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W W W G O L F C |E Palm N T R A L M A G| ABarabara Z I N E . C Douglas O M Paying It .Forward Springs 800.704.8018

Love thy game.

from the publisher header

Volume 1, Issue 3


Out and About

es, that’s me in the photo there—trying to be crafty! I wanted to be on the golf course because the weather is perfect but my little girl wanted to do crafts with dad. Guess who won? Do me a favor, close this issue and take another look at the cover. We are excited to showcase Marilynn Smith; a true ambassador of the game. I am honored to have recently met and spent time with the founder of the LPGA. She is such a great lady and inspiration that I had to share with you. I hope you enjoy a sneak peak at some of her private photo collection and some little known stories she shared with me and my staff. What makes you conjure up images of a golf course or a grand resort? For me, it’s every time I drive into my garage. I see my clubs sitting there like a great friend that lives in the same city and we always say to each other we really need to get together. So this month, I’m going to give my clubs a promise that we will get together and play some golf and go to a grand resort. After all, this is the best State for it. Spring brings a new vitality to Arizona—the great weather, shopping, restaurants and, of course, nightlife. It’s Mardi Gras time. After a day on the links, let loose and take that special person out for some fun. We are really excited at how much interest is being taken in our publication. You are tweeting and friending and emailing and we enjoy every minute of it. We want you to be a part of the AZ Golf Central family and so we need to keep hearing from you. My team and I have been really busy. We’ve been showing up all over the country at events—The PGA Show, The Phoenix Open (yes, we were even there on the rare Monday finish), and various charity tournaments around the Valley. Check out this issue to see our recaps of the events. We continue to be grateful for all the support we’ve received from companies, our contributors, the golf courses and our readers. I thank you, and so does the team here at Arizona Golf Central. A must for golf fans is to go out and see the RR Donnelley LPGA Founders Cup at Desert Ridge to watch the number one ladies in the world. The Pros and the fans make these Tournaments what they are and we like every one of you.

Publisher: Jason Keesling Editor-in-Chief: Susan Lied Photographer: Dave Schibel Social Media Director: Natalie Heath Media Director: Keith James Director of Sales & Marketing: Brian Papiese Web Design/Network Support: Local Work Marketing Graphic Design: Melahn Cable, Contributing Writers: James Boykin Kristen Erickson Jerry Ford Stephanie Knight Heather Stancil Dr. Bob Winters

Magazine Printing: Sundance Graphics 9580 Delegates Drive, Orlando, Florida 32837 • 800.617.5532

Arizona Golf Central Magazine is published monthly by: Jason Keesling, Publisher Sand Hill Publishing & Public Relations 1549 Warrington Court, Winter Springs, FL 32708 phone: 407.971.4336 • 407.971.4337 fax: 407.971.4306 • toll-free: 877.208.5972

Arizona Office: 3461 East Acoma Drive, Phoenix, AZ 85032 phone: 602.387.0616 • 602.388.0987 E-mail: or One year (12 issues) subscription price is $42.99 ©2010 Arizona Golf Central Magazine. No portion of this publication may be reprinted without the prior written permission of the Publisher. Editorial contributions are welcome, but Arizona Golf Central Magazine assumes no responsibility for unsolicited proposals, manuscripts and photographs. All materials submitted not accompanied by a self-addressed stamped envelope will not be returned. Mailing, electronic mailing or faxing of contributions constitutes an expressed warrant on the part of the contributor that all material is original and does not infringe on the rights of others. Arizona Golf Central Magazine retains all reprint rights and reserves the right to edit any submitted material to meet our specifications for publishing and or use in advertising or promotion. The Publisher and staff are not responsible for any loss or grievance by any person or persons whatsoever, due in any way or in part to the content of this publication. The Publisher reserves the right to refuse to accept any material deemed inappropriate or in bad taste. Reader's Mailbag – Send Us your Thoughts Haiku of the Month brought to you by Carol Stucker BE THE BALL Ouch! Flying so high Hop, skip, wandering around tap dancing – I'm home

Hope to see you there! 4

Arizona Golf Central • Volume 1, Issue 3

Volume 1, Issue 3 19th Hole


16 Sanctuary Grill

Cart Girl 14 Mandi Preble

Celebrity Corner 24 Cedric Ceballos

Cover Feature 26 Marilynn Smith

Fashion Forward

38 Antigua Spring Collection

Fore Your Health


36 Massage Therapy for Golfers

Golf Bachelor 12 Matthew James Eyre Powell

Golf Travel

4 10 22 30 32

From the Publisher Golf Central Station Women In Golf On Your Green Golf Chick

44 46 56 58

Duffer Dan Southwest PGA Your Pro Knows Grip It & Sip It

18 Palm Springs

Improving Performance

52 BizMark

Special Events 20 PGA Show Review 34 Phoenix Open Review 50 Itty Bitty Open

Swing Thoughts 28 The Mental Edge

What's New 40 Ultimate Seating

Young Guns 48 Rylee Clark



golf business

How Do I Get Into The Golf Business?


or many, the game of golf is a passion, so why not make it a career? The business of golf is a $76 billion a year industry. It is consistently looking for talented people to fill many positions at clubs, resorts, organizations and companies. For more than thirty years, Golf Academy of America (GAA) has helped thousands of people live their dream of a golf career. GAA is an ACICS-accredited educational institution offering a comprehensive curriculum of golf instruction and business management. Students can earn an associate degree in Golf Complex Operation and Management while learning virtually every aspect of the golf industry. Presently, graduates from Golf Academy of America serve the golf industry as teaching professionals, tournament organizers, club managers and golf course owners, manufacturing representatives and product development specialists as well as in many other golf career options. “We are the launching point for people passionate about the game of golf and who wish to pursue it as a career,” said


Chris Hunkler, president of Golf Academy of America. “In as little as sixteen months, a graduate will have many options to choose from in the golf industry. Our campus career placement directors have an 85-percent rate of success in matching graduates with viable golf industry opportunities. And that career support does not end upon graduation. It continues throughout their entire careers.” GAA has four campuses nationwide located in popular golf destinations: Orlando, Myrtle Beach, Phoenix and San Diego. Campus tours include a free round of golf with the pros. Financial aid programs are available for prospective students who qualify. Each facility offers the latest golf technology and state-ofthe-art equipment such as V1, KVest, MEGSA, DBS, Trackman, Fore Golf and Fore Tee. Additionally, there are more than forty PGA professionals on staff to provide full-time instruction in the classroom and on the golf course. Each student will attend over 1,200 hours of golf specific education classes with curricula that include: Golf Operations; Planning and Organizing Tournament Golf; Outside Operations; Golf Club Fitting and Repair, Rules of Golf, Attitude and Motivation; Mechanics of the Short Game; History of Golf; Rules of Golf; Marketing and Advertising; Promotions and Sales; and more. “There is no doubt GAA graduates are enormously well-educated and more than adequately prepared to step right into a wide array of positions in the golf industry,” said Buck Page, the national Career Services director for Golf Academy of America. “The GAA has earned a reputation in the golf industry for producing a golf professional who can step right into

any situation and be an immediate asset to an employer.” “The Golf Academy of America is the most comprehensive golf university in the industry today,” said Dave Phillips, co-founder of the Titleist Performance Institute in Oceanside, Calif. The students are exposed to the newest golf technologies in the world. They have an advisory staff of golf professionals from all over the world that are able to assist in the design of a curriculum that covers all aspects of the business of golf.” Thousands of GAA graduates are presently working at many locations around the world. Examples of some positions currently filled by GAA graduates include head golf professionals at Cap Cana in the Dominican Republic; Trump National in suburban New York City; Isleworth and Windermere Golf Clubs in Orlando, Fla.; and Providence Country Club in Charlotte, N.C. There are also GAA graduates working at golf management groups such as Troon Golf, Ameriican Golf, Kemper Sports Group and Marriott Golf, and golf manufacturers, including: Titleist; Callaway Golf; Bridgestone Golf; Cleveland Golf; and TaylorMade-Adidas. Others are serving as golf instructors for Jim McLean, Dave Pelz, Nick Faldo, Dick’s Sporting Goods, GOLFTec and Golf Digest. “Golf Academy of America was my path to a great golf career,” said Eric Busto, 28, head golf professional at Trump National Golf Club near New York City. “To have an opportunity like this is the dream come true. I am proof that if you have a passion for the game of golf, you can find a great career in the industry as well.” For more information about Golf Academy of America, visit, or call (800) 342-7342.

Arizona Golf Central • Volume 1, Issue 3


RR DONNELLEY FOUNDERS CUP The RR Donnelley LPGA Founders Cup will be played at the JW Marriott Desert Ridge Resort for the week of March 14-20, 2011. With a theme of past, present, and future of the LPGA, the event will honor the organization’s past, celebrate and showcase the present and provide for the future. Tickets can be purchased online at or by calling 1-888-LPGATIX (574-2849). Ticket options include: Good Any Day Grounds for Practice Rounds, $10 provides daily tournament access for any one day of the practice on either Wednesday, March 16, or Thursday, March 17. Good Any Day Grounds Competition

FORE THE KIDS™ Wednesday, March 9th is the 12th annual Fore The Kids™ Golf Tournament benefitting the Valley of the Sun Jewish Community Center. The tournament will help to provide scholarships and programs for the children and youth associated with JCC. The event is sponsored by Jenny Norton-Bob Ramsey and PMT Ambulance. The day’s activities include lunch, a silent auction, cocktail reception and award ceremony. Additionally prizes will be given out for closest to pin, first and last place and hole-inone. Fore The Kids™ Golf Tournament raises funds that have a direct and substantial impact on the lives of Valley area children and their families. Proceeds from the Tournament go towards our JCC Scholarship Fund which helps provide financial assistance for JCC programs such as after school enrichment classes, early childhood education, and summer, winter and vacation day camps. The programs provide parents with the safety and security of having their children

for any one day of competition Friday, March 18 through Sunday, March 20. Weekly Grounds Pass, $50 weekly access to the tournament grounds Wednesday, March 16 through Sunday, March 20. Founders Ticket Package, $300 exclusive package includes 24 Good Any One Day grounds tickets for Wednesday, March 16 through Sunday, March 20. All tickets include applicable sales tax. Children 17 and under will receive free tournament admission with a ticketed adult. Active military members and their immediate family can receive free tournament admission when showing a valid active military ID at the main admission gates.

cared for by trained, professional staff. The tournament will be held at the Silverado Golf Club, 7605 East Indian Bend Road in Scottsdale with registration and lunch beginning at noon and the shotgun start at 1p.m. Individual and corporate sponsorships are available. For more information or to register, please call the Valley of the Sun JCC at 480-483-7121, email or visit

THE KING AND I: AN UNLIKELY JOURNEY FROM FAN TO FRIEND He is one of the most popular and successful golfers in the history of the sport. His endearing personality coupled with his unprecedented talent has resonated with fans all over the world. Now fans will see a different side of Arnold Palmer. The King and I: An Unlikely Journey from Fan to Friend with photographs and text by wellknown dentist, avid golfer and photographer, Howdy Giles. Giles shares never-before-seen images of Palmer on and off the golf course over the past four decades. From intimate private moments to extraordinary public events, fans will revel in this revealing photographic history of one of the most charismatic figures in the history of the game. Howdy and Arnold’s friendship began with a 10

Rounds, $20 provides daily tournament access

rather ordinary encounter nearly 50 years ago when Giles, fresh from dental school and a new recruit to “Arnie’s Army,” snapped a simple photograph of his hero passing in the parade and grew into a remarkable friendship between an American legend and his most ardent fan. Since that time, Giles has conservatively snapped more than one quarter of a million photographs of Palmer. As his remarkable life and public career come to a close, Arnold Palmer still enjoys an almost magical relationship with his millions of fans. The King and I, told with refreshing candor and wit by perhaps the ultimate fan of the man, will serve as both a touching and lasting tribute to Arnold Palmer’s legacy that fans will cherish for years to come. To get your copy of the book (hardbound $27.95), contact Triumph Books at or (312) 939-3330. Arizona Golf Central • Volume 1, Issue 3

golf bachelor header

With a name that long, do you have an ascot and smoking pipe? No, but I have a few turtlenecks and like cigars!

Where were you born? Did you grow up there?

I was born and raised in Longview, WA and have been living here in the Valley for over ten years. I had to get out of the dark rainy weather.

Matthew James Eyre Powell

What do you do for a living (or when you aren’t playing golf)? I work at the Scottsdale PGA Tour Superstore in club repair and at Starfire GolfCourse in the golf shop. I love golf and have covered most of the facets in the business from playing golf, to fixing golf clubs, to teaching. I am proud to say I am happy with my career choice.

Do you have a favorite designer for suits, shoes, etc?

I really don’t have a favorite designer or brand for clothing. If it fits and looks good I’m happy.

Aside from golf, what do you prefer for fun and relaxation? Outside of golf, I like being outdoors wheth-

er it’s hiking, lying out by the pool or catching a good game with some friends on a nice patio somewhere. Being lazy can be fun too–just relaxing at home watching a movie to some good T.V.

What’s your take on cuddling?

I’m a fan of cuddling.

Who would you like to have with you on a deserted island? Bear Grylls from Man vs. Wild, so he could

come up with a way to make a boat out of coconuts to get us off the island.

What three people would you most like to play with in your fantasy foursome? Tiger Woods, Fred Couples

and Bill Murray. Tiger because he is the best ever to play the game, Freddy because he has the best looking swing in the history of the game, and Bill because he would calm the tension in the round while I’m trying to beat Tiger and Freddy.

Boxers or briefs?

I’m a boxer type of guy, but I do own some boxer-briefs for working out. Can’t have the kids jumping around down there!

What is the last book you read?

Harvey Penick’s, The Little Red Book. So simple, but great!!!

Who is your favorite comedian?

Will Ferrell. I have cried at a couple of his movies (tears of laughter). I hope his next movie is gonna be good because his last couple kinda tanked.

What is your favorite course to play? Gold Canyon

Golf Resort “Dinosaur”. That course has everything-views, elevation change, challenge, good price and it is always in great shape. The hang time your golf ball has at Golf Canyon almost feels like a video game. It’s well worth it.

What was your best golf shot ever?


Hole #17, 110 yard par 3, Lewis River Golf Course in Woodland, WA. With one hole to go in a four-man scramble and the weight of the tournament resting on my shoulders, I hit the shot of my life. I hit a perfect 110 yard sand wedge, 1 hopper and in the hole to win the tournament by one shot. And it was my birthday!

Arizona Golf Central • Volume 1, Issue 3

cart girl

Photo by Dave Schibel

Mandi Preble

Where did you grow up? Lake Villa, Illinois Which group of people did you associate most with in high school? Football players, wrestlers, cheerleaders, baseball

players, basketball players, student council…everyone? I attended a small high school, so all of us were pretty close.

What is your favorite sport to play and to watch? I just

started playing on a softball league with the staff at Koko. It’s interesting… I LOVE baseball! I grew up around it. Yes, I’m a Cubs fan.

Do you enjoy playing golf and are there any golfers in your family? Am I good at golf? Negative! Do I enjoy it? Absolutely! No golfers in my family.

What would be the perfect date? Rooftop seats at Wrigley Field with a cooler of beer and a Chicago style pizza… mmmm!

What is your favorite food? Thin crust pizza. Extra, extra crispy please!

What do you feel makes this club special? Definitely the

staff! I love them all. We always make sure our guests are having a great time and we have fun doing it. 14

What is your favorite part and least favorite part of being a cart girl? My favorite part is that I enjoy meeting new people. I get paid to serve cold beer, spend time outdoors, socialize and making sure our guests are smiling. I can actually say that I love my job!

If you weren’t a cart girl what would you be doing? I’ve

always wanted to dance for a professional sports team or audition to be a backup dancer.

What is the funniest thing you have ever seen on the golf course? We had a “gentlemens” club tournament a few years back. Do I need to say more….???

What hobbies do you enjoy? Running, biking,

choreographing, dancing, and photography. Oh! I forgot wine tasting.

What is your favorite charity to support? Luekemia and Lymphoma Foundation

What else would you like us to know about you? Dancing

is a passion of mine. It has helped me get through some tough times in my life. It’s therapeutic and definitely self rewarding. I think everyone should take a brief moment in their life and dance (even when no ones watching!) Arizona Golf Central • Volume 1, Issue 3

19th header hole

Robin Shepston, Amy Flynn, Melissa McCall and Eileen Duran


ocated in the majestic foothills of the McDowell Mountains in Scottsdale, Arizona, is the Sanctuary Golf Course and Grill. The golf course provides a spectacular visual setting, and the culinary team provides good quality, great tasting food. Rather than one chef, the Grill prides itself on a team effort. The culinary team includes Robin Shepston, Amy Flynn, Melissa McCall and Eileen Duran, each with a passion to prepare flavorful entrees. This team believes in fresh, good quality, great tasting entrees at a good value. Each day, patrons can enjoy soups made from scratch, hearty breakfast options, and traditional but tasty burgers, sandwiches, wraps, and specials. One of Sanctuary’s most popular entrées is the marinated tri-tip slider. This dish showcases three sliders with


tender marinated tri-tip, grilled red onions, mushrooms, and Monterey-jack cheese all tucked in corn dusted rolls and served with Ancho ranch and horseradish dipping sauces. The Sanctuary Grill hours are from 7 a.m. to 6 p.m. and guests can enjoy breakfast or lunch at anytime of day! Golfers can order fast breakfast sandwiches and burritos to get them through eighteen holes of golf. And after the round, they can come into the restaurant and enjoy a cold frosty Blue Moon Draft and a lunch special, while watching their favorite sports program. All entrees at the Grill are served with a smile from attentive and gracious servers. The warm and friendly atmosphere at the Sanctuary Grill makes for a great dining and golfing experience! Arizona Golf Central • Volume 1, Issue 3

Bogey. ”Best Round of My Life“ Trust your caddie and please drink responsibly. 40% Alc./Vol.

© Fuzz y ’s Spirits LLC. Made in the USA.

golf travel


ich in history and blessed with gorgeous weather, Palm Springs, California is a preferred destination of travelers from all over the world. Nestled at the base of the San Jacinto Mountains, Palm Springs is known for its crystal blue skies, year-round sunshine, stunning landscape, palm tree lined streets and starry nights. Its village atmosphere has been preserved and embellished over the years. The downtown area features palm tree lined streets, Mexican tile-paved enclaves and single story mid-century modern buildings which beckon visitors to enjoy its history. Palm Springs is the ancestral home of the Agua Caliente Band of Cahuilla Indians. They knew the area as “la palma de la mano de Dios”, the palm of God’s hand, and their ancient healing mineral waters are still a part of the success story of Palm Springs. The world famous Indian Canyons— Palm, Murray, Andreas and Tahquitz Canyon—are tribal lands, made a part of movie history by Frank Capra’s classic 1935 film, Lost Horizon.

The sleepy village of the late 1800s drew pioneers after the Southern Pacific Railroad came through the desert and these settlers created an oasis on which their descendants are still leaving their mark. They could not have known that the ‘20s and ‘30s would bring the elite of Hollywood to “The Springs” and make this remote desert the international playground of the stars. These adventurers played hard and many bought hideaway homes here--Gable, Garbo, Jack Benny, The Marx Brothers, Janet Gaynor, and even Albert Einstein loved to come here. Frank Sinatra, Dinah Shore, Sonny Bono, Bob Hope, George Montgomery, Kirk Douglas, Ambassador Walter Annenberg and so many more have made an especially indelible contribution. Palm Springs lies on the western edge of the Coachella Valley in Riverside County. Located approximately 110 miles southeast of Los Angeles and 140 miles northeast of San Diego, it’s an easy two hour drive by freeway. At 487 feet above sea level, Palm Springs is sheltered by the Little San Bernardino Mountains to the north, the Santa Rosa Mountains on the south, and the San Jacinto Mountains to the west with its towering 10,831 foot Mt. San Jacinto, site of the Palm Springs Aerial Tramway. Geography gives Palm Springs its famed warm, dry climate and it is known for 354 days of sunshine and less than 5.2 inches of

Shopping on Palm Canyon Drive rain per year with winter temperatures average in the 70s with nights in the mid-40s. The dry desert heat of summer pushes daytime temperatures into the 100s enjoyed by sun lovers. For golfers, the options abound. Pro’s and duffer’s alike can experience challenging greens, palm tress and stunning views amid their world-class golf courses. Tahquitz Creek Golf Resort The Tahquitz Creek Resort Course was designed by Ted Robinson Jr. and opened in 1995. The course is a links style desert layout and is a challenge to players of all abilities. The course showcases an abundance of beautiful water features, an island fairway and lush landscaping and Bermuda greens. The two 18-hole championship Tahquitz Creek golf courses promise very different experiences. A long-time

Tahquitz Creek Golf Resort 18

Arizona Golf Central • Volume 1, Issue 3

Indian Canyon Golf Club favorite among Palm Springs golfers, the Legend Course at Tahquitz Creek is a par-72, 6,815-yard course sporting a traditional layout. It was originally designed by William (Billy) Bell in the 1950s, but recent renovations have marked the addition of 40 new bunkers to the Legends Course. The newer of the two golf courses at Tahquitz Creek Golf Resort, the Resort Course, is a Ted Robinson design that debuted in 1995. A par-72, 6,705-yard course with four sets of tees, the Resort Course, also features a desert links-style layout. Both Tahquitz Creek golf courses offer views of the San Jacinto Mountains. Amenities at the Arnold Palmermanaged Tahquitz Creek include a driving range, putting area, and short game area along with golf lessons and clinics. The Tahquitz Creek Golf Resort is also home to a well stocked golf shop and the Traditions Café. For more information, visit www. Escena Golf Club The just re-opened Nicklaus-design championship golf course offers the services of a mid-century modern clubhouse that reflects the heritage of Palm Springs, and onsite full-service restaurant. Blending championship golf with a classic Palm Springs setting, a round at Escena Golf Club is as much about the surroundings as it is about unforgettable golf. The towering San Jacinto Mountains and blue desert skies frame the flight of every tee shot. Abundant palm trees, native desert landscaping and dramatic waterscapes add to the sensory feast as you wind your way through this stunning oasis. A meal or a drink in the stunning mid-century environs of the Escena Grill is a perfect way to round out your day. Of course, the centerpiece of the Escena experience is it’s expertly crafted by Nicklaus Design golf course. Unobstructed sightlines and generous Arizona Golf Central • Volume 1, Issue 3

driving corridors give you a clear view of how to navigate each hole. Strategically placed bunkers, water hazards and undulating greens are there before you, but at the same time there is ample room for you to decide how much you want to flirt with them. With back tees stretching to nearly 7,200 yards, Escena offers a formidable test for the skilled player, but with four sets of tees and room to roam, how you satisfy your personal appetite for challenge is entirely up to you. For more information, visit Indian Canyons Golf Resort According to club history, the starter shack on the North Course had a “red phone” tied directly to the White House. Former Presidents Lyndon B Johnson, Ronald Reagan, and Gerald R. Ford, spent their vacations time here. Follow the trail of former Presidents on their two courses: the North Course and South Course. Surrounded on three sides by breathtaking, colorful, natural mountain vistas, sheltered from the wind and nestled at the base of the San Jacinto, this 36 hole resort is uniquely positioned to offer you an unrivaled golf experience.

The facility offers two very distinctively different golf courses and each is a reflection of its time. The South Course is an 18-hole championship course that was redesigned by Casey O’Callaghan in 2004 along with consultant, Amy Alcott, LPGA Hall of Famer. This par 72, 6,582 yard championship course has four large lakes that come into play on six of the holes, but the most extraordinary feature are the 5 five par holes. The course also features rolling mounds and fairways and more than 850 palm trees, including some 500 Washingtonia Filifera palm trees native to the Agua Caliente Tribe and an important tree in the history of the Tribe.  Originally opened over the New Year’s holiday in 1961, the North Course is a par 72, 6,943 yard course that was designed by well known architect, William P. Bell and is heavily steeped in tradition.  2011 brings a 50th anniversary celebration for this course. Golf fans, history buffs and the public should take time to visit the North Course, a favorite to names like Sinatra, Hope, Disney and more. This classically designed course meanders through Palm Springs’ stylish “Canyon” region which boasts a wide array of authentic mid-century modern homes and stunning mountain views.  The course is brought to life by thousands of palm, olive and other native trees.  The course has six challenging water hazards the largest which is located between the 9th and 18th holes and hosts the course’s visual centerpiece, the historic Walt Disney fountain which shoots water jets over 100 feet high.  For more information, visit www. For more information on Palm Springs, visit

Escena Golf Club 19

PGA show review

Best In Show By Jason Keesling

There was a definite buzz of optimism at this year’s PGA Merchandise Show and for a lot of us that is good news. Traditionally, the PGA Show is a barometer for the business of golf for the coming year and this year’s event indicates that the golf industry is riding a wave of positive momentum. That momentum came from people and businesses tired of commiserating with each other about the depressing state of the industry. They were poised and put a smile back on their face and injected new energy into the show--it paid off. All of golf’s best names in manufacturing joined along with some of the brightest stars like Natalie Gulbis, Matt Kuchar, and Paula Creamer. Other golf celebs like Greg Norman and Annika Sorenstam gave us optimism for the New Year. Attendees came from around the world to do equipment introductions, product testing, fashion presentations, industry announcements, a series of education seminars and networking special events to set the tone for new business in 2011. Nearly 42,000 PGA Professionals and industry executives from every U.S. state and 88 countries filled nearly 10 miles of aisles and both Arizona and Florida Golf Central Magazines walked them all twice; maybe three times! After three 9 hour days of taking pictures, loading info on new products and talking to hundreds of passionate people that want us to write about them, I have come up with the following list. There were too many products to review in the magazine, so we pushed the overflow to our website. Be sure to read all of them. Without further delay, here is the ‘best in show’ for 2011. 20

All Grip No Slip

He's A Lady's Man

Hirzl Gloves– What golfer doesn’t like a soft durable glove? One of our favorite products from this year’s show is a glove that provides the kind of supple feel and secure grip that results in better shots and lower scores. Hirzl, a Swiss company, has developed what they call “GRIPPP technology.” The result is a golf glove with unparalleled levels of control as well as ultimate breathability, form consistency, sweat absorption and water repellence. All of Hirzl’s gloves are made using a 45-degree pre-curved finger system designed for the natural curves of the hand so the glove won’t bunch and fits perfectly. Read more at or

Adams Idea Tech V3– Mr. Braney Adams loves the ladies and they love him and his commitment to giving them great golf equipment. The new Idea Tech V3 for women provides the same advanced features and materials found in the men’s set, but with dedicated tooling and design specifications created specifically for a woman’s swing. The eight-piece all-graphite, allhybrid set is individually designed yet perfectly matched and includes three hybrids (4, 5, 6), a mid-hybrid (7) and four hybrid short-irons (8GW). You’ll notice through the advanced design and high-performance materials that these clubs have a hotter face and higher launch which results in more distance. The improved sole design on the hybrids help you cut through the turf easier for better playability from all types of lies. The difference is also in the details – by using a four-piece badge system that uses viscoelastic vibration dampening material– the feel at the point of contact is exceptional. Read more at or

Cookie Monster of the Greens Herbie One Putt Wedge - I love cookies, but I also love when my ball is closer to the hole. Herbie One Putt Wedge is this odd but useful utility club. Designed with a forward leaning shaft and positioning the leading edge of the wedge slightly forward of the shaft, makes the club extremely upright. The lie angle is positioned low and rearward so Herbie’s One Putt Wedge allows golfers to easily hit down and through the ball for consistent impact. This is definitely the right tool for the job for chips, pitches and shots from greenside bunkers. Herbie’s One Putt Wedge seems to make your short game a little easier and don’t we all wish for a little forgiveness from this great game? Read more at or

Smells Like Victory Match Play Cologne – Do people recognize your presence because of the scent of your trademark cologne? Does your girlfriend or wife buy you the same men’s cologne for your birthday year after year? If you answered yes to both of these questions, you may be in need of a slight change. Match Play Cologne is a fresh fragrance that has a sharp blend of aromas and embodies the very essence of appeal. I’ve replaced my old bottle and have made room for Match Play. Now only if it could help me play better, because I sure do smell better. Read more at or Arizona Golf Central • Volume 1, Issue 3

Fairway Flair Cromax– Cromax was thinking outside the square when they designed these colorful golf balls. They are the only metallic colored manufacturer balls on the market. Chromax golf balls have a soft energy core with improved dimple design for longer, straighter drives. They are the equivalent of a 75 compression golf ball, which is perfect for ladies, seniors, and men with slower swing speeds. Chromax golf balls conform to USGA regulations and are legal for tournament play. So if you want add more color and fun to your game, these are the balls for you. Read more at or

A New Sole for the Year A Game Global Sports – When thinking of golf shoes comfort is key, but also I think looking cool is a good rule to follow. A Game Global Sports has a cool shoe called the Venom and it’s as fierce as the name. This shoe is packed with comfort and a little more. They even put bristles on the side of the shoe to clean my club. You are probably thinking, ‘why would I want dirt on my shoe from my club?’ Well, I would ask, ‘why would you want your club dirty and have the chance to have poor shot?’ They have put lines on the top of the show to help you address. The spike technology is designed directionally and placed to work with shifting weight and shear forces. This provides stability, energy efficiency and maximum traction where needed throughout the swing. So overall, the new Venom shoe is all business and all comfort. Read more at or

Long, Lean and Forgiving Wilson Golf Di11– The Wilson brand boasts 61 Major victories, so I think they know a thing or two about performance. The latest edition to the brand is the new Wilson Di11. The Di11 incorporates the largest sweet spot to date. Testing and evaluation identified a sweet spot 36% larger than super game improvement irons from TaylorMade, Ping, and Callaway. The same tests also showed the highest ball velocity off the face of the club. With a wide sole, low CG and a modified exoskeleton that pulls weight low to promote a higher and straighter ball flight and greater head stability. A generous coating of lightweight elastomer (like that used on the underside of bridges to dampen structurallydamaging vibration) reduces vibration on offcenter hits. The Wide-Tip Technology ensures 85% of all shots are struck from the center of the toe to the club. The thinner top line makes them look very clean at address. These are indeed super game improvement clubs. Read more at or

Clean Me Please Betinardi Is Back Loud and Proud Loud Mouth Golf - Loud Mouth Golf was colorful as ever at this year’s PGA Show. If you don’t own a pair of shorts or pants, you should. From the fairway to the party, Loud Mouth Golf guarantees to turn heads. Brighten up your game and distract your opponents. Loudmouth trousers are breathable and comfortable. Read more at or Arizona Golf Central • Volume 1, Issue 3

Bettinardi Putters– I don’t think he ever left. I might be a little biased due to the fact I’ve been a long time fan of Bettinadi Putters. In an era where many manufacturers are under tremendous pressure to move their operations overseas, Bettinardi Golf is proud to be one of the few putter makers to have remained in the United States. That speaks volumes about the man and his product. Their operations proudly display a large flag hung high for every worker to see and every putter is ingrained with a ‘Made in the USA’ stamp. Read more at or

BizMark Golf– When playing a round of golf your balls can get very dirty, so clean it up with BizMarks revolutionary new golf ball cleaner. It is compact, sleek, and fits comfortably in your pocket. A “clean ball” means a “clean putt”. Sure, you can carry a towel, but will it clean every dimple? Keeping your golf balls clean and shiny will make it easier for you to handle and will avoid negatively impacting the ball’s speed or spin. BizMark Golf is equipped with a magnetic ball marker allowing players to mark their ball prior to cleaning it on the green. BizMark Golf Ball cleaner can be logo’d with your favorite team, charity or course. This item was hands down was one of my favorite new golf products of 2011. Read more at or 21

women in golf

By Susan Lied

Barbara Douglas T

he term role model often gets overused in today’s society. And many that are considered role models in the sports world don’t live up to the traditional definition. But Barbara Douglas fits the mold. She is a positive and independent woman. She believes in herself and always strives for excellence. She knows that hard work and dedication often bring good things and so do other people’s faith in her. She embraces opportunity and adversity head on and strives to make the golf world a better place for women. With that attitude and drive, Douglas has forged a career in golf and has received many well deserved accolades. The latest is from the GWAA (Golf Writer’s Association of America). They have recently voted the Glendale, AZ resident the winner of the 2011 Ben Hogan Award. Starting in 1954, this honor has been given annually to an individual who has continued to be active in golf despite a physical handicap or serious illness. Although Douglas is continuing with her battle of ovarian cancer, she refuses to slow down. When you listen to Douglas explain


why she is the way she is, the credit always goes back to her parents. “I was just raised as a very independent, self-sufficient person,” she reminisces. That upbringing has served her well. She even takes the lead with her treatment schedule playing an active role with the doctors, making sure she meets her obligations to the game and to the organizations she represents. Douglas is a self-proclaimed tom-boy who didn’t take up the game of golf until adulthood when a friend suggested

she try it and offered some free clubs. She took that offer to heart, found an instructor, and the rest is history, as they say. “I fell in love with the game because of the outdoors, the physical aspect of it, the challenge of it and because you’re dependent just upon yourself”. As a business executive for many years with IBM, Douglas entered the golf world well under par as she qualified for the US Women’s Amateur Public Links Championship four times and was named to that committee in 1992, followed by an appointment on the Women’s Committee in 1993. From there, she served as president of the National Minority Golf Foundation for five years (1999-2005). Other past and present associations and appointments include the USGA’s Women’s Planning Committee, the International Team Selection Committee, and the Future Sites Committee. Additionally, Douglas served on the board of directors of the Executive Women’s Golf Association from 2005 to 2008. And if that isn’t enough to keep her busy, she is active with the Doral Public Junior Golf Championship and the Women in Golf Foundation, serving as a member of the Rules and Competition committees. Douglas is active in several golf initiatives and she also serves as a board member of the Arizona Golf Foundation and was a past President of the Board of Directors of the Junior Golf Association of Arizona. Douglas has always taken an active lead and interest in the game of golf, but more importantly she is passionate about women in golf. “I’d like to see more people have the opportunity to play the game, especially women.” She advocates for the various women’s golf associations around the country to help grow and develop women golfers across the board. She believes it is their responsibility, with the support of the national organizations, to create more opportunities for women of any handicap to compete in a non-threatening environment. It’s easy to see why so many respect Barbara Douglas. She inspires colleagues and golf hopefuls every day. Her outlook on life and her determination to always do her best far outweigh her skill (even if she is a 10 handicap)! It’s easy to call Barbara Douglas a role model. Arizona Golf Central • Volume 1, Issue 3

Louise Suggs Founder

Come see the past, present and future of the LPGA • March 16-20, 2011 Wildfire Golf Club at JW Marriott Phoenix Desert Ridge Resort & Spa

Angela Stanford

Proceeds will benefit LPGA-USGA Girls Golf and other LPGA Foundation programs.

Purchase tickets at or by calling 1- 888-LPGATIX (574-2849)

celebrity corner

Smooth Voice, Big Heart


edric Ceballos is no stranger to the world of sports and entertainment. Born in Maui, Hawaii, Ceballos is a former NBA All-Star who has played for the Los Angeles Lakers and the Phoenix Suns, later completing his on-the-court play with the Dallas Mavericks, the Detroit Pistons and the Miami Heat. Ceballos spent his childhood days in Los Angeles, California. Before he found his gift on the courts of basketball, Ceballos found his love in the universal language of music and in spinning long playing records as a DJ. No matter what country or city he visits, Ceballos charms children and their parents who are in need with his smile and outgoing personality. His charity works spans from the Boys & Girls Club to the Matt Leinert Foundation and to a host of Phoenix Suns Charities as well as his own Cedric Ceballos Foundation. Although Ceballos has not played basketball for 10 years, he is busy off the court in the worlds of entertainment and philanthropy. And as an active father, he always makes

Cedric Ceballos

do we. We are hoping to entice kids and families to come back to the park. I lived at the park as a kid and we are hoping to create a safe environment where parents will come and visit for more than 15 minutes and where children will get active.

What was your greatest moment in your career? Honestly, it would have to be the relationships with my teammates. I wasn’t supposed to be there, so the fact that I can call them friends and brothers is great.

How many times a month do you get out and play golf? It’s a shame to be in Phoenix and not play. I probably get out about twice a month during season. But in off season, I love to play in the heat—it’s less crowded, quieter and I can take my time.

Do you have a favorite course here in the valley? I can’t seem to conquer Estancia but I keep trying! I enjoy playing at the Raven and Orange Tree. And I also have a local course by my house where I practice my short game.

time for others. “You can’t receive unless you give back. I have a big heart, and I believe freely ye give, freely ye receive.”

Tell me a little bit about your charity? I have been touched by the words of Muhammad Ali and Maya Angelo and believe it is important to give back. Currently, we are building parks in South Los Angeles and Compton and working together with Governor Schwarzenegger. He wants to keep kids healthy and obesity free and so 24

What was your favorite TV show growing up? Well, it actually took me years before I saw it because our TV picture tube was broken, but I listened to the Brady Bunch all the time. I loved the idea of a big family and everything that went with that.

Who are some of the celebrities you were star stuck by? My first year in basketball, there were the obvious ones like Dr. J and Magic. When I checked into the game, I went right over to them! But later on, I met Michael Jackson and got to watch a movie with him. I actually

Cedric Ceballos interviews Grant Hill

thought it was an impersonator when I first met him. I was just in awe.

Who was your mentor growing up? I would have to say all of my coaches since I didn’t have a father in the home. I never dreamed of being a basketball star, but I played because my mom said I had to stay around my brother! My coaches encouraged me and taught me the game.

Do you have a favorite quote that you like or live by? Back in 1995 when I was struggling with some things, I decided to focus on what is most important. So now I say, ‘handle your business and don’t let your business handle you’.

If you could change one thing about the game today what would it be? I would like to give the opportunity to someone less fortunate to experience the game up close and personal. I don’t know how I would do it, but I would move some of those season ticket holders from the floor and give others a chance to see the passion of the game up close and personal. I call it ‘feeling the sweat’. It gives you chills. For more information, visit Arizona Golf Central • Volume 1, Issue 3

Paying It




PGA Founder Marilynn Smith, a.k.a. Miss Personality, is more than a leader. She is a legend, a champion, a teacher, a Hall of Famer, an ambassador, and most of all she is an all around great lady. Plenty of articles have been written to share her accolades and accomplishments. And countless questions have been asked like, ‘what is your favorite course to play?’ Marilynn is proud of her work (as she should be), but is more interested in sharing the stories of her relationships and the idea of paying it forward to future generations of women golfers. And she would rather be asked the question, ‘what are your top 10 favorite places to play?’ (Cypress Point is number one on the list, however since no one has ever asked her this question, she needs time to put her list together!). Looking back and always humble, Marilynn is in awe of how a girl from Wichita, Kansas grew up to visit 50 states and 37 countries as well as meet 5 presidents. During her career, she paved the way for future generations in the LPGA and created life long friendships and priceless memories. Smith says, ‘it’s heartwarming to think of all the friendships I have made along the way and all the people I have met in those smaller towns that helped make our tournaments successful.’ When she was 12, she had ambitions to pitch for the St. Louis Cardinals. One day, frustrated with a game, she threw her mitt and said a ‘not so kind word’ in front of her parents. After promptly having her mouth washed out with Lifebuoy soap, Marilynn decided to take up a sport which would keep her out of trouble. And so it began. Later, in 1950, and while sitting in a dining- room


Marilynn Smith, 1973 with others, the LPGA was founded. Smith likes to reminisce about all those years on the road. Having never married or had children, Smith confides, ‘I was married to my job. There were a few beaus along the way but it was tough. Our team faced tremendous physical struggles along the way.’ She remembers the long road journeys caravanning with her team members from one course to the next promoting the game for women. ‘The first car had all the equipment in it and the rest had all of us players and our luggage. When it was time for a break, the driver of the first car would hold out a large wooden paddle from her window that said ‘Food’. We knew that we would all be stopping at the next place to eat. The same went for ‘Gas’ and ‘Bathroom’!’

Smith shares how important it was to her then and even now to keep dignity and pride in the game. ‘We used to have a rule that if you threw a club and it hit the ground, you would get a $50 fine. One time, one of our team members got so frustrated with her shot that she threw the club as hard and high as she could and then ran after it to catch it just before it hit the ground!’ There is a twinkle in her eye as she remembers playing 6 holes with Bing Crosby and meeting the ‘electric’ John F. Kennedy. Or the time she played with Ben Hogan and Stan ‘The Man’ Musial. And there were historical moments, like 1973, when Smith was the first lady to commentate the US Open (she was in the tower with Frank Gifford.) She was also the first woman to play in a man’s tournament and in 2006 she was rightfully inducted into the World Golf Hall of Fame. Smith is still active in the game of golf, but now from a different tee box. Her focus is to continue to pay it forward. Although she doesn’t play any Arizona Golf Central • Volume 1, Issue 3

Jack Nicklaus and Marilynn longer, there is no hesitation to give a young girl or junior woman golfer some sage advice and lessons. Her golf mantra has always been, ‘release the forefinger and the thumb on her right hand and the toe of the club to the target.’ She supports the LPGA Foundation with her annual Marilynn Smith LPGA Charity Golf Classic (September 12, 2011). The tournament proceeds benefit the Marilynn Smith Scholarship Fund, which provides annual grants to female students who demonstrate academic achievement, leadership, and extraordinary community involvement and plan to play collegiate golf. The Marilynn Smith LPGA Charity Golf Classic (www.MarilynnSmithLPGA. is a unique ProAm event in which LPGA pros play with 4 amateur golfers. Carol Mann and Shirley Spork were the participating honorees in last year’s tournament. And Shirley, another LPGA co-founder, wowed the field by shooting a hole-in-one! This year’s participating honoree is JoAnne Carner. Marilynn is very passionate about creating opportunities for young women in golf, something that didn’t exist when she played collegiate golf at the University of Kansas. She is also always eager to attend a press conference or event whose goal is to support the LPGA and its future generations. And, ‘Miss Personality’ will also be present at the upcoming RR Donnelley LPGA Founders Cup Tournament March 14-20. For more information, visit Arizona Golf Central • Volume 1, Issue 3

Marilynn, 1964

Marilynn and Bing Crosby

Marilynn and Babe Zaharius

Marilynn today 27

swing thoughts

By Dr. Bob Winters

The Mental Edge Using Your Mind To Putt Great

Great Putters Think Success....Not Failure! A few years back, I was on the putting green at the David Leadbetter Golf Academy at Champions Gate, Florida, talking with Champions Tour Player, Mark McNulty. Our discussion was about putting and what it would take for a player to see how great he or she could be if they got their mind in the right place! We agreed that for every putt a golfer steps into, that player should be getting into the mindset that the ball is going into the hole. Not close, not lagging it up hoping that it might fall in or trying to start the ball on the correct line, but the ball rolling into the hole! This type of specific and directed thinking is the same for every putt you hit, no matter how short or long the distance or how many putts you have made (or haven’t made) that day! This putting mindset is consistent with my research of twenty-five years in putting and golf psychology. In short, this finding is simply that great putters think, believe and create their own good thoughts and feelings about putting…regardless of the outcome! It seems that great putters are always talking about making putts and putting great. They talk about seeing and feeling the ball roll into the hole and sure enough, the ball finds the cup. Even if they putt poorly, great putters don’t become upset about missing, because they realize that missing is a part of putting. The history list of great putters such as Mark McNulty, Ben Crenshaw, Brad Faxon, Nancy Lopez and Loren Roberts all maintain that their primary focus was getting the ball into the hole and reinforcing their positive enthusiasm for putting regardless of whether they made the putt or missed it!

Poor Putters Imagine Failure....and Get It! The flip side of the coin is that poor putters think, believe and create negative images about their putting. Poor putters are usually talking, complaining, and thinking about how bad their putting is and talk about failure. Poor putters talk about missing and end up missing. They create a vicious cycle of frustration and putting failure. Therefore, what you think about most of the time becomes true! You have to ask yourself this question: Do I think about making putts or do I worry about missing? You do have a choice. You can change your mindset into becoming a 28

great putter and develop thoughts and feelings for success, or, you can continue to think that you are doomed to putt poorly and putt mediocre, at best. The choice of great or poor putting is entirely up to you. You may think this sounds so utterly simple, yet this finding holds true for players at every level in this game. I have provided you with three key ideas about creating a mindset for putting success that will help you to become more confident on the green. You may be surprised as to what your results may bring if you start to adopt a more positive putting attitude!

Key # I: View Yourself as Successful on the Green One of the best places to create positive thoughts and feelings about your golf game is while you are lying down in your bed and getting ready for your night’s sleep or simply driving to the golf course. As the saying goes, “A picture is worth a thousand words!” In this case it becomes: “A picture is worth a thousand putts!” As you lie in bed the night before a big tournament or are riding in your car on the way to the course, take a couple of deep breaths and clear your mind of the days’ activities. In your mind’s eye, see yourself walking onto the first green and being totally confident. View yourself as walking, talking, and acting with total control. View yourself as a great putter with a “presence” on the green and know that all of your putts are going to have a good chance of falling into the hole. Imagine going through your pre-putt routine and see yourself setting up and addressing the ball with the sole purpose that this putt is going down! Watch the ball roll down the line with the proper speed and see it fall into the center of the cup. Relive this picture again and again. You can never see this picture of success often enough! Build a foundation for success by seeing yourself in your mind’s eye as always being successful. Remember, every golfer who has ever been successful on the golf course or won their first tournament had to picture himself (or herself) as a winner in their mind first……..the actual performance followed the thought!

Key # II: Commit to Positive Execution The trouble with negative thinking is that if you buy into it, it always works! Apply this to your putting and when you’re on the putting green, if you think you’re going to Arizona Golf Central • Volume 1, Issue 3

miss, you usually do. The problem then becomes that your poor putting results and your negative attitude carries over into the rest of your golf game and what started out as a promising round, ends up as another disastrous day on the links. Starting your day with a positive putting attitude at least gives you the opportunity to see how great a putter you can be. Therefore, it remains imperative to your putting success to stay engaged with the read of the green and to focus on positive execution. Remind yourself that your task is to stay focused on rolling the ball at the proper speed and on the target line that you select from behind the ball. As you step into the ball, remind yourself to stay on task and just concentrate on making square contact with the ball. Staying focused on execution will keep your thoughts moving in a purposeful direction devoid of mental drifting and thinking about failure.

Key # III: Accepting your results and moving on A great way to create and build putting confidence is to learn to accept your results on the green versus criticizing yourself and turning into your own worst enemy. Remind yourself that you will stay patient and not become upset when the putts don’t drop. After you make a stroke, find something good to say to yourself about the putt you have just hit. This could be that you made solid contact or that you made a good read of the green. In essence, anything can be used to help keep your putting momentum strong and unfazed from negative results or by missing. (Just by using this strategy alone will help your putting success immeasurably). LPGA Tour star and Solheim Cup Captain Helen Alfredsson

put this issue in great perspective when she stated: “I know that I am going to miss putts, but I am going to miss them while trying to make them! “ This type of attitude allows Helen to know that on each putt, she is focused on the process of making putts and that even when she misses, she can still accept the outcome and move on unfazed, because she executed her process with positive intent. You need to adopt this type of attitude as well!

A Final Thought One of the key elements that I am trying to develop with my players is the feeling that they have “earned the right to be confident.” Understand that great putting is more a matter of attitude than just mechanical stroke aptitude. Throughout the history of the game, the greatest putters have known the importance of practicing their mechanics and fine tuning their touch and feel, but they never forgot the law of dominant thought: You become what you think about most of the time! Take the time to dedicate yourself to the philosophy of becoming a great putter. You will be pleasantly surprised at your results on the green!

May all your putts find the bottom of the cup!

Dr. Bob Winters is an internationally recognized sport psychologist who works with golfers of all skill levels around the globe. He is the Resident Sport Psychologist at the David Leadbetter World Teaching Headquarters located in Champions Gate, Florida. He can be reached for consultation at his office number of 407-340-7785 or visit his websites at and

From The Fairway

From The Fringe

Not Your Grandfather’s Golf Club From The Sand Arizona Golf Central • Volume 1, Issue 3 29

on your green


What Are You Going To Do With Your 2% Raise in 2011? T his year you might be lucky enough to get two raises. Your performance rating is completely up to you, but you didn’t have to do anything for the second one. As you may or may not know, the Tax Relief Act of 2010 established a temporary stimulus to us as consumers and employed workers this year. For 2011 a 2% payroll tax deduction will be applied to our wages. This decrease in Social Security this year will give you a 2% increase in your paycheck. Regardless of your feelings on the matter, you can thank your government for giving you a boost in your paycheck. Maybe you are asking what is a payroll tax? Or maybe you aren’t, but are slightly interested in how to make sure you are getting your fair share of the stimulus. Well, historically, payroll tax has been a 15.3% tax on every dollar paid to an employee’s salary or wages. Traditionally, half is paid by the employer and half is paid by the employee. It’s comprised of contributions to Social Security and Medicare “buckets”, and is managed by our government. Some would question if decreasing what we pay into Social Security is a good idea or not, but at this point, the deed has been done, and the decision is made for 2011. (See for more details.) How does this affect me, an employee? Lucky for you, you will see a 2% bump up in your paycheck each week or month (depending on your pay period). Now you get to choose what to do with this money! In all actuality, if you didn’t notice this change last month, you probably don’t need the extra 2% burning a hole in your pocket. So, instead of letting this 2% get lost in the vending machines at work or buying coffee at your favorite cafe, here are some creative ways to invest your new raise!

1.) Increase your 401K contribution- Out of sight, out of mind.

Save for your retirement and get a tax break at the same

time. As easy as notifying your Human Resources Manager.

2.) Pay down your credit cards- What better a way to start out 2011 than by lowering your credit card debt and saving

some money on those darned interest rates. Of course, don’t go charge more on your credit card. Put your credit card in your safe at home; that way it is still there if an emergency happens, yet you aren’t tempted by the card staring at you in your wallet.

3.) Start saving for your child’s college- Did you know you can stash up to $13,000 per parent, per child into a 529 Plan?

A 529 Plan is a college savings plan that can be used to pay for your child’s education, which grows tax-free as long as the funds are used for a qualified 4-year college. If your child is applying for financial aid, the funds do not count against you or your child. Also, some states will give you a tax credit for contributing to a 529 Plan.

4.) Give a boost to your Emergency Funds-Set up an automatic transfer of the new increase to your savings or money

market account. Ideally you should have about 6 months worth of expenses in your emergency funds. An emergency fund should be very liquid and accessible, in case the car breaks down, the roof leaks, or little Johnny falls off the monkey bars and breaks his arm.

5.) Start a Roth IRA- Roth IRAs can be a great investment tool for retirement. To qualify for Federal tax-free and penaltyfree withdrawal of earnings, a Roth IRA must be in place for at least five tax years, and the distributions must take place after 59 ½, unless the distribution of funds is due to a death, disability, or for first-time home purchase (up to $10,000). Roth IRA distributions may be subject to state taxes. Just imagine having tax-free retirement income!

Megan E Koopman, CFP®, CERTIFIED FINANCIAL PLANNER™ Zito Financial Inc. 14300 N Northsight Blvd. #208 Scottsdale, AZ 85260 (480) 663-3116 Securities and investment advisory services offered through NEXT Financial Group, Inc. Member FINRA/SIPC Zito Financial, Inc. is not an affiliate of NEXT Financial Group, Inc. NEXT Financial Group, Inc. does not provide tax advice.



Arizona Golf Central • Volume 1, Issue 3

Pick a Private Club.

Select a Tee Time.

Add Your Friends.

Play Private Golf.

Every golfer enjoys playing new courses. Enjoy a classic or discover a new course you have always wanted to play at

Which private course do you want to play?

By Golf Chick


golf chick

Photos by

Of God and Golf It

has been said there are never any atheists in foxholes. I would like speculate that perhaps there are no atheists in the game of golf. I realize comparing a foxhole to a golf course might be a bit of a stretch, but stick with me on this one. Who hasn’t been on the links and heard (or said) some sort of invocation to the Great Deity, either requesting a blessing or demanding a curse? Given the high chance that eventually you will experience this phenomenon, how could you not come to the same conclusion? Golf is really the only major sport where it’s just you and grass. We often see other sportsmen (and women) taking a moment of silence or huddling together for group prayer, but often the spoils and the victory are shared amongst the team. Golf may be one of those games where you just


feel that if you don’t have some sort of Higher Power to call on for assistance, you may end up playing with an additional handicap. There seems to be a contingent of golfers out there who are doing just that. I certainly wouldn’t imply they have ulterior motives, because this golf chick does believe in the Big Guy upstairs. I often ponder how I could possibly ever play with the Pros and then I immediately realize my chances are slim. But maybe I could join one the PGA Tour’s weekly Bible-study sessions and sit next to Rickie Fowler or Bubba Watson? I imagine they wouldn’t recognize me as a regular! I might have better luck fitting in at the In His Grip Golf program, but that’s also for men only. Something tells me it’s time for the LPGA to start up a group. Aside from that, it is interesting to

observe how spirituality can influence those that play golf. Having something outside of yourself to help keep you grounded can definitely put things in the proper perspective. Like life, golf can be a brutal game, measuring each player by their last score. If a player ends up focusing on that score as the only measure of their skill and worth, it may affect how well they play in the future. In golf, concentration is the key, and therefore, it’s important to not allow outside distractions, even those from the past, affect your game. Maybe that is where God comes in. Some golfers have realized that God is more than just an exhortation said in the heat of a round. They have found that God can be the one thing that helps keep them sharp, gives them hope, and also remind them that they will always be more than just their last putt Arizona Golf Central • Volume 1, Issue 3



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The Phoenix Open Number One Party In Golf!


Arizona Golf Central • Volume 1, Issue 2

Hole-In-One, Closest To The Pin, & Longest Drive Contest


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fore your health

Massage Therapy for Golfers W

hen you hear about sports specific massage therapy, golf isn’t usually the first sport that comes to mind. Often, golf is seen as more of a mental game than a physical one. Anyone who has ever played it, however, would disagree. In order for golfers to be at the top of their game they need to be in peak physical condition. In the case of golf, core strength, flexibility, and suppleness are the key. In no area is this more apparent than when you are driving. Developing a good golf swing requires hours of practice, and this practice can take its toll physically. Performing the same motions in the same way each time is very good for your golf game, but tends to shorten the muscles used in the swing. Over time this can change the way your back and hips sit in relation to each other, causing tension and discomfort which interfere with your game and reduce your enjoyment. Golfers have several areas that are


especially prone to pain and injury. The head and neck often develop problems from tightening up during the swing, or from striking too hard. The calves and feet can develop tension from walking the course and stabilizing your swing on uneven surfaces. The shoulders, forearms and hands frequently develop issues from the tension used when gripping the club. The twisting motion of the swing can also cause tension in the back and legs leading to problems both on and off the course. Massage therapy can provide relief from pain, facilitate the healing of existing injuries and aid in the prevention of new ones. Massage therapy works by lengthening shortened muscles and connective tissues, reducing adhesions and eliminating painful trigger points. This helps you attain and keep the flexibility, suppleness and range of motion needed for good technique. In order for massage therapy to be most effective, you first need to find the correct therapist. A licensed profession-

al with training in sports massage, deep tissue, myofascial, injury rehabilitation and trigger point techniques would be ideal. Your therapist should be able to combine techniques, customizing their approach to how you live your life on and off the green. This is especially important because no one plays the game in the exact same way. An amateur will not need the same session as a professional, and sometimes that neck pain you attributed to your weekend game actually came from that car accident a couple of years back or from slaving at the computer during the week. The important thing is to find a massage therapist you work well with, and share you concerns openly. It is only this way that you can get the best possible results. Gianna Richer is a Phoenix area licensed massage therapist, who specializes in working with clients who suffer from injuries and chronic pain conditions. She can be reached at Arizona Golf Central • Volume 1, Issue 3

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3612 West Bell Rd. • 602-863-0770 4221 E. Thomas Rd. • 602-955-4820 20330 N. Cave Creek Rd. • 602-569-1284 8002 N. 19th Ave. • 602-864-3620


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2154 E. Baseline Rd. • 480-539-8315 1710 S. Alma School Rd. • 480-752-0670 1909 N. Power Rd. • 480-985-9375


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9494 W. Northern Ave. • 623-772-7372 9811 W. Happy Valley Rd. • 623-792-6153

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34462 N. Scottsdale Rd. • 480-760-4060 1609 E. Florence Blvd., #10 • 520-836-8972 1400 S. Arizona Ave. • 480-899-9847 16925 E. El Lago Blvd. • 480-836-1696

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15830 Hayden Rd. • 480-991-6005 9180 E. Indian Bend • 480-362-1433

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fashion forward

Antigua Introduces Exciting Spring 2011 Men's, Women's Collections


he Spring 2011 season—as with all of Antigua’s collections since the Peoria, Ariz.-based Antigua Group, Inc., was founded 31 years ago—combines outstanding quality, style and value. The new line once again exemplifies why the Antigua brand is one of the nation’s leading designers and marketers of genuine golf and sports apparel. Based on the success of Antigua’s newly introduced exclusive DESERT DRY™ XTRA-LITE (D2XL) lightweight moisture management performance products Antigua expands its XTRALITE offering in an updated color palette with the launch of the company’s Spring 2011 collection.   DESERT DRY™ XTRA-LITE (D2XL) combines Antigua’s exclusive DESERT DRY™ moisture-wicking feature with specially constructed ultra-light fabrics for maximum wicking performance and optimum comfort. The additional benefits of DESERT DRY™ XTRA LITE are: • Moisture wicks more rapidly • Lighter weight on body • Less heat trapped on body • Less restrictive movement   Antigua’s new DESERT DRY™ XTRALITE is an extremely light fabric without being sheer. Because the fabric has a lighter weight construction, DESERT DRY™ XTRA-LITE embellishes the wicking rate of Antigua’s proprietary DESERT DRY™ moisture management performance fabric.   “The last few years have been


tough for the golf business in general, but we’re seeing some nice distribution growth including a nice resurgence in volume,” says Ron McPherson, President and CEO of Antigua. “Our design team is constantly adapting to hit the trends and our trade partners have embraced DESERT DRY™ and DESERT DRY™ XTRA-LITE as they continue outperforming as a function of the product and with their viability as strong performers at retail” Antigua is taking its high-performance collection in a new direction for Spring 2011. Taking its lead from the ever-evolving fashion market Antigua steps out—and by introducing what the company has coined “contemporary performance” with the Mosaic, Mogul and Metropolitan collections.   Overall, the Women’s Spring 2011 collection focuses on a sophisticated color palette, easy-to-merchandise color stories, classic styling with subtle feminine details, an expanded selec-

tion of lightweight and silky fabrics, excellent drape regardless of body type and a modern approach to traditional golfwear. “We wanted to maintain the successful direction of our sophisticated color palette of the prior season but added stripes and livened it up to make it less traditional,” says Danielle Dellios, Antigua’s Women’s Senior Designer. “ It follows the same well received silhouettes as last year’s, but we’ve taken the fabrications a step further adding more blends and including more nylon based on their success in the prior season.”   The Spring 2011 Antigua Women’s collection is merchandised as three innovative, opulent product groups— Dashing, Mischief and Dynamic.   DESERT DRY™ XTRA-LITE will be featured in the Dashing collection’s style illusion (nylon-mélange Polo) and Dazzle (Spandex yarn dyed Stripe Polo) style. DESERT DRY™ XTRA-LITE fabric will also be part of the essential product offering such as the Women’s Exceed group, which consists of a Short Sleeve Polo, and Sleeveless and LongSleeve Polo styles.   “The Women’s Spring 2011 Collection is very interesting for us,” McPherson says. “Last year we sold 40 percent more units than in 2009 as our designer, Danielle Dellios, hit it right on the button and has done it again for Spring 2011. She has put together a red-tone story at one time, a blue-tone story at one time, etc.” or

Arizona Golf Central • Volume 1, Issue 3

what's new

There's No Compromise For Comfort


he anniversary of the Ultimate Golf Seating’s luxurious and uniquely designed, innovative golf cart seats confirms consumers preference for exceptional style and comfort. “I felt confident there was a market for our high end custom golf cart seats. The seats were designed to capture a niche of customers who desire superior quality and detail,” said David Vahala, CEO, Ultimate Golf Seating, with headquarters in Elkhart, Indiana.  “Our first year of selling golf cart seats has proven just that. Consumers across the United States are purchasing Ultimate Golf Seats and the reviews from them are very positive.”  More communities and individuals are turning to golf carts as a vital mode of transportation. Golf carts are not only used by golfers playing their rounds on the course. People take golf carts to neighborhood activities, to shop at local stores and kids even use them to get to school. Golf cart transportation will continue to grow for the golfers and families alike.  With this increased personal use of golf carts comes the individuals’ desire to customize their carts. There is a trend toward people purchasing private golf carts and adding many upgrade options to make their cart more stylish and useful. The Ultimate Golf Seats are designed to accomodate this customizing trend and desire. Comfort, style, ergonomics and quality are the staples of the Ultimate Golf Seat. These seats are crafted to be posture correct and back supportive,


Bucket and Luxury Bench seats look

coupled with comfort unmatched in previous golf cart seating. “When you sit in an Ultimate Golf Seat, you will immediately appreciate it is one of a kind and unmatched in comfort and quality,” states David Vahala. Ultimate Golf Seating has four styles of seats available, along with a palette of color selections. All of the seats can also be custom embroidered to include, for example, a customer’s favorite club or team. The Luxury

like the type of seats you would find in a luxury car. Both feature adjustable headrests and lumbar support, and fold-down armrests. The Luxury Bucket style offers a center locking console, while the Luxury Bench style offers a center fold-down armrest. The seats are made with high-quality, marine grade vinyl for proven durability, while underneath is a foam made of a superior resiliency polyurethane similar to high-end mattresses. “Golf carts are outside a lot, so we wanted to use materials that are made to withstand UV rays, yet also be easy to clean with our Ultimate Stain Shield Protection coating,” said Vahala. The other two designs, the Premier Bench Seat and the Elite Bench Seat offer the same quality of materials and comfort as the Luxury series, but are designed for fleet use. “Ultimate Golf Seating’s innovative design will ideally fit most prominent golf cart brands,”  said Vahala, “and they can be easily installed in just a few steps.”  Pricing for the seats is from $745 to $1295. “Our seats offer a great alternative to standard seating in two important ways,” said Vahala. “How they feel for your back and how they look on your golf cart.” Additional information about Ultimate Golf Seating is available online at or by calling toll-free at (888) 989-9887. Arizona Golf Central • Volume 1, Issue 3

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duffer dan

Duffer Dan at T

his duffer is known to take a mulligan every now and then, but it’s not often a golf architect gets the same opportunity. Lucky for him (and for us hackers), Ken Kavanaugh did just that at Longbow Golf Club in Mesa, Arizona a few years back and he sure got it right. The revamped Longbow Golf Club reopened in 2003 and it has been getting solid reviews ever since. Now a longer and stronger course, it measures 7,003 yards par 71. When you aren’t on the links, there is a sprawling practice facility and contemporary-style clubhouse which features a pro shop and restaurant lounge. But the real amenity worth mentioning is the incredible outdoor patio which affords nice views of the golf course. The interior of the course is a solid core layout with no home-sites or roads to cross which is very rare in today’s golf landscapes. But golfers will enjoy the sweeping views of nearby Red Mountain as well as the McDowell, Usery, and Superstition mountain ranges. The holes are separated by xeriscaping -- areas

The 3rd hole at Longbow Golf Club

When a Mulligan is a Good Thing

The par three second is a beautiful hole that presented me with a good scoring opportunity - with room short right of the sloping putting surface. My preferred play was to take three turns 70 degrees to the right with a lay up to the 150 area. But long hitters can probably carry the right fairway trap leaving a wedge approach from the 110-75 yard zone. The long par five 5th is the course’s #1 handicap. This hole doglegs left around the desert, and plays to an undulating green with plenty of room for error to the right. I graciously used that space for my shot. The 224-yard seventh has a green partially and deliberately hidden from view off the tee. The right side this par three green is the safe play which is why I invariably went left. Moving on to what I now call the penal number 8, the fairway traps short left and long right encourages an approach to the open side of the putting complex on the right side. Feeling like I might be a bit queasy on the zig-zag 538The 7th hole at Longbow Golf Club yard ninth, out of bounds definitely came into play off the tee. While my second shot flirted with of sand, rock and pebbles artistically another wash and scattered bunkers landscaped with native desert plants and short of the green. The generous fairway brush. It seems as if a wonderful day of left me no reason to hold back from golf was set before me in the dramatic attempting to attain this par five. And I Sonoran Desert. did. The first hole is a straight 365-yard I learned that the narrow fairway on par 4. I was able to keep my tee shot in eleven encourages a lay up to the 150 the middle of the fairway to get a good area, and an approach hit towards the approach shot to the green—off to good back middle of the green. Had I actually start. done that, I might not have ended up 44

short in the swales and greenside sand bunker. The simple par three 12th precedes a dogleg left par four that invites golfers to cut off some distance by aiming to the left of the bunkers deep of the fairway top about the 130-140 yard zone. The hazard cannot be seen from the back tee areas - but I guarantee it is there. My least favorite hole was the old 18th and is now the new 13th. It’s a 429-yard shot and I did find it to be quite sinister. The approach shot to a green, squeezed by water left and big bunkers on the right proved to be the most testing shot on the course. As I rounded out the last two holes, the 17th measures 309 yards, but it definitely looks shorter. I reached the green in one and figured I would birdie, but there are no guarantees in life, as the green has a prominent ridge that confounds long putts. The 18th is a prototypical finishing par 4, 474 yards from the tips and 443 from the regular tees. This hole plays long from all but the forward tees, with par being a very acceptable score (because that’s what I scored). What I learned at Longbow is that the greens are fast and hard, so approach shots are very important. To score well, golfers will have to stay out of the fairway bunkers. The sand traps are deep and contoured, making recoveries for par a very difficult proposition.   The fairways are usually quite generous, although rolling and undulating in nature. As with all good courses - good shots are rewarded and offline shots are penalized. To find more information about Longbow, visit Arizona Golf Central • Volume 1, Issue 3



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outhwest PGA southwest PGA southwest PGA southwest PGA southwest P

By Vito Berlingeri Southwest Section PGA

Southwest Section PGA and PGA Mexico To Partner on “Uniting Nations Cup”


he Southwest Section PGA and Associated Professional Golfers Mexico (PGAM), headquartered in Mexico City, announced that they will partner on the Inaugural “Uniting Nations Cup” at the Mayan Palace Beach Resort in Rocky Point, Mexico in May 2011. The goodwill competition, a threeday Ryder Cup style tournament, will be contested from May 13-15, 2011 on the Peninsula De Cortes Golf Course, a Jack Nicklaus Signature (Legacy) design with nine of the eighteen holes along the Sea of Cortes. 10 Southwest Section PGA Professionals will compete against 10 Mexican PGA Professionals. Players from both sides were elected by SWSPGA, Mayan Palace and PGAM based on there playing ability, community involvement and contributions to the game of golf. It is believed to be the first time a team of PGA Professionals from the United States will compete against a team from Mexico. And it’s also believed to be the only known match of its kind that includes both professionals and amateurs. The SWSPGA Professionals will invite four amateur golfers from Arizona to compete against 40 Mexican amateurs. The event is the brainchild of Andrew Gilchrist, the tournament host and director of golf at Peninsula De Cortes Golf Course, and Vito Berlingeri, marketing director of the Southwest Section PGA. Mr. Berlingeri said the Uniting Nations Cup will promote goodwill between the two countries during a time of instability. “We are utilizing the game of golf to bring the two countries together and strengthen our relationships despite all of the border controversies,” he said. Mayan Palace will ensure the matches are first-class. “Mayan Palace is very excited to be part of this event,” said Alejandro Ruiz Pérez, general manager of Mayan Palace. “It is a privilege to have the participation of SWSPGA and PGAM. We have the full support of our staff to make this an historic event.” “It will be memorable,” Berlingeri


added. “The PGA Professionals we have invited are great ambassadors of the game. They will represent the SWSPGA well. And their playing accomplishments speak for themselves.” Don Yrene, director of golf at The Golf Club Scottsdale and five-time Southwest Section PGA Player of the Year, headlines the list for the SWSPGA. He’ll be joined by Brandon Smith, head golf professional at Ventana Canyon Golf & Racquet Club in Tucson. Smith recently won the 2010 Southwest Section PGA Championship. Others include Mike Wright, the president of the Southwest Section PGA and director of instruction at Superstition Springs Golf Club in Mesa, who recently won the 2010 Senior Section Championship; Wade Dunagan, Executive Director, World Golf Championships- Accenture Match Play Championship; Greg Avant, Director of Golf at Lone Tree Golf Club in Chandler; Ralph West, Partner, Reid/West Golf Academy; Bob Pancratz, Life Member PGA; Blayne Hobbs, Lead Instructor, Reid/West Golf Academy; Chris Dompier, Head Golf Professional, Skyline Country Club; and Travis Long, Golf Professional, Anthem Country Club, Henderson, Nevada.

FACTS AND FIGURES What: Inaugural “Uniting Nations Cup” Where: Rocky Point, Mexico at the breathtaking Mayan Palace Beach Resort; competition will be contested on the Peninsula De Cortes Golf Course, a Jack Nicklaus Legacy design with nine holes on the Sea of Cortes. The facility is about a 4.5 hour drive from the Phoenix metropolitan area. When: May 12-15, 2011 May 12: Practice Round May 13-15: Tournament dates Format: Ryder Cup format 10 Southwest Section PGA Professionals will compete against 10 Mexican PGA Professionals Purse: TBD Other details: SWSPGA Professionals will invite four amateur golfers to compete against 40 Mexican amateurs. Cost to the amateurs: $500 includes golf, food and beverage and accommodations at Mayan Palace Beach & Golf Resort, plus they get a $200 tee gift prize. Website:

young guns

Rylee Clark R

ylee Clark is one of 19 grandchildren in her family, but she is not likely to get lost in a crowd. Even though Clark is the only member of her family to participate in golf, she shows great skill and ambition. At 18 years old, she has been playing golf for 3 years and has aspirations for a college golf scholarship and professional status. According to Clark, “Golf has been so fun to learn and play. I basically walked on to my high school team, Mesa Mountain View, never playing golf in my life. I made the team and learned the game. With a lot of practice and good luck, I was co- captain of my team by my senior year.”

Do you have any mentors or role models for golf and why? My high Arizona Golf Central asked Rylee to share some of her thoughts with our readers:

Who is your favorite PGA tour professional? Paul McGinley. If you could pick any foursome to be a part of, who would be the other three? Tiger Woods, Arnold Palmer, and Amanda Blumenherst.

What is your favorite tournament on the PGA tour? I enjoyed the Bob Hope Classic. 48

school coach, Jeff Wallas. He helped me and taught me how to play when I didn’t know what I was doing. He made me see golf in a different way, and made the game interesting and fun.

What is your most memorable moment in golf? Once, while playing Regionals, I shot two under par. I was on the fairway with my seven iron but made it onto the green and into the hole.

Where is your favorite place to play? I have never played outside the state. I have played courses in Flagstaff, Prescott and Tucson however.

My favorite course is in Mesa, called Longbow.

What sticks do you use?

I play on a set of Callaway’s right now that I really love and my game has improved with this set. Most of my high school playing was done on a cheaper set of Golden Bears, but I still did pretty good job. My parents didn’t want to buy me a nice set until they knew I was serious!

What are your thoughts about golf in general? What is awesome about golf is that I can play it forever. Whether I go on to play in college or professionally, I will always have this sport. And interestingly enough, the dads of the boys I date think I am great because I can play golf! Arizona Golf Central • Volume 1, Issue 3

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special events

Best Dressed Stephanie and Aiden Davern


he Junior Golf Association of America once again sponsored the Itty Bitty Open. Along with the Phoenix Parks & Recreation Department and the Thunderbirds, this annual tournament is free and allows 3, 4 & 5 year-olds the opportunity to showcase their talents. 638 youths participated in this year’s tournament. It was Sue Shindler-Montello and the Phoenix Parks and Recreation Department that founded the Itty Bitty Open in 1988. She had an idea to help promote an activity other than baseball, football and soccer for 3, 4, and 5 year olds. The Junior Golf Association of Arizona was contacted and a partnership was formed. Subsequently in the years to follow the Parks and Recreation Departments of the cities of Glendale, Mesa, Peoria, Scottsdale, Tempe, Surprise and Goodyear have joined and now participate by providing one of their facilities and staff to assist. According to Tom Cunningham of the JGAA, “Over the past 22 years, the


Itty Bitty Open has provided a marvelous opportunity for kids to be introduced to the great game of golf in a non-competitive atmosphere and all of us at the JGAA look forward to the Itty Bitty Open each year. Who knows--we might be looking at the next up and coming professional golfer at one of our sites.” Each year, kids in the community sign up for this event where they are provided with a set of plastic golf clubs, balls, a bag and a visor. Along with a parent and a cartoon friend, the child is taught the basic skills of golf by a PGA or LPGA professional. There are 14 locations and 3 different times for the clinic, but registrations fill up fast. In addition to learning about and playing golf, the children have the opportunity to win a Best Dressed Golfer and Caddie Team contest. All golf fashions are accepted and just as in previous years, the children have shown much creativity. After the clinic, there is a fun, non-competitive golf tournament for the registrants. The winners receive a letter congratulating them, along with a trophy and two tickets to the R.S. Hoyt Jr. Dream Day Activities event at the annual Waste Management Phoenix Open. To find out more information about the tournament or the JGAA, visit


Instructor Ed Wieczkiewicz, PGA and a future pro

Arizona Golf Central • Volume 1, Issue 3

improving performance

Dirt and Grime is a Crime


ountless dollars have been spent on research and technology to make the golfer’s game better; dollars spent by both engineers and players. Most of the emphasis has been on the club, but a fair amount of consideration has been given to balls, shoes and clothes. What about the factors you can’t control? Of course, there is always room for improvement on a swing or a putt but how much time should you spend worrying about dirt and grime? Sport engineers have specifically designed golf balls to counteract resistance during their rotations in mid-air. Golf is a game of precision and any type of buildup on the ball can disrupt the balance and drag the rotation off course. If you have played golf for any length of time, you know that the ball can sometimes seem to have a mind of its own. The longer you play with the same ball, the harder it is to maintain it on course. This is caused by the dirt, mud, and other unseen garbage that gets stuck on the ball. A dirty golf ball can affect many elements of the golf game like roll on a green, flight in the air and contact with the club. When in the air you will not be able to know for sure if the ball is going to go straight, left or right. If you are a scratch player, you might still be able


to get fairly good scores, but eventually the dirt and grime builds up on the ball and clogs the dimples. This increases the weight of the ball and destroys the balance. At this point, the ball will be almost impossible to play with and filthy to hold. Gone are the days where golf ball washers are conveniently placed on the course. Even after finding one, there is still the need for some form of towel or handkerchief to dry the ball, since a wet ball attracts dirt faster than a dry one and also affects the center of gravity. Enter BizMark and its unique motion and cleaning method. The BizMark golf ball cleaner replaces traditional cleaning methods and is quickly taking its place as one of the finest golf accessories in the marketplace. The compact, sleek, and functional BizMark

fits comfortably in your pocket and cleans a golf ball quicker and easier than conventional cleaners. Additionally, the BizMark is equipped with a magnetic ball marker that allows players to mark their ball prior to cleaning it on the green. Many BizMark users have experienced a therapeutic grasp while using the cleaner. Golfers at all levels of play routinely note the motion of cleaning the ball simply feels good, is stress relieving and helps relax them, especially before high pressure putts.  BizMark makes cleaning easy. All you need is the BizMark golf ball cleaner and some water. Pour some water into the cleaner at the beginning of your round, give it two shakes to get rid of excess water, put it in your pocket and you’re ready to play. The BizMark is completely customizable. Companies, country clubs and charitable organizations have the ability to display their logo on the ball marker and on the body in a variety of styles. The BizMark comes in a variety of colors and metallized finishes.  BizMark Golf also offers a wide range of retail packaging options including customized gift boxes and executive gift sets. For more information, or to order the BizMark golf ball cleaner, visit Arizona Golf Central • Volume 1, Issue 3

sun protection – a way of living™ © 2010 The Skin Cancer Foundation Campaign created by Laughlin Constable,

live golf

By Mark Clark, CGCS Troon Country Club

Current Water Strategies for Arizona and Golf E

fforts for Arizona water conservation have been going on for over 30 years. The Groundwater Protection Act of 1980 ruled that all areas of water use would begin some type of conservation program. Golf was targeted and began a slow reduction in groundwater allotments as well as surface and reclaimed water sources. Since 1985, any golf course built that could be on either surface or reclaimed water was required by law to use them. This law also required development of a course using 90 acres of turf or less per 18 holes. This was to protect the groundwater. Today, more and more courses are on these water sources and are significantly smaller in acreage. Golf courses have an allotment set by the Department of Water Resources for the amount of water each facility can use. These ‘use allotments’ were set based on the current science available and golf feels these numbers are close to being accurate. However, there are exceptions, and we are trying to address those as an industry. Those on groundwater are facing the greatest restrictions. These restrictions have resulted in new golf courses and especially the


older ones, to refit or design the latest technology in irrigation design. These efforts have made golf one of the leading industries for conservation. Arizona golf, through the Cactus and Pine GCSA, has also funded research to determine the best management practices, the best efficiencies and the correct allotment levels to put golf on the cutting edge for water use. Much of the research is revolving around salt management, as many of these water sources are high in salt. This information today is vital to Arizona golf and it’s standing in the water use community. Even with these efforts, golf in Arizona faces an uphill battle because of drought. All industries, but especially golf because of its high profile water use, are being asked to do even more. We feel that golf does not get enough credit for

its efforts. Today, we are organizing and building relationships with legislators, regulators, news writers, and the community at large. These efforts are needed to reduce the potential bad press golf gets as water hogs. Many facilities have stopped or reduced overseeding in an effort to reduce water consumption. Also, many existing facilities have changed to reclaimed water at significantly higher costs for both water and the management of salt. Some facilities have even built recharge areas on their properties to increase the groundwater well fields below them. All these efforts show that golf is doing all it can to be as water friendly as possible without losing the economic viability it has for Arizona. Many feel that some of the reductions being proposed for golf in the current drought would be devastating to the golf economy. Golfers would go elsewhere and many courses would be out of business. Golf in Arizona is in good health right now. But as we move forward in this current environment, we are cautious and very aware of the potential that this resource could become very limited to everyone, not just golf. Arizona Golf Central • Volume 1, Issue 3

By Jeff Ritter

your pro header knows

Throw vs. Drag

Photos by Dave Schibel

Ritter’s Tip Of all the adjustments that can be made to fine tune trajectory, the skilled player fully understands how to utilize the variables of “throw” and “drag.” “Drag,” is a term used to describe a shaft that has more than a normal amount of forward lean into the hit. The handle pulls ahead, as the club head lags well behind. This idea of drag is perfect for taking loft off the face, creating a low, running shot. In general, I like to think of drag as a left handed feeling, (right handed golfer) where the handle is pulled into the finish.

“Throw,” conversely works in the just the opposite manner. In this instance, the head is allowed to swing freely as if to “pass” the handle through impact. Throwing, is perfect for creating maximum height, as loft is enhanced. I like to think of throwing as a right handed feeling (right handed golfer) where the handle lags back as the head swings past into the finish. Keys: Left hand drags Right hand throws Understand “throw vs. drag” for advanced trajectory control Jeff Ritter teaches at the ASU Karsten PING Learning Center in Tempe, AZ. For more information visit 56

Arizona Golf Central • Volume 1, Issue 3

grip it & sip it

Smooth Like The Big Easy


ig Easy” is Ernie Els’ nickname, and it’s a great nickname because it describes so many things about him: he’s tall; his manner on and off the course is very low-key and easygoing; his golf swing is fluid and appears effortless, yet produces great power. And now it can also describe his wine.

Grape(s): 100% Shiraz Winery: Guardian Peak Region: South Africa Year: 2008 Appellation: Stellenbosch Length/Type of Aging: Aged for 9 months in French and American oak barrels.

Review: The Shiraz displays a good integration between fruit and wood, and its lingering presence suggests it to be a rewarding wine for drinking and enjoying with food. This dark crimson wine has a beautiful fruit driven nose with smoky undertones. Rich and expressive, this wine has presence.

Grip it and Sip it.

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Arizona Golf Central • Volume 1, Issue 3


Arizona Golf Central V1 I3  

Arizona's Golf Travel and Lifestyle Magazine

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