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*Fun Social  Wellness  Challenges        *Health  Risk  Assessments                           *Team  Wellness  Coaching                            *Competition  Facilitation                       *Management  Reporting                              *Holistic  Health  Focus   *'Super'  Mobile                                                                *Training  Education   *  Behavior  Modification  Process    *Recognition  &  Reward  Platform                                  *Biometric  Screenings                                          *Smoking  Cessation      

Our Manifesto  

“Health Hero’s  manifesto  is  to  make  companies  all  over  the   world  healthy  &  happy,  we  are  talking  about  saving  real  lives   here  –  and  doing  so  in  the  simplest,  most  fun,  and  most   rewarding  way  possible.”    

Health Hero  is  a  super  simple,  social,  fun  wellness  experience  that  allows   your  employees  to  compete  and  connect  with  each  other  24/7  and  year   round.    They  get  awarded  &  rewarded  for  being  healthy  in  Mind,  Body,  &   Spirit.  Their  engagement  turns  into  dollars  saved  for  the  employer.   The  Problem  

Health Hero  Saves  

Let’s  be  frank,  obesity  rates  are  rising  and  health   care  costs  are  through  the  roof,  workplace   wellness  is  a  way  for  you  as  an  employer  to   address  the  health  and  well  being  of  your   employees.  Although  workplace  wellness  has   existed  in  one  form  or  another  for  well  over  four   decades,  Health  Hero  is  here  to  save,  by  using   mobile  gaming  in  the  service  of  wellness,  making   the  achievement  of  healthy  goals  more   approachable,  engaging  social  and  fun  for  your   employees.        

Health  Hero  is  a  super  simple,  social,  fun  health   game  that  rewards  your  employees  with  real   rewards  for  being  healthy.  There’s  no  software  to   download,  no  complex  on  boarding  process,  and   no  administrative  headaches.  We  provide  all  of   the  mobile  tools  and  insights  for  you  to  bring   savings  to  your  bottom  line,  increase  productivity,   drive  employee  engagement,  but  most   importantly,  make  your  workforce  super  healthy.     Health  Hero  offers  you  (the  employer)  an  annual   subscription  access  to  our  mobile  health  solutions   &  workforce  health  insight  reports  that  are   tailored  to  your  company’s  needs.    



Our promise    

 Wellness engagement:  58%  of  employees  will  participate  in  the  Health   Hero  program    Target  population:  33%  of  your  company’s  highest  health  risk  population   will  engage  with  Health  Hero    Increased  activity:  ~  1.75  million  steps  will  be  walked,  570,924  minutes  of   exercise  will  be  logged  on  average  for  large  employers    Improved  health:  11%  of  Health  Hero  participants  will  lose  more  than  10   pounds  each  

The Benefits     The  stats  are  in:  Health  games  are  proliferating  and  succeeding  in  the  workplace.     Given  the  fanfare  and  evidence  driving  the  adoption  of  health  games,  as  well  as   the  significant  amount  of  employer  health  care  dollars  at  stake,  its  no  wonder   employers  are  choosing  to  invest  into  fun  wellness.  Did  you  know  for  every  dollar   a  company  invests  in  a  wellness  solution  –  they  save  over  $16  in  health  care   costs?    Our  solutions  replace  more  traditional  information-­‐driven  health   promotion  approaches  with  ones  ruled  by  game  mechanics.    Our  mechanics  are   foundational  in  Health  Hero  because  they  create  an  enjoyable  experience  that   keeps  people  playing.  Friendly  competition  is  a  core  methodology  we  leverage  in   our  health  game  to  drive  engagement.       We  also  incorporate  points,  levels,  badges,  and  social  support  in  the  form  of   teams  and  other  groups.  Employees  earn  points  and  badges  for  completing   health-­‐related  activities—for  example,  increased  physical  activity  and  improved   eating  habits.  Their  achieved  status  keeps  them  playing,  as  do  their  colleagues.   Being  on  a  team  promotes  altruistic  behaviors,  with  team  members  supporting,   encouraging  and  educating  each  other.  Participating  in  a  competition  between   departments  or  worksites  motivates  the  teams  to  strive  to  achieve  ambitious   goals  in  order  to  earn  bragging  rights.  In  addition,  being  part  of  a  company-­‐wide   challenge  will  help  assemble  your  employees  around  the  common  goal  of   creating  a  healthier  company  culture.    Over  75%  of  large  employers  today  offer   financial  incentives  to  drive  employee  engagement  in  their  wellness  programs.     But  a  growing  number  are  discovering  that  social  health  games  can  help  them   achieve  better  and  more  sustainable  results  by  leveraging  social  incentives  like   "With  a  projected  52%  of   friendly  competition  and  peer  support.  As  more  employers  join  the  fun,  health   Americans  being  diabetic   games  are  sure  to  continue  evolving  over  time.  And  they’ll  keep  improving  as   Health  Hero  incorporates  the  same  principles  that  make  video  games  so   or  pre-­‐diabetic  by   immersive  and  addictive  and  apply  them  toward  a  healthy  mission.  We’re  just   2020,  it’s  clear  that   beginning  to  tap  into  the  potential  of  this  approach  to  transform  the  well-­‐being   whatever  the  US  is   of  your  employee  populations,  but  given  the  early  results,  it  seems  likely  that   more  employers  like  yourself  will  keep  getting  their  (health)  game  on.   doing,  it  isn’t  

A Better   Approach  



“Games are  effective  not  because  they’re  fun,  but  because  they  require  work.  Games   lead  us  to  feel  productive,  competent,  recognized,  socially  prestigious  and  creative.   Games  are  an  extremely  powerful  tool  for  inspiring  participation  and  motivating   hard  work.”  -­‐  Jane  McGonigal,  Game  Designer  &  Author  

All  Fun  and  Games     Games—Everybody  Plays.    Games  have  existed   since  2600  B.C.,  according  to  Wikipedia.  Since   then,  they’ve  continued  to  gain  traction.     •   42%  of  all  adults  own  a  video  game   console  (47%  own  an  iPod  or  MP3  player)     •   One  in  five  Americans  plays  games  on   social  networks     •   Americans  now  spend  more  time  playing   games  than  watching  movies     •   The  average  social  gamer  is  a  43-­‐year-­‐old   woman     It’s  more  than  just  fun  with  Health  Hero.    As  a   way  to  make  wellness  programs  more  engaging,   employers  such  as  you  are  turning  to  social  health   games  that  invite  employees  to  join  together  to   achieve  healthy  goals.  These  games  place  healthy   behaviors  within  the  context  of  a  fun  and  easy-­‐to-­‐ follow  game,  making  difficult  changes  less   intimidating  and  more  rewarding.    The  route  to   understanding  the  potential  of  social  health   games  for  employees  came  through  seeing  their   power  to  solve  public  health  problems.   Researchers,  game  designers  and  entrepreneurs   have  been  testing  games  for  patients   experiencing  emotional  trauma  and  chronic   diseases.  In  one  study,  doctors  explored  whether   repeated  exposure  to  virtual     traumatic  war  experiences  coupled  with  the   opportunity  to  talk  with  others  and  explore   emotions  would  help  returning  soldiers  cope   better  with  post-­‐traumatic  stress  disorder.       These  doctors  built  a  therapeutic  game  called  

Virtual Iraq  and  Virtual  Afghanistan  using  the  Xbox   game  Full  Spectrum  Warrior.  Archimage,  a  design   firm  that’s  been  studying  health  games  since  2001,   has  created  several  games  to  address  childhood   obesity,  type  2  diabetes  and  cancer.  HopeLab,  a   nonprofit  organization  focused  on  children’s   health,  created  ReMission,  a  game  for  teenagers   with  cancer  that  improves  their  self-­‐care  through  a   first-­‐person  shooter  game.  And  Dance  Dance   Revolution,  a  popular  consumer  exercise  game,  is   being  studied  for  its  ability  to  reduce  falls  in   patients  with  Parkinson’s  disease.    


“85% of  employees  are  statistically  unhealthy.  On  average,   unhealthy  workers  cost  employers  $11,176  per  active   employee”   ‘Super’  Human  Resources   From  a  Cost  Center  to  a  Profit  Center  

“Health Hero  will   make  your   employees   happy”    

Human  Resources  plays  a  bigger  responsibility  more  than  ever  in   employee  wellness.    Who  would  have  thought  that  the  food  we   eat  is  costing  us  more  globally  than  real  estate  or  electricity?     CoreNet  Global/Jones    -­‐  Lang  La  Salle  Sustainability  Survey   revealed  that  employee  health,  satisfaction  and  productivity   outranked  energy  costs  and  real  estate  as  top  concerns  in  2010.     Due  to  this  fact:  Companies  will  increase  their  wellness  spend  by   35%  in  the  coming  year.  Will  you?    That,  in  short,  is  the  good   news.  The  bad  news  is  that  while  companies  are  increasing  their   wellness  spend,  more  than  half  of  them  still  report  that  low   participation  and  engagement  in  wellness  programs  is  the   number  one  obstacle  to  behavior  change.  Put  simply,  companies   are  admittedly  spending  more  money  on  things  they  know   people  aren’t  using.    Try  explaining  that  to  the  CFO.     With  total  health  expenditures  at  16%  of  the  U.S.  GDP,  it’s  crystal   clear  there  is  a  problem.    At  a  time  when  1  in  3  Americans  is   obese,  you  wouldn’t  expect  to  hear  good  news  regarding  our   country’s  health.  Well,  depending  on  your  perspective,  50-­‐70%  of   healthcare  costs  are  truly  attributed  to  lifestyle.    What’s  so  great   about  that?    Well,  it  means  we  can  reverse  this  trend  by  changing   our  behavior.  Easy?    No.  Possible?  Absolutely  using  the  Health   Hero  process.    However,  given  that  employer  healthcare  costs   are  expected  to  increase  8.5%  in  2013  and  that  employee  health   and  productivity  are  directly  connected,  it’s  safe  to  say  that   omitting  employee  health  &  happiness  from  your  talent   management  cycle  is  not  a  strategy  that  will  keep  you   competitive  in  the  future.  Besides,  what’s  more  “human”  than   helping  your  employees  get  healthy?      


$2.30 in  productivity  LOST  for  every  $1  spent  on   healthcare  for  unhealthy  employees.     The  focus  of  the  Health  Hero  Wellness  program  is   not  just  about  fun,  games,  and  healthy  employees   -­‐  the  byproduct  of  the  game  will  translate  to   massive  cost  savings,  risk  management,  and   increased  productivity  and  employee  engagement   for  your  company  at  the  strategic  level.    Think   about  this  for  a  second—private  sector  employers   increased  wages  by  2.1%  in  2011.    In  2012,   employer  medical  costs  are  scheduled  to  increase   by  8.5%.    By  comparison,  companies’  health  costs   are  increasing  at  a  rate  270%  greater  than  what   they’re  paying  their  employees.     PricewaterhouseCooper’s  Health  Research   Institute  estimates  that  employer  medical  costs   will  increase  by  8.5  percent  in  2012.    The   connection  between  employee  health,   engagement,  productivity  and  costs  is  so  great   that  maybe  your  company  needs  a  Chief  Wellness   Officer  -­‐  don't  have  one  yet?  Allow  Health  Hero  to   be  your  sidekick.    

Super Engagement     Here  are  some  startling  facts  about  engagement:      Actively  disengaged  employees  cost  the   U.S.  $370N  Annually    $2.30  in  productivity  LOST  for  every  $1   spent  on  healthcare  for  unhealthy   employees    27%  of  employees  are  actively  engaged      54%  of  disengaged  employees  report  that   work  has  a  negative  impact  on  their   health.      21%  more  likely  that  engaged  employees   will  participate  in  wellness  programs      58%  of  companies  cite  low  employee   engagement  as  the  biggest  obstacle  to   behavior  change.    54%  of  employees  plan  to  leave  when  the   economy  improves.    


                       A  $1:$4  ROI  ratio  in  6  months  or  your  money  back      

Super Healthy  Workforce  =  Super  Performance     Want  a  productive  workforce?  Invest  in  their  health,  the  ROI  is  outstanding:      3.5x  more  likely  to  encourage  creativity  and  innovation    3.0x  more  productive    4x  less  likely  to  lose  talent  within  one  year    8x  more  likely  to  have  engaged  employees    2.5x  more  likely  to  be  a  best  performer    

Are you  Ready  for  Transformation  for  your  Workforce?  

At  Health  Hero,  we  know  wellness  is  cultural,  it’s  strategic,  and  it’s  a  growth   strategy.    We  also  know  your  company  probably  falls  into  one  of  two  categories:       (a)  you’re  just  starting  to  think  about  wellness  programs     or     (b)  you’ve  implemented  programs  and  they  either  haven’t  worked  or   you’re  looking  for  something  fresh  and  different.       In  either  case,  here  are  some  questions  to  ask:     • What  are  your  goals?   • Lower  costs?     • Higher  employee  engagement?     • Something  super  fun  for  employees?   • Who  is  this  for?   o Trying  to  “treat”  your  highest-­‐risk  employees?       o Attempting  to  keep  healthy  employees  healthy  for  the  long  run?     Both?     If  you  implemented  something  in  the  past,  why  didn’t  it  work?     • Was  it  Too  passive?     • Focused  only  on  one  demographic?     • Lack  of  executive  support?   • Do  you  have  executive  support  now?   • How  well  do  you  understand  your  data?   o Example(s)    What  are  your  total  costs?      Rate  of  increase/decrease?      Average  age  of  employee  population?  

Five Questions,  five  super  easy  answers.      Completing  some  sort  of  “inventory”  like  this  will  help  you  build  a   business  case  for  wellness  and  also  help  you  determine  what  type  of  wellness  program  is  right  for  your   organization.      

Health Hero  Cares  

In  order  to  drive  health  improvement,  we  are  also  super  into  product  improvement,  so  along  the  way,  we  will   ask  participants  (heroes)  key  questions  that  will  drive  feedback  that  will  keep  the  Health  Hero  experience   simple,  fun,  rewarding,  and  most  importantly  -­‐  Healthy:      Would  you  use  this  program  again?    Would  you  recommend  this  program?    This  program  improved  my  health.    This  program  made  me  think  about  my  health.    I  will  remain  proactive  in  my  health.    

If you’d  like  more  information,  or  need  help  building  a  case  for  wellness,  feel  free  to  contact  us   at  or  on  our  website  at  


*Fun Social  Wellness  Challenges        *Health  Risk  Assessments                           *Team  Wellness  Coaching                            *Competition  Facilitation                       *Management  Reporting                              *Holistic  Health  Focus   *'Super'  Mobile                                                                *Training  Education   *  Behavior  Modification  Process    *Recognition  &  Reward  Platform                                  *Biometric  Screenings                                          *Smoking  Cessation      

Health Hero - Corporate Wellness  

"Simple + Fun + Rewarding Corporate Wellness" "Use Health Hero for a healthier, happier, engaged, and super produ...

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