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John Giries

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DESIGNING takes Caffeine.

Creativity, Concentration, & John Giries 9335 Florence Avenue Downey, CA 90240 562.508.2441 globalg1@aol.com


print


Printing is a vital tangible product that is used to convey and portray visual communications with the touch and feel of your fingers while your eyes enjoy the hard work. Not all media and messages can be felt online through a computer screen, the usage of printed collateral is key in preparing your business to be seen in the industry. Picking the right stock of paper for your collateral can be the difference from being perceived as a stable and successful company to a company not viewed as professional enough to sustain a client’s vision for the future.


key art


Key art is the main image of a campaign that conveys the story and gets you to want to see the film in 3 seconds or less. Usually, there are several final images of key art used for a campaign, depending on the size of the film and marketing budget. Key art is used for many things – ads, billboards, guerilla postings, dvd covers, displays – you name it. Once final key art is created and approved, that artwork is then passed along from agency to agency so that they can fulfill their project obligations for the studio (e.g., newspaper ads, trade ads, outdoor, other key art, marketing collateral, etc.).


OUTDOOR


Outdoor advertising is an appealing option due to its ability to target geographically and its extremely low cost per person reached. How many billboards do you drive past each day without seeing them? The key is to smack you in the face with the message. How much can you get in 3 seconds going 70 MPH, this is my job to make sure you remember it.



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