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concept Never been done before... Synchronised 24 hour football matches played in various cities throughout the world Each GoFor24 event raising money for local charities & good causes Global movement to achieve the ultimate goal of 24 hours, 24 cities, 24 million dollars for charity


global challenge Confirmed GoFor24 events around the world Desired GoFor24 Locations: Asia, Africa, Central Europe Target for summer of 2017:  24 hours, 24 cities, 24 million dollars...


2012 schedule so far… ¡  London 2/3 June ¡  Toronto July – Date TBC ¡  Abu Dhabi 2/3 August ¡  Singapore December – Date TBC


origins GoFor24 Concept was born at Newbury Forest Football Club, London, UK Club ambition to raise money for charity in a football themed event Inaugural GoFor24 event held in July 2011 Newbury Forest players each raised a minimum of ÂŁ100 to participate ÂŁ3000 was donated to the UK Down's Syndrome Association


press


charity London 2011: Downʼ’s Syndrome Association GoFor24 Global - 2012 Venues support local charities and good causes Abu Dhabi – Operation Smile Brisbane – Leukemia Foundation London – Downʼ’s Syndrome Ass. Singapore – Downʼ’s Syndrome Ass.


format ¡  Host team take up challenge of maintaining a continual presence throughout entire 24 hours ¡  Host participants agree to raise set figure each for designated charity ¡  Guest teams scheduled at 1 hour periods throughout event ¡  Each guest team pays an agreed participation fee and 'donates to play' ¡  Participants encouraged to raise additional funds through individual sponsorship ¡  All generated funds donated to designated charity


gofor24 abu dhabi 2012 ¡  Charity: Operation Smile ¡  When: 2/3 August 2012 Where: The Dome@Rawdhat (MUSS) Pitch type: Turf ¡  Kick off: 9pm Thursday 2nd August Final whistle: 9pm Friday 3rd August  ¡  Host team: Reem Investments


who can play? ¡  Anyone! ¡  Are you a football club/team or simply a group of friends looking to help a good cause ¡  Business/Corporate – enter a work team and also have your company brand associated with the event ¡  With at least 8 players anyone can book a 1 hour slot to play against Reem Investments and help raise money with GoFor24


how can you help?


take part & enter a team ¡  Format: 11 aside (as many subs as you wish) ¡  Kit: You will be provided with GoFor24 shirts. Please bring your own shorts, socks, pads and boots – no metal studs ¡  How to play: book a minimum 1 hour slot for your team during the 24 hours  ¡  Donation: AED 100 per player per hour (but why not go out and raise more!)


operation smile support ¡  Marketing at Operation Smile venues and promotional stands i.e. Carrefour ¡  Operation Smile UAE website ¡  Call on connections/ambassadors to invite local football celebrities to event ¡  Use press and media connections to promote Abu Dhabi event and GoFor24 international activities ¡  Collecting donations at event ¡  Use corporate connections to invite companies to participate in event ¡  Selling shirts for the event


volunteers Volunteer Abu Dhabi - Lola Lopez Support from various local volunteer groups helps make the event a success The more help we receive at any event helps it be a bigger success and increase participation


gofor24 t-shirts ¡  All guests participating in the event wear and keep their GoFor24 T-Shirt ¡  Host team wear their own uniform ¡  Each GoFor24 location will receive dedicated design


sponsor gofor24 ¡  Branding exposure around event ¡  Broadcast media and news coverage ¡  Online exposure ¡  Social media ¡  Opportunities for worldwide exposure


sponsorship properties ¡  Pitch side advertising ¡  GoFor24 T-Shirts ¡  Promotional materials, flyers, newspaper and magazine advertisements ¡  Media and Press awareness ¡  www.GoFor24.co.uk ¡  Social Media: Facebook, Twitter, YouTube


host your own gofor24 match ¡  Get a Football Pitch! Arrange lighting throughout the night ¡  Choose your designated charity ¡  As the Host team find players - aim for 30 bodies ¡  Get your players sponsored! ¡  Invite and schedule opposing participants - agree donation fee to play ¡  Get your GoFor24 T-Shirts for all participants


host exposure ¡  Exposure opportunity for your club/venue ¡  Dedicated space on GoFor24 website ¡  Social media ¡  Broadcast media and news coverage


who is gofor24? Non-Profit organisation providing a vehicle to raise funds for global charities and good causes Founder: John Hassan Chairman of Newbury Forest FC, Essex UK Currently based in Abu Dhabi working with Abu Dhabi Sports channel


contact gofor24 John Hassan john.hassan@GoFor24.co.uk UK: +44 7748764810 UAE: +971 567940665


GoFor24 Abu Dhabi 2012