concept Never been done before... Synchronised 24 hour football matches played in various cities throughout the world Each GoFor24 event raising money for local charities & good causes Global movement to achieve the ultimate goal of 24 hours, 24 cities, 24 million dollars for charity
global challenge Confirmed GoFor24 events around the world Desired GoFor24 Locations: Asia, Africa, Central Europe Target for summer of 2017:Â 24 hours, 24 cities, 24 million dollars...
2012 schedule so far… ¡ London 2/3 June ¡ Toronto July – Date TBC ¡ Abu Dhabi 2/3 August ¡ Singapore December – Date TBC
origins GoFor24 Concept was born at Newbury Forest Football Club, London, UK Club ambition to raise money for charity in a football themed event Inaugural GoFor24 event held in July 2011 Newbury Forest players each raised a minimum of ÂŁ100 to participate ÂŁ3000 was donated to the UK Down's Syndrome Association
charity London 2011: Downʼ’s Syndrome Association GoFor24 Global - 2012 Venues support local charities and good causes Abu Dhabi – Operation Smile Brisbane – Leukemia Foundation London – Downʼ’s Syndrome Ass. Singapore – Downʼ’s Syndrome Ass.
format ¡ Host team take up challenge of maintaining a continual presence throughout entire 24 hours ¡ Host participants agree to raise set figure each for designated charity ¡ Guest teams scheduled at 1 hour periods throughout event ¡ Each guest team pays an agreed participation fee and 'donates to play' ¡ Participants encouraged to raise additional funds through individual sponsorship ¡ All generated funds donated to designated charity
gofor24 abu dhabi 2012 ¡ Charity: Operation Smile ¡ When: 2/3 August 2012 Where: The Dome@Rawdhat (MUSS) Pitch type: Turf ¡ Kick off: 9pm Thursday 2nd August Final whistle: 9pm Friday 3rd August ¡ Host team: Reem Investments
who can play? ¡ Anyone! ¡ Are you a football club/team or simply a group of friends looking to help a good cause ¡ Business/Corporate – enter a work team and also have your company brand associated with the event ¡ With at least 8 players anyone can book a 1 hour slot to play against Reem Investments and help raise money with GoFor24
how can you help?
take part & enter a team ¡ Format: 11 aside (as many subs as you wish) ¡ Kit: You will be provided with GoFor24 shirts. Please bring your own shorts, socks, pads and boots – no metal studs ¡ How to play: book a minimum 1 hour slot for your team during the 24 hours ¡ Donation: AED 100 per player per hour (but why not go out and raise more!)
operation smile support ¡ Marketing at Operation Smile venues and promotional stands i.e. Carrefour ¡ Operation Smile UAE website ¡ Call on connections/ambassadors to invite local football celebrities to event ¡ Use press and media connections to promote Abu Dhabi event and GoFor24 international activities ¡ Collecting donations at event ¡ Use corporate connections to invite companies to participate in event ¡ Selling shirts for the event
volunteers Volunteer Abu Dhabi - Lola Lopez Support from various local volunteer groups helps make the event a success The more help we receive at any event helps it be a bigger success and increase participation
gofor24 t-shirts ¡ All guests participating in the event wear and keep their GoFor24 T-Shirt ¡ Host team wear their own uniform ¡ Each GoFor24 location will receive dedicated design
sponsor gofor24 ¡ Branding exposure around event ¡ Broadcast media and news coverage ¡ Online exposure ¡ Social media ¡ Opportunities for worldwide exposure
sponsorship properties ¡ Pitch side advertising ¡ GoFor24 T-Shirts ¡ Promotional materials, flyers, newspaper and magazine advertisements ¡ Media and Press awareness ¡ www.GoFor24.co.uk ¡ Social Media: Facebook, Twitter, YouTube
host your own gofor24 match ¡ Get a Football Pitch! Arrange lighting throughout the night ¡ Choose your designated charity ¡ As the Host team find players - aim for 30 bodies ¡ Get your players sponsored! ¡ Invite and schedule opposing participants - agree donation fee to play ¡ Get your GoFor24 T-Shirts for all participants
host exposure ¡ Exposure opportunity for your club/venue ¡ Dedicated space on GoFor24 website ¡ Social media ¡ Broadcast media and news coverage
who is gofor24? Non-Profit organisation providing a vehicle to raise funds for global charities and good causes Founder: John Hassan Chairman of Newbury Forest FC, Essex UK Currently based in Abu Dhabi working with Abu Dhabi Sports channel
contact gofor24 John Hassan john.hassan@GoFor24.co.uk UK: +44 7748764810 UAE: +971 567940665