled him to play well

him at any time in the future if I have any problems or concerns. But most

Tom Lehman and JJ Qualkenbush

important of all, he told me about his past and the steps he took which led to his success. I am happy, proud, and very fortunate that what he described are the same steps that I have been taking.” PEOPLE WHO JJ MENTORS It is uncommon for a 15-year-old to be a mentor. JJ’s past experience with his variety of advisers has given him an understanding of leadership and mentorship well beyond his years. As a result, there are individuals in JJ’s school who ask him for advice. JJ says: “I encourage my peers to pursue a dream. More specifically, to get involved in a sport, this will lead to exercise, companionship, and fun. I personally think watching TV or being on the computer for long periods of time is unhealthy, and my advice is always to get involved and pursue a dream. Giving advice also benefits me because it reinforces my beliefs and reminds me of the road that will lead to fulfilling my dreams.” One person who JJ has mentored is Matt Coonan, who has been diagnosed

Florida Golf Central • Volume 12, Issue 5



with autism. Matt is 24 years old and caddied for JJ at the Children’s Miracle Network tournament at Disney in 2010. “I noticed that few people were talking to or paying attention to Matt, and when he joined me at the special awards dinner, he had a great experience. In addition to the entertainment, food and fun, I presented him a trophy that said ‘Best Caddy in the World.’ Seeing his smiling face was the most memorable moment of that week. JJ ASKS YOU TO BE A MENTOR In addition to JJ recognizing the importance of mentorship in his life—both receiving and giving—it would be a great reward for him if he


could encourage you to be a mentor.

better. Please consider sharing your

tial as a golfer and become one of

JJ explains, “Whether you are a role

knowledge, skills and experiences with

the world’s best. With his openness

model teaching someone something

relatives, neighbors, as a volunteer

to learn from others, his dedication

new, sharing inspirational mes-

at schools, or in organizations in an

to perfecting his skills and the sup-

sages or experiences with others, it

attempt to enrich the lives of others.”

port of his mentors—especially his

is something you should do. It is not

JJ Qualkenbush is a very special person

loving parents - JJ has an excellent

just personally rewarding but in some

physically, mentally, and emotion-

chance to fulfill his dream as well as

small way, changing the world for the

ally. His dream is to fulfill his poten-

to be a positive force in the world.

Florida Golf Central • Volume 12, Issue 5




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golfheader travel

Asian Influence


ne of the most dramatic golf courses to emerge in many years, Whistling Rock Country Club, has opened in Chuncheon, 50 minutes east of Seoul. The club showcases 27 holes of world-class golf by renowned international golf architect Ted Robinson, Jr.  The routing at Whistling Rock follows strategic elevation changes in mountain hillsides.  Respecting the natural elements of the diverse landforms, Robinson has integrated 15 lakes into this design.  These lakes are connected by numerous streams and

several cascading waterfalls that not only enhance shot values, but define Whistling Rock’s striking aesthetics. A creative combination of choices and challenges, Whistling Rock is a genuine golf adventure that poses enticing risk/reward scenarios throughout each nine for players at all ability levels.  “If you are playing the golf course from the back tees, it has every challenge you can possibly think of,” Robinson says.  “It will test your skills.  But it is also straightforward, with sets of tees for every player to have an opportunity to succeed on a golf course that is fun to play.”  An upscale, private country club, Whistling Rock has three nine-hole loops, each possessing its own distinctive traits, maintaining a strategic and artistic rhythm regardless of the order in which they are played.  The loops are named Cocoon, Temple and Cloud for the three signature tea houses that grace the golf course.  Each nine plays to par 36, with complementing yardages – Cocoon measuring a maximum of 3,571 yards, with Temple at 3,654 and Cloud at 3,646.  Integral to the design is Robinson’s capacity to vary the degree of challenge from hole to hole.  On the Cocoon nine, the demanding, uphill third hole (474 yards, par 4) is followed by a sharp dogleg (359 yards, par 4), where the green is reach-

able from the tee with a bold carry across bedrock-lined water. And while the green at the par-3 eighth hole is nearly encircled by sand, the fairway on the par-4 ninth is wide open.  On the Temple nine, the par-3 8th requires maximum distance (256 yards) and accuracy, but the 9th is a 376-yard par 4 that rewards a safe, short play off the tee.  The 9th features one of the most identifiable points on the golf course – a suspension bridge that connects the fairway and green, stretching across a natural bedrock canyon high above the water below.  The Cloud nine revolves around a five-hole stretch called “The Glen,” a segment that represents so much of what makes Whistling Rock special:  steep rock faces, elevated tees, cascading waterfalls, lakeside greens and dense forest throughout.  Whistling Rock has been developed by Donglim Resort Development Co., LTD., a subsidiary of Taekwang Group, a leading South Korean conglomerate with holdings in textiles, chemical, industry, cable television and financial services (insurance).  A spectacular clubhouse, designed by Francine Houben of Macanoo Architects (Delft, The Netherlands) is the anchor of club and has been inspired by beautiful mountain scenery.  The building sits at the junction between the existing mountain ridge and the cultivated landscape of the golf course. 

Clubhouse 42

Florida Golf Central • Volume 12, Issue 5

Formally in contrast with its lush, undulating surroundings, the rectilinear clubhouse appears as a beacon from across the golf course. The building concept consists of two strong Travertine stone slabs floating above the surrounding landscape.  Internal and external patios cross the stone slabs to create a diversity of outdoor spaces and art gardens.  he tea houses at Whistling Rock created as sculptural objects that vary from one another and serving as visual icons within the landscape, offer players a unique moment of relaxation during the round.  Each tea house takes its cue from the natural surroundings and carries the theme of each nine.  Landscape architects Ken Alperstein and David Fisher of Pinnacle Design (Palm Desert, California) worked closely with Robinson, Houben and other consultants to create a customized plant palette and oversee construction details to meet the project’s specific requirements.  Pinnacle artfully blended the natural surroundings of the project site with the shaping of the golf course and positioning of the clubhouse.  The planting of thousands of native

Hole #14 trees, including, Japanese Red Pine, Korean Pine, native dogwood, oak and cherry, has reinvigorated the property. These species – mostly transplants from original growth on site – were grouped and placed in groves to maximize their influence on the natural appearance of the golf course.  The mountainous resort area of Chuncheon sits in a basin flanked

by lakes and rivers. The town and its environs, a popular vacation and festival destination, is surrounded by Lake Uiam to the west, Chuncheon Lake to the north and, further east, massive Soyang Lake.   Membership to the country club is by invitation only.  For additional information, visit the Web site at www.whistlingrockresort.com. 

Perry’s has been a family favorite for generations. Our spectacular indoor garden and heated pool make your vacation weatherproof. Kids and grandkids love the Kids Beach Suites. And grownups love the Perrycation package that includes dine-around certificates good at outstanding restaurants. But best of all . . . Perry’s knows golf! Our reservations team can craft a custom golf package with any of the many choice courses. So visit perrysoceanedge.com or call (800) 447-0002.

Florida Golf Central • Volume 12, Issue 5


competitiveheader spirits



rom a nationwide search to a Top 20 then Top 10 –

highest number of votes in the

now the Final 5 Tommy Bahama

Final Round will be determined

Rumologist™ hopefuls have

as the Grand Prize Winner.

been announced and their jour�

����������������������� Since launching the Ru�

ney continues with final public

mologist search, over 12,000 new

voting to begin on October 3rd.

people are now following Tommy

After reviewing the Top 10 appli�

Bahama on Facebook. “The Jack Terr

cants’ new videos and essays, the


search has been a great way for

judging panel had a difficult choice

Tommy Bahama to connect to our

based on the amazing array of tal�

fans and friends and we have been

ent, personality and creativity to

amazed at the response,” notes Rob

choose from. However, a decision

Goldberg, Senior Vice President

has been made, and the Top 5 who

of Marketing and Restaurants for

hail from Osprey, FL to Orange,

Tommy Bahama. “We believe that

CA to Seattle, WA to Key West,

any one of these five remaining ap�

FL to Los Angeles, CA., will now

plicants would make a terrific Tommy

vie for the $50,000 and the title of

The Top 5 Tommy Bahama Rumologist Contestants are as follows (in no particular order).

Tommy Bahama Rumologist™.   The Finalists will be posted on the Tab within the Tommy Bahama Facebook Page (www.facebook.


day. The Finalist who receives the


Carlton Groom

Carlton Grooms Osprey, FL Matthew Robold Orange, CA

Bahama Rumologist winner, and we are excited to see who the public chooses. Once selected, the Rumologist winner will not only receive $50,000, they will become

com/tommybahama) for public

Kathy Casey

Seattle, WA

an important part of our team. We

voting beginning on 10/3/11

Jack Terry

Key West, FL

look forward to continuing our

through 10/10/11 (“Final Round

Phil Thompson    Los Angeles, CA quest of being the foremost experts

Voting Period”). There will be a

on rum, as well as the purveyors

limit of one vote per person per

of amazing rum cocktails.” Florida Golf Central • Volume 12, Issue 5

celebrity corner

Michael Douglas Describes ‘Personal Triumph’ H

ollywood star Michael Douglas

enough to beat the cut for the best 20

Harrington in our four-ball.

has called competing in the 2011

teams – who will play a final round

“Even three months ago it would

Alfred Dunhill Links Champion-

at the Old Course at St Andrews

have been a tall order for me to

ship “one of the greatest triumphs of

tomorrow – the ac tor and film pro-

be here, but it was certainly a big

my life”.

ducer said he still felt a huge sense of

incentive for me too – and I think

In January this year it was an-


that’s been important. During my

nounced that treatment for his throat

“Just being here this week has been

recovery from the illness I was able

cancer, which had been diagnosed

one of my greatest triumphs,” he

to practise my short game a little

several months earlier, had been

said. “When I was ill with my cancer

bit more than usual too as a help

successful and Douglas today spoke

it seemed a long way off that I could

to building my strength up. It is of

movingly about how golf had aided

get myself fit and well enough to

course disappointing that we didn’t

his recovery from illness during the

come over here and play again in

do better in the team event, but Colin

past eight months.

this great tournament. So it’s been

has played well this week so far and

Although his 13-under-par score in

wonderful to be here and to play golf

is in line for a high finish in the in-

the Team Championship, in which he

again on these magnificent courses

dividual event and I am very pleased

partnered former Ryder Cup captain

and to partner Colin and, today at

about that.”

Colin Montgomerie, was not good

the Old Course, to also have Padraig

Elsewhere in the Team Championship, music legend Huey Lewis and professional Simon Dyson, the 2009 Alfred Dunhill Links Champion, are just three shots off the lead on 26-under-par. Lewis whose round included a net eagle three on the 14th at St

Ryder Cup captain Colin Montgomerie and Michael Douglas

Andrews, said: “What a wonderful day, but it does help quite a bit when your professional partner shoots a 63! Simon played incredibly well, it was a privilege to see up close how he put together that score. We are sure to be in the running for the team prize, and that would be a dream if we could win that. We have got along great this week, and although I’ve played in this event quite a few times it has to go down as my best-ever day at the Alfred Dunhill Links. I even played pretty well myself, and managed to come in on a number of holes. As a great golf fan it is just a pleasure to watch these great professional players up close, and the courses we play here are fabulous. I’m looking forward to tomorrow’s final round already.” The prestigious Alfred Dunhill Links Championship is played over three of the world’s best known and respected links courses - the Old Course at St Andrews, the Championship Course at Carnoustie and the highly regarded Kingsbarns Golf Links.


Florida Golf Central • Volume 12, Issue 5





sticks & stogies header

By Geoff Stiles

Why do cigars cost so *&#! much? I’m often asked “why do a bunch of rolled up leafs costs so dang much”? It’s a complex situation, but the two main factors are time and tax. As the old saw goes, time is money. That bunch of leafs your smoking is at least 18 months old and probably more like 3 years old. From seed to harvest takes around five months. Another six weeks in a curing barn to dry the leaves out and then two months to ferment. The leaves then go into the aging room for at least 30 days, some for many years. All the while each tobacco leaf is handled hundreds of times by various employees. While labor is cheap in many cigar producing countries, it’s not free. All those hands add up. Sitting on tobacco leaves for years generates no income for the company. It’s only when they are rolled and shipped

price between a bundle cigar with

math to a more expensive cigar like a

no band or box and little aging; to an

Fuente Opus X. Assume wholesale is

Ashton VSG with well aged tobacco

$8.00, VT tax is $7.36 for a first cost of

an intricate band and ornate box.

$15.36. Retail price is now $30.72 in

Now comes the fun part, taxes. Most

VT, or “only” $16.00 in no-tax Pennsyl-

smokers are not aware that each state

vania. Even in a relatively low 20% tax

has its own set of rules and regulations

state that Opus will still cost $19.20.

for cigar tax and licensing. If you are

In high tax states a retailer often

lucky enough to live in PA, FL or NH;

can’t afford to take a full markup with

you have no cigar tax. However, if you

the massive taxes. So, in the end,

live in the People’s Republic of Vermont,

the state is making more money on

it’s 92%. Yes, 92%. The average state

cigar sales than the struggling retailer.

cigar tax is about 25%. That means if a

Now add in one more cost from each

cigar costs a retailer $1 wholesale and

state, retail tobacco licenses. In some

the state tax is 25%, their “first cost” is

states it’s only $20 a year, no big deal.

$1.25. If you are in Vermont, that first

If you’re lucky enough to sell cigars

cost is now $1.92. If the retailer takes a

in New York state, its’ $1000-5000 A

standard mark-up of 50% on the whole

YEAR for a license. This is why start-

amount in VT, that cigar now costs you

ing next year you won’t find cigars for

$3.84. In a no tax state like Florida,

sale at your local golf course. They

it would be $2.00. Now apply that

can never make enough money selling cigars to cover the

does the money come in.

cost of the license.

Once the tobacco is aged,

Despite the relative

it’s rolled. The labor cost

high cost of the average

of a top grade seven roller

cigar I still consider

can add $1.00 to each cigar,

them an “affordable

which is part of the reason

luxury”. Where else

that shaped figurado you

can you buy something

are smoking, is much more

that is the best in the

expensive than a simple

world for $10? What

robusto. A nice solid wood

can give you an hour

chest with German made

or more of pleasure for

hinges can cost $10 vs. $1

$10? What other item

or less for a cardboard box.

will keep your signifi-

A plain cigar label is only

die cut and embossed label like an Opus X can run .50 each. All these little costs add up to make the substantial difference in 48

cant other/kids from Photo credit: fiefdompolitics

pennies, but an elaborate

bothering you for an hour? Exactly. Now go enjoy a cigar and stop worrying about how much it costs.

Florida Golf Central • Volume 12, Issue 5

Florida Golf Central • Volume 12, Issue 5


duffer dan

Duffer Dan at


ow many times have you read a golf course article where the writer has called it ‘a diamond in the rough’. Even I with all my extraordinary eloquence have slipped into using the phrase. I went prospecting and found a little rough in a diamondBlack Diamond that is. The only rough to speak of is that which borders the lush manicured fairways of 45 flawless Tom Fazio designed holes known as the Quarry, Ranch and Highlands courses in a perfect setting in Lecanto, Florida, just over an hour north of Tampa in the rolling hillsides of Citrus County . This sparkling gem is going to be celebrating its 25th anniversary in 2012 and what better way to do so than under the new ownership of Escalante Golf. The 1320 acres of beautiful rolling terrain with a master planned private gated community provide a perfect home for folks looking for an enchanting and exhilarating golf experience. As you drive into the entrance to Black Diamond, and look to your right, you can catch a glimpse of why the original owners, Betty and Stan Olson, decided to purchase the ranchland and make it their home along with 500 other families The magnificent limestone quarry plays an integral part of one of Tom Fazio’s greatest designs, which has garnered Golfweek’s ‘Best Residential Golf Courses’ and Golf Digest’s ‘America’s 100 Greatest Courses’. I had the opportunity to visit Black Diamond recently and experience for myself the remarkable beauty and


challenging courses of this many faceted property. We played the 7000 yard Ranch first which is reminiscent of Pine Valley, requiring accurate play and deft putting on multi-tiered greens while enjoying elevation changes in excess of 100 feet. I must say the Members prefer this layout to the Quarry, plus the 3500 yard Highlands nine with its spectacular views can be incorporated into the Ranch to give you a different 18 depending on how you route them. I played the Ranch much better than I did the Quarry but to tell the truth, I was awestruck by both and loved my rounds equally. Fazio really outdid himself and we are the lucky recipients of courses who after 20 years are still considered the best in Florida, and that’s a lot of new ones to contend with. Escalante brought in a new management team to get the brilliance back to the Diamond. Bryan Richard moved from Waterlefe Golf & River Club in Bradenton, also an Escalante facility, to take over as the Head Professional and Andrea Knox left Burnt Store Marina to become Director of Golf, assuring members, guests and visitors the finest experience. The practice facilities are first rate as well. The huge driving range is complimented by a massive chipping green, 2 large putting greens and 4 more areas to polish short games. Diamond Dunes is a four hole practice course for family outings or a warm up before you attempt the real thing. The 28,000 square foot stone accented clubhouse is great for parties, weddings

and romantic dinners, and designed with a Scottish accent like many of the finer clubs in New England. The Quarry plays somewhat similar in the beginning to the Ranch, with its great flowing contours, elevations, natural sand expanses, glistening white bunkers and tiered greens. Then you pull up to #13, a 180 yard, par 3 that begins your journey. The tee shot must clear the crevasse leading into the depths of the quarry. The next hole is a 5 par along the south rim where safe play will lead to, if you’re lucky, a par. Don’t be a Duffer and try to skim the cliffs to get near the green, or ‘goodbye little ball’ never to be found. The next view is a Kodak moment standing on the tee box of #15 looking down to the fairway on the floor of the quarry with Lake Diamond glistening in the sunlight, reflecting the exposed limestone walls. It has got be one of most picturesque holes I have ever witnessed. Then climb your way out of the basin to the north rim and play a dogleg left par 4 that once again calls for smart shots or ‘bye bye’ ball. Last but not least, the 17th plays 216 yards to very tiny landing area. Sometimes I even amaze myself. Yes, I parred it, playing all 5 holes just one over. The par 5, 18th brings you back to the clubhouse and the culmination of one of the best golf experiences you will ever have. To enjoy Black Diamond’s true luster you can go to BlackDiamondRanch.com to learn more about real estate or stay and play packages. Florida Golf Central • Volume 12, Issue 5

J A C K S O N V I L L E / S T. A U G U S T I N E


the moment you arrive.

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Florida Golf Central • Volume 12, Issue 5

51 WGV30853 FLGolfCentralAD.indd 1

8/4/11 8:54 AM

orth florida PGA north florida PGA north florida PGA north florida PGA north

NFPGA Tournament Series in “Full Swing” NFPGA ED/CEO Rich Smith with Gerry James


avid Hronek, Plantation Golf & CC, proved his game was still in “PNC”

mode after cruising to a 9 under par victory at World Woods in the North Florida Championship. Just a few short weeks after competing in the National PNC in Hershey, David returned home to Florida to set the stage for his return trip to the 2012 PNC. Sean Gorgone, Sweetwater Highlands tried to keep up, but fell a bit short at 3 under for the two rounds. Brad Turner, Golf Academy of America finished a respectable 3rd at 2 under. That left 3 spots available

Jennifer Heinz

for the six players who all finished

Carlton Grande Lakes, came out on

Club at Julington Creek to earn the 3rd

under par at 143. So it was back out

top in the NFPGA Callaway Assistant

spot to advance to the National PGA

to the first tee for a playoff! Rod Perry,

Championship at Reunion Resort

Assistant Championship. Thank you to

Daytona Beach GC, Doug Rhea, Lake

in Orlando. Greg defeated Tyler

Jamie Wilson from Callaway for being

Nona and David Damesworth, Orange

Hitchcock, Disney Golf, in a sudden

on site both days and his contribution

Tree all birdied the first playoff hole to

death playoff to claim the title. Both

to the championship. All three will

punch their tickets to the National PNC

finished at 4 under on the challenging

compete in the 35th Callaway Golf PGA

in 2012.

Independence Course designed by Tom

Assistant Championship hosted by the

After a couple long days battling

Watson. Kevin Crawford, Bay Hill, won

PGA Golf Club this November 3 – 6.

weather delays, Greg Koch, Ritz

his playoff over David Palm, Champions

Bill Shriver and Jason Richards from


Florida Golf Central • Volume 12, Issue 5

Nyman, LPGA, Deercreek, finished third at even par 144. Yes, the ladies can play too! We wish Jennifer the best in her quest for her LPGA Tour card. Gerry James, Center Force Golf Systems, held off a strong field to take the NFPGA Senior PNC Title presented by Southworth with 7 under 137 on a breezy Watson Course at Reunion Resort. 7 other qualifiers for the National Southworth Senior Professional Reunion PGA Professional, Kevin Baker, Greg Koch, Jamie Wilson from Callaway

Championship will follow him to that championship in October. They are: Mike Smith, 140, Stan Cooke, World Woods, 141, Freddy Gibson, Golf Ed, 142, Mo Guttman, 143, Brad Turner, Golf Academy of America, 144, Bill Sellers, CC of Orlando, 144, and Steve Schaff, Turkey Creek, 145. Thank you our host PGA Professionals Kevin Baker and Sean Stewart and their staff for their exceptional service as always! Another great venue, great golf and great time! The NFPGA Teaching and Coaching Summit in October will feature David Leadbetter, PGA, along with our other

David Hronek with NFPGA ED/CEO Rich Smith the Belleview Biltmore took the title with

Legends was top shelf! Thank you to

legendary PGA Instructors. Our Section

clutch putt by Bill to birdie the first extra

Mark Verkey, PGA and his entire staff for

is fortunate to be the home of many of

hole of the playoff at the NFPGA Pro

a great day of golf, food and fun!

the greatest instructors the game has to

Superintendent at the Palmer Legends

Jennifer Heinz, PGA, TPC Sawgrass,

offer! They are gracious with their time

in The Villages. Two other teams tied at

successfully defended her NFPGA

and commitments to the Section and our

62 to get in the playoff. They were Chris

LPGA Womens Championship at LPGA

members. Our Teaching and Coaching

DeBusk and Jeff Morris from Havana CC;

International in Daytona Beach. She

Summit features presentations that are

The Villages and Eddie Frye and Gary

finished at 5 under 139 to claim the 2011

enlightening and entertaining. It’s a great

Newcomb from Big Cypress. As always,

title. Carolyn Hill, LPGA, finished under

learning experience for all who attend,

the service and food at the Palmer

par at 143 to take second. Kathy Grant-

including our featured instructors.

Florida Golf Central • Volume 12, Issue 5


orth florida PGA north florida PGA north florida PGA north florida PGA north

Section News

Gil Foushee, Rich Smith, David Damesworth, Rod Perry


avid Damesworth, Orange Tree, fended off a charge by 2011 Section Player of the Year Rod Perry, Daytona Beach GC, to win the Section Championship on the Magnolia Course at Disney! David finished at 9 under 207. Rod finished at 7 under 205. David made a dramatic birdie on #18 to close the deal! Rod wrapped up another Player of the Year Title. Gil Foushee, Club at Eaglebrooke edged out Alex Romanoff, Habitat GC for the Senior Championship title. Gil finished at 3 under 213 while Alex finished at even par 216. Gil and Alex

David Damesworth and family

were competitive in both divisions and played the championship tees. Legendary Al Kelley Captures Senior Legends Title. Al Kelley still has game. He shot 74, 75, 149 to take the 2011 NFPGA Section Legends Championship title. Tom McCrary, Glen Lakes finished second and Jerry Thomas, Bella Collina finished third. Solid playing! Quite a week! Stan Cooke from World Woods made a hole in one on #6! Of course it was the Global Golf Closest To Pin Contest! Gerry James and Brad Rollinson came out on top of a packed leaderboard in


oug Rhea Gunnned Down Nick Frontero to Win 2011 Shoot-Out! As the sun set over the marshland of Marsh Creek, Doug Rhea, Lake Nona was left standing in our NFPGA ShootOut Championship. Doug defeated Nick Frontero, Tee It Up, on the final hole. We were lucky with the Florida weather and about an 10 hour day of competition! The Shoot-Out can wear on the finalists as the day progresses through 11 holes of pressure and

Doug Rhea, Rich Smith, NFPGA Ed/CEO, and Nick Frontero

Sr. Legend Champion Al Kelley

the NFPGA Section Championship Pro Pro Warm-up at 8 under par on Disney’s Magnolia Course prior to the start of the championship. Thank you to all who played. It’s great to see our PGA Professionals take time away from work to compete! Thank you to Kevin Weickel and Eddie Dickmyer from Disney Golf for their great staff and service. Thank you to our partners, the PGA TOUR, Global Golf Sales and Cool Mist Stations. Thanks Mickey for stopping by to present the awards! It was truly a magical week!

“dodging some bullets” in the chip-offs! Marsh Creek was a great test and in fabulous shape. The scoring was better than anticipated, as the sea breeze held off for the qualifier. 76 was the 20th spot in the two brackets of 10 players heading to the front and back nines for the shoot-out. Thank you to Cary Splane, our host PGA Professional, and his staff for the great service. Thank you to the members for allowing us the privilege to play Marsh Creek.


he NFPGA and Nike will be a part of the ESPN Fan Zone at the Disney Children’s Miracle Network Hospitals Classic at the PGA TOUR event at Disney for all 4 rounds on October 20-23. Our PGA Professionals will be on hand to offer free 10-minute lessons to a captive audience of golf fans at the main entrance to the event! They’ll be lined up to get some help with their game and interact with our PGA Pro’s out on the front line to promote the game of golf and the PGA.


he Nationwide Tour will also be in Florida in October. The Winn Dixie Jacksonville Open presented by Planters will be held on the Dye Course at TPC Sawgrass. The 2010 Winn-Dixie Jacksonville Open presented by Planters generated more than $1.6 million for charity — a record amount for a first-year


Nationwide Tour event. While the event did make its debut in 2010, Winn-Dixie has a history of giving back to the community through its golf events.  In fact, Winn-Dixie golf events over the past five years have generated more than $7.6 million for charities throughout the regions in which Winn-Dixie operates.

Florida Golf Central • Volume 12, Issue 5

Juice Up Your Marketing!

Golf Marketing Services Marketing | Branding | Advertising | Public Relations Media | Web Design | Digital Media Graphic Design | Collateral Materials | Promotions Business Development

321-303-9684 www.golfmarketinginc.com

outh orth florida PGA north south florida florida PGA PGA north southflorida floridaPGA PGAnorth southflorida floridaPGA PGAnorth south

SFPGA Section Championship Congratulations to Christopher Kaufman, who won the 33rd annual South Florida PGA Section Championship August 23-25th, presented by TaylorMade adidas Ashworth and supported by Boxgroove and The PGA Tour. Special thanks to PGA Director of Golf Gene Fieger at The Hideout and PGA Members Tim Miller and Perry Smith at Wyndemere for such a successful event.

(L to R) Section Intern Franki Youse, PGA President Allen Wronowski and student John Pack pose at the annual FGCU PGA Golf Management Program Mentoring Event.

PGA President Allen Wronowski Visits FGCU

Burger, Tyler Clauson, Bill Constan-

through a game he loves to play.

tine, Steve Cox, Roger Curran, Charlie

“I am excited to be a part of an

On Friday, August 26, 2011, PGA

Dannewitz, Jim Demaille, Mark

organization of this stature, and

President Allen Wronowski attended

Doss, Andrea Drake, Todd Elliott, Jim

impressed by all the great work the

the 3rd Annual Florida Gulf Coast

Feipel, John Gardner, Dan Gawron-

South Florida PGA Foundation does

University’s PGA Golf Management

ski, Joe Groch, Dan Hansen, Kevin

throughout the community. It is

Program Mentoring Event as an

Laframboise, EJ McDonell, Mark Mof-

truly a privilege to be getting in-

honored guest and keynote speaker.

fatt, Danny Mullaly, Rick Neet, Jeff

volved and I look forward to help

The event, held in the Sugden

Nixon, Tom O’Brien, Will Paull, Ben

grow their tradition,” said Campbell.

Resort and Hospital Management

Pittman, Bob Radunz, Jeff Raimer,

Campbell’s donation will help

building on FGCU’s campus, kicked

Rick Rainville, Emily Ranney, Chris

support programs like Habitat for

off a special partnership between

Sheehan, Perry Smith, Don Tracy, Jim

Humanity and Smiling Fore Life,

first-year FGCU PGA Golf Manage-

Tureskis, Hugh Vaughn, John Wade,

and will help grow the various other

ment Students and Southwest

Shawn Ward, Steve Waugh, Ed Weber,

programs already in place. Thank you

Chapter PGA volunteer mentors.

Michael Weiler, Chris Weller, Gary

very much Ted for your support!

FGCU Internship Coordinator

Wilcox, Tom Wildenhaus, Andy Zullo.

Marty Hall established the mentoring program as a way to create close ties between FGCU’s students and local PGA professionals. The PGA

South Florida Section Foundation Receives 15K Donation

Fred Harkness Named SFPGA Senior Honoree Fred Harkness, PGA Director of

members attend the event and then

On August 29, 2011, a generous

Golf at Jonathan’s Landing was

graciously give their time throughout

donation of $15,000 was granted to

recently named the 2011 Florida

the academic year to help students

the South Florida PGA Foundation

State Senior Honoree. Fred’s

prepare for their first industry jobs,

in support of the various programs

devotion to the game of golf and

pass the Playing Ability Test, and

it conducts throughout the South

its growth make him a deserv-

successfully complete their PGA

Florida community. Ted Campbell,

ing recipient for this award. Fred

required work experience activities.

a resident of Boca Raton, President

will be honored by participating

Big thanks to the following PGA

of Lyons & Henkell, Inc., and avid

in the Bobby Goodman Memorial

Professionals who help to men-

golfer introduced to the South Florida

Pro-Am on October 13th where

tor FGCU’s PGA Golf Management

PGA Foundation by his PGA Teach-

he will strike the first shot and

students: Mike Arthur, Pete Beringer,

ing Professional, Chris Kaufman, as a

be honored at the awards recep-

Ben Bryant, Karl Bublitz, Audie

way of getting involved with a charity

tion following the tournament.


Florida Golf Central • Volume 12, Issue 5



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Battling to win on the course, and against Cancer: Golfer & family hold fundraising event to fight against Melanoma


ocal Mini-Tour golf professional, David Henry, is focused on acing the holes for more than to better his scorecard. In 2008, the young, promising golfer was accepted to the Professional Golfer’s Career College in Winter Garden, FL. This was a truly thrilling time for David & his supportive parents, Bill & Chris Henry, who were eager to see their son follow his dream and talent. As David made plans to move to Florida from their home in Iowa, the family was dealt a devastating blow. Chris Henry, David’s mother, was diagnosed with Stage IV Malignant Melanoma. The prognosis was not good. David told his parents adamantly that he would stay in Iowa, as he wanted desperately to be close to his mother as she fought for her life. Chris would have none of it! The family, including Chris’s mother (and David’s Grandmother) Anita, decided that they would all leave their hometown behind, and move to Florida so that they would all be together as David pursued his dreams, and Chris continued her fight against the devastating disease. Once they settled in Florida, Chris found new doctors and began treatments. David graduated from the PGCC in 2010 and began his professional golf career. David helped to support his mother as she went through difficult cancer treatments, and Chris & Bill were cheering David on from the side lines as he played. David had decided to dedicate his career to his mother, and those like her, fighting for their lives against Melanoma. He became not only a passionate spokesperson for the disease, but also pledged to donate a portion of his winnings & sponsorships on the course to the Melanoma Research Foundation. Sadly, since December of 2010, the family has lost three close friends to the battle against Melanoma; Jennifer Thomas, Brian Perry and Tina Miller. David now has all of their initials, along with his Mother’s, embroidered on his golf bag as an everyday reminder to the cause, and the people, he is playing for. Despite their circumstances, things seemed to be going fairly well for the family, but that was about to end as the summer of 2011 approached. Chris was started on a recently FDA approved 58

David Henry and his mom, Chris Henry Melanoma treatment known as Ipilimumab, or IPI. Although promising, this immune-based therapy proved to be very costly to Chris’ body and to the family’s financial situation.   As Chris struggled to endure the therapy, the family struggled to meet the growing medical bills. Although the treatment did prove to have some positive results, there was some shrinkage and stabilization of the cancer, ultimately Chris’ already weakened system was simply not able to withstand the harsh effects. She and her family made the tough decision to stop the IPI treatment to give her body a much needed rest, and to let her immune system begin to recover. Meanwhile, the cancer continues to cause her a great deal of pain and discomfort, particularly in her brain and lungs. In the same time period, David, following his own advice in advocating for regular skin check-ups, especially for those who spend a lot of time in the sun (like golfers) and for those with a predisposition (Melanoma is hereditary), had himself checked. He was in fact,

diagnosed with Melanoma. Thankfully, because of the screening, his was caught early. After having over 20 moles biopsied (and more to come), and 4 surgeries over the summer of 2011 to remove the malignancies found, David is now on his own journey to fight the disease. There is hope on the horizon for both Mom & Son. David’s prognosis is good, and he will soon be hitting the links again to join a mini tour. For Chris, there are additional treatment options, which the family hopes she will be able to start soon.   Like most treatments for this disease, her options come with a large price tag and huge co-pay for her and her husband, Bill. Help support the Henry family and their fight against Melanoma, they are “Fighting 2gether, Family 4ever”. To learn more about David Henry, and his mission to bring awareness to, and raise money for Melanoma research, please visit www.playingforacure.biz. For more about Chris Henry’s journey, or to donate towards the families’ medical expenses, please visit www.chrismelanomaawareness.com. Florida Golf Central • Volume 12, Issue 5

20 11

Salute to the Armed Forces



V E T E R A N ’ S D A Y, F R i D A Y, N O V E M B E R 11 , 2 0 11 WA L D O R F A S T O R i A G O L F C L U B | O R L A N D O , F L

Join the American Red Cross Mid-Florida Region at the Salute to the Armed Forces golf tournament, raising tens of thousands of dollars to benefit the vital programs and services offered by the Red Cross. The Salute to the Armed Forces golf tournament celebrates the 125-year historic partnership between the U.S. Armed Forces and the American Red Cross, and honors all service members, and veterans as well as the Red Cross volunteers and employees who provide services to them.

FORMAT: 1 day, 18-hole, 4-person team Scramble • 7:00am – 8:00am • 8:30am • 12:30pm – 2:00pm

Continental Breakfast Shotgun start Reception and Awards

Space is limited, RSVP by October 21, 2011

This Veteran’s Day, take the opportunity to express your appreciation for the freedom our Armed Forces have selflessly defended and those actively serving to keep America safe. Your participation or sponsorship of a service member, or veteran will help the American Red Cross Mid-Florida Region continue its mission of supporting local military families, communicating important news to those serving abroad, and providing financial assistance in times of emergency. This year’s tournament host is the acclaimed Waldorf Astoria Golf Club located in Orlando, Florida, a course designed by Rees Jones, one of nation’s premier golf course architects. The Waldorf Astoria features 18-holes, measuring 7108 yards with a par 72.

Reserve your foursome, or sponsor a service member or veteran. • Foursome • Two-some • Single

$1,200 $600 $300

Player entry fee includes Continental Breakfast, Registration, Gift Package, Course Contests, Lunch Reception and Awards Presentation.

Corporate Sponsorship Opportunities Available For more information, please contact Katherine Boo Gonzalez in the Development office at (407) 894-4141 ext. 4613.

Register your foursome today at www.GolfForRedCross.org

entral florida central florida central florida central florida central florida centr


Food for Thought


Photos by

espite the lingering skies of Hurricane Irene, the 1st. Annual Giovanni’s Golf Tournament, ben-

efitting the “Autism Speaks Foundation” turned out to be a big success.

With over 100 golfers participating at

Twin Rivers Golf Club in a four-person scramble, the tournament was able to raise over $3,800 for the foundation and Giovanni’s owner, Michael Nikollaj, Devin Williamson, and Chelsea Robinson

all its’ “little ones”. Michael Nikollaj, gracious owner of Giovanni’s and host for the tourna-

For the many golfers who played

ment, had this to say. “Even though I’m

in this years’ event, they were indeed

not a golfer, I was thrilled to be able to

greeted with some fantastic food,

help out and sponsor this event”. “It

plenty of cold refreshments and lots

wasn’t about winning, as indicated by

of “free goodies”. Rumor has it, plans

his score, he said with a chuckle, it’s

for the 2nd Annual Giovanni’s/Autism

really about experiencing the joy in the

Speaks Tournament, are well under

eyes of kids like Devin when he was

way and being made for next year.

pulling out the winning tickets in the

Giovanni’s Italian Restaurant & Piz-

special drawing. That’s when you know

zeria is located at 4250 Alafaya Trl #

you’ve done the right thing.”

132, Oviedo, FL 32765.

SPECIAL ANNOUNCEMENT WALK NOW FOR AUTISM SPEAKS SATURDAY, NOVEMBER 12, 2011 CRANES ROOST PARK, ALTAMONTE SPRINGS Please join Central Florida-Orlando Walk Now for Autism Speaks and help raise money to fund research into the causes, prevention, treatments and cure for autism. This fun-filled day is our single most powerful event to raise funds for critical research and awareness. Won’t you please register today and help make tomorrow a better day for all who struggle with autism. www.walknowforautismspeaks.org/ orlando, orlando@autismspeaks.org

Michael Nikollaj and Mae Peterson 60

or call 407-478-6330 Florida Golf Central • Volume 12, Issue 5

The Naples Beach Hotel & Golf Club Completes More Enhancements To Golf Course


he Naples Beach Hotel & Golf

course’s pristine natural setting

Club’s championship golf course

provides golfers with an incredible

has reopened, and it is even better

sense of serenity.

than ever. The Southwest Florida

A great way to experience the newly

course was closed June 6-September

enhanced golf course is by taking

1, 2011 so that it could undergo

advantage of the “4th Night Free” deal

additional enhancements to those

that the resort is offering October

made to the course last summer.

1 – December 20, 2011 (based on

The 18-hole, par-72 championship

availability and subject to blackout

course now boasts new grass on all

dates). This will enable you to

of the fairways. This follows the

experience the lush 125-acre resort,

enhancements in the summer of

which is Southwest Florida’s only

2010 which included new grass on

beachfront resort to feature an

12 of the greens, and on all 18 tee

on-site championship golf course,

boxes, and new bridges over some

world-class spa, and award-winning

of the course’s water features.

tennis center.

The design of the course and the

yardage remain the same, and the

Naples for a relaxing getaway,” said

course continues to be open to the

Jason Parsons, general manager

public, with discounts provided

of the family-owned resort. “The

to guests staying at the resort,

weather is great, and it is just

according to Head Golf Professional

beautiful here. So whether you wish

George Willard.

to golf on the newly renovated golf

Built in 1927, the course is

course, relax on the beach, lounge

Naples’ original golf course.

by our two beautiful new pools,

Updated over the years – first by

visit The Spa, or shop at Naples’

Mark Mahanna in 1948, then by

famous shopping districts, you just

famed golf course architect Ron

can’t beat the offerings or incredible

Garl in 1980, 1993 and 1998 – the

setting of The Naples Beach Hotel &

course was renovated to enhance

Golf Club. The ‘4th Night Free’ offer

the qualities that have always

simply provide even more incentive

made it so popular, according to

to visit.”


“The enhancements we’ve made

already-impressive offerings, the

to the course this summer and last

317-room resort completed a $22

summer were designed to enhance

million renovation in 2010. The

play while maintaining the

multi-phase project included the

originality of the course that has

renovation of guest rooms and

been our trademark for decades,”

suites, and the addition of a new $5

said Willard.

million beachfront pool complex.

Measuring 6,448 yards from the

blue tees, the resort’s legendary

accommodations now feature cool

course is designed for both

tropical color linens, fabrics and

enjoyment and challenge. The

carpeting; flat-panel televisions;


“Fall is the perfect time to visit

Continually enhancing its

Newly remodeled

Florida Golf Central • Volume 12, Issue 5

Southwest Florida’s Best Public Course Is Now Better Than Ever!

patio or balcony (with a view of the Gulf, golf course or the lush resort interior); coffee maker; and refrigerator. The new beachfront pool complex features: two pools, two whirlpools, the open-air Poolside bar and grille, restrooms, and locker facilities, as well as a pool/recreational shop. Picturesque tall palms encircle the complex, which is further complemented by direct beach access. Owned and operated by the Watkins family for 65 years, the resort features: 1,000 feet of pristine white-sand beach; the world-class Spa; a complete Fitness Center; the Mary C. Watkins Tennis Center with six Har-Tru courts; Beach Klub 4 Kids, a recreational program for children ages five to 12; an Orchid House, home to over 3,000 tropical plants; 34,000 square feet of indoor meeting and event space; and many beautiful and majestic outdoor venues. In addition, guests can take advantage of an array of great restaurants, including the signature beachfront HB’s on the



Gulf; The Everglades, providing spectacular views of the Gulf of Mexico; and the Seminole Store that serves deli sandwiches,

from for Resort Guests

ice cream, gourmet coffees and a variety of freshly baked pizza,


from for Non-Guests

pastries and desserts in a café atmosphere. The resort is just blocks from Naples’ renowned shopping districts of fashionable 5th Avenue South and historic 3rd Street South. Venetian Village, Waterside Shops, Bayfront and Tin City are minutes away. Guests can experience the area by taking tours of the Everglades, Caribbean Gardens, Corkscrew Swamp, The Botanical Gardens, or the Conservancy Nature Center. Boat and fishing

Our newly renovated golf course is now open and ready to welcome you. After extensive work over the past two summers, the golf course now features renovated tees, greens, and fairways. You will find our historic golf course – named “Southwest Florida’s Best Public Course” – a memorable experience.

trips also can be arranged at the hotel. Other leisure time activities can include Naples’ outstanding museums, theatres, and art galleries. Providing a comfortable, friendly atmosphere with impeccable service and first-class amenities, the resort is an exceptional tropical getaway. Resort guests benefit from no resort fees, complimentary self and valet parking, and complimentary fitness center admission. Contact the resort at (800) 237-7600 or (239) 261-2222, or visit www.NaplesBeachHotel.com.

800.237.7600 • NaplesBeachHotel.com 851 Gulf Shore Blvd. North • Naples, FL 34102

Florida Golf Central • Volume 12, Issue 5

63 NBH31248 FlGolfCentralad.indd 1

9/23/11 9:59 AM

Leading Edge Companies LLC Hosted its Inaugural Golf Tournament at Gulf Harbour Golf & Country Club in Fort Myers. More than $8,000 was raised from tournament proceeds to benefit The Gabriel House, a home for abandoned, displaced, underprivileged and medically needy children. “The Gabriel House community support enables us to continue caring for these very special children’s daily and varied medical needs including clothing, food, medications, recreation and more,” said The Gabriel House cofounder Edward Ravish. “As we celebrate 30 years of service to Southwest Florida, we want to give back to the community that has supported us and now needs our support more than ever,” said Don Raimey, president of Leading Edge

Chris Shields & Bob Puls

Gabriel House with Leading Edge Companies Companies. “We are thankful to our business partners who have come on board, and we look forward to building this event in the coming years to raise increased funds for local nonprofits.” The Gabriel House aids children from birth to 6 years old who have been abandoned, discarded and are

Kerri Sisson & Don Raimey

Leslie Morreale, Marion Bayers, Laura Denton, Barbara Heerlyn & Marcy Moates 64

in need of medical treatment. The nonprofit rehabilitates and helps these children reach their highest level of independence and functioning. The home provides a compassionate Christian environment, which does not discriminate against race, creed or color. Over the past twenty years, The Gabriel House has helped more than 300 children be rescued, medically treated and adopted across the United States. The Gabriel House is accredited by the State of Florida, through Florida Statute 409.176. For 30 years, Leading Edge Companies has specialized in employee benefits, human resources and compensation planning solutions. In addition, the company provides business succession and wealth management services to business owners and their executives.

David Kennedy & Tim McGee Florida Golf Central • Volume 12, Issue 5

Combine one of the best layouts in Central Florida with 120-foot elevation changes and superb guest service, and you’ll understand why golfers from all over the globe have put Highlands Reserve at the top of their “must-play” list of Orlando golf courses.


ighlands Reserve provides an experience over and above your typical Florida golf course. With the rolling hills, large undulating greens and a wide open layout, the course is a fair challenge for players of all calibers. Open to the public, Highlands Reserve takes pride in welcoming golfers from all over the US and throughout the world. The club has even recently been honored to host LPGA Tour player Christina Kim and European Tour player Pablo Martin who raved about the golf course conditions. Considered one of the best values in Central Florida, you don’t want to miss your opportunity to play at this great facility. The course is conveniently located on just minutes from the Disney World Resort on U.S. Highway 27 just north of Interstate 4. All golfers are welcome and tee times are available every day at (863) 420-1724 or toll free at (877) 508-4653.

Tee times may also be reserved online at www.highlandsreserve-golf.com.

Bring this ad and receive a special discounted rate!

rst coast first coast first coast first coast first coast first coast first coast first

Blake Holcomb hangs on to win the Gate PGA Invitational

By: Stephen Trendler The start of a birdie run for winner Blake Holcomb

Amateurs dominate the tournament


his annual showcase event features

of round 3. But it was Holcomb who

the best regional professionals and

kicked in the after burners with three

amateurs at the Ponte Vedra Inn

straight birdies after the turn to take a

and Club to shoot it out to see who has

4 shot lead over Rivera. What seemed

the best game in town. And this event

to be a simple cruise control mode to

never leaves excitement at home. This

victory for Holcomb, Rivera made it

year was no exception as a seemingly

exciting with a birdie run of his own

runaway victory turned into a final hole

late in the round to close the lead to


one shot going into #18. But Holcomb

Played on both the short but chal-

maintained his cool to par the 18th and

lenging Lagoon Course as well as the

took home the coveted trophy while

longer Ocean Course, the venue chal-

Pablo Creek professional Richie Bryant

lenged the field for 3 straight days with

took the low pro prize.

fast greens and ocean winds. Day One was played on the shorter Bobby Weed

Winner Blake Holcomb makes a great up and down on #8

re-designed layout where power was not an issue, but short game was the weapon of choice. Blake Holcomb opened with a leading score of 3 under par 67 followed by professional Clint Avret and amateur Patrick Lamb at 2 under, while 5 more players finished at one under. With greens as good as it gets, putts rolled in all day and the scores showed it. But the party was about to end . Day 2 was held on the much longer Ocean Course. Undulating greens were giving players fits, rough was punishing, and the ocean winds wreaked havoc with all players. Scores soared throughout the field as it was a day of survival. Current and former Flagler College players dominated the field

Players struggled to figure out the wind on the Ocean Course

(previous winners were also Flagler players.) Par felt like a 63. Amateur Patrick Lamb took the lead with a par 72 while Holcomb was beaten up by the conditions with a 75 to fall from the lead. Professionals were nowhere in sight as amateurs dominated for 2 straight days. On Day 3, Holcomb and Lamb seemed to be jockeying for position. Meanwhile amateur Luis Rivera quietly took the lead in the early stage 66

Pro Santiago Cavanagh getting serious to catch the amateurs Florida Golf Central • Volume 12, Issue 5

what's new

Swing Pure. Putt Pure. Practice Pure.

Proper Setup

Proper Swing


If you want the perfect golf swing, training is essential. When it comes to the best advice for golf training, practice makes perfect. And the right golf training aid can help make your dream into reality. Wouldn’t you like to hit short irons into more greens? Sure! Wouldn’t we all? But that would mean you need to have more distance off the tee as well as better accuracy. Most golf swing training devices take you through the correct golf swing mechanics to help you repeat a golf swing that will hopefully hold up for 18 holes. And with the onslaught of training aids hitting the market each year, it is easy to open up your wallet in hopes of a better swing. But not all swing trainers are created equal. Dominus Golf is a developer and marketer of golf performance and skill development training products for serious golfers of all ages. They are proud to introduce their flagship product, the Tour Pure Pro, which gives golfers

• More distance and control • Better rhythm and tempo • Accuracy and consistency The Tour Pure Pro Swing Trainer has been created especially for low-to-mid handicap golfers and faster swing speeds (over 100 mph with driver). Unlike a traditional golf club, the Tour Pure Pro counter balanced, weighted swing plane indicator allows you to work out with a heavier golf trainer for maximum impact while maintaining proper form. This will increase strength and flexibility in the golf specific muscles. It will 68

Powerful Swing enough space between your head and hands. This makes for a good top position and thus makes your swing stronger, so you can hit it longer.

Tour Pure Pro Helps Create Position

add distance to your drives, greater control to your approach shots, and more confidence in your putting stroke. Tour Pure Pro makes your swing powerful and consistent. It gives you a clear visual understanding of where the club needs to be swung as it approaches the most critical point of the swing-the impact zone. To hit solid, accurate shots, the club face must be square or squaring at impact and the club must be approaching the ball on the proper plane. Tour Pure Pro’s unique center shafted, weight balanced design provides immediate feedback (both positive and negative) on whether you are heading toward the proper swing path. By making Tour Pure Pro a part of your training regimen and warm up, you will experience a more powerful swing. Translated to something you desire: those long par 4’s will seem like child’s play!

Three Tour Pure Pro Design Fundamentals Tour Pure Pro Helps Create Space Poor positioning at the top is often a set up for a weak down swing. As you swing to the top, Tour Pure Pro helps maintain space correctly. It moves the top of your spine away from the ball to ensure

Tour Pure Pro helps you to never be too far inside or too far outside. The Tour Pure Pro puts you in check the moment you grip this innovated swing trainer. It helps to move your shoulders and the club around your body, simultaneously creating a perfect downswing by hinging the wrists and turning through the striking zone.

Tour Pure Pro Helps You Putt Better Most golfers have a tendency to not align themselves to the cup properly. That results in a push or pull of the the putt. To be consistent, proper alignment is key to the correct starting line. Tour Pure Pro is not only a swing trainer, it’s a putting aid. To get started on the target line, simply lay down the Tour Pure Pro, align yourself and practice from different distances and speeds. Best of all, you will see if you’re correctly lined up to the cup. Jeff Ritter, one of the world’s most prominent golf instructor says, “I’ve come across a lot of training aids and to be honest, many don’t quite make the cut. Every now and then, however, I’m introduced to a product that immediately shows its value helping golfers better feel the proper movements of the golf swing. The Tour Pure Swing Trainer by Dominus Golf does just that and a little bit more.” For more information or to order, please visit www.dominusgolf.com. Florida Golf Central • Volume 12, Issue 5


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product showcase

October is Breast Cancer Awareness Month ➊ Armpocket Armpocket is the ideal accessory for active, eco-conscious people outdoors, at the gym, store, school or traveling. Expertly engineered by runners for runners, the water-resistant Armpocket securely holds multiple items such as keys, phones, energy bars, credit cards, iPods and IDs, to make hands-free activity possible. Memory foam padding ensures comfort and a snug fit, while a proprietary touch-through screen allows “on the move” smartphone application and iPod/MP-3 player music operation. Armpocket is donating 10% of all sales of PINK Armpockets to the Breast Cancer Fund in support of increasing awareness of the significant health benefits of exercising and sustaining efforts aimed at eliminating environmental causes of breast cancer. www.armpocket.com

➋ Poo Pourri Poo Pourri has everyone’s toilet covered as October kicks off a number of events including Breast Cancer Awareness Month, Hunting Season, and, oh yeah, planning for the coming holidays. The before-you-go toilet bowl sprays are an eco-conscious remedy for neutralizing bathroom embarrassments before they can happen. Thanks to Poo Pourri›s secret formula of natural essential oils, they can eliminate even the toughest of smells. Simply spray the bowl before you go and no one else will ever know! Poo Pourri is doing their part to support the cure for the ta-tas as Breast Cancer Awareness Month starts. Everyone is connected to another who has suffered from breast cancer, and Poo Pourri is helping those with big and little problems with their No. 2 toilet bowl spray. The sweet scents of Mandarin, Bergamot, and orange with hints of peaches and berries eradicates nasty odors before they hit the air, and 20% of the proceeds of No. 2 go to help raise awareness and support for breast cancer research. They’ve been donating to the cause since May and are going to run with it clear through the end of 2011. For more info visit www.poopourri.com.

➌ G/FORE G/FORE, a new company from fashion designer Mossimo Giannulli of the Target retail-exclusive Mossimo brand namesake, recently launched a unique line of 13 coloured golf gloves. Channeling his fashion sense and tireless aesthetic, Mossimo Giannulli leads G/FORE innovation by blending his sensibility for trend and style with his penchant for golf.  G/FORE’s finely tailored glove feature hand-selected grade AA Cabretta Leather, a boiledfelt, embroidered logo, and a soft pile velcro closure.   G/FORE has partnered with The Breast Cancer Research Foundation (BCRF) to help raise money for breast cancer.  During the month of October G/FORE will donate 10% of all Men’s & Women’s Blush glove sales to the foundation.  Help us support an amazing cause one pink glove at a time!   Available at www.g-fore.com & www.trendygolf.com.


Florida Golf Central • Volume 12, Issue 5

October is Breast Cancer Awareness Month ➍ Devant and Burton In honor of October being National Breast Cancer Awareness month, Burton Golf Bags and Devant Sport Towels are generating awareness and support with its Pink Ribbon Collection. Devant donates a portion of the sales of the Pink Ribbon collection directly to breast cancer research at the Virginia Commonwealth Massey Cancer Center located in Richmond, Va. During the month of October, Burton Golf will also donate a portion of its sales for any Burton golf bag ordered with a pink ribbon logo. For more information, www.devantsportstowels.com and www.burtongolf.com.

➎ Kate Lord

Kate Lord offers a a line of apparel and accessories with a pink ribbon. The products are very popular for golf tournaments and fund raisers with proceeds going to breast cancer research. The Pink Ribbon collection includes polos shirts, sweaters,outerwear, headwear, divot tool, hat clip and ball marker gift packs and travel accessories. All product include the pink ribbon logo and also can be customized with the charity event. For more information, www.katelord.com.

➏ Chromax Chromax Golf, (chromaxgolf.com) manufacturers of the high-visibility, multicolored, metallic golf balls, is selling pink golf balls (6 in a pack) with special pink packaging to help support Breast Cancer Awareness. “Chromax Golf will donate a portion of the proceeds from the sales of these specially packaged balls to help support the research for families affected by this devastating disease,” said Stuart Lin, founder of the Chromax Golf Company and inventor of the Chromax golf ball. “We realize that awareness and education are integral parts in fighting this illness and are happy to give back.” For more information on Chromax Golf balls, visit them online at ChromaxGolf.com.

➐ Bionic Pink Ribbon Golf Glove Scientifically and anatomically designed by a leading orthopedic hand surgeon, Bionic’s pink ribbon women’s golf glove is an addition to the popular Bionic Golf Glove line that will also help raise funds for breast cancer research. A portion of the proceeds from the sale of every Bionic Pink Ribbon Women’s Golf Glove will be donated to the American Cancer Society. The Bionic Pink Ribbon Women’s Golf Glove, featuring all of Bionic’s patented technology to improve comfort, control, grip and performance, is made from the finest cabretta leather. The very attractive glove is set off with a pink ribbon, the universal symbol for breast cancer awareness, funding, research, and treatment. MSRP $24.95 each. FREE UPS ground shipping if you enter FGC1008 in the shopping cart on our web site when ordering 2 or more gloves. For more information call 1-877-524-6642 or visit the website at www.bionicgloves.com. Florida Golf Central • Volume 12, Issue 5


aces & header eagles

Aces & Eagles Marriott Golf Names Chris Flynn Golf Grounds Manager of the Year


arriott Golf, one of the world’s premier golf operators, recently announced that Chris Flynn, Director of Grounds for Grande Pines Golf Club and Faldo Golf Institute, located in Orlando, Fla., was named Golf Grounds Manager of the Year. This marks the second time that Flynn has been recognized as Golf Grounds Manager of the Year, previously receiving recognition in 2008, since the inception of the award in 1998.  The award is based on performance excellence for current and previous years in various categories, including maintaining turfgrass conditions, successful large scale renovation or construction projects, loss prevention efforts, personnel development, operating within budget, active pursuit of industry-wide certifications and education, and more. Under Flynn’s guidance, Grande Pines Golf Club underwent successful refinements, including bunker restorations and landscape modifications, designed to improve the playability of the course while also delivering a high overall golf satisfaction score.  In addition to his exceptional work at Grande Pines, Flynn was responsible for supervising a renovation at Grande Vista Golf Club, which included bunker and greens renovations, and the installation of new tees at Faldo Golf Institute.  This project also resulted in a high overall golf satisfaction score. “We are happy to recognize Chris Flynn as our Golf Grounds Manager of the Year for the second time,” said Robert Waller, Senior Director of Golf Grounds, Marriott Golf.  “Chris is truly deserving of this honor as he is committed to ensuring that Marriott Golf customers enjoy a first-class experience and product every time they visit the course.”  


Fred Harkness Named 2011 Florida State Senior Honoree


red Harkness, PGA Director of Golf at Jonathan’s Landing was recently named the 2011 Florida State Senior Honoree. Fred’s devotion to the game of golf and its growth make him a deserving recipient for this award. Fred will be honored by participating in the Bobby Goodman Memorial Pro-Am where he will strike the first shot and be honored at the awards reception following the tournament.  “I was both honored and shocked when I got the news. I thought to myself… I hope they aren’t just choosing the oldest working PGA member in the Section!” kids Harkness. A PGA member for 36 years, Harkness serves as the PGA Director of Golf at Jonathan’s Landing Golf Club, a position he’s held since 1978 for a total of 33 years. “I just love our members here at Jonathan’s Landing. They are the absolute best. The nicest people you’ll ever meet,” said Harkness. Fred Harkness served in various capacities at the Section, including Awards Chairperson, as well as many committees over the years. He’s won awards including the Golf Professional of the Year in 1998, Merchandiser of the Year in 1990, and the Bill Straughsbaugh award in 2006. The Senior Committee of the South Florida PGA selects the recipient for the Florida State Senior Honoree. Victor Tortorici, Chairperson of the Senior Committee says about the selection process, “Fred was nominated for Senior Honoree. He serves on the Senior Committee and wasn’t even aware he was nominated. As the Committee discussed the candidates, we all said we had the perfect candidate right there in the meeting with us (without his knowledge)! Fred is fantastic. There’s nothing he HASN’T done in the Section. He’s doing a great job and has been at Jonathan’s Landing over 30 years. We recognize him for his achievements and especially his long tenure at his facility.”            Florida Golf Central • Volume 12, Issue 5

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Profile for Golf Central Magazine

Florida Golf Central Magazine V12 I5  

Florida's Golf, Travel and Lifestyle Magazine

Florida Golf Central Magazine V12 I5  

Florida's Golf, Travel and Lifestyle Magazine


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