Page 1

The Best New Product of the 2011 PGA Show is Jim Flood’s PowerPod II from Tiger Shark Golf See pages 39-41 for more

W W W . F L O R I D A G O L F C E N T R A L . C O M

WE SAID PLAY BIG, NOT PAY BIG. The opportunity to play Alabama’s beautiful Robert Trent Jones Golf Trail in the springtime is something to be relished. And with the cost so low, there’s just no reason not to claim your place on the first tee. Hello, sunshine. Choose your spring special and book today!








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* Specials do not include lodging or tax. Valid March 3, 2011–May 8, 2011. Two-day package: Ross Bridge available at rack rate. Three-day package: Ross Bridge available at 20% off rack rate. Specials cannot be combined with other discounts. Specials do not include play at Lakewood Golf Club. There is a $10 surcharge for each round on the Judge at Capitol Hill. Juniors ages 17 and under play for 50% of rack rate ($40 for 18 holes at Lakewood G.C.). Packages must be paid in full and booked with reservations at least 48 hours prior to play. Some restrictions may apply. Offers subject to change.

from the publisher header

International Networking F

or me the word networking means… let everyone you meet know what you do, how you can help them do what they do, what you want, who you want, and how to make it happen. That’s being resourceful. It’s no big mystery that ING (International Network of Golf) was started by a couple of very cool Central Floridians, Mike and Linda Jamison. Every year they have a networking party at the show, and this year was Funtastic!! Along with its stated mission of enhancing and promoting communication and education in golf, the International Network of Golf also has another goal: Keep the fun in golf. ING, the 21-yearold, non-profit networking organization with headquarters in Lake Mary, did just that from ClubING at the PGA Show. Highlighting a lively three-day schedule was the Media Reception and Happy Hour on Thursday, sponsored by and TaylorMade-adidas Golf and Golfpac Travel of Altamonte Springs. LPGA Tour star Natalie Gulbis, part of the strong contingent of TaylorMade tour professionals, took part in a Q&A with a standing-room-only crowd in ClubING. Other activities included two awards presentations (Media and Business awards), a State of the Industry presentation by Pellucid Corp., and several sponsor displays featuring such companies as Circle of Trust, Cleveland Golf, Pin High Pro and Wilson. And, of course, the great networking that ING and its 450 members from around the world are known for. I read somewhere, I don’t remember where, or I would tell you… I swear, I would… that the PGA Merchandise show (held right here in O Town) is the annual barometer for the golf business, and with the increase in show attendees and over all participation we have an uplifting 2011 outlook!! It’s about time someone published positive. Two weeks later the Golf Industry Show was held here as well, and in late Feb the Club Managers Association of America has their conference here. Hey, speaking of networking...guess where I found the most adorable little intern ever? At “the club” (Tuscawilla Country Club that is) and guess what her name is? Caitlin McLarnon, how perfect is that? You wanna’ know what else she’s a beautiful, red-headed, high spirited lass who is studying marketing, public relations, and photography at UCF. Talk about luck of the Irish! Her father took her out golfing & she was hooked. He’s swung his clubs all over—through Ireland and South Africa, just to start. Cait played in High School and has been out on the course on her free time from school. Please join us in making her feel like part of this wackadoodle team hear at FGCM. Everyone just loves her already! BTW, is there something wrong with me if I think being on the course with my mate makes me feel kinda’ amorous, or is golf just very romantic?

Volume 11, Issue 5 Publisher: Terrie L. Purdum Editor in Chief: Shannon Coates Managing Editor: Dave Daubert, USGA The Green One: Tonyia Fulghum Executive Editor: Joel Jackson–Director of Communications for the Florida Golf Course Superintendents Association

North Florida Regional Editor: Stephen Trendler West Coast Regional Editor: Chris Karamitsos Photographers: Lynn Pelham, Brion Price, Peter Hakansson Tres Fenton, Dennis T. James, Mike Coonan

Public Relations & Social Media Director: Caitlin McLarnon Senior Correspondent: Rick Harris, Sr. Executive Correspondent: Dennis T. James Contributing Writers: Jay Golden, PGA; Marc Ray, CMAA; Greg Wise; Ashley Prange Glenn Makin– Publisher of East Tennesee Golf  News

Media Muse: David E. Bailey Digital Media Manager: Jason Philo Digital Video Producer: James Lee Director of Sales and Marketing: Jason Keesling Business Manager: Debbi Westbrook, dwestbrook@cfl.rr.com Graphic Design: Melahn Cable, melahn@mac.com Website Design/Network Support: ryjo.com Magazine Printing: Sundance Graphics 9580 Delegates Drive, Orlando, Florida 32837 • 800.617.5532

Florida Golf Central Magazine is published monthly by: Sand Hill Publishing & Public Relations 1549 Warrington Court, Winter Springs, FL 32708 phone: 407.971.4336 • 407.971.4337 fax: 407.971.4306 • toll-free: 877.208.5972 E-mail: info@ floridagolfcentral.com One year (12 issues) subscription price is $42.99 ©2010 Florida Golf Central Magazine. No portion of this publication may be reprinted without the prior written permission of the Publisher. Editorial contributions are welcome, but Florida Golf Central Magazine assumes no responsibility for unsolicited proposals, manuscripts and photographs. All materials submitted not accompanied by a selfaddressed stamped envelope will not be returned. Mailing, electronic mailing or faxing of contributions constitutes an expressed warrant on the part of the contributor that all material is original and does not infringe on the rights of others. Florida Golf Central Magazine retains all reprint rights and reserves the right to edit any submitted material to meet our specifications for publishing and or use in advertising or promotion. The Publisher and staff are not responsible for any loss or grievance by any person or persons whatsoever, due in any way or in part to the content of this publication. The Publisher reserves the right to refuse to accept any material deemed inappropriate or in bad taste.

2009 North Florida PGA Amateur of the Year 4

Florida Golf Central • Volume 11, Issue 4

Strategy. As important out here as it is to us. Best wishes to the field in The Transitions Championship. Wealth Management Solutions and Strategies The term “wealth management” can mean different things to different people at various stages of life. We view it as an allencompassing approach to your investment and financial life— with your Financial Advisor involved every step of the way. We believe that wealth management goes beyond traditional investment concepts. Total wealth management requires a more “holistic” approach—helping you accumulate, preserve and transfer wealth through a consultative process that takes into account your asset and liability needs. Douglas A. Graska, CIMA® Vice President–Investments Wealth Advisor UBS Financial Services Inc. 18167 US Highway 19 North Suite 200 Clearwater, FL 33764 727-507-2542 800-727-0907 toll free douglas.graska@ubs.com

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CIMA® is a registered certification mark of the Investment Management Consultants Association, Inc. in the United States of America and worldwide. UBS Financial Services Inc. is a subsidiary of UBS AG. ©2011 UBS Financial Services Inc. All rights reserved. Member SIPC. 7.14_Ad_8.5x11_CW0217_GraD


Volume 11, Issue 5 Cart Girl 14 Victoria Graham


Celebrity Corner 30 Darius Rucker

Club Character 58 Keith Sills

Feature 39 Tiger Shark

Fore Your Health 56 Ed Brockhausen

Golf Bachelor 12 James Robbins

Grippin' & Sippin' 22 David Frost

Growing The Game 20 Little Linksters

4 8 10 34 36 44 50 52 54 56 62 64 66 68 70 72

Letter from the Publisher Golf Central Station Club Managers Association of America Thinking of Golf Live Golf Competitive Spirits Duffer Dan PGA of America North Florida PGA Swing Thoughts Love On The Links Central Florida Treasure Coast Golf Fitness Product Showcase Aces & Eagles


Improving Performance 28 Perfect Golf Labs 60 Golf Academy of America

Player Development 42 AJGA Championship

Social Golf 18 Orlando Social Golfer

Special Events 24 Ritz-Carlton Members Club 26 Archie Griffin Golf Tournament

What's New 16 Ultimate Golf Seating

floridagolfcentral.com 24 6

Florida Golf Central • Volume 11, Issue 5

CALLAWAY SHOWS OFF NEW PRODUCTS Reunion, FL- The ANNIKA Academy at the 2,300-acre luxury Reunion Resort near Orlando hosted a demonstration day of Callaway’s new entries in the golf club category this month. Attendees had the opportunity to try out RAZR Hawk drivers, wedges, irons and Odyssey Black putters with a free swing analysis by the Callaway and Academy staff. Annika’s dedication and work ethic has allowed her to win 89 times around the world with 10 majors, 8 Player of the Year awards and most recently, the Saint Leo Women in Sports Achievement Award. At the spacious 5400 square foot ANNIKA Acad-


volunteer board members have gathered. “It is a pleasure to serve an organization that has proven its ability to positively impact today’s youth,” said President George W. Bush. “The First Tee has been an organization in which my father believes strongly, and I look forward to being a part of its continued progress.” In his role as The First Tee honorary chair, President George W. Bush will provide leadership and support of The First Tee’s mission to positively impact young people through educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf. For more about The First Tee, visit www.thefirsttee.org.  


Gene Garrote, president of Celebration Golf Management, which owns and operates the Golden Bear Golf Club, said Points’ final-round 67 gave him a 17 under par total of 271 and a two-stroke victory over Hunter Mahan, who shot a 66 to jump over nine players into second place. “Everyone at Golden Bear is excited for him,” Garrote said. “We’ll be talking about this one for a while,” Garrote said. Celebration Golf Management, Inc. owns and operates Celebration Golf Club at Celebration near Disney, Kings Ridge Golf Club and Legends Golf Club in Clermont and Stoneybrook West Golf Club in Winter Garden in addition to the Golden Bear Club.

San Antonio, Texas– Former President George W. Bush has been named The First Tee’s honorary chair. He succeeds his father, former President George H. W. Bush, who has served as The First Tee’s honorary chair since the organization’s inception in 1997 and will shift to an honorary chair emeritus role. The announcement was made today at The First Tee’s biennial Network Meeting, where more than 600 chapter executive directors, program directors, coaches and

ORLANDO, Fla. – PGA Pro D. A. Points, a member of the Golden Bear Golf Club in Windermere, won his first PGA Tour tournament Sunday after sinking a 100-yard gap wedge for an eagle on the 14th hole in the 2011 AT&T Pebble Beach National Pro-Am golf tournament with celebrity Bill Murray, star of the comedy classic Caddyshack.

RICKIE FOWLER OPTS FOR ALL GREEN PUMA ENSEMBLE CARLSBAD, CA– Earlier today, PUMA Golf and Rickie Fowler showed support of Waste Management’s ‘Green Out’. Rickie, who shot 9-under at the second round of the Phoenix Open, supported the ‘Green Out’ by ditching his typically bright gear for an all green look. “The ‘Green Out’ is a great idea and I’m excited to support it,” said Rickie Fowler. “PUMA has set out to become more sustainable and wearing all green today was a great way for me to showcase my support of Waste Management’s ‘Green Out’ in addition to PUMA’s sustainable initiatives.” PUMA Golf and Rickie Fowler showed their support 8

emy, guests truly have a one-of-a-kind experience to share her passion for golf, fitness and nutrition with instructors including her sister Charlotta, an LPGA Class ‘A’ Teaching Professional, Callaway Certified Club Specialist Mark Bereza, and Annika’s personal fitness trainer Kai Fusser. The Academy features the Callaway Performance Analysis System, the same club fitting system that Ernie, Phil and Annika use inside the state-of-the-art interactive fitting bay. The proprietary Optifit and I-Mix Systems allows guests to try out numerous configurations of clubs and shafts to optimize your ability with the perfect Callaway equipment. To learn more about the different learning packages go to www.theANNIKAAcademy.com or call 1-888-ANNIKA-2.

of Waste Management’s ‘Green Out’ with a head-to-toe green ensemble. Rickie sported PUMA Golf’s Fitted Monoline Cap, Golf Pant, Golf Performance Polo, High Shine Belt and Cell Fusions all in a specially designed green color to support the eco-sensitive efforts being made at the tournament. Rickie kept true to his sense of style by wearing his PUMA Golf favorites, the Fitted Monoline Cap and Cell Fusion. In further support of the ‘Green Out’ PUMA Golf gave Rickie a few extra green Fitted Monoline Caps that he signed and tossed out to the fans at hole 16. During his walk down the fairway, Rickie threw about 15 hats to the fans and finished the hole with a successful birdie. Check out Rickie’s latest looks on puma.com\golf or for more information on PUMAVision, visit vision.puma.com. Florida Golf Central • Volume 11, Issue 4

Join us for a cup of coffee ... Is itatime to opinion. invest and second

with caution or seek out new opportunities?

During volatile and confusing markets, we understand that even the most patient investors may come to question the wisdom of the investment plan they’ve been following. We’d like to help – and we can start by offering a cup of coffee and a second opinion. By appointment, you’re welcome to come in and talk with us about your investment portfolio. If we think your investments continue to be wellsuited to your long-term goals — in spite of the current market turmoil — we’ll gladly tell you so, and send you on your way. If, on the other hand, we think some of your investments no longer fit with your goals, we’ll explain Read our free midyear report to find why, in plain English. And, if you like, we’ll recommend some alternatives. out more about our forecast for the Either way, the coffee is on us. For a free consultation, please contact us rest let of the year. if you prefer milk or cream. and us know

Find out what we think.

Call today to order your copy of our “2009 Midyear Outlook.”

FA Name Brad Breuer, AWMA Title Compliance-Approved Managing Principal Address and Suite Number 4767 New Broad City Name, State St., Zip Suite 308 Orlando, FL 32814 xxx-xxx-xxxx • 8xx-xxx-xxxx 407-764-5101 877-702-3687 Web or E-mail •Address brad.breuer@wfafinet.com

FA Name Compliance-Approved Title Address and Suite Number City Name, State Zip xxx-xxx-xxxx • 8xx-xxx-xxxx Web or E-mail Address

Investment and Insurance Products: u NOT FDIC Insured u NO Bank Guarantee u MAY Lose Value Wells Fargo Advisors, Memberare SIPC, is a registered broker-dealer and a separate of Wells Member Fargo & Company. Investment products LLC, and services offered through Wells Fargo Advisors Financialnon-bank Network,affiliate LLC (WFAFN), SIPC, a registered broker-dealer and a separate non-bank affiliate of Wells Fargo & Company. Wells Fargo FargoAdvisors Advisors,Financial LLC. All Network, rights reserved. [77921-v1] A1354 ©2009 Wells LLC. All 0709-0792 rights reserved. 0809-4437 [79507-v1] A1434

header cmaa Left to Right: Roy Schindele, Jeff Muddell, Arnold Palmer, Jeff Hartigan, Sandy Lounsbury, Dr. Jorge Ramirez, Tim O’Neill

Bay Hill Hosts The CMAA T


he Annual Club Managers Association of

the 2011 tournament to once again take place at

will also be able to take advantage of the many

America (CMAA) Sunshine Region Charity

Bay Hill. “We couldn’t be more proud to be the

needed services provided by a multi-disciplinary

Golf Tournament was held at Bay Hill Club

host venue for such an important event. It’s our

team of child care specialists.

& Lodge to benefit the Kids’ Kidney Center at

privilege to be of service to the community and

Located just 20 minutes from downtown

Arnold Palmer Hospital for Children. Thanks to

the Arnold Palmer Hospital for Children, “ said

Orlando, Arnold Palmer’s Bay Hill Club & Lodge is

the efforts of title sponsor, Sodexo Healthcare,

Ray Easler, General Manager.

the site of the annual Arnold Palmer Invitational

140 participants, CMAA members and volunteers

The proceeds will benefit the children of

Presented by MasterCard golf tournament. The

from the UCF Rosen School of Hospitality CMAA

Central Florida suffering from chronic kidney

70-room property features 27-holes of golf, the

Student Chapter, the event raised $23,500 to

disease and seeking treatment at the Arnold

Arnold Palmer Golf Academy, tennis on four Har-

benefit the charity. Additional sponsors included

Palmer Hospital for Children. These children

tru courts, a full service spa and salon, fitness

Jet Blue Challenge, Sysco and Nike.

will have the opportunity to receive their care in

center, four dining locations, and 9,000 square

This was the third consecutive year the event

a state-of-the-art facility designed exclusively for

feet of meeting and banquet space.

was hosted by CMAA at Arnold Palmer’s Bay Hill

children. Additionally, because it is a part of the

For reservations or membership information,

Club & Lodge. Plans are already underway for

Arnold Palmer Hospital, the children’s families

call (888) 422-9445 or (407) 876-2429. Florida Golf Central • Volume 11, Issue 5

golf bachelor header

James Robbins Where were you born? Did you grow up there? Cincinnati, OH.

Born and raised, but left for college, went back for a bit, bounced around over seas for a year or so and now live in Tampa

What do you do for a living? I’m a Brand Planner for SPARK.

We work with our clients to provide actionable solutions that reach their customer in a meaningful way. One of our clients right now is the Transitions Championship, a PGA Tour event.

What would you like to do for a living? Real Estate development was my other career choice

Aside from golf; what do you prefer for fun and relaxation? I like to be

outdoors. Grilling out, pool parties, boating, beach days and a golf course are really all I need.

Whom do you most admire for their inner and outer beauty? I have to use

a cliché answer because it’s true. My mom. I got my sense of humor from her, she taught me what unconditional love is and I guess I’m still a mama’s boy.

What’s your take on “cuddling”?

I like a little cuddle action.

Tell us about your first kiss? 7th grade. Pretty terrible. We were totally sucking face.

Tell us something about yourself that only your closest friends know. My high school friends call me “little earthquake.” It’s not a long story.

What three things would you need to survive on a deserted island? Cold Budweisers would be nice…and is there a putting green on this island?

Who would you like to have with you on the same deserted island; and why? My family, there’s a bunch of us so it would be like a little party What do you find to be the most annoying habit people demonstrate on the golf course? When you have a group of guys screwing around on the course it can be pretty annoying. I’m all about having fun on the course, but, if you’re terrible don’t screw around because you’re embarrassed about it. Use the time to work on your game.

Name the three most important things to you in this world. I have more than three. I’m one of a family of six.

What three people would you most like to play with in your fantasy golf foursome? Mark Wahlburg, Ari Gold, and Charles Barkley. Favorite comedian? It was Mitch Hedburg Last book you read? The Tipping Point and Delivering Happiness, The Zappos Story.

Favorite magazine?

Men’s Health and Florida Golf Central Magazine of



Photo by Spark Studios, Michael Nielsen

Florida Golf Central • Volume 11, Issue 5

PURE GOLF Black Bear Golf Club is a quintessential P.B. Dye designed championship links course stretching over 7,000 yards. It is truly a fun test for golfers of all skill levels. Unlike most typically flat Florida courses Black Bear presents a unique challenge with its undulating fairways, elevation changes and fast, well manicured greens. The course has some of the most dramatic bunkers you will ever experience in Florida as well as some of the biggest elevation changes. P.B. Dye lived up to his reputation as a designer of championship courses when he built Black Bear. The focus at Black Bear is pure golf. The club boasts one of the best practice facilities in Central Florida. With a double ended 400 yard range, 40,000 square foot short game complex, 6,000 square foot practice green and 19th hole - shoot out hole, Black Bear is the place to be if you want to improve your game. Shaun Webb, Hank Haney certified golf instructor makes Black Bear his home. Black Bear hosts several professional tour events annually as well as being home to select PGA and LPGA players. Play a tournament quality championship course for $50 or less and rub shoulders with a few LPGA or PGA pros. That’s nearly impossible anywhere else in the Orlando area. Black Bear Golf Course is about a 30 minute drive north of downtown Orlando. The course is set in Florida ranch country. The drive from the city is easy and relaxing. It is more than worth the few extra minutes drive both for the golf experience as well as the great value offered.



Book a round at Black Bear and receive a complimentary sleeve of NIKE balls Not valid with any offer. Valid while supplies last

24505 calusa Blvd. EustIs, florIda 32736

cart header girl

Where did you grow up? Deep River, Connecticut What is your favorite sport to play? Favorite to watch?: My favorite sport to play is tennis. Favorite to watch is Polo or anything to do with horses. Do you enjoy playing golf? Are they’re any golfers in your family?: I do like playing golf. Am I any good?..No! :) My dad once tried to golf. He thought you had to use the tee every time you hit the ball! So no, not really any golfers in the family! What do you feel makes this club special? The people I work with are some of the nicest people I have ever met. Everyone here makes you feel welcomed. Also the course is beautiful. It is so big and there are no houses or anything around so you have complete privacy. If you weren’t a cart girl, what would you be doing? Modeling full time. My schedule is very flexible at the course though. I get to take off to go to modeling castings and anything else I might need to do. What is your most memorable moment working as a cart girl? Definitely would have to be when I first started working there I knew nothing about golfing or golf courses and I drove across a tee box and one of the golfers started yelling at me. I called my boyfriend to ask why the guy was so

Victoria Graham mad and he had to explain to me why I couldn’t do that. Now I get out and walk across if someone needs anything on the other side. What is the funniest thing you’ve ever seen on the golf course? A golfer throwing a tantrum about how he hit the ball. He didn’t know I was parked on the side watching. He was throwing his golf clubs on the ground and all his golf balls in the woods. I definitely got a good laugh seeing this grown man screaming and yelling about his swing. His friends were really embarrassed. They tipped me pretty good throughout the rest of the day!  What hobbies do you enjoy? Horse back riding, showing horses, and traveling! Favorite comedian? It’s a toss up between Brittany Harker and Mike Walo.  Favorite type of movie? Comedy and action movies! I don’t like anything sappy or that makes me want to cry. Favorite charity to support? Blue Horse. It is a non profitable organization to give thoroughbred race horses an alternative to slaughter.


What else would you like for us to know about you? I grew up showing horses. I traveled all around the country with my dad and my horse winning many championships and top tens at major shows. I still have my horse but am focusing on my modeling career now. I hope one day to be successful at both!

Florida Golf Central • Volume 11, Issue 5


lf o G c Exe 1










(regular price $89.95)



(407) 544 -1124 | ExecGolf.com

what'sheader new

Ultimate Custom Golf Cart Seats Define Stylish Comfort T he anniversary of the Ultimate Golf Seating’s luxurious and uniquely designed, innovative golf cart seats confirms consumers preference for exceptional style and comfort. “I felt confident there was a market for our high end custom golf cart seats. The seats were designed to capture a niche of customers who desire superior quality and detail,” said David Vahala, CEO, Ultimate Golf Seating, with headquarters in Elkhart, Indiana.  “Our first year of selling golf cart seats has proven just that. Consumers across the United States are purchasing Ultimate Golf Seats and the reviews from them are very positive.”  More communities and individuals are turning to golf carts as a vital mode of transportation. Golf carts are not only used by golfers playing their rounds on the course. People take golf carts to neighborhood activities, to shop at local stores and kids even use them to get to school. Golf cart transportation will continue to grow for the golfers and families alike.  With this increased personal use of golf carts comes the individuals’ desire to customize their carts. There is a trend toward people purchasing private golf carts and adding many upgrade options to make their cart more stylish and useful. The Ultimate Golf Seats are designed to accomodate this customizing trend and desire. Comfort, style, ergonomics and quality are the staples of the Ultimate Golf Seat. These seats are crafted to be posture correct and back supportive, coupled with comfort unmatched in


previous golf cart seating. “When you sit in an Ultimate Golf Seat, you will immediately appreciate it is one of a kind and unmatched in comfort and quality,” states David Vahala. Ultimate Golf Seating has four styles of seats available, along with a palette of color selections. All of the seats can also be custom embroidered

to include, for example, a customer’s favorite club or team. The Luxury Bucket and Luxury Bench seats look like the type of seats you would find in a luxury car. Both feature adjustable headrests and lumbar support, and fold-down armrests. The Luxury Bucket style offers a center locking console, while the Luxury Bench style offers a center fold-down armrest. The seats are made with high-quality, marine grade vinyl for proven durability, while underneath is a foam made of a superior resiliency polyurethane similar to high-end mattresses. “Golf carts are outside a lot, so we wanted to use materials that are made to withstand UV rays, yet also be easy to clean with our Ultimate Stain Shield Protection coating,” said Vahala. The other two designs, the Premier Bench Seat and the Elite Bench Seat offer the same quality of materials and comfort as the Luxury series, but are designed for fleet use. “Ultimate Golf Seating’s innovative design will ideally fit most prominent golf cart brands,”  said Vahala, “and they can be easily installed in just a few steps.”  Pricing for the seats is from $745 to $1295. “Our seats offer a great alternative to standard seating in two important ways,” said Vahala. “How they feel for your back and how they look on your golf cart.” Additional information about Ultimate Golf Seating is available online at www.ultimategolfseating.com or by calling toll-free at (888) 989-9887. Florida Golf Central • Volume 11, Issue 5


social header golf

Making golf fun, social and saving an industry Orlando Social Golfer looks to boost participation in Greater Orlando


recent article in the Orlando Sentinel spelled it out very clearly, golf is slowly eroding around the country and even more so in Florida. A perfect storm of a sluggish economy, weather issues, the falling from grace of the games star and a very stale feel to the ancient game is driving golfers away. There are other factors too that should be looked at as well. Since 9/11 the mind set of most people in the United States has shifted to putting family and time spent together at the forefront. All of these factors have understandably put golf on the back burner for a growing chunk of the golf population. So what is golf as an industry to do?

OSG met at their local water hole (Caseys) in downtown Orlando. After a short chat and a couple of cold ones, it was clear these two had a lot in common: a passion for golf, a love for socializing and the unique persistence of dreaming outside of the box. Fast-forward to August 2010, after months of brainstorming, dreaming and some “serious” business meetings at Chick-Fil-A, OSG had officially come to life. An idea that had initially been brushed off as too “When bowling alleys started to resemble challenging and complex had been circled back to as ghost towns, the industry attracted new players by what the 20 something’s generation (and neighboring making the game easier. They installed automatic generations), and the local golf scoring systems, put guards industry had been looking for up along the gutters, an and wanting to see in the golf and d provided light balls mecca of Orlando. that kids could roll. Today, “It all comes down to bowling alleys are packed. having a good time, we have fun We can do the same in golf while golfing, socializing, and by encouraging beginners to networking and that is what OSG play the forward tees, to tee was created to do,” explained the ball in the fairway, and to Torres. “We offer more than just call gimmes within five feet a mix and mingle atmosphere, of the cup. We could even we offer the chance to socialize increase the size of the cup online and network both on and for beginners’ leagues.” off the course at diverse events Mark King all over Central Florida.” President and CEO, TaylorMadeOrlando is home to many Adidas Golf Company sports, clubs and rec. leagues Golf Magazine October 2010 to join and play-in, but OSG realized the need for a place for Wil Torres and Ashleigh mixing and mingling with one Korzack, founders of Orlando of Florida’s most popular sports, Social Golfer (OSG) feel Golf! strongly that they have found OSG has taken advantage of a way to help bring golf back more than 30 years (combined) to life in Central Florida in the industry and connections and eventually beyond. they have made over the years So what is OSG exactly? and are planning on bringing According to the company’s founders, the goal of OSG is to Orlando Social Golfer founders Ashleigh Korzack and Central Florida the best courses to play in the area. “We’ve created connecting people and having Wil Torres new and alternative options to fun: OSG is a recreational golf play, rather than just your typical 18 holes,” said Korzack. and networking organization that provides a high “And as an added bonus we thought it would be cool to standard of service to its members and business offer our members competitive rates and discounts on partners alike, whether that includes hosting everything from golf to great local bars and restaurants.” tournaments, golf events or forging strategic Orlando Social Golfer can promise to bring a fun new partnerships with other key players in the golf and spin to golf. It’s a place to meet great new people, expand social networking industries. OSG has created an your business network, play or learn a little about golf unmatched casual and relaxed golf networking or who knows maybe meet that person that’s the one for atmosphere where people enjoy themselves, recruit you! friends and colleagues, and create, build and Short of putting on a cape in a telephone booth, maintain a strong community of individuals. Torres and Korzack may be the super-hero’s that golf has How did OSG come to be? It was a cold night been looking for? in early January of 2010, when the two founders of


Florida Golf Central • Volume 11, Issue 5

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800-391-3665 • 941-923-2232 • www.bigsummergolf.com

growing theheader game

The “Pied Piper” of “Pee Wee” Golf PGA Golf Professional, Brendon Elliott has always done things just a little bit different from the norm for a Golf Professional. Either by design or because of circumstances he has found himself in professionally. Take for example the position he holds at the historic Winter Park Country Club as the PGA Head Golf Professional & Club Manager where he has been for the past 13 years. “There is nothing “Normal” about Winter Park Country Club” Elliot jokes. “We are about as unique of a club as you will find in Central Florida or even in the entire State.” “We are a municipal, 9 hole, primarily walking golf course that uses a “Ball Drop” system in place of tee times to start play. People are just not used to that” Elliott explains. “We don’t have a driving range or a real practice area for that matter. Our Clubhouse and Golf Course is the second oldest in the area and has a spot on the National Register of Historic Places. Winter Park Country Club was founded in 1914.” Elliot says. “Despite our differences, we are loved by many golfers in the greater Orlando area.” Elliott’s statement is backed up clearly by the distinction that Winter Park Country Club received back in August of 2010 when Orlando Magazine named WPCC as the “Second Best Public Course” in Central Florida. Like most PGA Professionals, Elliott is a jack of all trades. He has many various duties at Winter Park Country Club most of which see him in front of a computer doing administrative duties rather then out on the Golf Course. The biggest thing however that makes Elliott different from your normal Golf Professional is the way he goes about growing the game and how he fulfills his passion for teaching the game to others. “I teach golf to 3-8 year olds…almost exclusively” Elliot say’s with a smile. In 2008 Elliott formed Brendon Elliott Golf, LLC which was his golf instruction business based out of his home in Deltona, FL. “Since I did not have the space or the means of teaching golf at Winter Park Country Club I began my own instruction business based out of our home. We took out a small loan and had a synthetic green, fringe, rough and bunker put in our backyard and I purchased a large hitting net, video equipment, training aids 20

Brendon Elliot with his daughter Lexie as he was honored as a Top 50 Kids Teacher at the 2011 PGA Merchandise Show.

and everything else a teaching business would need and went to it giving lessons on my off time from WPCC.” Elliott explains. Shortly after the completion of his home teaching studio in the spring of 2008 came the birth of the junior golf program for which Elliott is now probably best know for, Little Linksters. “When we first started Little Linksters in early 2008, my wife and I did it because we saw a void. Kids in the pre-K through early grade school ages of 3-8

years old were not being introduced to Golf. They were offered Dance, Music, Karate, Computer, Soccer and even Foreign Language but not Golf. Other then what they saw on the Wii, Golf was foreign to many of these kids. It’s not mainstream like allot of other activities for these ages” Elliott passionately explains. It is understandable to many people that a great majority of Golf Professionals do not teach Golf to kids this young but Elliott does not agree with this line of Florida Golf Central • Volume 11, Issue 4

thought at all. “I understand completely that Golf is a difficult game to learn and that physically, many kids at these ages may not be ready to learn the finer points of the golf swing but in my mind, if we don’t give them an introduction to golf and let them know what its all about, get them excited about it, then we will loose them to all the other choices that they have offered to them. I can’t let that happen, there is way too much the game teaches beyond the act of hitting a ball into a hole that I feel kids should learn, especially in their developmental years.” Many people may ask the question, how do you get 3-8 year olds excited about golf? Elliott has come up with many great things to get kids excited about the game we all love. “That very question was one that we asked ourselves over and over again when we where developing our program. The first way we thought of to get kids “into” Golf was to develop some cool cartoon characters that were golfers. The creation of our characters, “Floppy, “Birdie” and “Bogey” back in early 2010 were key in our mission to excite “Pee Wees” about golf. We created a coloring book/program guide based around our characters and program and released that back in September of last year” Explains Elliott. The Little Linksters “Golf FUNdamentals” Coloring Book has attracted much attention over the course of the past few months and is something that Elliott and his team is very proud of. Beyond the Little Linksters program itself, Elliott has also come up with exciting ways to show that Pee Wee golfers can indeed play this game. Starting on December 1st of last year and lasting through January 15th of this year, Little Linksters, LLC along with its numerous vendors and supporters ran the 1st Annual “Little Linksters “Best Pee Wee Golf Swing in America” Video Contest. Kids from all across the country in three age groups, 3-4 years old, 5-6 years old and 7-8 years old were asked to submit video of their golf swings for the chance to not only be crowned as having the “Best Pee Wee Golf Swing in America” but also win some great prizes. The total prize package included items such as a complete set of clubs from US Kids Golf, apparel from the Littlest Golfer, and training aids from EyeLine Golf, Almost Golf, the Golfer’s Footprint, CSI Golf and MoRodz. The winners also received a great Little Linksters gift pack as well as free online lessons with Brendon Elliott through a great new technology from program partner, Golf Coach Direct. A total prize package for each age group was valued at nearly $800. Of course the biggest draw to the Florida Golf Central • Volume 11, Issue 5

contest for many ways the amazing panel of celebrity judges that Elliott was fortunate enough to assemble for the contest. The panel included PGA & LPGA Professional and former “Big Break” contestant Kelly Sheehan, PGA Professional & Little Linksters Founder, Brendon Elliott at the Best Pee Wee world renounced Swing in America winners presentation at the 2011 PGA Merchandise Show golf instructor and Golf Channel star Hank Haney and one ideas and endless energy, but his respect of the games greatest players of all time for kids, and love for the game of golf is Annika Sorenstam. what drives him. The Little Linksters is The contest saw just over 80 entries a well thought out, honest, and exciting come in from around the country and approach to children's golf; based firmly even from Canada and beyond. “We were on the FUNdamentals” say’s Kris Wilson, very happy for getting so many entries in Founder and CEO of the Littlest Golfer Inc. our first year. Considering we did not do Kraig Kann from the Golf Channel and much PR on the contest we were thrilled. HTK Media adds “Brendon Elliott is a man Getting entries from Canada and other on a mission. His Little Linksters proparts of the world this year have led to gram is more than just a good idea - it's a vision, and a personal passion. Creating a concept, developing a plan and taking it to the masses isn't new in golf circles. There are a lot of ideas out there to bring children to golf... but Little Linksters makes sure that once the connection is made... the building block is there for a lifetime of enjoyment.” Keith Soriano, Head Golf Professional at City Park Golf Course in Denver, CO say’s “Brendon Elliot, is one of this industry's next great leaders. His vision for Little Linksters goes beyond the "traditional" model of golf instruction. Cultivating customers at an age that has largely been ignored by the golf industry and fostering their development for the long haul is a fresh way of us opening entries from those across the approaching the issue of a flat customer globe for our next contest in December base. With the passion that Brendon and of this year” explains Elliott. The winners his wife Melisa bring to their work, Little were announced at the 2011 PGA MerLinksters is sure to put the FUN in Fundachandise Show at the Littlest Golfer Inc. mentals.” booth. Both Kelly Sheehan and Anniks As a company and program, Little LinkSorenstam, who served as judges for the sters, LLC made huge strides forward in contest were on hand for the presenta2010. “We have LOTS of work to do but we tion. are determined to bring the game of golf The winner in the 3-4 age division was to all”Pee Wee” golfers across the country 3 year old Jack Ryan Donovan. In the 5-6 as soon as possible. The young golfer year old age group was 6 year old Amari needs more attention and that is what Avery and in the 7-8 age group was Karah Little Linksters, LLC plans to do, give any Sanford. To see video’s of the winners and kid 3-8 years old that is interested in golf all of the contestants log onto the “Blog” a better, structured and FUN introducsection of www.BrendonElliottGolf.com tion to the game. We will grow the future Brendon Elliott and Little Linksters, of the game one “Pee Wee” at a time” LLC is gaining more and more support explains Elliott. from the golf industry each and every The mission of Little Linksters, LLC and month as they work toward taking the PGA Professional Brendon Elliott is clear program to a national stage in late 2011. and because of that the future of golf “Brendon is a talented man with great looks bright. 21

grippin' & header sippin'

Who is David Frost?


orn September 11, 1959 in Capetown, South Africa, David Laurence Frost, took up the game of golf at age 14 while caddying for his father. “Frosty” joined the PGA Tour in 1984 and quickly rose to elite status, leading the Tour in scoring average (70.09) in 1987 and was # 1 in putting 2X (1993 and 2001) while compiling 10 PGA Tour championships including the 1989 World Series of Golf and 1993 Canadian Open plus 12 international titles over an illustrious professional career.

David Frost: • Shattered a 16-year standing record for fewest putts (92), 72-hole event, at the MCI Heritage Classic, April, 2005. Frosty one-putted his first 11 greens and chipped in twice from off the green. • Is a 3-time winner of the Million Dollar Challenge Event, Sun City, S. Africa (1989, 1990, 1992). • Is a 2-time winner of the South African Open (1986, 1999). • Won the Dunhill Cup for his native South Africa in 1997 and in 1998. • Set a modern day record (65), the Old Course, St. Andrews, Scotland at the 2005 British Open. • Finished 11th on the Champions Tour Money List in 2010, his first full season on the “Senior Circuit,” with 9 top 10’s and won the 3M Championship, Blaine, MN.

• Established a 300-acre vineyard in 1994. Frost Wine produces 7,000 cases of Meritage, Cabernet, Merlot, Sauvignon Blanc and Chardonnay. Website: http://www.frostwine.com. 22

Florida Golf Central • Volume 11, Issue 5

Florida Golf Central • Volume 11, Issue 5


special events header

Take Five T

his month marks the five-year

nationally for junior development,

anniversary of The Ritz-Carlton

and is a continuous encourager of

Members Golf Club and to

those she comes in contact with,”

celebrate this milestone, US Women’s

continued Murray. “Her involvement

Open Champion Paula Creamer is

in our celebration will surely inspire

conducting a clinic for members and

our golfers to continue to enjoy this

their guests where she’ll give out

historic game.”

instructional tips, provide insight

For more information about

to her winning shots, play around

the U.S. Women’s Open and Ms.

with some “trick” shots and answer

Creamer’s win, please visit http://

questions about her game on the LPGA


tour. She’ll also have the US Women’s


Open Trophy on display from her first

The Members Golf Club features

major title win July 11, 2010 where

a par 72, 18-hole championship

she captured the victory at the U.S.

golf course designed by renowned

Women’s Open at Oakmont Country

golf course architect Tom Fazio and

Club in Oakmont, PA.

is available exclusively for the use

“We have enjoyed having Paula as

of members of The Ritz-Carlton

a member of the club for the past five

Members Club and guests of The Ritz-

years and to those that have seen her

Carlton, Sarasota. The pleasure of

work ethic and perseverance it’s no

this remarkable course is enhanced

surprise she is a now major champion,”

by the uncompromising standards

stated Glen Murray, Director of Golf

of course conditioning and service

Operations for The Members Golf Club.

found only at the best private clubs.

“Paula is such a great ambassador

For more information, please call

for golf; she represents the First Tee


During the past five years, The Ritz-Carlton Members Golf Club has received national recognition and awards including:  Named one of the “100 Best Golf Shops in US” and ranked among the Top 25 Private Club Golf Club Golf Shop in the US by Golf World magazine. (2010 & 2009)  Golf Magazine’s “The Best Courses Near You” which is in their inaugural ranking of best courses you can play in every state, September 2008  Named among the “Best Courses in Florida” by Golf Digest Magazine (2009 & 2010)  Recognized by Audubon International for its environmental excellence, and designated as a Certified Audubon Cooperative Sanctuary  “America’s Top Golf Courses” in the 2007/2008 Zagat guidebook, ranked #6 in the world for service  Named one of Golf Magazine’s 10 Best New Courses of the year, January 2007

The Ritz-Carlton Golf Club Team with Paula Creamer 24

 Robb Report named it “Best of the Best” - one of only eight golf courses in the world to be recognized as best new golf course, June 2006 Florida Golf Central • Volume 11, Issue 5

The Concession Golf Club

special events

Archie Griffin Celebrity Golf Classic benefits ACH

Concession Charities from The Concession Golf Club, in Bradenton, Fla., hosted the inaugural Archie Griffin Celebrity Golf Classic Feb. 7-8. Griffin and other sports celebrities with ties to The Ohio State University played with OSU Alumni as well as members of The Concession. The proceeds raised from this five-star event benefited the All Children’s Hospital Foundation in St. Petersburg, Fla. The tournament funds will enable the Heart Center at ACH to provide better care for the children and position ACH for success in meeting All Children’s Hospital’s needs “one child at a time.” The Concession Charities is an umbrella organization that facilitates fund-raising events in association with The Concession Golf Club. Dedicated to helping worthy non-profit organizations improve the quality of life for every member of the Sarasota/Bradenton community, The Concession Charities serves as a touchstone for the spirit of sportsmanship that defines our club’s history as a compassionate neighbor. For information about other events and volunteer opportunities, visit www.concessioncharities.org.

Photos by Donald Lynd

Clockwise from top: A member of a foursome putts. Archie Griffin is surrounded by tournament sponsors at the Pairings Party. Tony Jacklin with his wife Astrid and event sponsors Mr. and Mrs. Cavanaugh.

Two-time Heisman Trophy winner Archie Griffin (Front row: 2nd from left) was joined by celebrities for the inaugural Archie Griffin Celebrity Golf Classic Feb. 7-8 at The Concession Golf Club in Bradenton, Fla. Pictured with Griffin are various celebs with ties to The Ohio State University: Keith Byars, Isaac Curtis, Coach Jim Brown, Eddie George, John Hicks, Russ Rogers, Louis Breeden, Mike Doss, Raymont Harris, Anthony Munoz, Paul Warfield, Tony Dorsett, Robert Smith, William White, Bruce Ruhl, Tom Skladany, Jim Jackson, Steve Myers, Bob Brudzinski, John Cooper, Chico Nelson and Cedric Saunders. 26

Florida Golf Central • Volume 11, Issue 5



5 4 H C R MA ds at The Villagems

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rman reg No G s d n e e golf leg enge » Watclthh System Main Stag 3 Chall r a P k Hea nturyLin the Ce t a s e ros riz ment demy P great p ip a u c in q A e W lf » st golf es Go e Villag the late h y T u y b b d s n Ping) lf lesso » Try an bs (except ute go lu in c lf -m o 0 g EE 1 on all pricing » Enjoy FR t s e lf o ecial G eive sp c e R »

Visit Golfest.com for schedule and details. A portion of the proceeds will benefit the Moffitt Cancer Center.

improving performance header Perfect Practice Makes Perfect Practice does not make perfect, only perfect practice makes perfect. Practice of a perfect motion, every single repetition, will improve a person’s motor skill 100’s of times quicker than conventional practicing where the person is only achieving a perfect motion occasionally. Perfect Golf Labs has developed muscle memory training equipment based on scientifically perfect golf motions. The machines are extremely adjustable to fit each individual golfer’s stature, club choice and stroke type preference. The machines adjust easily and quickly and once set to the golfers’ preference, the golfer then duplicates the scientifically perfect stroke every repetition engraining it quicker and more permanent than any other form of practicing. The end result is an immediate and dramatic improvement of their golf stroke and confidence in their game. Perfect Golf Labs’ equipment covers the entire swing from the short game with the just released Pendulum Perfect Golf Machine, to the full swing with two models of the Plane Perfect Golf Machine.

Pendulum Perfect Golf Machine When a person is practicing a motor skill incorrectly or inconsistently, their neuromuscular memory reserve is being stimulated negatively, confusing 28

the human brains’ neuro-pathways, which in turn results in the person’s inability to improve and loss of confidence. Practice of a perfect motion, every single repetition, will improve a person’s motor skill 100’s of times quicker than conventional practicing where the person is only achieving a perfect motion occasionally. How would you like to feel and quickly acquire a perfect golf putting stroke? Imagine having your own putting robot that adjusts to your exact stature and desired stroke style, attach your own putter, then make and feel a scientifically perfect stroke while holing every putt. Robot putter testing machines used by the top putter companies for testing new putter designs, cost 1000’s to 100,000’s of dollars but are not capable of allowing a golfer to get in to use and feel the stroke.

The Pendulum Perfect scored 98% to 100% in every category of score and consistency when tested on the #1 rated putting analysis program, the Sam PuttLab. (See score results on Computer Testing page) The top PGA Tour Pros only average 85% to 92%. For more information, 888-565-0119 or www.PerfectGolfLabs.com.

The Pendulum Perfect Golf Machine quickly adjusts to: • Golfers 4’6 to 6’6 • Each golfer's exact pivot point height • Arc or straight path strokes • Adjustable arc path degrees • Standard, long and belly putters • Wedge for perfect descending stroke chipping practice • Any degree of forward shaft lean for desired impact loft position • Low or high rise angles for desired green conditions • Right and left handed • Any club lie angle • The Pendulum Perfect can be mounted permanently to wall or used with a portable freestanding base that wheels in or outdoors easily.

Florida Golf Central • Volume 11, Issue 5

sun protection – a way of living™ skincancer.org © 2010 The Skin Cancer Foundation Campaign created by Laughlin Constable, www.laughlin.com

celebrity header corner

GOLF’S ALL RIGHT BY HIM D arius Rucker drives and putts his way into the charity circles combining golf with music. The 17th Annual Hootie & the Blowfish’s Monday After the Masters Celebrity Pro-Am Golf Tournament is scheduled for April 11, 2011. “We are so appreciative of the sponsors and celebrities that participate in our tournament every year, and because of the history of the tournament, we were able to attract some of the biggest names in entertainment last year,” says Darius Rucker. Monday After the Masters has been responsible for hosting celebrity actors, sports figures, musicians and more. Tournament guests have included PGA and LPGA players DJ Trahan, John Daly, Dustin Johnson, Arnold Palmer, Tom Watson, Woody Austin, Kristen McPherson and Annika Sorenstam; actors Samuel L. Jackson and Kevin Sorbo; NASCAR drivers Kyle Petty and Michael Waltrip; sports legends and personalities Ric Flair, Dan Marino, Brett Favre, Lou Holtz, Steve Spurrier and Dan Patrick; music artists Branford Marsalis, Jason Mraz, Steve Azar, Jack Ingram, Josh Kelley, Colt Ford and a variety of others. Visit www.hootiegolf.com for more information. When Darius Rucker isn’t making music, you can usually find him on


TOUR to bring music and golf together to raise funds for charity,” said Rucker. “There’s no greater privilege to me than to have an opportunity to be the voice of this organization through my music.” When PGATour.com sat down with Rucker; a few interesting and exciting comments came out.

the golf course trying to make birdies. As part of the PGA TOUR’s first-ever entertainment-and-sports partnership of this kind, Rucker has written and produced a custom song for the TOUR’s “Together, anything’s possible” charity initiative. All proceeds of the song downloads for one year will be donated to PGA TOUR Charities, Inc., a 501 (c) (3) non-profit organization. In turn, 100 percent of these funds will be used to directly support various PGA TOUR charities--including The First Tee, a World Golf Foundation initiative dedicated to impacting the lives of young people through the game of golf. “It’s truly an honor to partner with the PGA

PGATOUR.COM: Why is it golfers want to be musicians and musicians want to be golfers? Or at least John Daly does. RUCKER: I’ve known John for 14 years and was just hanging out with him in Nashville recently. He is part of our family. I produced and co-wrote a song on his last record and every time he plays with us we have a great time. He’s one of those athletes who want to play music and he’s a really good guitar player. When John gets up there and takes his turn, it’s pretty cool. PGATOUR.COM: And plenty of your music pals love to play golf. RUCKER: Vince Gill is a great golfer, No Doubt drummer Adrian Young, he can go out and shoot 66 -- he’s an amazing golfer. Alice Cooper is the most boring golfer I’ve ever played with. He’s down the middle and on the green all day long. Huey Lewis is another guy who can really play. Florida Golf Central • Volume 11, Issue 5

PGATOUR.COM: You’ve also gotten to play with and know a lot of PGA TOUR players. Who are some of the guys on TOUR you hang with? RUCKER: You’re not going to believe this, but I’ve become really good friends with the Rinker brothers, Lee and Larry. Those guys are awesome and I’ll fly them up here whenever I can to give me lessons. I got to play with Mr. [Arnold] Palmer at Augusta and that was an amazing experience. I know Tom Kite and Tom Watson, but I’m still mad at Stewart Cink, though, because I wanted [Watson] to win. I also know Davis Love III, Peter Kostis and Gary McCord ... Jim Furyk, I’ve seen him a few times out on TOUR ... Brian Gay ... and D.J. Trahan, who is a Charleston guy who plays out at Bulls Bay, and Lucas Glover, another South Carolina guy, have both played in our charity event. Same with J.B. Holmes, and everyone from Tiger Woods to Brandel Chamblee. That’s one of the great things about golf -- we’ve been able to raise over $4 million through our charity event, “Monday after the Masters.” PGATOUR.COM: I think I read somewhere that you’re a 6 or 6.5 handicap? RUCKER: Yeah, I’m a 6 right now and I’m the guy who puts every card in. But the thing is, I’ll get hot and shoot 70 for 2 ½ weeks and then go a couple of weeks without playing and shoot in the mid-80s. I belong to a few different clubs, but I mainly play out of Bulls Bay (near Charleston) in South Carolina and I love playing at the Ocean Course at Kiawah Island (S.C.). My wife is actually convinced the real reason I love living in Charleston is the golf is so accessible. PGATOUR.COM: Dream foursome? RUCKER: Tiger, Dr. [Martin Luther] King and Jesus.

Florida Golf Central • Volume 11, Issue 5


course of dreams

Central Florida’s Tour of Choice Since 1997


he Golfweek Amateur Tour, formerly the Edwin Watts Tour, will open its 2011 season on March 19 at Black Bear GC in Eustis. Fifteen tournaments are scheduled on some of the finest courses in central Florida. “Last year we played a terrific schedule; this year our lineup is every bit as good” said Tom Mirus, Tour director. “We will be taking the tour to some new courses this year. We are returning to Grand Cypress and Victoria Hills rejoins the lineup after renovating their greens last year. We are excited about the coming season. We will again qualify fifty players (10 from each of the five flights) for the Tour Championship in October. It is being held in Hilton Head, SC now and the players that made the trip last year loved it. I am sure competition for the invitations will be strong again this year. Plus, our players competed for nearly $50,000 in prizes last year.” The Golfweek Amateur Tour/Orlando is the first Florida affiliate of the Golfweek Amateur Tour. There are local tours operating in 42 geographic areas with nationwide membership exceeding 3000. The Senior (50 & up) flights will continue play on Saturdays with the regular flights. Senior players may choose to compete simultaneously in Regular flights for an additional surcharge. Senior players will qualify for the senior Tour Championship in November, in Pinehurst. Players are put in flights by handicap/ handicap-index. Players without indexes may submit recent scorecards to be assigned to a flight, subject to change based


on tournament performance. All prizes in all flights are based on gross scores. Entry fees start as low as $80 and include course costs, range balls, and prizes. Annual Player Cards are $100. Online registration is available. 2010 saw the Golfweek Amateur Tour continue its reputation as central Florida’s “Tour of Choice.” Forty-eight players

Brian Bowman (Apopka) 4th in C flight, Len Benedetti (Indian Lake Estates) 10th, also in C flight. In November thirteen senior players traveled to Pinehurst, NC to represent the tour in the senior national tournament played at the National GC/Pine Needles/ Mid Pines courses. Bill Foster (Villages) and Dennis Brady (Melbourne) tied for 5th in Championsip flight. Tim Sobitz (Oviedo) took 3rd in B flight. The website (www.orlandoagt.com), provides tour visibility and awareness, providing easy access for members and new players wishing to join in the fun. Tournaments average nearly 100 players. The Order of Merit points list determines the invitations to the national tournament as well as Player of the Year in each flight. In 2009, Chad Frank (Sanford), Dennis Cargo (Orlando), and Arnie Guerra (Melbourne) earned Player of the Year in the Championship, A, and B flights respectively. Mike Salik (St. Augustine) took the C flight and James Rearden (Orlando) took the D flight. Steve Maddox (Lakeland) and Robbie Robinson (Kissimmee) captured the Senior Championship & Senior A flight awards, respectively. Arnie Guerra (Melbourne) took the Senior B title. The tour was founded in 1997. Every year the fields get stronger and the quality of play increases. The best players are playing this tour. Director Tom Mirus points out that “over 1/3 of our membership play with a 4.0 index or better and another 1/3 are between 4.1 and 9.0.” Players come from Tampa to Cocoa Beach and from Jacksonville to Ft. Lauderdale to

represented Orlando at the national finals in Hilton Head, SC. They were part of a 577-player field spread across the seven beautiful courses at Palmetto Dunes Resort and Palmetto Hall Plantation. Eric Baker (Lady Lake) placed 5th in Championship Flight. Other top finishers were David Parker (Orlando) 8th in A flight,

compete. Take your game to a new level! Applications and information are available at Orlando area Edwin Watts Golf Shops, host golf courses or by contacting Tour Director, Tom Mirus, at (407) 348-5650. Or you can visit the website at www.orlandoagt.com and register online.

Florida Golf Central • Volume 11, Issue 5

Florida Golf Central • Volume 11, Issue 5


thinking of golf

Public Relations Is Not What You Think! F


By Ed Gilbert, Head Thinker

rom all the B-rate movies you have

believed every little thing they did was

since they tend to have more credibil-

seen, public relations is not hav-

a CNN breaking news story across the

ity. Some PR agencies use a 7 to 1 ratio

ing a physical interlude with your

bottom of a TV screen. Oh PLLLLLL-

but that is bull #$$%%^&.

significant other between aisles 5 and

LEASSSE. I want to just stick a fork in

When the controversial “attraction”

6 at your favorite mass merchandise

my eye. No professional, reputable

The Holy Land came to Orlando, my

store. Save that for the Drive-in, if you

publicity company will risk their repu-

company was hired to do the public

can still find one. LMAO.

tation on distributing dribble to the

relations and they had no advertis-

Seriously, public relations

ing budget. They spent $100,000

is a critical tactic in your

with me over a 12 month period

marketing mix and should be

and received over $100,000,000

budgeted accordingly. What

of publicity worldwide. The week

is so advantageous for you

they opened we had every major

as the client is that public

network with live feed satellite

relations has no limit to how

trucks parked in front of the

many people you reach. One

attraction including ABC, NBC,

article placed could appear in

CBS, FOX, CNN, BBC and the

5,000 different places for no

largest networks from France

additional costs. It is a matter

and Brazil. No one can afford

of how large the distribution

that kind of exposure. They were

list was. You are only paying

at capacity every day for the first

for time to write the article

30 days they were open. Our job

and develop the distribution

was a huge success.

list. In the case of advertising,

As a golf resort, country club or

your costs are based on how

golf course: public relations can

many impressions for pay per click

media. If they do, they are not profes-

be invaluable to your marketing mix.

campaigns or how many insertions

sional. They suck.

It stretches your marketing budget,

you run in a particular magazine.

In today’s business world a public-

adds credibility to your product or

If the article is newsworthy enough, it

ity effort should return at least a 5

service and expands your message

can go out on PR Newswire to 22,000

to 1 ratio in spend versus an equiva-

without exponentially expanding

media outlets for under $1,000. These

lency in advertising dollars. In other

your budget. It is not to take the place

22,000 media outlets represent tens

words, if you spend $30,000 in a year,

of advertising which you dictate the

of millions of viewers, listeners and

you should get back a minimum of

message and timing but enhances it

readers. You can’t afford not to have

$150,000 in advertising value for the

with third party endorsements.

public relations in your budget.

publicity placed on your behalf. I have

So get out of the aisles and back

Keep in mind that everything you

always worked towards a 10 to 1 ratio.

seats and add public relations to your

think is newsworthy is not. I could tell

Articles are normally evaluated at

budget so that it can help move your

you horror stories about clients who

three times the value of advertising

financial needle. Florida Golf Central • Volume 11, Issue 5

. F L O G T S U J T O IT’S N It’s entertainment for all. The Arnold Palmer Invitational Presented by MasterCard® brings some of the world’s greatest golfers together to battle at Bay Hill. But it also brings friends, families, neighbors and visitors alike together for an entire week of exciting entertainment. From Youth, College and Military Days to Wine & Dine on #9, there’s something for everyone to enjoy above and beyond watching the best in golf play just steps away.



Tournament Fan Fest 3-8:00pm

Publix Youth Day

FRIDAY, MARCH 25 College Day


A free and exciting, interactive golf experience for fans of all ages at Universal CityWalk. CityWalk®

Students with a current, valid college ID get in FREE all day.

A day of fun for our young fans. All children under 17 in FREE with paid adult. Coca-Cola Junior Clinic FREE Coca-Col at 4:30pm ®

Wine & Dine on #9 2-5:30pm

A festive celebration along the #9 fairway with unlimited food and wine.

ALL TOURNAMENT LONG Birdies for Babies delivered by JetBlue

A fun way to raise funds for the Neonatal Intensive Care Unit at Winnie Palmer Hospital for Women & Babies. Make a pledge at birdiesforbabies.com.

Kids in Free:

Children under 12 get in free with paid adult all week long.

Veterans in Free:

Anyone with a valid military ID gets in free all week long.

Arnold Palmer’s Bay Hill Club & Lodge • Orlando, FL

MARCH 21-27, 2011 Get tickets at ArnoldPalmerInvitational.com

Ernie Els — 2010 Champion

By Joel Jackson, CGCS, FGCSA Executive Director

live golf

Photos by Joel Jackson

Florida Superintendents Earn Environmental Stewardship Honors GCSAA/Golf Digest’s 2010 Environmental Leaders in Golf Awards were presented at the Golf Industry Show in Orlando on February 9th. Co-winners in the Resort Course Division were:


Christopher Flynn, CGCS, Marriott’s Grande Vista

Thomas Vlach, CGCS, TPC Sawgrass

Flynn, a 13-year GCSAA member, is a GCSAA certified golf course superintendent at Marriott’s Grande Vista, a resort in Orlando featuring towering pines, oaks and cypress trees surrounding the 9-hole, 2,300-yard, par-32 Grande Vista course, a 18-hole Grande Pines course, and a practice facility that is home to the Nick Faldo Golf Institute. Located at the headwaters of the Florida Everglades ecosystem, Grande Vista features 30 acres of native area, 10 acres of wetlands and 40 acres of ponds. Ten-feet-wide buffer strips of native grass along the in-play shorelines of the ponds protect the water, which is also tested twice-a-year to ensure maintenance practices are not negatively impacting water quality. Flynn has created a Native Area Improvement Plan with two neighboring resorts that focuses on enhancements, outreach and educating guests. Grande Vista, which is a certified Audubon Cooperative Sanctuary, has partnered with the South Florida Water Management District to develop and build a nature trail that connects the resort to the adjoining conservation lands. Flynn also developed an initiative to become a designated property in the Department of Environmental Protection’s Florida Green Lodging Program. He has a bachelor’s degree in plant science from the State University of New York at Cobleskill, and is enrolled in the environmental management graduate program at the University of Florida. Flynn is the two-time defending recipient of the J. Willard Marriott Award of Excellence.

Vlach, a 20-year GCSAA member, is a GCSAA certified golf course superintendent at TPC Sawgrass, a 36-hole resort in Ponte Vedra Beach, Fla., that lies on 400 acres of previous forest and swampland. TPC Sawgrass is home of the PGA Tour, the Players Championship, and the Nationwide Tour’s Winn-Dixie Jacksonville Open Presented by Planters. Both tournaments combine to annually contribute more than $6.7 million to charity. In 2008, Vlach and his staff added a transfer line from the reservoir lakes to the irrigation pond, virtually eliminating the facility’s use of well water from the Florida aquifer. The reservoir lakes collect drainage water from surrounding communities that would have previously drained into the Atlantic intercoastal waterway. TPC Sawgrass is a member of the Audubon Cooperative Sanctuary Program and Vlach and his staff work closely with the St. Johns County wildlife management department, as well as Beaches Emergency Aid and Kare Sanctuary. Vlach has a bachelor’s degree in turf management from the University of Wisconsin. He is a past president of the Alabama GCSA and a past vice president of the Palm Beach GCSA. His staff regularly updates a blog with environmental information for golfers, and TPC Sawgrass leverages the national attention surrounding the Players Championship each year to highlight its environmental stewardship. Vlach hosts high school students from St. Augustine Tech each semester to provide hands-on experience with all aspects of the golf course management operation, including environmental stewardship, and his staff also provides facility tours to resort guests and a Jacksonville-based Autism awareness program. Tom started his superintendent’s career at the original Winter Springs G.C. Florida Golf Central • Volume 11, Issue 5

Robert M. Randquist, CGCS, director of golf course and grounds at Boca Rio Golf Club in Boca Raton, Fla., was elected president of the Golf Course Superintendents Association of America (GCSAA) at the association’s annual meeting Feb. 11. Randquist is a 34-year GCSAA member, and has been at Boca Rio Golf Club since 1998. Previously, he was superintendent at Southern Hills Country Club in Tulsa, Okla., for 19 years, where he hosted the 1982 and 1994 PGA Championships, the inaugural 1987 USGA Women’s Mid-Amateur Championship and the 1995 and 1996 PGA Tour Championships. Randquist has a bachelor’s degree in metallurgical engineering from the University of Oklahoma. He serves on The Environmental Institute for Golf Board of Trustees, is a member Palm Beach GCSA, and a past president of the Oklahoma GCSA. Randquist is also a member of the Florida Turfgrass Association and the USGA Green Section committee.

Florida Green Publications Manager Larry Kieffer (left) and PhotographerDaniel Zelazek (right) with FGCSA President Gary Myers, CGCS during their official retirement ceremonies at the Florida GCSA reception February 10th at Disney’s Epcot World Showcase. Florida Golf Central • Volume 11, Issue 5


Top 5 reasons to play golf at Innisbrook


5. 72 holes of championship golf and no surcharge to tackle the famed Copperhead Course – home of the PGA TOUR’s Transitions Championship.

4. We’re only 30 minutes away from the superb Tampa International Airport and we’ll even pick you up.

3. We offer spacious suites, with kitchens, dining and living areas, balconies and patios – and have dining covered with sports bars, a poolside grill, a steakhouse & gourmet market.

2. Need we remind you about Florida’s perfect year-round golf climate? Well, we just did.

1. Our unbeatable rates – packages begin at $129* or we’ll customize a trip to meet your budget.

Offer Includes: • Deluxe accommodations • One round of golf per night of stay from check-in until check-out PLUS extra bonus round (including the famed Copperhead*)

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*rates are per person based on double occupancy; subject to availability.

For reservations: 800.492.6899 or innisbrookgolfresort.com 36750 U.S. Highway 19 North, Innisbrook, Florida 34684 -1239 Book by 07/31/11, Stay by 10/31/11, Mention code: CENTRAL


The Most Innovative Product at the 2011 PGA Show The PowerPod II Driver from the mind of Jim Flood and fast rising Tiger Shark Golf


he best new product

producing lower spin rates

at the 2011 PGA

and a higher smash factor

Merchandise Show may

than any of the other drivers

be a surprise to some, but

we tested, including the

if anyone has followed the

new drivers from the largest

career of golf inventor Jim

manufacturers in golf.  

Flood, it shouldn’t be. Flood

Being that the Pod head is

invented the graphite shaft

different from anything else

as we know it today, founded

out on the market, many

Aldila shafts and Odyssey

golfers wanted to know why

putters, invented the original

it was shaped the way it

White Hot insert and the


Basakwerd Putter. Even with

“The PowerPod is

all of these accolades, his

different…it’s different by

latest creation may be his best

design,” said Dean Dingman,


President of Tiger Shark Golf.

So it was no surprise to

“We wouldn’t have entered

us to find that the most

into the driver market if

innovative product at “The

we were coming out with

Show” this year was, hands

something that looked and

down, the PowerPod II driver

performed like everybody

from Tiger Shark Golf. The

else. We are trying to

driver did everything that

advance the game within

was promised and with

the limitations provided by

the proof from a Trackman

the rules of the USGA and

Doppler radar launch monitor,

R&A. That’s why we spent

the numbers now backed

the last two years working

the hype. The “Pod” was

on this design with Jim.”

Florida Golf Central • Volume 11, Issue 5



The biggest thing we noticed

would you want all the weight

yards dead straight and with lower

about the PowerPod II was that

to be?” asked the club’s

spin rates and optimal smash

it wasn’t just for the average

designer Jim Flood. “The

factor ratios. Pretty soon, all the

golfer. It is for better

design originally came about

players looking

because traditional driver

to increase

designs had too much


big hitters around heard the buzz and came over to test the unique looking head. Some people came

weight on the toe of the

over to check out the PowerPod


clubhead. Because a free

II because they remembered the

lower their

flowing object that has

original, while some came to

spin rate and

too much weight on

check out the head design because

reduce any miss hits. It also reduces the tendency to slice the ball with its reduced toe weighting and MaximumExtension Hosel technology. You could actually see the ball fighting

the toe has a propensity

it was being touted as the only

Because of Flood’s one-of-a-kind design, the PowerPod was up to 7 yards longer than current models from Taylor Made™ and Callaway™, mostly due to the increased roll the PowerPod provides.

the slice in mid-flight. Everything about Flood’s latest


invention is designed to work

to slice the ball, I

truly unique

in concert together to provide

knew I needed

club design on

consistent results for every player

to balance out

display. The

type. The PowerShelf in the back of

the weight

the clubhead raises the Center of

from heel

was that

Gravity, producing low spin rates

to toe, and


and a penetrating ball flight. The

make the


reduced toe and heel weighting

face as large

tried the

allowed for 99% of the weight of

as possible in


the driver to be directly behind

order to provide

the impact zone. The reduced

golfers with a driver

perimeter weighting also allows

head that had straighter

for the face of the golf club to be


the deepest in golf, producing a

At the PGA Show demo

larger and higher sweet spot on

day at Orange County

as good as it could get for us,” said

the face called the Pod Hot Spot

National, a big crowd

Dingman. “We knew the PowerPod

that calls for teeing the ball up




higher for the best results.

Tiger Shark tent

when a

“If you’re going to build a

slew of long drive hitters starting

driver tested at Hot Stix and Golf

hammer from scratch, where

pounding the PowerPod II 350-365

Laboratories. We couldn’t wait to

one constant

II saw that it provides game changing performance benefits.

“The demo day was about

was providing longer distance and lower spin rates after getting the

Florida Golf Central • Volume 11, Issue 5

get the golfers at the demo day to

keep hearing about? Smash factor

around 2,700 RPM.

compare it to the other drivers on

is a measure of energy transfer

“The numbers speak for

the range so they could see all this

from the clubhead to the golf ball

themselves,” said Hot Stix

for themselves. It was very apparent

(ball speed /club head speed.) If the

General Manager Mike Helfrich.

after a couple of hours that this is

player swings his club at 100mph

“Those are PGA Tour caliber

a club for all players regardless of

and the ball speed is 140mph then

type numbers.”

skill level.”

his smash factor will be 1.40. In

According to Tiger Shark

Tiger Shark handed over some

this case, if a golfer could obtain a

executives, the PowerPod II

independent test results from

smash factor of 1.48 with a more

is sold out of its first two

earlier in the year and the results

controlled swing, while having a

shipments and will begin

backed up what we were seeing

lower club speed of 98 MPH, the

shipping those orders

at the demo day. The results of

ball speed would be increased to

by the end of January.

one independent robotic testing

145 MPH. Since one more MPH of

Retailers in Florida that

showed that the PowerPod II had a

ball speed generates two additional

will be carrying the

longer average distance, a higher

yards, an extra 10 yards is gained by

PowerPod include

smash factor and lower spin

swinging with more control.

rates over two of the top selling

Smash factor is

drivers in golf in 2010. Because of

already a term

Flood’s one-of-a-kind design, the

used by tour

PowerPod was up to 7 yards longer


than current models from Taylor


Made™ and Callaway™, mostly due


to the increased roll the PowerPod

club fitters and

provides. The driver also bested

now Tiger Shark

the R9™ SuperTri™ and Diablo™

plans on spreading

Octane™ drivers in terms of spin

the smash factor story to the

rates, with the PowerPod averaging

masses after finding their new

2806.7 RPM, up to 14% lower spin

design produces one of the highest

every Edwin Watts location, PGA


smash factors in golf. And why

Tour SuperStores, and Golfsmith.

Hot Stix Golf, based out of

wouldn’t they? It’s extra distance

The club carries an MSRP of $299

Scottsdale, also recently tested the

for any swing speed, something

and is available in a 10.5 degree

Jim Flood creation. Testers had an

very hard to come by in this game.

head with a standard UST V2 speed

average smash factor of 1.488, and

The tests also showed that

rated shaft system designed to

many of the testers experienced a

the PowerPod II had an average

fit every swing speed within the

1.5 smash factor with the PowerPod

spin rate of 2,461 RPM. The spin

designations of L,A,R,S and X. The

II, a number considered to be

rate off a driver generally ranges

company also says a PowerPod

“perfect”. You may ask yourself,

between 2,000 and 4,000 rpm with

fairway wood and hybrid is planned

what is this smash factor term you

the average PGA Tour player being

for later in the year.

Florida Golf Central • Volume 11, Issue 5


player developmnt header

By Stephen Trendler

Michael Johnson wins AJGA Junior Players Championship in a wire-to-wire finish

The “Last Minute Man”…Michael Johnson



#1 ranked Jordan Spieth put pressure on Johnson 3 straight days didn’t blink while throwing birdies at the course for 3 straight days. It is no wonder that the AJGA is looked at as the breeding ground for the PGA Tour with graduates with names like Woods and Michelson to name just a few. Throughout the 3 day event, Johnson

uring the early evening before the

to-wire win.

was chased by Spieth, and Emiliano

start of this international event for

The field for this international event

Grillo. He was caught a few times,

the best juniors in the world, Mi-

included 78 players from 13 countries

but he wouldn’t give in to the pres-

chael Johnson was packing to play……

and 20 states. Top ranked ranked play-

sure. Then Cody Proveaux of Leesville,

in a different event. An alternate for

ers with PGA Tour experiences already

SC caught fire on the last day with a

the AJGA Junior Players Championship,

under their belts were in the field in-

closing tournament record tying 66 to

Johnson’s family got the call in their

cluding Jordan Spieth who had recently

make even more noise behind Johnson,

Alabama home the evening before

made the cut at the Colonial. To think

but Johnson just dug in and wouldn’t

the start of the AJGA Junior Players

that Johnson could even compete on


Championship event on the next day.

such short notice, let alone hold off this

The young Johnson had nerves of

Johnson’s family did a commando run

field for 3 straight days was nothing

steel approaching the final holes after

to the airport to get Michael on the last

short of a miracle.

running off 3 straight birdies on 10, 11

flight out of Birmingham to get to Ponte

The event was played at the TPC

and 12. Nerves surfaced for a moment

Vedra in time to make his tee time.

Sawgrass Stadium course. The course

on # 18 with a tee shot in the rough

With practically no sleep at the start

was set up exactly like the PGA Tour

and his 2nd shot going in the water. But

and no practice rounds under his belt,

Players event with high rough, fast

after his next shot was stuck to 15 feet,

Johnson proceeded to compete against

greens and brutal pin placements. And

Johnson needed to make the 15 footer

the best junior amateurs in the world

these juniors do play it from the tips.

for the win. No problem folks. Johnson

and take the trophy home with a wire-

For 3 days, these “18 and under” players

nailed it and took the trophy home. Florida Golf Central • Volume 11, Issue 5

Florida Golf Central • Volume 11, Issue 5


competitiveheader spirits

BlackBeard Rum BlackBeard Spiced Rum boasts deep rich vanilla and caramel aromas with high notes of oak. At first sip, aggressive vanilla, caramel and secret spices mingle with the soft aged Puerto Rican rum coating your palate to prepare it for the 86 proof bite as it sails through your mouth. BlackBeard Spiced Rum is made by Destilería Serrallés, the manufacturers of Puerto Rico’s #1 selling rum, DonQ. BlackBeard is a rum of exceptional quality and smoothness exhibiting traditional spiced rum characteristics paired with a unique blend of exotic fruits and proprietary spices of the Caribbean. BlackBeard was the most notorious and feared pirate in the early 1700’s. He carries a legacy that evokes an elusive and dark character romanticized well beyond his death. BlackBeard’s name was derived from his thick, black beard and formidable presence.

Black Punch

Black Tea

Black & Ale

750ml bottle BlackBeard Spiced Rum 2L Kool Aid fruit punch mix

1/2 oz. BlackBeard Spiced Rum 1/2 oz. vodka 1/2 oz. tequila 1/2 oz. gin 1/2 oz. triple sec 1/2 oz. sweet and sour mix Splash of cola Lemon slice for garnish

1 1/2 oz. BlackBeard Spiced Rum 3 oz. ginger ale soda Just add ice.

Mix a bottle of BlackBeard and the Kool Aid into a punch bowl, chill and serve.

In an ice-filled collins glass, combine BlackBeard, vodka, tequila, gin, triple sec with sweet and sour mix and stir. Top with cola and add lemon slice for garnish. Nominate your favorite bartender to showcase his/her signature drink with a recipe and photos. Readers will also find a discounted price for that drink so they can visit the bartender to sample the true taste of the libation. 44

Florida Golf Central • Volume 11, Issue 5

cuisine onf theheader green

Take the 19th M

embers of The Club at Mediterra

and chairman of the community’s long-

have a new place to gather after

range planning committee. “People wanted

golf, during a televised sporting

a place to meet and we just didn’t have

event or just because it’s a great new

it in the existing clubhouse. A larger bar


and gathering area, where members could

Tavern on 18 is the Naples

spend some time together before breaking

community’s newest amenity – an al

up into smaller groups for dinner, was the

fresco dining space with a large bar

No. 1 request on our member survey last

and flat-screen TVs that, as the name


implies, overlooks the 18th green of


at Tavern on 18

Most members – Dill and Schmidt included

Mediterra’s Tom Fazio-designed South Course. The grand

– thought the new amenity would be indoors.

opening of the Tavern on 18 in early January attracted 250

Instead, Tavern on 18, which accommodates just under 100

club members and set a record for a la carte dining.

patrons at dining tables and a large bar, is a permanent

“This was the one missing link in our dining offerings

covered outdoor structure that winds around the back of the

for members,” said Rich Schmidt, club president. “We asked

clubhouse’s two-level former patio area.

members last year what our biggest needs were in terms of

Canvas creates multiple rooflines, and roll-down windows

the clubhouse, and although

are raised to welcome the

everyone loved the intimacy of

breeze or lowered during

the building, they thought we

inclement weather. The lounge

didn’t have a proper bar and

area has multiple flat-screen

gathering area or adequate

TVs, and the beautiful, custom

outside dining.”

bar is made of cypress and

“Mediterra is the kind of


community where people

enjoy a sense of community

casual fare including chicken

and camaraderie,” added Carl

wings, pizza, ribs and burgers;

Dill, a Mediterra resident

however, members may also

since 2001 and The Club at

order from the clubhouse’s

Mediterra’s first member, who

fine-dining menu. Live

now serves as vice president

entertainment is offered every

of the club’s governing board

Friday and Saturday night, the

The restaurant serves

Florida Golf Central • Volume 11, Issue 5

dress code is casual and reservations aren’t required. The new dining option has proven popular with members, said Michael Seabrook, general manager of The Club at Mediterra. “We were packed for the grand opening,” said Seabrook, “and our members continue to take advantage of their newest dining option. The casual feel and outdoor venue are a perfect match for Southwest Florida.” Tavern on 18 is also a lot larger than original expectations. “We thought it would be inside and would have to remodel the clubhouse,” said Dill, who credits Seabrook for suggesting an al fresco venue. “None of us could have pictured it would be as big as we ended up with.” Schmidt said Tavern on 18 and the recently completed bocce ball courts are an example of the member-owned club responding to members’ suggestions. “From a clubhouse standpoint, this was our biggest need, and we filled it,” Schmidt said. “There are no more pressing needs.” Members purchased The Club at Mediterra from the

With the Score Counter/Bracelet from Glamorous Golfer, you don’t have to community’s developer in December 2009, assuming ownership of its facilities: two championship golf courses, a golf learning center and short-game practice area, the 25,000-square-foot clubhouse and Sports Club with five Har-Tru tennis courts, two bocce ball courts, outdoor pool, three spa rooms and fitness center. Members also own the private Mediterra Beach Club, which features an elevated swimming pool, expansive sundeck, and both indoor and al fresco dining overlooking the Gulf of Mexico. The Club at Mediterra has achieved national recognition as one of the top golf facilities in America. It has been honored with the Environmental Leaders in Golf Award from the Golf Course Superintendents Association of America and Golf Digest magazine and has been named by Golf Magazine as one of the 50 Best Golf Communities in America. Mediterra has also

choose between dazzling and discrete. Women golfers love this subtle, easy-touse score counter, which converts to an eye-catching bracelet with a quick click. A single strand of luminous cat’s eye fireball beads, handmade from the highest quality fiber optic glass in-laid with crystals—so you’ll always know your score.

been named one of the top 100 golf communities in America by Travel + Leisure Golf for four consecutive years and twice by Links magazine. It was the first-ever 36-hole course to earn Audubon International’s Silver Signature Sanctuary status. Mediterra is located on Livingston Road two miles north of Immokalee Road in North Naples. For additional information,



contact The Club at Mediterra at 239-254-3022. Florida Golf Central • Volume 11, Issue 5


senior moments Tom Cone - Senior Championship Flight Winner

Denny Miller - Senior B Flight

Brent Massey - A Flight

Randy Woodward - C Flight

Senior Amateur Tour Debuts In North Central Florida T he Senior Amateur Golf Tour is

emphasizing that this is a “huge

kicking off its first season in North

benefit for those who travel.”

Central Florida in early 2011,

The other tournaments are

hosting a lineup of 16 tournaments

scheduled for Red Tail Golf Club

including several at prestigious private

(Sorrento, FL), Timacuan Golf Club


(Lake Mary, FL), both Pine Barrens

The Tour is open to all skill levels

and Rolling Oaks at World Woods Golf

of 50 years or older. Members are

Club (Brooksville, FL), El Diablo Golf

placed in one of four flights based on

and Country Club (Citrus Springs, FL),

handicap: Championship Flight (0-3.9

Victoria Hills Golf Club (DeLand, FL),

handicap), A Flight (4-8.9), B Flight (9-

DeBary Golf and Country Club (DeBary,

13.9) and C Flight (14-18.9).


FL), El Campeon at Mission Inn Resort

The private course tournament sites

says local Tour Director Jim Castello,

and Club (Howey-in-the-Hills, FL),

include Southern Woods Golf Club

“This Tour gives competitive golfers the

Juliette Falls (Dunnellon, FL), and Eagle

(Homosassa, FL), Golden Hills Golf and

opportunity to test their skills on some

Dunes Golf Club (Sorrento, FL).

Turf Club (Ocala, FL), Sugarmill Woods

of the finest courses in the area with

Tour membership fee is $85

Country Club (Homosassa, FL), Country

some of the area’s finest players.”

and includes a tour gift pack, plus

Club of Ocala, and Gainesville Country

Tour President Dennis McCormac,

reduced rates on Tournament practice

Club. The first tournament is Feb. 21,

headquartered in Charlotte, NC, heads-

rounds. Entry fees are $60-$80 per

2011, at Heathrow Country Club in

up the 12-year old Tour into13 markets

event, and include cart, green fees,

Heathrow, FL.

in eight states across the country. The

range balls and prizes. Golfers can

Tournament format is gross stroke

Tour peaks each November for the

check the Tour Manual, schedule,

play, with USGA rules in effect. A

National Championship in Pinehurst,

and sign up and pay by credit card at

software program tracks each player’s

NC. Those who finish as the top ten


handicap to ensure participants are

points leaders in their flight receive

placed in their proper flight. Once you

invitations to the Championship.

begin playing on Tour, the integrity of

“A Tour member in North Central

each flight is kept and many players

Florida can play in any Senior Amateur

are moved up in flights during the

Tour event in any of our other Tour

season. A Skins game is also available.

cities and their points accumulate

“Players are truly treated like pros,”

in their home Tour,” said McCormac,

For more information contact: Jim Castello, 352-446-3446; or, email at ncflorida@amateurgolftour.net. Facebook: Senior Amateur Golf Tour North Central Florida Twitter: SAGTNCFla Blog: SAGTNCFla.blogspot.com Florida Golf Central • Volume 11, Issue 5

duffer dan

Duffer Dan at El Campeon


ur journey this month took us just north of Orlando to the quiet hamlet of Howey-In-The-Hills. The award winning championship El Campeon golf course is one of two great layouts at the Mission Inn Resort and one of the oldest courses in the state, dating back to 1917, but certainly not dated. In fact at over 7000 yards with 85 feet elevation changes, it is exactly what its name suggests-El Campeon which means The Champion in Spanish. It will test your mettle, your woods, your hybrids, your wedges and especially your putter. The massive oaks and towering pines were probably planted back then and complement the beauty of the design and border the lush fairways. In 2010 the greens were replaced with Ultra Dwarf Bermuda and reconfigured to an average of 1500 square feet larger with more undulation and speed. They consistently run 10+ on the stimpmeter, so bring your A game when you come to play this treasure. The entire Resort was designed in a Spanish architectural style, so your first impression is of being somewhere other than Central Florida. The beautiful clubhouse includes not only the well stocked pro shop, Spa Marbella, the state of the art fitness center El Corredor, and handsomely decorated Knickers Restaurant that overlooks the first fairway of Las Colinas, the 1992 Gary Koch design 2nd course. I heartily suggest a delightful meal expertly prepared by Chef Danny Connelly with outstanding service. Outside the clubhouse is an expansive practice putting surface which I suggest all you duffers putt a few on to get ready for the Augusta like speedy greens. Their practice area is huge and is the home of 3 different golf schools; The Bird Golf Academy, Gary Gilchrist Golf Academy and their own Mission Inn Academy. Before you take off to the first tee make sure you have some liquid refreshment, because you won’t be back till the 18th. There is cart service available. After checking with the starter and getting


El Campeon Hole #16 the lay of the land, we began our round on the par 5,1st hole., a 515 yard dogleg right that you can par if you stay out of trouble. The 2nd hole is one of the easiest, a 176 yard par3 with water on either side of the fairway prior to a receptive elevated green. My score didn’t reflect the hole’s handicap but it did mine. After the par 4 third, we arrived at the tee box of the 4th, a 405 yard par 4. The tee shot here is over water to a sizable fairway that I would not want to climb without a cart. The yardage is a bit deceiving, besides not having a good view of the green with a false front, which a fair amount of the greens employ. Add a club or two to your second shot to insure reaching the ‘dance floor’. The 5th & 6th are both par 4’s with downhill tee shots and then second shots uphill to the greens. The toughest hole on the front nine is the par 4,7th, a monster 457 yards from tee to green with a creek running through the fairway. The tee shot should be a little right to give you a good angle into the green. For mere mortals, a third shot into the green will give a chance for par. The eighth hole will test your precision. The 190 yard par 3 is a downhill shot to a peninsula green with water front and right, and bunkers left and back. A short prayer is in order. The significance of the short par 4 9th is it gives you a great look at the Inn which is right behind the tee box. If you never had the opportunity to stay at the relaxing Mission Inn, you are missing a great time, with fine dining and a host of other activities to enjoy. You might think 7000 yards is a bit much going up and down beautiful rolling hills, but there are 5 sets of tees to match your ability and make your El Campeon experience both memorable

and fun. The back nine begins with another par 5 that needs an accurate first shot, keeping it left of the tree that guards the hard dogleg right to the wide open green-another chance for a good par or an exceptional birdie. Turn around and go back the other way on 11th hole with a hard dogleg left par 4. The longest 3 par is #12 at 240. Thirteen is a mirror image of #4 over water, a little shorter but right up the hill, and then you turn around and go down the hill on another breathtaking par 5, the 14th with a drive left of the pond for another opportunity for birdie. The shortest par 3 plays across water and to the left 142 yards to another peninsula green. The closing holes are really spectacular. Number16 is a straight away par 4 with an island green with sand between green and surrounding water. If you can stop your second shot on the smallish green, birdie can be had. The #1 handicap Devil’s Delight, #17, a double dogleg par 5 that needs at least 3 shots to the green and usually more. The sloping green is fronted by a pond with deep bunkers in the back. Take a deep breath and enjoy the view of the Inn and the manicured gardens to the right before attempting to cross the water. It’s worth the extra moment. The gorgeous camelias were all in bloom throughout the property. The finishing hole is a par 4, 423 yard dogleg right with water between tee box and fairway. Risk reward is key here. Take out the big dog and cut the corner which, if you make it, leaves a short iron into the green. You need to play one of Florida’s Best Kept Secrets and truly a great golf experience-El Campeon. To make a stay or play at the Mission Inn possible call 1-800-874-9053 or go to www.MISSIONINNRESORT.com.

Florida Golf Central • Volume 11, Issue 5


Rolling hills and mossy oaks mix lowcountry charm with highland terrain. Enjoy over a dozen courses including Santee National Golf Club, rated 4 stars by Golf Digest’s Places to Play. Stay in the convenient golf course villas, beautiful waterfront condos overlooking Lake Marion, or one of our full service hotels. For more information visit www.GolfSantee.com.


Daily Rates Starting at: October 1 - November 14 November 15 - February 6 February 7 - February 13 February 14 - March 6 March 7 - May 15

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Florida Golf Central • Volume 11, Issue 5

CUSTOM PRICED GOLF VACATION PACKAGES: •Daily Golf Packages starting at $69 Per Person •Weekly and Monthly Condo Rentals Available •Instant Online Quotes Visit www.golfsantee.com/giftcard for a chance to win a Callaway Gift Card. You must enter FGOLFCTL as the promotion code.

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orth GA offlorida America PGAPGA northofflorida America PGAPGA north of America florida PGA PGAnorth of America florida PGA north of Am

By Mike Coonan and Sean Harney Photos by Mike Coonan

Mike’s and Sean’s Excellent Adventure: Two Kids in Golf’s Candy Store! Dennis McGugan and and his father


hat has more than 10 miles of aisles, filled with over 1,000 vendors, previewing thousands of golf products for more than 41,000 PGA professionals and golf business executives? What drew the golfing community from every state in the union and 80 countries from around the world? Yes! You guessed it- The 2011 PGA Merchandise Show in Orlando Florida! More important, it was also the site for “Mike’s and Sean’s Excellent Adventure!” Every major and minor golf company in the world was present and accounted for. Big names and bright stars, amazing golf-related equipment and fashion were the hallmark of this annual three-day event. The experience was incredible and overwhelming. We knew this was going to be a unique experience as soon as we entered the cavernous hall at the Orange County Convention Center. As far as the eye could see, golf products bombarded our senses. This visual scene of Americana took our breaths away. Thousands of participants, mostly men, in tan colored Dockers, carrying white manpurses with logos like “Golf Buddy” milled about. They were like us, with glazed eyes and vacant stares while walking aimlessly in circles. Fortunately, Sean Harney and I were 52

Kimberly brought out of our trance-like reveries by two of the most charming young women we had ever laid eyes on. They brought us back to reality with their presentation of a product, by Bizmark (http://www.bizmarkgolf.com/ ) which is the very foundation of golf. They held in their beautiful and delicate hands, small pink circular devices that they said, they would use to wash our balls. We were instantly captivated. I knew right then that we had died and gone to golf heaven. Of course we were more than willing......When in Rome do as the Romans do.... and all that.... I was grabbing my belt in preparation to use their ball washers when they gently burst my bubble. It was, however, a fast way to meet Security at the event... Moving on down the aisle past a myriad of “must have” mind-blowing golf products, my mind drifted to the ongoing problem I am having with my 3 Fairway Wood. I am not able to

launch my ball into the air towards the green. As you might imagine, this is having a negative impact on my game. My playing partners tell me my problem is due to my limited athletic abilities, complicated by an acute shortage of coordination. My club’s superintendent and the Sierra Club appreciate me, because I am their “go to” organic worm Ball Wash Girls eradication application. I am twice as effective when they give me a Mulligan. It was then, that all became right with my world. I spied a heavenly sight that drew me to the bosom of the future of my golf game. There was Kimberly, the model for Tour Edge’s booth. She is blond and beautiful and she was holding my future close to her heart. I was staring at two of the most beautiful and well rounded clubs heads I had ever seen, from the minds of engineers at Tour Edge. The 3 Fairway Wood of my dreams grabbed my attention. I wanted it and I wanted it bad. It was beautiful. The bottom had an amazing shape. It was built to launch my balls. I discussed my golf-related mental health issues with Jay Hubbard, Vice President of Marketing for Tour Edge. (http://exoticsgolf.com/) He said I could not bring Kimberly home, and instead urged me to try Tour Edge’s new 3 Wood. He suggested a particular shaft for my unique game along with the new and improved club head. I am using this club. When hitting this club and thinking of Kimberly I am able to launch my balls into the air with the greatest of ease. I am thinking of getting some blue balls from Chromax (http://www. chromaxgolf.com/) to match the family jewels. If you have never use Chromax multi colored balls you are in for a treat. “Smiley” Dennis McGugan, the Chromax representative guarantees you will play golf in a totally new and unique way. My experience has been positive. Everybody at my club knows my Chromax balls. When they find them in the woods, they return them because they are so distinctive. Florida Golf Central • Volume 11, Issue 5

* Ad r lls is 85 ffe Fa nt Th -40 al O te ese 38 eci 25 liet st Pr 6-2 e Sp $1 Ju Mu -86 azin a y d • l 1 ag Pl de al M clu s C tral In e rt m en Ca Ti lf C e o Te a G

id or Fl



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orth florida PGA north florida PGA north florida PGA north florida PGA north

Initiatives for the New Year T he North Florida PGA launched

scheduling of CAP 2011 (Chapter

three major new Member

Assistance Program). Staff has been

Programs for 2011. The

at work on CAP to enhance the

Charitable Interest Program, The

program, and progress to our five

Sphere of Influence and, soon to be

year goal of a complete symbiotic

unveiled at the PGA Merchandise

sync between the Chapters and the

Show, the all new NFPGA Standard

Section. We seek to ease the burden

of Excellence. These three programs

on the Chapter Level, and organize

all tie together to take full advantage

the heavy lifting when we can, to

of our assets as a community of PGA

a staff level. To do this we must be

Professionals as well as touching

clear in our individual objectives

on all points of our Mission .

with each Chapter, and have an

Participation and support of these

organized plan to assist.   While staff

programs is both voluntary and

has its objectives, which include

confidential. We can better promote

not only compliance issues, but

to the world the value of the PGA,

enabling the Chapter’s with approved

the PGA Professional, and the North

individuality to allow greater success

Florida Section. Together, we can

and programming that effects the

accomplish anything.

grass roots Membership.

expertise for Golfweek’s Golfest at

A special thanks to each Chapter’s

Our members stepped up

ChampionsGate in Orlando. They

Leadership Committee, for the

and volunteered their time and

were on hand both days to give free

Rod Perry, our Section Player of the Year finished an impressive 6th in the PGA’s National Player of the Year Standings. We’re hoping he has another great season in 2011 to make the PGA Cup Team. Some of his 2010 highlights: Played in Transitions Tour Event, The PNC, NFPGA PNC Qualifier medalist and NFPGA Match Play Champion. Truly a player and a great PGA Pro. Congratulations Rod!

lessons to thousands of area golfers. Our members continue to lead with their efforts to promote and grow the game of golf. The Section is continuing to grow our Junior Golf Initiative, JUGO! Steve Morris from Section Staff has been working diligently with allied associations to harness the power and impact of Junior Golf in North Florida. Additionally, the Section is working with the Tournament Staff at the Arnold Palmer Invitational and Universal Studios to bring a weekend Is it really GW hanging out in the NFPGA Hospitality Suite?


of Play Golf America inside the parks this summer. Florida Golf Central • Volume 11, Issue 5

swing thoughts

Golf: Weather or Not! G

olf... It is a wonderful sport that can be played anytime and anywhere. I learned throughout my junior career that golf is a lot more than just hitting a ball. Believe me, the conditions in which you play are one of the primary factors in the game of golf. People often shoot higher scores because they fail to consider the weather. When I started my career in Hawaii, I quickly adapted to playing in the wind. After factoring the wind, my game got better. As hard as it may seem to believe, it might be good when you hit that weak fade into the wind, which holds it back. This can be good for your score. Never underestimate the wind. Something as simple as a two mile-per-hour wind will make your ball trigger off-line. That is why I don’t practice just one shot. Luckily for me, the four seasons tend to come into play a lot in Hawaii. You have the hot, muggy days where the ball tends to travel further; the cold days where you just don’t seem to get enough distance off the tee; and the most dreaded of them all, the rain. When people think about playing in the rain, they look at all the negative aspects. Some tour players actually play better in the rain for many reasons. When you are playing in the rain your ball gets a lot of spin. If you like spin, then you are in luck. If you are a long ball player, you are out of luck because you could easily lose 15 yards off the tee. In late 2008, I moved to La Quinta, California, where the weather is always hot. My driver plays a big factor in my scoring because I know that I can putt well on the greens. As much as I like to bomb a drive, there are other things that I must work on to stay in tournament shape. When I’m on the range, I don’t work on just one shot. I work on a lot of different trajectories, shapes, and distances. This pays off a lot in my international tournaments.

When I went to Scotland over the summer to play, I found out that it’s not all about the long ball there. On the first day of a match play event, I took advantage of the short holes and pulled out the driver. I did not take into

Never underestimate the wind. Something as simple as a two mile-per-hour wind will make your ball trigger off-line.


account the fierce Scottish winds and the dried-out fairways. If I recall, I lost around 5 balls that day and did not play up to my standards. The second day was better planned. I only hit driver

"Q Tips" By JJ Qualkenbush

two times the whole day. Nevertheless, I played a great round of golf and won my match. That trip to Scotland will help me throughout my golfing career. Now, where ever I play, short courses, long courses, dry courses, or wet courses, I know that it’s not just the course I’m competing against, it’s also the weather and playing conditions. So, wherever you may be, even if it’s your home course, take every aspect of the weather and playing conditions into consideration. These are some of the biggest factors in improving your game. And, as always, remember to hit it long and straight!! ‘Till next month, JJ

Florida Golf Central • Volume 11, Issue 5


Improve your golf score with BirdiePackTM Do you want to improve your golf game? You are working on it but there is only little progress? Boost your game with the latest performance product designed exclusively for golfers. BirdiePack is committed to support the golf sport with the latest technologies to improve the game of every single player. We know from our researches and experience that the golf sport requires physical and mental conditions like no other sport does. We met this challenge to develop a unique product especially for golfer's requirements that works.

Improve your game up to 60% with our power formula Concentration like a PRO + Fitness like a PRO = Score like a PRO The components of BirdiePackTM are well selected to improve your golf performance. BirdiePackTM provides the focus, concentration and fitness that you need to have the perfect game. It works in 60 minutes or less. It is designed to improve the oxygen transfer within the mitochondria – fundamental for better and stable physical strengths. At the same time the components of BirdiePackTM support the formation of brain active neurotransmitter for your stable mental power.

Important Notice: BirdiePackTM is a Dietary Supplement. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, mitigate, treat, cure or prevent any disease.

“As a golf professional, my biggest hiccup on the course is staying focused thru every shot for all 18 holes. Since I have been taking BIRDIEPACK, my concentration level has extremely improved. Therefore, reaching the ultimate goal of lowering my score. With all the specific ingredients in each capsule, I have never felt more physically fit. I recommend the BIRDIEPACK to all levels of golfers, no matter your handicap, BIRDIEPACK can and will benefit your game. Bodie Sheffield Professional Golfer Golf Channel “

Get Our Golfer's Nutrition Guide For Free Golf is a sport that requires both mental and physical exertion over an extended period of time. This particular combination means that golfers need to be very careful about what they eat before, during and after a game in order to stay fit and play well. Proper nutrition is essential in any sport. It is not enough to simply have a healthy diet. The food that a sportsperson eats before, during and after playing should be tailored to the specific needs of his or her particular sport. Visit our website www.birdiepack.com and subscribe to get your Golfer's Nutrition Guide for free.

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By Emily Sills

club character

Photos by Caitlin McLarnon & Keith Sills

Keith Sills P

Keith is the “GO TO GUY” for everybody in the locker room and has been for years. He watches over us like a mother hen.  He does it all with a smile, food, drinks, poker games, gin games and stays late until the last guys leave and never complains.  He’s a friend, and you can’t ask for anything better than that!

~ Jim Light, President of Pro Line Sports and member of Tuscawilla Country Club

hones are ringing, golfers are coming off of the 18th green and the men’s locker room is full of custom-

ers. Then there’s my dad, Keith Sills, saying with a smile, “Hi. How can I help you?” This story actually started 10 years ago in Indiana, just outside of Chicago. Sills had just retired after working 30 years in a steel mill. He got his bartenders license and briefly got a job at a local country club. He decided he could not take the cold weather anymore and chose to move us to the Orlando area. We explored various communities and determined the Oviedo-Winter Springs area would be best for us. “I knew I wanted to work at Tuscawilla Country Club even before I moved here. I researched the club on the internet and was impressed by the facility,” said Sills. He has worked at Tuscawilla for nine years and is really grateful that all of the members are so friendly and make him feel like part of the family. The comradery between members and employees has a positive impact on the working environment. Keith has an outgoing and humorous personality. He can be found having lengthy discussions with total strangers. These personality traits work to his advantage at Tuscawilla. He thoroughly enjoys his interactions with the members and fellow employees and they all seem to feel the same way about him. 58

Florida Golf Central • Volume 11, Issue 5

improving performance

How Do I Get Into The Golf Business?


or many, the game of golf is a passion, so why not make it a career? The business of golf is a $76 billion a year industry. It is consistently looking for talented people to fill many positions at clubs, resorts, organizations and companies. For more than thirty years, Golf Academy of America (GAA) has helped thousands of people live their dream of a golf career. GAA is an ACICS-accredited educational institution offering a comprehensive curriculum of golf instruction and business management. Students can earn an associate degree in Golf Complex Operation and Management while learning virtually every aspect of the golf industry. Presently, graduates from Golf Academy of America serve the golf industry as teaching professionals, tournament organizers, club managers and golf course owners, manufacturing representatives and product development specialists as well as in many other golf career options. “We are the launching point for people passionate about the game of golf and who wish to pursue it as a career,” said


Chris Hunkler, president of Golf Academy of America. “In as little as sixteen months, a graduate will have many options to choose from in the golf industry. Our campus career placement directors have an 85-percent rate of success in matching graduates with viable golf industry opportunities. And that career support does not end upon graduation. It continues throughout their entire careers.” GAA has four campuses nationwide located in popular golf destinations: Orlando, Myrtle Beach, Phoenix and San Diego. Campus tours include a free round of golf with the pros. Financial aid programs are available for prospective students who qualify. Each facility offers the latest golf technology and state-ofthe-art equipment such as V1, KVest, MEGSA, DBS, Trackman, Fore Golf and Fore Tee. Additionally, there are more than forty PGA professionals on staff to provide full-time instruction in the classroom and on the golf course. Each student will attend over 1,200 hours of golf specific education classes with curricula that include: Golf Operations; Planning and Organizing Tournament Golf; Outside Operations; Golf Club Fitting and Repair, Rules of Golf, Attitude and Motivation; Mechanics of the Short Game; History of Golf; Rules of Golf; Marketing and Advertising; Promotions and Sales; and more. “There is no doubt GAA graduates are enormously well-educated and more than adequately prepared to step right into a wide array of positions in the golf industry,” said Buck Page, the national Career Services director for Golf Academy of America. “The GAA has earned a reputation in the golf industry for producing a golf professional who can step right into

any situation and be an immediate asset to an employer.” “The Golf Academy of America is the most comprehensive golf university in the industry today,” said Dave Phillips, co-founder of the Titleist Performance Institute in Oceanside, Calif. The students are exposed to the newest golf technologies in the world. They have an advisory staff of golf professionals from all over the world that are able to assist in the design of a curriculum that covers all aspects of the business of golf.” Thousands of GAA graduates are presently working at many locations around the world. Examples of some positions currently filled by GAA graduates include head golf professionals at Cap Cana in the Dominican Republic; Trump National in suburban New York City; Isleworth and Windermere Golf Clubs in Orlando, Fla.; and Providence Country Club in Charlotte, N.C. There are also GAA graduates working at golf management groups such as Troon Golf, Ameriican Golf, Kemper Sports Group and Marriott Golf, and golf manufacturers, including: Titleist; Callaway Golf; Bridgestone Golf; Cleveland Golf; and TaylorMade-Adidas. Others are serving as golf instructors for Jim McLean, Dave Pelz, Nick Faldo, Dick’s Sporting Goods, GOLFTec and Golf Digest. “Golf Academy of America was my path to a great golf career,” said Eric Busto, 28, head golf professional at Trump National Golf Club near New York City. “To have an opportunity like this is the dream come true. I am proof that if you have a passion for the game of golf, you can find a great career in the industry as well.” For more information about Golf Academy of America, visit www.GolfAcademy.edu, or call (800) 342-7342.

Florida Golf Central • Volume 11, Issue 5

Not doing what you want to do in life? There is a better way! Do what you love to do! Let the Golf Academy of America show you how you can have a career in the business of golf. The Golf Academy of America, an accredited* golf career school that shares your passion for the game, is dedicated to preparing you for a successful career in the golf industry. Get started on your career in golf. Learn more about our four desirable campus locations and professionally designed curriculum.

Call 800-342-7342

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love on the links

Wedding in Waiting F

or every Bride-to-Be there should be a

“Lady-in-Waiting,” to ensure every detail creates a lasting memory. Now, Falcon’s Fire Golf Club, one of the Orlando area’s most pristine golfwedding venues, is taking that concept to another level.

pristine 18th green, providing the ideal backdrop for the cocktail hour. Additionally, the 2,500 sq. ft. ballroom features elegant decor and space to comfortably accommodate up to 150 guests. In addition to

Today, Falcon’s Fire introduced

these vast amenities, the package

the “Wedding-in-Waiting”

includes five hours of photography

package, a first-of-its-kind

& videography, floral design and

all-inclusive wedding

DJ services through Falcon’s Fire’s

experience that creates a no hassle, memory of a lifetime, as the Club’s acclaimed wedding staff handles in making feel like

trusted vendors. With the “Wedding-in-Waiting” package, Falcon’s Fire provides award-winning photographers such as JahGon Photography,

every detail

Design & Video and Chapman a bride a queen. “Bring the

Groom & Dress, We do the Rest,” is Falcon’s Fire’s

Photography, along with DJ’s from leading companies such as Hector Nieves DJ Services. Additionally, as part of the all-inclusive package, Falcon’s Fire provides a plated or

motto when it comes

buffet dinner that includes

to planning a wedding,

pasta and carving stations,

and it’s never been so

and butler-passed hors

easy for a bride to enjoy

d’oeuvres, champagne or

her special day, as this new package includes every amenity from food and music, to flowers, a


terrace overlooking the

sparkling cider toast, choice of entrée, accompaniments, a custom-made wedding cake, an international coffee station and

photographer and much more.

more! For more information, please

The “Wedding-in-Waiting” package

contact Falcon’s Fire’s Banquet Sales

is highlighted by Falcon’s Fire Golf

Manager at 407-390-0982.

Club’s beautiful new gazebo, offering a

For more information on

picture-perfect setting for the wedding

Falcon’s Fire Golf Club, visit

ceremony, and a stunning outdoor

www.falconsfire.com. Florida Golf Central • Volume 11, Issue 5

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Florida Golf Central • Volume 11, Issue 5

To Benefit

At the ÂŽ

A gathering of the world’s finest automobiles, motorcycles, aircraft and watercraft

Festivals of Speed Golf Classic Mission Inn Resort & Club Friday, March 4th

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easure coast treasure coast treasure coast treasure coast treasure coast trea

(l-r) John Harris, Vinny Giles, Bob Murphy and Jay Sigel. Photo courtesy of Quail Ridge Country Club.

Do You Like Your Foursome Rare?


happens in golf about as often as

players said they can recall a similar

17 birdies and the winning team was

a double eagle. On Wednesday,

match that involved four players who

eight-under in the best-ball match.

January 26, four former U.S. Ama-

had won the U.S.’s most important

“We didn’t play that well, but that

teur champions played an exhibition

amateur event.

was a fun match,” Murphy said.

match against each other to help

“I was riding to the course and I

“That was a neat idea to get four

commemorate a Sports Hall of Fame

told Lanny Wadkins (another for-

U.S. Amateurs together. The people

induction ceremony at Quail Ridge

mer U.S. Amateur champion) who I

at Quail Ridge really are serious

Country Club in Boynton Beach, Fla.

was playing with today,” Giles said.

about their golf.”

The Quail Ridge team of John Har-

“And before I could say anything, he

The exhibition raised $12,500 for

ris and Vinny Giles scored a 3-and-2

said, ‘That’s four former U.S. Ama-

the Bethesda Healthcare System.

victory over the Delray Dunes Golf &

teur champions.’ That’s something

Wednesday night following the

Country Club members Bob Murphy

people pick up on very quickly.”

match, legendary golfer Sam

and Jay Sigel.

Giles and Harris won the first two

Snead and Quail Ridge resident Dr.

Harris won the 1993 U.S. Amateur,

holes, stretched their lead to five-up

Bob Harris (John’s dad) were in-

Giles in 1972, Murphy in 1965 and

after 12 holes and cruised to the

ducted into the Quail Ridge Sports

Sigel 1982 and 1983. None of the

win. The four players combined for

Hall of Fame.


Florida Golf Central • Volume 11, Issue 5





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golf fitness


reated by Forbes Riley, a 2010 National Fitness Hall of Fame Inductee, SpinGym® is a unique hand-held fitness product designed for people of all levels of fitness: from athletes to seniors, rehab to recreation. Strength and flexibility will only help your golf game. But for many golfers, driving to a gym to lift weights or use expensive machines is simply unnecessary. You need a focused power to play golf and where is THAT type of training in the gym? Traditional weight training relies on gravity or tension like that found in resistance bands, but SpinGym provides a whole new type of micro muscle strength and power training uniquely suited for golfers. Compact and light enough to carry in your golf bag, take on an airplane, or use it at your desk in the office--SpinGym’s strength building resistance comes from the torque created by its spinning central disk. The effect on your muscles can be felt instantly in your shoulders, arms, back and core - making it a quick and reliable tool for those looking to improve their golf game. SpinGym is ideal for that important pre-golf warm up. Exercises designed specifically to warm up rotator cuffs include the “Bow and Arrow” and the “Lawnmower”. Studies have proven that an effective warm-up can not only

She's A Spinner Forbes Riley

improve your game, but it also helps to prevent injury. Included in the SpinGym package is a comprehensive DVD

workout series which includes a stretch series that is helpful for warming up the back, neck and core— essential for the twisting and muscle strain that accompanies swinging a golf club. About SpinGym: Stylish, portable, compact, and weighing less than one pound, SpinGym® is a revolutionary new fitness product. Its award-winning, modern European design combines the physics of inertia and isokinetics to create a completely unique way to train, strengthen and sculpt the muscles of the arms, shoulders, back and core in just 5 minutes a day. This principle is called GRT (Gyrotronic Resistance Training®), and unlike free weights or gym machines, each rotation of the SpinGym® energizes and activates all the muscles of the upper body simultaneously - a breakthrough in the world of fitness. SpinGym® not only provides resistance, but because of the rotational forces created--it becomes a complete fat melting, calorie burning total body gym. SpinGym is offered with fitness and cardio workout instructional DVDs. www.MySpinGym.com..

About Forbes Riley®: She is an award winning television host, author, National Fitness Hall of Fame Inductee, and the Founder / CEO of SpinGym LLC. She is a two-time recipient of the Electronic Retailing Association’s (ERA) “Best Female Presenter of the Year”, and has been awarded “Best Live Shopping On-Air Guest”. She is recognized worldwide for promoting several of the most successful infomercials of all time including the Jack Lalanne Juicer and Living Well Healthmaster, grossing in excess of $1 billion dollars. Forbes is a regular presence on televisions worldwide as a product spokesperson and television host--appearing on such networks as ESPN, TLC, Fit-TV, Animal Planet, ABC Family, HSN, QVC, The Shopping Channel (Canada), QVC London, IdealWorld (London), and recently starred in the feature film about raw food called “Super Charge Me!”. Forbes continuing mission is to promote health, vitality and fitness as a lifestyle, not a fad. She divides her time between Los Angeles and Tampa Bay with her husband and children. www.ForbesRiley.com 68

Florida Golf Central • Volume 11, Issue 5

product showcase header

➊ Skirt Sport Free Me Shirts A key trend category is the performance-based Free Me collection of shirts which caters to golf, tennis and other resort activities (enjoying lunch on the patio is an activity, right?!). The collection features three flattering styles of tops including the Free Me Tank, Free Me Tee and Free Me Polo. All made of Skirt Sports’ signature RunFast Jersey (87% Polyester, 13% LYCRA), the Free Me collection of tops’ slimming princess seams and longer front length (25.5”) provide complete tummy coverage while 3” back vents allow for freedom of movement and extra give in the hip area. The relaxed fit flatters all figures without hugging curves. The Free Me Tank and Free Me Tee both feature a modest v-neck while the Free Me Polo features a classic vneck polo collar. Full coverage short sleeves on the Free Me Tee and Free Me Polo cover shoulders and arms without inhibiting a full range of motion. Available in sizes XS-XXL to fit all body types from U.S. sizes 2/4 to 22/24. Made from RunFast Jersey (87% Polyester; 13% LYCRA). MSRP $45 - $65.00.

➋ CHAMP Zarma FLY Tee The World Leader in Sport Cleat Technology® announces it’s latest innovation the CHAMP Zarma FLY tee™. CHAMP has long been known for their dynamic assortment of spikes, providing traction technology to the world’s finest athletes, along with a wide array of accessories to support those athletes and their sports. The CHAMP Zarma FLY tee is another example of CHAMP’s dedication to the game of golf and the desire to offer products with features and benefits to enhance every player and the game. The CHAMP Zarma FLY tee is a new performance tee that will increase your distance and accuracy from tee to green. Made with environmentally-friendly materials, a durable plastic design, and constructed with a 6 prong head that makes it easier to place the ball on the tee and keep it stable. For more information regarding CHAMP Zarma and all of CHAMP products, please visit www.champspikes.com.

➌ Touredge JMAX Gold A master of escape, the JMAX Gold hybridfairway club helps players get out from even the most difficult lie. The JMAX is a low profile hybrid-fairway. That’s right, a hybrid-fairway. It has a longer shaft than a hybrid and a smaller head than a fairway wood. It is ideal for golfers who struggle with hitting fairway woods but love their hybrids. The JMAX Gold hybrid-fairway has a super-thin, hyper steel face and walls that allow more weight to be repositioned in the sole. The resulting weight shift creates an extremely low center of gravity that gets shots up quick and provides a remarkable level of forgiveness. On impact, the heavy radius sole produces a crisp feel and “hot” launch, with minimal club head twisting and reduced drag. The JMAX Gold hybrid-fairway makes hitting great shots a reality and not an illusion – try it once and you’ll see how easily the ball escapes. The club comes with Tour Edge Golf’s lifetime warranty, a 30-day play guarantee and has a suggested retail of $99. For more information, call (800) 515-3343 or visit www.touredge.com. 70

Florida Golf Central • Volume 11, Issue 5

aces & header eagles

Aces & Eagles LPGA Names Edward Willett as Vice President of Business Development


he LPGA announced that Edward Willett, a sales veteran with experience in sports and media highlighted by nine years at ESPN, has been named Vice President of Business Development, effective today. He will work out of the LPGA’s Daytona Beach Headquarters, reporting to Chief Marketing Officer Jon Podany.

“We’re excited to add Ed Willett to our team given his track record of success at major brands such as ESPN, USA Today and Sports Illustrated, and his deep passion for golf,” Podany said. “Ed will jump-start our sales group and help us build on the momentum that we gave going into the 2011 season.” In March 2009, Willett joined Quick Hit, Inc., which produced an online football game, as its Vice President of Sales, then joined Kaleidoscope Sports and Entertainment—an IPG, Inc. company—as Executive Vice President

of Sales early last year. At Kaledoscope, Willett has been managing the sales force and working closely with IPG sister agencies including Octagon. The LPGA worked with TeamWork Online on the executive search for the Vice President, Business Development The LPGA is headquartered in Daytona Beach, Florida. Follow the LPGA on its television home, Golf Channel, and on the web via: www.LPGA.com, www.facebook.com/lpga.official, www.twitter.com/lpga, and

Miura Golf Names Industry Veteran Adam Barr Company President


olf industry veteran Adam Barr was Monday named the new president of Miura Golf. Katsuhiro Miura has been making the world’s highest-quality forged irons, wedges and putters, plus innovative woods and hybrids, for

more than 50 years. Barr’s mandate is to lead Miura Golf’s global expansion using his golf industry experience, relationships, and communications expertise, as well as the business skills he developed during his career as a lawyer. Barr, a 49-year-old native of Pittsburgh and resident of Orlando, has worked in the golf industry since 1993. He began as a freelance writer, then joined GOLFWEEK magazine,

and eventually became an on-air reporter at The Golf Channel. Prior to his golf journalism career Barr was a practicing trial lawyer in Pittsburgh and Chicago, and served as an editor of tax and legal publications (a detailed list of Barr’s career accomplishments follows). The Miura brand is marketed globally exclusively by Miura Golf Inc. More information on Miura products can be found at www.miuragolf.com.

Miura Golf Names Charlie Gerber Vice President – U.S. Distribution


apanese golf-club manufacturer Miura Golf— which has been making the world’s highestquality forged irons for 45 years—has named Charlie Gerber Vice President—U.S. Distribution, the company announced today. 72

Gerber—a graduate of Florida State University—has enjoyed a golfindustry career spanning more than 15 years that includes various sales representative and sales management positions, most of which involved restructuring and refocusing the sales forces at each company. Most recently Gerber was Sales Manager with Sundog Eyewear Midwest. His other golf industry experience includes stints at Drive Headwear LLC, Golf Coach Inc., Teardrop Golf, and as an

Independent Sales Rep for Tommy Armour Golf. In his new job as Miura’s Vice President—U.S. Distribution, Gerber will work directly with the company’s 77 dealers across the country as opposed to managing a network of independent sales reps. Gerber will also be charged with adding qualified dealers in markets where Miura lacks representation. More information on Miura products can be found at www.miuragolf.com. Florida Golf Central • Volume 11, Issue 5

The Plantation


Come Stay & Play Golf Packages

Golf Packages Starting at $117 pp/dbl occ Package includes, overnight accommodations, full breakfast, 18 holes w/cart, range balls, Tax, & gratuity Summer Packages Starting at $90 pp/dbl occ

This 232 acre resort offers many on-site activities which include a Full Service Restaurant, Lounge, Tiki Bar, Fitness Center & Aveda* Spa, And Marina with our WORLD FAMOUS MANATEE TOURS

At Our Nature Coast Paradise

Best Golf on Nature's Coast

Are you up to the challenge?

Call to make reservations 800-632-6262 For 12 or more players call Group Sales 800-524-7733 or 352-795-1605


The Dunes Golf Club, long considered to be one of the finest layouts in the Tampa Bay Area, has gone through a complete makeover. Arthur Hills, the original architect, was given free rein to transform the “Award Winning” layout into a new and improved spectacular golf setting. Utilizing and enhancing on the native sand dunes, scrub, and fauna, the course provides attractive yet intimidating visuals while giving the golfers spacious fairways and large undulating greens. Now offering a “Super Twilight” rate after 3pm. For Tee Times, Rates or Directions


For Info on Memberships or Group Outings Located 10 miles north of Weeki Wachee on US 19

Seasonal Senior & Florida Resident Rates CALL NOW! Florida Golf Central • Volume 11, Issue 5


BETTINARDI GOLF IS PROUD TO ANNOUNCE THE 2011 PUTTER LINE. Throughout the past 20 years, Bettinardi Golf has built a reputation as the finest in design and manufacturing. The highly acclaimed products that continue to perform for both amateurs and professionals alike have kept Bettinardi at the forefront of golf technology. Once you purchase a Bettinardi product, you will have a new appreciation for the passion, craftsmanship, and pride that goes into every detail. Experience American craftsmanship at its finest. We are pleased to present the 2011 Bettinardi line.

Rick Smith Golf Academy located at Tibur贸n Golf Club in the beautiful Ritz Carlton Resort, Naples, Florida.

(877) 464-6531









he golf course isn’t the only place where patience pays off.

You’ve waited for the perfect opportunity for a homesite on the King & Bear – the only course co-designed by Palmer & Nicklaus. The wait is over. Four featured homesites. Four very special prices. For more information on this St. Augustine, Florida community, visit WorldGolfRealEstate.com or call 800.940.2898.

Profile for Golf Central Magazine

Florida Golf Central V11 I5  

Florida's Golf Travel and Lifestyle Magazine

Florida Golf Central V11 I5  

Florida's Golf Travel and Lifestyle Magazine


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