Golf Arizona November 2013 - January 2014

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W O M E N ’S G O L F PA R T I :

Leveling the Playing Field One Tee at a Time In recent years, the focus of many “grow the game” initiatives for women has been on promoting the game through golf clinics, private lessons, improved pro shop customer service, and social events.

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he PGA has made a good effort to improve the golf experience for women through its Golf 2.0 “Connecting with Her Playbook” program, but despite these efforts, women’s golf participation rates have remained stagnant at around twenty percent.

In my opinion, the inattention to retention of women golfers is a significant oversight in nearly all efforts to grow the game for women, and there are two fundamental remedial issues that should be addressed to help keep women playing the game:

Although the Golf 2.0 Playbook program has made a huge stride forward in recognizing the powerful influence of women in the future growth of the game, and has made some solid recommendations for introducing women to the game, it doesn’t fully address the other half of the equation: keeping women in the game.

1 Design golf courses that are as enjoyable for women to play as they are for men, and

Research shows that for every male golfer that leaves the game, three women players are lost.

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e women’s tee The view from th Golf Arizona www.GoGolfArizona.com

2 Increase the presence of women in all sectors of the golf industry, especially in leadership positions. Part I of this article will provide golf course design recommendations to improve the on-course golf experience for women. Part II will discuss how increasing the presence of women in all fields of the golf industry and governing bodies would help to improve retention of women golfers.

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